School marketing on their websites and students in need of special support: Independent schools in the Stockholm local education market

A key component of the functioning of a market system of education is the provision of information to consumers. While marketing may be used by schools to provide information to consumers. The marketing information may appeal to some consumers and not others. This study examines independent schools marketing on their websites and how it appeals to consumers in need of special support. The findings show that these schools market their goals and values, studentship, methods and programmes, services as well as facilities. The marketing by these schools may not appeal to students in need of special support in the failure to provide relevant and adequate information to them and framing of their studentship that does not include students in need of special support as well as the focus on academic performance.

Marketing Strategy of New Schools in the Selection of New Students at AL Zamzam Sukodono Islamic Elementary School

This study aims to determine: 1. New school marketing strategies in selecting new students in Al Zamzam Sukodono Islamic elementary school. 2. Constraints faced in implementing the new school marketing strategy in the selection of new students in Al Zamzam Islamic elementary school. This research was conducted using qualitative methods. Research data collected by observation, documentation and interviews, then analyzed using the inductive approach. This research was conducted at Al Zamzam Islamic Elementary School, Address Kedung, Jumputrejo Sukodono Sidoarjo. This school was only established in 2018 with the first batch of 24 students. The results of this study indicate that: The marketing strategy of a new school in the selection of new students at the Al Zamzam Sukodono Islamic elementary school, which starts from the: Planning stage, includes Market Identification, Segmenting, Targetting, and Positioning, which is used to determine marketing including time plans , date of implementation, target segment, marketing area, marketing implementation techniques and implementation team. Organizing, is organizing work including: determining job description with the new admissions committee (PPDB) as executor, organizing marketing strategies and organizing marketing resources of educators. Actuating, is a form of principal's work in directing or indirectly directing the marketing of Islamic education by using various strategies adapted to situations and conditions. Controlling, is the final form and evaluation that is not only carried out at the end, but in the process, so that the marketing strategy that is carried out can be updated following market developments and needs. The results of this study can be used as material for thought, information and input on the implementation of new school marketing in managing education marketing and developing marketing strategies in the future. as well as this research as consideration for carrying out evaluations and planning of school marketing strategies that have been running, as well as references in the field of education, especially education management for further writing.

The Role of Alumni in Improving School Marketing

In the amid of the educational institutions growth, there is strict competition with the various advantages offered, schools that still want to exist in the fields should have an effective marketing strategy to recrut learners as a key component in the education system. Many marketing strategies are avaiable, part of it is promotion. In the promotion there is a Word of mouth Marketing model. Researchers assumed that this promotion model was more effective and efficient when it gained the support of alumni roles as a school product that had strong ties with his almamater. The quality of the alumni is a reflection of the quality of the institution hence to influence the community in choosing a quality school. What differs from other research is the author elevating the important role of alumni in school marketing. The purpose of this research is to describe the important role of alumni for schools and the role of alumni in improving school marketing. Data was taken from literature, alumni interviews related to alumni and observation roles. The results of the study showed the strategic and potential of the alumni role should be recognized and utilized for school development. The role of alumni include: Develop extracurricular activities, build opinions on the quality of the school in the community, build networks outside of the school, become motivators and Inspirators for the sister of her class, become a companion of learning, supporting activities organized by the school, and the evaluation media for the school curriculum. The role of alumni in improving school marketing is very high. This is because the perception of schools developing in the community as consumers are influenced by the quality of alumni as a school product, the quality of alumni supports the promotion of schools in the community as well as information about schools obtained directly through alumni.

COMPETENCY ANALYSIS; GRADUATE DEPARTMENT OF EDUCATION ADMINISTRATION - UPI

Education of Administration programs is one of the discipline study about how to plan and develop all resources. As graduates who pursue education profession, absorption S1 graduates majoring in Educational of Administration has not fully relevant job with its competence. The aim of this study was to obtain a profile of the S1 graduates majoring in Educational of Administration of work in the office and the Department of Education Cimahi and Tutoring Center of Ganesha Operation section Elementary School Marketing Center in Bandung in Three research focus are: 1) Competency Profile S1 Department of Educational Administration in the field of work, 2) Relevance of courses, and 3) self-actualization S1 graduates majoring in Educational Administration. This is a source of research data Cimahi Secretary of Education, Staff Sub-Division and Reporting Program, Section Chief Marketing Promotion and Marketing Staff. The method used is descriptive method with qualitative approach. The data was collected through interviews, observation, and documentation. Based on the findings and analysis in the field that 1) Competence S1 graduates majoring in Educational to Administration can meet the competency areas of work, 2) Subjects Administration Education S1 majoring in accordance with with the field work, and 3) self- Actualization S1 graduates majoring in Educational Administration at field work. The recommendation is based on the results of the empirical findings for: 1) Fulfillment by KKNI Competency Standards, 2) Model Profiles S1 graduates majoring in Educational Administration, 3) Development of programs majoring in Educational Administration, and 4) Optimization of Facility Development Department of Educational Administration.

