Slow Tourism in the Sustainability of Local Culture

2022 ◽  
pp. 131-149
Author(s):  
Zeynep Çokal ◽  
Nilgün Demirel
Keyword(s):  
Social Media ◽  
Local Culture ◽  
Architectural Style ◽  
Slow Food ◽  
Tourism Activity ◽  
Ancient Civilizations ◽  
The Moment ◽  
Productive Time

The essence of slow tourism is the sustainability of the locals. Slow tourism includes tourism activities by visiting slow cities, tasting slow food, and enjoying the moment, avoiding the worry of uploading photos to social media accounts while experiencing all these. Slow tourism is based on the need to experience travel within the framework of sustainability and to prioritize the locals during these travels. What is important in this tourism activity is not how long a destination is spent or how many destinations are visited, but how productive time is spent at the destination and the emotions that emerge afterward. In addition to these, many practices are carried out to ensure the sustainability of local culture, especially in slow cities, within the scope of slow tourism. Practices such as the continuation of local handicrafts, ensuring the continuity of local life under the influence of ancient civilizations, and sustainability of the local architectural style are included in slow city destinations. The essence of all this is to ensure the continuity of the local culture.

ROLE AND MAIN DIRECTIONS OF INTERNET MARKETING DEVELOPMENT

2017 ◽  
Author(s):  
Liudmyla Kurylo ◽  
◽  
Yaroslav Kozchenko ◽  
Keyword(s):  
Social Media ◽  
Retention Rate ◽  
Internet Marketing ◽  
Social Media Marketing ◽  
The Internet ◽  
Online Environment ◽  
Building Relationships ◽  
Internet Users ◽  
The Usa ◽  
The Moment

The author conducted a study of the role and actual functions of Internet marketing nowadays, analyzed the latest publications and studies of domestic and foreign scientists relating to Internet marketing. The definitions of Internet marketing by various scientists were considered. It was determined by the problematic that exists in the field of internet marketing at the moment. A review of modern tools we identified the main tools of Internet marketing, by which the communication occurs on the Internet: SEO (Search Engine Optimisation), search (paid) advertising, Media advertising, SMM (Social Media Marketing) social media marketing, content marketing, E-mail marketing; Hootsuit's company research analysis determined the number of Internet users and purchasing power in the online environment, which averaged 500 USD per year. The number of Internet users in the online environment averaged 500 USD per year. And also to prioritise specific types of products. We have also identified that search engines are the main source of learning new information for consumers. Having analysed the dynamics of internet penetration in Ukraine, it appears that the number of internet users increased by 8% in 2019, with 22.96 million Ukrainians using the internet at the end of 2019. The article examines the possibilities of Internet marketing tools that become available when using such a tool as web analytics, including: personalised offers to customers, building relationships with customers, after a purchase is made and increasing their retention rate. A study of advertising costs on the social network Facebook, during the presidential elections in Ukraine in 2019 and during the presidential race in the USA in 2020 was conducted. And also defined the role played by social networks in building relationships with the target audience. During the research, recommendations for the use of the main tools of Internet marketing were made and it was determined which business areas are not suitable for each of the tools. Based on the research and statistical data was predicted directions of development of Internet marketing.

scholarly journals Ilha do Combú: um olhar sob as perspectivas conceituais do lazer e seus equipamentos

2017 ◽  
Vol 10 (2) ◽  
Author(s):  
Arcanjo Miguel Garcia Maia ◽  
Jonathan Rodrigues Nunes ◽  
Silvia Helena Ribeiro Cruz
Keyword(s):  
Local Community ◽  
Participant Observation ◽  
The State ◽  
Local Culture ◽  
Conceptual Issue ◽  
Urban City ◽  
Green Areas ◽  
Island Community ◽  
Tourist Development ◽  
The Moment

