scholarly journals The concept of product market positioning

2021 ◽  
pp. 8-21
Author(s):  
A. T. Tleuberdinova ◽  
R. R. Zhussupgazina
Keyword(s):  
Comparative Method ◽  
Strategic Positioning ◽  
Market Positioning ◽  
Positioning Strategy ◽  
Brand Development ◽  
History Of ◽  
Main Components ◽  
Definition Of ◽  
Methodological Aspects ◽  
Further Development

The purpose of the article was to reveal the concept of positioning in the market and its main components by identifying the main strategic advantages and properties of this approach. In addition, the article notes the basic rules for positioning the product and highlights the importance of using the positioning map in controlling the position of the product. The article considers the history of the concept of positioning, defines the features of the approaches and definitions of various authors, as well as the analysis of the selection of its criteria. The authors of the article explain the essence of the positioning process, justify the conditions for choosing a positioning strategy.Methodology - The authors used a comparative method of analyzing various positioning strategies and strategic branding, as well as a structural and functional approach in assessing the versatile risky positions of products in the market, in presenting individual positioning processes and describing their stages.Originality / value of the research. The results of the study provide new systematized knowledge that contributes to the further development of the scientific foundations of strategic positioning, increasing the level of scientific research, as well as expanding practical application.Findings - The authors summarize the theoretical and methodological aspects of strategic positioning, based on the systematization of existing practices, the author's interpretation of the concept of "positioning" is given, an author's algorithm is proposed for the actions of companies to develop and implement a positioning strategy based on the need to plan brand development and mandatory analysis of the competitive environment through the definition of attributes and images of competing companies.

Towards the digital land reclamation

2020 ◽  
pp. 5-9
Author(s):  
Sergey Vasil'ev ◽  
Vyacheslav Schedrin ◽  
Aleksandra Slabunova ◽  
Vladimir Slabunov
Keyword(s):  
Retrospective Analysis ◽  
Land Reclamation ◽  
Practical Experience ◽  
Maximum Effect ◽  
Optimal Management ◽  
Scientific Potential ◽  
History Of ◽  
Definition Of ◽  
Further Development ◽  
Full Cooperation

The aim of the research is a retrospective analysis of the history and stages of development of digital land reclamation in Russia, the definition of «Digital land reclamation» and trends in its further development. In the framework of the retrospective analysis the main stages of melioration formation are determined. To achieve the maximum effect of the «digital reclamation» requires full cooperation of practical experience and scientific potential accumulated throughout the history of the reclamation complex, and the latest achievements of science and technology, which is currently possible only through the full digitalization of reclamation activities. The introduction of «digital reclamation» will achieve greater potential and effect in the modernization of the reclamation industry in the «hightech industry», through the use of innovative developments and optimal management decisions.

scholarly journals Editing: Problems of Terminology

2020 ◽  
pp. 173-191
Author(s):  
Piotr P. Zhauniarovich ◽  
Keyword(s):  
Scientific Knowledge ◽  
Book Publishing ◽  
Scientific Discourse ◽  
Professional Activity ◽  
Discipline Problems ◽  
History Of ◽  
Scientific Terms ◽  
Main Components ◽  
Definition Of

Taking into consideration the fact that editing is considered to be a field of scientific knowledge, a sphere of practical activity, and a discipline, problems of terminology appear. The aim of the research is to reveal definitions and statements that tend to take the role of terms and contain conflicting statements obstructing the scientific comprehension of terms. The research focuses on the comparison of different definitions of the term “editing” and of its types given by Russian and foreign theorists and practitioners, as well as on the analysis of new terms introduced into scientific discourse. The author touches upon various definitions of the concept of editing, considers its types as well as differences between the notions of editing and literary editing, compares the interpretations of these concepts in Russian, British, and American (editing, copyediting), Ukrainian and Polish scientific discourses, offers his vision of the problems. Textbooks and reference books do not always provide proper differences between the two main components of editorial activity—editorial analysis (evaluation) and editing. There are significant developments of Russian researchers in the direction of the history of editing ahead of the Western research. One can state that Russia has a school of editing history, and university researchers make a great contribution to its development. The author suggests adhering to the established traditions in the interpretation of editing and using it in journalism in the same sense as in book publishing, since initially it was the publishing of books that caused the need in editing as a professional activity. The result of the research demonstrates that it is impossible to refer editing as a sphere of scientific knowledge only to book publishing or philology. The author proposes his own definition of editing, tries to optimize the number of types of editing (particularly, duplication of the notions “editing” and “literary editing”, “editing” and “copyediting” is stated), and introduces a terminological combination “history of editing” into scientific discourse. The author proves that the replacement of the concepts “editing” and “editorial analysis” with such notions as “text activity” and “criticism of speech”, respectively, is not justified in scientific terms.

