scholarly journals The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era

2022 ◽  
Vol 10 (1) ◽  
pp. 217-224 ◽  
Author(s):  
Haudi Haudi ◽  
Erna Retno Rahadjeng ◽  
Ruby Santamoko ◽  
Riyan Sisiawan Putra ◽  
Dwi Purwoko ◽  
...  
Keyword(s):  
Data Collection ◽  
Primary Data ◽  
Company Performance ◽  
Test Results ◽  
Online Surveys ◽  
Collection Method ◽  
Business Sustainability ◽  
Digital Era ◽  
Regression Test

The aim of this research is to analyze the effects of e-Marketing, e-CRM and e-Marketing on e-Loyalty and company performance. The study is quantitative with a questionnaire approach. Data processing tools use the SmartPLS 3.3.3 software. The primary data collection method was by distributing online questionnaires through online surveys to 286 managers of non-e-commerce companies during covid pandemic and digital era. The regression test results show the e-Marketing has a significant effect on Company Performance, e-CRM has significant effect on Company Performance, e-Marketing has no significant effect on e-Loyalty, e-CRM has no significant effect on e-Loyalty), e-Loyalty has no significant effect on Company Performance, e-CRM has no significant effect on business sustainability through e-Loyalty. Finally, e-Marketing has no significant effect on Company Performance through e-Loyalty. That means e-marketing and e-CRM have a relationship and influence on e-loyalty both individually and simultaneously.

Preferensi Masyarakat Dalam Memilih Bank di Situ Udik, Cibungbulang, Bogor

2021 ◽  
Vol 1 (1) ◽  
pp. 44-56
Author(s):  
Rinaldi Septiana ◽  
Rio Kartika Supriyatna
Keyword(s):  
Data Collection ◽  
Significant Influence ◽  
Quantitative Data ◽  
Primary Data ◽  
Direct Influence ◽  
Significant Positive Effect ◽  
Collection Method ◽  
The People ◽  
Regression Test ◽  
Positive Effect

The purpose of this study is to determine and analyze the magnitude of the effect of expectations and benefits on motivation partially and simultaneously. Analyze the effect of expectations and benefits on decisions. Analyzing the effect of expectations and benefits on decisions through intervening variables.This research is quantitative. Data collection method is to use primary data through a questionnaire to the people of Situ Udik Village with a sample size of 96 respondents. The analysis used is path analysis. The results of the study in regression 1 showed that partialy and simultaneously the expectation variable had a real positive effect on people's motivation. The model regression test shows that the expectation variable has no effect on motivation. Simultaneously shows the expectation and profit variables have a significant positive effect on motivation. The influence of expectations on decisions proves that there is no direct influence on decisions. Analysis of the effect of profits on decisions proves that there is a significant influence on decisions. In the analysis of the influence of expectations on decisions through motivation shows there is a significant effect, on the profit variable, there is an influence on decisions through motivation as a connecting variable.  

scholarly journals Pengaruh dimensi sikap berwirausaha terhadap motivasi studi lanjut tanpa berwirausaha dan persepsi pekerja profesi

2020 ◽  
Vol 1 (2) ◽  
pp. 95-102
Author(s):  
Peni Indrawati
Keyword(s):  
Data Collection ◽  
Quantitative Research ◽  
Primary Data ◽  
Validity And Reliability ◽  
Collection Method ◽  
Data Collection Method ◽  
Entrepreneurial Attitudes ◽  
Professional Workers ◽  
Regression Test ◽  
Test Process

