scholarly journals Consumers’ Perceptions of Green Marketing in the Hotel Industry

2015 ◽  
Vol 12 (1) ◽  
pp. 1 ◽  
Author(s):  
S. Punitha ◽  
Yuhanis Abdul Aziz ◽  
Azmawani Abd Rahman
Keyword(s):  
Hotel Industry ◽  
Developed Countries ◽  
Green Marketing ◽  
Environmental Concerns ◽  
Marketing Concept ◽  
Marketing Tactic ◽  
Wide Range ◽  
Research Questions ◽  
Points Of View ◽  
Level Of Understanding

<p>This paper attempts to explore the evolution of green marketing in the hotel industry. This study is guided by three research questions: (1) to explore the level of understanding of local and international tourists on green marketing; (2) to gather tourists’ points of view if marketers have failed or they have never really tried to adopt the concept; and (3) to examine the level of awareness of tourists relating to green practices embraced by hotels. Purposive sampling using the Maximum Variation Sampling (MVS) technique is used to capture a wide range of perspectives in selecting the respondents. The discussion reveals that the concept has evolved hastily in developed countries while it is an emerging trend in developing countries like Malaysia. While some hotels have already begun to respond to environmental concerns in the country, the lack of promotions and advertisements have become part of the causes of knowledge non-appearance. This paper further concludes that green marketing concept should not just be adopted as a marketing tactic, but has to be considered with much greater dynamism, as it has ecological and social elements within it.<strong></strong></p>

scholarly journals Green Marketing and its Effect on Consumers’ Purchase Behaviour: An Empirical Analysis

2020 ◽  
Vol 5 (2) ◽  
pp. 46
Author(s):  
Ahmad Norsiah ◽  
Ghazali Norfazlina ◽  
Abdullah, Mohamad Fariz ◽  
Nordin Raslan ◽  
Mohd Nasir, Intan Najihah ◽  
...  
Keyword(s):  
Sampling Technique ◽  
Green Marketing ◽  
Environmental Concerns ◽  
Regression Result ◽  
Marketing Concept ◽  
Managerial Implications ◽  
Business Profitability ◽  
Purchasing Behaviour ◽  
Alternative Solutions ◽  
Survey Questionnaires

Over the years, environmental concerns have been extensively discussed. Natural resources are increasingly being diminished for the unscrupulous benefits of business profitability, resulting in an inherent need for alternative solutions. Following this, an application of green marketing concept could be warranted in pursuit of an augmented awareness on environmental conservations. This study aims to investigate the extent to which green marketing tools, namely, eco-brand, eco-labelling, ecopackaging and environmental advertisement affect consumers’ purchase behaviour towards greenrelated products or services. Using a non-probability sampling technique, a total of 300 survey questionnaires were distributed to targeted respondents. However, only 189 feedbacks were usable for further statistical analyses. Regression result revealed that only eco-packaging and environmental advertisement had significant effects on consumer purchasing behaviour. Eco brand and eco labelling proved otherwise. Several managerial implications are further discussed.

scholarly journals Application of green marketing mix of beauty products on sales through purchase decisions as intervening variable

2021 ◽  
Vol 1 (2) ◽  
pp. 81-94
Author(s):  
Danang Satrio ◽  
◽  
Siti Yunitarini ◽  
Nila Rizqiani ◽  
◽  
...  
Keyword(s):  
Global Warming ◽  
Public Awareness ◽  
Environmental Issues ◽  
Developed Countries ◽  
Marketing Mix ◽  
Green Marketing ◽  
Purchase Decisions ◽  
Marketing Concept ◽  
Challenges And Opportunities ◽  
Beauty Products

Public awareness in Indonesia in responding to global warming has increased significantly. Increased public awareness plays an important role in providing challenges and opportunities for companies that provide goods or services to create products that are in accordance with their wishes. The challenge is to guarantee that the goods or services provided are safe for consumers and friendly and do not damage the environment. The concept of green marketing mix refers to the satisfaction of customer needs, wants, and desires in relation to the maintenance and preservation of the environment. Discussions on environmental issues in developed countries have been initiated and developed since the 1990s. Green marketing is a marketing concept used by companies to achieve the main goal of making a profit. Green marketing in the process is an act of integrating broad activities, which include product modifications, changes to the production process, changes to packaging, to changes to advertising. Based on this phenomenon, this study aims to find out how much influence the application of the green marketing mix has on sales.

