PERBEDAAN PREFERENSI KONSUMEN GENERASI Z ANTARA COFFEE SHOP BESAR DAN COFFEE SHOP KECIL DI KECAMATAN COBLONG KOTA BANDUNG

Coffee consumption in Indonesia continues to increase in 2014-2018, making entreprereneurs interested in establishing coffee shops with different classifications. The number of businesses engaged in similar fields has led to competition among coffee shop entrepreneurs. One effort in facing competition is by knowing consumer preferences in order to form the right market segmentation. Lifestyle developments and mindset make almost all generations ever drink coffee including generation Z, which is the youngest potential consumer because it has unique characteristics. Kelurahan Lebak Gede is a place of activity for the Z generation because there are many coffee shops and close to schools or universities. The purpose of this study is to identify the characteristics of generation Z coffee consumers based on demographics, psychography, coffee shop attributes, and identify differences between large coffee shop consumers and small coffee shops consumers. The selection of samples in this study used systematic random sampling techniques with a sample of 88 at a large coffee shop and 68 at a small coffee shop. The analysis used is descriptive analysis, and discriminant analysis. The research results show that there are significant differences in the characteristics of age, consumption intensity, time spent in the coffee shop, and visiting time.

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SEGMENTASI KONSUMEN COFFEE SHOP GENERASI Z DI JATINANGOR

MIMBAR AGRIBISNIS Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis ◽

10.25157/ma.v6i1.2686 ◽

2020 ◽

Vol 6 (1) ◽

pp. 90

Author(s):

Diana Rachmatunnissa ◽

Yosini Deliana

Keyword(s):

Descriptive Analysis ◽

Sample Selection ◽

Coffee Consumption ◽

Sampling Technique ◽

Coffee Shop ◽

Systematic Random Sampling ◽

Generation Z ◽

Consumer Demographics ◽

Coffee Shops ◽

Consumption Intensity

Coffee consumption rate in Indonesia has been increasing since 2013. This fact goes simultaneously with the increase of the number of coffee shops that was built in the last few years. Aside from being a place in which consumers can buy and consume coffee, these coffee shops also developed theirs facilities so that it can be a place for the consumers to socialize or as a comfortable place to do their works. Along with the development of the coffee shops’ facilities, there is also a development in the consumers’ mindset. In the last few years, generation Z has began to grow and became one of the targets of coffee shop consumer demographics. Jatinangor is an education area where a lot of students, who are included as generation Z, do most of their activities. The purpose of this study is to identify the characteristics of generation Z consumers and to identify the preferences of generation Z consumers towards coffee shops in Jatinangor. The sample selection in this study used systematic random sampling technique with a sample of 163 respondents. The analysis used was descriptive analysis and discriminant analysis. The results of this study showed the demography and psychography characteristics of generation Z consumers in a big coffee shop and a small coffee shop in Jatinangor and showed significant differences in variables such as age, consumption intensity, expense, number of visits, number of people, distance, traveling time, time spent at the coffee shop, and visiting time between the consumers.

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STRATEGI PEMASARAN KOPI SPECTRUM DI KOTA BOGOR

Forum Agribisnis ◽

10.29244/fagb.10.2.79-85 ◽

2020 ◽

Vol 10 (2) ◽

pp. 79-85

Author(s):

Puji Nurul Hikmah ◽

Wahyu Budi Priatna

Keyword(s):

Environmental Factors ◽

Product Quality ◽

Coffee Consumption ◽

Marketing Strategies ◽

Matrix Analysis ◽

Coffee Shop ◽

Alternative Strategies ◽

Swot Matrix ◽

The Right ◽

Coffee Shops

The gaining of society’s enthusiasm for coffee can be seen from the increased number of coffee consumption in Indonesia. This would be an opportunity for an entrepreneur to open a coffee shop. The number of coffee shops has always increased from year to year, especially in Bogor City as one of the tourism cities in Indonesia. In this situation, the level of competition will surely increase. Therefore, effective alternative strategies are needed to succeed in this competition. The purpose of this research is to identify the internal and external environmental factors of the company to formulate the priorities of the right marketing strategies. The methods used in this research are the IFE matrix, EFE matrix, IE matrix, SWOT matrix, and QSPM (Quantitative Strategic Planning Matrix). The result of the analysis shows that Kopi Spectrum is in a position of growth and build. Five marketing strategies generated from SWOT Matrix Analysis, that can be implemented by Kopi Spectrum, maintain product quality with an appropriate price (SO1), improve promotional activities that are suitable for the targets (WO1), expand a network of suppliers (ST1), maintain the number of consumers they already have with services and facilities (ST2), and get the halal certificate (WT1). Based on QSPM calculations, the priority strategy from Kopi Spectrum is to maintain the number of consumers they already have with services and facilities.