IMPLEMENTATION OF PRIMARY SCHOOL MARKETING AND ENTREPRENEURSHIP MANAGEMENT

This study focuses on the implementation of primary school marketing and entrepreneurship, which is facing many challenges in this global age. Marketing and entrepreneurship are educational quality improvement strategies, which are the most important element of the quality and the advancement of education in an education institution. The present study employed qualitative approach with survey methods, using observation and in-depth interview to gather accurate data. The study was conducted in a primary school in West Java, Indonesia. It was found that (1) the school had adequate facilities to support learning process, (2) the school employed words-of-mouth as marketing strategy, (3) the school used marketing strategy in cooperation with regional coordinator, (4) the school performed routine evaluation with school committee, (5) the school had no entrepreneurship program like that in other private schools, but it implemented entrepreneurship through the students. Based on these findings, it was concluded that marketing and entrepreneurship needed separate strategies to yield optimum result.Addley, A. (2014). Implementing Professional Learning Communities in a High-Performing School District to Address Stagnating Student Performance.Aditia Pradito. (2016). Strategi Pemasaran Pendidikan dalam Meningkatkan Citra Lembaga Pendidikan Islam. (Tesis). Sekolah Pascasarjana, Universitas Islam Negeri Maulana Malik Ibrahim, Malang.Bridges, C. M., Wilhelm, W. B., Bridges, C. M., Wilhelm, W. B. (2014). Going Beyond Green : The “ Why and How ” of Integrating Sustainability Into the Marketing Curriculum. Journal of Marketing Education, 30(January 2008), 33–46. https://doi.org/10.1177/0273475307312196Green, T. (2015). Flipped Classrooms : An Agenda for Innovative Marketing Education in the Digital Era FLIPPED CLASSROOMS : AN AGENDA FOR INNOVATIVE MARKETING. Marketing Education Review, 25(3), 179–191. https://doi.org/10.1080/10528008.2015.1044851Harrigan, P., Hulbert, B. (2011). How Can Marketing Academics Serve Marketing Practice ? The New Marketing DNA as a Model for Marketing Education. Journal of Marketing Education, 33(3), 253–272. https://doi.org/10.1177/0273475311420234Mocior, E., Kruse, M. (2016). Educational values and services of ecosystems and landscapes - An overview. Ecological Indicators, 60, 137–151. https://doi.org/10.1016/j.ecolind.2015.06.031Moleong, Lexy J. (2011). Metodologi Penelitian Kualitatif. Bandung: Remaja Rosdakarya.Pawlowski, J. M., Bick, M. (2012). The global knowledge management framework: Towards a theory for knowledge management in globally distributed settings business information systems. Electronic Journal of Knowledge Management, 10(1), 92–108.Shir, N., Nikolaev, B. N., Wincent, J. (2019). Entrepreneurship and well-being : The role of psychological autonomy , competence , and relatedness ☆. Journal of Business Venturing, 34(5), 105875. https://doi.org/10.1016/j.jbusvent.2018.05.002Singh, R., Khanduja, D. (2010). SERVQUAL and model of service quality gaps: A framework for determining and prioritizing critical factors from faculty perspective in higher education. International Journal of Engineering Science and Technology, 2, 3297–3304.Sutter, C., Bruton, G. D., Chen, J. (2018). Entrepreneurship as a solution to extreme poverty : A review and future research directions. Journal of Business Venturing, (July 2017), 0–1. https://doi.org/10.1016/j.jbusvent.2018.06.003Wiklund, J., Nikolaev, B., Shir, N., Foo, M., Bradley, S. (2019). Entrepreneurship and well-being : Past , present , and future. Journal of Business Venturing, 34(4), 579–588. https://doi.org/10.1016/j.jbusvent.2019.01.002Windschitl, M., Sahl, K. (2002). Tracing Teachers’ Use of Technology in a Laptop Computer School: The Interplay of Teacher Beliefs, Social Dynamics, and Institutional Culture. American Educational Research Journal Spring, 39(1), 165–205. https://doi.org/10.3102/00028312039001165Wymbs, C. (2011). Digital Marketing : The Time for a New “ Academic Major ” Has Arrived. Journal of Marketing Education, 33(1), 93–106. https://doi.org/10.1177/0273475310392

