scholarly journals Marketing Strategy of New Schools in the Selection of New Students at AL Zamzam Sukodono Islamic Elementary School

2020 ◽  
Vol 7 ◽  
Author(s):  
Muhammad Handoyo ◽  
Nurdyansyah Nurdyansyah ◽  
Budi Haryanto
Keyword(s):  
Elementary School ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Planning Stage ◽  
New School ◽  
Implementation Team ◽  
Marketing Area ◽  
New Students ◽  
School Marketing ◽  
Selection Of

This study aims to determine: 1. New school marketing strategies in selecting new students in Al Zamzam Sukodono Islamic elementary school. 2. Constraints faced in implementing the new school marketing strategy in the selection of new students in Al Zamzam Islamic elementary school. This research was conducted using qualitative methods. Research data collected by observation, documentation and interviews, then analyzed using the inductive approach. This research was conducted at Al Zamzam Islamic Elementary School, Address Kedung, Jumputrejo Sukodono Sidoarjo. This school was only established in 2018 with the first batch of 24 students. The results of this study indicate that: The marketing strategy of a new school in the selection of new students at the Al Zamzam Sukodono Islamic elementary school, which starts from the: Planning stage, includes Market Identification, Segmenting, Targetting, and Positioning, which is used to determine marketing including time plans , date of implementation, target segment, marketing area, marketing implementation techniques and implementation team. Organizing, is organizing work including: determining job description with the new admissions committee (PPDB) as executor, organizing marketing strategies and organizing marketing resources of educators. Actuating, is a form of principal's work in directing or indirectly directing the marketing of Islamic education by using various strategies adapted to situations and conditions. Controlling, is the final form and evaluation that is not only carried out at the end, but in the process, so that the marketing strategy that is carried out can be updated following market developments and needs. The results of this study can be used as material for thought, information and input on the implementation of new school marketing in managing education marketing and developing marketing strategies in the future. as well as this research as consideration for carrying out evaluations and planning of school marketing strategies that have been running, as well as references in the field of education, especially education management for further writing.

scholarly journals Implementasi Strategi Pemasaran Pendidikan di Madrasah

2020 ◽  
Vol 3 (1) ◽  
pp. 1-14
Author(s):  
Dian ◽  
Ilis Rosbiah ◽  
Ari Prayoga
Keyword(s):  
Marketing Strategy ◽  
Services Marketing ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Educational Institutions ◽  
Education Services ◽  
Management Function ◽  
New Students ◽  
The Many

Competition between educational institutions, especially the private sector in order to get new students is very tight,  this can be seen by the many educational institutions that implement marketing strategies to attract as many students as possible. This study aims to reveal the implementation of educational services marketing strategies with the foundation of management theory and marketing mix in Madrasah Aliyah Miftahurroja Lebakmuncang-Ciwidey, Indonesia. The method used in this research is descriptive with a qualitative approach. Collecting data in this study are, observations of the internal and external environment of madrasas, interviews with madrasah heads, deputy heads of curriculum, educators, committee, and pamphlet study documents, list of institutions, madrasah marketing agenda. Data analysis techniques used are to do data reduction, data presentation, and drawing conclusions. The results of this study indicate that: first, the marketing strategy of education services to improve the quality of education in MA Miftahurroja Lebakmuncang Ciwidey by using the management function, there are four stages, namely Planning, organizing, implementing and evaluating. Secondly, the implementation of an education services marketing strategy in MA Miftahurroja Lebakmuncang through marketing mix namely; products, places, prices, promotions, people, physical evidence, and processes. The competitiveness of MA Miftahurroja Lebakmuncang Ciwidey is good enough, it can be seen from the data of the increasing number of students. 

scholarly journals RUMUSAN STRATEGI PEMASARAN DALAM PENJUALAN PRODUK DENGAN METODE SWOT DAN QSPM (Quantitative Startegic Planning Matrix) (Studi Kasus CV. Bimanda Elektronik Pekanbaru)

2020 ◽  
Vol 7 (1) ◽  
pp. 118-129
Author(s):  
Ahmad Nurul Sabry
Keyword(s):  
Marketing Strategy ◽  
Word Of Mouth ◽  
Market Price ◽  
Database System ◽  
Marketing Strategies ◽  
Consumer Loyalty ◽  
Marketing Area ◽  
The Moment ◽  
A Company ◽  
Potential Customers

