scholarly journals Semiotic Analysis of Gender Constructions among Facebook Users in Kenya

2020 ◽  
Vol 1 (2) ◽  
pp. 118-127
Author(s):  
Gerald Otieno Njura ◽  
Erick Omondi Odero ◽  
Pamela Anyango Oloo
Keyword(s):  
Professional Identity ◽  
Major Change ◽  
Qualitative Approach ◽  
Visual Images ◽  
Social Semiotics ◽  
Semiotic Analysis ◽  
Dominant Position ◽  
Left Behind ◽  
Gender Constructions ◽  
Males And Females

This study aimed at examining how male and female identities are constructed using visual images posted in particular Facebook Groups frequented by Kenyans. To this end, the theory of Visual Social Semiotics by Kress and van Leeuwen (1996; 2006) was employed in the interpretation of data. A descriptive qualitative approach was employed where particular features of the images were identified, described and interpreted. A total of six images were purposively selected from five Facebook Groups and a content analysis, with a checklist used to identify relevant features for analysis. The study found out that there is a major change in the identities of both males and females. Even though there was a desire by men to retain their dominant position, the images showed a shift from the traditional muscular, strong, powerful and macho male towards a vulnerable, weak and prone-to-criminal acts man. Female’s identities have also changed from the traditional one, who was always associated with the kitchen, child birth towards a more assertive, powerful and professional identity. As a result, the study recommends that the Kenyan society ought to take a more serious look into the welfare of the boy-child as it appears that the boy child has been left behind by a more-empowered Kenyan girl.

scholarly journals Pesan-Pesan Dakwah dalam Film 3 Idiots

2016 ◽  
Vol 10 (2) ◽  
pp. 290-304
Author(s):  
Ropingi El Ishaq
Keyword(s):  
Education System ◽  
Social Criticism ◽  
Qualitative Approach ◽  
Social Value ◽  
Semiotic Analysis ◽  
Ferdinand De Saussure ◽  
The Social

The 3 Idiots is a movie of India. This movie has launched at 2009th and as a favorite movies in Bollywood. The 3 Idiots get appreciate of international movies. It’s movies adopt from best seller of novel by Chetan Bhagat, “Five Point Someone”. The 3 Idiots bring the social criticism about social and cultural, like about social value. By that argue, this study aims to explore the sign and message of Islamic value in the movies. Qualitative approach used in this study. Specially, semiotic analysis of Ferdinand De Saussure use in this study. Both point of Ferdinand De Saussure semiotic are; signifier and Signified, Langue and Parole, so Syntagmatic and Associative. For message analysis of da’wa will be doing to explore an message of da’wa in the movies. It’s movies share an five message of da’wa; first, theologies as such represented how to motivate about awareness to God. Second, about the education, as such the criticism for education system. Thirt, the solidarity. In solidarity does explore how to help to brother or friends. Fourd, a harmony of religiousity. Five, amar ma’ruf nahi munkar or the motivated to do the possitive value and then be counter to negative value. The messages did constructed as beautifully. Signifier and signified or symbol had used to represent of meaning. The langue and parole has constructed with syntagmatic and association for to present the grand message, as such ‘idiots attitude’. All signs constructed systematically and beautifully. So, the audience can to get the meaning.

scholarly journals The Construction of Meaning Through the Visual Images and Written Texts in Nature Republic

K ta Kita ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 92-100
Author(s):  
Wendy Cynthia Gunawan
Keyword(s):  
Discourse Analysis ◽  
Research Question ◽  
Aloe Vera ◽  
Qualitative Approach ◽  
Visual Images ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Written Texts ◽  
Construction Of Meaning

Advertisement is an important business tool that enables companies to promote their products, as well as delivering a message. In this research, I use Nature Republic posters entitled “Soothing Gel” and “Soothing & Moisture Aloe Vera 90% Body”. I used qualitative approach in this research. Next, I use the theories of Multimodal Discourse Analysis for the first research question and Denotative and Connotative for the second research question. I aimed to discover what the meanings that are constructed through the visual images and how the meanings are supported by the written texts. Through the poster, Nature Republic is building the feelings of being beautiful, young, confident, natural, pure, and trustworthy to its consumers. In conclusion, Nature Republic is trying to make consumers believe in their products and deliver many values through its posters. Keywords: Advertisement, marketing, poster, multimodal discourse analysis, denotation, connotation.

