scholarly journals Increasing the Brand Awareness of Ambassador School Surabaya through A Website

K ta Kita ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 23-30
Author(s):  
Aprillia Adella Suyanto
Keyword(s):  
Character Education ◽  
Brand Awareness ◽  
Professional School ◽  
Main Concern ◽  
Christian School ◽  
Other Information ◽  
Selling Point ◽  
A Company

Ambassador School is a Christian school established in 2011. This school offers 3 main programs which are Baby Class, Preschool, and Elementary. There are 2 schools that are similar to Ambassador School which are Bethany Christian School and CMC/SMI School because of 3 aspects: the location, price, service. The main problem of Ambassador School is related to low brand awareness, in which there are only a small number of people who know about this school and those who know are not able to explain what Ambassador School really is. The best solution of this problem is by increasing Ambassador School’s brand awareness by highlighting its strengths and uniqueness through a website. As the main concern is to increase brand awareness, a website will be the best solution since it does not only tell what a company sells, but also tells other information in detail that other promotional tools may not be able to do the same. There are 4 highlighted USPs: academics, Christian values, character education, and independence education. Highlighting all of this school’s strengths and uniqueness on a website will enable Ambassador School to not only increase the brand awareness, but also lead them to be seen as a more credible and professional school. Keywords: Brand Awareness, Promotional Tool, Website, Unique Selling Point 

scholarly journals EFFECTS OF E-COMMERCE ON THE SHARIA HOTELS BRAND AWARENESS IN BANDUNG

2018 ◽  
Vol 5 (10) ◽  
Author(s):  
Muchyidin Natakusuma ◽  
Ria Arifianti ◽  
Iwan Sukoco
Keyword(s):  
Structural Equation Modeling ◽  
Significant Influence ◽  
Structural Equation ◽  
Internet Technology ◽  
Brand Awareness ◽  
Equation Modeling ◽  
The Internet ◽  
Boutique Hotel ◽  
Complex Relationships ◽  
A Company

Sharia has become global, including the development of Sharia Hotels. In addition, the development of internet technology in Indonesia can be seen with the existence of e-commerce which benefits in the form of business convenience because the internet is seen as an advertising media that is cheaper, more efficient and effective. Tight business competition has made brand as an important aspect that can be a benchmark for a company. Sharia hotel owners use e-commerce to build strong brands and make consumers acknowledge that their brands are well received by consumers. This study aims to find out how e-commerce influences brand awareness in Narapati Indah Sharia Boutique Hotel and Convention Bandung. Respondents in this study were sampled using the Structural Equation Modeling (SEM) method that allows testing a series of relatively complex relationships simultaneously. The results showed that respondents' responses regarding e-commerce and brand awareness at Narapati Indah Sharia Hotel were in the good category. In addition, there is a significant influence between e-commerce on brand awareness in Narapati Indah Sharia Hotel especially through their own website so that to depend on other parties are no longer needed.

scholarly journals Documenting Spatial and Temporal Information for Heritage Preservation: A Case Study of Sri Lanka

2016 ◽  
Vol 2 (1) ◽  
Author(s):  
Chiranthi Wijesundara ◽  
Shigeo Sugimoto ◽  
Bhuva Narayan
Keyword(s):  
Sri Lanka ◽  
Good Practice ◽  
Present Condition ◽  
Main Concern ◽  
Geospatial Technologies ◽  
Heritage Preservation ◽  
Metadata Standard ◽  
Other Information ◽  
Recent Developments

Cultural Heritage Properties (CHPs) around the world have been altered or destroyed due to various unforeseen factors, both natural and human-made. Consequently, as a preparedness approach around such disasters, documenting the CHPs are crucial to any efforts to repair, rebuild or relocate them. With advancements in digital technologies, integrating them into our documentation to improve heritage preservation has become a common approach. Here the main concern is on Spatial and Temporal (ST) information and the paper proposes that with recent developments in the field of Geospatial technologies, heritage preservation can be enhanced and improved by documenting ST information parallel to the other information resources. The study area of this research is the CHPs in Sri Lanka. The paper investigates the present condition of the ST information in the heritage arena and the challenges associated with the same. Finally, the paper suggests a metadata standard to acquire primary level ST information as the initial ST documentation strategy. This can be extended further as a complete standard of good practice for CHP documentation in Sri Lanka.

scholarly journals AMBUSH MARKETING: THE KULULA.COM PERSPECTIVE

2010 ◽  
Author(s):  
R Kgobokoe
Keyword(s):  
Brand Awareness ◽  
World Cup ◽  
Fifa World Cup ◽  
Ticket Sales ◽  
The Public ◽  
Global Event ◽  
Ambush Marketing ◽  
National Bank ◽  
A Company ◽  
Laws And Regulations