CV. Bimanda Elektronik is a company engaged in the sale of electronics. Based on a preliminary survey, which is a decline in sales every month in the 2019 period. The marketing strategy used by CV. Bimanda Elektronik at the moment is using word of mouth promotion. This research was  conducted  to  identify and  analyze  the  company's  internal  and  external environmental factors that affect the marketing strategy of electronic product marketing and to design marketing strategies using the SWOT and QSPM methods. Based on the objectives, the company's  main  strength  is  the  competitive  market  price  with  a  score  of  249  and  the company's main weakness is not using a website or database system with a score of 0.092. While  the  main  opportunity  that  the  company  has  is  the  high  consumer  loyalty  to  the company's products with a score of 0.358 and the company's main threat is the number of substituted products with a score of 0.311. By using the SWOT and QSPM methods, there is a marketing strategy that can be used by companies, namely carrying out promotional and advertising activities to attract potential customers and expand the marketing area with a TAS score of 6.568.

scholarly journals Online Marketing Strategy Analysis of PT. Bagus Trans Wisata

2021 ◽  
pp. 65
Author(s):  
Kevin Benedict Lesmana ◽  
Rustono Farady Marta ◽  
Sugeng Wahjudi
Keyword(s):  
Social Media ◽  
New Media ◽  
Marketing Strategy ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Strategy Analysis ◽  
The Public ◽  
Descriptive Research ◽  
Selection Of

The tourism industry is one of the largest industries in the world, including Indonesia. So it is said that this industry has a considerable influence, so that it can be ascertained that this is an opportunity for a business. The large number of existing social media makes marketers have to see an appropriate and broad target. Based on this, marketers must be fully prepared with the selection of media, certain efforts and ways to attract consumers. PT. Bagus Trans Wisata has used new media as a channel in promoting its travel products. One of the new media used, namely Facebook, the use of this new media is one proof of the success of a well-known company name throughout Indonesia. New media is a new form of social media used by the public, considering that conventional media is less effective in conveying mass messages. This paper aims to examine marketing strategies through social media at PT. Bagus Trans Wisata. This research uses descriptive research with a qualitative approach which aims to identify, describe and explain the actual situation related to the marketing strategy undertaken by the service company PT. Bagus Trans Wisata Tour & Travel Jakarta. Keywords: online, marketing, tourism, travel

scholarly journals STRATEGI PEMASARAN ROTI DI KING’S BAKERY DENGAN METODE ANALYTICAL HIERARCHY PROCESS (AHP)

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Soja Lana Kesuma ◽  
Keyword(s):  
Marketing Strategy ◽  
Analytical Hierarchy Process ◽  
Distribution Channels ◽  
Marketing Strategies ◽  
Ahp Method ◽  
The Third ◽  
Priority Order ◽  
Decision Alternatives ◽  
Hierarchy Process ◽  
Selection Of

ABSTRACT Every industry must make gradual improvements in order to be able to compete in the era of globalization. King's Bakery is a home industry that produces bread. The condition of bread marketing in the King's Bakery business has not been maximized. This study aims to determine the order of priority criteria and sub-criteria in the selection of a bread marketing strategy at King's Bakery and which strategy should be chosen by King's Bakery based on the Analytical Hierarchy Process (AHP) method. Analytical Hierarchy Process (AHP) is a method for ranking decision alternatives and selecting the best one with several criteria. The Analytical Hierarchy Process (AHP) develops a numerical value to find a ranking or priority order of various alternatives in solving a problem, based on the extent to which each alternative meets the decision maker's criteria. The results of this study obtained an assessment of the importance of the criteria in the selection of a bread marketing strategy showing the following priority or weighting scale: the first priority was place (0.546), the second and third priorities are products and distribution channels with the same value (0.231), and the fourth priority was the organization (0.104). From the results of the assessment of the level of alternative importance in the selection of bread marketing strategies, the priority scale or weights are as follows: the first priority was strategy A (3.614), the second priority was strategy C (2.366), the third priority was strategy B (2,000). The best bread marketing strategy that can be used as an alternative to improve bread marketing was strategy A, because it has the highest overall weight value. With technological innovation, it will accelerate production and facilitate marketing for the company.

scholarly journals Menakar Digital Marketing Pada Lembaga Pendidikan Pariwisata

2019 ◽  
Vol 16 (3) ◽  
pp. 48
Author(s):  
Kadek Ardi Permana ◽  
Agus Putu Abiyasa
Keyword(s):  
Education Institution ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Educational Institutions ◽  
The Public ◽  
Tourism Education ◽  
New Students ◽  
Internet Networks ◽  
Selection Of