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FAKTOR YANG MEMPENGARUHI PREFERENSI KONSUMEN KEDAI KOPI MODERN DI BONDOWOSO

JSEP (Journal of Social and Agricultural Economics) ◽

10.19184/jsep.v13i2.16441 ◽

2020 ◽

Vol 13 (2) ◽

pp. 182

Author(s):

Mochamad Hafezd As'ad ◽

Joni Murti Mulyo Aji

Keyword(s):

Urban Areas ◽

Sampling Method ◽

Consumer Preferences ◽

Coffee Consumption ◽

Research Area ◽

City Branding ◽

Coffee Shop ◽

The City ◽

Coffee Shops ◽

Modern Era

In the modern era today, coffee consumption lifestyle started to develop and penetrated the community especially in urban areas. The rapid growth of coffee shops in Indonesia, could be seen as well in Bondowoso. The existence of city branding "Bondowoso Coffee Republic" has increasingly encouraged the emergence of modern coffee shops. This study aimed to determine: (1) the characteristics of modern coffee shop consumers in Bondowoso, (2) factors that influenced the preferences of modern coffee shop consumers. Research area was determined intentionally (purposive method), namely the urban area of Bondowoso Regency. The location of the study was conducted at modern coffee shops located in the City. The sampling method used was incidental sampling with a total of 120 respondents in 3 selected modern coffee shops. The results showed that: (1) there were several characteristics of modern coffee shop consumers in urban areas of Bondowoso consisting of male with a percentage of 77.5 percent and female of 22.5 percent, 66.67 percent of consumers had the intensity of drinking coffee as much as 3-4 cups per day, ( 2) formed 4 factors that influenced consumer preferences based on 15 variables, namely brand image, service, coffee and modernity.

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Stellenbosch coffee society: Societal and locational preferences

Urbani izziv ◽

10.5379/urbani-izziv-en-2019-30-supplement-005 ◽

2019 ◽

Vol Supplement (30) ◽

pp. 64-81

Author(s):

Sanette Ferreira ◽

Lukas Beuster

Keyword(s):

Mixed Methods Research ◽

Coffee Consumption ◽

Physical Factors ◽

Research Approach ◽

Economic Sectors ◽

Third Places ◽

Coffee Shop ◽

The Social ◽

The Town ◽

Coffee Shops

Stellenbosch is a university town boasting knowledge-intensive economic sectors with a variety of ‘new economy’ occupations and activities. The presence of a professional and creative class, as well as university students has changed the economy, the retail landscape and the social spaces of the town. This paper reports on an investigation of the geography of coffee shops (third places) in downtown Stellenbosch and describes the social and physical factors which influence customer preferences for certain coffee shops. A brief review of the literature on the evolution of coffee shop and café cultures, the functioning as third places and the siting of coffee shops in inner cities (or specific neighbourhoods) is presented. A mixed-methods research approach consisting of transect walks, a questionnaire survey and three in-depth-interviews with coffee shop owners (or managers) is explained. The study area in the historical precinct of the town is contextualised. The bigger picture of coffee consumption in Stellenbosch – social and locational preferences, place attachments of consumers and the relative location of coffee shops – is sketched. The findings of three in-depth case studies (selected speciality coffee shops) are discussed. The paper concludes by pointing out some implications for the planning of consumption spaces in secondary cities in developing world contexts.

