POSTMODERN DÖNEMDE TÜKETİCİYİ ANLAMAK, REKLAMLARDA KULLANILAN ARKETİPLERİN POSTMODERN TÜKETİCİ İLE İLİŞKİSİ: TÜRKİYENİN EN DEĞERLİ 20 MARKASININ YOUTUBE REKLAMLARININ ÖRNEĞİ

2021 ◽  
Vol 6 (15) ◽  
pp. 454-481
Author(s):  
Engincan Doğmuş
Keyword(s):  
Continuous Production ◽  
Structural Features ◽  
Analysis Method ◽  
Modern Period ◽  
Content Analysis Method ◽  
Production And Consumption ◽  
The Subject ◽  
Descriptive Approach ◽  
Consumption Change ◽  
World Environment

Postmodern culture, which developed after the modern period, is in a structure in which postfordist consumption understanding is adopted instead of fordist consumption and consumption for image purposes is at the forefront. In this context, brands create their images in order to be remembered in the current culture and to create a lifestyle for the continuity of consumption. The creation process of images, on the other hand, is through advertisements where the continuous production and consumption of high reality and commodities is made, and it shows a common development with postmodern culture brand images. Within the scope of the study, a descriptive approach and content analysis method were preferred in order to make sense of how brand images are produced through advertisements in the postmodern period and to deal with the constructing dimension. Accordingly, the top 10 brands in the ranking of the Brand Finance 2021 Turkey Report were selected as a sample and the ads of the selected brands between 1 June 2021 and 5 June 2021 with the theme of world environment day were analyzed. As a result of the analysis, within the framework of advertising and consumption; brand images in the postmodern period, where there are higher realities, fragmented consumer structure, production and consumption change places and the subject is decentralized; Impressions can be evaluated in various ways such as symbolism, personification, meanings and messages and psychological elements. Looking at the general position, it has been concluded that the structural features of postmodernity are effective in creating and creating brand image characters, and in this respect, it shapes brand images.

scholarly journals «Knyzhkova Teka» in the focus of research of the specialized press of the period of independence of Ukraine

2020 ◽  
pp. 30-42
Author(s):  
Olena Skiban
Keyword(s):  
Content Analysis ◽  
Discursive Practice ◽  
Analysis Method ◽  
Technical Design ◽  
Publishing Process ◽  
Content Analysis Method ◽  
Literary Publishing ◽  
The Subject ◽  
Media Channels ◽  
The Impact

The article describes the main typological characteristics of the specialized newspaper of the literary-publishing direction «Knyzhkova Teka». It was issued in Ukraine during 1994―1997s. The thematic and heading corpus of the newspaper, genre specifics, artistic and technical design, have been analyzed. In the context of research of the trade newspaper of book thematic the defining typological criteria were the audience orientation, as well as others: a nature of the impact (semantic characteristics ― the subject of presentation, or the scope of reflective reality, the nature of the presentation); authorship; the size of the readership (circulation), and so on. An attention is also focused upon a study of the problems of the literary and publishing process of that time, specifically its reflection on the pages of the analyzed media. A particular attention is paid to the review, specifically processing the issues of the newspaper «Knyzhkova Teka». The main typological characteristics are described: authorship, artistic and technical design, as well as thematic-heading content. The content analysis of information-analytical publications of the various types and genres is carried out. The newspaper is considered as an attempt of emerging trade medium in book journalism. It can serve as one of the examples of discursive practice of that time ― cultural journalism, book journalism. Such methods of research have been employed here: system, terminological analysis, contextual, communication, content analysis method, comparative, as well as a historical one. Keywords: book journalism, professional press, newspaper, book media, information policy of mass media, channels and means of promotion, «Knyzhkova Teka».