Ambush Marketing is often described as a type of ‘parasitic marketing.’ However, before we look into ambush marketing one has to consider the essence of marketing and more specifically, advertising. The purpose of advertising is essentially to create brand awareness, by somehow making the public aware of the product you offer as a company or firm. Sponsorship is a mechanism through which brand awareness can be created. Sponsorship can be defined as a commercial arrangement, whereby a sponsor pays a certain sum of money (a sponsorship fee) or provides certain products, services or other facilities to the sponsored party, in return for which, the sponsor is granted certain rights of association with the sponsored party.1 What better way to create awareness than at a major global event? By paying the event organisers an agreed amount, they associate your product with their event. For instance, First National Bank (FNB) agree to sell the Fédération Internationale de Football Association (FIFA) world cup tickets at their branches across the country without sharing in any of the profits, they may not be generating any money from actual ticket sales but they get thousands of people coming in and out of their branches daily, thus more importantly, creating band awareness. Sponsors should be protected by organisers from unofficial non-sponsors, but to what extent? While the law should attempt to safeguard the investments of sponsors of events, we should not be unreasonable in our attempts. Laws and regulations should be applied with at least a modicum of sanity and those responsible for their enforcement should avoid adopting a dictatorial approach.

scholarly journals Pengaruh Daya Tarik Iklan di Konvergensi Media Terhadap Brand Awareness (Studi Iklan Tiket.com di YouTube Pada Kalangan Generasi Z di Jakarta)

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 160
Author(s):  
Felicia Herlyana ◽  
Lusia Savitri Setyo Utami
Keyword(s):  
Social Media ◽  
Young People ◽  
Technological Progress ◽  
Survey Methods ◽  
Brand Awareness ◽  
Quantitative Survey ◽  
Generation Z ◽  
Advertising Appeal ◽  
Research Objects ◽  
A Company

The presence of social media increases technological progress. One of the most accessed social media is YouTube. Aside from being a means of entertainment, YouTube is now a means of promotion. One company that uses YouTube as a promotional tool is Tiket.com. Tiket.com is a company most often used by young people in Indonesia. Research on discussing the advertising appeal of Tiket.com on YouTube on brand awareness of Z generation in Jakarta. This study aims to determine whether or not there is an influence of the attractiveness of advertisements on brand awareness and how much influence the attractiveness of advertisements on YouTube on brand awareness by using Tiket.com ads as research objects.. This research was conducted using quantitative survey methods. The population in this study was generation Z in Jakarta who had watched Tiket.com advertisements on YouTube with a sample of 115 respondents. The conclusions of the study show that there is an influence of advertising appeal of Tiket.com on YouTube on brand awareness is strong and equal to 61,9%, while the remaining 38,1% could be influenced by others factors. Hadirnya media sosial meningkatkan kemajuan teknologi. satu media sosial yang banyak diakses adalah YouTube. Selain sebagai sarana hiburan, kini YouTube menjadi  sarana promosi. Salah satu perusahaan yang menjadikan YouTube sebagai sarana promosi yaitu Tiket.com. Tiket.com merupakan perusahaan yang memberikan pelayanan reservasi tiket secara online yang menempati urutan kedua sebagai perusahaan tiket yang paling sering digunakan kalangan muda di Indonesia. Penelitian ini membahas tentang pengaruh daya tarik iklan Tiket.com di YouTube terhadap brand awareness generasi Z di Jakarta. Penelitian ini bertujuan untuk mengetahui apakah ada atau tidak pengaruh dari daya tarik iklan terhadap brand awareness dan seberapa besar pengaruh daya tarik iklan di YouTube terhadap brand awareness dengan menggunakan iklan Tiket.com sebagai objek penelitian. Penelitian ini dilakukan dengan pendekatan kuantitatif dengan metode survei. Populasi penelitian ini adalah generasi Z di Jakarta yang pernah menonton iklan Tiket.com di YouTube dengan sampel penelitian sebanyak 115 responden. Hasil kesimpulan penelitian menunjukkan bahwa terdapat pengaruh daya tarik iklan Tiket.com di YouTube terhadap brand awareness bersifat kuat dan sebesar 61,9%, sedangkan sebanyak 38,1% dapat dipengaruhi oleh faktor-faktor lain. 

scholarly journals Increasing the Brand Awareness of PT. Banmadju Mandiriperkasa’s Customers Through A Company Profile Video

K ta Kita ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 31-38
Author(s):  
Felix Octavius Saverino
Keyword(s):  
Social Media ◽  
Main Product ◽  
Brand Awareness ◽  
Potential Customer ◽  
The Road ◽  
Intense Competition ◽  
A Company ◽  
Potential Customers

