Implementing an Online Marketing Strategy for an IT Company

2018 ◽  
Vol 27 ◽  
pp. 268-273
Author(s):  
Mirona Ana Maria Popescu ◽  
Silviu Valentin Miroslav
Keyword(s):  
Online Reviews ◽  
Online Marketing ◽  
Decision Makers ◽  
The Internet ◽  
Access To Information ◽  
The Face ◽  
Solid Foundation ◽  
Online Reputation ◽  
Online Feedback ◽  
Viral Form

This paper aims to introduce an innovative integrated online feedback tool to gather user-generated information from the online visitors of a company’s website. In this particular example, are presented the benefits of adopting such a tool in the case of an IT company. As growth can be obtained only through customer satisfaction, this tool would enable the Company’s decision-makers to have real-time access to information on their clients’ feedback. With the help of the online reviews, a new kind of marketing and communication emerged, that helps filling the gap between the old traditional review to a viral form of feedback that can increase exponentially the value of a business. Online reviews are one of the biggest aspects for any business that wants to take control and keep a good online reputation. Reviewing has entirely changed the face of the online marketing since the Internet caused a revolution in selling. Reviewing allows businesses to be active and positive regarding the participation of the consumers, and gives them a solid foundation for creating a relationship between the consumer and the business

Changing the face of retail: Where fashion meets technology

2016 ◽  
Author(s):  
Nadire Cavus ◽  
Rudo Muriel Munyavi
Keyword(s):  
Online Shopping ◽  
Online Marketing ◽  
Mobile Technologies ◽  
The Internet ◽  
Fashion Industry ◽  
Brick And Mortar ◽  
The Face ◽  
Similar Area ◽  
Fashion Designers ◽  
Technology Specialists

Prior to the introduction of mobile technologies and the internet, the manual system of going to a brick-and-mortar store to buy clothing was boring and tiresome as customers would spend hours moving from shop to shop trying to find the exact type of outfit they are looking for. The assimilation of technology in fashion designing and online marketing of clothing is marking an incredible venture in the fashion industry. Due to improved security features of online purchasing a lot of people now prefer buying clothing online since it saves time and online shopping provides variety at a click. This paper reviews several ways in which technology is transforming the fashion industry.  However this subject has not been researched in detail therefore there is a missing gap in the literature. We hope that this paper will fill the gap in the literature in order to review the role that technology is playing in the fashion industry. Information provided in this paper is beneficial to fashion designers, entrepreneurs in the fashion industry, information technology specialists as well as other researchers interested in a similar area of study.Keywords: Technology, fashion, virtual fitting room, wearable technology, virtual wardrobe.

The Importance of Online Reputation Management in Four- and Five-Star Hotes

2022 ◽  
pp. 297-320
Author(s):  
Catarina Silva ◽  
Miguel Belo
Keyword(s):  
Consumer Satisfaction ◽  
Online Survey ◽  
Hotel Industry ◽  
Online Reviews ◽  
Reputation Management ◽  
The Internet ◽  
Current Investigation ◽  
Critical Factors ◽  
Short Period ◽  
Online Reputation

In recent years, online reputation management has become increasingly crucial in the hotel industry, as online reviews have become one of the most critical factors in choosing accommodation. Consequently, hotels have adapted themselves to this new reality and define strategies focused on online reputation management, whose primary goal is to monitor and correct unwanted situations verified on the internet. Regarding its importance, several investigations about online reputation management have been made, but mostly about their impact on consumer satisfaction and decision-making. This investigation shows that hotels in Lisbon adopt adequate strategies in both four and five-star hotels, and their classification (star rating) did not influence the strategies chosen by them. Additionally, hotels with the same classification have similar strategies, in contrast to some investigations in the literature. Finally, the method of data collection chosen for the current investigation was the online survey, since it allows the collection of a significant volume of data in a short period.

