scholarly journals The semiotic dimension of contemporary pragmatics

2022 ◽  
Vol 27 ◽  
pp. 802-807
Author(s):  
Min Niu ◽  
Thawascha Dechsubha
Keyword(s):  
Key Words ◽  
Social Semiotics ◽  
Semiotic Analysis ◽  
Interdisciplinary Field ◽  
Semiotic Perspective ◽  
Philosophical Pragmatism ◽  
Philosophical Origin ◽  
Pragmatic Dimension

Contemporary Pragmatics has the semiotic features from the respects of disciplinary naming, the means of development, and theoretical source to research object and method. It is not only an independent linguistics and language science, but also an interdisciplinary field and paradigm. This paper is to explore the semiotic features and dimensions of Pragmatics for tracing back the origin and the theoretical resources from semiotic perspective, and to define its research scope and clarify the connotation of its conception. As Semiotics has a triad dimension of semiosis, one of which is the “pragmatic dimension”. Therefore, contemporary pragmatics includes at least three semiotic dimensions: scientific semiotics, linguistic semiotics and social semiotics. The semiotic analysis of Pragmatics could be conducive to clarify and fix the semiotic and philosophical origin, definition, disciplinary connotation and meaning of Pragmatics, which is also theoretically helpful for clarifying the concepts for the study of philosophical pragmatism, pragmaticism, semiotics, semantics and syntax.   Key Words: Semiotic, Pragmatics, Pragmaticism

AI: A Semiotic Perspective

2019 ◽  
Vol 15 (2) ◽  
pp. 199-216
Author(s):  
Stéphanie Walsh Matthews ◽  
Marcel Danesi
Keyword(s):  
Human Condition ◽  
Human Cognition ◽  
Semiotic Analysis ◽  
Human Species ◽  
The World ◽  
Semiotic Perspective ◽  
Near Future ◽  
Human Sense ◽  
The Brain ◽  
Insight Into

Abstract Artificial Intelligence (AI) has become a powerful new form of inquiry unto human cognition that has obvious implications for semiotic theories, practices, and modeling of mind, yet, as far as can be determined, it has hardly attracted the attention of semioticians in any meaningful analytical way. AI aims to model and thus penetrate mentality in all its forms (perception, cognition, emotion, etc.) and even to build artificial minds that will surpass human intelligence in the near future. This paper takes a look at AI through the lens of semiotic analysis, in the context of current philosophies such as posthumanism and transhumanism, which are based on the assumption that technology will improve the human condition and chart a path to the future progress of the human species. Semiotics must respond to the AI challenge, focusing on how abductive responses to the world generate meaning in the human sense, not in software or algorithms. The AI approach is instructive, but semiotics is much more relevant to the understanding of human cognition, because it studies signs as paths into the brain, not artificial models of that organ. The semiotic agenda can enrich AI by providing the relevant insight into human semiosis that may defy any attempt to model them.

The Social Semiotic Analysis of Translation of Joseph Conrad’s Heart of Darkness Based on Peircean Model

2017 ◽  
Vol 7 (12) ◽  
pp. 1281
Author(s):  
Iraj Noroozi ◽  
Somayeh Tork
Keyword(s):  
Data Analysis ◽  
Present Article ◽  
Theoretical Framework ◽  
Social Semiotics ◽  
Semiotic Analysis ◽  
Source Text ◽  
Persian Version ◽  
The Social ◽  
Heart Of Darkness ◽  
Persian Translation

The aim of the present article is to investigate the meaning of the signs in Persian translation of Heart of Darkness. To reach the desired goal, the researcher has used social semiotics and Peirce’s triadic sign model as the theoretical framework. In the current study, Peirce semiotics has been used for detecting signs. After detection 50 signs, the researcher used Peirce’s triadic sign model for analyzing the translation of each sign. The researcher decoded the signs to identify their components and analyzed them in social semiotic level to clarify whether they have the same impression on the Persian version of Heart of Darkness as their English source or not. After performing data analysis, it was cleared that 37 signs (out of 50) in the corpus of the study have the same effect and meaning in the target text as what they have in the source text.