The purpose of this study is to find out how the role of digital marketing in the Tourism Education Institute. This research was carried out in tourism education institutions in the Province of Bali that have carried out digital marketing strategies. Given that at this time digital marketing is becoming a trend among businessmen and in educational institutions. Especially now that the millennial generation is looking for information through the internet or accessing various kinds of social media that are currently being loved by young people throughout the country. There are a number of questions given to participants and informants in this study where participants and informants are new students in tourism education institutions. The selection of informants in this study is by using the purposive sampling method and the technique of validating the data using the source triangulation technique. The result of this research is that currently the preferred marketing strategy is in a conventional way where this method is still the favorite way for the public, especially new students to get information about the Tourism Education Institution which they will choose compared to digitalization, which is still an option the second to introduce Tourism Education Institutions to the public, especially new students, is moreover the uneven knowledge and lack of connections from internet networks in the Tourism Institution area which causes this digital marketing to be less optimal.

scholarly journals Defining personnel marketing strategies

2019 ◽  
Vol 20 ◽  
pp. 146-157 ◽  
Author(s):  
Olena Gladka ◽  
Victoria Fedorova
Keyword(s):  
Marketing Strategy ◽  
Systematic Approach ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Management Team ◽  
Practical Significance ◽  
Methodological Basis ◽  
The Matrix ◽  
Employer Attractiveness ◽  
Selection Of

The purpose of the study is to develop methodological basis as to the justification and selection of personnel marketing strategy based on logical analysis and systematic approach. The strategy is suggested to be developed taking into consideration external personnel marketing strategy and internal one. The former is based on the capacity of an employer to meet expectations of potential personnel and is aimed at forming enterprise’s external attractiveness as an employer. The latter is based on the capacity of an employer to satisfy expectations of existing personnel and is aimed at forming enterprise’s internal attractiveness as an employer. The choice of strategy is based on the Matrix determining the generalized level of enterprise’s attractiveness as an employer. This Matrix allows identifying nine types of personnel marketing strategies. The content of each type of personnel marketing strategy was substantiated. The main actions contributing to the improvement of level of enterprise’s attractiveness as an employer internally and externally were developed based on the 7Ps personnel marketing mix. Results of this study have theoretical and practical significance. They can be used as basis for further studies, while developed recommendations can be used by a management team for implementation within an enterprise that seeks to develop its employer attractiveness.

scholarly journals Design of Bag Product’s Marketing Strategy by Implementing QFD Method and SWOT Analysis

2021 ◽  
Vol 37 (1) ◽  
Author(s):  
Nugraha Nugraha ◽  
Dina Dien Novita ◽  
Djamlaludin Djamlaludin ◽  
Arba’iyah Satriani
Keyword(s):  
Marketing Strategy ◽  
Quality Function Deployment ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Packaging Design ◽  
Marketing Area ◽  
Product Warranty ◽  
Product Durability ◽  
Qfd Method

Production of children's backpacks has experienced a decline in sales over the past three years. This is experienced by CV Semesta Agung (SA), a textile company that produces t-shirts, jeans, and children's backpacks. The decline of children's backpacks sales occurred because of the large number of competitors and it needs a solution to overcome it. This research aims to design the marketing strategy by implementing QFD method and SWOT analysis. The method used is Quality Function Deployment (QFD) stage one, which is a matrix creation of House of Quality (HOQ) and SWOT. Based on the findings of the research, there are several product attributes that should be considered in a production of children’s backpack, such as attractive design/motif, the quality of materials and stitches, affordable price, and product durability. In addition, based on this research, it can be concluded that several marketing strategies can be implemented by companies, which is gained from SWOT method. The first one is WO strategy that can be done by expanding a marketing area in Bandung city, improving packaging design, providing product warranty, giving discount, and manufacturing waterproof children’s backpack. The second one is ST strategy by improving quality of product and worker skills, as well as reducing production cost. The third one is WT strategy by designing more attractive bag products and creating a new product.