scholarly journals Representasi Pendidikan Seks dalam Film Dua Garis Biru (Analisis Semiotika Roland Barthes)

Koneksi ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 155
Author(s):  
Eartha Beatricia Gunawan ◽  
Ahmad Junaidi
Keyword(s):  
Data Collection ◽  
Sex Education ◽  
Research Method ◽  
Qualitative Approach ◽  
Roland Barthes ◽  
Semiotic Analysis ◽  
Literature Study ◽  
Role Of Parents ◽  
Descriptive Qualitative

This study aims to describe the representation of sex education in the film Dua Garis Biru by director Gina S. Noer. This study uses a descriptive qualitative approach. The research method uses Roland Barthes's semiotic analysis with two-way significance and the meaning of denotation, connotation, and myth. The subjects of this study are Dara and Bima, the object of this study is a sign of sex education represented in scenes, dialogues, and characters in films. Methods of data collection by observation, literature study, interviews, and documentation. The film Dua Garis Biru tells the story of how Dara and Bima, two teenagers, must be responsible for the consequences that they did not think of before due to free sex. This film also illustrates the important role of parents in communicating information about sex to children. The results of this study indicate that there is a picture of sex education in the film Two Blue Lines. It was concluded that the side or form of sex education is displayed in scenes, dialogues, or characters that insert the importance of knowing sex education and knowing the consequences of every action related to sex. Penelitian ini bertujuan untuk menggambarkan representasi pendidikan seks  dalam Film Dua Garis Biru karya sutradara Gina S. Noer. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Metode penelitian menggunakan Analisis Semiotika Roland Barthes dengan signifikan dua arah dan pemaknaan denotasi, konotasi, dan mitos. Subjek penelitian ini adalah Dara dan Bima, objek penelitian ini adalah tanda pendidikan seks yang direpresentasikan dalam adegan, dialog, dan karakter dalam film. Metode pengumpulan data dengan observasi, studi pustaka, wawancara, dan dokumentasi. Film Dua Garis Biru bercerita tentang bagaimana Dara dan Bima, dua remaja harus bertanggung jawab atas konsekuensi yang tidak mereka pikirkan sebelumnya karena melakukan seks pranikah. Film ini juga menggambarkan pentingnya peran orang tua dalam mengkomunikasikan informasi tentang seks kepada anak. Hasil dari penelitian ini menunjukkan bahwa terdapat gambaran tentang pendidikan seks dalam film. Sisi atau bentuk pendidikan seks ditampilkan dalam cuplikan adegan, dialog, atau karakter tokoh yang menyisipkan pentingnya mengenal pendidikan seks dan mengetahui konsekuensi dari setiap perbuatan yang berhubungan dengan seks.

A Qualitative Approach to Understanding the Impact of Partner Play in Doubles Racquet Sports

2020 ◽  
pp. 1-18
Author(s):  
Sarah Deck ◽  
Brianna DeSantis ◽  
Despina Kouali ◽  
Craig Hall
Keyword(s):  
Coping Strategies ◽  
Positive Emotions ◽  
Team Sports ◽  
Qualitative Approach ◽  
Future Research ◽  
Racquet Sports ◽  
Semistructured Interviews ◽  
Males And Females ◽  
And Coping ◽  
The Impact

In team sports, it has been found that team mistakes were reported as a stressor by both males and females, and at every playing level (e.g., club, university, national). The purpose of this study was to examine the impact of partners’ play on performance, emotions, and coping of doubles racquet sport athletes. Seventeen one-on-one semistructured interviews were conducted over the course of 6 months. Inductive and deductive analysis produced the main themes of overall impact on performance (i.e., positive, negative, or no impact), negative emotions (i.e., anger), positive emotions (i.e., excitement), emotion-focused coping (i.e., acceptance), and problem-focused coping (i.e., team strategy). These athletes acknowledge that how their partner plays significantly affects not only their emotions but also their own play and their choice of coping strategies. Future research should try to understand which forms of coping reduce the impact of partners’ play.

