scholarly journals A Marketing Strategy Analysis of ATS Tour and Travel During Covid-19 Pandemic

2021 ◽  
pp. 34
Author(s):  
Brian Ongko ◽  
I Dewa Gde Satrya
Keyword(s):  
Marketing Strategy ◽  
Disaster Management ◽  
Service Providers ◽  
Target Market ◽  
Strategy Analysis ◽  
Tourist Attractions ◽  
Foreign Countries ◽  
The World ◽  
Green Zone ◽  
The Impact

The spread of the Covid 19 Virus originating from China has made the world finally declare that this virus has become a pandemic status. One of the industries that have had a bad impact on the spread of this virus is tourism. Tour and Travel service providers that is struggling to survive this pandemic is ATS Tour and Travel. The problem experienced by the ATS Tour and Travel company today is the adjustment of the marketing strategy that will be used in the era of the pandemic that is affecting the world today. With these problems, the research was conducted qualitatively by interviewing 10 informants who were deemed to be representative to answer the problems that occurred during the Covid 19 pandemic. The results showed that in the indicators of crisis stages, ATS Tour and Travel had taken steps in all stages crisis well. In the indicator of disaster management, ATS Tour and Travel have also made its best efforts to prevent the impact of the COVID-19 pandemic, this includes health protocols that have been implemented, warning systems by only opening tourism in the green zone, informative media about Covid and tourist attractions that are not can be visited, disaster management by working with local guides and porters for site security and coordination. In the marketing strategy, it can be seen that currently, the target market for ATS Tour and Travel is changing, which initially served tour packages for foreign countries, is now starting to increase the domestic market.

Comprehensive Effects of Short-Term Rental Platforms Across Hotel Types in U.S. and International Destinations

2021 ◽  
pp. 193896552110335
Author(s):  
John W. O’Neill ◽  
Jihwan Yeon
Keyword(s):  
Service Providers ◽  
Comprehensive Analysis ◽  
Competitive Market ◽  
Substitution Effects ◽  
Short Term ◽  
Hotel Performance ◽  
The World ◽  
Different Types ◽  
Location Type ◽  
The Impact

In recent years, short-term rental platforms in the lodging sector, including Airbnb, VRBO, and HomeAway, have received extensive attention and emerged as potentially alternative suppliers of services traditionally provided by established commercial accommodation providers, that is, hotels. Short-term rentals have dramatically increased the available supply of rooms for visitors to multiple international destinations, potentially siphoning demand away from hotels to short-term rental businesses. In a competitive market, an increase in supply with constant demand would negatively influence incumbent service providers. In this article, we examine the substitution effects of short-term rental supply on hotel performance in different cities around the world. Specifically, we comprehensively investigate the substitution effects of short-term rental supply on hotel performance based on hotel class, location type, and region. Furthermore, we segment the short-term rental supply based on its types of accommodations, that is, shared rooms, private rooms, and entire homes, and both examine and quantify the differential effects of these types of short-term rentals on different types of hotels. This study offers a comprehensive analysis regarding the impact of multiple short-term rental platforms on hotel performance and offers both conceptual and practical insights regarding the nature and extent of the effects that were identified.

scholarly journals Analysis on the Impact of the Ideology Differences on Films — Take The Captain and Sullyas Examples

2021 ◽  
pp. 127-132
Author(s):  
Weiyi Li ◽  
Keyword(s):  
United States ◽  
The United States ◽  
Cultural Background ◽  
Target Market ◽  
Cultural Backgrounds ◽  
Market Positioning ◽  
Social Ideology ◽  
The World ◽  
Similar Theme ◽  
The Impact

China and the United States share significant differences in social ideology and cultural backgrounds, resulting in many differences in narrative, humanistic expression, communication and target market positioning of films with the similar theme. This essay takes The Captain and Sully as examples. Through analysis and summary, the writer finds that the differences in social ideology and cultural background have an impact on the narrative tactic, target market, the production, and the circulation strategy of films. For example, at the narrative theme level, The Captain is country-centered, while Sully pays more attention to the inner changes of the characters. In terms of production, The Captain pays more attention to the excitement brought to the audience watching the movie, while Sully pays more attention to the movie story itself. In the choice of target market, the target market of The Captain is positioned in China, while Sully positioned in the world. The distinctive choices of plot and theme of the two films reflect the differences in cultures and ideologies of the two countries. The purpose of this essay is to provide film workers with new creative ideas through analysis, and to lead readers to think.