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Citra Merek Dan Promosi Terhadap Keputusan Pembelian Produk Di Masa Pandemi Covid-19 (Studi Kasus Bs Coffee & Donuts)

Competence : Journal of Management Studies ◽

10.21107/kompetensi.v15i2.12516 ◽

2021 ◽

Vol 15 (2) ◽

pp. 186-203

Author(s):

Mila Camelia ◽

Budi Hartono

Keyword(s):

Natural Disasters ◽

Research Method ◽

Brand Image ◽

Descriptive Analysis ◽

Purchasing Decisions ◽

Government Regulations ◽

The World ◽

The Right ◽

Almost All

Mempertahankan suatu usaha bukanlah hal yang mudah ditengah persaingan yang ketat dan adanya permasalahan yang timbul akibat sesuatu yang tidak terduga seperti bencana alam yang sedang dihadapi hampir seluruh bidang usaha di dunia yaitu permasalah yang timbul akibat pandemi covid-19 yang menimpulkan adanya peraturan pemerintah dalam pembatasan sosial dan juga adanya penurunan daya beli masyarakat yang juga mempengaruhi pendapatan suatu usaha. Untuk menghadapi itu sangat penting bagi seorang wirausaha untuk menetapkan strategi yang tepat untuk mempertahankan usahnya. Objek dalam penelitian ini adalah BS Coffee Donuts yang mana cafe tersebut masih mampu bertahan dan menjalankan usaha ditengah pandemi covid-19 dan ketat persaingan terbukti dengan tidak pernah sepinya pengunjung yang melakukan pesanan dine-in maupun take away. Metode penelitian ini adalah analisis deskriptif. Populasi dalam penelitian ini adalah orang yang pernah mengkonsumsi produk BS Coffee Donuts dan bersedia untuk mengisi kuisioner yang disebarkan oleh peneliti. Penentuan sample pada penelitian ini didasarkan pada dua kriteria yaitu orang yang pernah membeli produk BS Coffee Donuts yang berjumlah 41 orang. Hasil penelitian ini menyatakan bahwa variabel citra merek dan promosi merupakan faktor yang mempengaruhi keputusan pembelian konsumen BS Coffee Donuts. Maintaining a business is not easy in the midst of intense competition and there are problems that arise due to something unexpected such as natural disasters that are being faced by almost all business fields in the world, namely problems that arise due to the covid-19 pandemic which has led to government regulations in social restrictions. and also a decrease in people's purchasing power which also affects the income of a business. To deal with it, it is very important for an entrepreneur to set the right strategy to maintain his business. The object in this research is BS Coffee Donuts, where the cafe is still able to survive and run a business in the midst of the covid-19 pandemic and tight competition as evidenced by the never empty visitors who order dine-in and take away. This research method is descriptive analysis. The population in this study were people who had consumed BS Coffee Donuts products and were willing to fill out the questionnaire distributed by the researcher. Determination of the sample in this study is based on two criteria, namely people who have bought BS Coffee Donuts products, amounting to 41 people. The results of this study indicate that brand image and promotion variables are factors that influence consumer purchasing decisions for BS Coffee Donuts.

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI BEHAVIORAL INTENTION APLIKASI DELIVERY SERVICE FOOD&BEVERAGE

Jurnal Manajemen ◽

10.31937/manajemen.v13i1.2069 ◽

2021 ◽

Vol 13 (1) ◽

pp. 164-182

Author(s):

Hayu Gathut Abyantoro Seno ◽

Purnamaningsih Purnamaningsih

Keyword(s):

Behavioral Intention ◽

Structural Equation ◽

Coffee Consumption ◽

Positive Influence ◽

Food Delivery ◽

Equation Model ◽

Coffee Shop ◽

Time Saving ◽

Managerial Implications ◽

Coffee Shops

Abstract - During the Covid-19 pandemic, the food and beverage industry, especially coffee consumption, increased by 44% from 2008-2019. This is also supported by the increasing number of coffee shops with the coffee to go concept, namely coffee shops that are built with simple outlets and focus on serving take away. Fore Coffee is a coffee shop with the concept of coffee to go. During the Covid-19 pandemic, several outlets of Fore Coffee were closed. Facing this circumtance Fore Coffee focused on selling through online media, including applications. However, in 2020 data shows that the performance of the Fore Coffee app has decreased. This of course had an impact on the sales of Fore Coffee. Therefore, the aim of this research is to increase consumer desire to use the Fore Coffee application. Fourteen hypotheses will be tested in this study. The data will be analyzed by using a structural equation model (SEM). The samples analyzed were 145 samples. The results of this study indicate that time saving orientation and price saving orientation have a positive influence on post-usage usefulness and post-usage usefulness has an influence on attitude towards online food delivery services, and behavioral intention. Meanwhile, hedonic motivation and prior online purchase experience have no influence on behavioral intention. Managerial implications will be discussed in depth in this study. Keywords: Convenience; Post-Usage Usefulness; Attitude; Behavioral Intention