Tacit Knowledge and Discourse Analysis

2011 ◽  
pp. 3657-3662
Author(s):  
Michele Zappavigna-Lee ◽  
Jon Patrick
Keyword(s):  
Discourse Analysis ◽  
Information Systems ◽  
Tacit Knowledge ◽  
Explicit Knowledge ◽  
Semiotic Analysis ◽  
Dominant Position ◽  
Systems Research ◽  
Information Systems Research ◽  
Subsequent Section

The emphasis in information systems research is typically on converting tacit knowledge into explicit knowledge (Hershel, Nemati, & Steiger, 2001). Attention is also given to setting up a dichotomy of tacit and explicit knowledge in terms of articulation (can it be carried in language?), codification (can it be turned into an artifact?) or judgment (is it objective or subjective?). This article is structured to critique the dominant position in information systems research that tacit knowledge is ineffable. The background section provides an introduction to the extensive interdisciplinary literature on tacit knowledge, providing context for the subsequent section that deconstructs the assumptions that this literature makes about what it means to, in Polanyi’s (1966, p. 4) terms, “know more than we can tell.” To conclude, the role of linguistic and semiotic analysis in realising the growing trend toward theorising “community knowing,” rather than knowledge as an artifact, is suggested in the final sections.

Multimodal Construal of Attitude in the Online City Guide of Guangzhou

2018 ◽  
Vol 10 (6) ◽  
pp. 44
Author(s):  
Yinyan Yao ◽  
Manxu Zhao
Keyword(s):  
Visual Images ◽  
Appraisal Theory ◽  
Semiotic Analysis ◽  
Factual Information ◽  
Unique Identity ◽  
The City ◽  
Force Couple ◽  
The Way

This study conducts a social semiotic analysis of the online city guide of Guangzhou. Drawing on Martin’s Appraisal theory with a particular focus on the semantic systems of attitude and graduation, this paper investigates the attitudinal meanings adjusted by graduation in both modes of language and visual images. It is revealed that positive appreciation resources are dominant among the three subsystems of attitude, with the pervasive use of reaction and valuation resources to stimulate tourist desires and promote unique identity of the city. Graduation resources, especially force, couple with attitude resources to upscale the positivity of the attitude and strongly align the readers into the same value position. The language and images in most cases coordinate with each other, with the evaluative meanings of visual images elaborating or extending those of verbal texts, whereas complementary intermodal relation exists in some cases, with the evaluative meanings conveyed by visual images and the verbal texts merely offering factual information. The findings may help to better understand the way online city guides achieve the communicative purposes through multimodal evaluative devices.

scholarly journals Processos de Socialização do Professor Formador nos Cursos de Licenciatura em Matemática: o emergir da Identidade DocenteSocialization processes of the professors in Mathematics Degree courses: the emergence of a teacher identity

2018 ◽  
Vol 20 (1) ◽  
Author(s):  
Júlio Henrique Cunha Neto ◽  
Váldina Gonçalves Costa
Keyword(s):  
Higher Education ◽  
Elementary Education ◽  
Professional Identity ◽  
Teacher Identity ◽  
Teacher Educators ◽  
Qualitative Approach ◽  
Family Issues ◽  
Socialization Processes ◽  
Professional Field ◽  
The Subject

A presente pesquisa versa sobre a constituição da identidade profissional dos professores formadores dos cursos de Licenciatura em Matemática. Indaga-se: quais fatores foram e/ou são indispensáveis à construção da identidade desse profissional? O sujeito se forma professor vivenciando e interiorizando diferentes aprendizados em ambientes e momentos distintos. Em busca de resposta ao questionamento ora apresentado, analisam-se os processos de socialização vivenciados por professores formadores de um Curso de Licenciatura em Matemática. Para a realização dessa análise, entrevistam-se cinco docentes, utilizando uma abordagem qualitativa. Constatou-se que a identidade profissional dos professores em pauta se constitui de questões familiares e de experiências que se sucedem durante a educação básica, ensino superior, no campo profissional, entre outros níveis de ensino. As we studied how trainers in Mathematics Degree courses constitute their own professional identity, we faced another question: what factors were / are essential to the construction of the professional identity of teacher educators in Mathematics Degree courses? The subject is formed a professor by experiencing and internalizing different learning, in different environments and different times. Thus, we analyzed socialization processes experienced by teacher trainers from a Mathematics Degree course. Five teachers were interviewed through a qualitative approach. We noted that such a professional is formed through family issues, experiences that took place during elementary education, higher education, in the professional field, among others.