THE STATE OF OPEN ACCESS ADOPTION IN LEGAL SCHOLARLY COMMUNICATION: AN ANALYSIS OF SELECTED OPEN ACCESS RESOURCES

Mousaion ◽  
2016 ◽  
Vol 34 (1) ◽  
pp. 83-100
Author(s):  
Solomon Bopape
Keyword(s):  
South Africa ◽  
Open Access ◽  
Open Access Publishing ◽  
The Internet ◽  
Free Access ◽  
Access To Information ◽  
Legal Information ◽  
Scholarly Literature ◽  
Open Access Resources ◽  
The Right

The study of law focuses, among other aspects, on important issues relating to equality, fairness and justice in as far as free access to information and knowledgeis concerned. The launching of the Open Access to Law Movement in 1992, the promulgation of the Durham Statement on Open Access to Legal Scholarshipin 2009, and the formation of national and regional Legal Information Institutes (LIIs) should serve as an indication of how well the legal world is committed to freely publishing and distributing legal information and knowledge through the Internet to legal practitioners, legal scholars and the public at large aroundthe world. In order to establish the amount of legal scholarly content which is accessible through open access publishing innovations and initiatives, this studyanalysed the contents of websites for selected open access resources on the Internet internationally and in South Africa. The results of the study showed that there has been a steady developing trend towards the adoption of open access for legal scholarly literature internationally, while in South Africa legal scholarly literature is under the control of commercial publishers. This should be an issue for the legal scholarship which, among its focus, is to impart knowledge about the right of access to information and knowledge.

E-Insurance :A Platform For Insurance Penetration In India

2019 ◽  
Vol 118 (6) ◽  
pp. 90-93
Author(s):  
L. Terina Grazy ◽  
Dr.G. Parimalarani
Keyword(s):  
Insurance Industry ◽  
Cost Effective ◽  
Online Marketing ◽  
Insurance Companies ◽  
The Internet ◽  
Insurance Sector ◽  
The People ◽  
Cost Effective Approach ◽  
Time And Energy ◽  
Work Done

E-commerce is a part of Internet Marketing. The arrival of Internet made the world very simple and dynamic in all the areas. Internet is the growing business as a result most of the people are using it in their day to day life. E-commerce is attractive and efficient way for both buyers and sellesr as it reduce cost, time and energy for the buyer. No surprise the insurance sector has become quite active within the internet sphere. Most insurance companies are offering policies to be brought online and also the portals for paying premiums. It actually saves from hassles involved in going to an insurance office and spend hours to get the insurance work done. Insurance has become an important and crucial aspect of life. Online insurance is the best and most cost effective approach of taking the insurance deal. This paper focused on influence of online marketing on the insurance industry in India, usage of internet in India , the internet penetration in India and the online sale of insurance product by the insurance sector.

scholarly journals Tangibly understanding intangible complexities: Designing for distributed autonomous organizations

2019 ◽  
Vol 6 (1) ◽  
pp. 47-63 ◽  
Author(s):  
Bettina Nissen ◽  
Ella Tallyn ◽  
Kate Symons
Keyword(s):  
Distributed Systems ◽  
Interaction Design ◽  
Digital Technologies ◽  
Interactive Systems ◽  
Collaborative Practice ◽  
The Internet ◽  
The Face ◽  
Future Technologies ◽  
The Internet Of Things

Abstract New digital technologies such as Blockchain and smart contracting are rapidly changing the face of value exchange, and present new opportunities and challenges for designers. Designers and data specialists are at the forefront of exploring new ways of exchanging value, using Blockchain, cryptocurrencies, smart contracting and the direct exchanges between things made possible by the Internet of Things (Tallyn et al. 2018; Pschetz et al. 2019). For researchers and designers in areas of Human Computer Interaction (HCI) and Interaction Design to better understand and explore the implications of these emerging and future technologies as Distributed Autonomous Organisations (DAOs) we delivered a workshop at the ACM conference Designing Interactive Systems (DIS) in Edinburgh in 2017 (Nissen et al. 2017). The workshop aimed to use the lens of DAOs to introduce the principle that products and services may soon be owned and managed collectively and not by one person or authority, thus challenging traditional concepts of ownership and power. This workshop builds on established HCI research exploring the role of technology in financial interactions and designing for the rapidly changing world of technology and value exchange (Kaye et al. 2014; Malmborg et al. 2015; Millen et al. 2015; Vines et al. 2014). Beyond this, the HCI community has started to explore these technologies beyond issues of finance, money and collaborative practice, focusing on the implications of these emerging but rapidly ascending distributed systems in more applied contexts (Elsden et al. 2018a). By bringing together designers and researchers with different experiences and knowledge of distributed systems, the aim of this workshop was two-fold. First, to further understand, develop and critique these new forms of distributed power and ownership and second, to practically explore how to design interactive products and services that enable, challenge or disrupt existing and emerging models.