THE IMPACT OF LEADERSHIP PRACTICES TO TEAM MEMBERS’ SATISFACTION

2009 ◽  
Vol 8 (1) ◽  
Author(s):  
Chalimah .
Keyword(s):  
Conflict Resolution ◽  
Leadership Practices ◽  
Hotel Industry ◽  
Leader Behavior ◽  
Team Leader ◽  
Shop Floor ◽  
Team Members ◽  
Top Executives ◽  
Wide Range ◽  
The Impact

eamwork is becoming increasingly important to wide range of operations. It applies to all levels of the company. It is just as important for top executives as it is to middle management, supervisors and shop floor workers. Poor teamwork at any level or between levels can seriously damage organizational effectiveness. The focus of this paper was therefore to examine whether leadership practices consist of team leader behavior, conflict resolution style and openness in communication significantly influenced the team member’s satisfaction in hotel industry. Result indicates that team leader behavior and the conflict resolution style significantly influenced team member satisfaction. It was surprising that openness in communication did not affect significantly to the team members’ satisfaction.

Drug-induced Cholelithiasis

2020 ◽  
Vol 15 ◽  
Author(s):  
Štefan Alušík ◽  
Zoltán Paluch
Keyword(s):  
Reference Lists ◽  
Developed Countries ◽  
Somatostatin Analogues ◽  
Direct Reference ◽  
Google Scholar ◽  
Drug Induced ◽  
Therapy Initiation ◽  
Wide Range

Background: The prevalence of cholelithiasis in developed countries is high and its cause multifactorial, with a negligible proportion of drug-induced cholelithiasis. Methods: Relevant studies were identified by PubMed, Google Scholar and Science Direct. Reference lists of retrieved articles were also reviewed. The most relevant and up-to-date information was incorporated. Results: There is a wide range of drugs that can induce lithiasis. While the risk of developing lithiasis is high with some drugs (ceftriaxone, atazanavir, somatostatin analogues), it is lower or even questionable with others. Some drugs precipitate in the bile and may account for up to 100% of weight of the stone. Conclusion: Cholelithiasis can be induced by a wide range of drugs with different mechanisms of action.The aim of the article is to draw attention to this lesser known fact and the need to take into account the risk of developing lithiasis prior to therapy initiation.

scholarly journals Detecting cybersecurity attacks across different network features and learners

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Joffrey L. Leevy ◽  
John Hancock ◽  
Richard Zuech ◽  
Taghi M. Khoshgoftaar
Keyword(s):  
Feature Selection ◽  
Intrusion Detection ◽  
Operating Characteristic ◽  
Characteristic Curve ◽  
Machine Learning Algorithms ◽  
Feature Selection Technique ◽  
Impact Performance ◽  
Detection Model ◽  
Wide Range ◽  
Research Questions

AbstractMachine learning algorithms efficiently trained on intrusion detection datasets can detect network traffic capable of jeopardizing an information system. In this study, we use the CSE-CIC-IDS2018 dataset to investigate ensemble feature selection on the performance of seven classifiers. CSE-CIC-IDS2018 is big data (about 16,000,000 instances), publicly available, modern, and covers a wide range of realistic attack types. Our contribution is centered around answers to three research questions. The first question is, “Does feature selection impact performance of classifiers in terms of Area Under the Receiver Operating Characteristic Curve (AUC) and F1-score?” The second question is, “Does including the Destination_Port categorical feature significantly impact performance of LightGBM and Catboost in terms of AUC and F1-score?” The third question is, “Does the choice of classifier: Decision Tree (DT), Random Forest (RF), Naive Bayes (NB), Logistic Regression (LR), Catboost, LightGBM, or XGBoost, significantly impact performance in terms of AUC and F1-score?” These research questions are all answered in the affirmative and provide valuable, practical information for the development of an efficient intrusion detection model. To the best of our knowledge, we are the first to use an ensemble feature selection technique with the CSE-CIC-IDS2018 dataset.

scholarly journals Technology-enhanced and game based learning for children with special needs: a systematic mapping study

2021 ◽  
Author(s):  
Jose A. Gallud ◽  
Monica Carreño ◽  
Ricardo Tesoriero ◽  
Andrés Sandoval ◽  
María D. Lozano ◽  
...  
Keyword(s):  
Special Needs ◽  
State Of The Art ◽  
Research Community ◽  
Systematic Mapping Study ◽  
Children With Special Needs ◽  
Game Based Learning ◽  
Mapping Study ◽  
Systematic Mapping ◽  
Wide Range ◽  
Research Questions

