scholarly journals Television and Social Media Convergence (Convergence Continum and Journalistic Convergence Analysis at Indosiar)

2021 ◽  
pp. 56-72
Author(s):  
Moehammad Gafar Yoedtadi ◽  
Andi Mirza Ronda ◽  
Umaimah Wahid
Keyword(s):  
Social Media ◽  
Total Population ◽  
Daily Work ◽  
Television Broadcasting ◽  
Work Routine ◽  
Observation Method ◽  
Degree Of Convergence ◽  
Convergence Model ◽  
Depth Interviews

This study aims to determine the convergence process between social media and television in Indonesian television broadcasting companies, by taking a case study at a television broadcasting company called Indosiar. Convergence is carried out as a result of the large number of social media users in Indonesia. The number of internet users in Indonesia is 175.4 million people or 64% of the total population of Indonesia. Meanwhile, the number of social media users reaches 160 million people or 59% of Indonesia's total population. Many television broadcasting companies are converging with social media, one of them is Indosiar. The research using the observation method was carried out mid to late 2019. The research was stopped due to the Covid-19 pandemic. The research continued with in-depth interviews in early 2021. To find out the form of convergence that occurs in Indosiar, this study uses the concept of Pavlik (2001) regarding journalistic convergence: newsroom, newsgathering and content. Meanwhile, to determine the degree of convergence, this study uses the convergence continuum from Dailey, Demo and Spillman (2005). This research uses qualitative case study methods and data collection techniques through in-depth interviews with eight senior journalists and managers managing convergence, field observations and documentation. The results of the study conclude that the newsroom convergence that occurs in Indosiar is a type of Co-ordination of isolated platforms as formulated by Aviles et al (2009). The newsgathering convergence model at Indosiar is partial because it only occurs on special projects and does not become a daily work routine (Khadzig, 2016). The content convergence model that occurs in Indosiar is not yet capable of multiplatform (Tomic, 2015). Meanwhile, based on the convergence continuum, Indosiar has carried out the cross-promotion and cloning stages well, but has not fully carried out the coopetition and content sharing stages, and has not done full convergence at all.

scholarly journals Game Changer: A Case Study of Social-Media Strategy in Big Ten Athletic Departments

2014 ◽  
Vol 7 (4) ◽  
pp. 516-532 ◽  
Author(s):  
Makayla Hipke ◽  
Frauke Hachtmann
Keyword(s):  
Social Media ◽  
Athletic Departments ◽  
Traditional Media ◽  
Big Ten ◽  
Study Approach ◽  
The Social ◽  
Depth Interviews ◽  
Social Media Strategy ◽  
Game Changer

This study used a case-study approach to develop an understanding of how social-media strategy is developed and deployed in Big Ten Conference athletic departments and to explore the issues associated with it. Based on in-depth interviews with department officials, the following 6 themes emerged: connecting with target audiences, varied approaches in coordination of postings, athletic communications as content gatekeepers, desire to incorporate sponsors and generate revenue, focusing on building fan loyalty through engagement, and challenges of negativity and metrics. The social-media strategy in Big Ten Conference athletic departments appears to be driven by athletic communications/sports information departments as opposed to marketing departments. The greatest benefit of social media has been the ease of engagement and instantaneous connection between fans and the teams they love, which can lead to building greater loyalty to a team. Some of the challenges departments face include having to deal with the reality of crises and negative attention around programs more quickly than with traditional media and to measure social-media success accurately.

scholarly journals PERAN JARINGAN SOSIAL PADA KAMPANYE LINGKUNGAN DI MEDIA SOSIAL: KASUS KAMPANYE MELAWAN ASAP

INFORMASI ◽  
2016 ◽  
Vol 46 (1) ◽  
pp. 87
Author(s):  
Ika Hariyani
Keyword(s):  
Social Media ◽  
Social Network ◽  
Qualitative Method ◽  
Social Relation ◽  
Executive Board ◽  
The Social ◽  
Environmental Campaigns ◽  
The University ◽  
Depth Interviews

