scholarly journals PELATIHAN PEMANFAATAN BARANG BEKAS UNTUK PEMBUATAN BUKET BUNGA DAN CARA PEMASARANNYA

Warta LPM ◽  
2019 ◽  
Vol 21 (2) ◽  
pp. 6-10
Author(s):  
Indah Puji Astuti ◽  
Ghulam Asyrofi Buntoro ◽  
Dwiyono Ariyadi
Keyword(s):  
New Products ◽  
Economic Value ◽  
Online Marketing ◽  
Entrepreneurial Skills ◽  
Market Product ◽  
Service Activity ◽  
The Village ◽  
Additional Income

Waste is one of the problems that often arise in life society. However, many ways are considered wiser in solving problems with garbage. One of them is by using it to produce new products that have economic value. Not only can it reduce the garbage stack, but this method can also bring additional income. This service activity was carried out in the village of Bulu Lor, Jambon Subdistrict, Ponorogo Regency. Aim to provide training in making a bouquet by utilizing used items to homemakers and their youth. Besides, it also teaches how to market handicraft products to be known to more quickly, so the possibility of selling products is getting bigger. The result of this activity is to increase entrepreneurial skills to the community by providing capabilities to homemakers and youth in making flower bouquets and teaching how to market product results online. Keywords: Waste, bucket flower, entrepreneurship, online marketing

PEMBINAAN USAHA MANDIRI BAGI ANGGOTA KOPERASI BINA CIPTA USAHA DI DESA LEMBANG, KECAMATAN LEMBANG, KABUPATEN BANDUNG BARAT

2021 ◽  
pp. 99
Author(s):  
I Gede Adiputra
Keyword(s):  
Positive Influence ◽  
Community Empowerment ◽  
The West ◽  
Soft Skill ◽  
Disadvantaged Communities ◽  
Entrepreneurial Skills ◽  
Brand Recognition ◽  
District Government ◽  
The Village ◽  
Additional Income

The development of independent businesses is an absolute thing to be carried out considering that MSMEs are the backbone in improving people's welfare. This is a tangible form of empowering the community's economy. The purpose of this research is to improve understanding and awareness of the importance of creative and innovative entrepreneurship in order to obtain additional income, as well as improve soft skills, entrepreneurial skills, family living standards based on individual abilities, availability of resources and potential that is around, so that It is hoped that later it can be imitated and applied by the village community. Meanwhile, the West Bangdung Regency Community Empowerment Agency itself has made many efforts to provide assistance to economically disadvantaged communities. The economic business sector of the West Bandung district government has carried out many community empowerment programs and has a positive influence on the independence of the community's economic business, this is expected to be able to continuously improve the welfare of the community. The implementation of the training provided by the Community Service team in Lembang Village, Lembang District, West Bandung Regency has been able to provide additional knowledge about entrepreneurship, increase participant commitment in the field of entrepreneurship, be able to increase entrepreneurial interest, increase brand recognition and legality and be able to increase brand recognition as a marketing strategy in business activities.Pembinaan usaha mandiri merupakan suatu yang muttlak untuk dilaksanaka mengingat UMKM merupakan tulang punggung dalam meningkatkan kesejahteraan masyarakat. Hal ini merupakan bentuk nyata dalam hal memberdayakan ekonomi masyarakat. Adapun penelitian ini dilakukan adalah untuk memperbaiki pemahaman dan kesadaran pentingnya kewirausahaan yang kreatif dan inovatif agar dapat memperoleh tambahan pendapatan, serta meningkatkan soft skill, ketrampilan kewirausahaan, taraf hidup keluarga yang berlandaskan pada kemampuan individu, ketersediaan sumber daya dan potensi yang ada di sekitar, sehingga nantinya diharapkan dapat ditiru dan diterapkan oleh masyarakat desa. Sementara itu Badan Pemberdayaan Masyarakat Kabupaten Bangdung Barat sendiri banyak usaha yang telah dilakukan kepada masyarakat kurang mampu secara ekonomi dan hal memberi bantuan kepada masyarakat ekonomi lemah. Bidang usaha ekonomi pemerintah kabupaten Bandung Barat sudah banyak menjalankan program pemberdayaan masyarakat dan memberi pengaruh yang positif terhadap kemandirian usaha ekonomi masyarakat, hal ini secara berkelanjutan diharapkan mampu meningkatkan kesejahteraan masyarakat. Pelaksanaan pelatihan yang diberikan oleh tim Pengabdian Kepada Masyarakat di Desa Lembang Kecamatan Lembang, Kabupaten Bandung Barat telah mampu memberikan tambahan pengetahuan tentang kewirausahaan, meningkatkan komitmen peserta bidang kewirausahaan, mampu meningkatkan minat kewirausahaan, meningkatkan pengenalan merek dan legalitasnya serta mampu meningkatkan pengenalan merek sebagai strategi pemasaran dalam kegiatan bisnis.