Economic diplomacy: pandemic effect

2021 ◽  
pp. 84-97
Author(s):  
Tatyana Leonidovna Musatova
Keyword(s):  
Foreign Policy ◽  
Public Diplomacy ◽  
New World ◽  
Economic Security ◽  
Economic Diplomacy ◽  
Foreign Countries ◽  
The World ◽  
The Government ◽  
The Impact

The article analyzes the impact of the COVID-19 coronavirus pandemic crisis on the foreign policy and diplomacy of states, including economic diplomacy. ED is interpreted as a multi-sided multi-faceted activity, an integral part of foreign policy aimed at protecting the national interests and economic security of the country. Given the interdepartmental nature of the ED, the presence of numerous actors and agents, not only state, but also public and business structures, political and foreign economic coordination on the part of the Foreign Ministries is of great importance, and this role of foreign policy departments is increasing during the pandemic crisis. The activity of the ED of Russia in 2020 was generally successful, among the main results: active participation of diplomats in the anti-epidemic work of the Government of the Russian Federation, including export flights, provision of emergency assistance by compatriots abroad, assistance to foreign countries; measures to promote the Russian vaccine in the world, establish its production abroad, and thus win new world markets for medicines; settlement of the pricing crisis on the world oil market with the leading role of Russia and Saudi Arabia; adjustment of double taxation agreements with a number of foreign countries, taking into account the domestic economic needs of the country; the growing experience of BRICS, this interstate association, which did not know the crisis, including its fight against epidemiological diseases, during the period of Russia’s presidency in the BRICS; further steps to deepen integration within the EAEU; Russia’s success in the eastern direction of foreign policy, in the development of trade exchanges and epidemiological cooperation with the ASEAN and APEC states. The new world crisis has become a catalyst for the convergence of ED methods with scientific and public diplomacy, with other diplomatic cultures that can be combined under the general name of civil diplomacy. Such a separation is required to protect the legacy of professional diplomacy, the popularity and use of which methods is growing significantly. ED, as an integral part of official diplomacy, is presented as a mediator between classical and civil diplomacy. It provides civil society with an example of the more rigorous, pragmatic, resultsoriented work that the current pandemic crisis requires.

Social Media as a Tool for Gastronomy

2021 ◽  
pp. 313-332
Author(s):  
Gonca Güzel Şahin
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Regional Development ◽  
International Organizations ◽  
Economic Effects ◽  
Local Culture ◽  
Tourist Attractions ◽  
Regional Tourism ◽  
The World

Many countries that have unique local gastronomy cultures develop and promote their regions for the purpose of economic effects for regional development instruments and to protect and sustain local culture and meet the demands of today's tourists. For the purpose of security and providing the sustainability of local culture diversities in the world, national and international organizations register and put under protection the local gastronomy assets. This occurs in various proportions. In order to compete with regional tourism, a variety of tourist attractions should be developed. Turkish cuisine one of three top cuisines in the world. The aim of this chapter is to emphasize the importance of marketing strategy on social media for the traditional Turkish cuisine and Turkish cultural cuisine.

A Study on Islamic Consumerism from a Cultural Perspective

2009 ◽  
Vol 12 (2) ◽  
pp. 3-19 ◽  
Author(s):  
IkRan Eum
Keyword(s):  
Marketing Strategy ◽  
Future Trend ◽  
Consumption Patterns ◽  
Cultural Perspective ◽  
Muslim Identity ◽  
Muslim Population ◽  
Religious Attitudes ◽  
The World ◽  
A Minor ◽  
The Impact

The Muslim market, which has been treated as a minor niche market until recently, has grown to a sizeable scale and is becoming one of the fastest growing markets in the world, with an annual Muslim population growth of 2.9 percent and resulting increasing purchasing power. Considering the significance of a new emerging Muslim market, the purpose of this study is to explore the impact of the growing Muslim identity on Islamic consumerism and its future. Focusing on Muslim youth, the study will delve into the Islamic religious attitudes toward global consumerism, the current situation of the Muslim market influenced by the intensification of Muslim identity and its future trend, as well as various case studies related to Muslim identity and its impact on recent consumption patterns. The result of the study would suggest a new direction for Korea in establishing a successful future marketing strategy in the Muslim market.

