Pengaruh Citra Merek dan Periklanan terhadap Keputusan Pembelian Polis Asuransi

2021 ◽  
Vol 2 (1) ◽  
pp. 53-62
Author(s):  
Dea Putri Amanda ◽  
Nuri Aslami
Keyword(s):  
Brand Image ◽  
Negative Impact ◽  
Positive Influence ◽  
Purchasing Decisions ◽  
Insurance Policy

The purpose of this study was to determine the effect of brand image or brand image and advertising on insurance policy purchasing decisions made by insurance consumers. The results of the study state that the first is the influence of brand image or brand image factors on the purchase choice of insurance policy customers. second, that there is no effect of advertising on the choice to purchase an insurance policy. third, that there is a positive influence between brand image and the negative impact of advertising on insurance policy purchasing decisions.

scholarly journals Pengaruh Brand Image dan Harga Terhadap Keputusan Pembelian Mobil Toyota Avanza pada PT. Hasjrat Abadi Tendean Manado

2019 ◽  
Vol 9 (1) ◽  
pp. 90
Author(s):  
Dais Iis Tirtaatmaja ◽  
Johny R. E. Tampi ◽  
Aneke Y. Punuindoong
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Purchasing Decisions ◽  
Positive Effect

This research aims to determine the influence of Brand Image and Price on consumers purchasing decisions in PT. Hasjrat Abadi Tendean Manado. The population that used is all of the consumers’ of PT. Hasjrat Abadi Tendean Manado where the population size is unknown. The sample which is taken in this research is 96 respondents who had used Toyota Avanza and used the simple random sampling technique. The sample based on respondent level techniques and the data collection method with using questionnaire. The statistical analysis that used in this research in linear regression analysis with using SPSS 25 for windows. The result of this research demonstrate that the Brand Image and Price have a positive influence and have significant influence on purchasing decisions. The amounts of Brand Image and Price influence on purchasing decisions are 59,5% and 40,5% which are influenced by other variables. Based on the results of multiple linear regression analysis that the brand image and price variables have a significant and positive effect on purchasing decisions.

scholarly journals Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Smartphone Iphone di Banjarmasin

2020 ◽  
Vol 1 (2) ◽  
pp. 80-91
Author(s):  
Norbaiti Norbaiti ◽  
Winda Setia Rahmi
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Dominant Factor ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Positive Effect

This study aims to determine the effect of product quality and brand image on purchasing decisions of iphone smartphones in Banjarmasin both simultaneously and partially. The population of this research is the people in Banjarmasin, while the samples taken are 100 respondents using purposive sampling technique. This study uses a quantitative approach. The research instrument was tested for validity and reliability by looking at corrected items total correlation and Cronbach's alpha and all were declared valid and reliable. Data analysis techniques used in this study used the classic assumption test, multiple linear regression analysis, and hypothesis testing (F test and t test). The results of this study indicate simultaneously that product quality and brand image have a positive effect on purchasing decisions for iPhone smartphones and the most dominant factor influencing purchase decisions is on the brand image. Partially for product quality has a positive effect on purchasing decisions with a t value greater than t table that is 4.674> 1.964 with a significance value of 0.000. As for the brand image, it also has a positive influence on purchasing decisions with a t value greater than t table, namely 20.554> 1.964 with a significance value of 0.000.

scholarly journals Pengaruh Lingkungan Sosial, Kepercayaan Merek, dan Citra Merek Terhadap Keputusan Pembelian (Studi Kasus pada pengguna iPhone di Kota Bogor)

2018 ◽  
Vol 6 (1) ◽  
pp. 009-016
Author(s):  
Adil Fadillah ◽  
Novia Tifani
Keyword(s):  
Social Environment ◽  
Brand Image ◽  
Positive Influence ◽  
Purchase Decisions ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Environment Variables ◽  
The Social ◽  
The City

The purpose of this study were (1) to determine the influence of social environment on purchasing decisions of iPhone, (2) to determine the effect confidence brand on purchase decisions of iPhone users,(3) to determine the effect of brand image to purchasing decisions of iPhone (4) to determine the influence of social environment, brand trust and brand image altogether on purchasing decisions of iPhone. The respondents in this research were 100 respondents, taken from the iPhone smartphone users in the city of Bogor and the campus STIE Kesatuan. The data were then processed using SPSS, 2016.       From the analysis conducted, following results were obtained; (1) The social environment has a positive influence on purchase decisions resulted in a coefficient of 0.056 and a significance value of 0.247. (2) Trust brand has a positive influence on purchase decisions resulted in a coefficient of 0.257 and a significance value of 0.004. (3) The influence of brand image has a positive influence on purchase decisions resulted in a coefficient of 0.251 and a significance value of 0.002. (4) Social Environment, Brand Trust and Brand altogether have positive influence and significance on purchasing decisions of iPhone smartphones with significant value 0,000. Detreminasinya coefficient value of 0.369 indicates that 36.9% Social Environment variables, Brand Trust and Brand Purchase Decisions influencing variables, whereas for 63.1% explained by other variables not examined in this study

scholarly journals PRODUCT QUALITY AND BRAND IMAGE TOWARDS CUSTOMERS' SATISFACTION THROUGH PURCHASE DECISION OF WARDAH COSMETIC PRODUCTS IN SURABAYA