Strategi Pemasaran Industri Rumah Tangga Arang Tempurung Kelapa (Studi Kasus Pada Industri Rumah Tangga Bapak Abdul Razak Di Cimanggis, Ciputat, Tangerang Selatan)

2018 ◽  
Vol 1 (1) ◽  
pp. 67-73
Author(s):  
Zelivieska Bintang Maharani ◽  
Ratna Pratiwi ◽  
Qory Anissa ◽  
Dwi Ratnasari ◽  
Sugeng Waluyo ◽  
...  
Keyword(s):  
Marketing Strategy ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Technology Utilization ◽  
Marketing Activities ◽  
Home Industries ◽  
Industrial Strength

In South Tangerang city, there are many home industries producing charcoal shell. One of the industry is practiced by Mr. Abdul Razak in Ciputat District. According to some studies, in general the home industry is facing many problems, one of which is a weak in marketing strategy. Based the information, this article reports the marketing strategies implemented by the industry. With SWOT approach, we informed that the position of industrial strength lies in good relationships with suppliers. And the weakness is that the marketing activities carried out only through word of mouth. We recommend that the industry need to consider the using of banners or internet-based technology utilization for the marketing strategies.

PROFIL BERPIKIR REFLEKTIF SISWA SD DALAM PEMECAHAN MASALAH PECAHAN BERDASARKAN KEMAMPUAN MATEMATIKA

EDUKASI ◽  
2016 ◽  
Vol 14 (2) ◽  
Author(s):  
Hery Suharna ◽  
Agung Lukito Nusantara ◽  
I Ketut Budayasa
Keyword(s):  
Elementary School ◽  
Problem Solving ◽  
Elementary School Students ◽  
Reflective Thinking ◽  
Research Subjects ◽  
Math Skills ◽  
School Students ◽  
Calculation Skills ◽  
High Ability Students ◽  
Selection Of

The research reveals a profile of reflective thinking of elementary school students in problem solving fractions based on his mathematical abilities. The instruments used in data collection is Test Problem Solving (TPM), interview. Selection of research subjects in a way given test is based on the ability of mathematics, namely mathematical skills of high, medium and low and further categorized and taken at least 2 people to serve as subjects. The research objective is: describe the profile of reflective thinking that math skills of elementary school students High, medium, and low. Based on the results of the study found reflective thinking profile and high ability students were as follows: (a) the step to understand the problems students have information/knowledge or data that is used to respond, comes from inside (internal) and can explain what has been done; (B) the planned step problem solving students have information/knowledge or data that is used to respond, comes from inside (internal) and can explain what has been done; (C) on measures to implement the plan in terms of information/knowledge or data used by students to respond, comes from inside (internal), could explain what has been done, realized the error and fix it, and communicate ideas with a symbol or image, and (d) the checking step back, namely information/knowledge or data that is used by students to respond, comes from inside (internal) and can explain what has been done. Profile of reflective thinking ability students lowly mathematics, namely: (a) at the stage of understanding the problem, students can determine known and asked in the problem, but the students' difficulties to explain the identification of the facts that have been done, the students explained the understanding vocabulary, and feel of existing data the matter is enough; (B) at the stage of implementing the plan, the students explained, organize and represent data on the issue, describes how to select the operation in solving a problem though students are not sure, and students' difficulty in explaining what he had done; (C) at the stage of implementing the plan, the student has information on calculation skills although the answer is not correct. Students difficulty in explaining about the skills calculations have been done, trying to communicate their ideas in the form of symbols or images, even if students rather difficult to describe, and realized there was an error when using a calculation skills and improve it; (D) at the stage of check, students' difficulties in explaining whether obtained estimates it approached, it makes senseKeywords: reflective thinking, problem solving, fractions, and math skills.

The Adventures of Peter Rabbit in Romania: Translation Challenges and Strategies

2014 ◽  
Vol 7 (2) ◽  
pp. 198-212 ◽  
Author(s):  
Dana Cocargeanu
Keyword(s):  
Children's Literature ◽  
Children’S Literature ◽  
Marketing Strategies ◽  
Read Aloud ◽  
Writing Style ◽  
Publishing Process ◽  
Translation Strategies ◽  
Cultural Specificity ◽  
Low Visibility ◽  
Selection Of

Romanian children's literature, particularly translations for children, has rather low visibility in international children's literature scholarship, and translations of Beatrix Potter have not been extensively researched, either. This article contributes to filling these gaps by exploring the challenges involved in the recent publication of the first licensed Romanian edition of Beatrix Potter and the strategies employed to solve them. It identifies extra-textual challenges, related to the possibility of publishing Potter, the licensing process, the selection of particular tales and book formats for publication, and marketing strategies; and textual challenges, arising from Potter's writing style, the interdependence between visual and verbal aspects in her tales, their cultural specificity and read-aloud qualities. It also discusses the roles of the British and Romanian publishers in the publishing process and relates the translation strategies visible in the texts to the translator's apparently divided responsibility towards Potter and the Romanian audience, her conceptions of children and children's literature, and the Romanian literary tradition.

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