scholarly journals INCREASING COMMUNITY PARTICIPATION IN MAINTAINING CLEANLINESS AND HEALTH TO REALIZE COMFORTABLE TOURISM VILLAGE IN THE VILLAGE OF RINDU HATI

2021 ◽  
Vol 1 (3) ◽  
pp. 12-19
Author(s):  
Rina Delfina ◽  
◽  
Sardaniah Sardaniah ◽  
Keyword(s):  
Community Participation ◽  
Community Service ◽  
Economic Value ◽  
Management Training ◽  
Household Waste ◽  
Disposal Site ◽  
Community Skills ◽  
Service Activity ◽  
Tourist Village ◽  
The Village

A clean and healthy tourist village is the main attraction for visitors because the beautiful and clean environment makes visitors feel comfortable. Based on the results of the FGD conducted by the University of Bengkulu LPPM in the village of Rindu Hati, several problems were found, such as the cleanliness of the village, the absence of a garbage disposal site. This of course can cause various problems for visitors and the community, one of which can affect public health and the environment. Efforts that can be made are the Guidance of Clean and Healthy Life Behavior (PHBS). The purpose of this community service activity is to provide education to the Rindu Hati village community so that they can maintain environmental cleanliness and health through the proper and correct application of PHBS, increase community knowledge and skills in managing household waste and environmental waste, and improve community skills in disease management. environmental impacts and independently in preventing and overcoming the health problems it faces. The methods used are: health education about waste management, training to utilize waste. The participants who took part in this activity were 50 people consisting of environmental groups, PKK cadres, health cadres, village officials, and housewives. The results of this community service activity show an increase in community participation in maintaining environmental cleanliness and health, this can be seen from the community's ability to implement PHBS and utilize waste that has economic value.

scholarly journals Penggunaan Pemasaran Digital (Digital Marketing) Sebagai Pendukung Pengembangan Usaha Pada Kelompok Pengrajin Anoa Art

2020 ◽  
Vol 2 (2) ◽  
pp. 345-352
Author(s):  
Patta Hindi Asis ◽  
Marjani Marjani ◽  
Andi Awaluddin Ma’ruf
Keyword(s):  
Economic Value ◽  
Participatory Approach ◽  
Online Marketing ◽  
Digital Marketing ◽  
Target Market ◽  
The Government ◽  
Multi Stakeholder ◽  
Marketing Methods ◽  
The Village

The purpose of this PKM is to overcome the problems of partners by implementing digital marketing and fostering innovation in economic value products so that their craft products can reach a broad target market. Through a participatory approach, the implementation of activities in the group of craftsmen together collaborate to find solutions using digital marketing methods of craft products. Collaboration uses multi-stakeholder campuses, partner groups, professionals, and the government in formulating and finding solutions to the problems of craftsmen groups in the village of Pangan Jaya. As a result, using online marketing through the website, whatsapp messaging applications, facebook and Instagram products sold significantly increased and marketing of craft products has reached a wider market.

scholarly journals Inovasi Strategi Pemasaran Sentra Industri Brem Madiun Dalam Menghadapi Persaingan di Masa Pandemi Covid 19

2021 ◽  
Vol 2 (2) ◽  
pp. 87-95
Author(s):  
Dian Citaningtyas Ari Kadi ◽  
Rizal Ula Ananta Fauzi ◽  
Kamal Ali Riziq ◽  
Aji Pamungkas ◽  
Selly Andan Ria Rossanto
Keyword(s):  
Industrial Sector ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Marketing Process ◽  
Glutinous Rice ◽  
Service Activity ◽  
Entrepreneurial Knowledge ◽  
The Village ◽  
Insight Into ◽  
Center Increase