Seclusion boundaries as interface in contemporary Istanbul housing

2019 ◽  
Vol 14 (1) ◽  
pp. 31-44
Author(s):  
Canay Tunçer Yıldırım
Keyword(s):  
Urban Environment ◽  
Urban Housing ◽  
Analysis Method ◽  
Content Type ◽  
Housing Projects ◽  
Modern Period ◽  
The Subject ◽  
Urban Problems ◽  
The City ◽  
Housing Units

Purpose The purpose of this paper is to test and present the level of introversion/extroversion of the urban housing in Istanbul in three periods – traditional, modern and contemporary. It intends to examine changes in the boundaries between housing and urban environment in the city by evaluating housing interfaces and their components. Design/methodology/approach By adopting literature review, observation and comparison methods, the hypothesis that houses in Istanbul are becoming introvert in contemporary period is stated and tested. The qualifications of housing interfaces and their components are examined in the context of three different periods of housing – traditional, modern and contemporary. Common components of interfaces in all periods are identified and different housing types from all periods are compared accordingly. Findings The results of the comparison made within the study shows that contemporary housing units are much more introvert than previous periods in Istanbul, while housing units of modern period have the most potentiality to be extrovert. It is seen that the analysis method comparing interfacial components and its results are compatible with the hypothesis of the study. Originality/value Considering recent and great number of urban problems in Istanbul, the subject of introversion–extroversion in contemporary urban housing gains importance, which lacks in the literature and needs studying. Introversion of housing units affects both domestic life and their urban environment. Developing contemporary housing projects with a human ecological perspective would cure both interior and exterior of urban boundaries.

scholarly journals PELANGGARAN ETIKA JURNALISTIK OLEH JURNALIS MEDIA ONLINE DI TENGAH PANDEMI COVID-19

Perspektif ◽  
2021 ◽  
Vol 1 (2) ◽  
pp. 172-186
Author(s):  
Alvino Garnida
Keyword(s):  
Content Analysis ◽  
Mass Communication ◽  
Code Of Ethics ◽  
Online Media ◽  
Analysis Method ◽  
Quantitative Content Analysis ◽  
Communication Ethics ◽  
Quantitative Content ◽  
Content Analysis Method ◽  
Descriptive Approach

Abstrak Penelitian ini bertujuan untuk mengetahui bentuk pelangaran dari pemberitaan” Pasien Positif Corona di Indonesia Bertambah Jadi 19 Orang” Adapun yang menjadi objek penelitian ini adalah media online “CNNI”. Teori yang digunakan dalam penelitian ini adalah Etika, Etika Komunikasi, Komunikasi massa, Jurnalistik, Kode Etik Jurnalistik dan berita. Penelitian ini menggunakan metode analisis isi (content analysis) kuantitatif dengan pendekatan deskriptif untuk menggambarkan aspek-aspek dan karakteristik dari suatu pesan, menggambarkan secara lengkap suatu pesan yang ada pada teks berita. Hasil penelitian ini menunjukan adanya pelanggaran Kode Etik Jurnalistik oleh portal berita CCN I dengan Headline” Pasien Positif Corona di Indonesia Bertambah Jadi 19 Orang”. Dengan masih adanya pelanggaran Kode Etik Jurnalistik oleh CNNI diharapkan agar lebih memperhatikan kesalahan-kesalahan dalam pemberitaannya. Lebih memperhatikan Kode Etik Jurnalistik dan objektivitas pemberitaan dalam hal memproduksi sebuah berita. Abstract This study aims to determine the form of violation of the news "Corona Positive Patients in Indonesia Increase to 19 People". The object of this research is the online media "CNNI". The theories used in this research are Ethics, Communication Ethics, Mass Communication, Journalism, Journalistic Code of Ethics, and news. This study uses a quantitative content analysis method with a descriptive approach to describe the aspects and characteristics of a message, fully describing a message in the news text. The results of this study indicate a violation of the Journalistic Code of Ethics by the CCNI news portal with the headline "Corona positive patients in Indonesia have increased to 19 people". With the ongoing violations of the Journalistic Code of Ethics by CNNI, it is hoped that they will pay more attention to errors in their reporting. Pay more attention to the Journalistic Code of Ethics and the objectivity of reporting in terms of producing news.

