scholarly journals La actividad comercial en empresas turísticas. Percepción de los estudiantes de turismo

2019 ◽  
pp. 249-269
Author(s):  
Pedro Canales Ronda ◽  
Asunción Hernández Fernández

El presente trabajo pretende analizar la opinión que los estudiantes universitarios de Turismo tienen respecto a desarrollar su futuro laboral en el área comercial de empresas turísticas, la que más oferta de puestos de trabajo genera en España. En concreto, se pretende conocer cuál es su percepción sobre este tipo de trabajo, tanto desde un punto de vista personal como profesional. Para alcanzar estos objetivos, se ha encuestado a 348 estudiantes de diferentes cursos, de grado y posgrado, que han sido clasificados en función de su interés por trabajar como vendedores en el sector turístico. Los resultados muestran que, en general, la valoración de una futura actividad de tipo comercial es positiva. The current research intends to analyze the opinion that the tourism university students have regarding to develop their future labor in the commercial management area of tourist companies, the one that more offer of jobs generates in Spain. Specifically, we want to know what the perception of this type of work is, both from a personal and professional point of view. To achieve these objectives, 348 students, from different undergraduate and postgraduate courses, have been surveyed, who have been classified according to their interest in working as sellers in the tourism sector. The results show that, in general, the valuation of a future commercial activity is positive.

Author(s):  
Yadira Xiomara Corrales Lima ◽  
Yelena del Carmen Puerto Viera ◽  
Yenisleydys Domínguez Sánchez

THE FORMATION OF THE PROFESSIONAL AT PRESENT-DAY ENTREPRENEURIAL TENDENCIES. ECOLOGICAL AND SOCIOAMBIENTAL MARKETINGRESUMENLas exigencias de los nuevos mercados al cumplimiento de los requerimientos sociales y medioambientales, ha impulsado el desarrollo y concreción de ciencias asociadas al campo del marketing no lucrativo. En tal sentido se puede mencionar el marketing ecológico, cuyo enfoque es la comercialización de productos de forma respetuosa con el medio ambiente. En una incursión más reciente aparece el marketing socioambiental que incide en “la modificación de los comportamientos que afectan de forma negativa a los recursos naturales del planeta”. (MIER-TERÁN, 2006). Ambas tendencias no solo son importantes para la conservación de nuestros recursos futuros sino para que la actividad comercial del presente sea sostenible. Se impone entonces crear en los profesionales del futuro una mentalidad consecuente con esta necesidad desde su formación de pregrado como parte de la educación ambiental. Es por ello que se pretende en la investigación apoyar, con la propuesta de la incorporación del marketing ecológico y socioambiental, a la formación integral de los estudiantes universitarios. Como resultado, los elementos teóricos que se ofrecen pueden ser utilizados como material de apoyo para la realización de investigaciones similares. Del mismo modo pueden servir para enriquecer el proceso de enseñanza aprendizaje en la universidad cubana actual. Los métodos y técnicas utilizados, nacen desde el marketing ecológico y el socioambiental como instrumento tanto para la creación e implementación de campañas orientadas a modificar y promover comportamientos pro-ambientales como a contribuir desde la planificación y gestión empresarial a una economía sostenible.PALABRAS CLAVE: marketing ecológico; marketing socioambiental; formación integral; estudiantes universitariosABSTRACTThe new requirements of markets to the fulfilment of social requests and environmental, it has impulsed the development and concretion of sciences correlated to non-profit marketing's. The ecological marketing can be mentioned in such sense, whose focus is the commercialization of products of respectful form with the ambient. In a most recent incursion appears marketing socio environmental that has an effect on the modification of the behaviours that affect of negative form the natural resources of the planet. (Mier Terán, 2006). Both tendencies not only are important for the conservation of our future resources but for that the commercial activity of the present be sustainable. He imposes himself then to create for oneself in the professionals of the future a consequent intention with this need from his formation of pre-grade like educational environmental part. The fact that it is attempted in this investigation is his integral formation, with the proposal of the incorporation of ecological marketing and socio environmental, at university students. As a result, the elements that are offered can be used as backup material for the realization of similar investigations. In the same way they can be useful for enriching the Cuban university’s learning process. Methods and utilized techniques, they are born from ecological marketing and the socio environmental like instrument for the creation and implementation of orientated campaigns to modify and to promote pro-environmental behaviours for a sustainable economy.KEYWORDS: Ecological marketing; marketing socio environmental; integral formation; university students.