Content Analysis, Semiotics, and Social Semiotics for Cartographic Analysis: Interpreting Geospatial Representations

1998 ◽  
pp. 4-25 ◽  
Author(s):  
Myke Gluck
Keyword(s):  
Content Analysis ◽  
Point Of View ◽  
Annual Reports ◽  
Sense Making ◽  
Social Semiotics ◽  
Semiotic Analysis ◽  
Personal Expertise ◽  
Ontological Framework ◽  
Work First ◽  
Corporate Annual Reports

Several mutually informing methods for analyzing cartographic and geospatial images are presented and illustrated in this work. First, an apparently objective method, content analysis, is applied to a collection of corporate annual reports' geospatial imagery resulting in a categorization and description of those images. Then a traditional semiotic analysis is conducted on the same data done by experts who describe and express out of their personal expertise and intuitive insights the meaning of signs contained in the imagery. Subsequently, a user/viewer epistemological and ontological framework called sense-making is discussed and combined with semiotic processes enabling social semiotics. Sense-making permits map users to present their point of view providing a method to go beyond the experts' traditional semiotic interpretations. These user/viewer based interpretations incorporate postmodern meanings from the various users of signs exposed by the corporate annual reports' geospatial imagery.

Semiotics of visual evidence in law

Semiotica ◽  
2017 ◽  
Vol 2017 (216) ◽  
pp. 63-88
Author(s):  
Vadim Verenich
Keyword(s):  
Visual Aids ◽  
Semiotic Analysis ◽  
Legal Evidence ◽  
General Terms ◽  
Visual Evidence ◽  
Visual Semiotics ◽  
Different Types ◽  
The Difference ◽  
Semiotic Perspective ◽  
Analytical Tools

AbstractThe evaluation of visual aspects of law has had a profound influence in the last decade in specific fields of legal sciences (i. e., criminology, studies of legal evidence), focusing on the extent to which visual evidence (visual patterns, images, diagrams, and symbols) underpin what and how we can perceive different types of legal evidence, and how the difference in perception affects the manipulation of visual evidence in practice. Taking the recent development in the field of legal evidence seriously, we could claim that the visual communication in law is above all a means of communicating and understanding different types of visual evidence. In general terms, visual exhibits (symbols, images, graphs, photographs, etc.) have the potential to convey more complex meanings and often represent concepts that are challenging to articulate explicitly in more conventional verbal forms of evidence, due to their complexity or lack of specificity. The purpose of this paper is to define the nature and properties of visual aids from a semiotic perspective Visual semiotics offers exceptionally thorough analytical tools for the detailed and nuanced study of visual legal evidence in the courts. In the final part of the paper we’ll illustrate the application of semiotic analysis for evaluating the rules of evidence in the Estonian legal system.

scholarly journals Whatsapp Group as a Communication Technology in Higher Education Internationalization

2018 ◽  
pp. 46-53
Author(s):  
Widya Pujarama ◽  
Arif Budi Prasetya
Keyword(s):  
Higher Education ◽  
Communication Technology ◽  
Participant Observation ◽  
Social Situation ◽  
Human Interaction ◽  
Administrative Staff ◽  
Semiotic Analysis ◽  
Communicative Act ◽  
Semiotic Perspective ◽  
Higher Education Internationalization

Individual adaptability towards communication media in Higher Education institutions as organizational entities could be reviewed from social semiotic perspective. Following Kress, social semiotic is a theory focuses on how semiotic resources in a varied social situation and locations become meaningful signs regulating human interaction. The theory was adapted in this research to translate patterns and activities of communication occurred in internationalization initiatives recorded in Whatsapp Group PSIK FISIP Universitas Brawijaya, as an artefact of communication. Non-participant observation was conducted towards series of 7 months conversations on Whatsapp Group as sequences of communicative act, and then analysed using Van Leeuwen’s four Dimension of Semiotic Analysis. Results indicate that there were distinction between administrative staff and lecturers with added function in the way they post their messages, indexing “doers” and “thinkers” that further conforming to their offline interaction standpoints when collaborating for internationalization activities.