scholarly journals Development of the prospective specialists’ professional responsibility

2020 ◽  
Vol 8 (3) ◽  
pp. 33-43
Author(s):  
Liliia Mykolaivna Potapiuk ◽  
Keyword(s):  
Professional Training ◽  
Theory And Practice ◽  
Professional Responsibility ◽  
Self Sufficiency ◽  
Professional Requirements ◽  
Main Components ◽  
Definition Of ◽  
Favorable Conditions ◽  
Further Development

Increasing the level of the prospective specialists' professional responsibility is an important aspect of preparing young people for life and work in a highly-competitive and dynamic society. Professional training of the competitive professionals is inextricably interwoven with the development of their abilities, worldview, cognitive independence, moral and ethical culture, national consciousness, ability to perform tasks at a high professional level, solve life and personal problems. With reference to the scientific sources, the article describes varied approaches to the definition of the concept of responsibility. In the focus of the study are the most essential issues of the notion of future specialist's professional responsibility. The author argues that professional responsibility reflects the objectively necessary relationships in a team, which are characterized by a conscious need to fulfill professional requirements, moral and professional duties, social norms, to be responsible for the professional actions as to the colleagues, team, and society. The article highlights the most important areas of vocational education improvement, focusing on the most favorable conditions for the professional responsibility formation, describes the set of factors, requirements, and influences aimed at facilitating the process. Pedagogical conditions involve the factors and professional interests, which contribute to the future specialist's self-sufficiency and self-criticism development, provide for the disclosure of the personality potential, influence the formation of professionally significant qualities of future specialists, improve the quality of their training and inspire the specialist for further development, transformation, and integration into the European and world community. The study has revealed that the mechanisms of professional responsibility formation work more efficiently owing to the implementation of properly selected pedagogical approaches in the process of training. The main components that determine the level of professional responsibility are identified. The key findings of the study argue that the quality of the formation process of the professional responsibility of the prospective specialist depends greatly on the gradual and manageable training, filling the training content with integrative combination of personal, pedagogical and professional components, development of the organizational principles based on the combination of theory and practice, involving students in various types of activity.

scholarly journals Diagnostic criteria for metabolic syndrome – a historical overview

2020 ◽  
Author(s):  
Magdalena Szychlińska ◽  
Katarzyna Gontarz-Nowak ◽  
Wojciech Matuszewski ◽  
Katarzyna Myszka-Podgórska ◽  
Elżbieta Bandurska-Stankiewicz
Keyword(s):  
Metabolic Syndrome ◽  
Clinical Practice ◽  
Current Definition ◽  
History Of Research ◽  
Essential Components ◽  
History Of ◽  
Main Components ◽  
Definition Of ◽  
New Research ◽  
European Group

Introduction: Although attempts to establish a definition of metabolic syndrome (MS) intensified two decades ago, research into diseases co-occurring with MS was initiated as early as in the 17th century. The breakthrough came in 1988 with a study by Gerald M. Reaven, which combined so far unrelated conditions into X syndrome. In the 20th and 21st century, research focused on providing a definition applicable in clinical practice. Aim: The following overview summarizes the history of MS, from early descriptions to the most recent attempts at defining it. Material and methods: The literature was searched in PubMed, Scopus, and Google Scholar databases focusing on history of research on MS, criteria of diagnosis. Results and discussion: Since 1998, while the concept of MS was accepted, the definition has evolved. Since the European Group for the Study of Insulin Resistance definition was announced, the essential components of diagnosing MS have not changed, they have only been specified to include a greater part of the population. It seems that MS is not only a pathophysiological term, but also a practical-clinical one. When diagnosed, it involves further medical treatment. Conclusions: (1) The definition of MS has evolved, becoming simplified so that it can be used in clinical practice. (2) Main components of diagnosing MS have been specified to include a greater part of the population. (3) It seems that MS is not only a pathophysiological term, but also a practical-clinical one. (4) The construct of MS definition has inherent limitations which impact on its clinical usefulness. (5) The current definition might be subject to more modifications following new research studies.

