Ethnic Consumers of the Arts

2014 ◽  
pp. 78-95
Author(s):  
Huong Le ◽  
David H B Bednall ◽  
Yuka Fujimoto
Keyword(s):  
Focus Groups ◽  
Culturally Relevant ◽  
Marketing Strategies ◽  
Motivating Factors ◽  
Lack Of Information ◽  
The Arts ◽  
Art Form ◽  
Language Difficulties ◽  
Art Forms ◽  
Depth Interviews

This chapter covers the perceptions of ethnic consumers about attending elite arts events using Wiggins’ (2004) model of Motivation, Ability, and Opportunity (MAO). Six focus groups and 20 in-depth interviews with ethnic audiences (Italian, Greek, Chinese, Vietnamese, Indian, and African) and five interviews with arts managers were conducted. The findings indicate that main motivating factors for ethnic audiences were attending culturally relevant art events, socialising with friends, and involvement in the art form. The major ability barriers for attending high-arts events were cost and time, a lack of understanding of high art forms, and language difficulties. The major opportunity barrier was lack of information. The MAO model was extended by introducing seven new segments and proposing related marketing strategies.

THE EFFECT OF TRADITIONAL MEDIA ON YOUNG ADULTS: RESEARCH ON THE EDMONTON VALLEY ZOO DEVELOPMENT SOCIETY

2016 ◽  
Vol 3 (1) ◽  
Author(s):  
Jason D Letwin ◽  
James Cuvilier ◽  
Tristan Donnelly ◽  
Jessicah Adeniken ◽  
Ghee Chana
Keyword(s):  
Young Adults ◽  
Marketing Strategies ◽  
Exploratory Research ◽  
Traditional Media ◽  
Non Profit ◽  
Lack Of Information ◽  
Decision Making Processes ◽  
Research Questions ◽  
Depth Interviews ◽  
Insight Into

  The Valley Zoo Development Society (VZDS) is a non-profit organization currently working with the Edmonton Valley Zoo in hopes to re-build and develop the zoo, and ultimately gain awareness from the Edmonton public. VZDS fundraises through seasonal events, in particular, The Festival Of Light. This is a ten-day event, which occurs annually in mid December and offers a variety of entertainment such as ice-skating and fire dancers on the zoo grounds. The current market VZDS is targeting consists primarily of families with young children. Although, this is a large segment, it is not currently creating enough revenue to sustain the Valley Zoo and the Valley Zoo Development Society. Therefore, the VZDS has inquired about reaching a new target demographic, specifically young adults aged 19-25. This group is a large and diverse segment and could be a very beneficial market to promote to. The Valley Zoo Development Society has questioned how one might go about reaching this demographic with a relatively inexpensive marketing campaign. With this in mind, initial exploratory research was conducted with a set of in-depth interviews with individuals within the age category. With the information gained from these interviews, along with literature review on their decision-making processes, a primary marketing problem was identified. This problem is largely based on the lack of information and awareness of this group about the activities of the Edmonton Valley Zoo. With the lack of marketing strategies directed to young adults; they remain vastly unaware of the events hosted by the zoo, or that the zoo is currently involved in major renovations. Therefore, the research conducted analyzes six key research questions involved in how the VZDS can gain this awareness, and what channels of media would yield the best result of reaching this segment. A questionnaire was developed regarding these six research questions to gain insight into how MacEwan students feel about the zoo, and how well informed these students are about the Valley Zoo. On top of this, questions also involved what avenues of media are most used within this sample (print media, social media, radio, television, etc.). Through data analysis it can be concluded that this age group would give a worthy contribution to the Valley Zoo if they were able to incorporate a social experience, such as a romantic outing. As well, these individuals can be reached with many media alternatives, however, through statistical analysis, it has been evaluated that radio advertising will have the greatest potential in reaching individuals who would be willing to attend the Edmonton Valley Zoo again.

Exploring the Elements of Culturally Relevant Service Delivery

2005 ◽  
Vol 86 (2) ◽  
pp. 189-195 ◽  
Author(s):  
Susan N. Kossak
Keyword(s):  
African American ◽  
Head Start ◽  
Qualitative Study ◽  
Service Delivery ◽  
Focus Groups ◽  
Culturally Relevant ◽  
Role Modeling ◽  
Culturally Congruent ◽  
Total Action ◽  
Depth Interviews

This qualitative study included demographic questionnaires, focus groups, and in-depth interviews to gain an understanding of what groups of African American and Caucasian consumers of the Head Start and Fatherhood programs perceived as valued and culturally relevant elements of service delivery. The programs are administered by Total Action Against Poverty in Roanoke, Virginia. Findings include that support, mentorship–role modeling, education, and structure were of particular merit. Implications for culturally congruent service delivery and the need to use this information to inform curriculum development are discussed.