2021 ◽  
Vol 2 (1) ◽  
pp. 56-70
Author(s):  
Ernesto Jose Tjahjono ◽  
Lena Ellitan ◽  
Yuliasti Ika Handayani
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Brand Image ◽  
Positive Influence ◽  
Primary Data ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Good Product ◽  
Image Variables ◽  
Good Product Quality

This study aims to determine and examine the effect of product quality on purchasingdecisions, the influence of brand image on purchasing decisions, the influence ofpurchasing decisions on customer satisfaction, the effect of product quality oncustomer satisfaction through purchasing decisions, and the influence of brand imageon customer satisfaction through purchasing decisions. This research is in the form ofquantitative research, where the data obtained is primary data obtained throughdistributing questionnaires to 120 respondents who have made purchases of Wardahcosmetic products. The data obtained were then processed using the Smart PLSsoftware. The results showed that there was a positive and significant relationshipbetween product quality and brand image variables on purchasing decisions, whichmeans that good product quality and good brand image will create purchasingdecisions for consumers. Purchase decisions have a positive influence on customersatisfaction. Product quality has a positive and significant effect on customersatisfaction. Brand Image does not significantly influence customer satisfaction.Product quality and brand image have a positive and significant effect on customersatisfaction through purchasing decisions. This shows that consumers will be satisfiedwith a product when consumers are satisfied with the purchasing decisions made onthe product.

scholarly journals Peran Atribut Produk dalam Keputusan Pembelian Terkait Strategi Pemasaran Soyjoy di Area Bogor

2017 ◽  
Vol 11 (2) ◽  
pp. 123-128
Author(s):  
Rheinnadia ◽  
Abdul Kohar Irwanto ◽  
Mukhamad Najib
Keyword(s):  
Structural Equation ◽  
Brand Image ◽  
Positive Influence ◽  
Equation Modeling ◽  
Small Companies ◽  
Purchasing Decisions ◽  
Daily Consumption ◽  
Wide Range ◽  
Significant Positive Influence ◽  
Dominant Influence

Food business competition in Indonesia is very diverse, because this promising industry is populated only by several large and small companies. Among the wide range of products produced by the company, there are not many food products making health as daily consumption product. Soyjoy is the first healthy product bar in Indonesia. Soyjoy sales in the Bogor area actually showed growth each year. These conditions encourage PT Amerta Indah Otsuka as Soyjoy producer to innovate and develop products with different attributes of the product in order to attract consumers to make purchases. This research is aimed to describe the Soyjoy consumer characteristics and sales trends in the area of Bogor, the effect of quality, brand image, pricing, and packaging (jointly or partial) on Soyjoy consumer buying interest and which attributes is the most dominant influence on buying interest Soyjoy in Bogor area analyzed by Structural Equation Modeling (SEM). The study showed that the quality, brand image and price positive and significant impact on consumer buying interest, and consumer buying interest and a significant positive influence on purchasing decisions. This research may provide an answer to the problem that quality is the consumer top priority in determining the choice between healthy snacks in the market. To improve purchasing decisions, companies need to increase buying interest in advance through product quality, brand image and price.

scholarly journals Pengaruh Brand Image Rokok Dunhill Terhadap Keputusan Pembelian Di Kota Pontianak

2016 ◽  
Vol 11 (2) ◽  
pp. 621
Author(s):  
Edy Suryadi ◽  
Halimah A
Keyword(s):  
Linear Regression ◽  
Regression Coefficient ◽  
Brand Image ◽  
Sampling Technique ◽  
Positive Influence ◽  
Purchase Decisions ◽  
Linear Regression Equation ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Significant Regression

ssues raised in this study is about the effects of smoking Dunhill Brand Image Buying Decision Against In Pontianak. Forms of this study is deskriptif.Populasi in this study were all people who consume cigarettes Dunhill in Pontianak. The sample used in this study were 100 respondents by using a sampling technique in which the unknown population. Hasilregresi simple linear significant value of 0.197 is greater than 0.05 so it can be concluded that no significant regression coefficient and simple linear regression equation Y = 3.355 + 0,138X. The coefficient is positive that there is a positive influence between the brand image of Dunhill cigarettes with purchasing decisions in Pontianak. From the results of testing the feasibility of a model (Test F)  the result is a simple linear regression model can not be used to predict the purchasingdecisions in Pontianak influenced by brand image of Dunhill cigarettes, as evidenced by the calculated F value is greater than the significant level of confidence 0.05, then the model simple linear regression can not be used to predict pembelian.Sedangkan decision to test the correlation (r) has the effect of very low, with the correlation of 0.130 and for the test of determination (R2) has the effect of 17%. Purchase decisions in Pontianak influenced by brand image of Dunhill cigarettes, while the rest influenced by other variables.

scholarly journals ANALISIS KEPUTUSAN PEMBELIAN IPHONE APPLE YANG DILAKUKAN OLEH ORANG YANG TINGGAL DI JABODETABEK

2021 ◽  
Vol 8 (2) ◽  
Author(s):  
Syarifah Zalicha
Keyword(s):  
Brand Loyalty ◽  
Quantitative Methods ◽  
Sampling Method ◽  
Brand Image ◽  
Rapid Development ◽  
Perceived Value ◽  
Positive Influence ◽  
Purchasing Decisions ◽  
Convenience Sampling ◽  
A Company

This research is motivated by the rapid development of smartphones, where smartphones are one of the main needs of human activity. Apple is a company that competes vigorously with one of its products, the iPhone. This study aims to determine whether the Brand Image, Brand Loyalty and Perceived Value factors can determine iPhone purchasing decisions by consumers who live in Jabodetabek. The sampling method that this study will use is the quantitative methods in the form of surveys questionnaires for data collection using Convenience Sampling. The number of samples used in this study was 372 people in Jabodetabek who used the Apple iPhone to represent the entire population. The results of this study indicate that Brand Image does not have a significant and positive influence on purchasing decisions made by consumers in Jabodetabek. While other variables, namely Brand Loyalty and Perceived Value, have a significant and positive influence on purchasing decisions made by consumers in Jabodetabek.

scholarly journals Pengaruh Brand Image terhadap Keputusan Pembelian Konsumen

2021 ◽  
Vol 4 (2) ◽  
pp. 308-327
Author(s):  
Aditya Julita Sari ◽  
IBN Udayana ◽  
Agus Dwi Cahya
Keyword(s):  
Quantitative Research ◽  
Brand Image ◽  
Positive Influence ◽  
Green Marketing ◽  
Purchasing Decisions ◽  
Decision Variables ◽  
Processed Products ◽  
Relationship Of ◽  
Brand Ambassadors ◽  
The Relationship

This study aims to determine the effect of "The Influence of Brand Image on Purchase Decisions Supported by Green Marketing and Brand Ambassador Variables on Moringa processed products and the Effect of Green Marketing and brand ambassadors on Brand Image". The type of research used is quantitative research and is included in explanatory research which in this study aims to explain the relationship of a variable with other variables to test hypotheses. Researchers also use questionnaires to obtain the data needed in the study. To obtain data, researchers used questionnaires which were distributed to consumers who know and become consumers of Moringa. The results in this study indicate that the brand image variable has a significant or positive influence on consumer purchasing decisions. The green marketing variable does not have a positive influence on consumer purchasing decisions. The brand ambassador variable has a significant influence on the consumer purchasing decision variables. The green marketing variable has a positive influence on the brand image variable. The brand ambassador variable has a positive influence on the brand image variable. Keywords: Brand Image, Green Marketing, Brand Ambassador, Purchase Decision, Significant

ANALISIS PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN CETAKAN CONTINUOUS FORM MELALUI KEPERCAYAAN MEREK (Studi pada Percetakan Jadi Jaya Group, Semarang)

2016 ◽  
Vol 13 (1) ◽  
pp. 67
Author(s):  
Tamara Citra ◽  
Suryono Budi Santoso
Keyword(s):  
Maximum Likelihood ◽  
Product Quality ◽  
Brand Image ◽  
Positive Influence ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Continuous Form ◽  
Method Analysis ◽  
Mediator Variable

This study aimed to analyze the effect of product quality and brand image on purchasingdecisions continuous form printing with using brand trust as mediator variable study onconsumers Jadi Jaya Group, Semarang. The quality of continuous form products is to beconsidered consumers in making a purchase at Jadi Jaya Group. The strategy used byJadi Jaya Group to maintain brand image is new innovations with printed paper-basedSecurity Printing design that makes the company different from competitors and increasebrand trust.This study used non-probability sampling is used for judgmental sampling.Data were collected from 197 respondents selected using criteria that should have madea purchase of continuous form at least twice. The method analysis used in this researchwas Maximum Likelihood test using the program of AMOS version 21.0.The results showthat the product quality and brand image has positive influence on brand trust. But,brand trust did not positive influence on purchasing decisions. Then, product quality andbrand image has positive influence on purchasing decisions continuous form at Jadi JayaGroup, Semarang.Keywords: Product Quality, Brand Image, Brand Trust, Purchasing Decisions.

scholarly journals BRAND HERITAGE, CORPORATE REPUTATION AND BRAND IMAGE ON BUYING INTENTION

2020 ◽  
Vol 1 (1) ◽  
pp. 10-14
Author(s):  
Guntur Pradipto Aji Raharjo
Keyword(s):  
Corporate Reputation ◽  
Purchase Intention ◽  
Brand Image ◽  
Positive Influence ◽  
Purchase Intentions ◽  
Research Model ◽  
Purchasing Decisions ◽  
Several Variables ◽  
Brand Heritage

This study aims to prove empirically how these three factors can influence purchasing decisions. This research model involves several variables of brand heritage, corporate reputation, purchase intention and brand image as additional variables. This research proves that brand heritage is still an important driver of customer purchase intentions or intentions. Similar results also occur in corporate reputation that supports this view that corporate reputation has a positive influence on buying intentions for Datsun products, and brand image that also influences consumers to buy Datsun products.

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