Applications of Web-QFD and E-Delphi method in the higher education system

2004 ◽  
Vol 23 (4) ◽  
pp. 245-256
Author(s):  
Shun-Hsing Chen ◽  
Ching-Chow Yang
Keyword(s):  
Education System ◽  
Delphi Method ◽  
Quality Function Deployment ◽  
Decision Makers ◽  
The Internet ◽  
Total Quality ◽  
Web Based ◽  
Team Members ◽  
Higher Education System ◽  
The Individual

Quality function deployment (QFD) is an essential tool in implementing total quality management (TQM). This study applies a Web-QFD approach using group decision-making analysis in the Web environment to reduce the complicated data collection, aggregation and analysis processes. A Web-based questionnaire is designed by using an active service pages (ASP) involving the Internet relay chat (IRC) technique and the Delphi method with Internet (E-Delphi) to determine the importance degree of the customers' requirements. However, the traditional Delphi method is time-consuming mission. This study applies the proposed Web-QFD approach to efficiently gather the individual opinions of each team member, the requirements that are critical for customers, and then enables decision makers to accurately assess the priorities of these requirements. An empirical example of an education system in Taiwan is employed to demonstrate the practicability of the proposed Web-QFD model. This real world example involves team members communicating easily and quickly with other experts in the team through the Internet to accelerate the reaching of a consensus among multiple decision makers regardless of where their location. Customers' requirements can be rapidly prioritized based on the assessment results.

Customer Online Feedback with an Identity Versus No Identity: The Influence on Review Comments

2021 ◽  
pp. 109634802098888
Author(s):  
Dan Jin ◽  
Robin B. DiPietro ◽  
Nicholas M. Watanabe
Keyword(s):  
Online Community ◽  
Online Reviews ◽  
Purchasing Behavior ◽  
Mediation Effects ◽  
Driven Systems ◽  
Customer Reviews ◽  
Significant Difference ◽  
Online Feedback ◽  
The Relationship

As customers’ consumption is increasingly dominated by technology-driven systems, online self-verification becomes an important aspect of customers’ online purchasing behavior and plays a significant role in shaping social interactions in the online community. Across two studies, we examine whether online self-verification with an identity versus without an identity will lead to the different quality of online reviews. Study 1 used topic modeling with actual data stripped from Facebook and TripAdvisor customer online review sites and showed no difference between customer reviews underpinned with an identity or without. Likewise, Study 2 used an experimental design and found no significant difference between customer reviews with or without an identity. However, significant mediation effects of social ties and social capital were found when measuring the relationship between online self-verification and customer reviews. The findings build on the literature of user-generated online reviews and have important implications for academics and hospitality practitioners.

scholarly journals Claiming Credibility in Online Comments: Popular Debate Surrounding the COVID-19 Vaccine

Publications ◽  
2021 ◽  
Vol 9 (3) ◽  
pp. 34
Author(s):  
Ruth Breeze
Keyword(s):  
Expert Knowledge ◽  
The Internet ◽  
Special Importance ◽  
Access To Information ◽  
Mainstream Media ◽  
Internet Age ◽  
Online Comments ◽  
Sources Of Authority ◽  
Reader Comments ◽  
Public Demand