scholarly journals History of Complex Identity Research

2020 ◽  
pp. 1216-1229
Author(s):  
Yuliya S. Zamaraeva ◽  
Natalia P. Koptseva
Keyword(s):  
21St Century ◽  
Intercultural Relations ◽  
Cultural Relations ◽  
Modern Culture ◽  
Conceptual Definition ◽  
History Of ◽  
Conceptual Problems ◽  
Complex Forms ◽  
Definition Of ◽  
Further Development

The article reveals conceptual problems of the formation of the concept of “complex identity” in modern humanities based on the analysis of foreign and Russian studies. In scientific history, the conceptual definition of the notion emerged in the last third of the 20th century in sociology and social psychology, however, since the beginning of the 21st century it received further development due to the interdisciplinary research, which allowed scientists to identify complex forms of identity in a dynamically developing world. At the beginning of the 21st century, the interest in identity as a cultural problem increased and it became necessary to study it in the context of modern culture and intercultural relations. Culturological problems allow us to combine existing ideas into a conceptual definition of the concept of “complex identity” and to prioritize research in accordance with modern socio-cultural relations

scholarly journals The Azerbaijan Theme in the Works of Fedor Modorov: An Art History Analysis

2020 ◽  
Author(s):  
Х.А. Зейналов
Keyword(s):  
Art History ◽  
Comparative Method ◽  
Historical Significance ◽  
Industrial Landscape ◽  
The People ◽  
History Analysis ◽  
History Of ◽  
The Rich ◽  
Historical Comparative ◽  
Definition Of

Цель настоящей статьи – исследование азербайджанских мотивов в творчестве известного русского живописца, народного художника РСФСР Федора Модорова. В середине 20-х гг. прошлого века Модоров, побывав в Азербайджане, создал ряд работ, посвященных нефтяной индустрии республики, а также истории и культуре азербайджанского народа. Несмотря на то, что от момента создания этих полотен прошел почти век, они до сих пор не были предметом отдельных изысканий. Автор попытался восполнить этот пробел – им осуществлена классификация относящихся к данной теме произведений художника, проведен их краткий искусствоведческий анализ и впервые дана оценка в художественном и историческом аспектах. В ходе исследования также было отмечено, что в наше время, когда культурные связи между Азербайджаном и Россией вступили в новую фазу, освещение их истории приобретает особое значение, позволяя народам обеих стран глубже узнать и оценить общее историко-художественное наследие. The aim of the article is an art history analysis of the works on the theme of Azerbaijan by the outstanding Russian painter, people’s artist of the RSFSR Fedor Alexandrovich Modorov (1890–1967). This analysis involves the establishment and refinement of the history of these works’ creation, the classification and definition of their historical and artistic significance. In the study, the author used the historical-comparative method to analyze Modorov’s works and compare them with works of other Russian artists. The research materials were Modorov’s paintings, as well as historical, biographical, and art studies by Soviet, Russian, and Azerbaijani researchers. The problem is characterized by an extremely poor degree of elaboration: on its own, the theme of Azerbaijan was not even distinguished by researchers who studied the artist’s works. Meanwhile, over the years of his creative business trip to Azerbaijan at the initiative of the Association of Artists of Revolutionary Russia in the 1920s–1930s, Modorov painted about 20 paintings and watercolors directly related to Azerbaijani themes. During the study, most of the artist’s works on the theme of Azerbaijan were examined, their historical and artistic significance was determined and substantiated, features associated with national specifics were identified and shown. The history of some paintings is clarified, the works are systematized by genre and theme. Modorov’s works are compared with other artists’ paintings on the topic. Modorov’s Azerbaijani series is divided into four groups according to the thematic principle: historical and revolutionary theme; industrial landscape; city landscape; national theme. Common features were revealed in the ideological, aesthetic, and artistic solutions of the paintings: they all show industrial achievements, development of public life and activities; convey the rich national color and character, everyday characteristics of the people; reflect the panorama of Baku and its historical and architectural monuments. The artistic and historical significance of these works is emphasized, despite the fact that about a hundred years have passed since their creation. It is noted that, at present, when the cultural ties between Azerbaijan and Russia have entered a new phase, coverage of the history of mutual cultural ties is of particular importance as it allows the peoples of both countries to more deeply learn and appreciate the common historical and artistic heritage.