In the economy, the industrial sector has the most important role in our country. The existence of an industry can increase regional income and can create jobs. One of the industrial centres in Madiun is the industrial centre for making Brem, who does not know this particular dish. Brem is processed by fermentation of cooked glutinous rice and mixed with yeast which helps to produce a tape which then takes the water to make a brem. In the village of Bwisata Kec. Wonoasri Madiun is one of the centres in making the brem, one of which is Brem Candi Mas. And we make observations there. This program aims to add insight into MSMEs in Madiun Regency, especially in the Brem Candi Mas UMKM Center, increase sales and income so that they can survive the economic crisis caused by the Covid 19 pandemic, and create new marketing strategies. This service activity is assisted by students as entrepreneurial knowledge. The innovation made is helping the digital marketing process, namely through social media such as Instagram, Facebook, and we have created a website so that the current marketing process does not only depend on manual marketing from store to store but is more effective with online marketing.  Abstrak. Dalam perekonomian sektor industri mempunyai peranan yang paling penting di negara kita ini. Keberadaan sebuah industri dapat meningkatkan suatu pendapatan daerah dan dapat membuka lapangan pekerjaan. Salah satu sentra industri yang berada di madiun adalah sentra industri pembuatan brem, siapa yang tidak mengenal panganan khas yang satu ini. Brem merupakan olahan dengan cara fermentasi beras ketan yang dimasak dan dalam pembuatannya di campur dengan ragi yang membantu agar menghasilakan sebuah tape yang selanjutnya diambil air nya untuk dijadikan sebuah brem. Di Desa Bancong Kec. Wonoasri Madiun adalah salah satu sentra dalam pembuatan brem tersebut, salah satunya adalah brem candi mas. Dan kita melakukan observasi disana. Progam ini bertujuan untuk menambah wawasan tentang UMKM di kabuoaten madiun khusunya di Centra UMKM Brem Candi Mas ini,meningkatkan penjualan dan pendapatan agar tetap bisa bertahan dalam krisis ekonomi akibat dari pandemi Covid 19,serta membuat strategi pemasaran yang baru. Kegiatan pengabdian ini dibantu oleh para mahasiswa sebagai pengetahuan berwirausaha. Inovasi yang dilakukan adalah membantu proses pemasaran digital yaitu melalui media sosial seperti instagram,facebook,dan kami buatkan website sehingga proses pemasaran dimasa saat ini tidak hanya bergantung pada pemasaran manual dari toko ke toko namun lebih efektif dengan pemasaran online.

scholarly journals Pengolahan Dan Pemasaran Online Produk Susu Kefir Di Desa Gunung Perak Kabupaten Sinjai

2019 ◽  
Vol 1 (2) ◽  
pp. 101-109
Author(s):  
Hadrianti H.D Lasari ◽  
Safaruddin Safaruddin ◽  
Ka’bah Ka’bah
Keyword(s):  
Community Service ◽  
Product Innovation ◽  
Dairy Products ◽  
Online Marketing ◽  
Public Knowledge ◽  
Average Value ◽  
Fresh Milk ◽  
Before And After ◽  
Service Activity ◽  
The Village

The potential of this agribusiness can be found and developed in Gunung Perak Village. In the village fresh milk is produced which is then processed in the Sintari Dairy Cooperative, better known as Susin. Aiming at product innovation, the community service team conducted this Community Service Activity smoothly for five months. Participants in this activity generally work as teaching teachers, housewives and farmers. This activity is dominated by participants aged 18-45 years and 100% participants are female. This activity was also followed by PKK in Gunung Perak Village. Mc Nemar X2 test with a Significant value of 0.007 <0.05 so that there are differences in knowledge before and after exposure to material about Processing and Online Marketing of Kefir Dairy Products in Gunung Perak Village, West Sinjai District, Sinjai District. This activity, public knowledge increased by an average value difference of 1.88 with the addition of knowledge reaching 9.4%.

scholarly journals APLIKASI PEMANFAATAN LIMBAH INDUSTRI BATU COBEK DI DESA TOYOMARTO SEBAGAI BATU HIAS GABION ATAU BROJONG

2021 ◽  
Vol 4 (2) ◽  
pp. 94-106
Author(s):  
Machrus Abadi
Keyword(s):  
Sea Level ◽  
Community Service ◽  
Economic Value ◽  
Portulaca Grandiflora ◽  
Service Activity ◽  
Local Residents ◽  
The Village