PT. Banmadju Mandiriperkasa is located at Jl. Pattimura 104b, Kediri. As a tyre retreading company, the main product of PT. Banmadju Mandiriperkasa are both hot and cold retreading systems. Meanwhile, the company also offers a complete tyre sizing for each category of a vehicle from sedan, minibus, bus, truck, forklift, and also OTR (Off the Road). The company’s main problem is the intense competition between the competitors in the global retread tyre market, which causes PT. Banmadju Mandiriperkasa should increase brand awareness to the customers. Therefore, it is better to make a company profile video as a solution to overcome the company’s problem. To gain awareness from the potential customer, the company profile video will be distributed by using social media such as WhatsApp, Instagram, Facebook, and YouTube. By having a company profile video, PT. Banmadju Mandiriperkasa can increase the brand awareness to the potential customers from all over Indonesia. Keywords: retreading company, tyre, awareness, company profile video, potential customers.

scholarly journals Evaluasi Program Pendidikan Karakter di Sekolah Kristen

2021 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Linda Ferdian ◽  
Yari Dwikurnaningsih
Keyword(s):  
Character Education ◽  
Education Program ◽  
Lesson Plans ◽  
Christian School ◽  
Input Process ◽  
Basic Competencies ◽  
K 13 ◽  
Character Assessment ◽  
Input Character ◽  
Character Education Program

Abstract : The purpose of this study was to evaluate the context, input, process, and product of the character education program at the Kanaan Christian School Semarang. The results showed: (1) Context, Kanaan Christian School Semarang really needs a character education program; (2) Input, character education at the Kanaan Christian School Semarang refers to the School's Vision and Mission and also the 2013 Curriculum (K-13); (3) The process, the implementation of the character education program at the Kanaan Christian School Semarang, the teacher carries out the learning according to the lesson plans that have been made, by adding character education values that are adjusted to the topics contained in basic competencies; (4) Products, the results of the character education program at the Kanaan Christian School Semarang, namely the presence of 5S culture (Greetings, Smiles, Greetings, Polite and Courtesy) and through the character assessment form. Overall, the character education program at the Kanaan Christian School Semarang has fulfilled the program objectives that have been previously set.Abstrak: Tujuan penelitian ini adalah mengevaluasi konteks, masukan, proses, dan produk program pendidikan karakter di Sekolah Kristen Kanaan Semarang. Hasil penelitian menunjukkan: (1) Konteks, Sekolah Kristen Kanaan Semarang sangat membutuhkan program pendidikan karakter; (2) Input, pendidikan karakter di Sekolah Kristen Kanaan Semarang mengacu pada Visi dan Misi Sekolah serta Kurikulum 2013 (K-13); (3) Proses, pelaksanaan program pendidikan karakter di Sekolah Kristen Kanaan Semarang, guru melaksanakan pembelajaran sesuai RPP yang telah dibuat, dengan menambahkan nilai-nilai pendidikan karakter yang disesuaikan dengan topik yang terdapat pada materi pokok. kompetensi; (4) Produk, hasil program pendidikan karakter di Sekolah Kristen Kanaan Semarang yaitu adanya budaya 5S (Salam, Senyum, Salam, Sopan dan Sopan) dan melalui formulir penilaian karakter. Secara keseluruhan, program pendidikan karakter di Sekolah Kristen Kanaan Semarang telah memenuhi tujuan program yang telah ditetapkan sebelumnya.

scholarly journals The Effect of Social Media to the Brand Awareness of a Product of a Company

2016 ◽  
Vol 10 (1) ◽  
pp. 9 ◽  
Author(s):  
Hansel Bagus Tritama ◽  
Riswan Efendi Tarigan
Keyword(s):  
Social Media ◽  
Research Method ◽  
Quantitative Research ◽  
Brand Awareness ◽  
Online Media ◽  
Marketing Communication ◽  
Significant Information ◽  
The Relationship ◽  
A Company ◽  
Research Type

Social  media  is an online media, where the users can easily participate, share, and create any content such as banner,  posters, videos and advertisement.  Many companies  use these  social  media as  a tool to promote their products  and make  customers aware  with their brand. On the other hand, not all companies  succeed to market their products and make their products are at their customers’ awareness. The purpose of this research is to find the correlation  between social media commu- nication marketing  with companys brand awareness in social media.  The research  method for this research  is quantitative  research.  This method collects  data with explanative research type which explains the relationship between two variables. The result  of this research  is to show that marketing  communication in a company has an impact to company’s brand awareness. In addition, this research wants to show that marketing via social media can give impact  to company’s revenue. The summary of this research  is to get significant  information  about the effect of social media toward companys brand awareness through quantitative  and explanative  research  method due to the rising of social media.

scholarly journals Implementation of Integrated Management Systems and Corporate Social Responsibility Initiatives—A Romanian Hospitality Industry Perspective