scholarly journals The Phenomenon of the Ukrainian Soviet Philosophy

2019 ◽  
Vol 21 (12) ◽  
pp. 34-41
Author(s):  
I. V. Kozii
Keyword(s):  
Soviet Philosophy ◽  
Parallel Analysis ◽  
Philosophical Tradition ◽  
Soviet Period ◽  
General Outline ◽  
Philosophical Thought ◽  
History Of ◽  
Free Development ◽  
Definition Of ◽  
Further Development

A number of opinions of the modern Ukrainian scientists concerning the definition of the term “Soviet philosophy” and its impact on the further development of a philosophical thought in Ukraine are analyzed in the article. The connection between the intensity of the popularization of the Marxism ideology by the speakers of the Soviet philosophy in Ukraine and the degree of freedom in the evolution of national philosophical traditions (in this case, the Ukrainian philosophy) is established. Also, the notions “Soviet philosophy”, “Ukrainian Soviet philosophy”, with the parallel analysis of the development of some core vectors of the Ukrainian philosophy in the Soviet period, are construed.The influence of the main concepts of the Ukrainian Soviet philosophy on the further development of national philosophy is evaluated. The article states that for the further unbiased development of the Ukrainian philosophical tradition it is necessary to get rid of the obsessive influence of the Soviet past that was under way in the Ukrainian history for many decades of the XX century, and also continues to indirectly influence the contemporary Ukrainian philosophy. Thus, in order to ensure the further free development of the Ukrainian philosophy, domestic scholars should, in an impartial way, investigate the role and place of totalitarian ideology (Soviet philosophy) in the history of the development of the Ukrainian philosophical thought, and thus be able to go their own way. Therefore, it is essential to analyse objectively a number of core and fundamental questions regarding the activities of apologists of the Ukrainian Soviet philosophy.Such analysis will help to generate more objectively the general “outline” in the plane of which the investigated phenomenon developed, since we see that many issues in the evolution of the Soviet philosophy either are not covered at all, or are given somewhat distorted. So now there is an increasingly urgent need to study the declared phenomenon.

scholarly journals The concept of “sustainable development” at macro micro-levels: historical overview, approaches to interpretation, characteristics of component concepts

2021 ◽  
pp. 24-30
Author(s):  
Yuliia VOLKOVA
Keyword(s):  
Sustainable Development ◽  
Scientific Literature ◽  
Basic Principles ◽  
The Sustainable Development ◽  
History Of ◽  
Enterprise Level ◽  
Social Environmental ◽  
Main Components ◽  
Definition Of ◽  
Conceptual Foundations

Introduction. Currently, leading economists from different countries are paying more and more attention to the issue of ”sustainable development”, as this issue is currently relevant not only for the country's economy as a whole, but also at the enterprise level. However, because this is a multifaceted and complex category. Many questions arise around it and they remain insufficiently studied and require in-depth research. The purpose of the paper. The scientific literature contains different approaches and different interpretations of the concept of “sustainable development” each scientist interprets this concept in his research. Therefore, it is necessary to consider the historical aspects of the emergence of this concept, to summarize the existing approaches to the interpretation of the category of “sustainable development” and to provide their own understanding of this concept. Find out the main components of sustainable development at the macro and micro levels and provide their characteristics, as well as understand what factors influence the sustainable development of the enterprise. Results. This paper analyzes the history of the concept of sustainable development, notes the basic principles of sustainable development. The approaches of various scientific opinions to the definition of “sustainable development” have been studied, generalized and systematized. Using the experience of domestic and foreign scientists on the interpretation of the concept of sustainable development, defined their own vision of the essence of the concept, and defined the concept of “sustainable development of the enterprise”. The conceptual foundations of the theory of sustainable development, which see a combination of certain basic components, were analyzed. The paper describes the above components of sustainable development in terms of enterprise: economic, social, environmental. The main factors influencing the sustainable development of an industrial enterprise are identified. Conclusion. Thus, the needs of a market economy in modern conditions require more flexibility from enterprises, more policies that are «modern» and strategies of competition. This, in turn, encourages companies to seek new approaches to conducting their business. It is the trajectory of sustainable development of economic activity of the enterprise and is one of the key activities of economic entities, which will contribute to the effective results of this activity.