The objectives of this study are: 1) To analyze the differences in motivation for further study without entrepreneurship by using the dimensions of entrepreneurial attitudes. 2) Analyze differences in perceptions of student professional workers using the dimensions of entrepreneurial attitudes. 3) Analyze the interaction of the dimensions of entrepreneurial attitudes towards motivation for further studies without entrepreneurship and the perceptions of professional workers. This research is a quantitative research. The object of this study were 121 students of MTs Pacet and SMP Rijan Pacet Mojokerto, Class VII, and 51 students. of the members of the population taken as a sample were as many as 93 students. Primary data is taken from the object of research. The data collection method used was a questionnaire. In SPSS calculations, validity and reliability are calculated together. The questionnaire is declared reliable if it has a Cronbach's Alpha value> 0.60. The classical assumption testing process is carried out in conjunction with the regression test process so that the steps taken in testing the classical assumptions use the same work steps as the regression test. The conclusions of this study are: 1) The dimensions of entrepreneurial attitudes affect the motivation for further study without entrepreneurship at MTs Pacet Mojokerto, the Fcount value is 616,286 (significance F = 0,000). And in SMP Rijan Pacet Mojokerto, the Fcount value is 655,544 (significance F = 0,000), then the Zero Hypothesis (H0) is rejected and the Work Hypothesis (H1) is accepted. 2) Dimensions of entrepreneurial attitudes affect the perceptions of professional workers at MTs Pacet Mojokerto, the Fcount value is obtained at 6,398 (F significance = 0.011). And at SMP Rijan Pacet Mojokerto, the Fcount value was obtained of 8,041 (significance F = 0.009), then the Zero Hypothesis (H0) was rejected and the Work Hypothesis (H1) was accepted, so there were differences in motivation for further study without entrepreneurship in MTs Pacet and SMP Rijan Pacet Mojokerto with using the dimensions of entrepreneurial attitudes. 3) There is an interaction of dimensions of entrepreneurial attitudes towards motivation for further study without entrepreneurship and perceptions of professional workers.The interaction of dimensions of entrepreneurial attitudes towards motivation for further study without entrepreneurship in MTs Pacet is 0.593 (59.3%), in SMP Rijan Pacet Mojokerto is 0.217 (21.7 %). Meanwhile, the perception of professional workers at MTs Pacet was 0.869 (86.9%), in SMP Rijan Pacet Mojokerto it was 0.334 (33.4%).

scholarly journals The effect of digital marketing and e-commerce on financial performance and business sustaina-bility of MSMEs during COVID-19 pandemic in Indonesia

2021 ◽  
pp. 275-282 ◽  
Author(s):  
Mas Intan Purba ◽  
Demak Claudia Yosephine Simanjutak ◽  
Yois Nelsari Malau ◽  
Walmi Sholihat ◽  
Edy Anas Ahmadi
Keyword(s):  
Data Collection ◽  
Data Processing ◽  
Financial Performance ◽  
Quantitative Research ◽  
Small And Medium Enterprises ◽  
Digital Marketing ◽  
Primary Data ◽  
Collection Method ◽  
Business Sustainability ◽  
Medium Enterprises

The purpose of this study is to analyze the effects of digital marketing (DM), e-commerce (EC), business sustainability (BS) and financial performance (FP) of Micro, Small and Medium Enterprises (MSMEs) during Pandemic Covid19 in Indonesia. The relationships between digital marketing and business sustainability, e-commerce and business sustainability, digital marketing and financial performance, e-commerce and financial performance, financial performance and business sustainability are investigated. This research is quantitative research with a questionnaire approach. Data processing tools use the SmartPLS 3.3.3 software. The primary data collection method was accomplished by distributing online questionnaires to 120 MSMEs in Banten Indonesia who had experienced the pandemic. The results show that digital marketing had significant effect on business sustainability, e-commerce had significant effect on business sustainability, digital marketing had significant effect on financial performance. However, e-commerce had no significant effect on financial performance, financial performance had no significant effect on business sustainability, digital marketing had no significant effect on business sustainability through financial performance, e-commerce had no significant effect on business sustainability through financial performance. The use of digital marketing has been carried out to increase customer awareness. Marketplace as a manifestation of e-commerce is used as an innovation or change in sales methods.

Preferensi Masyarakat Dalam Memilih Bank di Situ Udik, Cibungbulang, Bogor

2020 ◽  
Vol 1 (1) ◽  
pp. 45-55
Author(s):  
Rinaldi Septiana ◽  
Rio Kartika Supriyatna
Keyword(s):  
Data Collection ◽  
Significant Influence ◽  
Quantitative Data ◽  
Primary Data ◽  
Direct Influence ◽  
Significant Positive Effect ◽  
Collection Method ◽  
The People ◽  
Regression Test ◽  
Positive Effect

The purpose of this study is to determine and analyze the magnitude of the effect of expectations and benefits on motivation partially and simultaneously. Analyze the effect of expectations and benefits on decisions. Analyzing the effect of expectations and benefits on decisions through intervening variables.This research is quantitative. Data collection method is to use primary data through a questionnaire to the people of Situ Udik Village with a sample size of 96 respondents. The analysis used is path analysis. The results of the study in regression 1 showed that partialy and simultaneously the expectation variable had a real positive effect on people's motivation. The model regression test shows that the expectation variable has no effect on motivation. Simultaneously shows the expectation and profit variables have a significant positive effect on motivation. The influence of expectations on decisions proves that there is no direct influence on decisions. Analysis of the effect of profits on decisions proves that there is a significant influence on decisions. In the analysis of the influence of expectations on decisions through motivation shows there is a significant effect, on the profit variable, there is an influence on decisions through motivation as a connecting variable.  