scholarly journals DIGITAL ACCOUNTS AFTER DEATH: A CASE STUDY IN IRAN LAW

2020 ◽  
Vol 11 ◽  
pp. 153-182
Author(s):  
Abbas Mirshekari ◽  
Ramin Ghasemi ◽  
Alireza Fattahi
Keyword(s):  
Digital Information ◽  
Legal Systems ◽  
Analysis Method ◽  
The Public ◽  
Content Analysis Method ◽  
The World ◽  
Long Time ◽  
The Subject ◽  
The One

In recent times, cyberspace is being widely used so that everyone has a digital account. It naturally entails its own legal issues. Undoubtedly, one of the main issues is that what fate awaits the account and its content upon the account holder’s death? This issue has been neglected not only by the primary creators of digital accounts but also by many legal systems in the world, including Iran. To answer this question, we first need to distinguish between the account and the information contained therein. The account belongs to the company that creates it and allows the user to use it only. Hence, following the death of the account holder, the account will be lost but the information will remain because it was created by him/her and thus belongs to him/her. However, does this mean that the information will be inherited by the user’s heirs after his/her death? Can the user exercise his/her right to transfer account content to a devisee through a testament? Comparing digital information with corporeal property, some commentators believe that the property will be inherited like corporeal property. This is a wrong deduction because the corporeal property can disclose the privacy of the owner and third parties less than the one in cyberspace. This paper aims to show what happens to a digital account after its user passes away and examine the subject using the content analysis method in various legal systems in the world, especially in Iran as a case study. The required information is collected from law books, articles, doctrines, case laws, and relevant laws and regulations of different countries. To protect the privacy interests of the deceased and others, it is concluded that the financially valuable information published by the account holder before his/her death can be transferred to successors. As a rule, the information that may violate privacy by divulging should be removed. However, given that this information may be a valuable source in the future to know about the present, legislators are suggested to make digital information, which may no longer lead to the invasion of the decedent’s privacy, available to the public after a long time.

scholarly journals Restructuring Macroeconomic Policy for Sustainable Development in Nigeria

2021 ◽  
Vol 21 (3) ◽  
pp. 274-294
Author(s):  
John Onuwa Okoh
Keyword(s):  
Sustainable Development ◽  
Growth And Development ◽  
Macroeconomic Policy ◽  
Sustainable Growth ◽  
Analysis Method ◽  
Policy Makers ◽  
Economic Growth And Development ◽  
Content Analysis Method ◽  
The Subject ◽  
The Impact

This paper examined the impact of restructuring macroeconomic policy for sustainable development in Nigeria. The paper examines the various efforts aimed at restructuring macroeconomics policy in Nigeria. These efforts were captured in the SAP of 1986, NEEDS of 2004, the Transformation Agenda of 2011 and the ERGP of 2016. The paper adopted content analysis method of qualitative research given the peculiarity of the subject matter. There were documented evidence that during the aforementioned periods, the economy showed signs of growth and development. Despite the gains of the reforms, Nigeria is still grappling with economic growth and development issues-unemployment, poverty and rising cost of living. This paper however recommends that there should be continuity in programmes and policies of government. Programmes and policies should not change with regime change. There should be a deliberate and conscious effort on the part of government and policy makers to design programmes and policies that are people oriented, home grown and have the capacity to promote and sustainable growth and development.

PENYAKIT ANGIN: RAWATAN SECARA MAIN PATERI

2013 ◽  
Vol 1 (2) ◽  
pp. 70-78
Author(s):  
YUSOFF MAHMOOD ◽  
HARON DAUD ◽  
ABD. AZIZ SHUAIB
Keyword(s):  
Content Analysis ◽  
Psychological Treatment ◽  
Qualitative Content Analysis ◽  
World View ◽  
Modern Medicine ◽  
Exploratory Research ◽  
Analysis Method ◽  
Traditional Treatment ◽  
Content Analysis Method ◽  
Descriptive Approach