Campaigns nowadays are oftenly carried through social medias, including campaigns concerning the environment. Based on previous studies, effectivity of campaigns through social medias were affected by many factors, such as the activity of the online administrator, additional socialization that were carried off- line, and also the involvement of the active followers in social medias. However, this paper views environmental campaign in social medias could be effective if viewed from another side,that is social network. This study sees how social network can improve the effectivity of environmental campaigns in social medias,therefore it’s safe to say that this study brings an addition to previous studies related tofactors that influenced the effectivity of environmental campaigns that utilized social medias as a channel of communication. The method used for this paper is qualitative method, with case study on Melawan Asap (Fight the Haze) campaign initiated by BEM UI (Executive Board of Students of University of Indonesia) in 2015 to form an alliance consisting several organizations from inside and outside of the university. Collection of data for this study was done with in-depth interviews with certain informants, based on a criteria established previously by the author, beside an observation upon social media accounts that were used for Fight the Haze campaign. The result shows that the involvement of networks in social media affects the effectivity of Fight the Haze campaign. Also, the social relation between organizations that are united under the alliance of Fight the Haze campaign are based on sentimental network.Kampanye kian marak dilakukan dengan menggunakan media sosial, tidak terkecuali kampanye lingkungan. Berdasarkan kajian-kajian sebelumnya, keefektifan kampanye dengan menggunakan media sosial dipengaruhi oleh berbagai faktor seperti adanya administrator online yang aktif, adanya sosialisasi tambahan yang dilakukan secara offline, dan juga terlibatnya pengikut/followers di media sosial secara aktif. Namun, tulisanini melihat kampanye lingkungan di media sosial dapat efektif dari sisi lain yaitu dari jaringan sosial. Kajian ini melihat bagaimana jaringan sosial berperan dalam membuat efektif kampanye lingkungan di media sosial, sehingga dapat dikatakan bahwa kajian ini menambahkan penemuan dari kajian-kajian sebelumnya yang berbicara mengenai faktor yang membuat efektif kampanye lingkungan dengan menggunakan media sosial sebagai media komunikasinya. Metode yang digunakan dalam tulisan ini adalah metode kualitatif dengan studi kasus pada kampanye melawan asap yang diinisiatori oleh BEM UI 2015 untuk membentuk sebuah aliansi dengan menggandeng beberapa organisasi di UI dan juga dari luar UI. Pengambilan data dalam studi ini dilakukan melalui wawancara mendalam dengan informan- informan tertentu berdasarkan kriteria yang penulis tetapkan dan melakukan observasi terhadap akun media sosial yang digunakan untuk menyebarluaskan kampanye melawan asap. Hasil kajian ini menunjukkan bahwa keterlibatan peran jaringan di media sosial mempengaruhi efektifitas kampanye melawan asap, serta hubungan sosial antar organisasi yang tergabung dalam aliansi gerakan melawan asap terbentuk berdasarkan jaringan perasaan/sentiment.

scholarly journals Media Use and Protest Mobilization: A Case Study of Umbrella Movement Within Hong Kong Schools

2018 ◽  
Vol 4 (1) ◽  
pp. 205630511876335 ◽  
Author(s):  
Donna SC Chu
Keyword(s):  
Social Media ◽  
Hong Kong ◽  
Civic Education ◽  
Student Leaders ◽  
Cultural Contexts ◽  
Opinion Expression ◽  
Communication Practices ◽  
Depth Interviews ◽  
Education In Hong Kong

This study aims to examine the roles of social media in protest mobilization through the case of Umbrella Movement. Instead of focusing in the occupied sites, the study chose to look at mobilization efforts and confrontations within Hong Kong secondary schools. In-depth interviews were conducted with 14 students, teachers and principals from four schools, with an aim to identify how members in schools used different media for information sharing, opinion expression and mobilization. It also reconstructed what actually occurred in the tactful negotiations between school authorities and student leaders during the movement. The findings of this study suggest that how different communication practices are mediated in particular social and cultural contexts remain to be relevant and important, as the stress on “harmony” in local education settings illustrate in this case study. The strong adherence to political neutrality and professionalism suggest that schools could hardly provide the kind of idealistic civic education stated in curriculum documents. The findings prompted for a critical reading of how apolitical civic education in Hong Kong schools constrained a social movement that was supposedly led by the youth.

scholarly journals Communication Strategies in Providing Good Government Education Through Social Media: A Case Study at the Parliament of the Republic of Indonesia

2021 ◽  
Vol 58 (1) ◽  
pp. 722-734
Author(s):  
Anindya Larasati, Achmad Jamil, Rizki Briandana
Keyword(s):  
Social Media ◽  
Good Governance ◽  
Communication Strategies ◽  
Communication Strategy ◽  
The Public ◽  
Government Education ◽  
Good Government ◽  
The Republic ◽  
Depth Interviews

Objective: To analyze the communication strategy of the parliament of the Republic of Indonesia in providing good government education through social media.Methods: Case studies are used as a method in this research, and data collection techniques using in-depth interviews. The basis for selecting informants used a purposive technique by looking at the criteria for informants.Results:The results showed that the communication strategy implemented by the DPR-RI has shown success in educating the public regarding good govenment. The strategy of the parliament's news bureau to absorb the information needed by the public regarding the performance of the parliament is an important key to success.Conclusion: The good governance through Instagram social media was very effective in publishing the performance of leaders and members of the parliament.