Este trabalho tem como objetivo apresentar à sociedade a Ilha do Combú, área que pertence a Belém do Pará e suas diversas formas de ser trabalhado. A partir da questão conceitual do lazer, procurar-se-á, a partir do empreendimento particular de Dona Nena (Filha do Combú), e da festividade de Santo Antônio, fazer uma análise da diversidade que compõe as comunidades que residem na ilha, porém que não são trabalhadas da melhor forma possível, tomando como ponto de partida as teorias de diferentes autores referidos à lazer, tentando ressaltar a potencialidade que a ilha abrange sob a ampla perspectiva do aproveitamento de horas livres, tantos de turistas quanto de residentes do munícipio de Belém, sabido que ambos são relevantes para a perspectiva do estudo sobre lazer. O trabalho finalizará, portanto, tentando fazer um consenso entre as diferentes teóricas dos autores para com a classificação da Ilha em sua totalidade, sob a ótica destes estudos sobre o tema do lazer, suas motivações, e seus referidos equipamentos e suas classificações. Island of Combú: the local community according to the conceptual perspectives of leisure ABSTRACT This paper has as objective approach the experience of Combú of the island community, place that belongs to Belém of the state of Pará, and due to the closeness to the capital while urban city has stronger relation with the visitation of eventual tourists whom haz the intection of approaching of green areas. Seeing that this flow produces na urbanizing impact in the area, the search proposed to approach the relation of the community with this new utility found in their place of everyday. Starting of the conceptual issue of leisure, it was made na analysis of yhe cultural and anthropological diversity that composes the families that reside in the island. And their relation with tourism. For such, it was made field visitis and open interview on the particular enterprise of Ms. Nena (Filha do Combú), and participant observation at the Santo Antônio de Piriquitatara festivity, one of the festivities that were occurring at the moment, seeking to pay attention to the frequencie and charactheristics on the recurrents tourists on site, as far as the perception of the local communnity to this touristic flow. The work endend trying to make na overview between the diferente theories of the authors to the island rating, both in relation to the use, as approaching the island as an equipment, and also in relation to the ends and motivations of tourists, always taking into account the percpetion of the local communnity. KEYWORDS: Local Culture; Leisure; Riveirine Communities; Tourist Development.

scholarly journals The Symbolic Interaction of Tandhe’ in Sumenep Madurese

2020 ◽  
Vol 28 (1) ◽  
pp. 172-191
Author(s):  
Mohammad Ali Al Humaidy ◽  
Eko Ariwidodo
Keyword(s):  
Social Transformation ◽  
Symbolic Interaction ◽  
Field Research ◽  
Effective Communication ◽  
Qualitative Approach ◽  
Local Culture ◽  
Communication Medium ◽  
Symbolic Communication ◽  
The Media ◽  
The Moment

Local culture everywhere presents meaning space as a guideline for people’s lives, even the presence of tradition can be a medium of social transformation. The tandhe’ as one of the local cultural treasures in Sumenep Madura, emerged as an appreciation of past civilizations that believe that tandhe’ is not a mere spectacle but also as a communication medium that contains the values of goodness. Signs implicitly or explicitly important to learn because it often contains the essence of da’wah which calls on humans to remember God. Tandhe’ as a manifestation of local wisdom will be an effective communication medium for building communities when properly packaged, because cultural anomalies can occur at any time. The researcher uses a qualitative approach in the form of field research so that researchers can directly make observations and even participate in contributing ideas as feedback from informants ideas. The presence of tandhe’ has until now experienced a shift in the function and purpose of tandh’ itself. The ancient kings tandhe’ functioned as the media for the propaganda used by Walisongo in order to spread the teachings of Islam. The religious value of the tandhe’ began to fade because the lovers of the tandhe’ began to abandon the teachings taught by the Walisongo. Tandhe’ at the moment is more dominant in the nature of entertainment which aims only for worldly purposes only. Tandhe’ essentially has a symbolic communication used by Walisongo in preaching Islam to the community which is also a symbol of tirakat by human.

Digital Resources and Approaches Adopted by User-Centred Museums

2014 ◽  
pp. 181-199 ◽  
Author(s):  
Ludovico Solima
Keyword(s):  
Social Media ◽  
Social Relations ◽  
User Involvement ◽  
Communication Technologies ◽  
Social Dimension ◽  
The Internet ◽  
Digital Resources ◽  
Open Content ◽  
The Moment ◽  
The Individual

Society is experiencing unprecedented changes, largely attributable to the evolution of communication technologies, which are steadily reframing our way of life, and the methods we use to establish and maintain social relations. Museums are therefore facing numerous challenges, in general as a result of these developments: apps, open content, and the Internet-of-things. A complex relationship can be created between visitors and the museum, and this also opens new unexplored opportunities for user involvement in the museum's activities, even during the course of the visit itself. It is worth taking care to identify all the variables involved in the museum-visitor-relationship, which also encompasses the social dimension. Both the museum and the individual are active participants in a gradually expanding relationship, namely the growth of the so-called Web 2.0 and social media. Therefore, we can assume the need for museums to develop a conscious strategy for their social media presence, a real social media strategy, which forms part of the museum's wider digital strategy. The increasingly pervasive spread of e-mobile technology is a foretaste of the moment when museumgoers will radically change both the way of establishing relations with these organisations and the actual ways of using museum services. This chapter focuses on digital resources and approaches adopted by user-centred museums, where there is an increasing impact from the internet and social media.