How Art Works

2018 ◽  
Author(s):  
Ellen Winner
Keyword(s):  
Statistical Analysis ◽  
Data Collection ◽  
Social Science ◽  
Modern Art ◽  
Hard Work ◽  
Objective Truth ◽  
The Arts ◽  
Art Form ◽  
Art Works ◽  
Truth Value

This book is an examination of what psychologists have discovered about how art works—what it does to us, how we experience art, how we react to it emotionally, how we judge it, and what we learn from it. The questions investigate include the following: What makes us call something art? Do we experience “real” emotions from the arts? Do aesthetic judgments have any objective truth value? Does learning to play music raise a child’s IQ? Is modern art something my kid could do? Is achieving greatness in an art form just a matter of hard work? Philosophers have grappled with these questions for centuries, and laypeople have often puzzled about them too and offered their own views. But now psychologists have begun to explore these questions empirically, and have made many fascinating discoveries using the methods of social science (interviews, experimentation, data collection, statistical analysis).

scholarly journals Developing a Volunteer Education Initiative for Older Adults’ Health

2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 687-687
Author(s):  
Liz Seidel ◽  
Tara Cortes ◽  
Cinnamon St John
Keyword(s):  
Older Adults ◽  
Focus Groups ◽  
Sufficient Information ◽  
Data Utilization ◽  
Community Based ◽  
Healthy Behaviors ◽  
Healthcare Settings ◽  
Usable Knowledge ◽  
Lack Of Information ◽  
Education Initiative

Abstract Older adults need sufficient information to make healthy decisions and be active participants in their healthcare. Yet there is often a lack of information available. The Bronx Health Corps (BHC) was created to meet this need by providing older adults with usable knowledge on managing health conditions and promoting healthy behaviors in community-based settings. The BHC trained 175 volunteers, educated 2,065 older adults, with a total attendance of >5,000. Steps of creating a volunteer education initiative will be presented with qualitative and quantitative data utilization in implementation of the program. Focus groups with older adults noted challenges in addressing community health needs and the importance of reaching outside of healthcare settings to address the health of the community. Focus groups with Spanish speaking older adults and caregivers expanded knowledge on their attitudes toward the 4Ms and their ability to use that knowledge in interacting with their providers.

scholarly journals Love for the Motherland

2016 ◽  
Vol 1 (4) ◽  
pp. 418-449 ◽  
Author(s):  
J. Paul Goode
Keyword(s):  
Collective Action ◽  
Focus Groups ◽  
Public Choice ◽  
Russian Government ◽  
Authoritarian Rule ◽  
The Government ◽  
Depth Interviews

In recent years, the Russian government has promoted patriotism as a means to unify society and secure the legitimacy of Putin’s regime. This paper considers the effectiveness of this campaign by examining everyday understandings of patriotism among Russian citizens. Drawing on in-depth interviews and focus groups conducted in two regions in 2014–2015, patriotism is lived and experienced among ordinary Russians as a personal, normative, and apolitical ideal that diverges significantly from official patriotic narratives. At the same time, Russians are convinced that the majority of fellow citizens are patriotic in the ways envisioned by the government. As a result, the government’s use of patriotism is more effective in raising barriers to collective action than cultivating legitimacy. At the same time, everyday forms of patriotism encourage citizens to sacrifice public choice and to tolerate authoritarian rule.

scholarly journals Acceptability of HPV Vaccine for Males and Preferences for Future Education Programs Among Appalachian Residents

2013 ◽  
Vol 8 (2) ◽  
pp. 167-174 ◽  
Author(s):  
Paul L. Reiter ◽  
Benjamin R. Oldach ◽  
Katherine E. Randle ◽  
Mira L. Katz
Keyword(s):  
Focus Groups ◽  
Health Care Providers ◽  
Hpv Vaccine ◽  
Geographic Region ◽  
Care Providers ◽  
Cultural Issues ◽  
Education Programs ◽  
Potential Barriers ◽  
Depth Interviews ◽  
Appalachian Ohio