Topographically, Toyomarto Village, Singosari District, Malang Regency, is included in the category of highland areas with an altitude of ± 622 meters above sea level (masl). In 1981, the mortar and mortar handicrafts became the livelihood of residents in Petung Wulung hamlet, Toyomarto village, Singosari sub-district. The purpose of this service is to provide waste benefits as an economic value for local residents. Therefore, the community service team planned a concept to use mortar waste as gabion and brojong stones. In addition, increasing the economic value of the waste will also increase the attractiveness of using mortar waste as a decoration in Toyomerto village in beautifying the environment. In this community service activity 4 (four) gabion or brojong designs were produced. Among them are cylindrical, tubular, and semi-spherical or circular with a conical top for planting media and plants. It also has its own offer for the villagers apart from being a decoration for the environment, as well as a typical souvenir from the village of Toyomarto. Plants that are chosen besides their aesthetics are those that can survive indoors and outdoors and do not require much water or a continuous watering process, for example plants of the Agavesiklok, Portulaca Grandiflora, Cactus and so on. The results of the implementation of this program were well received by the community and could improve the economy of Toyomarto Village.

scholarly journals Sosialisasi Strategi dan Web Pemasaran Online (PPDM di Desa Rasau Jaya Satu)

2020 ◽  
Vol 4 (4) ◽  
Author(s):  
Linda Suwarni ◽  
Eko Sarwono ◽  
Edy Suryadi ◽  
Selviana Selviana
Keyword(s):  
Small And Medium Enterprises ◽  
Development Program ◽  
Online Marketing ◽  
Web Marketing ◽  
Before And After ◽  
Service Activity ◽  
Village Government ◽  
Medium Enterprises ◽  
The Village ◽  
Online Web

The Covid-19 pandemic that occurred had an impact on various aspects of life, including Small and Medium Enterprises (UKM) in Rasau Jaya Satu Village. UKM Mekar Sari and Sekapur Sirih which are engaged in the production of rengginang, marning corn, rice crackers and tofu chips have also been affected by this pandemic. Limitations in marketing that currently cannot conventionally lead to a decrease in partner income. Another problem is the partners' ignorance of online marketing strategies. The solution carried out by the LPPM UM Pontianak service team is by socializing the strategy and providing online web marketing through the partner village development program (PPDM) in the third year. The method of activity uses lectures and demonstrations of online web marketing management. This service activity was carried out well. There was an increase in the knowledge of the target audience before and after this service activity was carried out. The village government needs to provide assistance through Village-Owned Enterprises (BumDes) so that online marketing continues to run optimally.

scholarly journals PEMBERDAYAAN PENGGERAK PKK MELALUI PENGEMBANGAN KERAJINAN SAMPAH NON-ORGANIK DI DESA SANDIK KECAMATAN BATU LAYAR LOMBOK BARAT

2021 ◽  
Vol 2 (2) ◽  
pp. 185-198
Author(s):  
Baiq Ismiwati ◽  
Taufik Chaidir ◽  
Ida Ayu Putri.S ◽  
Siti Sriningsih
Keyword(s):  
Organic Waste ◽  
Economic Value ◽  
Technical Training ◽  
Raw Material ◽  
Natural Cycle ◽  
Zero Waste ◽  
Service Activity ◽  
Creative Products ◽  
Waste Bank ◽  
The Village

Zero waste is an ethical, economical, efficient and visionary goal, to guide people in changing their lifestyles and practices in imitation of a sustainable natural cycle, where all materials that are no longer used are designed to be a resource for others to use (en. m.wikipedia.org). Problems related to waste in Sandik Village are: 1. Non-organic waste is relatively widely scattered in the Sandik Village environment; 2. The waste bank is not yet operational; 3. People do not know much about non-organic waste which can be used as raw material for creative products that have a selling value; 4. The Sandik Village PKK Team does not have the skills to process non-organic waste into handicraft products with economic value. The aim of this service is to empower the Sandik Village PKK Driving Team in processing non-organic waste into goods that have economic value. The service method is carried out with lectures, discussions, and technical training on processing non-organic waste into products with sale value. The results of the activity: there were several participants who were able to make products at the end of the training; Participants were willing and enthusiastic to pass it on to other mothers around the village. It can be concluded that this service activity was successful, as shown by: Participants were able to sort between organic and non-organic waste and increased participants' knowledge about some of the non-organic waste that they produce every day can be used and processed into useful and economic value items

scholarly journals Empowerment of women's “meronce” crafts by through on-line marketing strategy in order to increase the income of the family in the village of Merawan Dolok, Dolok Merawan village, Serdang Bedagai district, North Sumatera