scholarly journals Social media-based visual humour use in tourism marketing: a semiotic perspective

2019 ◽  
Vol 7 (3) ◽  
pp. 6 ◽  
Author(s):  
Jing Ge
Keyword(s):  
Social Media ◽  
Symbolic Meaning ◽  
Semiotic Analysis ◽  
Media Communication ◽  
Holistic View ◽  
Financial Outcomes ◽  
Tourism Marketing ◽  
Semiotic Perspective ◽  
Symbolic Resource ◽  
Social Media Communication

Tourism firms using visual social media marketing are struggling with its implementation, specifically in formulating engagement-based visual message strategies. Yet, creating such appealing posts can lead to positive brand and financial outcomes. Humour has been identified as a potent tool for social media communication, given its capability to develop social interactions. Yet, how humour works on social media is not well understood – specifically its visual form. Treating humour as a symbolic resource, this study adopted a compound content analysis-semiotic analysis to identify visual content and its symbolic meaning embedded in destination marketing organization (DMO)’s social media posts. 200 Sina Weibo posts containing humour images initiated by 5 Chinese provincial DMOs were collected. The results show 6 types of humour content and6 types of symbolic meaning – none of which are product-related. This study advances the tourism literature and humour theory, and offers tourism firms a holistic view of how to fully leverage social media-based visual humour to achieve consumer reach and engagement.

scholarly journals Recontextualizing Literary Classics With Modernity: A Social Semiotic Analysis of a Comic Adaptation of Journey to the West

SAGE Open ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 215824402110197
Author(s):  
Zenan Zhong ◽  
Shukun Chen ◽  
Winfred Wenhui Xuan
Keyword(s):  
Cultural Diversity ◽  
Cultural Values ◽  
Adaptation Strategies ◽  
Social Semiotics ◽  
Semiotic Analysis ◽  
Theoretical Frameworks ◽  
The West ◽  
Global Issues ◽  
Journey To The West ◽  
Literary Classics

A large number of literary classics have been transformed into comic works with varied adaptation strategies. As a typical example, Cai Zhizhong’s comic adaptation of Journey to the West has made successful attempts in rewriting the story with modern elements that carry socio-cultural values. Under the general theoretical frameworks of social semiotics, this article seeks to explain what and how these elements are presented and explore how such elements are infused with values that affiliate people of different communities and provoke thoughts on cultural diversity and global issues. It is found that (a) modern elements have been presented with particular ideational, interpersonal, and textual semiotic options and (b) different values have been implanted into these elements through bondicons, iconization, and visual attitudes.

scholarly journals Kesempurnaan Wong Menak dalam Wayang Sasak

Panggung ◽  
2018 ◽  
Vol 28 (3) ◽  
Author(s):  
Muh. Syahrul Qodri
Keyword(s):  
Roland Barthes ◽  
Main Character ◽  
Analysis Method ◽  
Semiotic Analysis ◽  
Literature Study ◽  
Cultural Codes ◽  
Semiotic Perspective

AbstractThe problem discussed in this article is the values of perfection in the main character of Jayengrana in Wong Menak story of Wayang Sasak in its relation to other figures in the puppet. To explore this issue, the analysis method used is Roland Barthes’ semiotic perspective. Data were collected from interviews and literature study. After applying the stages of semiotic analysis, which is based on 5 codes of Roland Barthes’ semiotics (i. e. hermeneutic, connotation, symbolic, proaretic, and cultural codes), it can be concluded that the perfection of Wong Menak story lies on the glory of himself as wong menak as represented through the his nicknames which prevails on every journey of life. This is because of his ability to manage the five characters that exist in companions and manifest themselves in wong menak itself. Keywords: perfection, wong menak, puppet sasak. AbstrakMasalah yang dibahas dalam artikel ini adalah tentang nilai kesempurnaan yang dimiliki oleh tokoh utama Jayengrana dalam Wong Menak di dalam Wayang Sasak yang dikaitkan dengan tokoh-tokoh lainnya dalam wayang tersebut. Untuk mengupas persoalan tersebut, metode analisis yang digunakan adalah semiotika perspektif Roland Barthes. Data yang dianalisis adalah data dari hasil wawancara dan studi pustaka. Setelah melewati tahapan analisis semiotika yang berlandaskan pada lima kode Roland Barthes (yaitu kode hermeneutik, konotatif, simbolik, proaretik, dan kode kultural), dapat ditarik sebuah kesimpulan bahwa kesempurnaan Wong Menak terletak pada kejayaan dirinya sebagai wong menak yang direpresentasikan lewat nama-nama julukan yang disandangnya, sehingga senantiasa berjaya pada setiap perjalanan kehidupannya. Hal ini disebabkan oleh kemampuannya mengelola kelima karakter yang ada pada diri sahabat-sahabatnya dan  menyatu dalam diri wong menak itu sendiri. Kata kunci: kesempurnaan, wong menak, wayang sasak