Influence of Socio-Economy in the Next Generation of Thermal Management Solutions for Electronics Consumer Products

2008 ◽  
Author(s):  
Gamal Refai-Ahmed
Keyword(s):  
High Performance ◽  
Heat Dissipation ◽  
Raw Materials ◽  
Cost Effective ◽  
Electronics Packaging ◽  
Consumer Products ◽  
Innovative Technology ◽  
Target Market ◽  
The World ◽  
The Impact

The past few decades have seen a number of countries around the world emerge as a growing market for high performance computers. This present study examines, in more detail, how socio-economic influences are shaping the demand function and how some computing landscapes are changing as a consequence. This study is addressing one of the key initiatives to enable 50 percent of the world’s population with access to the World Wide Web. Furthermore, this investigation is addressing the challenges for electronics packaging Engineers and Researchers. Therefore, the rational of the developed technology based on the understanding target market and usages will be given. The impact of addressing the heat dissipation and managing the use of the raw materials of the intended products are discussed. In addition, how the electronics packaging engineers can focus on developing affordable innovative technology. Finally, the impact of all of the above is examined in developing the cost effective solution from a global point of view.

scholarly journals STRATEGI COMPETITIVE ADVANTAGE UNTUK MEMBANGUN CITY BRANDING KOTA BATU SEBAGAI KOTA WISATA

IQTISHODUNA ◽  
2016 ◽  
Vol 10 (2) ◽  
pp. 89-98
Author(s):  
Uyunur Rochmawati Miladiyah ◽  
Slamet Slamet
Keyword(s):  
Competitive Advantage ◽  
Competitive Advantages ◽  
City Branding ◽  
Tourist Attractions ◽  
City Brand ◽  
The Public ◽  
Tourism Sector ◽  
The World ◽  
The Impact ◽  
The City

Globalization led to tough competition among cities around the world to win the competition toattract visitors and increase investment. Therefore, not only the company, the cities are also struggling tocreate uniqueness to gain an advantage in competition. It is very important to communicate the competitiveadvantages owned by these cities to the public and all parties to ensure the achievement of objectives. Citybranding is a method used to re-brand the city as identification which is expected to reflect the advantages aswell as its uniqueness. Therefore, in 2013 Shining Batu was introduced as a city brand wich expected to bereflect the competitive advantage of Batu City. The purpose of this study is to reveal aspects of the competitiveadvantages Batu City; strategies that are used in communicating it; as well as how big the impact of thecommunication strategy for the visitors Batu City. The paradigm of this research is qualitatively by case studydesign. Data were obtained by interview and documentation. The results showed that the Batu City has threeinterrelated aspects superior to one another that supports the creation of competitive advantages: geographicand agricultural sectors are packed in the development of the tourism sector. At the same time, the governmentdeveloped the program as a means of communicating Shining Batu and reflects the benefits of the city to thepublic. Shining Batu communicated through various forms of promotion that utilizes a wide variety ofcommunication tools; a variety of Tour Package; and held aa variety of routine and incidental events.Questionnaire showed that aim to dominate the number of respondents traveled, which consists of a visitor,where recreational tourist attractions types over a favorite choice than any natural attractions. Hotel is a topchoice for a place to stay. Most visitors make a visit to Batu City more than once.

scholarly journals A STUDYON CAUSEAND IMPACTOF RE-BRANDINGIN TELECOMMUNICATION INDUSTRY WITH REFERENCE TO AIRTEL

2020 ◽  
Vol 5 (5) ◽  
pp. 76-92
Author(s):  
Sarit Prava Das ◽  
Shatabdi Das
Keyword(s):  
Mobile Phone ◽  
Marketing Strategy ◽  
Telecommunication Network ◽  
Telecommunication Industry ◽  
General Attitude ◽  
Sales Revenue ◽  
Telephone Networks ◽  
The People ◽  
The World ◽  
The Impact

Competitor pressures, plummeting sales revenue and outdated marketing strategy are some reasons behind a company’s need to reposition itself and remain financially viable. India's telecommunication network is the second largest in the world based on the total number of telephone users (both fixed and mobile phone). It has one of the lowest call tariffs in the world enabled by the mega telephone networks and hyper-competition among them. This research sought to know the impact of rebranding on the loyalty of the network’s subscribers and the general attitude of the People towards branding in the telephony business. A survey was carried out on subscriber attitude towards Airtel as a result of the multiple rebranding through which it emerged

scholarly journals External Labor Migration from Ukraine: the Impact of COVID-19

2020 ◽  
pp. 25-40
Author(s):  
E. M. LIBANOVA ◽  
O. V. POZNIAK
Keyword(s):  
Labor Migration ◽  
Western Europe ◽  
Migration Policy ◽  
Labor Migrants ◽  
Foreign Countries ◽  
Political Relations ◽  
Business Support ◽  
The World ◽  
The One ◽  
The Impact