scholarly journals Pengaruh Kompensasi Dan kepuasan Kerja Terhadap Kinerja Karyawan Pada PT Winsen Kencana Perkasa

2021 ◽  
Vol 4 (2) ◽  
pp. 753-763
Author(s):  
Toni Toni ◽  
Mauli Siagian
Keyword(s):  
Job Satisfaction ◽  
Data Collection ◽  
Statistical Data ◽  
Employee Performance ◽  
Sampling Technique ◽  
Test Results ◽  
Collection Method ◽  
Performance Variables ◽  
Regression Test ◽  
Positive Effect

This study aims to determine the effect of (X1) compensation and (X2) job satisfaction on (Y) employee performance at PT Winsen Kencana Perkasa by using this 130 response saturation sampling technique. The data collection method used a questionnaire. This study uses multiple regression test results showing that (X1) compensation and (X2) job satisfaction have a positive effect on (Y) employee performance based on regression results and with the value of R Square. Based on statistical data, the indicators in this study are valid and reliable variables. Hypothesis testing using the t test shows that (X1) compensation and (X2) job satisfaction are proven to have a significant effect on (Y) employee performance. Then through the F test it can be seen that the variable (X1) compensation and (X2) job satisfaction simultaneously must have an effect on employee performance variables with F count greater than F table

scholarly journals NILAI TAMBAH DARI USAHA PENGOLAHAN TEPUNG TERIGU MENJADI MARTABAK MARKOBAR KOTA MANADO

2018 ◽  
Vol 14 (2) ◽  
pp. 35
Author(s):  
Amar ., Nfn ◽  
Tommy F. Lolowang ◽  
Nordy F. L. Waney
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Value Added ◽  
Added Value ◽  
Primary Data ◽  
Selling Price ◽  
Total Revenue ◽  
Collection Method ◽  
Profit Analysis ◽  
Business Profit

This study aims to determine the magnitude: (1) the added value of flour business into martabak Markobar Manado (2) profit from flour processing business into martabak Markobar Manado City. The study was conducted in October to December 2017, located in Markobar Kota Manado. Data collection method is done by using primary data. Primary data was obtained through interviews with relevant parties based on a prepared list of questions, as well as on-site observations. Data analysis in this study using: 1) value-added analysis and 2) profit analysis with the formula π = TR - TC. The results showed that Markobar Manado process 3 types of martabak martabak 2 flavors, martabak 4 flavors and martabak 8 flavors. Number of martabak 2 taste processed ie 96 pieces with selling price per fruit of Rp. 50,000 so the total revenue is Rp.4.800.000. Number of martabak 4 flavors processed ie 144 fruit with the selling price per fruit of Rp. 80,000 so that the revenue received by Markobar is Rp.11.520.000. Number of martabak 8 taste processed ie 240 fruit with selling price per fruit of Rp. 100.00.000 so that the revenue received by Markobar is Rp.24.000.000 Profit business martabak 2 taste of Rp. 485,116.71, business profit martabak 4 taste of Rp. 5,297,675.07 and business profit martabak 8 taste of Rp. 9,322,791.78. Processing business martabak 2 flavors produce value added Rp 2,357,116.71, processing martabak 4 flavors produce value added Rp. 8,105,675.07 and martabak processing 8 flavors produce added value of Rp. 14,002,791.78.*eprm*.

scholarly journals TELEMEDICINE AS AN EFFORT TO IMPROVE PUBLIC KNOWLEDGE TO FIGHT COVID-19 PANDEMIC

2021 ◽  
Vol 2 (1) ◽  
pp. 6
Author(s):  
Sacharissa Zerlina Tsarwah Thirafi ◽  
Triadi Putra Paladan ◽  
Bonfilio Neltio Ariobimo ◽  
Barizatul Husniyah ◽  
Monica Tiara Arum Kinanthi ◽  
...  
Keyword(s):  
Health Promotion ◽  
Data Collection ◽  
Sampling Method ◽  
Public Knowledge ◽  
Inclusion Criteria ◽  
Collection Method ◽  
Before And After ◽  
Chain Transmission ◽  
A Current

