scholarly journals The Decision To Revisit Coffee Drinking Is Seen From The Lifestyle And Attributes Of Coffee Through The Brand Image

2021 ◽  
Vol 2 (1) ◽  
pp. 13-19
Author(s):  
Amin Hou ◽  
Dahrul Siregar
Keyword(s):  
Indirect Effect ◽  
Brand Image ◽  
Rapid Development ◽  
Target Population ◽  
Purchasing Decisions ◽  
Product Attributes ◽  
Coffee Shop ◽  
Coffee Drinking ◽  
Main Target

At present, the coffee shop business continues to experience rapid development. The need for coffee changes the lifestyle of a consumer. The main objective of this research is to determine the direct and indirect effect of lifestyle variables and product attributes on purchasing decisions through brand image. This research was conducted at Keude Kupie Ulee Kareng & Gayo II in Medan City. The main target population and sample in this study were the loyal visitors at Keude Kupie Ulee Kareng & Gayo II. Where 175 respondents were selected to be the research sample. The results of the analysis show that the lifestyle and product attributes directly have a significant effect on brand image. Then, indirectly, lifestyle has an indirect effect on purchasing decisions through brand image. Product attributes have an indirect effect on purchasing decisions through brand image.

scholarly journals ANALYSIS OF EFFECT PRICE AND QUALITY ON BRAND IMAGE AND ITS IMPLICATION ON PURCHASE DECISION MODENA GAS COOKTOP (CASE STUDY ON GRAND GALAXY CITY RESIDENCE BEKASI)

2020 ◽  
Vol 1 (5) ◽  
pp. 747-761
Author(s):  
Muhammad Thariq Nahra Putra ◽  
Adi Nurmahdi
Keyword(s):  
Image Quality ◽  
Data Collection ◽  
Significant Influence ◽  
Indirect Effect ◽  
Sampling Method ◽  
Brand Image ◽  
Purchase Decision ◽  
Purchasing Decisions

This study aims to determine the effect of price and quality on brand image and its implications for purchasing decisions on Modena gas cooktops. This study also examines the indirect effect of price and quality on brand image with purchasing decisions as an intervening variable. The study was conducted in the grand galaxy city residence in Bekasi. The sample in this study is consumers or at least know about Modena products with a purposive sampling method. The number of respondents who participated in this study were 100 respondents. Data collection was done through a questionnaire with a Likert scale of 1-5. The method of analysis uses path analysis using SPSS version 24.0. the results showed that price has a positive and significant effect on brand image, quality has a positive and significant effect on brand image, brand image has a positive and significant influence on purchasing decisions for Modena gas cooktop. Price has a positive and significant influence on purchasing decisions, quality has a positive and significant influence on purchasing decisions. Price and quality simultaneously have a positive and significant influence on brand image. Price and quality of brand image simultaneously have a positive and significant influence on purchasing decision

scholarly journals CUSTOMER BENCHMARKING ANALYSIS ON BRAND IMAGE FORMATION IN BRAND NIKE

2018 ◽  
Vol 8 (2) ◽  
Author(s):  
Rhegie Nastiti Ayungga
Keyword(s):  
Data Collection ◽  
Indirect Effect ◽  
Brand Image ◽  
Target Population ◽  
Brand Identity ◽  
Brand Awareness ◽  
Primary Data ◽  
Direct Influence ◽  
Sports Clubs ◽  
Study Population

This study aims to analyze customer benchmarking through the effect of brand identity to the formation of brand image on the Nike brand through brand awareness. Samples were selected from respondents from athletes athletics, aquatic, football, basketball, and coaches in each branch, as well as those who have an awareness exercise encountered by researchers in the area of GOR Surabaya Koni and sports clubs in East Java. Data collection techniques using primary data by distributing questionnaires to the respondents. Data were analyzed using SPSS version 23.0 with path analysis. The results of this study indicate that the brand identity and brand awareness proven effect on simultaneously on the brand image of the Brand Nike. When viewed from the direct influence, brand identity diclared effect on brand awareness, and brand awareness is evident influence on brand image. Meanwhile, if viewed from the indirect effect, stated that the brand identity can not affect the brand image through brand awareness. Limitations in this research is the study population used is limited to several sports clubs in East Java is the target population.

