scholarly journals Effect of brand image of Bata branded products on customer loyalty in ringroad city walk Medan

2021 ◽  
Vol 10 (1) ◽  
pp. 46
Author(s):  
Chainar Elly Ria
Keyword(s):  
Linear Regression ◽  
Customer Loyalty ◽  
Brand Image ◽  
Coefficient Of Determination ◽  
Consumer Loyalty ◽  
Simple Linear Regression ◽  
Excellent Service ◽  
Regression Test ◽  
Independent Variable ◽  
Brand Product

Abstract: The formulation of the problem in this study is whether the brand image has influenced consumer loyalty of Bata brand products at the Medan City Walk Ringroad Bata outlets. The purpose of this study was to determine the effect of Bata brand image on consumer loyalty at outlets Bata Ringroad City Walk Medan. This research was conducted in the scope of the Bata brand Ringroad City Walk Medan outlets, with the object of research being limited only to the brand image variable as the independent variable and consumer loyalty as the dependent variable. The population in this study were 240 people and then a sample of 23 people was taken. This research was conducted using SPSS version 21.0 software and also using a simple linear regression test that got the result Y = 6.016 + 0.803X. From this equation it can be interpreted that the variable brand image has a significant effect on consumer loyalty of the Bata brand product at the Bata Ringroad City Walk Medan outlet. For the influence of the variable brand image on consumer loyalty is 0.000 <0.05 and thit 11.977> ttab 1.721, meaning that there is an effect of brand image on consumer loyalty. And based on the coefficient of determination, it can be explained from the results, which is 86.6% and the remaining 13.4% is explained by other variables. It is recommended that the Bata Ringroad City Walk Medan to maintain its existing brand image. By improving product quality and prioritizing excellent service

Maintaining Customer Loyalty by Intensifying Service Quality and Customer Satisfaction in Commuter Line Jabodetabek

2019 ◽  
Vol 10 (9) ◽  
pp. 902-909
Author(s):  
Umbas Krisnanto ◽  
◽  
Conny Marpaung ◽  
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Hypothesis Testing ◽  
Customer Loyalty ◽  
T Test ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Significance Level

This study aims to determine and analyze the influence of Service Quality and Customer Satisfaction on Customer Loyalty in Jabodetabek Commuter Line. The sample of this study was 50 people. Methods of collecting data by distributing questionnaires. Data analysis using the analysis used is simple linear regression, t test and coefficient of determination. The results showed 1) Service Quality has a positive and significant effect on Customer Loyalty in Jabodetabek Commuter Line, with a significance level of 0.048; and supported by the results of hypothesis testing with a t-count value of 4.433 > t-table value of 1.95, with a significance of 0.048 or < 0.05; 2) Customer Satisfaction positive and significant effect on Customer Loyalty in Jabodetabek Commuter Line, with a level significance of 0,000; and supported by the results of hypothesis testing with a t-count value of 4,969 > t-table value of 1.95, with a significance of 0,000 or < 0.05, 3) Service quality and Customer Satisfaction have a positive and significant effect on Customer Loyalty in Jabodetabek Commuter Line, with a significance level of 0,000. This means that the hypothesis H0 is rejected and Ha is accepted so that it can be concluded that service quality and customer satisfaction together have a positive and significant effect on customer loyalty in Jabodetabek Commuter Line.

scholarly journals Analysis of Consumer Purchasing Decisions through Product Quality and Promotion on Pam Pam Fried Chicken Products in the District of Pamulang, South Tangerang City

2020 ◽  
Vol 10 (1) ◽  
pp. 91
Author(s):  
Udin Ahidin
Keyword(s):  
Linear Regression ◽  
Product Quality ◽  
Regression Coefficient ◽  
Hypothesis Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Linear Regression Coefficient ◽  
Regression Test