Vyshnivetsky Castle Library of Prince Mychailo Servaty Vyshnivetsky – Historical Book Heritage and Object of Bibliological and Historical Reconstruction

2014 ◽  
Vol 3 ◽  
pp. 166-182
Author(s):  
Iryna Tsiborovska-Rymarovych
Keyword(s):  
18Th Century ◽  
Historical Analysis ◽  
Cultural Significance ◽  
Historical Sources ◽  
Cultural Images ◽  
The Enlightenment ◽  
Printed Books ◽  
History Of ◽  
Grand Duchy Of Lithuania ◽  
Definition Of

The article has as its object the elucidation of the history of the Vyshnivetsky Castle Library, definition of the content of its fund, its historical and cultural significance, correlation of the founder of the Library Mychailo Servaty Vyshnivetsky with the Book.The Vyshnivetsky Castle Library was formed in the Ukrainian historical region of Volyn’, in the Vyshnivets town – “family nest” of the old Ukrainian noble family of the Vyshnivetskies under the “Korybut” coat of arm. The founder of the Library was Prince Mychailo Servaty Vyshnivetsky (1680–1744) – Grand Hetman and Grand Chancellor of the Grand Duchy of Lithuania, Vilno Voievoda. He was a politician, an erudite and great bibliophile. In the 30th–40th of the 18th century the main Prince’s residence Vyshnivets became an important centre of magnate’s culture in Rich Pospolyta. M. S. Vyshnivetsky’s contemporaries from the noble class and clergy knew quite well about his library and really appreciated it. According to historical documents 5 periods are defined in the Library’s history. In the historical sources the first place is occupied by old-printed books of Library collection and 7 Library manuscript catalogues dating from 1745 up to the 1835 which give information about quantity and topical structures of Library collection.The Library is a historical and cultural symbol of the Enlightenment epoch. The Enlightenment and those particular concepts and cultural images pertaining to that epoch had their effect on the formation of Library’s fund. Its main features are as follow: comprehensive nature of the stock, predominance of French eighteenth century editions, presence of academic books and editions on orientalistics as well as works of the ideologues of the Enlightenment and new kinds of literature, which generated as a result of this movement – encyclopaedias, encyclopaedian dictionaries, almanacs, etc. Besides the universal nature of its stock books on history, social and political thought, fiction were dominating.The reconstruction of the history of Vyshnivetsky’s Library, the historical analysis of the provenances in its editions give us better understanding of the personality of its owners and in some cases their philanthropic activities, and a better ability to identify the role of this Library in the culture life of society in a certain epoch.

Developing capital accounting practices in the integrated reporting system of agricultural organizations

2020 ◽  
Vol 23 (8) ◽  
pp. 906-921
Author(s):  
R.A. Alborov ◽  
S.M. Kontsevaya ◽  
S.V. Kozmenkova
Keyword(s):  
Original Method ◽  
Theory And Practice ◽  
Integrated Reporting ◽  
Governance System ◽  
Analysis And Synthesis ◽  
Agricultural Organizations ◽  
Set Up ◽  
Definition Of ◽  
Methodological Aspects ◽  
Agricultural Organization

Subject. This article deals with the theory-and practice-relevant issues of classification and content definition of different types of capital used as sources of operations financing, and recommendations for developing their accounting in agricultural organizations. Objectives. The article aims to substantiate the organizational and methodological aspects of capital accounting development to generate information on value reserve and creation of value as new in the organization's integrated reporting. The article also aims to define the classification and content of capital types as sources of financing for the organization's activities and develop recommendations for developing the accounting of the availability, increase, reduction or transformation of the relevant types of capital in the organization's business activities. Methods. For the study, we used the methods of analysis and synthesis, induction and deduction, analogy, and comparison. The scientific works of domestic specialists and regulations, including the International Standard on Integrated Reporting (IR) are the methodological basis of this work. Results. The article defines conceptual provisions and offers practical recommendations on the set-up and development of capital flow accounting in the corporate governance system of the agricultural organization. It clarifies the classification and economic content of capital as a source of funding for the organization's reproduction activities. The article also offers an original method of accounting for the value reserve (balances) and capital changes. Conclusions and Relevance. The practical application of the developed recommendations for value accounting and capital changes will help generate all the necessary information in the integrated reporting of the agricultural organization to assess its reserves of value, create value as new, economic, environmental, and social efficiency of the organization's activities. The results of the study can be used to develop the theory, methodology and techniques of accounting of capital types as sources of financing of value creation as a result of the agricultural organization's business activities.

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