scholarly journals Inovasi Strategi Pemasaran Sentra Industri Brem Madiun Dalam Menghadapi Persaingan di Masa Pandemi Covid 19

2021 ◽  
Vol 2 (2) ◽  
pp. 87-95
Author(s):  
Dian Citaningtyas Ari Kadi ◽  
Rizal Ula Ananta Fauzi ◽  
Kamal Ali Riziq ◽  
Aji Pamungkas ◽  
Selly Andan Ria Rossanto
Keyword(s):  
Industrial Sector ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Marketing Process ◽  
Glutinous Rice ◽  
Service Activity ◽  
Entrepreneurial Knowledge ◽  
The Village ◽  
Insight Into ◽  
Center Increase

In the economy, the industrial sector has the most important role in our country. The existence of an industry can increase regional income and can create jobs. One of the industrial centres in Madiun is the industrial centre for making Brem, who does not know this particular dish. Brem is processed by fermentation of cooked glutinous rice and mixed with yeast which helps to produce a tape which then takes the water to make a brem. In the village of Bwisata Kec. Wonoasri Madiun is one of the centres in making the brem, one of which is Brem Candi Mas. And we make observations there. This program aims to add insight into MSMEs in Madiun Regency, especially in the Brem Candi Mas UMKM Center, increase sales and income so that they can survive the economic crisis caused by the Covid 19 pandemic, and create new marketing strategies. This service activity is assisted by students as entrepreneurial knowledge. The innovation made is helping the digital marketing process, namely through social media such as Instagram, Facebook, and we have created a website so that the current marketing process does not only depend on manual marketing from store to store but is more effective with online marketing.  Abstrak. Dalam perekonomian sektor industri mempunyai peranan yang paling penting di negara kita ini. Keberadaan sebuah industri dapat meningkatkan suatu pendapatan daerah dan dapat membuka lapangan pekerjaan. Salah satu sentra industri yang berada di madiun adalah sentra industri pembuatan brem, siapa yang tidak mengenal panganan khas yang satu ini. Brem merupakan olahan dengan cara fermentasi beras ketan yang dimasak dan dalam pembuatannya di campur dengan ragi yang membantu agar menghasilakan sebuah tape yang selanjutnya diambil air nya untuk dijadikan sebuah brem. Di Desa Bancong Kec. Wonoasri Madiun adalah salah satu sentra dalam pembuatan brem tersebut, salah satunya adalah brem candi mas. Dan kita melakukan observasi disana. Progam ini bertujuan untuk menambah wawasan tentang UMKM di kabuoaten madiun khusunya di Centra UMKM Brem Candi Mas ini,meningkatkan penjualan dan pendapatan agar tetap bisa bertahan dalam krisis ekonomi akibat dari pandemi Covid 19,serta membuat strategi pemasaran yang baru. Kegiatan pengabdian ini dibantu oleh para mahasiswa sebagai pengetahuan berwirausaha. Inovasi yang dilakukan adalah membantu proses pemasaran digital yaitu melalui media sosial seperti instagram,facebook,dan kami buatkan website sehingga proses pemasaran dimasa saat ini tidak hanya bergantung pada pemasaran manual dari toko ke toko namun lebih efektif dengan pemasaran online.

scholarly journals Teknologi Tepat Guna dan Penambahan Alat Produksi untuk Meningkatkan Produktivitas Usaha Bolu Labu

2020 ◽  
Vol 3 (1) ◽  
pp. 25-33
Author(s):  
Made Satria Wibawa ◽  
Nyoman Ayu Nila Dewi ◽  
Ni Luh Putu Ririn Trisnayanti
Keyword(s):  
Community Service ◽  
Online Marketing ◽  
Online Media ◽  
Business Partner ◽  
Traditional Markets ◽  
Marketing Process ◽  
Use Of Technology ◽  
Service Activities ◽  
Service Activity ◽  
Level Of Understanding

The home industry for food has now begun to develop, seeing so many types of cakes and snacks that sell products to traditional markets. This internal community service activity will carry out community service activities for internal community service activities. Existing requirements where the use of partner equipment is still quite minimal while the oven used is still quite small with 1 baking capacity. The level of understanding of partners in the use of technology is still very minimal by looking at the low promotion and marketing media carried out by partners. The current partner marketing process is entrusted to traditional markets around the partner location. Other marketing is done by entrusting products in schools in partner locations. Products that are partnered by partners do not contain the packaging labels and business partner information. From these problems, the internal community service activities will provide assistance in the form of an oven with a capacity of 3-4 oven baking pan to improve the production process. Providing packaging labeling training to enhance partners' knowledge of the use of technology. Training in the use of technology using online marketing media. Utilization of this technology is used to market products produced through online media.

