scholarly journals Sensory Marketing

2021 ◽  
Author(s):  
František Pollák ◽  
Jakub Soviar ◽  
Roman Vavrek
Keyword(s):  
Practical Knowledge ◽  
Theoretical Framework ◽  
Global Market ◽  
Business Practice ◽  
Point Of View ◽  
Competitive Environment ◽  
Experimental Investigations ◽  
Brand Building ◽  
Sensory Marketing ◽  
Theoretical Assumptions

The issue of sensory marketing is a relatively new concept in managerial science. Due to the competitive environment of the global market, companies are confronted with the constant need to find effective approaches that will allow them to maintain a competitive advantage in the fight for the customer. One such approach is the application of sensory marketing tools to brand-building processes. The aim of the chapter is to bring the issue of sensory marketing closer to the general professional public. The chapter also focuses on the pointing out the fact that only by taking into account the specifics related to sensory marketing, the process of building a brand becomes holistic and sustainable. The theoretical framework describes the basic foundations of the issue. The empirical part presents a description of the selected experiment from a series of five experimental investigations performed to verify the theoretical assumptions in practice. From the point of view of the findings, it can be stated that targeted stimulations of the senses have a significant impact on the overall experience of individuals. Through the synthesis of theoretical and practical knowledge, it was possible to compile a model for the application of knowledge to business practice.

scholarly journals Sensory Marketing from the Perspective of a Support Tool for Building Brand Value

2018 ◽  
Vol 15 (1) ◽  
pp. 96-104
Author(s):  
Margareta Nadanyiova ◽  
Jana Kliestikova ◽  
Juraj Kolencik
Keyword(s):  
Research Data ◽  
Marketing Strategies ◽  
Competitive Environment ◽  
Brand Value ◽  
Positive Perception ◽  
Simple Process ◽  
Support Tool ◽  
Brand Building ◽  
Sensory Marketing ◽  
Buying Behaviour

Abstract A brand is one way to distinguish products from each other, while simplifying consumers’ decisions in choosing an appropriate product. Brand building is not just about design but also strategy, which is even more important in the process. The result of brand building is the potential to represent a certain value for the company. However, sustaining and improving a brand’s position in the market is not a simple process in the current competitive environment. Therefore, there is scope for application of new marketing strategies such as sensory marketing. Sensory marketing represents a way for companies to influence consumers’ senses (sight, hearing, smell, touch, taste) and evoke the emotions affecting their buying behaviour and perceptions of the product or brand. The aim of the article is to provide a literature review on the issue from several foreign and domestic authors. It discusses the essence of a brand, brand value, sensory marketing and also analyses its use as a support tool for building brand value in practice through secondary research data. Based on this, in conclusion, the authors highlight the benefits of using sensory marketing for building brand value, including ensuring loyalty of standing customers as well as gaining new ones, building a successful brand and positive perception of the brand and product by users.

A GALLERY OF CHUA ATTRACTORS PART VI

2007 ◽  
Vol 17 (06) ◽  
pp. 1801-1910 ◽  
Author(s):  
ELEONORA BILOTTA ◽  
GIANPIERO DI BLASI ◽  
FAUSTO STRANGES ◽  
PIETRO PANTANO
Keyword(s):  
Phase Space ◽  
Spatial Organization ◽  
Fractal Dimensions ◽  
Point Of View ◽  
Experimental Investigations ◽  
Technical Data ◽  
Future Studies ◽  
Small Set ◽  
Methodological Approaches