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The Impact of Utilitarian Value, Hedonic Value, and Brand Image of Modern Coffee Shop City of Malang on Customer Satisfaction

Jurnal Ekonomi & Bisnis JAGADITHA ◽

10.22225/jj.8.2.2021.172-178 ◽

2021 ◽

Vol 8 (2) ◽

pp. 172-178

Author(s):

Khalikussabir ◽

Abdul Waris

Keyword(s):

Customer Satisfaction ◽

Brand Image ◽

Descriptive Analysis ◽

Coffee Shop ◽

Quantitative Descriptive Analysis ◽

Hedonic Value ◽

Utilitarian Value ◽

Quantitative Descriptive ◽

The Impact ◽

Coffee Shops

The existence of modern coffee shops in Malang City is growing and encouraging the birth of coffee shops with all things modern nuances, one of factor is the number of students in Malang City is increasing year by year, so that this moment is used by entrepreneurs to establishing modern coffee shops in the city of Malang, but not all modern coffee shops can maintain their business because competition in introducing or selling products is not oriented to the characteristics of their consumers, this is a challenge for entrepreneurs to be able to understand the characteristics of their consumers well to be able to compete. The purpose of this study is to find out how the impact of utilitarian value, hedonic value, and brand image of modern coffee shops in Malang City on customer satisfaction by using a quantitative descriptive analysis method approach. The results of data analysis show that: 1) utilitarian value behavior that has a consumer has a significant effect on modern coffee shop customer satisfaction; 2) the hedonic value behavior that has consumers has a significant effect on modern coffee shop customer satisfaction; and 3) brand image embedded in consumers has a significant effect on modern coffee shop customer satisfaction.

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THE EMERGENCE OF LOCAL COFFEE SHOPS IN INDONESIA AS A COUNTER TO AMERICAN CULTURE HEGEMONY

Rubikon : Journal of Transnational American Studies ◽

10.22146/rubikon.v6i1.61485 ◽

2020 ◽

Vol 6 (1) ◽

pp. 1

Author(s):

Siti Nurhasanah ◽

Chika Dewi

Keyword(s):

World War Ii ◽

American Culture ◽

The United States ◽

Coffee Shop ◽

Library Research ◽

Culture Production ◽

Unique Experience ◽

Almost All ◽

Coffee Shops ◽

Circuit Of Culture

After winning World War II, the United States (US) tried to spread its hegemony in almost all aspects, including culture. Starbucks has become the biggest MNC belong to the US that spreads western culture in Indonesia. Starbucks, with its 326 outlets in Indonesia, has brought its new value to Indonesian society. In this paper, the writer would like to analyze the response of Indonesians in dealing with the cultural hegemony that Starbucks brings as the representation of the American culture. This paper uses library research as the data collection method and qualitative method in analyzing the data. The writer analyzes this case by applying the circuit of culture theory, which consists of 5 aspects: production, consumption, regulation, representation, and identity. The writer will focus on how local coffee shops adopt the management and production process from Starbucks applied in their coffee shops. The creativity of Indonesians has made new cultures are quickly adopted. The advent of Starbucks in Indonesia had stimulated the establishment of local coffee shops that are not less competitive with Starbucks as the giant coffee shop corporation. The local coffee shops can give a unique experience in enjoying a coffee just like Starbucks with its “Starbucks Experience”. The local coffee shops also can provide not only coffee, but also other products that might take the interest of customers. The local coffee shops are able to imitate, and modify Starbucks concept in local versions.Keywords: Starbucks; circuit of culture; production; local coffee; coffee culture

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Knowledge, Attitudes, And Practices Towards COVID-19 Among Mizan-Aman Town Residents In SNNPR, Bench Shako Zone, Southwest Ethiopia, 2020

10.21203/rs.3.rs-159253/v1 ◽

2021 ◽

Author(s):