This study is to determine the effect of product quality partially on consumer purchasing decisions on Pam Pam Fried Chicken in Pamulang Subdistrict Area, to determine the effect of partial promotion on consumer purchasing decisions on Pam Pam Fried Chicken in Pamulang Subdistrict Area, to determine the effect of product quality and promotion together with consumer purchasing decisions on Pam Pam Fried Chicken in the Pamulang District Area, and to find out the company's efforts to improve consumer purchasing decisions on Pam Pam Fried Chicken in the Pamulang District Region .Quantitative associative research methods with a verification approach. The population in this study Pam-Pam Fried Chicken consumers amounted to 7,108 consumers in the District of Pamulang, while the sample taken was 100 respondents using the slovin formula, then a proportional random sampling was done because the research object contained 4 (four) branches. Collecting observational data, questionnaires and literature studies. The data analysis method uses validity test, reliability test, classic assumption test, simple linear regression test, multiple linear regression test, correlation coefficient test (product moment), determination coefficient test, hypothesis test (t-test and f-test) . The results showed that there was a positive and significant effect between product quality partially on purchasing decisions. It can be seen from the simple linear regression coefficient of 0.65. The coefficient of determination is 0.6%, t count 2.719> t table 1.984. There is a positive and significant influence between promotion partially on purchasing decisions. It can be seen from the simple linear regression coefficient of 0.32. The coefficient value of determination is 0.2, t count 2.112> t table 1.984.

scholarly journals PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN (Studi Empiris Pada Konsumen Wardah di Gerai Pusat Grosir Cililitan)

2020 ◽  
Vol 10 (2) ◽  
pp. 195-207
Author(s):  
Tri Wijayani ◽  
Bono Prambudi
Keyword(s):  
Linear Regression ◽  
Product Quality ◽  
Customer Loyalty ◽  
Brand Image ◽  
Test Validity ◽  
T Test ◽  
Simultaneous Effect ◽  
Regression Test ◽  
Casual Relation ◽  
Test Correlation

The purpose of this research is to find out the influence of product,brand image partial and simultaneous to the customer loyalty of product cosmetik Wardah. The data collected using the Rao pubra formula invloing 100 respondents which is Wardah cosmetik customers. Metodology this research is casual relation with test validity, reability tets, classic assumption test, correlation test, multipe linear regression test, t-test, F-test, and determinants. Base on result of reseach partial know that product quality (X1) influence on custemers loyality Wardah cosmetik, brand image (X2) not influence on custemer loyalty Wardah cosmetik. The qualty of product of the simultaneous effect on custumer loylity. The better the Product Quality, the Customer Loyalty will increase and the worse the Product Quality, the Customer Loyalty will decrease. The better the Brand Image the Customer Loyalty is increasing and the worse the Brand Image the customer loyalty will decrease.

ANTASEDEN OF INTEREST IN BUYING ANDROID IN STUDENTS

2021 ◽  
Vol 1 (2) ◽  
pp. 1-8
Author(s):  
Muhammad Arif
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Data Processing ◽  
Multiple Linear Regression ◽  
Brand Image ◽  
Coefficient Of Determination ◽  
Analysis Technique ◽  
Regression Test ◽  
North Sumatra

The purpose of this study was to determine and analyze the effect of price and brand image on interest in buying Iphone 12 in students of the Faculty of Economics and Business, University of Muhammadiyah North Sumatra. The approach used in this study is an associative approach. The population in this study were 4,175 students from the Faculty of Economics and Business, Muhammadiyah University of North Sumatra, while the sample in this study used the slovin formula as many as 98 people. Data collection techniques in this study used interview techniques, documentation studies, observation, and questionnaires. The data analysis technique in this study uses Multiple Linear Regression Test, Hypothesis Testing (T Test and F Test), and Coefficient of Determination. Data processing in this study used the IBM SPSS Statistic 23 software program.

scholarly journals Pengaruh Fasilitas Kerja Terhadap Kepuasan Karyawan Di Imelda Hotel-Waterpark-Convention Padang

2020 ◽  
Vol 11 (02) ◽  
pp. 117
Author(s):  
Nova Shabrina ◽  
Ira Meirina Chair
Keyword(s):  
Linear Regression ◽  
Employee Satisfaction ◽  
Coefficient Of Determination ◽  
Sampling Techniques ◽  
Simple Linear Regression ◽  
Validity And Reliability ◽  
Descriptive Research ◽  
Regression Test ◽  
Quantitative Descriptive ◽  
Program Version