AbstractTechnology-based education of children with special needs has become the focus of many research works in recent years. The wide range of different disabilities that are encompassed by the term “special needs”, together with the educational requirements of the children affected, represent an enormous multidisciplinary challenge for the research community. In this article, we present a systematic literature review of technology-enhanced and game-based learning systems and methods applied on children with special needs. The article analyzes the state-of-the-art of the research in this field by selecting a group of primary studies and answering a set of research questions. Although there are some previous systematic reviews, it is still not clear what the best tools, games or academic subjects (with technology-enhanced, game-based learning) are, out of those that have obtained good results with children with special needs. The 18 articles selected (carefully filtered out of 614 contributions) have been used to reveal the most frequent disabilities, the different technologies used in the prototypes, the number of learning subjects, and the kind of learning games used. The article also summarizes research opportunities identified in the primary studies.

Emphatic Sentences: A Comparative-Translational Study of Formal-Functional Relations in English and Romanian

Transilvania ◽  
2021 ◽  
pp. 75-84
Author(s):  
Mona Arhire
Keyword(s):  
Target Language ◽  
Original Text ◽  
John Fowles ◽  
Translational Study ◽  
Form And Function ◽  
Functional Relations ◽  
Wide Range ◽  
Research Questions ◽  
And Function ◽  
Stylistic Device

Emphasis, a well-acknowledged stylistic device, is a carrier of a considerable load of emotional content in the fictional dialogue. Its manifestation can take sundry forms and can be attached to a wide range of feelings and can take different degrees of intensity, all of which determines the creation of the atmosphere and impacts the reception by the readership. This paper reports on the investigation of the occurrence of emphasis embedded in the dialogic utterances of John Fowles’ novel Mantissa. The focus lies on the relation between the formal construction of emphatic sentences and the functional values deriving therefrom. The study entails a comparative analysis of emphatic utterances depicted from the English original text and its translation into Romanian. The three research questions refer to the comparative-contrastive realization of emphatic sentences in the two languages, to the extent to which the functional component succeeds in being transferred to the target language and to possible means of compensation when structural differences pose translational problems. The analysis is structured along a typology of sentences adapted to the nature of the text under scrutiny and to the aims of this study. The findings and conclusions ultimately indicate the importance of establishing a relation between form and function in matter of emphasis in the literary dialogue as an act of communication depending on linguistic devices for its effectiveness.

Granular activated carbon (GAC) adsorption in tertiary wastewater treatment: experiments and models

2003 ◽  
Vol 47 (1) ◽  
pp. 113-120 ◽  
Author(s):  
D.S. Chaudhary ◽  
S. Vigneswaran ◽  
V. Jegatheesan ◽  
H.H. Ngo ◽  
H. Moon ◽  
...  
Keyword(s):  
Wastewater Treatment ◽  
Activated Carbon ◽  
Fixed Bed ◽  
Granular Activated Carbon ◽  
Developed Countries ◽  
Synthetic Wastewater ◽  
Batch Adsorption ◽  
Model Parameters ◽  
Wide Range ◽  
Gac Adsorption

Wastewater treatment has always been a major concern in the developed countries. Over the last few decades, activated carbon adsorption has gained importance as an alternative tertiary wastewater treatment and purification process. In this study, granular activated carbon (GAC) adsorption was evaluated in terms of total organic carbon (TOC) removal from low strength synthetic wastewater. This paper provides details on adsorption experiments conducted on synthetic wastewater to develop suitable adsorption isotherms. Although the inorganics used in the synthetic wastewater solution had an overall unfavourable effect on adsorption of organics, the GAC adsorption system was found to be effective in removing TOC from the wastewater. This study showed that equation of state (EOS) theory was able to fit the adsorption isotherm results more precisely than the most commonly used Freundlich isotherm. Biodegradation of the organics with time was the most crucial and important aspect of the system and it was taken into account in determining the isotherm parameters. Initial organic concentration of the wastewater was the determining factor of the model parameters, and hence the isotherm parameters were determined covering a wide range of initial organic concentrations of the wastewater. As such, the isotherm parameters derived using the EOS theory could predict the batch adsorption and fixed bed adsorption results of the multi-component system successfully. The isotherm parameters showed a significant effect on the determination of the mass transfer coefficients in batch and fixed bed systems.