Perubatan tradisional merupakan satu kaedah rawatan psikologi kepada penyakit yang tidak dapat dirawat secara perubatan moden. Sesetengah masyarakat Melayu percaya ada penyakit yang disebabkan oleh semangat dan kuasa ghaib dan memerlukan khidmat bomoh atau dukun untuk mengubatinya. Menurut Haliza Mohd Riji (2000:17), kepercayaan masyarakat Melayu dipengaruhi pada dasarnya oleh agama Hindu-Buddha dan agama Islam iaitu agama-agama yang dibawa masuk oleh pedagang dan pengembang agama pada masa lampau. Kesan daripada pengaruh tersebut membentukworld-view masyarakat Melayu pada umumnya. World-view orang-orang Melayu adalah juga world-view pengamal perubatan Melayu. Penumpuan tesis ini memfokuskan kepada Penyakit Angin dan kaedah rawatannya kepada kaedah seni persembahan secara Main Pateri. Menurut Azman (2011 : 240) penyakit angin adalah sejenis penyakit yang berpunca daripada hasrat yang tidak tertunai atau menurut masyarakat Kelantan sebagai seorang insan yang mengalami masalah ’sekat angin’. Misalnya gagal dalam memadu kasih, pinangannya ditolak menyebabkan jiwanya menjadi lemah atau keadaan yang tidak seimbang, dan ini menyebabkan seseorang hilang semangat. Bagi mengembalikan semangat inilah maka rawatan kaedah Main Pateri diperlukan. Tesis ini menggunakan kaedah kualitatif analisis kandungan dengan menggunakan pendekatan deskriptif atau ’exploranary research’. Instrumen yang digunakan adalah temubual berstruktur dan dokumentasi. Penghuraian terhadap aspek penyakit angin dan kaedah rawatan secara Main Pateri.   Traditional treatment is a psychological treatment for the sickness that cannot be treated by modern medicine. Some Malay societies believe that there are sicknesses caused by spirits and supernatural forces and require the services of traditional medicine man or ‘dukun’ to cure them. According to Heliza Mohd Riji (2000:17), Malay societies believe the healing performance are basically influenced by Hinduism, Buddhism and Islam, with which those religions brought by traders and missionaries. Generally the effect of these influences shapesthe world-view of Malay people. World-view of Malay affects theMalay medical performers. This thesis focuses on ‘penyakit angin’ and its healing performance known as ‘Main Pateri’. According to Malays, ‘Penyakit Angin’ is a sickness caused by unfulfilled wishes or ‘sekat angin’. For example, someone has been jilted in relationship, his or her marriage proposal being rejected causing his psychological mind weak or unbalanced condition and this will make a person become discouraged. To reshape this spirit then ‘Main Pateri’ performanceis required. This thesis uses qualitative content analysis method by using descriptive approach or ‘exploratory research’.

scholarly journals Continuity of Womanist Ethos: Intertextuality in Select Novels of Alice Walker

2021 ◽  
Vol 10 (1) ◽  
pp. 42-54
Author(s):  
Jesmin Ruhina
Keyword(s):  
Role Models ◽  
Alice Walker ◽  
Analysis Method ◽  
Genital Mutilation ◽  
Content Analysis Method ◽  
The Color Purple ◽  
The Subject ◽  
Color Purple ◽  
The Temple ◽  
Female Genital

This study uses the relational content analysis method and theories of intertextuality, intersectionality, and womanism to explore the continuity of womanist ethos in select novels of the African-American novelist Alice Walker. It attempts to explore Walker’s use of womanism as an intertextual trope in The Third Life of Grange Copeland (1970), Meridian (1976), The Color Purple (1982), The Temple of My Familiar (1989) and Possessing the Secret of Joy (1992); Walker’s portrayal of Celie-Shug as a perfect womanist couple in Color Purple and their reappearance in Temple as mother trees; foremothers as role models in Third Life and Temple; Walker’s telling and retelling of Tashi’s life-long suffering from female genital mutilation (FGM) in Color Purple, Temple, and Possessing – the subject of this paper.

scholarly journals Perbandingan Struktur Obyek pada Bahasa Arab dan Bahasa Indonesia

2019 ◽  
Vol 2 (1) ◽  
pp. 111
Author(s):  
Khoirul Huda
Keyword(s):  
Content Analysis ◽  
Research Data ◽  
Qualitative Approach ◽  
Analysis Method ◽  
Content Analysis Method ◽  
Online Newspaper ◽  
The Subject ◽  
Bahasa Indonesia