Retos ◽  
2020 ◽  
pp. 595-601
Author(s):  
María De los Angeles Fuentes Vega ◽  
Daniel González Lomelí

La presencia de la actividad física-deportiva en la vida social, ha llevado a las Ciencias Sociales a estudiar este fenómeno desde lo social, lo económico y lo cultural; aportando así a las disciplinas de las áreas biológica y de la salud. El objetivo de esta investigación fue traducir al español, adaptar y validar en el escenario mexicano el cuestionario de autoeficacia para regular el ejercicio de Bandura en estudiantes universitarios. La muestra del estudio fue de 241 estudiantes de Psicología (60.2%) y de Trabajo Social (39.8%) de una universidad pública en el noroeste de México, elegidos a través de un muestreo no probabilístico, de los cuales 88% fueron mujeres. El 30.3% de la muestra cursaba el segundo semestre, 24.1% tercer semestre, 15.4% cuarto semestre, 17.4% quinto semestre, 1.7% sexto semestre y 11.2% séptimo semestre, al momento de la aplicación. En los resultados el análisis factorial confirmatorio (AFC) reveló adecuados valores de bondad de ajuste teórica y práctica. El factor de autoeficacia para regular el ejercicio quedó conformado por siete variables manifiestas. El análisis de consistencia interna posterior al AFC arrojó un alfa de .84. Se puede concluir que la versión en español del cuestionario de autoeficacia para regular el ejercicio adaptada al contexto mexicano con estudiantes universitarios, es un instrumento fiable y válido que puede aplicarse a muestras similares. Abstract. The presence of physical-sports activity in social life has led social sciences to studying this phenomenon from a social, economic, and cultural point of view, contributing to the disciplines of biological and health areas. The purpose of this research was to translate, adapt, and validate the questionnaire for self-efficacy to regulate the practice of Bandura in university students from a Mexican context. The participants were 241 students (88% women) enrolled in the psychology (60.2%) and social work programs (39.8%) from a public university in northwestern Mexico. Participants were chosen through non-probabilistic sampling. They were divided among the following semesters: 30.3% in second semester, 24.1% in third semester, 15.4% in fourth semester, 17.4% fifth semester, 1.7% sixth semester, and 11.4% in seventh semester at the time of the application. Confirmatory factor analysis (CFA) revealed values of goodness of theoretical and practical adjustment. The self-efficacy factor to regulate exercise was composed by seven manifest variables. The internal consistency analysis after the CFA yielded an alpha of .84. It can be concluded that the Spanish version of the questionnaire of self-efficacy to regulate exercise adapted to a Mexican context with university students, is a reliable and valid instrument that can be applied to similar participants or contexts. 


Retos ◽  
2021 ◽  
Vol 41 ◽  
pp. 854-865
Author(s):  
Mariam Calatayud Salom

  La finalidad de este artículo es analizar las metáforas que mejor han radiografiado la evaluación que los estudiantes universitarios de Educación Física han vivido a lo largo de su escolaridad. Para ello, se ha contado con una muestra de 275 estudiantes universitarios de Educación Física de varias universidades públicas de la Comunidad Valenciana. Los resultados señalan, desde la mirada de los estudiantes, que la evaluación vivida dista mucho del paradigma educativo centrado en la evaluación formativa y en la retroalimentación. Constatar esta realidad es necesario para darse cuenta de que ésta ha de cambiar si queremos realizar prácticas evaluativas de excelencia que estimulen la generación del aprender a aprender y del uso de la evaluación como fuente y al servicio del aprendizaje. Todo ello nos lleva a señalar que los docentes universitarios tenemos el reto de formar a futuros profesores de Educación Física, más críticos y reflexivos y que, especialmente, sean promotores del cambio y la innovación evaluativa en las aulas cuando ejerzan como profesionales de la educación. Por tanto, este articulo ofrece la oportunidad de cambiar la cultura evaluativa imperante aún, hoy, en los centros educativos a través de los argumentos y propuestas que se proponen. Abstract. The purpose of this article is to analyze the metaphors that have best radiographed the evaluation that university students of Physical Education have experienced throughout their schooling. To this end, a sample of 275 Physical Education university students from various public universities in the Valencian Community has been counted on. The results indicate, from the point of view of the students, that the lived evaluation is far from the educational paradigm focused on formative evaluation and feedback. Verifying this reality is necessary to realize that it has to change if we want to carry out excellent evaluation practices that stimulate the generation of learning to learn and the use of evaluation as a source and at the service of learning. All this leads us to point out that university teachers have the challenge of training future Physical Education teachers, who are more critical and reflective and who, especially, are promoters of change and evaluative innovation in the classroom when they work as education professionals. Therefore, this article offers the opportunity to change the evaluative culture that still prevails today in educational centers through the arguments and proposals that are proposed.


The aim of this chapter is to present a proposal of transference strategies in order to identify and describe, from a translation point of view, the most frequently used strategies in the translation of the guidebooks from the business tourist sector. This will be very useful to compare communication features between English and Spanish and to ultimately enhance translation practice. The term that the authors will use to designate the translator's performance when faced with the translation of lexical elements of the promotional guides of the business tourism sector will be “transfer strategy.” The choice of this term lies mainly in the fact that most of the authors of the existing literature relate the term “strategy” to “problem.” On the other hand, the use of the term “strategy” instead of “operation” lies in the commonness of the term. The authors believe that the term “transfer strategy” is the one that best reflects the solutions that must be taken during the translation task of these promotional guides.