Digital Resources and Approaches Adopted by User-Centred Museums

2014 ◽  
pp. 1375-1393
Author(s):  
Ludovico Solima
Keyword(s):  
Social Media ◽  
Social Relations ◽  
User Involvement ◽  
Communication Technologies ◽  
Social Dimension ◽  
The Internet ◽  
Digital Resources ◽  
Open Content ◽  
The Moment ◽  
The Individual

Society is experiencing unprecedented changes, largely attributable to the evolution of communication technologies, which are steadily reframing our way of life, and the methods we use to establish and maintain social relations. Museums are therefore facing numerous challenges, in general as a result of these developments: apps, open content, and the Internet-of-things. A complex relationship can be created between visitors and the museum, and this also opens new unexplored opportunities for user involvement in the museum's activities, even during the course of the visit itself. It is worth taking care to identify all the variables involved in the museum-visitor-relationship, which also encompasses the social dimension. Both the museum and the individual are active participants in a gradually expanding relationship, namely the growth of the so-called Web 2.0 and social media. Therefore, we can assume the need for museums to develop a conscious strategy for their social media presence, a real social media strategy, which forms part of the museum's wider digital strategy. The increasingly pervasive spread of e-mobile technology is a foretaste of the moment when museumgoers will radically change both the way of establishing relations with these organisations and the actual ways of using museum services. This chapter focuses on digital resources and approaches adopted by user-centred museums, where there is an increasing impact from the internet and social media.

Digital Resources and Approaches Adopted by User-Centred Museums

2018 ◽  
pp. 1394-1413
Author(s):  
Ludovico Solima
Keyword(s):  
Social Media ◽  
Social Relations ◽  
User Involvement ◽  
Communication Technologies ◽  
Social Dimension ◽  
The Internet ◽  
Digital Resources ◽  
Open Content ◽  
The Moment ◽  
The Individual

Society is experiencing unprecedented changes, largely attributable to the evolution of communication technologies, which are steadily reframing our way of life, and the methods we use to establish and maintain social relations. Museums are therefore facing numerous challenges, in general as a result of these developments: apps, open content, and the Internet-of-things. A complex relationship can be created between visitors and the museum, and this also opens new unexplored opportunities for user involvement in the museum's activities, even during the course of the visit itself. It is worth taking care to identify all the variables involved in the museum-visitor-relationship, which also encompasses the social dimension. Both the museum and the individual are active participants in a gradually expanding relationship, namely the growth of the so-called Web 2.0 and social media. Therefore, we can assume the need for museums to develop a conscious strategy for their social media presence, a real social media strategy, which forms part of the museum's wider digital strategy. The increasingly pervasive spread of e-mobile technology is a foretaste of the moment when museumgoers will radically change both the way of establishing relations with these organisations and the actual ways of using museum services. This chapter focuses on digital resources and approaches adopted by user-centred museums, where there is an increasing impact from the internet and social media.

Social Media as a Tool for Gastronomy

2021 ◽  
pp. 313-332
Author(s):  
Gonca Güzel Şahin
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Regional Development ◽  
International Organizations ◽  
Economic Effects ◽  
Local Culture ◽  
Tourist Attractions ◽  
Regional Tourism ◽  
The World

Many countries that have unique local gastronomy cultures develop and promote their regions for the purpose of economic effects for regional development instruments and to protect and sustain local culture and meet the demands of today's tourists. For the purpose of security and providing the sustainability of local culture diversities in the world, national and international organizations register and put under protection the local gastronomy assets. This occurs in various proportions. In order to compete with regional tourism, a variety of tourist attractions should be developed. Turkish cuisine one of three top cuisines in the world. The aim of this chapter is to emphasize the importance of marketing strategy on social media for the traditional Turkish cuisine and Turkish cultural cuisine.

Gamification and Social Media as Tools for Tourism Promotion

2015 ◽  
pp. 17-51 ◽  
Author(s):  
Magdalena Kachniewska
Keyword(s):  
Social Media ◽  
Computer Games ◽  
School System ◽  
Network Marketing ◽  
Tourism Activity ◽  
Social Gaming ◽  
Social Media Tools ◽  
Location Based Social Network ◽  
Tourism And Hospitality ◽  
Promotion Mechanism

The goal of this chapter is to present the application of gamification mechanism and social media tools in the promotion of tourism regions and enterprises as well as the promotion of tourism activity itself. The framework distinguishes between stimulus characteristics of the game (promotion mechanism) that lead to sociological responses toward the game (tourism brand) and actual buyers' (tourists') behaviour. Though the game-like mechanism has been applied in tourism for decades and some funware elements are well known among teens – they hardly deal with competition of computer games. Two popular systems of tourism badges in Poland are thus discussed in order to look for reasons of their falling popularity and teenagers' resistance to participate in the systems. Mobile devices enable teens to combine playing and travelling. The development of mobile applications, integrating social gaming, and location-based technology has led to the growing interest in location-based social network marketing, particularly in tourism and hospitality. The chapter concludes with a proposal how to revitalize an old-school system of tourism badges through the modern gamification mechanism combined with social media tools.

