Running with the Pack

2021 ◽  
pp. 1810-1832
Author(s):  
Thomas Mattson ◽  
Salvatore Aurigemma
Keyword(s):  
Technology Use ◽  
Cultural Norms ◽  
High Status ◽  
Cultural Norm ◽  
Unacceptable Behavior ◽  
Negative Effect ◽  
Social Media Platforms ◽  
Prior Literature ◽  
The Common ◽  
Use Of Social Media

Prior literature has utilized many theories to explain an organization's post-adoption technology use of social media platforms, but none of the common models include status as either a primary or a moderating variable. This is a significant gap in the literature because status is a structural enabler and inhibitor that determines acceptable and unacceptable behavior in a given setting. In an empirical study of Twitter and the cultural norm of retweeting for a sample of US colleges and universities, the authors demonstrate the following: (1) middle-status institutions had a higher likelihood of following the retweeting cultural norm relative to their high- and low-status counterparts, (2) middle- and low-status institutions who followed the retweeting cultural norm in a manner consistent with their status experienced greater post-adoption success relative to those institutions who did not, but the reverse was evident for high-status institutions (who appear to be rewarded for deviation from this cultural norm), and (3) the negative effect of deviating from retweeting cultural norms on post-adoption success is more pronounced with decreasing status.

Running with the Pack

2018 ◽  
Vol 30 (1) ◽  
pp. 23-43 ◽  
Author(s):  
Thomas Mattson ◽  
Salvatore Aurigemma
Keyword(s):  
Technology Use ◽  
Cultural Norms ◽  
High Status ◽  
Cultural Norm ◽  
Unacceptable Behavior ◽  
Negative Effect ◽  
Social Media Platforms ◽  
Prior Literature ◽  
The Common ◽  
Use Of Social Media

Prior literature has utilized many theories to explain an organization's post-adoption technology use of social media platforms, but none of the common models include status as either a primary or a moderating variable. This is a significant gap in the literature because status is a structural enabler and inhibitor that determines acceptable and unacceptable behavior in a given setting. In an empirical study of Twitter and the cultural norm of retweeting for a sample of US colleges and universities, the authors demonstrate the following: (1) middle-status institutions had a higher likelihood of following the retweeting cultural norm relative to their high- and low-status counterparts, (2) middle- and low-status institutions who followed the retweeting cultural norm in a manner consistent with their status experienced greater post-adoption success relative to those institutions who did not, but the reverse was evident for high-status institutions (who appear to be rewarded for deviation from this cultural norm), and (3) the negative effect of deviating from retweeting cultural norms on post-adoption success is more pronounced with decreasing status.

Relevant Factors in Increasing School Principals' Entrepreneurship for Improving Students 'Achievements

2020 ◽  
Vol 11 (1) ◽  
pp. 75-75
Author(s):  
Bambang Ismanto ◽  
Lasmono Tri Sunaryanto ◽  
Gatot Sasongko
Keyword(s):  
Path Analysis ◽  
Learning Methods ◽  
Creative Behavior ◽  
Central Java ◽  
Negative Effect ◽  
Rank And Tenure ◽  
Use Of Social Media ◽  
Improving Student Achievement ◽  
Positive Effect

Entrepreneurship of principals in the educational environment to enhance students' creative behavior and achievements through innovation and the development of learning methods is very important. The principal has the task of managing resources and taking advantage of opportunities in improving the quality of education. This study aims to discuss the significant variables in increasing entrepreneurship principals. The study uses a quantitative approach with path analysis. The research sample was 334 Principals of Kindergarten, Elementary, Middle and High Schools in Central Java Province. Data collection was carried out by studying documentation and questionnaires. Data analysis was performed by path analysis with the AMOS program. The results showed that the rank and tenure as a teacher had a positive and significant effect on the tenure as a principal. While the use of social media has a significant negative effect. Of the various independent variables observed, only the existence of opportunities that had a significant positive effect on the ability of innovation of the principal. While the variables that significantly influence the development of learning methods are the ability of innovation and the presence of opportunities. The development of learning methods and the existence of opportunities will subsequently have a positive effect on improving student achievement, as the ultimate goal of developing entrepreneurship by the principal. Pathways to improve the entrepreneurship of principals are the existence of opportunities, tenure as principal, innovation and the development of instructional media. Keywords: Entrepreneurship, Principal, Inovation. Creativity,