Manajemen Pemasaran Pondok Pesantren Berbasis Program Pengabdian Masyarakat

<div><p><em>This study aims to describe the marketing management of Al-Fadlliyah Islamic boarding school. Marketing at this pesantren focuses on a cooperative approach and community service, so that not only the pesantren cottage benefits, but the community also benefits from the activity.</em> <em>This research method uses qualitative research with case study research type. Data collection techniques used are: interview, observation and documentation. The results show that: 1) the marketing management process at this boarding school is through 4 stages, namely: planning, implementing, monitoring and evaluating; 2) Implications of marketing management of Islamic boarding schools, namely: a) Islamic boarding schools have a good image in the community, b) an increase in the number of students, especially from regions originating from locations where PPM is conducted.</em></p></div>

Manajemen Marketing Sekolah Berbasis Information and Communication Technology

<pre><em>The purpose of this research is to describe the process of marketing management of an ICT-based school at SMK Citra Bangsa Mandiri Purwokerto. This research uses a qualitative approach with descriptive methods. Data were collected using interview, observation, and documentation techniques. The data collected was then analyzed using Miles and Huberman's model data analysis techniques, namely data reduction, data presentation, and verification. The results of this study indicate that marketing at SMK Citra Bangsa Mandiri Purwokerto is carried out by utilizing ICT especially for school marketing. ICT-based school marketing is carried out through ICT-based school marketing management planning activities, organizing ICT-based school marketing, mobilizing/implementing ICT-based school marketing, supervision of ICT-based school marketing.</em></pre>

School competition in Hong Kong: a battle of lifting school academic performance?

Purpose Under-examination of the notion of competition between schools has created a considerable asymmetry between the reality and the literature of schooling. Therefore, the purpose of this paper is to investigate the validity of school competition and verify the propositions regarding the effects of school marketing practices in literature, particularly Direct Subsidy Scheme (DSS) and aided schools in Hong Kong. Design/methodology/approach It tests the relationships between student intake and school academic performance and school marketing practices. It also compares the pattern of the relationships between the DSS and aided secondary schools. Secondary data from 441 secondary schools were retrieved from a popular secondary school admission magazine in Hong Kong and from the schools’ websites. Findings Hierarchical regression analysis revealed that the school’s academic performance was positively related to discretionary student intake. In addition, marketing school academic performance, but not marketing school features, was positively related to student intake. At last, it was found that marketing school academic performance intensified the relationship between the school’s academic performance and student intake in aided schools but not in DSS schools. The results were interpreted as demonstrating that school competition in Hong Kong is a battle of lifting academic performance. Originality/value This study is potential and worthwhile in at least two ways. First, testing the relationships of student intake with academic performance and school marketing practices helps to verify the notion of school competition in the education sector, which, in turn, can bridge the gap between the practice and literature of schooling. Second, examining school competition in Hong Kong can help to identify an important contextual reality for future scholars whose research site is located in Hong Kong.

Achieving Scaled and Sustained Use of Client-Based Projects in Business School Marketing Education: A Proposed Suprastructure

Business scholars agree that well-constructed experiential learning and specifically client-based projects (CBPs) provide an opportunity for students to apply concepts they learn to solve particular problems. As an additional outcome, they provide value for multiple stakeholders including the client, business community, university, and the instructor. However, CBPs can be inherently complex and demanding on instructors, impeding adoption and sustained use. As critical participatory action researchers, we worked collaboratively with faculty within our marketing department to examine and address the challenges of scaling capacity to support, effectively replicate, and grow use of CBPs in our business school marketing courses and subsequently other department curriculum. This article describes a unified view of project management and business development processes as a framework for effective scaled use of CBPs and outlines a suprastructure. It additionally offers “how to” guidance that can support use of a suprastructure as a means of achieving economies of scale, including description of roles and relationships.