Glocalization of Subway in India: How a US Giant Has Adapted in the Asian Subcontinent

2015 ◽  
Vol 52 (5) ◽  
pp. 573-585 ◽  
Author(s):  
Demi Simi ◽  
Jonathan Matusitz
Keyword(s):  
Social Media ◽  
Fast Food ◽  
Local Culture ◽  
Fast Food Restaurant ◽  
Indian Culture ◽  
Important Conclusion ◽  
The Us ◽  
Use Of Social Media ◽  
And Function

This paper examines how Subway, the US fast food restaurant franchise, has adapted to Indian culture. Glocalization theory will be the guiding framework used in this analysis. Glocalization rests on the premise that a universal concept must change to fit and function in a local culture. Blending the local and the global, it provides a passage to empowerment where modifications to a particular commodity can make it prosper in various traditions. Four important themes of glocalization emerged from this analysis: (1) adjustment of restaurant ambience; (2) adoption of Jain values; (3) adjustment of advertising practices; and (4) adjustment of the use of social media. An important conclusion is that, although India is embracing modernity, Subway has honoured many religious and cultural views in that nation.

scholarly journals LOCAL CULTURE-BASED SOCIAL MEDIA LITERATION: LOCAL CULTURE CONTENT ON SOCIAL MEDIA AS STRENGTHENING SOCIAL INTEGRATION

2020 ◽  
Vol 13 (1) ◽  
pp. 74
Author(s):  
Joko Sutarso
Keyword(s):  
Social Media ◽  
Social Integration ◽  
Hate Speech ◽  
Local Culture ◽  
Media Content ◽  
Negative Effects ◽  
Educational Backgrounds ◽  
Positive Side ◽  
The Social ◽  
Cultural Content

Abstrak. Penggunaan media sosial semakin meningkat dari tahun ke tahun, namun demikian tidak semua konten media sosial memiliki sisi positif. Beberapa dampak negatif penggunaan media sosial seperti penyebaran berita bohong (hoax), ujaran kebencian (hate speech), perundungan (cyberbullying) dan konten negatiflainnya merupakan bentuk-bentuk penyalahgunaan media sosial menjadi keprihatinan masyarakat karena telah memasuki  ranah sosial, politik, ekonomi dan bahkan keagamaan. Hal ini tidak terlepas dari kapitalisasi koorporasi media sosial yang terus berkembang dengan terpaan yang semakin meluas melintasi batas negara dan bangsa, masuk dalam kehidupan berbagai generasi, strata sosial ekonomi, tingkat pendidikan dan latar belakang pendidikan serta pengalaman. Metode yang digunakan dalam tulisan ini adalah teoritis kualitatif yang didasarkan pada pengamatan terhadap isi media sosial dan kajian teoritis yang berusaha menjelaskan pengaruh isi media terhadap perilaku masyarakat dalam bermedia sebagai bahan pengayaan  (enrichment) bagi kegiatan literasi media sosial di kalangan masyarakat bagi para pegiat literasi. Penjelasan teoritis yang dipakai meliputi aspek positif dan negatif dilihat dari aspek sosial, politik, psikologi, pendidikan dan kebudayaan. Hasilnya konten budaya lokal memiliki peluang mengisi konten dalam ruang media sosial dan konten budaya lokal yang selektif, kreatif, edukatif, dan sekaligus menghibur  dapat digunakan untuk meminimalkan dampak negatif globalisasi dan kapitalisme media sosial. Manfaat lain dari sosialisasi dari promosi budaya lokal di media sosial adalah untuk meningkatkan integrasi masyarakat karena didalamnya terdapat nilai-nilai kearifan lokal yang memiliki nilai bersifat nasional bahkan universal.Abstract. Social media uses have been increasing from year to year. However, not all social media content has a positive side. Some negative effects of social media from hoaxes, hate speech, cyberbullying to other negative content are the forms of abuse of social media. It is concern to the public because these have entered the social, political, economic and religious spheres. It is definitely inseparable from the capitalization of a social media corporation. It has been developing with increasingly widespread exposure across national borders, and it has been entering into the lives of various generations, socio-economic strata, education levels and educational backgrounds and experiences as well. The research method used in this research was a qualitative theoretical approach based on observations of social media content and theoretical studies. It aims at seeking to explain the influence of media content on people's behavior in their media use as the enrichment material for social media literacy activities in society for literacy activists. The theoretical explanations used in this research include positive and negative aspects. In this matter the social, political, psychological, educational and cultural perspectives will see the aspects. Moreover, the research results show that local cultural content has the opportunity to fill content in the social media space. Selective, creative, educative, and entertaining local cultural content can be used to minimize the negative effects of globalization and social media capitalism. Another benefit of socialization of local culture promotion on social media is to increase social integration because in the local culture there are local wisdom values and national or universal values as well.

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