In this article, we conclude our series of papers on the analysis and visualization of Chua attractors and their generalizations. We present a gallery of 144 n-scroll, 15 hyperchaotic and 37 synchronized systems. Along with time series and FFT we provide 3D visualizations; for some attractors we also supply Lyapunov coefficients and fractal dimensions. The goal in constructing our Gallery has been to make the general public aware of the enormous variety of chaotic phenomena and to change the widespread impression that they are isolated rarities. The Gallery provides a valuable collection of images and technical data which can be used to analyze these phenomena and to reproduce them in future studies. From a scientific point of view, we have tried to identify new methodological approaches to the study of chaos, opening nontraditional perspectives on the complexity of this domain. In our papers, we have discussed a broad range of topics, ranging from techniques for visualizing Chua attractors to computational methods allowing us to make a statistical classification of attractors' positions in phase space and to describe the evolutionary processes through which their shapes change over time. We see these processes as analogous to population dynamics in artificial environments. Within these environments, we use experimental methods to identify the models which guide morphogenetic change and which organize genetic landscapes in parameter space. This paper is organized as follows. First, we provide formal descriptions of the attractors generated by n-scroll, hyperchaotic and synchronized systems. The next section describes a Gallery of Chua attractors, generated by gradually varying the parameters and analyzing the resulting bifurcation maps. We then describe software tools allowing us to perform statistical analyses on selected sets of attractors, to visualize them, to explore their organization in phase space, and to conduct experimental investigations of the morphogenetic processes through which a small set of base attractors can generate a broad range of different forms. In the last section, we describe the creation of a Virtual 3D Gallery displaying some of the attractors we have presented in our six papers. The attractors are organized by theme, as they might be in a museum. The environment allows users to explore the attractors, interact with shapes, listen to music and sounds generated by the attractors, change their spatial organization, and create new shapes. To complete the paper — and the series — we propose a number of general conclusions.

Financial support for universities in the top of Project 5–100 and its impact on the quality of education

2021 ◽  
Vol 23 (2) ◽  
pp. 83-87
Author(s):  
ALEXANDER KVASHIN ◽  
Keyword(s):  
Research And Development ◽  
Financial Management ◽  
Global Market ◽  
Point Of View ◽  
Educational Services ◽  
Ministry Of Education ◽  
Financial Condition ◽  
University Funding ◽  
Russian Universities

Analysis of the main trends in the development of the market for higher education services, affecting the transformation of university financing models, shows that improving the quality of educational services in Russian universities directly depends on an increase in the share of revenues received from research and development, as well as the ability of universities to present the results of their research and development in the form of a complete product from a marketing point of view and build a competent strategy for promoting innovations in the market. In the context of creating a long-term strategy for increasing the competitive advantages of leading universities, the author pays special attention to Project 5–100 of the Ministry of Education and Science of the Russian Federation, the purpose of which is to maximize the competitive position of a group of leading Russian universities in the global market of educational services and research programs. It is noted that university funding comes from various sources, while budgetary revenues dominate the structure of income, and the reduction in budgetary provision significantly affects the financial condition of Russian universities. The author comes to the conclusion that the forms and mechanisms of financial management of universities and research organizations are not strictly regulated, they independently choose the sources of funding.

scholarly journals Process simulation of profiled surface two-cutter turning

2017 ◽  
Vol 2 (6) ◽  
pp. 25-30
Author(s):  
Евгений Пашков ◽  
Evgeny Pashkov ◽  
Андрей Вожжов ◽  
Andrey Vozhzhov
Keyword(s):  
Process Simulation ◽  
Technological System ◽  
Experimental Investigations ◽  
Theoretical Assumptions

The analysis of a technological system for two-cutter profile turning is shown. An unstable form of oscillations in the “cutter-blank” system in the course of profile turning is considered. The dependencies allowing the estimation of an oscillation value at machining are shown. Some experimental investigations confirming theoretical assumptions are shown.

scholarly journals Function over Form

2015 ◽  
pp. 162-182 ◽  
Author(s):  
Anthony G. O'Reilly ◽  
Bryan Roche ◽  
Aoife Cartwright
Keyword(s):  
Relational Frame Theory ◽  
Social Cognitive ◽  
Implicit Attitudes ◽  
Theoretical Framework ◽  
Functional Approach ◽  
Frame Theory ◽  
Widespread Adoption ◽  
Relational Frame ◽  
The Social ◽  
Theoretical Assumptions

Research surrounding the construct of “implicit attitudes” and the various methodologies for measuring that construct is currently founded on the social cognitive paradigm. However, no robust and agreed upon theoretical framework has emerged from this paradigm, despite the widespread adoption of implicit testing methodologies and their associated theoretical assumptions. The current chapter outlines a functional approach to implicit testing, describing research stemming from Relational Frame Theory that was developed in parallel with the emergence of the IAT, and arguing for the benefits of connecting these two strands of research to improve the understanding of attitude behaviors and create better understood implicit testing methodologies. The chapter concludes with descriptions of two examples of such methodologies: the IRAP and the FAST.