2019 ◽  
Vol 30 (2) ◽  
pp. 109-122
Author(s):  
Aleksandar Bulajić ◽  
Miomir Despotović ◽  
Thomas Lachmann

Abstract. The article discusses the emergence of a functional literacy construct and the rediscovery of illiteracy in industrialized countries during the second half of the 20th century. It offers a short explanation of how the construct evolved over time. In addition, it explores how functional (il)literacy is conceived differently by research discourses of cognitive and neural studies, on the one hand, and by prescriptive and normative international policy documents and adult education, on the other hand. Furthermore, it analyses how literacy skills surveys such as the Level One Study (leo.) or the PIAAC may help to bridge the gap between cognitive and more practical and educational approaches to literacy, the goal being to place the functional illiteracy (FI) construct within its existing scale levels. It also sheds more light on the way in which FI can be perceived in terms of different cognitive processes and underlying components of reading. By building on the previous work of other authors and previous definitions, the article brings together different views of FI and offers a perspective for a needed operational definition of the concept, which would be an appropriate reference point for future educational, political, and scientific utilization.


2018 ◽  
Vol 2 ◽  
pp. 1-12
Author(s):  
Dyah Adriantini Sintha Dewi

The Ombudsman as an external oversight body for official performance, in Fikih Siyasah (constitutionality in Islam) is included in the supervision stipulated in legislation (al-musahabah al-qomariyah). Supervision is done so that public service delivery to the community is in accordance with the rights of the community. This is done because in carrying out its duties, officials are very likely to conduct mal administration, which is bad public services that cause harm to the community. The Ombudsman is an institution authorized to resolve the mal administration issue, in which one of its products is by issuing a recommendation. Although Law No. 37 of 2018 on the Ombudsman of the Republic of Indonesia states that the recommendation is mandatory, theombudsman's recommendations have not been implemented. This is due to differences in point of view, ie on the one hand in the context of law enforcement, but on the other hand the implementation of the recommendation is considered as a means of opening the disgrace of officials. Recommendations are the last alternative of Ombudsman's efforts to resolve the mal administration case, given that a win-win solution is the goal, then mediation becomes the main effort. This is in accordance with the condition of the Muslim majority of Indonesian nation and prioritizes deliberation in resolving dispute. Therefore, it is necessary to educate the community and officials related to the implementation of the Ombudsman's recommendations in order to provide good public services for the community, which is the obligation of the government.


2015 ◽  
Vol 2 (1) ◽  
Author(s):  
Casey Shea Pollon

Type as Image: Eliciting Emotions is a project of VCDE233 Typography II (Constanza Pacher) and VCDI223 Design and Pre-Press Production (Jess Dupuis), both courses in the Design Studies Diploma Program at MacEwan University. Students were asked to capture the essence of the book Indian Horse, by Richard Wagamese, and translate it into a three-poster series using typography as the main element. Under the premise that the visual form is dictated by the content, students were encouraged to analyze plot, characters, point of view, imagery, tone, themes and symbolism to extract key words, sentences and passages as the basis for their designs. Students were asked to challenge literal interpretations by exploring the use of expressive typography and text and image relationships.


Dreyfus argues that there is a basic methodological difference between the natural sciences and the social sciences, a difference that derives from the different goals and practices of each. He goes on to argue that being a realist about natural entities is compatible with pluralism or, as he calls it, “plural realism.” If intelligibility is always grounded in our practices, Dreyfus points out, then there is no point of view from which one can ask about or provide an answer to the one true nature of ultimate reality. But that is consistent with believing that the natural sciences can still reveal the way the world is independent of our theories and practices.


2021 ◽  
Vol 2021 (7) ◽  
Author(s):  
Zhihao Duan ◽  
Kimyeong Lee ◽  
June Nahmgoong ◽  
Xin Wang

Abstract We study twisted circle compactification of 6d (2, 0) SCFTs to 5d $$ \mathcal{N} $$ N = 2 supersymmetric gauge theories with non-simply-laced gauge groups. We provide two complementary approaches towards the BPS partition functions, reflecting the 5d and 6d point of view respectively. The first is based on the blowup equations for the instanton partition function, from which in particular we determine explicitly the one-instanton contribution for all simple Lie groups. The second is based on the modular bootstrap program, and we propose a novel modular ansatz for the twisted elliptic genera that transform under the congruence subgroups Γ0(N) of SL(2, ℤ). We conjecture a vanishing bound for the refined Gopakumar-Vafa invariants of the genus one fibered Calabi-Yau threefolds, upon which one can determine the twisted elliptic genera recursively. We use our results to obtain the 6d Cardy formulas and find universal behaviour for all simple Lie groups. In addition, the Cardy formulas remain invariant under the twist once the normalization of the compact circle is taken into account.


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