Aklilu Mamo Dachew ◽

Girma Mamo Zegene ◽

Wasihun Adraro Ambo ◽

Meseret Gebremariam Setegn

Keyword(s):

Data Collection ◽

Descriptive Analysis ◽

Community Based ◽

Systematic Random Sampling ◽

Attitudes And Practices ◽

Runny Nose ◽

First Case ◽

Back Ground ◽

Almost All ◽

Study Participants

Abstract Back ground: The first case of COVID 19 in Ethiopia was confirmed on March 13, 2020. Currently the disease is highly spreading into almost all administrative regions of Ethiopia. COVID -19 is not only a health problem but also causes to the socio-economic crisis. Methods ; community based descriptive study design was conducted in Mizan aman town.Three kebeles were randomly selected from the five kebeles, by proportionally allocating the samples, to each kebeles, from shesheka 134, from Adiss ketema 166, from Kometa ketema,122 samples taken. Households from each kebele were selected by systematic random sampling. First house was selected randomly and every 12th house was selected for the study and one participant from each house was taken for interview by lottery method. Data were collected by using a structured questionnaire adapted from different literatures. Data collectors used interview methods by strictly using masks and keeping physical distances.Questionaire administered data collection was avoided during data collection time to reduce cross contamination. Data was entered in EpiData version 3.1 and exported to SPSS version 21 for analysis. Descriptive analysis was done to summarize the frequencies of correct and percentages. Variables whose p-value <0.05 were considered as statistically significantResult The percentage of the respondents who correctly answered fever, fatigue, dry cough and muscle ache can be one of the symptoms of COVID 19 was 94.9% and 74.8% of the respondents correctly answered that, stuffy nose, runny nose, and sneezing are additional symptoms of corona virus. According to the finding, 64.3% had confidence that Ethiopia can win the battle and the study participants who had optimistic attitude weather they go quarantine if infected was 70.6%. The study result showed that 64.3% visited the crowded place during the interview and 61.1% didn’t wear masks when leaving home, 50.8% of the respondents did not avoid cultural behaviors, such as shaking hands, only 48.4% have been practiced social distancing.

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PENGARUH BEBERAPA FAKTOR DALAM PENETAPAN LOKASI KEDAI KOPI

Perspektif ◽

10.53947/perspekt.v1i3.126 ◽

2022 ◽

Vol 1 (3) ◽

pp. 305-320

Author(s):

Suwandi Suryasaputra

Keyword(s):