scholarly journals Paediatric neurorehabilitation: finding and filling the gaps through the use of the Institute for Manufacturing strategic roadmapping method

2017 ◽  
Vol 3 (3) ◽  
pp. 137-143 ◽  
Author(s):  
Colin Hamilton ◽  
Anna Maw ◽  
Andrew Gill ◽  
Mita Brahmbhatt ◽  
Robert Phaal ◽  
...  
Keyword(s):  
Improve Patient Care ◽  
Healthcare Setting ◽  
Technology Evaluation ◽  
Rehabilitation Technology ◽  
Wide Range ◽  
Systematic Understanding ◽  
Specialist Rehabilitation ◽  
Level Of Understanding ◽  
Improve Patient ◽  
Current Experience

IntroductionAcquired brain injury (ABI) is a major cause of morbidity and mortality in childhood. Specialist rehabilitation services are often situated far from families and local services may be non-standardised and fragmented. A strategic level of understanding is needed to improve patient care and outcomes. Roadmapping techniques are commonly used in industry settings to discover and present a systematic understanding of structures; however, they are rarely used in the healthcare setting. With continuing pressures on healthcare systems worldwide, they provide an effective method for examining services.MethodsThe Institute for Manufacturing (IfM) strategic roadmapping method was used to identify areas of difficulty and opportunities in paediatric neurorehabilitation. Participants included stakeholders from a wide range of professions and sectors who have input with children after ABI.ResultsDelegates identified a range of ‘layers’ covering trends, drivers, current experience and unmet needs. From these layers, four priorities were identified and further expanded.These included: ‘access to medical and therapy expertise close(r) to home’, ‘shared understanding across family, school and health’, ‘family and professional awareness of resources and support’ and ‘establishing a centre for rehabilitation technology evaluation, advice and co-ordination of services and research’.ConclusionThe IfM strategic roadmapping method identified and developed key areas for development in the field of paediatric neurological rehabilitation. Healthcare professionals looking at strategic level difficulties should strongly consider the use of such systematic tools when evaluating areas of practice.

scholarly journals Naringenin: A Promising Therapeutic Agent against Organ Fibrosis

2021 ◽  
Vol 2021 ◽  
pp. 1-13
Author(s):  
Yanfei Du ◽  
Jun Ma ◽  
Yu Fan ◽  
Xinyu Wang ◽  
Shuzhan Zheng ◽  
...  
Keyword(s):  
Protein Kinase ◽  
Transforming Growth Factor ◽  
Developed Countries ◽  
Mitogen Activated Protein Kinase ◽  
Drug Candidate ◽  
Wide Range ◽  
Fibrotic Disorders ◽  
Organ Fibrosis

Fibrosis is the final common pathology of most chronic diseases as seen in the heart, liver, lung, kidney, and skin and contributes to nearly half of death in the developed countries. Fibrosis, or scarring, is mainly characterized by the transdifferentiation of fibroblasts into myofibroblasts and the excessive accumulation of extracellular matrix (ECM) secreted by myofibroblasts. Despite immense efforts made in the field of organ fibrosis over the past decades and considerable understanding of the occurrence and development of fibrosis gained, there is still lack of an effective treatment for fibrotic diseases. Therefore, identifying a new therapeutic strategy against organ fibrosis is an unmet clinical need. Naringenin, a flavonoid that occurs naturally in citrus fruits, has been found to confer a wide range of pharmacological effects including antioxidant, anti-inflammatory, and anticancer benefits and thus potentially exerting preventive and curative effects on numerous diseases. In addition, emerging evidence has revealed that naringenin can prevent the pathogenesis of fibrosis in vivo and in vitro via the regulation of various pathways that involved signaling molecules such as transforming growth factor-β1/small mother against decapentaplegic protein 3 (TGF-β1/Smad3), mitogen-activated protein kinase (MAPK), phosphatidylinositol 3-kinase/protein kinase B (PI3K/Akt), sirtuin1 (SIRT1), nuclear factor-kappa B (NF-κB), or reactive oxygen species (ROS). Targeting these profibrotic pathways by naringenin could potentially become a novel therapeutic approach for the management of fibrotic disorders. In this review, we present a comprehensive summary of the antifibrotic roles of naringenin in vivo and in vitro and their underlying mechanisms of action. As a food derived compound, naringenin may serve as a promising drug candidate for the treatment of fibrotic disorders.

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