scholarly journals MITOLOGÍA Y CIENCIA FICCIÓN: EL CASO DE MYTHS OF THE NEAR FUTURE DE JAMES G. BALLARD

2022 ◽  
pp. 793-815
Author(s):  
Juan VARO ZAFRA
Keyword(s):  
Science Fiction ◽  
Theoretical Framework ◽  
Literature And Science ◽  
Fantasy Fiction ◽  
Theoretical Assumptions ◽  
Narrative Production ◽  
Near Future ◽  
The Relationship ◽  
Short Narrative ◽  
The Way

La relación entre mitología y ciencia ficción es paradójica: si, teóricamente, la ciencia ficción se presenta como opuesta del mito; en su producción narrativa recurre frecuentemente a personajes y esquemas míticos, materializando su dimensión prospectiva a través de la actualización evemerista o alegórica de mitos. Este trabajo revisa críticamente los presupuestos teóricos que escinden la literatura de ciencia ficción de los relatos míticos y la literatura fantástica. A continuación, analizaremos el modo en que James G. Ballard afronta esta cuestión en su narrativa breve, particularmente en Myths of the Near Future, que sobrepasa estas diferencias y plantea un nuevo marco teórico común entre literatura fantástica y mítica y la ciencia ficción. Abstract: The relationship between mythology and science fiction is paradoxical: if, theoretically, science fiction is presented as the opposite of myth; in its narrative production, science fiction frequently resorts to mythical characters and schemes, materializing their prospective dimension through the evemerist or allegorical updating of myths. This work critically reviews the theoretical assumptions that divide science fiction literature from mythical stories and fantasy fiction. Next, it analyzes the way in which James G. Ballard addresses this question in his short narrative, particularly in Myths of the Near Future, which goes beyond these differences and raises a new common theoretical framework between fantasy and mythical literature and science fiction.

scholarly journals Challenges for learning neuroradiology in undergraduate medical school: analysis from the students’ point of view

2021 ◽  
Vol 45 (1) ◽  
Author(s):  
Esther de Alencar Araripe Falcão Feitosa ◽  
Luiz Henrique Costa Neto ◽  
Carina de Oliveira Gregório ◽  
Letícia Nobre Limas ◽  
Paulo Goberlânio de Barros Silva ◽  
...  
Keyword(s):  
Medical Students ◽  
Medical School ◽  
Undergraduate Students ◽  
Mobile Application ◽  
Practical Knowledge ◽  
Good Alternative ◽  
Point Of View ◽  
Basic Knowledge ◽  
Clinical Neurology ◽  
Didactic Material

Abstract: Introduction: The teaching of neuroradiology in undergraduate medical school must be seen as an integration tool for the interdisciplinary study of radiology, anatomy and neurology. In practice, there is a limitation on the part of students in acquiring such knowledge, either due to “neurophobia”, or due to the lack of previous anatomical-radiological knowledge and also due to the lack of integrated didactic materials aimed at undergraduate school. However, there are few studies reporting the difficulties encountered by students in learning neuroradiology. Objective: To assess the perception of medical students about learning difficulties in neuroradiology. Method: Quantitative study, carried out with medical students enrolled in the second and seventh semesters of a university in Fortaleza. Data were obtained through a structured questionnaire with 12 yes or no answer questions. The questions addressed the possible difficulties encountered in acquiring neuroradiological knowledge, among them: the lack of targeted didactic material, the lack of integration with neurology, the need for basic radiological and anatomical knowledge, the large volume of content to study, and the limitations of active and traditional methodologies. Results: 181 questionnaires were analyzed. Most students report as difficulties: the need for basic knowledge of radiology (80.1%); neuroanatomy (77.5%); and to correlate radiology and neuroanatomy (70.9%). When comparing the 2nd semester and 7th semester groups, there was a greater tendency to point out the lack of practical knowledge of neurology by 2nd-semester students as a factor of greater difficulty in learning neuroradiology (82.6% versus 67.4 %, with p <0.0018). When asked about the usefulness of creating an e-book aimed at undergraduate students for learning neuroradiology, 85.6% of the students answered affirmatively; in the case of a mobile application, 92.3% agreed. As for the correlation between neuroradiology and medical practice, 98.3% answered that it is useful and necessary knowledge. Conclusion: In the students’ opinion, previous knowledge of neuroanatomy and clinical neurology is important for learning neuroradiology. The development of material such as an e-book or mobile application focused on integrating the teaching of these disciplines is considered a good alternative to facilitate the understanding of neuroradiology.