Negative Impact ◽

Positive Impact ◽

Rapid Development ◽

Easy Access ◽

Residential Areas ◽

Coffee Shop ◽

Trading Activities ◽

The One ◽

Almost All ◽

Coffee Shops

Abstrak Kopi menjadi salah satu komoditas yang pada masa pandemi ini justru mengalami peningkatan pesat, baik dari sisi bisnis usaha, maupun dari sisi jumlah kedai kopi yang bertema kekinian dibanding komoditas usaha lainnya. Salah satu kota di Indonesia yang mengalami perkembangan yang sangat pesat berkaitan dengan bisnis kedai kopi adalah Kota Tarakan, Kalimantan Utara. Meskipun dibanding kota lain di Kalimantan, barangkali perkembangan kedai kopi di kota Tarakan sedikit tertinggal 3-4 tahun misalnya dari kota Balikpapan dan Banjarmasin. Jumlah kedai kopi di Kota Tarakan mengalami peningkatan cukup pesat dalam kurun waktu dari tahun 2019 hingga 2021 ini. Lokasi kedai kopi di Kota Tarakan tersebar di sekitar kawasan perdagangan, perkantoran dan permukiman penduduk. Kehadiran kedai kopi di beberapa kawasan disatu sisi berdampak positif, yaitu menghidupkan kawasan di sekitar kedai yang semula sepi dan rawan, menjadi ramai, namun disisi lain juga kadang kala berdampak negatif, seperti terjadi kemacetan lalulintas, kesulitan lahan parkir dan kebisingan suara dari aktivitas kedai kopi. Oleh karena itu pemilihan lokasi kedai kopi menjadi tantangan tersendiri. Penelitian ini bertujuan untuk menentukan pengaruh dari beberapa faktor utama yang mendasari pemilik kedai kopi memilih lokasi untuk pendirian kedai kopinya di Kota Tarakan. Menjamurnya kedai kopi kekinian dari sisi perkembangan perekonomian kota sangat baik, karena memicu denyut perekonomian kota, membantu mengakselerasi pemulihan ekonomi dimasa pandemi serta menjadi salah satu masukan menarik dalam pembangunan tata kota dan pengembangan pusat-pusat ekonomi baru di Kota Tarakan terutama yang berkaitan dengan aktivitas perdagangan dan jasa. Penelitian ini masih merupakan ide gagasan/pemikiran penulis yang melihat bahwa perkembangan kedai kopi dari hari ke hari sebagai suatu fenomena unik sebuah kota. Dan itu terjadi di hampir seluruh kota besar di Indonesia. Data yang digunakan merupakan informasi yang diperoleh dari komunitas kopi yang terdiri dari para pemilik kedai kopi dan barista di Kota Tarakan. Berdasarkan hasil pengamatan diperoleh empat kelompok faktor yang menggambarkan karakter pemilihan lokasi kedai kopi di Kota Tarakan. Kelompok faktor yang mempengaruhi pemilihan lokasi kedai kopi di Kota Tarakan yaitu fleksibilitas/aksesibilitas lokasi, kesesuaian/ketepatan lokasi, dukungan/support di sekitar lokasi, dan faktor-faktor tambahan lainnya. Fleksibilitas lokasi yaitu jangkauan kemudahan akses ke lokasi kedai dan bagaimana pelanggan/customer bisa dengan mudah mencapainya. Kesesuaian lokasi yaitu ketepatan pemilihan lokasi kedai dengan pertimbangan tertentu agar dapat mengakomodir kebutuhan dari kegiatan kedai kopi tersebut. Dukungan di sekitar lokasi yaitu adanya elemen-elemen pendukung yang ada di sekitar lokasi yang bisa menunjang dan mempermudah dalam kegiatan operasional kedai kopi. Faktor tambahan lainnya adalah faktor lain yang menjadi pertimbangan pemilihan lokasi namun relatif tidak memberikan pengaruh yang besar dalam penentuan pemilihan lokasi kedai kopi di Kota Tarakan, antara lain faktor efisiensi biaya kontrak. Abstract Coffee is one of the commodities that experienced a rapid increase during this pandemic, both in terms of the business and the number of coffee shops with contemporary themes compared to other business commodities. One of Indonesia's cities experiencing rapid development to the coffee shop business is Tarakan City, North Kalimantan. Although compared to other cities in Kalimantan, perhaps the result of coffee shops in Tarakan is a little behind 3-4 years, for example, from Balikpapan and Banjarmasin's towns. Tarakan City's coffee shops have increased quite rapidly from 2019 to 2021. The location of coffee shops in Tarakan City is spread around the trading area, offices, and residential areas. The presence of coffee shops in several places, on the one hand, has a positive impact, namely reviving the area around the shop, which was initially quiet and vulnerable, becoming crowded. Still, on the other hand, it also sometimes has a negative impact, such as traffic jams, parking difficulties, and noise from coffee shop activities. Therefore, choosing a coffee shop location is a challenge in itself. This study aims to determine the influence of several primary factors that underlie coffee shop owners selecting a place to establish their coffee shop in Tarakan City. The proliferation of trendy coffee shops in the city's economic development helped accelerate economic recovery during the pandemic and develop new financial centres in Tarakan City, especially trading activities. And services. This research is still the author's ideas/thoughts who see that the development of coffee shops from day to day is a unique phenomenon of a city. Furthermore, it happened in almost all big cities in Indonesia. The data used is information obtained from the coffee community consisting of coffee shop owners and baristas in Tarakan City. Based on the observations, four factors describe the character of choosing a coffee shop location in Tarakan City. The factors that influence the selection of coffee shop locations in Tarakan City are location flexibility/accessibility, suitability/accuracy, support/support around the area, and other additional factors. Location flexibility is the range of easy access to the shop's location and how customers/customers can easily reach it. Location suitability is the accuracy of choosing the shop's location with specific considerations to accommodate the needs of the coffee shop's activities. Another factor is other factors considered for site selection but relatively do not significantly influence the location of coffee shops in Tarakan City, including contract cost efficiency.

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