scholarly journals PELATIHAN PEMANFAATAN BARANG BEKAS UNTUK PEMBUATAN BUKET BUNGA DAN CARA PEMASARANNYA

Warta LPM ◽  
2019 ◽  
Vol 21 (2) ◽  
pp. 6-10
Author(s):  
Indah Puji Astuti ◽  
Ghulam Asyrofi Buntoro ◽  
Dwiyono Ariyadi
Keyword(s):  
New Products ◽  
Economic Value ◽  
Online Marketing ◽  
Entrepreneurial Skills ◽  
Market Product ◽  
Service Activity ◽  
The Village ◽  
Additional Income

Waste is one of the problems that often arise in life society. However, many ways are considered wiser in solving problems with garbage. One of them is by using it to produce new products that have economic value. Not only can it reduce the garbage stack, but this method can also bring additional income. This service activity was carried out in the village of Bulu Lor, Jambon Subdistrict, Ponorogo Regency. Aim to provide training in making a bouquet by utilizing used items to homemakers and their youth. Besides, it also teaches how to market handicraft products to be known to more quickly, so the possibility of selling products is getting bigger. The result of this activity is to increase entrepreneurial skills to the community by providing capabilities to homemakers and youth in making flower bouquets and teaching how to market product results online. Keywords: Waste, bucket flower, entrepreneurship, online marketing

scholarly journals PENINGKATAN DAYA SAING USAHA OLAHAN PANGAN (PEYEK KACANG DAN EMPING MELINJO)

2021 ◽  
Vol 4 (1) ◽  
pp. 199
Author(s):  
Rita Kusumawati ◽  
Taufik Akhbar ◽  
Alien Akmalia
Keyword(s):  
Cash Flow ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Business Partners ◽  
The People ◽  
Business Competitiveness ◽  
Financial Administration ◽  
The Village ◽  
The City

This programe aims to help partners to be more independent and improve their business competitiveness. Business partners in this program are Peyek Bu Dalidjo and melinjo chips "Sari Melinjo" where located in Kamijoro. Kamijoro is located in Sendangsari Village, Pajangan sub-district, Bantul Regency, Yogyakarta. This hamlet is located ± 15 Km to the southwest of the city of Yogyakarta which is exactly 8 km west of the city of Bantul. The village of Kamijoro is located in the heart of the capital of the Pajangan sub-district. The livelihoods of the people of Kamijoro are quite diverse, not a few among the inhabitants of this hamlet who make a living as entrepreneurs, including both partners in this program.Problems faced by the two partners include: 1) limited marketing aspects; 2) An improper business nameplate; 3) unfavorable business financial administration. The results of this program are: 1) Peyek bu Dalidjo and melinjo chips “Sari Melinjo” have an attractive label design and packaging; 2) Both partners expand marketing strategies through online marketing media and offline media; 3) both partners have a proper business name board; 4) partners understand and are able to make business cash flow records  

scholarly journals Pengolahan Dan Pemasaran Online Produk Susu Kefir Di Desa Gunung Perak Kabupaten Sinjai

2019 ◽  
Vol 1 (2) ◽  
pp. 101-109
Author(s):  
Hadrianti H.D Lasari ◽  
Safaruddin Safaruddin ◽  
Ka’bah Ka’bah
Keyword(s):  
Community Service ◽  
Product Innovation ◽  
Dairy Products ◽  
Online Marketing ◽  
Public Knowledge ◽  
Average Value ◽  
Fresh Milk ◽  
Before And After ◽  
Service Activity ◽  
The Village

The potential of this agribusiness can be found and developed in Gunung Perak Village. In the village fresh milk is produced which is then processed in the Sintari Dairy Cooperative, better known as Susin. Aiming at product innovation, the community service team conducted this Community Service Activity smoothly for five months. Participants in this activity generally work as teaching teachers, housewives and farmers. This activity is dominated by participants aged 18-45 years and 100% participants are female. This activity was also followed by PKK in Gunung Perak Village. Mc Nemar X2 test with a Significant value of 0.007 <0.05 so that there are differences in knowledge before and after exposure to material about Processing and Online Marketing of Kefir Dairy Products in Gunung Perak Village, West Sinjai District, Sinjai District. This activity, public knowledge increased by an average value difference of 1.88 with the addition of knowledge reaching 9.4%.