The This study aims to determine the Effect of Working Facilities on Employee satisfaction at Imelda Hotel-Waterpark-Convention Padang. This type of research is classified into quantitative descriptive research with causative associative methods.1The population in this study were all employees who worked at Imelda Hotel-Waterpark-Convention Padang as many as 72 people using saturated sampling techniques. Data collection techniques usingma questionnaire with a Likert scale that has been tested for validity and reliability. Data were analyzed through description analysis and simple linear regression test and coefficient of determination with the help of SPSS Computer Program version 16.00. The results of the study show that: Work Facilities in the category of Good have a percentage of 51.39% and Satisfaction of employees with the category of Good has a percentage of 86.11%. Furthermore, the R Square value is 0.094 with the level of sig. 0.009 <0.05, the Work Facility variabledcan explain the variable Employee Satisfaction of 9.4% and 90.6% influenced by other factors.

scholarly journals Pengaruh pemanfaatan internet terhadap minat kunjung pemustaka ke Unit Pelaksana Teknis (UPT) Perpustakaan Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi

2020 ◽  
pp. 18-40
Author(s):  
Elva Jelita ◽  
Raudhoh Raudhoh ◽  
Masyrisal Miliani
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Internet Use ◽  
Hypothesis Test ◽  
The State ◽  
Coefficient Of Determination ◽  
The Internet ◽  
Simple Linear Regression ◽  
Percentage Score ◽  
Regression Test

ABSTRACT Introduction. The purpose of this study was to determine whether there is an effect of internet use on student interest in visiting the UPT Library of the State Islamic University of Sulthan Thaha Saifuddin Jambi.. Data Collection Method. This research is a descriptive quantitative research with data collection techniques, namely observation, questionnaires and documentation. The population in this study were students who were active in the library of the State Islamic University of Sulthan Thaha Saifuddin Jambi. While the sample used the Slovin formula with accidental technique with a large sample of 99 people. Analysis Data.The data analysis technique is descriptive analysis, simple linear regression test, hypothesis testing and determination test. Results and Discussions. Based on the analysis of the percentage score on the internet utilization variable, it was obtained a score percentage of 81.46% in the 81.25% - 100% interval, which means that the use of the internet is included in the very good category. While the interest in visiting was obtained by a percentage score of 79.1% in the interval 62.50% - 81.24% which means that the interest in visiting is in the good category. Based on the simple linear regression test, there is an influence between internet use and visiting interest, the equation Y = 14.402 + 0.527 X is obtained, if every 1% increase in internet utilization rate (X) then visiting interest (Y) will increase by 0.527. Based on the hypothesis test, it is obtained that t count is 5.405 and a significant value of 0.00 then Ho is rejected and Ha is accepted. In the coefficient of determination, it is known that the R square value of 0.231 means that the effect of internet use (X) on visiting interest (Y) is 23.1% while 76.9% of visiting interest is influenced by other variables not studied. Conclusions. Based on the research that has been done, there is a strong relationship between internet use and visiting interest. . By using the internet, it makes communication easy for users, provides learning support in helping meet the information needs needed and utilizing the internet can help libraries in improving their services.

Pengaruh E-Commerce terhadap Perilaku Konsumen dalam Perspektif Ekonomi Syariah

2020 ◽  
Vol 3 (2) ◽  
pp. 180-192
Author(s):  
Afdila Afdila ◽  
Ferdinan Ferdinan
Keyword(s):  
Consumer Behavior ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Simple Linear Regression ◽  
Economic Perspective ◽  
Economics Students ◽  
Regression Test ◽  
Islamic Economic

This study aimed at exploring whether e-commerce has an effect on consumer behavior in the perspective of Islamic economics in Islamic Economics students STAI Auliaurrasyidin Tembilahan. This research was motivated by the development of e-commerce as an online shopping application that has an impact on student consumer behavior. This study used a quantitative method with a simple linear regression analysis. The sample in this study was 146 respondents. In the simple linear regression test, the equation Y = 16.444 + 0.787 was obtained. Then from the t-test results obtained tcount (9.927) <ttable (1.976), so e-commerce has a significant effect on consumer behavior in the Islamic economic perspective. Based on the calculation of the coefficient of determination, the value is 0.406 or 40.6%. This data stated that the effect of e-commerce on consumer behavior in the Islamic economic perspective was 40.6%, while the remaining 59.4% was explained by other factors that were not observed in this study.