2019 ◽  
Vol 4 (2) ◽  
pp. 542-550
Author(s):  
Badaruddin ◽  
Erika Revida ◽  
Lina Sudarwati
Keyword(s):  
Information Technology ◽  
Marketing Strategy ◽  
Community Service ◽  
Economic Value ◽  
Organizational Capacity ◽  
Business Group ◽  
Online Marketing ◽  
Strategy Training ◽  
Service Activity ◽  
On Line

The "Melati" Joint Business Group is a group of women's skills including the "Meronce" craftsmanship whose members consist of women in Dolok Merawan Village, Dolok Merawan District, Serdang Bedagai Regency, North Sumatra Province. The results of the 2018 community service program for this business group have shown quite encouraging results, in which this joint business group has been able to increase its organizational capacity and be able to improve its "meronce" handicraft skills by producing products of economic value. However, the "Melati" Joint Business Group is experiencing difficulties in marketing its handicraft products, because so far the method of selling products is still conventional, and they have not been able to market their products online. This community service activity aims to train the "Melati" Joint Business Group in relation to the online marketing strategy of the "Meronce" handicraft products. To achieve these objectives, the service methods used are lecture and discussion techniques, training on the promotion of handicraft products online by providing promotional tools, namely smartphones and equipment, and strengthening group organizations with on-line marketing strategy training. The results of the service activities show that KUBE Melati members already have the ability to market their craft products online such as Facebook and WhatsApp, and there are even consumers who order online. This is enough to motivate them so that they do not feel left behind by the progress of Information Technology in marketing their handicrafts. But they still hope that the service team can provide assistance for them in accordance with the progress of the Information Technology

scholarly journals Penyuluhan Wirausaha Home Industry Untuk Meningkatkan Ekonomi Keluarga Dengan Daur Ulang Barang Bekas

2019 ◽  
Vol 1 (4) ◽  
pp. 188-193
Author(s):  
Denok Sunarsi ◽  
Endang Kustini ◽  
Asep Muhammad Lutfi ◽  
Rini Dianti Fauzi ◽  
Noryani Noryani
Keyword(s):  
Community Service ◽  
Economic Value ◽  
Direct Practice ◽  
Village Community ◽  
Entrepreneurial Spirit ◽  
Family Economy ◽  
The Family ◽  
Service Activity ◽  
Used Goods ◽  
The Village

Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk menumbuhkan jiwa wirausaha skala home industry untuk meningkatkat ekonomi keluarga masyarakat Desa Cidokom. Selain itu juga untuk menggerakkan masyarakat sekitar agar sadar menjaga kebersihan dan kesehatan lingkungan dengan sadar pengelolaan sampah yang baik dan benar. Metode pengabdian dengan penyuluhan, diskusi dan tanya jawab serta praktek langsung pengolahan barang bekas menjadi barang yang bernilai ekonomis. Hasil kegiatan ini diharapkan dapat turut berkontribusi membangun desa Cidokom melalui ibu-ibu PKK nya berbagi pengetahuan,  mendorong masyarakat untuk pengembangan sumberdaya yang dimiliki secara berkelanjutan untuk meningkatkan ekonomi keluarga. Wirausaha home industry daur ulang barang bekas ini dimaksudkan dapat memberikan motivasi bagi masyarakat untuk meningkatkan kemampuannya dan berkarya sehingga mendatangkan manfaat bagi dirinya dan masyarakat sekitar.Kata Kunci: Wirausaha, Home Industry, Ekonomi Keluarga ABSTRACTThe purpose of this community service activity is to foster entrepreneurial spirit of home industry scale to improve the family economy of Cidokom Village community. In addition, it is also to move the surrounding community to be aware of maintaining environmental hygiene and health by being aware of good and correct waste management. Dedication method with counseling, discussion and question and answer as well as direct practice of processing used goods into items of economic value. The results of this activity are expected to contribute to building the village of Cidokom through its PKK mothers sharing knowledge, encouraging communities to develop their resources in a sustainable manner to improve the family economy. The home industry entrepreneur used to recycle used goods is intended to provide motivation for the community to improve their abilities and work so as to bring benefits to themselves and the surrounding community.Keywords: Entrepreneurship, Home Industry, Family Economy

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