scholarly journals Sosialisasi Strategi dan Web Pemasaran Online (PPDM di Desa Rasau Jaya Satu)

2020 ◽  
Vol 4 (4) ◽  
Author(s):  
Linda Suwarni ◽  
Eko Sarwono ◽  
Edy Suryadi ◽  
Selviana Selviana
Keyword(s):  
Small And Medium Enterprises ◽  
Development Program ◽  
Online Marketing ◽  
Web Marketing ◽  
Before And After ◽  
Service Activity ◽  
Village Government ◽  
Medium Enterprises ◽  
The Village ◽  
Online Web

The Covid-19 pandemic that occurred had an impact on various aspects of life, including Small and Medium Enterprises (UKM) in Rasau Jaya Satu Village. UKM Mekar Sari and Sekapur Sirih which are engaged in the production of rengginang, marning corn, rice crackers and tofu chips have also been affected by this pandemic. Limitations in marketing that currently cannot conventionally lead to a decrease in partner income. Another problem is the partners' ignorance of online marketing strategies. The solution carried out by the LPPM UM Pontianak service team is by socializing the strategy and providing online web marketing through the partner village development program (PPDM) in the third year. The method of activity uses lectures and demonstrations of online web marketing management. This service activity was carried out well. There was an increase in the knowledge of the target audience before and after this service activity was carried out. The village government needs to provide assistance through Village-Owned Enterprises (BumDes) so that online marketing continues to run optimally.

scholarly journals PELATIHAN STRATEGI PEMASARAN ONLINE DALAM RANGKA OPTIMALISASI PEMASARAN PRODUK KHAS TEMIYANG

2021 ◽  
pp. 35
Author(s):  
Yolla Margaretha ◽  
Asni Harianti ◽  
Nur Nur ◽  
Maya Malinda ◽  
Andre Sunjaya
Keyword(s):  
Community Service ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Target Market ◽  
Market Place ◽  
Study Program ◽  
Christian University ◽  
Service Activity ◽  
The Right

Community service is one of the pillars of the Tri Dharma of Indonesian Higher Education. Through community service, educators and students can practice science and technology in society. Maranatha Christian University is one of the universities that strives to have an impact on improving the quality of society through community service. Educators specializing in Entrepreneurship and Marketing Management as a part of the Management Study Program, Faculty of Business, Maranatha Christian University, do community service at the Pasundan Rehoboth Temiyang Indramayu Christian Church. This community service activity discussed online marketing strategies for Temiyang's typical products, namely Manisan Si Mayang (candied mangoes by Temiyang) and Temiyang’s sandals. In order to get the right target market and products that are widely known, it requires online promotion and marketing. Through online marketing strategy, it is expected to be able to find the right type of online promotion and increase knowledge of online marketing for Temiyang products, so that it can become a strategy in optimizing the marketing of Temiyang's superior products and product that can be reached by the wider costomer because the are available online in market place. Pengabdian kepada masyarakat merupakan salah satu pilar dari Tri Dharma Perguruan Tinggi Indonesia. Melalui pengabdian masyarakat tenaga pendidik dan mahasiswa dapat mengamalkan ilmu pengetahuan dan teknologi pada masyarakat. Universitas Kristen Maranatha adalah salah satu perguruan tinggi yang berupaya untuk dapat memberikan dampak bagi peningkatan kualitas masyarakat melalui kegiatan pengabdian kepada masyarakat. Para tenaga pendidik peminatan Kewirausahaan dan Peminatan Manajemen Pemasaran sebagai salah bagian dari Program Studi Manajemen Fakultas Bisnis Universitas Kristen Maranatha melakukan kegiatan pengabdian kepada masyarakat di Gereja Kristen Pasundan Rehoboth Temiyang Indramayu. Kegiatan pengabdian masyarakat ini membahas tentang strategi pemasaran online produk khas Temiyang yaitu Manisan Si Mayang (Manisan Mangga Khas Temiyang) dan sendal Temiyang. Dalam rangka mendapatkan pasar sasaran yang tepat dan produk yang dikenal secara luas maka membutuhkan promosi dan pemasaran online.  Dengan metode pelatihan strategi pemasaran online ini diharapkan dapat menemukan jenis promosi online yang tepat dan meningkatkan pengetahuan pemasaran online produk khas Temiyang, sehingga dapat menjadi suatu strategi dalam optimalisasi pemasaran produk unggulan khas Temiyang dan produk khas Temiyang bisa dijangkau oleh masyarakat luas karena tersedia secara online di market place.