scholarly journals Analisis Kepercayaan dalam C2C E-Commerce terhadap Keputusan Pembelian dan Dampaknya terhadap Repurchase pada Kaskus

2014 ◽  
Vol 5 (1) ◽  
pp. 301 ◽  
Author(s):  
Hartiwi Prabowo ◽  
Darman Darman ◽  
Enny Noegraheni
Keyword(s):  
Indirect Effect ◽  
Rapid Development ◽  
Purchase Decision ◽  
The Internet ◽  
Purchase Decisions ◽  
Research Model ◽  
Purchasing Decisions ◽  
Business Transactions ◽  
Repeat Purchase ◽  
Customer Trust

The development of C2C e-commerce business in Indonesia has grown quite rapidly. This phenomenon is motivated by such a rapid development of the Internet. In the Internet-based commerce transaction, the trust factor (trust) becomes so important because consumers tend to be more concerned if e-commerce merchants do not comply with the obligations of business transactions compared to conventional transaction. This study aims to determine the effect of trust on purchasing decisions and their impact on repeat purchases by customers in the buying and selling forum Kaskus site. The number of respondents are 200 people who have experienced in buying and selling on Kaskus site and this research model is tested using path analysis.The study states that the customers’ trust variable has positive and significant impact on purchasing decisions, the variable purchase decisions has positive and significant effect on repeat purchase and customer trust has positive and significant impact on repeat purchase, but the magnitude of the effect becomes larger after the purchase decision (indirect effect ).

Harga, Brand Image, Dan Atribut Produk Serta Pengaruhnya Terhadap Keputusan Pembelian Smartphone Berbasis Android

Liquidity ◽  
2017 ◽  
Vol 5 (2) ◽  
pp. 145-154
Author(s):  
Siti Maryama ◽  
Yayat Sujatna
Keyword(s):  
Decision Analysis ◽  
Brand Image ◽  
Purchase Decision ◽  
Reliability Test ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Product Attributes ◽  
Analysis Technique ◽  
Regular Students

The purpose of this study is to: (1) analyze the influence of brand image on purchase decisions android smartphone; (2) analyze the effect of price on purchase decisions android smartphone; and (3) analyze the influence of product attributes on purchase decisions android smartphone; (4) analyzing the influence of brand image, price, and product attributes together on purchasing decisions android smartphone. The method used is descriptive-quantitative. Place of research on campus of STIE Ahmad Dahlan Jakarta with a sample of the regular students majoring in management and accounting. Slovin sample is determined by the formula. The research variables teridiri of Price, Brand Image, Product Attribute, and Purchase Decision. Analysis technique using classical assumption, F test, t test. Previous research instruments testing using validity and reliability test. The results of these empirically concluded that: (1) the price sginifikan influence on purchasing decisions android smartphone; (2) brand image significantly influence purchasing decisions android smartphone; (3) product attributes significantly influence purchasing decisions android smartphone; and (4) the fourth brand image, price, and product attributes together significantly influence purchasing decisions android smartphone. The posibble reason are discussed in this article.

scholarly journals ANALISIS KEPUTUSAN PEMBELIAN IPHONE APPLE YANG DILAKUKAN OLEH ORANG YANG TINGGAL DI JABODETABEK

2021 ◽  
Vol 8 (2) ◽  
Author(s):  
Syarifah Zalicha
Keyword(s):  
Brand Loyalty ◽  
Quantitative Methods ◽  
Sampling Method ◽  
Brand Image ◽  
Rapid Development ◽  
Perceived Value ◽  
Positive Influence ◽  
Purchasing Decisions ◽  
Convenience Sampling ◽  
A Company

This research is motivated by the rapid development of smartphones, where smartphones are one of the main needs of human activity. Apple is a company that competes vigorously with one of its products, the iPhone. This study aims to determine whether the Brand Image, Brand Loyalty and Perceived Value factors can determine iPhone purchasing decisions by consumers who live in Jabodetabek. The sampling method that this study will use is the quantitative methods in the form of surveys questionnaires for data collection using Convenience Sampling. The number of samples used in this study was 372 people in Jabodetabek who used the Apple iPhone to represent the entire population. The results of this study indicate that Brand Image does not have a significant and positive influence on purchasing decisions made by consumers in Jabodetabek. While other variables, namely Brand Loyalty and Perceived Value, have a significant and positive influence on purchasing decisions made by consumers in Jabodetabek.