What does social media have to do with health? A case study of Bangkok youths

2018 ◽  
Vol 0 (0) ◽  
Author(s):  
Chulanee Thianthai
Keyword(s):  
Social Media ◽  
Health Impact ◽  
Negative Effects ◽  
Cultural Variations ◽  
Media Usage ◽  
Negative Results ◽  
Self Development ◽  
And Gender ◽  
Depth Interviews

Abstract Objective This qualitative research aims to understand how Bangkok youths perceive social media usage effects on their physical, psychological, social and spiritual health. Methods A total of 74 Bangkok youths, aged 15–24 years old, divided according to each age and gender group participated in in-depth interviews and mobile phone search observations. Health impact was categorized into the four health aspects through content analysis according to sociological perspectives. Results Bangkok youths view social media to have both positive and negative effects on their health. Increased awareness of negative results was shown with increased age. While younger youths use social media for entertainment, older youths also use social media for self-development. Interests and degree of sensitivity varied among the genders. Conclusion Effective health education can only be achieved through future youth-centered research on social media usage based on age, gender and cultural variations.

When guanxi meets connectivity

2018 ◽  
Vol 16 (1) ◽  
pp. 32-44
Author(s):  
Xun Lin ◽  
Hua Huang
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Collective Identity ◽  
Social Trust ◽  
Content Type ◽  
The Social ◽  
Underlying Mechanisms ◽  
Shared Commitment ◽  
Depth Interviews

Purpose The purpose of this paper is to reveal the underlying mechanisms that drive young adults’ participation in micro-charity. Design/methodology/approach A case study, which formed a large online ethnographic project, was conducted in which the twin methods of participatory observation and in-depth interviews were used to access the experience of a selected group (n = 60) of college students. Findings The present paper identifies that young adults’ participation in micro-charity is mainly driven by three underlying mechanisms: the formation of a powerful environment for the distribution of awareness of obligation, creation of trust towards others in distant or weak ties and symbolic construction of collective identity with a shared commitment. Originality/value This paper is an exploratory work which sheds new light on charity or other social entrepreneurship development in the social media era. Specifically, the connectivity of social media and the pre-existing relationships may work well together and lead to many positive outputs, including distributing awareness of social obligation, instilling social trust and strengthening social coherence.

scholarly journals Social Information Process on Instagram to Develop Social Entrepreneur Women in Madiun Indonesia

2020 ◽  
Vol 7 (9) ◽  
pp. 70
Author(s):  
Rita Priyaningrum ◽  
Pawito Pawito ◽  
Mahendra Wijaya
Keyword(s):  
Social Media ◽  
Research Method ◽  
Social Entrepreneur ◽  
Field Observations ◽  
Business Growth ◽  
Social Entrepreneurs ◽  
Information Process ◽  
Social Communities ◽  
Depth Interviews

This research has the aim to reveal how social businesses to follow their business growth trends. The research method used in this research is a case study that is analyzed qualitatively. This study took female social entrepreneur figures in Madiun City who survived more than 2 years and used social media as a means of empowerment. In collecting data, researchers used in-depth interviews, field observations to grouping data through the internet. Make it show in the last two years, women social entrepreneurs more often use Instagram than other social media to develop social communities and business entrepreneurs.

scholarly journals On Social Media: The Voices of Blaan Students in Digital Age

2021 ◽  
pp. 21-34
Author(s):  
Elizabeth Joy S. Quijano
Keyword(s):  
Social Media ◽  
Indigenous Peoples ◽  
Time Management ◽  
Total Population ◽  
Group Discussion ◽  
Digital Age ◽  
The Philippines ◽  
Linguistic Groups ◽  
Use Of Social Media ◽  
Depth Interviews

This study aims to describe indigenous peoples’ use of social media. There are 110 ethno-linguistic groups in the Philippines who comprise nearly 15 percent of total population. Majority of indigenous peoples live in the island of Mindanao. Phenomenology was used for this study in explaining the experiences and perspectives of the Blaan students in using social media. Twenty-five Blaan students from Matanao, Davao del Sur were selected through purposive sampling. Through in-depth interviews and focus group discussion it was revealed that entertainment and leisure, emotional trauma and discrimination, research and educational purposes, and communication and socialization were the issues related to the Blaan students’ experiences on using social media. As regards insights in using social media, they identified time management, stand against discrimination, staying hopeful and positive, respecting and promoting culture, and prioritizing education. This study has significance not only in but also in the indigenous peoples’ cultural community in terms of promoting and preserving culture in the digital age. 