APLIKASI TEKNOLOGI TEPAT GUNA PENINGKATAN PRODUKTIFITAS MINYAK SERAI WANGI

2020 ◽  
Vol 2 (4) ◽  
pp. 72-75
Author(s):  
Yufrizal Yufrizal ◽  
Abd Aziz ◽  
Nofri Helmi
Keyword(s):  
Community Service ◽  
Appropriate Technology ◽  
Water Control ◽  
Citronella Oil ◽  
Large Size ◽  
Lemongrass Oil ◽  
Service Activity ◽  
Oil Plant ◽  
The Village ◽  
Insight Into

The purpose of this activity is to increase the productivity of lemongrass oil in Kampung Dalam village. Lemongrass is one type of essential oil plant, which is classified as developed. The results of the distillation of the leaves are obtained by citronella oil which is known in the trading world as Citronella Oil. The method applied to this community service activity is an approach to the community. Provides insight into TTG that can be applied to the refining of citronella oil. Furthermore, about the importance of steam-producing boilers for distillation. This process requires wood fuel and a good installation system, so that the yield can be increased. Applying appropriate technology for refining citronella oil. The solution to partner problems that will be carried out in community service activities is to manufacture a relatively large size signaling kettle. The capacity of the distillation catel to be made is 40 Kg. In this activity the community service team also applied technological innovations to the kettle. The material to be used is a stenless steel plate. The kettle will also be equipped with a water control indicator and boiler pressure. With the improvement and implementation of technology in this boiler, it is hoped that the productivity of lemongrass oil in the village will be superior and can improve the welfare of the community.

scholarly journals PELATIHAN KEWIRAUSAHAAN DAN MANAJEMEN USAHA BAGI PENGRAJIN TENUN KAMPUNG ALOR

2021 ◽  
Vol 5 (1) ◽  
pp. 438
Author(s):  
Ariency Kale Ada Manu ◽  
Rima Nindia Selan ◽  
Theodora M. Tualaka ◽  
Yosefina K.I.D.D Dhae
Keyword(s):  
Swot Analysis ◽  
Business Management ◽  
Marketing Strategies ◽  
Woven Fabric ◽  
Digital Marketing ◽  
Training Methods ◽  
Marketing Process ◽  
Service Activities ◽  
Service Activity ◽  
The City

ABSTRAKRumah Tenun Kampung Alor merupakan salah satu kelompok tenun yang sudah maju dan berkembang di kota Kupang. Rumah Tenun Kampung Alor sudah berdiri sejak tahun 2014, produk yang dihasilkan tidak hanya sarung atau selimut dan selempang tenun tetapi juga berbagai asesoris tenun seperti anting, kalung, gelang, sepatu, tas serta dasi dari bahan tenunan. Rumah Tenun Kampung Alor juga memiliki galeri sendiri untuk menjual produk – produknya. Dalam kondisi pandemi sekarang ini, hal yang menjadi pemasalahan yaitu proses pemasaran produk. Didasarkan dari permasalahan yang dihadapi mitra maka kegiatan pengabdian ini dilakukan dengan tujuan memberikan tambahan ilmu pengetahuan kepada mitra dalam hal manajemen usaha dan digital marketing. Dalam kegiatan pengabdian digunakan metode penyuluhan dan latihan membuat analisa SWOT sederhana untuk menganalisa usaha tenun yang sudah dijalankan selama ini. Dari kegiatan pengabdian yang dilaksanakan di Bulan Agustus didapat hasil yang sangat baik, karena mitra sudah dapat membuat analisa SWOT dan strategi pemasaran untuk mengatasi permasalahan yang dihadapi. Kata kunci: kain tenun;kain tenun alor; manajemen usaha; analisa; SWOT. ABSTRACTThe Kampung Alor Weaving House is one of the weaving groups that has developed and developed in the city of Kupang. The Kampung Alor Weaving House has been established in 2014, the products produced are not only sarongs or blankets and woven sashes but also various weaving accessories such as earrings, necklaces, bracelets, shoes, bags, and ties made of woven materials. The Kampung Alor Weaving House also has a gallery to sell its products. In the current pandemic conditions, the problem is the product marketing process. Based on the problems faced by partners, this service activity is carried out to provide additional knowledge to partners in terms of business management and digital marketing. In-service activities, counseling, and training methods are used to make a simple SWOT analysis to analyze the weaving business that has been carried out so far. From the service activities carried out in August, very good results were obtained because partners were able to make SWOT analysis and marketing strategies to overcome the problems they faced. Keywords: woven fabric; alor woven fabric; business management; SWOT analysis.