Appalachia is a geographic region with several disparities related to human papillomavirus (HPV) infection, yet little is known about acceptability of HPV vaccine for males among Appalachian residents. HPV vaccine acceptability and preferences for future HPV vaccine education programs were examined among residents of Appalachian Ohio. Focus groups and in-depth interviews were conducted with Appalachian Ohio residents between July and October 2011. Participants ( n = 102 from 24 focus groups and 5 in-depth interviews) included four key stakeholder groups: health care providers, community leaders, parents with adolescent sons, and young adult men ages 18 to 26 years. Support for vaccinating males against HPV was high among participants, despite low awareness and knowledge about HPV vaccine for males. Participants reported three categories of potential barriers to vaccinating males against HPV: concerns about vaccine safety and side effects, access to care and vaccination logistics, and gender and cultural issues. Participants reported that HPV vaccine was viewed as being only for females in their communities and that receiving the vaccine may be emasculating or embarrassing to males. Participants suggested that future HPV vaccine education programs mainly target parents, include basic information about HPV-related diseases and HPV vaccine (e.g., number of doses, cost), and present the vaccine as having the potential to prevent cancer (as opposed to preventing genital warts). Acceptability of HPV vaccine for males was high among residents of Appalachian Ohio. Future HPV vaccine education programs in Appalachia should address common potential barriers to vaccination and help destigmatize vaccination among males.

scholarly journals Difficulties and motivations for physical exercise in women older than 65 years. A qualitative study

2018 ◽  
Vol 26 (0) ◽  
Author(s):  
Yolanda López-Benavente ◽  
José Arnau-Sánchez ◽  
Tania Ros-Sánchez ◽  
Mª Beatriz Lidón-Cerezuela ◽  
Araceli Serrano-Noguera ◽  
...  
Keyword(s):  
Cognitive Impairment ◽  
Qualitative Study ◽  
Physical Exercise ◽  
Qualitative Analysis ◽  
Focus Groups ◽  
Nursing Staff ◽  
Family Environment ◽  
Phenomenological Theory ◽  
The Other ◽  
Depth Interviews

ABSTRACT Objective: to identify difficulties and motivations for the practice of physical exercise in women older than 65 years. Method: qualitative study based on the phenomenological theory, with focus groups and in-depth interviews. The nursing staff selected 15 women by intentional sampling using the following criteria: age, time dedicated to physical exercise, independence, and absence of cognitive impairment and contraindication for this activity. Two focus groups were formed (one of them did physical exercise for less than 150 minutes per week and the other at least 150 minutes per week) in addition to conducting five in-depth interviews. Qualitative analysis of the data was performed through transcription, coding, categorization, and verification of results. Results: the difficulties to start and develop physical exercise were circumscribed to the perception of poor health and lack of free time; both circumstances result from care obligation, being represented as a gender imposition. However, the motivations are related to perception of strength, need for socialization, and perception of autonomy and freedom. Conclusions: the ideological representation of gender determines the women’s decision to exercise. Knowing the meaning and significance that women give to health and their role in the socio-family environment allows nurses to develop relationships and interventions to encourage the practice of physical exercise.

scholarly journals FORMS OF SYNTHESIS OF ARTS OF CHINESE ARCHITECTURE

2021 ◽  
Vol 4 (164) ◽  
pp. 58-64
Author(s):  
Wu Changzhi
Keyword(s):  
Chinese Culture ◽  
Role Model ◽  
Cultural Development ◽  
Chinese Art ◽  
Exterior Space ◽  
Chinese Architecture ◽  
The Arts ◽  
Art Form ◽  
Full Analysis ◽  
The Impact

The article examines the synthesis of arts on the example of Chinese architecture. General historical questions of the development of Chinese culture and various arts during historical evolution are raising. Philosophical and religious positions of culture are distinguishing, which are identifying with the development of art. The question arises of the lack of a full analysis of ancient Chinese art for all types of artistic creativity that were developing during cultural development and formation: architecture, painting, calligraphy, music, sculpture, dance, and so on. A number of scholars who have developed methods of approaches to the systematization and study of the synthesis of the arts of ancient Chinese culture throughout its development are presenting. A number of techniques in painting and calligraphy that have a direct impact on the formation of the Chinese architectural environment are analyzing. These methodical conclusions can be useful in planning the activities of various organizational departments of architectural education and science. Problem statement: it became necessary to analyze and describe the methods and principles of organizing forms of art synthesis in Chinese architecture. Objective of the article: analyze the impact of forms of art synthesis in Chinese architecture. There is describing that the most important art form in China is painting. It is thanks to its compositional, color and harmonic laws that the general cultural world of ancient China is building. Color relationships, combinations with nature - all this through painting builds the canonical laws of architecture, music, dance, calligraphy, etc., taking into account national authenticity. It becomes the central core of the synthesis of Chinese art, generating its various forms for individual regions. In architecture, the action of forms of synthesis of Chinese arts is embodying through the organization of plasticity of the building, interior and exterior space, the ratio of small and large forms, and the location of accents. Experienced predecessors should be a role model for modern architects and artists. The combination of long-standing traditions of "synthesis of arts" with modern production technologies, as well as creative ideas of architects and artists of the XXI century can give new vectors of development of Chinese architecture and art science.