Toward a Global History of Young Israel

2021 ◽  
Vol 9 (2) ◽  
pp. 259-292
Author(s):  
Oded Heilbronner
Keyword(s):  
Reference Point ◽  
Theoretical Framework ◽  
State Building ◽  
Point Of View ◽  
Global Perspective ◽  
Global History ◽  
Western History ◽  
Building Process ◽  
History Of ◽  
Western European

Abstract This article argues that the first two decades of Israeli state-building can be compared structurally to some main processes in postwar Western-European societies, and that this approach productively situates Israel within a global perspective, uncovering new relationships between the local and the global. In addition, it proposes a methodological reading of the young Israeli society before the Six-Day War and a theoretical framework in which to place it. It provides an analysis of this young society from the perspective of Western history, constituting a new reference point that does not strive to negate other common approaches. If, until now, the history of the first two decades of Israel has been examined from a local and particular point of view – whether the state-building process or political, social, and national controversies – I propose to view the Israel of the 1950s–1960s as a postwar society that underwent the same structural processes as other Western European societies during those years, despite domestic differences.

Das Spiel des Übersetzens. Grundzüge einer komparativen Studie

2021 ◽  
pp. 453-486
Author(s):  
Eliane Laverdure
Keyword(s):  
Prior Knowledge ◽  
Theoretical Framework ◽  
Point Of View ◽  
Translation Theory ◽  
Self Awareness ◽  
Per Se ◽  
Linguistic Transfer ◽  
The Individual ◽  
Hans Georg Gadamer

This article seeks to shed some light on the experience of interpretation and translation from a hermeneutical point of view, more precisely on how the subjectivity of the translator plays an essential mediation role in the process of rendering the meaning of a text in a new language, a role that certainly goes beyond the sole linguistic transfer, without being per se subjective. This idea can best be understood through the concept of “game” as developed by the philosopher Hans-Georg Gadamer and introduced in translation theory by Fritz Paepcke, because it offers a model in which the participation of the individual is necessary without being arbitrary, since the players have to abide by the rules of the specific game they are playing – in this case, the text itself. However, the aim of this article is not to offer a method of translation, but is rather an attempt to consider the adequacy of translation on the basis of subjective and intersubjective factors – including the translator’s own prior knowledge and experience, his openness towards the text and his critical self-awareness – and therefore to propose an alternative to the overly normative and restrictive theoretical framework strictly focused on linguistic equivalence between ST and TT.

Influence of Multimedia and Cognitive Strategies in Deep and Surface Verbal Processing

2020 ◽  
pp. 162-183
Author(s):  
Robert Z. Zheng
Keyword(s):  
Text Comprehension ◽  
Empirical Studies ◽  
Cognitive Strategies ◽  
Theoretical Framework ◽  
Practical Significance ◽  
Future Research ◽  
Verbal Processing ◽  
Theoretical Assumptions ◽  
Deep And Surface Learning ◽  
The Individual

The traditional view of linguistic-verbal intelligences focuses on individual linguistic abilities at the levels of phonology, syntax, and semantics. This chapter discusses the individual linguistic abilities from a text-comprehension perspective. The chapter examines the roles of multimedia and cognitive prompts in deep and surface verbal processing. Drawn from research in working memory, multimedia learning, and deep processing, a theoretical framework is proposed to promote learners' deep and surface learning in reading. Evidence from empirical studies are reviewed to support the underlying theoretical assumptions of the framework. The theoretical and practical significance of the theoretical framework is discussed with suggestions for future research.

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