Credible Influencers

2021 ◽  
Author(s):  
Benjamin K. Johnson ◽  
Amanda S. Bradshaw ◽  
Julia Davis ◽  
Vanessa Diegue ◽  
Lily Frost ◽  
...  
Keyword(s):  
Social Media ◽  
Self Disclosure ◽  
Mediated Effects ◽  
Downstream Effects ◽  
Negative Effect ◽  
Social Media Platforms ◽  
Positive Effect

Abstract. Influencers are semi-professional microcelebrities on social media platforms such as YouTube, often sponsored by brands to promote lifestyle products to followers. Influencers navigate opposing tensions of their authenticity and relatability with their carefully crafted personas and commercial interests. We draw from warranting theory to propose that influencer trustworthiness and expertise would be differentially affected by several key message cues: production modification, self-disclosure, and sponsorship disclosure. A 2 × 2 × 2 between-subjects experiment with original influencer videos tested effects on trustworthiness and expertise, as well as downstream effects on attitudes and intentions. Video modification had a positive effect on expertise, but no effect on trustworthiness. Self-disclosure had a surprisingly negative effect on trustworthiness. Sponsorship disclosure only had an effect on perceived sponsorship. However, modification and sponsorship disclosure interacted, so that modification boosted both expertise and trust when videos were unsponsored. Finally, expertise mediated effects of modification on attitudes, and trustworthiness mediated effects of self-disclosure. Findings illustrate distinct roles for expertise, trustworthiness, and sponsorship perceptions in the influencer context.

Married Couples’ Perception of the Excessive Use of SocialMedia and its Impact on Marital Problems in Saudi Arabia

2021 ◽  
Vol 18 (1A) ◽  
pp. 61-94
Author(s):  
Nashmi Alanazi
Keyword(s):  
Social Media ◽  
Saudi Arabia ◽  
Interpersonal Communication ◽  
Saudi Arabian ◽  
Married Couples ◽  
Marital Relationships ◽  
Marital Problems ◽  
Family Responsibilities ◽  
The Common ◽  
Use Of Social Media

Abstract: This study explores married couples’ perception of the effects of using social media on marital relationships in Saudi Arabian society. The study discusses the growing use of social media, the common applications used, the reasons why married couples use social media, and the potential marital problems caused by the excessive use of social media. These issues are explored through the viewpoints of married couples living in Saudi Arabia. An online-based questionnaire was used to collect data, and the data sample comprised 1,226 married Saudi citizens; 55.7% male and 44.3% female. The data was analyzed using SPSS. The results show that the use of social media is common among married couples in Saudi Arabia, and that the majority use social media excessively. WhatsApp, Twitter, Instagram, and Snapchat are the most common applications used. The study also finds that married couples use social media for a number of different purposes, including communicating with family and friends, keeping up to date with celebrity and social media influencers’ news, as well as sharing photos and videos with others. Finally, spouses think that their partner’s excessive use of social media can cause marital problems, including the feelings of jealousy, the neglect of family responsibilities, the weakening of interpersonal communication, and the feelings of mistrust. Keywords: Social Media, Excessive Use of Social Media, and Marital Problems.

scholarly journals Faculty Use of Author Identifiers and Researcher Networking Tools

2017 ◽  
Vol 78 (2) ◽  
Author(s):  
Clara Y. Tran ◽  
Jennifer A. Lyon
Keyword(s):  
Social Media ◽  
Research Impact ◽  
State University ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Social Media Platforms ◽  
Low Levels ◽  
Use Of Social Media ◽  
Research Networking ◽  
Faculty Surveys

This cross-sectional survey focused on faculty use and knowledge of author identifiers and researcher networking systems, and professional use of social media, at a large state university. Results from 296 completed faculty surveys representing all disciplines (9.3% response rate) show low levels of awareness and variable resource preferences. The most utilized author identifier was ORCID while ResearchGate, LinkedIn, and Google Scholar were the top profiling systems. Faculty also reported some professional use of social media platforms. The survey data will be utilized to improve library services and develop intra-institutional collaborations in scholarly communication, research networking, and research impact.