scholarly journals Ceramics as the conveyance of art

2017 ◽  
Vol 6 (4) ◽  
pp. 133-139
Author(s):  
Olcay Boratav
Keyword(s):  
Time Perspective ◽  
Background Knowledge ◽  
Original Structure ◽  
The Arts ◽  
Art Form ◽  
Wide Range ◽  
Different Shapes ◽  
Different Cultures ◽  
Greek Pottery ◽  
Shed Light

AbstractThe concept of art has varied according to space and time perspective in each and every period and it has emerged in different forms in every culture. Artists or designers produce a wide range of forms with different materials representing the period and culture while creating their ceramics. Ceramics symbolizes a thousand-year-old endeavor as well as being considered as one of the arts. It has shed light on the history in different shapes and cultures in addition to undertaking the task of conveyance of art with original structure and formal style in the works of art. Ceramics makes identity differences thanks to background knowledge, form and decorative techniques and originality. Art is not for society’s sake; it aims to relieve the tension, to satisfy pleasure, to enable people to see and hear, to use and to evaluate. Different cultures have generated new styles in their ceramics by integrating creativity into their own traditions and techniques as well as interacting with Mayan vases and pots, Greek pottery, Anatolian ceramics and tiles. Some of these impacts have been so profound in ceramics that they have been passed on from generation to generation.This paper seeks to address to the following questions: How was ceramics used in different cultures and periods with composition features such as form, decoration, motif and figure; and how has it undertaken the task of conveyance of art by investigating what features they have. Keywords: ceramics, art, conveyance of art, form, figure.

scholarly journals STUDI ETNOBOTANI SUKU DAYAK RIBUN DALAM PEMANFAATAN TUMBUHAN BERNILAI SENI DI DESA GUNAM KECAMATAN PARINDU KABUPATEN SANGGAU

2019 ◽  
Vol 7 (2) ◽  
Author(s):  
Arit Nggadas ◽  
M Idham ◽  
Lolyta Sisillia
Keyword(s):  
Data Collection ◽  
Natural Resources ◽  
Raw Materials ◽  
Musical Instruments ◽  
Raw Material ◽  
Survey Method ◽  
Snowball Sampling ◽  
Art Forms ◽  
Depth Interviews ◽  
Number Of Plant Species

The Dayak Ribun Tribe Society has natural resources that can be developed as a source of community income. Interaction with nature still exists today so there is a need for research on the types of plants that are used, the art forms that are made and the parts of the plants that are used by the Dayak Ribun Tribe of Gunam Village, Parindu District, Sanggau District as art crafts. The method used in this study is a survey method with interview techniques for taking respondents to snowball sampling. Retrieval of data or information is carried out directly by researchers on selected respondents, prospective respondents are determined by respondents who have been interviewed beforehand and continue to the next respondent. Respondents were obtained as many as 32 people. Data collection is done by observation, in-depth interviews, and documentation using a camera. The number of plant species used in Gunam Village as raw material for crafts and raw materials for musical instruments as many as 14 species from 9 families includes Areaceae, Gleicheniaceae, Poaceae, Thymelaeaceae, Apocynaceae, Dipterocarpaceae, Simaroubaceae, Fagaceae and Moraceae. The part of the plant that was used by the community in Gunam Village was found as many as 9 types of stems, 2 types of leaves, 2 types of seeds, 1 root, 1 type of fruit and 1 bark. There were two types of plants that were used by more than one plant organs namely Kemenyan or Aquilaria sp and keraci or Lithocarpus sp. Art forms that are used in the form of crafts and musical instruments. Crafts include key chains, clothes racks, chairs, rings, bracelets, takin, mats, hats, necklaces, drinking glasses, plates, clothes, bags, ropes, while musical instruments are sapeKeywords: Dayak Ribun, Ethnobotany, Utilization of plant

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