scholarly journals Two-Way Symmetrical Communication Pattern: Company Strategy to Build Engagement Through Social Media

2021 ◽  
Vol 13 (2) ◽  
pp. 271
Author(s):  
Chyntia Novy Girsang ◽  
Dorien Kartikawangi
Keyword(s):  
Social Media ◽  
Corporate Strategy ◽  
Secondary Data ◽  
Communication Strategy ◽  
Primary Data ◽  
Company Strategy ◽  
And Behavior ◽  
Symmetrical Communication ◽  
Depth Interviews

Engagaement in social media plays a significant role in stakeholders management. This study aims to describe the corporate communication strategy in building engagement through two-way symmetrical communication on Instagram social media content, as well as the engagement formed therein. This research uses a constructivist paradigm, qualitative approach with case study on Sinar Mas’ Instagram. Primary data collection was done by in-depth interviews, while secondary data was obtained by observations on Sinar Mas’ Instagram. The results show that corporate strategy to build engagement is by desaining relevant content to everyday life, using creative visual desain tailored to target audience, put audience in an equal position, create simple messages and insert questions so that it can further encourage two-way communication. Researchers also found that in building engagement, company effectively implement symmetrical communication by building interaction, dialogue, reciprocal communication, and trying to always respond the incoming messages. In this case, engagement that is formed is at the intermediate level or at the level of individual analysis which concluded from interaction results and cognitive, affective and behavior engagement of followers on Instagram. Engagement melalui media sosial memainkan peran yang signifikan dalam pengelolaan pemangku kepentingan. Penelitian ini bertujuan untuk mendeskripsikan strategi komunikasi perusahaan dalam membangun engagement melalui pola komunikasi simetris dua arah pada konten media sosial Instagram, serta engagement yang terbentuk. Penelitian ini menggunakan paradigma konstruktivis, pendekatan kualitatif dengan studi kasus pada Instagram Sinar Mas. Pengumpulan data primer dilakukan dengan wawancara mendalam, sedangkan data sekunder diperoleh dari observasi terhadap Instagram Sinar Mas. Data dianalisis dengan menggunakan konsep komunikasi simetris dua arah dan tingkat keterlibatan. Hasil penelitian menunjukkan bahwa strategi perusahaan untuk membangun engagement adalah dengan merancang konten yang relevan dengan kehidupan sehari-hari, menggunakan visual desain kreatif yang disesuaikan dengan target khalayak, menempatkan khalayak dalam posisi yang setara, membuat pesan yang sederhana dan menyisipkan pertanyaan sehingga dapat lebih mendorong komunikasi dua arah. Peneliti juga menemukan bahwa dalam membangun engagement, perusahaan menerapkan komunikasi simetris dengan membangun interaksi, dialog, komunikasi timbal balik, serta berusaha untuk selalu merespon pesan yang masuk. Dalam hal ini, engagement yang terbentuk berada pada tingkat menengah, yaitu pada tingkat analisis individu berdasarkan interaksi dan keterlibatan secara kognitif, afektif dan perilaku dari pengikut  Instagramnya.

scholarly journals EVALUASI PEMANFAATAN MEDIA SOSIAL BAGI PELAKSANAAN FUNGSI ANGGOTA DPRD JAWA TENGAH

2017 ◽  
Vol 8 (1) ◽  
pp. 63
Author(s):  
Wahid Abdulrahman, dkk
Keyword(s):  
Social Media ◽  
Control Function ◽  
Personal Information ◽  
The Public ◽  
Social Media Networks ◽  
Central Java ◽  
The People ◽  
Use Of Social Media ◽  
Depth Interviews

In order to improve the performance of Central Java Parliament, social media has been used as a tool that is easy, inexpensive, and could reach all segments throughout the region of Central Java. This study aimed to evaluate the use of social media in the implementation of the functions of legislators to communicate with the public. This research is a qualitative research with case study method. Capturing data through in-depth interviews to Central Java Parliament members who are active in social media and the public in their networks. The results of the study consisted of three things. First, social media is used by members of the Central Java Parliament for three reasons: (1) communicate the functions of the parliament (legislative, control, and budget); (2) communicate with the public in order to listen public needs and get feedback; (3) a means of self entertainment by using social media as a tool to express their selves and share personal information. Second, related to the function of the parliament which has been communicated through social media, the control function is the most frequent performed. While the legislative function performed moderately, and the budget function as the most rarely communicated. Third, public informants in social media networks of Central Java parliament members perceives the them as representatives of the people who actually work for the people. Keywords: social media, members of the board, the function of parliamen.

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