Objects become one of the discussions in both Indonesian and Arabic grammar which serves to form basic sentences in sentences that are transitive predicated, clarify the meaning of sentences, and form a unity or completeness of mind. Therefore, the author will examine the differences and similarities about objects or maf'ulbih in Arabic and Indonesian so that a learner will easily understand the structure of the sentence in texts with different themes. This research was conducted using a qualitative approach with content analysis method. The research data are in the form of Arabic object structures in the Al-Jazirah Online newspaper and the structure of Indonesian objects in the Tempo kora. The results of this study are the equations of the structure of objects in Arabic and Indonesian, the equations concerning the type of words used, namely both nouns both in Indonesian and Arabic. The differences in the structure of the objects of the two languages ​​can be seen from the order of placement of objects, in Arabic the object may overtake the subject and the predicate does not have to be after the predicate, but in Indonesian it is not like that.

scholarly journals SEMIOTIKA POSITIONING POLITIK KANDIDAT DALAM VIDEO DEBAT KANDIDAT PILKADA JAKARTA 2017

2017 ◽  
Vol 7 (1) ◽  
pp. 10-48
Author(s):  
Iskandar Iskandar ◽  
Sulvinajayanti Sulvinajayanti ◽  
Nahrul Hayat
Keyword(s):  
Political Communication ◽  
Policy Making ◽  
The Political ◽  
Analysis Method ◽  
Semiotic Analysis ◽  
Top Down ◽  
Qualitative Descriptive ◽  
The Subject ◽  
Descriptive Approach ◽  
The Mind

This research is motivated by the rampant phenomenon of regional election campaign (Pilkada) through candidate debate which is broadcasted directly by television mass media. Candidate debate is a model of political communication that is fairly newly dipratekkan in the election of regional heads in Indonesia. Despite the public's attention, the candidate debate in the communication perspective has not been widely seen as the subject of communiqué research. The research methodology used qualitative descriptive approach with semiotic analysis method. This approach is chosen because it is able to reveal various information by way of description in the form of verbal and nonverbal messages of a text in a special context that melatarinya. Data were collected through observation techniques, documentary studios and libraries as well as interviews of expert informants. The data were then analyzed using semiotics method developed by Roland Barthes consisting of two marking levels. The conclusion of the research results indicate that each candidate builds political positioning to form the image and the good impression in the mind of the audience. The comparison of the political positioning of the two candidate pairs is that Ahok-Djarot is a candidate for the regional head that is firm and straightforward, experienced, and secular with the nature of top-down policy making. While Anis-Sandi is a decent candidate for regional head and nurturing, pro people, and tend to be religious with the nature of decision making bottop-up.

scholarly journals English Communication Strategies in Tourism

2018 ◽  
pp. 122
Author(s):  
Angela Bayu Pertama Sari
Keyword(s):  
Content Analysis ◽  
Communication Strategies ◽  
Tourism Industry ◽  
Analysis Method ◽  
Negative Image ◽  
Positive Image ◽  
Content Analysis Method ◽  
The Future ◽  
The Subject

The advance development in tourism industry is established through interrelated systems. One of which is the online booking platform. Not only for booking, but the online website also becomes the platform for giving reviews that portrays guests’ compliments or even complaints. Those compliments are powerful to give the guests positive image about the accommodation; however, the complaints will do in the contrary way. It may lead the accommodation into negative image. Accordingly, it is necessary for the accommodation providers to handle the complaints by giving the responses or reply of the guests’ reviews. That action will become the effort to turn the guests’ disappointment into satisfaction. In order to achieve it, several English communication strategies in handling complaints were executed. This research takes the responses of 8 accommodation providers towards the guests’ review as the subject of the research. It is conducted by using content analysis method. The results yields 4 strategies that exists in the responses, namely: attentiveness that correlates with the hospitality in communication appears 100% of the total responses; explanation that presents the clarification and elaboration appears in 79% of the total responses; effort, that is the presentation of the promising action in the future, exists in 46% of the total responses and the least is apology, that is the action of saying sorry, exists in 25% of the total responses.  

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