scholarly journals Pengaruh Brand Image, Atribut Produk dan Presepsi Kualitas Terhadap Keputusan Pembelian

2021 ◽  
Vol 9 (1) ◽  
pp. 55-64
Author(s):  
Lela Alfiana ◽  
Ambar Lukitaningsih ◽  
Lusia Tria Hatmanti
Keyword(s):  
Data Analysis ◽  
Quantitative Research ◽  
Brand Image ◽  
Purchasing Decisions ◽  
Product Attributes ◽  
Test Technique ◽  
Quality Perceptions ◽  
The People ◽  
Analysis Technique ◽  
Questionnaire Method

The research objective to be achieved is to analyze and explain the Brand Image, Product Attributes, Quality Perceptions of Purchasing Decisions in the People of Yogyakarta City. This research is a quantitative research. The population in this study were students of the Yogyakrta City Society. The data were collected by using a questionnaire method. The data analysis technique used is the validity test technique, the reliability of multiple linear regression which is supported by the t test, f test, and classical assumption test. The results of data analysis with a significance of 0.05 indicate that the variables brand image, product attributes, perceived quality have an effect on purchasing decisions Keywords: Brand Image, Product Attributes, Perceptions of Quality

scholarly journals The Influence of Servicescape, Brand Experience and Social Media Marketing on Purchase Decisions through Brand Image as Variables Intervening in the Filosofi Kopi Medan

2021 ◽  
Vol 8 (12) ◽  
pp. 569-579
Author(s):  
Muhammad Ridwan Verinanda ◽  
Endang Sulistya Rini ◽  
R Hamdani Harahap
Keyword(s):  
Social Media ◽  
Indirect Effect ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Brand Experience ◽  
Purchasing Decisions ◽  
Indirect Influence ◽  
Positive Effect

This study aims to determine the effect of servicescape, brand experience and social media marketing on purchasing decisions through brand image as an intervening variable in the Filosofi Kopi Medan. The type of research in this study is associative research, namely research that connects two or more variables using quantitative descriptive with the number of samples taken in this study as many as 150 people as respondents who are consumers who have visited the Filosofi Kopi Medan and the data analysis techniques used to test the hypothesis in this study is descriptive analysis and analysis using SEM-lisrel. The results of this study on testing the direct effect show that the variable Servicescape influence on Brand Image is concluded to have no significant effect, the Brand Experience variable on Brand Image has a positive effect, Social Media Marketing has a positive and significant effect on Brand Image, Brand Image variable on Purchase Decision has a positive and positive effect. significant, Servicescape variable on Purchase Decision has no significant effect, Social Media Marketing variable on Purchase Decision has a positive and significant effect, Brand Experience variable on Purchasing Decision has a positive and significant effect, while the results of the indirect effect test show that, Brand Experience variable, through Brand Image on consumer purchasing decisions has an indirect effect, Servicescape variable through Brand Image on consumer purchasing decisions does not have an indirect influence, Social Media Marketing variables through Brand Image on consumer purchasing decisions do not have an indirect influence. For more details have been presented in this study. Keywords: Servicescape, Brand Experience, Social Media Marketing, Brand Image, Consumer Decisions, Marketing Management.

scholarly journals Analysis the Influence of Electronic Word of Mouth Zomato and Brand Image to Purchase Intention and Purchase Decision Which Mediated by Consumer Perception on Gyu-Kaku, Japanese BBQ

2021 ◽  
pp. 127-137
Author(s):  
Lily Suhaily ◽  
Sinta Boentoro ◽  
Florence Natahasa
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Rapid Development ◽  
Consumer Perception ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Positive Role ◽  
A Site ◽  
Relationship Of ◽  
The Relationship