2018 ◽  
Vol 10 (10) ◽  
pp. 3684 ◽  
Author(s):  
George Ionescu ◽  
Daniela Firoiu ◽  
Ramona Pîrvu ◽  
Roxana Bădîrcea ◽  
Cristian Drăgan
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Hospitality Industry ◽  
Integrated Management ◽  
Market Value ◽  
Management Systems ◽  
Main Concern ◽  
Corporate Social ◽  
A Company ◽  
Integrated Management Systems

The growing market value of a company remains the main concern of the management, as well as of the shareholders. Implementing integrated management systems is not always easy and is not low-priced either, but the benefits to clients, management, employees, or shareholders are considerable. At the same time, the involvement of companies in corporate social responsibility activities represents a return of part of the benefits to the community, the benefits being found on multiple plans for all the stakeholders. Through this study, we aim to identify the effects of implementing integrated management systems and quantify the influence of corporate social responsibility initiatives on the market value of hospitality industry companies in Romania. Analyzing the results of the study demonstrates the existence of a direct correlation between the implementation of integrated management systems and the evolution of the economic performance of the companies. Also, the results reveal a positive correlation between the existence of corporate social responsibility initiatives and the increase of the market value of Romanian hotel industry companies.

scholarly journals Pembuatan Video Perayaan Hari Nyepi Di Bali Dengan Teknik Motion Graphic 2 Dimensi

2017 ◽  
Vol 7 (1) ◽  
pp. 25-37
Author(s):  
Ainun Nahya Mumtahanah ◽  
Ringga Gilang Baskoro ◽  
Rian Saputra
Keyword(s):  
Social Media ◽  
Short Duration ◽  
Online Media ◽  
Concept Design ◽  
Video Information ◽  
Other Information ◽  
Audio Rendering ◽  
Motion Graphic ◽  
A Company

ABSTRACTMacroAd is a company that provides outdoor media in the form of television screens in Commuterline train cars. LINIKINI MacroAd makes online media a tool so that the programs and information presented can make the audience interested and not get bored looking at the PID screen. The strategy taken is to create content that is creative, informative, educative, and entertaining. The content produced in the form of interviews, Lifestyle, News, Quotes, Facts, Culinary, Tips, and various other information. Information presented about current places in Jabodetabek, about technology, and the agenda of the event. However, some of the information above has not yet been visualized, such as video information about holidays. So far, MacroAd LINIKINI has only shown videos of congratulations on short holidays with a short duration on social media and the Puter Commuterline screen without detailed information about the celebration. Therefore the writer makes a video celebrating Nyepi Day in Bali. This video aims to inform the audience in detail about a series of rituals celebrating Nyepi Day before, during and after the celebration. The method used in the Making of Nyepi Day Celebration Video in Bali with 2 Dimensional Motion Graphic Technique consists of 11 stages, namely concept design, device specifications, storyboarding, material collection, layout making, animation creation, audio integration, rendering, testing, revision, and distribution. This video was successfully created with the resulting duration of 2 minutes 20 seconds with a size of 82.1 MB.ABSTRAKMacroAd merupakan perusahaan yang menyediakan media luar ruang yang berbentuk layar televisi di dalam gerbong kereta Commuterline. MacroAd LINIKINI menjadikan media online sebagai alat agar program dan informasi yang disajikan dapat membuat audience tertarik dan tidak bosan melihat layar PID. Strategi yang dilakukan adalah dengan membuat konten yang kreatif, informatif, edukatif, dan menghibur. Konten-konten yang dihasilkan berupa Interview, Lifestyle, News, Quotes, Fakta, Kuliner, Tips, dan berbagai informasi lainnya. Informasi yang disajikan mengenai tempat-tempat kekinian yang berada di Jabodetabek, tentang teknologi, dan agenda acara. Namun dari beberapa informasi diatas ada yang belum divisualisasikan seperti video informasi mengenai hari-hari besar. Selama ini MacroAd LINIKINI hanya menayangkan video ucapan selamat hari besar dengan durasi yang singkat di sosial media dan layar PID Commuterline tanpa informasi secara detail tentang perayaan tersebut. Maka dari itu penulis membuat video perayaan hari nyepi di Bali. Video ini bertujuan untuk memberitahukan secara detail kepada audience tentang rangkaian ritual perayaan hari nyepi sebelum, saat, dan sesudah perayaan. Metode yang digunakan dalam Pembuatan Video Perayaan Hari Nyepi di Bali dengan Teknik Motion Graphic 2 Dimensi in terdiri dari 11 tahap yaitu perancangan konsep, spesifikasi perangkat, pembuatan storyboard, pengumpulan bahan, pembuatan layout, pembuatan animasi, penggabungan audio, rendering, pengujian, revisi, dan distribusi. Video ini berhasil dibuat dengan durasi yang dihasilkan yaitu 2 menit 20 detik dengan ukuran 82.1 MB.

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