At times of crisis, access to information takes on special importance, and in the Internet age of constant connectedness, this is truer than ever. Over the course of the pandemic, the huge public demand for constantly updated health information has been met with a massive response from official and scientific sources, as well as from the mainstream media. However, it has also generated a vast stream of user-generated digital postings. Such phenomena are often regarded as unhelpful or even dangerous since they unwittingly spread misinformation or make it easier for potentially harmful disinformation to circulate. However, little is known about the dynamics of such forums or how scientific issues are represented there. To address this knowledge gap, this chapter uses a corpus-assisted discourse approach to examine how “expert” knowledge and other sources of authority are represented and contested in a corpus of 10,880 reader comments responding to Mail Online articles on the development of the COVID-19 vaccine in February–July 2020. The results show how “expert” knowledge is increasingly problematized and politicized, while other strategies are used to claim authority. The implications of these findings are discussed in the context of sociological theories, and some tentative solutions are proposed.

scholarly journals Assessing the Capacity of Adaptive Policy Pathways to Adapt on Time by Mapping Trigger Values to Their Outcomes

2019 ◽  
Vol 11 (6) ◽  
pp. 1716 ◽  
Author(s):  
Luciano Raso ◽  
Jan Kwakkel ◽  
Jos Timmermans
Keyword(s):  
Monitoring System ◽  
Decision Makers ◽  
Level Of Confidence ◽  
Adaptive Policy ◽  
Misclassification Errors ◽  
The Future ◽  
Adaptive Action ◽  
The Face

Climate change raises serious concerns for policymakers that want to ensure the success of long-term policies. To guarantee satisfactory decisions in the face of deep uncertainties, adaptive policy pathways might be used. Adaptive policy pathways are designed to take actions according to how the future will actually unfold. In adaptive pathways, a monitoring system collects the evidence required for activating the next adaptive action. This monitoring system is made of signposts and triggers. Signposts are indicators that track the performance of the pathway. When signposts reach pre-specified trigger values, the next action on the pathway is implemented. The effectiveness of the monitoring system is pivotal to the success of adaptive policy pathways, therefore the decision-makers would like to have sufficient confidence about the future capacity to adapt on time. “On time” means activating the next action on a pathway neither so early that it incurs unnecessary costs, nor so late that it incurs avoidable damages. In this paper, we show how mapping the relations between triggers and the probability of misclassification errors inform the level of confidence that a monitoring system for adaptive policy pathways can provide. Specifically, we present the “trigger-probability” mapping and the “trigger-consequences” mappings. The former mapping displays the interplay between trigger values for a given signpost and the level of confidence regarding whether change occurs and adaptation is needed. The latter mapping displays the interplay between trigger values for a given signpost and the consequences of misclassification errors for both adapting the policy or not. In a case study, we illustrate how these mappings can be used to test the effectiveness of a monitoring system, and how they can be integrated into the process of designing an adaptive policy.

Resisting Political Fragmentation on the Internet

Daedalus ◽  
2011 ◽  
Vol 140 (4) ◽  
pp. 108-120 ◽  
Author(s):  
R. Kelly Garrett ◽  
Paul Resnick
Keyword(s):  
News Media ◽  
Online News ◽  
The Other ◽  
The Internet ◽  
Political Fragmentation ◽  
Software Designers ◽  
The Face ◽  
Desirable Behavior ◽  
Partisan News

Must the Internet promote political fragmentation? Although this is a possible outcome of personalized online news, we argue that other futures are possible and that thoughtful design could promote more socially desirable behavior. Research has shown that individuals crave opinion reinforcement more than they avoid exposure to diverse viewpoints and that, in many situations, hearing the other side is desirable. We suggest that, equipped with this knowledge, software designers ought to create tools that encourage and facilitate consumption of diverse news streams, making users, and society, better off. We propose several techniques to help achieve this goal. One approach focuses on making useful or intriguing opinion-challenges more accessible. The other centers on nudging people toward diversity by creating environments that accentuate its benefits. Advancing research in this area is critical in the face of increasingly partisan news media, and we believe these strategies can help.

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