scholarly journals ONLINE-BASED MARKETING MANAGEMENT IMPLEMENTATION (Empirical Study of MSMEs in the Furniture Sector in Tasikmalaya)

2020 ◽  
Vol 3 (2) ◽  
pp. 130
Author(s):  
Lucky Radi Rinandiyana ◽  
Tine Badriatin
Keyword(s):  
Online Marketing ◽  
Marketing Management ◽  
Business People ◽  
Online Sales ◽  
Marketing Process ◽  
Management Concepts ◽  
To Come ◽  
Marketing Implementation ◽  
The Village ◽  
The City

The marketing problem is one of the problems that often arises by MSME business people. Where most MSME business people still rely on the marketing process by using old methods to introduce their business products while the recent economic growth is growing very rapidly, plus the support of advancing technology indirectly encourages furniture and furniture entrepreneurs to increase production. the lack of knowledge of MSME practitioners in using existing technology as promotional media certainly becomes an obstacle in the marketing process of MSME furniture production. Most of the SMEs in Jln Tamansari Gobras, Tasikmalaya City, only 70% understand and apply the concept of online-based marketing in introducing the results of furniture production, where MSMEs still use banners or banners for media promotion and sales management still using manual methods, so that sales reach very limited. The purpose of this study was to determine the implementation of online-based marketing management concepts in the development of online-based marketing management business and the role of online-based marketing implementation in increasing sales turnover in MSME furniture and furniture production in the village of Tamansari Gobras in Tasikmalaya City. This research uses a descriptive method. The results showed that Babakan Muncang Tamansari Gobras MSMEs, the City of Tasikmalaya had to increase their knowledge to do online marketing to increase their income without having to spend a lot of funds as capital which experienced a 3.8% decline in sales then to expand their market share by selling online. SMEs in the village of Babakan Muncang Tamansari Gobras in the City of Tasikmalaya are expected to implement online marketing management to bring reservations without having to come directly to the place of business.Keywords: Marketing,  Online Sales

Penyuluhan Manajemen Sumber Daya Manusia untuk Pengembangan Karang Taruna Kampung Serua Poncol, Sawah Baru, Tangerang Selatan

2020 ◽  
Vol 2 (2) ◽  
pp. 123-127
Author(s):  
Jasmani Jasmani ◽  
Noryani Noryani ◽  
Yossy Wahyu Indrawan ◽  
Reni Hindriari ◽  
Lia Asmalah
Keyword(s):  
Higher Education ◽  
Resource Management ◽  
Human Resources ◽  
Human Resource Management ◽  
Human Resource ◽  
Community Service ◽  
Organizational Goals ◽  
Service Activity ◽  
The Village

Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk memenuhi kewajiban dosen untuk melakukan tridharma perguruan tinggi. Untuk itu sudah menjadi kewajiban bagi dosen berbagi pengetahuan dan wawasan melalui penyuluhan pengembangan manajemen sumber daya manusia agar senantiasa berupaya mencapai tujuan organisasi dengan efektif dan efisien. Dan juga bertujuan Karang Taruna Kampung serua poncol dapat menjalankan fungsi dan perannya secara optimal sehingga mendatangkan manfaat bagi Kampung serua poncol. Pengembangan juga dimaksudkan untuk meningkatkan kualitas sumber daya manusia dalam melaksanakan tugasnya sehingga lebih positif dalam berkontribusi tenaga dan pikiran untuk memajukan Kampung serua poncol.Kata Kunci : Manajemen Sumber Daya ManusiaABSTRACTThe purpose of this community service activity is to fulfill the obligations of lecturers to do tridharma of higher education. For that reason, it has become an obligation for lecturers to share their knowledge and insights through counseling the development of human resource management so that they always strive to achieve organizational goals effectively and efficiently. And also aims at Karang Taruna Kampung Serua Poncol can carry out its functions and roles optimally so that it brings benefits to Kampung Seronc Poncol. The development is also intended to improve the quality of human resources in carrying out their duties so that it is more positive in contributing energy and thoughts to advance the village of all poncol.Keywords: Human Resource Management 

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