The role of the community is an essential part to cut down the COVID-19 chain transmission, a current world pandemic. Knowledge determines a person's healthy behavior that can prevent transmission of COVID-19. This research’s goal is to analyze the effect of health promotion via telemedicine on increasing knowledge about COVID-19 prevention in the productive-age population in Indonesia. This study used one group pretest-posttest design and accidental sampling method involving 146 respondents based on the inclusion criteria. The data collection method was carried out by using a questionnaire containing simple and general questions related to COVID-19 that tested subjects before and after telemedicine health promotion. Based on the assessment of the questionnaire through pretest and posttest, there was an increase in the average knowledge after being given health education with telemedicine with p<0.001 (CI 95%). This study shows that telemedicine could significantly increase average knowledge about COVID-19 prevention in the productive-age population in Indonesia.

scholarly journals Key Determinants of International Retail Success: A Case of IKEA Retail

2021 ◽  
Vol 4 (1) ◽  
pp. 18-33
Author(s):  
Padmalini Singh ◽  
K.S. Srinivasa Rao ◽  
Liang Xuan ◽  
Daisy Mui Hung Kee ◽  
Fong Jia Min ◽  
...  
Keyword(s):  
Consumer Behavior ◽  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Retail Store ◽  
Primary Data ◽  
International Strategy ◽  
Collection Method ◽  
Management Planning ◽  
Data Collection Method

IKEA is an internationally well-known largest furniture retailer. The purpose of this study is to study key determinants of IKEA's success. To reach the purpose of this research, we focused on the international strategy IKEA used to approach their customers and IKEA’s SWOT analysis. Besides, we also focus on how IKEA store layout influences consumer behavior. The primary data collection method was interviews conducted with IKEA customers by Google forms. This study found that IKEA’s unique management planning and marketing strategy attract customers to revisit the retail store.

Role of TQM in Sustained Business Performance in Indian Automotive Supply Chain

2018 ◽  
pp. 121-143 ◽  
Author(s):  
Sanjiv Narula ◽  
Satwinder Pal ◽  
Vinay Saini ◽  
Prabhat Saxena ◽  
Ajay Goyal ◽  
...  
Keyword(s):  
Cost Effectiveness ◽  
Business Performance ◽  
Primary Data ◽  
Total Quality ◽  
Business Sustainability ◽  
Automotive Supply Chain ◽  
The Cost ◽  
Automotive Supply ◽  
The Relationship

This chapter creates a place in which TQM (total quality management) differs from business sustainability. Management can focus themselves more accurately when they understand the missing link between these two aspects. It also helps to reduce and eliminate certain wastes related to cost and efficiency and helps to produce better quality with minimum waste. In this study, a TQM framework is developed according to a comprehensive literature review: primary data collection through a structured questionnaire and interview of performers/nonperformers at various levels in different organizations. Analysis of data is used to establish the relationship between attributes of TQM and business sustainability. TQM enhances the cost effectiveness while helping suppliers to produce enhanced quality to their customers and with minimum efforts and lesser rejection. Analysis of data is used to establish the relationship between attributes of TQM and cost effectiveness in an organization.

The Ubiquitous Role of Mobile Phones in Value Co-Creation Through Social Media Marketing

2021 ◽  
pp. 2166-2180
Author(s):  
Syed Far Abid Hossain ◽  
Xu Shan ◽  
Abdul Qadeer
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Mobile Phones ◽  
Random Sampling ◽  
Vital Role ◽  
Social Media Marketing ◽  
Primary Data ◽  
Use Of Social Media ◽  
Shed Light

The purpose of this paper is to ascertain the contemporary role of mobile phones in value co-creation through social media marketing. How mobile phones, in particular, smartphones with the help of numerous social media generate value co-creation, is the key objective of this study. A random sampling method was used to conduct a survey in different universities in China to identify the role of mobile phones in value co-creation. Findings from primary data collection indicated that mobile phones play a vital role in value co-creation because of the extensive use of social media. If value co-creation through social media marketing develops with the help of producers, suppliers and other intermediaries with the necessary technology and trust, the society, as well as customers, may enjoy a unique way of shopping. Future studies with mixed methodology and respondents who use different social media as a tool to generate value co-creation may shed light on the undiscovered phenomenon of social media marketing in the context of the mobile phone.

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