scholarly journals Pengaruh Sponsorship Pada Event Bingen Fest Terhadap Brand Awareness Authenticity Class Mild

2021 ◽  
Vol 9 (2) ◽  
pp. 141-154
Author(s):  
Pelliyezer Karo Karo ◽  
Annis Sabilla Firstyana
Keyword(s):  
Linear Regression ◽  
Repetition Rate ◽  
Corporate Investment ◽  
Brand Awareness ◽  
Strong Impact ◽  
Test Results ◽  
Simple Linear Regression ◽  
Generation Z ◽  
Large Influence ◽  
Research Analysis

Corporate investment in the form of sponsorship is often carried out to establish and maintain information stability in consumers, which leads to brand awareness of products and companies. The amount of the sponsorship budget is often not on target so that its effectiveness cannot be measured. In this regard, by taking the case of the Bingen Fest event in Palembang, the research was conducted aimed at identifying how far the influence of sponsorship by Clas Mild on the development of Brand Awareness Authenticity, so that it can be used as a basis for consideration of sponsorship financing in the future. The research sample consisted of 213 respondents who were visitors to the event and the research analysis used was simple linear regression. The test results show that 90.6 percent of the event segment is generation Z with a visit repetition rate of 64.88 percent. Clas Mild sponsorship itself has a strong impact with a large influence of 49.1 percent on the development of Brand Awareness Authenticity.

scholarly journals Pengaruh Penerapan Sistem Control Valve Cooler 1 Berbasis Microcontroller ATmega 2560 Terhadap Moisture Pakan After Mixing dengan Bagging Off di PT. Japfa Comfeed Indonesia, Tbk. Unit Padang

2020 ◽  
Vol 6 (2) ◽  
pp. 80
Author(s):  
Eko Solihin ◽  
Sukardi Sukardi
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Control Valve ◽  
T Test ◽  
Test Results ◽  
Simple Linear Regression ◽  
Simple Linear Regression Analysis ◽  
Regression Test ◽  
The Difference

This research aims to know and analyze the effect of application of control valve Cooler 1 Based On atmega 2560 microcontroller for Moisture feed after mixing with bagging off at PT. JAPFA comfeed Indonesia, Tbk. Unit Padang. The type of research used is the study of surveys with the analysis of data used i.e. simple linear regression analysis. Based on the results of the study, testing of normality obtained the significance value of 0.200 with normal categories and R square test results worth 29.4%. The results of simple linear regression test partially with T test, Mempertlihatkan that the application of the control valve Cooler 1-Base atmega 2560 microcontroller system significantly affects the after-mixing Moisture feed with bagging off. The interpretation is that each temperature reduction of the resulting control valve cooler 1 Microcontroller-Based atmega 2560 in one unit affects the difference of moisture feed after mixing with a bagging off of 2.425.

scholarly journals Literasi Pajak Pertambahan Nilai (PPN) dan Perilaku Konsumtif pada Generasi Z

Owner ◽  
2022 ◽  
Vol 6 (1) ◽  
pp. 508-516
Author(s):  
Joko Sustiyo
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Financial Literacy ◽  
Linear Regression Analysis ◽  
Simple Linear Regression ◽  
Validity And Reliability ◽  
Simple Linear Regression Analysis ◽  
Generation Z ◽  
Consumptive Behavior ◽  
The Impact

Research on the impact of VAT literacy on consumptive behavior has not been studied in Indonesia. Most studies link financial literacy to consumptive behavior. To find out whether VAT literacy has an effect on consumptive behavior, this study uses simple linear regression analysis. The validity and reliability of the questionnaire instrument was confirmed first, which resulted that all questions on the questionnaire were valid and reliable. Then, the classical assumption test was carried out to ensure that the linear regression model was reliable which concluded that the data were normally distributed and there was no heteroscedasticity. Simple linear regression analysis shows that the predictor has a negative and significant effect on the consumptive behavior of Generation Z. The coefficient value of -1.130 indicates that an increase in VAT literacy by 1 point will reduce the consumptive behavior of Generation Z by 1.130 points. In other words, someone who knows and understands the VAT regulations will have the potential to reduce the consumption of goods and services.

scholarly journals PENGARUH PENGAWASAN TERHADAP DISIPLIN KERJA GURU PADA SMK “XY” KOTA PEKANBARU

2019 ◽  
Vol 10 (3) ◽  
pp. 411-418
Author(s):  
Riska Afriani Dewita ◽  
Arhipen Yapentra
Keyword(s):  
High School ◽  
Linear Regression ◽  
Data Processing ◽  
Quantitative Methods ◽  
T Test ◽  
Test Results ◽  
Simple Linear Regression ◽  
Vocational High School

This article is the result of co-research the author and students in completing her final education at STIE Riau. The purpose of this research is to study and analyze influence of Supervision toward the Work Discipline of Teachers in the Vocational High School "XY" Pekanbaru. Respondents in this study amounted to 42 teachers and in its presentation the authors describe the descriptive and quantitative methods. Based on the results of data processing using the SPSS application, the t test results in simple linear regression obtained t_count > t_table (8.277> 2.020) and the significance value obtained 0.000 < 0.05. In connection with positive and significant supervision of the Work Discipline, Teachers with a contribution of 45.6%, based on the R Square Value obtained by 0.456 or 45.6%

scholarly journals Pengaruh Motivasi Terhadap Prestasi Kerja Karyawan Di Daima Hotel padang

2020 ◽  
Vol 11 (02) ◽  
pp. 174
Author(s):  
Redamasari Redamasari ◽  
Yuliana Yuliana
Keyword(s):  
Linear Regression ◽  
Work Performance ◽  
Work Motivation ◽  
Sampling Technique ◽  
Total Sample ◽  
Performance Assessments ◽  
Test Results ◽  
Simple Linear Regression ◽  
Regression Test ◽  
Using Data

1This1research originated from the Industrial Field Experience at Daima Hotel Padang. The author found problems, related to employee work performance and lack of work motivation. This study aims to analyze the effect of work motivation on work performance in Daima Hotel Padang. This1type1of1research1is1quantitative1with a1causal assosiative approach. The population in this study were employees of Daima Hotel Padang. The sample in this study used a purposive sampling technique with a total sample of 46 people, namely employees who already had work performance assessments. Data analysis techniques using data description and simple linear regression test using the SPSS Computer1Program1version116.00. Research results show that: Work motivation is in the good category (52.17%), Job Performance is in the quite good category (58.69%) and the simple linear regression test results obtained R Square value of 0.118. Meaning that motivation significantly influences work performance employees at 11.8% and 88.2% are influenced by other factors.

scholarly journals ANALISIS PENGARUH TRANSPORTASI ONLINE TERHADAP KESEMPATAN KERJA DAN KESEJAHTERAAN DI KOTA MEDAN

2019 ◽  
Vol 4 (2) ◽  
pp. 100-113
Author(s):  
Ian Alfian Ian Alfian ◽  
Eka Purnama Sari ◽  
Talia Yuedrika
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Test Results ◽  
Indirect Test ◽  
Simple Linear Regression ◽  
Analysis Model ