scholarly journals Digital Marketing and Creative Economy Theory in Economic Development during the Pandemic

Author(s):  
Hsu Yu Shin ◽  
May Shun Mynt

Changes in the world require a company to make innovations that are necessary in order to survive the onslaught of other companies' innovations, especially similar companies. a new economic concept that focuses on information and creativity that relies on creative ideas and knowledge from human resources for the main production factors. Creative economynowadays it is increasingly being carried out by the people, especially the younger generation in country because they feel this is a profession that is suitable to be done. Information technology is also needed in the distribution, promotion and sales transaction processes so that the process runs more effectively and efficiently. The potential for the development of this industry is due to several factors, namely the development of information technology as the main factor develops rapidly, access to information centers via the internet is much easier, the social innovation process runs smoothly, each region has a unique local cultural potential and the openness of society to modern culture, there are sources of knowledge such as many campuses that are a source of quality human resources, have high creativity and innovation.

2021 ◽  
Vol 6 ◽  
Author(s):  
Michael Kohlgrüber ◽  
Karina Maldonado-Mariscal ◽  
Antonius Schröder

New digital solutions are often lacking integration and acceptance by potential users. Therefore, only a small amount of innovative software solutions is really in use. The article describes a co-creation process by integrating end-users and relevant stakeholders right in the beginning in a social innovation process. Within this process, technology is seen as an enabler of innovation getting its relevance from new social practices of the people using it (e.g. working practices). Against the background of EU funded projects conducted by the authors (GT-VET, GREEN STAR, COCOP, and ROBOHARSH) the relevance of mutual learning processes of engineers / researchers / trainers on the one side and end-users / beneficiaries / learners on the other side will become evident. Moreover, new (digital and analogue) skills of employees have been identified as key for a successful digital transformation. Thereby, this article shows a twofold perspective on social innovation in education: new skills demands for employees and mutual learning processes of developers and users/stakeholders. To obtain needed skills, traditional innovation practices have to be changed by setting up a social innovation process. Such a process design has to include stakeholder and user involvement beyond pure feedback on a new technology. Co-creation means that experience, knowledge and ideas of users will be considered to ensure high usability and impact of the new technology framed by organisational and people related measures. In this respect, the innovation process and the innovation itself is much more than technological functionality–it is a contribution to new social practices and performances of the people that innovate and use the technology.


2019 ◽  
pp. 379-399 ◽  
Author(s):  
Douglas Paulesky Juliani ◽  
Ania Silva ◽  
Jorge Cunha ◽  
Paul Benneworth

There is an increasing recognition that dealing with sustainable development need to address the social structures that encourage unsustainable economic and environmental practices. Universities represent important sources of knowledge for addressing sustainable development, but there has been relatively limited consideration of their contributions to these social elements. Drawing on recent interest in social innovation as to conceptualise social change and community development, this paper aims to understand universities' involvement in the process of social innovation, for the particular case of a Brazilian higher education institution. By exploring how universities can contribute to the different stages of the social innovation process, it highlights the capacities that universities have to address the social sustainable development challenge. The paper identifies five characteristics of universities contributions to social innovation and sets out an agenda for future research necessary to understand universities' wider contributions to sustainable development.


Author(s):  
Jefry Romdonny

This study aims to determine the benefits of e-commerce for creative economic actors, especially to market their products. The research method uses is qualitative with an analytical and explorative descriptive approach. From the research conducted, the results shows that the use of e-commerce has a positive impact on both producers and consumers. While the benefits for producers are that promotional costs can be reduced so that the selling price can be more competitive. However, the limited ability of human resources to utilize information technology and capital is a major obstacle for micro-entrepreneurs. The role of the regional government, especially the related institutions, is expected to be able to provide guidance and solutions for the development of the creative economy in the region.


Author(s):  
Douglas Paulesky Juliani ◽  
Ania Silva ◽  
Jorge Cunha ◽  
Paul Benneworth

There is an increasing recognition that dealing with sustainable development need to address the social structures that encourage unsustainable economic and environmental practices. Universities represent important sources of knowledge for addressing sustainable development, but there has been relatively limited consideration of their contributions to these social elements. Drawing on recent interest in social innovation as to conceptualise social change and community development, this paper aims to understand universities' involvement in the process of social innovation, for the particular case of a Brazilian higher education institution. By exploring how universities can contribute to the different stages of the social innovation process, it highlights the capacities that universities have to address the social sustainable development challenge. The paper identifies five characteristics of universities contributions to social innovation and sets out an agenda for future research necessary to understand universities' wider contributions to sustainable development.