scholarly journals Learning Local Wisdom through the Symbols of Ma’nene’ Rituals in North Toraja: A Semiotic Perspective

2020 ◽  
Vol 2 (3) ◽  
pp. 108-120
Author(s):  
M. Dalyan Tahir ◽  
Hunaeni Hunaeni ◽  
Sylver Tri Poetra
Keyword(s):  
Data Analysis ◽  
Religious Values ◽  
Note Taking ◽  
Semiotic Analysis ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Semiotic Perspective ◽  
Two Stages ◽  
And Behavior ◽  
Semiotic Theory

This study examines the meaning of symbols and interpretations of local wisdom in ma’nene’ rituals in the Baruppu community of North Toraja Regency using a qualitative descriptive approach. Data regarding words and behavior in rituals were obtained through interview techniques, note-taking, recording, and documentation in the form of photos and videos. Data analysis used Pierce's semiotic theory. The results of this study indicate that the implementation of the ma’nene’ ritual is divided into two stages, namely: 1) Preparation (a) Ma'kongan ada', (b) Kapenomban pa'paranduk, (c) Manta'da, (d) Ma' pakande ada', (e) Umpasun bombongan; and 2) Implementation of (a) Ma'bungka', (b) Ma'kassa'i, (c) Massomba tedong, (d) Manglokko tedong sola bai, (e) Ma'pakande nene', (f) Mantutu', (g) Capenomban pa'paupu'. In carrying out the ritual, there are various symbols, including: (1) Tau-tau, (2) Bombongan, (3) Pangngan, (4) Kain ba'ru, (5) Tedong sola bai, (6) Bo'bo 'sola duku', (7) Punti leaves, (8) Tallang. Based on the semiotic analysis of the symbols in the ritual, several types of local wisdom were found, namely: (a) religious values, (b) brotherhood, and (c) unity.

scholarly journals Semiotic Analysis of Sampoerna a Mild Image Creation

K ta Kita ◽  
2019 ◽  
Vol 7 (3) ◽  
pp. 382-390
Author(s):  
Regina Siddharta
Keyword(s):  
Content Analysis ◽  
Key Words ◽  
Qualitative Content Analysis ◽  
Analysis Method ◽  
Semiotic Analysis ◽  
Connotative Meaning ◽  
Content Analysis Method ◽  
Semiotic Resources ◽  
Image Creation

This thesis mainly deals with the process of signification in order to find out what images are being built, how those images are represented, and what messages delivered in Sampoerna A Mild billboard advertisements through the use of semiotic resources. The focus of the writers’ analysis is the advertisements themselves, as the writer uses the process of signification that involves denotation, connotation, and myth. Those theories help the writers in analyzing the meaning of the advertisement first, and then figure out how meaning is created by the advertisement. Meaning in this research is an integrated form consisting the meaning from three level of signification process: denotative level, connotative level, and myth. This research uses qualitative content analysis method to describe the meaning of qualitative materials in a systematic way. At the end, those denotative meaning and connotative meaning build an image and create myth which naturalizes the image itself. Key Words: billboard advertisements, sampoerna a mild, semiotics, process of signification, connotation, denotation

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