Brand crisis communication through social media

2016 ◽  
Vol 21 (1) ◽  
pp. 56-72 ◽  
Author(s):  
Yan Wang
Keyword(s):  
Social Media ◽  
Crisis Communication ◽  
Brand Management ◽  
The Body ◽  
Advertising Campaign ◽  
Content Type ◽  
Negative Effect ◽  
Brand Crisis ◽  
Use Of Social Media ◽  
Corporate Crisis

Purpose – The purpose of this paper is to investigate how companies make use of social media communication to turn crises into opportunities and how consumers respond to this brand management strategy, and evaluate the effects of this kind of advertising campaign. Design/methodology/approach – This study uses the textual analysis method to examine the verbal fight between two brand competitors on Sina Weibo. An interpretative analysis approach is adopted to analyze a series of micro-blog messages and relevant responses and comments. A statistical analysis is conducted to reveal the public opinion on this case. Findings – The brand crisis due to trademark dispute has been successfully turned into an advertising campaign, which received eager and favorable responses from the consumers. In the name of making apologies, the company in crisis availed itself of the Weibo platform to make a veiled protest against the verdict of the Court. The technique “acting cute” was proved to be effective in diminishing the negative effect of a brand crisis and winning public sympathy and support. Research limitations/implications – The research findings may provide insights into the interplay between brand advertising and corporate crisis communication on the platform of social media. Practical implications – This study can inform practitioners of useful techniques to deal with brand crises via social media. Originality/value – The value of this study lies not only in its contribution to the body of knowledge on online crisis management with a case of Chinese companies, but also in its validation of the interplay between crisis communication and advertising.

scholarly journals Social Media in an Emergency: Use of Social Media in Rescuing Abducted School Girls in Nigeria

2019 ◽  
Vol 13 ◽  
pp. 67-75
Author(s):  
Muhammad Abdullahi Maigari ◽  
Uthman Abdullahi Abdul-Qadir
Keyword(s):  
Social Media ◽  
Secondary Sources ◽  
The Social ◽  
Security Challenges ◽  
Social Media Platforms ◽  
Information And Communication ◽  
School Girls ◽  
The Government ◽  
Use Of Social Media ◽  
Domestic Assistance

This paper examines the abduction of the schoolgirls in Chibok Local Government Area of Borno State, Nigeria in 2014. The paper examined how the abduction of the schoolgirls generated responses and support for the rescue of the abducted girls from people and organization from different parts of the globe. The Islamists terrorist organization operating in Borno State has attracted the attention of the world since 2009 when they started attacking government establishments and security installations northeast which later escalated to major cities in Northern Nigeria. Methodologically, the paper utilized secondary sources of data to analyze the phenomenon studied. The paper revealed that the development and innovations in information and communication technology which dismantled traditional and colonial boundaries enabled people to express support, solidarity and assist victims of conflict who resides millions of Kilometers away. This shows that Internet-based communications technology has reduced the distance of time and space that characterised traditional mass media. The campaign for the release of the schoolgirls on the social media platforms particularly Twitter and Facebook has tremendously contributed to the release of some of them. Furthermore, the girls freed from abduction have received proper attention: education and reintegration programmes which enable them to start post-abduction life. In this regard, social media has become a tool for supporting the government in moments of security challenges which the Bring Back Our Girls campaign attracted foreign and domestic assistance to Nigeria in the search of the abducted girls and the fight against the Islamist insurgents.