scholarly journals Pengaruh Terpaan Akun Instagram @bekasifood Terhadap Preferensi dalam Memilih Kuliner di Bekasi

2021 ◽  
Vol 3 (2) ◽  
pp. 140-149
Author(s):  
Muhamad Andi Wiryawan ◽  
Widyo Nugroho
Keyword(s):  
Linear Regression ◽  
Research Method ◽  
Quantitative Method ◽  
T Test ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Uses And Gratification ◽  
Regression Test ◽  
Exposure Variable

Instagram account @bekasifood is an account that often shares various culinary informations. This information can be used as a basis and reference for the tendency of the community or followers of the account in choosing the type of culinary. This study aims to determine the effect of exposure to the Instagram account @bekasifood on preferences in choosing culinary in Bekasi. The research method used is a quantitative method with the main theory of Uses and Gratification. Determination of the sample size in this study uses the Taro Yamane formula. Based on the result of hypothesis testing, namely the T test and F test, the result shows that preference in choosing culinary in Bekasi can be influenced by exposure to the Instagram account @bekasifood. Aimed at the simple linear regression test and t test that motives affect preference in choosing culinary in Bekasi. The hypothesis which states that “there is a significant effect of exposure to the @bekasifood Instagram account on preferences in choosing culinary in Bekasi for followers is accepted. In this study, it can be seen that the value of the coefficient of determination R Square is 0.733. These result explains the ability of the account exposure variable (X) to influence the preference variable in choosing culinary (Y) followers of the @bekasifood Instagram account, which is 73.3%, while the rest is explained by other factors not found in this study.

scholarly journals Pengaruh Kualitas Pelayanan Receptionist Terhadap Loyalitas Pelanggan Di Hotel Ibis Padang

2018 ◽  
Vol 10 (1) ◽  
pp. 18
Author(s):  
Hani Harvisda
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Customer Loyalty ◽  
Likert Scale ◽  
Simple Linear Regression ◽  
Regression Test

Abstract.This research was used to see the effect of the quality of receptionist services on customer loyalty at the Ibis Hotel Padang. This type of research is descriptive quantitative with causal associative methods. The results of this study obtained data from a sample of 99 respondents who were guests at the Ibis Hotel Padang through a questionnaire using a Likert scale, then obtained the results of a simple linear regression test obtained F of 15,061 with sig. 0.000 <0.05, the receptionist service quality variable has an influence on customer loyalty variables by 13.4% and 86.6% influenced by other factors. Then obtained coefficient value of 0.369, meaning that each increase of 1 unit of service quality of receptionist will increase 37 units of customer loyalty to guests at Ibis Hotel Padang. Keywords: Service Quality, Customer Loyalty

scholarly journals Pengaruh Reward terhadap Kepuasan Kerja Karyawan PDAM Magetan

2018 ◽  
Vol 6 (1) ◽  
pp. 95
Author(s):  
Lailatul Muqoyyaroh .
Keyword(s):  
Job Satisfaction ◽  
Linear Regression ◽  
Random Sampling ◽  
Hypothesis Test ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Employee Job Satisfaction ◽  
Regression Test

<em>This research has purpose to know giving reward at PDAM Magetan, to know employee job satisfaction at PDAM Magetan, and to know influence of reward to employee job satisfaction at PDAM Magetan. Sampling technique in this research using simple random sampling technique taken 66 employees at PDAM Magetan. Data were taken by questionnaire, observation and documentation. The analysis was processed by SPSS version 16.0 using simple linear regression with test test and test hypothesis test. The results showed that the result of Simple Linear Regression Test is Y = 13.054 + 0.496, it means that if the variable of customer satisfaction is constant or constant, then the amount of job satisfaction of employee is 13,054. The result of Coefficient of Determination (R ^ 2) is known 0,879 indicates that 87% variable of employee job satisfaction influenced by reward, while the rest 13% influenced by other variable. Furthermore, the result of t test obtained t_hitung value is 21,549 while t_tabel equal to 1,668. This means that the value of t _count &gt; t_tabel (21,549 &gt; 1,668) so it can be concluded that Ho is rejected and Ha accepted, it means there is influence between Reward on Job Satisfaction Employees At PDAM Magetan.</em>

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