The article is devoted to the assessment of the impact of COVID-19 on the tendencies of external labor migration from Ukraine. The relevance of the work is due to the limited analytical research on population migration during the pandemic. Until the beginning of 2020, changes in the formation of external labor migration flows occurred mainly under the infl uence of the internal situation in the country and the transformation of Ukraine’s political relations with certain foreign countries, but under COVID-19, the trends of external labor migration from Ukraine have changed radically for reasons independent of the socio-economic situation in Ukraine. The purpose of the article is to assess the changes in the scale of labor migration due to COVID-19 and to determine the prospects for external labor migration of Ukrainians. Relevant analytical developments became the basis for the formation of recommendations for adjusting the migration policy of Ukraine in the pandemic and post-pandemic periods. The novelty of the study is to determine the impact of COVID-19 on the parameters of external labor migration from Ukraine and to assess probable perspective future transformations of migration trends. Abstract-logical and systema tic approaches, the method of expert assessments are used in the study. The analysis of the migration situation in Ukraine in recent years is carried out, the latest changes in the directions and scales of external labor migration are identifi ed. The tendencies of international population movement aft er the beginning of the COVID-19 pandemic are analyzed. Prospects for external migration of the population of Ukraine are determined. The future of this process will depend on the pace of economic recovery in Europe and the world at large and the local demand for labor from other countries. It is probable that the employment structure of Ukrainian labor migrants will change by type of activity: migrants who were not employed in agriculture before the pandemic will not resume work so soon, and those who remained in the recipient countries will try to fi nd employment in agriculture and related activities. The geography of working trips will also change, and a new reorientation of some migrants is probable — from Eastern Europe to Western Europe, especially Germany and the United Kingdom, which are far ahead of traditional Ukrainian employment countries (Poland, the Czech Republic and even Italy) in terms of wages. A key element of the policy of keeping some migrants in Ukraine is a radical non-declarative change in the state’s attitude to small and medium-sized businesses. It is necessary to involve representatives of small and medium business to public policy, including policy of withdrawal from quarantine, business support. Eff ective business support programs should also be implemented, in particular following the example of EU countries. For those migrants who, even under the best conditions, are not interested in starting a business in Ukraine, a strategy is needed to ensure that, on the one hand, these people are not lost to Ukraine, and on the other hand, to get the most out of working with the diaspora. This will help both to improve the situation in the economy and to improve the image and strengthen Ukraine’s infl uence in the world.

scholarly journals Evaluating the Impact of Air Pollution on China’s Inbound Tourism: A Gravity Model Approach

2020 ◽  
Vol 12 (4) ◽  
pp. 1456 ◽  
Author(s):  
Boyang Xu ◽  
Daxin Dong
Keyword(s):  
Air Pollution ◽  
Air Quality ◽  
Gravity Model ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
Foreign Countries ◽  
Inbound Tourism ◽  
Clean Air ◽  
Negative Impacts ◽  
The Impact

China’s inbound tourism grew very slowly in recent years. This study modelled China’s inbound tourism based on a gravity model with province-level inbound tourist arrivals data from 13 countries of origin between 2010 and 2016. It was found that air pollution in tourist destinations and origin regions both had significant negative impacts on China’s inbound tourism. On average, if the concentration of particulate matter with a diameter of 2.5 micrometers or less (PM 2.5 ) in China and foreign countries increased by 1 μ g/m 3 , inbound tourist arrivals would decline by approximately 1.7% and 3.8%, respectively. The effect of pollution in destination regions is explained by the importance of clean air as a favored characteristic of tourist attractions. The effect of pollution in tourist origin countries is explained by more awareness of and concern about air pollution by potential tourists if they live in more polluted countries. Further analysis showed that the impact of air pollution in destination regions was larger for tourists coming from more polluted and Asian countries, and visiting less polluted and more popular destinations. This study has a clear policy implication: improving air quality can be considered as a straightforward and effective way to promote inbound tourism in China. If air quality in China can be substantially improved in the future, inbound tourist arrivals have the potential to rise by at least tens of millions of person-times.

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