scholarly journals Reconstructing sexual divisions of labor from fingerprints on Ancestral Puebloan pottery

2019 ◽  
Vol 116 (25) ◽  
pp. 12220-12225 ◽  
Author(s):  
John Kantner ◽  
David McKinney ◽  
Michele Pierson ◽  
Shaza Wester
Keyword(s):  
Material Culture ◽  
Chaco Canyon ◽  
Economic Systems ◽  
Sex And Gender ◽  
Pottery Production ◽  
Left Behind ◽  
Ancestral Puebloan ◽  
The Us ◽  
Males And Females ◽  
And Gender

An understanding of the division of labor in different societies, and especially how it evolved in the human species, is fundamental to most analyses of social, political, and economic systems. The ability to reconstruct how labor was organized, however, especially in ancient societies that left behind few material remains, is challenged by the paucity of direct evidence demonstrating who was involved in production. This is particularly true for identifying divisions of labor along lines of age, sex, and gender, for which archaeological interpretations mostly rely upon inferences derived from modern examples with uncertain applicability to ancient societies. Drawing upon biometric studies of human fingerprints showing statistically distinct ridge breadth measurements for juveniles, males, and females, this study reports a method for collecting fingerprint impressions left on ancient material culture and using them to distinguish the sex of the artifacts’ producers. The method is applied to a sample of 985 ceramic sherds from a 1,000-y-old Ancestral Puebloan community in the US Southwest, a period characterized by the rapid emergence of a highly influential religious and political center at Chaco Canyon. The fingerprint evidence demonstrates that both males and females were significantly involved in pottery production and further suggests that the contributions of each sex varied over time and even among different social groups in the same community. The results indicate that despite long-standing assumptions that pottery production in Ancient Puebloan societies was primarily a female activity, labor was not strictly divided and instead was likely quite dynamic.

The Social Semiotic Analysis of Translation of Joseph Conrad’s Heart of Darkness Based on Peircean Model

2017 ◽  
Vol 7 (12) ◽  
pp. 1281
Author(s):  
Iraj Noroozi ◽  
Somayeh Tork
Keyword(s):  
Data Analysis ◽  
Present Article ◽  
Theoretical Framework ◽  
Social Semiotics ◽  
Semiotic Analysis ◽  
Source Text ◽  
Persian Version ◽  
The Social ◽  
Heart Of Darkness ◽  
Persian Translation

The aim of the present article is to investigate the meaning of the signs in Persian translation of Heart of Darkness. To reach the desired goal, the researcher has used social semiotics and Peirce’s triadic sign model as the theoretical framework. In the current study, Peirce semiotics has been used for detecting signs. After detection 50 signs, the researcher used Peirce’s triadic sign model for analyzing the translation of each sign. The researcher decoded the signs to identify their components and analyzed them in social semiotic level to clarify whether they have the same impression on the Persian version of Heart of Darkness as their English source or not. After performing data analysis, it was cleared that 37 signs (out of 50) in the corpus of the study have the same effect and meaning in the target text as what they have in the source text.

Content Analysis, Semiotics, and Social Semiotics for Cartographic Analysis: Interpreting Geospatial Representations

1998 ◽  
pp. 4-25 ◽  
Author(s):  
Myke Gluck
Keyword(s):  
Content Analysis ◽  
Point Of View ◽  
Annual Reports ◽  
Sense Making ◽  
Social Semiotics ◽  
Semiotic Analysis ◽  
Personal Expertise ◽  
Ontological Framework ◽  
Work First ◽  
Corporate Annual Reports

Several mutually informing methods for analyzing cartographic and geospatial images are presented and illustrated in this work. First, an apparently objective method, content analysis, is applied to a collection of corporate annual reports' geospatial imagery resulting in a categorization and description of those images. Then a traditional semiotic analysis is conducted on the same data done by experts who describe and express out of their personal expertise and intuitive insights the meaning of signs contained in the imagery. Subsequently, a user/viewer epistemological and ontological framework called sense-making is discussed and combined with semiotic processes enabling social semiotics. Sense-making permits map users to present their point of view providing a method to go beyond the experts' traditional semiotic interpretations. These user/viewer based interpretations incorporate postmodern meanings from the various users of signs exposed by the corporate annual reports' geospatial imagery.

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