Cyber-Routines, Political Attitudes, and Exposure to Violence-Advocating Online Extremism

Social Forces ◽  
2018 ◽  
Vol 98 (1) ◽  
pp. 329-354 ◽  
Author(s):  
James Hawdon ◽  
Colin Bernatzky ◽  
Matthew Costello
Keyword(s):  
Online Survey ◽  
Social Institutions ◽  
Exposure To Violence ◽  
Routine Activity Theory ◽  
Routine Activity ◽  
Virtual Spaces ◽  
Transmission Of Information ◽  
Youth And Young Adults ◽  
Social Media Platforms ◽  
Use Of Social Media

AbstractThe Internet’s relatively unfettered transmission of information risks exposing individuals to extremist content. Using online survey data (N = 768) of American youth and young adults, we examine factors that bring individuals into contact with online material advocating violence. Combining aspects of social structure-social learning theory with insights from routine activity theory, we find that exposure to violence-advocating materials is positively correlated with online behaviors, including the use of social media platforms and the virtual spaces individuals frequent. Target antagonism is also correlated with exposure to violence-advocating materials, but guardianship and online and offline associations are not. Finally, feelings of dissatisfaction with major social institutions and economic disengagement are associated with exposure to violent materials online.

scholarly journals Determinants of COVID-19 Vaccine Acceptance in Ghana

2022 ◽  
Vol 12 (1) ◽  
pp. 175-187
Author(s):  
Sumani Abdul-Manan ◽  
Alhassan Iddrisu Abdullai ◽  
Buhari Gunu Yussif
Keyword(s):  
Rural Areas ◽  
Sampling Technique ◽  
P Value ◽  
Snowball Sampling ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Vaccine Acceptance ◽  
Vaccine Preventable Diseases ◽  
Negative Effect ◽  
Social Media Platforms

Background: A proven strategy for saving lives from vaccine-preventable diseases is the timely vaccination of the people. In Ghana, there is considerable hesitation about the Covid-19 vaccines due to anxieties and uncertainties about their safety. With varying perceptions and believes being developed about Covid-19 vaccines, there is a likely negative effect on vaccine acceptance or otherwise. This study aims to ascertain the levels of acceptance of potential Covid-19 vaccine among Ghanaian adults, to identify predictors of vaccine acceptance or hesitance. Methodology: A web based cross-sectional survey conducted among Ghanaians above 18 years, conducted between the month of February and March, 2021. Data were collected by administering online google forms (Questionnaire). The questionnaire was shared through social media platforms. A snowball sampling technique was used where researchers shared google forms to close friends and family. Analyses were conducted at p-value <0.05 using descriptive statistics, cross-tabula­tions and logistic regression. Results: A total of 350 responses were achieved by end of data collection. Out of these, only 348 were considered for analysis based on the inclusion and exclusion criteria. Majority of the respondents (65.2%) were male, a third (30%) of them live in rural areas and about 57.5% were married. Factors such as age, educational level, prior vaccine acceptance history, personal vulnerability and self-feeling of health were significantly associated with covid-19 vaccine acceptance. Conclusion: The results depict low acceptance rate for potential covid-19 vaccine among Ghanaians. Government and MoH should engage the media on its role in combating misinformation with regards the Covid-19 vaccine. Key words: coronavirus disease 2019 (Covid-19), vaccine, hesitance, acceptance.

scholarly journals Black Lives Matter in Wikipedia: Collaboration and Collective Memory around Online Social Movements

2016 ◽  
Author(s):  
Marlon Twyman ◽  
Brian Keegan ◽  
Aaron Shaw
Keyword(s):  
Social Movements ◽  
Collective Memory ◽  
English Language ◽  
Social Computing ◽  
Computing Systems ◽  
Language Version ◽  
Black Lives Matter ◽  
Prior Literature ◽  
Patterns Of Behavior ◽  
Use Of Social Media

Social movements use social computing systems to complement offline mobilizations, but prior literature has focused almost exclusively on movement actors' use of social media. In this paper, we analyze participation and attention to topics connected with the Black Lives Matter movement in the English language version of Wikipedia between 2014 and 2016. Our results point to the use of Wikipedia to (1) intensively document and connect historical and contemporary events, (2) collaboratively migrate activity to support coverage of new events, and (3) dynamically re-appraise pre-existing knowledge in the aftermath of new events. These findings reveal patterns of behavior that complement theories of collective memory and collective action and help explain how social computing systems can encode and retrieve knowledge about social movements as they unfold.

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