Author(s):  
Khairil Anwar ◽  
Farhani F ◽  
Andri Saifannur ◽  
Aswati A

Micro, Small and Medium Enterprises (MSMEs) in Indonesia are one of the priorities in national economic development. MSMEs provide the largest contribution to the trade sector as much as 46.17% with a workforce distribution of 31.81% which is one of the economic drivers of the people and supporters of the Indonesian economy. In business, decision making must be rational and based on available information. This shows that the importance of the level of knowledge related to information as well as qualified human resources to make good decisions. This research design is descriptive and quantitative. This research was conducted at Micro, Small and Medium Enterprises which are active in Lhokseumawe City. Statistical analysis shows that financial literacy, human resource competence and information technology have a significant effect on the financial management of Micro, Small and Medium Enterprises in Lhokseumawe City. The results of this study provide useful information and valuable insights for MSMEs and can find out the magnitude of the role of financial literacy, human resource competence, technology and financial management in maintaining or developing a business, so as to increase innovation and be proactive in managing MSMEs so that they are able to face competition.


2018 ◽  
Vol 26 (2) ◽  
pp. 131-143
Author(s):  
Marlinawati Marlinawati ◽  
Dewi Kusuma Wardani

The purpose of this research is to know the influence between the Quality of Human Resources, Utilization of Information Technology and Internal Control System Against Timeliness of Village Government Financial Reporting at Gunungkidul Regency. This research is causative research. The population is the village government in Gunungkidul Regency, especially in Gedangsari subdistrict. Criteria of respondents in the study were to village and village apparatus. We use questionnaire to collect data. We use multiple regression with SPSS program version 16.0 to analyze data. We find that quality of human resources and internal control system have a positive influence on the timeliness of village government financial reporting. On the other hand, utilization of information technology does not influence the timeliness of village government financial reporting. These imply that the quality of human resources and internal control system can speed up the preparation of village government financial reporting.


Author(s):  
Aria Dimas Harapan

ABSTRACTThe essence of this study describes the theoretical study of the phenomenon transfortation services online. Advances in technology have changed the habits of the people to use online transfortation In fact despite legal protection in the service based services transfortation technological sophistication has not been formed and it became warm conversation among jurists. This study uses normative juridical research. This study found that the first, the Government must accommodate transfotation online phenomenon in the form of rules that provide legal certainty; second, transfortation online as part of the demands of the times based on technology; third, transfortation online as part of the creative economy for economic growth . 


2012 ◽  
Vol 1 (1) ◽  
Author(s):  
Margarita de las N. Lamas González. ◽  
Sandra Canalias Lamas

Una de las formas de agrupación dentro de los centros de altos estudios, para la gestión de los recursos humanos, que posibiliten el trabajo estratégico, sistémico, humano y eficiente lo constituyen las Facultades Universitarias. El análisis incursiona en algunas reflexiones teóricas sobre la gerencia universitaria por facultades en la actualidad, retomando publicaciones especializadas en dirección empresarial y educativa; así como la experiencia de las autoras en este desempeño. Concluye que la dirección universitaria tiene un valor metodológico significativo al establecer que ésta solo tiene sentido si se relaciona íntimamente y responde al objeto de estudio de la pedagogía, es decir al proceso de formación integral de las personas. Palabras Clave: Recursos Humanos, Gerencia Universitaria, Pedagogía, Formación Integral. ABSTRACT University Faculties constitute one of the ways of grouping within higher education centers for the management of human resources to make strategic, systemic, human and efficient work possible. This analysis involves some theoretical thoughts on university management held by faculties, retaking specialized publications in business and educational management, as well as the experience of more than four decades of the author of this paper. The analysis concludes that university direction has a significant methodological value and it establishes that it makes sense if it is closely related to the object if study of pedagogy, that is, to the people´s integral formation process. Keywords: Human Resources, University Management, Pedagogy, Holistic EducationRecibido: abril, 2012Aprobado: julio, 2012


Author(s):  
Ana Rita Damas Oliveira ◽  
Paulo Alexandre Guedes Lopes Henriques ◽  
Teresa Cristina Clímaco Monteiro de Oliveira

Much has been written about the link between HR and performance, however consensus has yet not been found concerning the understanding on how that relationship comes together. Empirically, no direct impact has been found and research has only suggested an indirect impact. Consequently, the Strategic HRM field is particularly interested on the understanding of the mediating variables that impact the organization performance. Besides the integrated and business strategy alignment of the HR function, it should be considered that it is the people (HR) of the organization and not their practices that determine the company´s competitive advantage. (Messersmith & Guthrie, 2010) argue that it is the impact of those practices that represent “the true resource and enable a sustainable advantage over industry rivals”. The objetive of this research proposal is to study the impact of strategic human resources practices on the organization performance through a case study methodology, supported by longitudinal data. Namely, the project aims to achieve a deeper understanding of the variables that affect the process stream during strategy implementation. How the HR practices impact on people? And why human resources are the most valuable asset? These core premises are in line with the most recent economic concerns about people productivity, employment policies and labor flexibility.


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