In this era, technology has experienced rapid development. One of them is the internet. In connection with this, one of them appeared eWom Zomato application. Ewom Zomato is a site or application that provides various information about restaurants. The purpose of this study is to determine the effect of eWOM Zomato and brand image to purchase intention and purchase decision which mediated by consumer perception on Gyu-Kaku, Japanese BBQ. To analyse the data using SEM with LISREL. Samples was distributed to 200 respondents in Jakarta on Mei 2021. The results showed that E-WOM and Brand Image play an important role in improving consumer perception. However, consumer perception plays no role in mediating the E-WOM relationship with purchase decision. However, it can mediate well the relationship of brand image to purchase decision. Purchase intension itself plays a positive role in the purchase decision. Thus this research proves that consumer perception and purchase intention are means that support and encourage consumers to brand image to make purchase decisions. But it is not a decisive means for e-WOM in purchasing decisions.

scholarly journals The Effect Of Quality Product, Brand Image, And Price Towards A Purchase Decision Of J.Co Donuts & Coffee In Tangerang

2021 ◽  
Vol 2 (5) ◽  
pp. 1702-1704
Author(s):  
Waseso Segoro ◽  
Debi Nurlita
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Test Reliability ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Coffee Shop ◽  
Business World ◽  
Analysis Technique ◽  
Quality Product ◽  
Online Sampling

The development of the business world today is very fast, making business people have to compete with each other to attract consumers. One promising business is a business in the food sector such as donuts. Donuts are a type of food that is popular in Indonesian society. At present there are many donut outlets that stand in the center of the crowd. One of them is J.CO Donuts & Coffee in Tangerang which is the donut and coffee shop with the most consumers. With friendly prices and the brand image owned by J.CO Donuts & Coffee, consumers do not hesitate to buy their products.This study aims to determine the quality of the product, brand image and price of J.CO Donuts & Coffee purchasing decisions. The data used are primary data derived from questionnaires distributed online. Sampling using accidental sampling method with a sample size of 100 people. With the analysis technique used to analyze the influence of the variables in this study is to use the validity test, reliability test, classical assumption test, multiple regression analysis, and hypothesis testing using SPSS version 20. The result of this study is that there is a partial influence between variables of product quality, brand image and price on purchasing decisions. And the variables of product quality, brand image and price simultaneously influence purchasing decisions.

scholarly journals Variabel Brand Image yang Mempengaruhi Keputusan Pembelian Telepon Seluler (Ponsel) Nokia

2018 ◽  
Vol 5 (2) ◽  
pp. 147
Author(s):  
TIN AGUSTINA KARNAWATI ◽  
ANDONI QOIRU COKRO
Keyword(s):  
Brand Image ◽  
Cell Phones ◽  
Rapid Development ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Corporate Image ◽  
T Test ◽  
Cellular Phones ◽  
Purchasing Decisions ◽  
Product Image

Increasingly rapid development of communication technology, especially cellular phones. Cellular phones becomes a very important thing to facilitate  communication. Nokia as one of the leading companies in telecommunications have to think of a strategy to win market share there. One strategy is to brand image that can provide a positive influence on purchase decisions Nokia mobile phone. This reseach aimed to find influence of brand image that consists of a sub-variable corporate image, user image, and product image to the cell phones Nokia buying decision on student STIE Asia Malang either partially or simultaneously. The data was collected by distributing questionnaires to students STIE Malang Asia are divided into 87 people. Answer of respondents processed using multiple linear regression analysis, t test, F test, and determination coefficient (R2). Based on the results of t test analysis of variables known that sub-variable corporate image (thitung = 3.529), user image  (thitung = 3.637), and product image (thitung = 4.518). Sub variables that have a dominant influence is the product image. From the test results of the F value is known Fhitung = 28. 299 (significant F value = 0.000). This means that the partial and variable simultaneous brand image consists of a sub-variable corporate image, user image  and product image significantly influence purchasing decisions on student Nokia cell phones STIE Asia Malang. R2 value is found to be 50.6%, meaning that the variable purchasing decisions of cell phones Nokia on student STIE Asia Malang influenced by sub-variable corporate image, user image, and product image by 50.6%, while the remaining 49.4% are influenced by variables outside brand image variables.

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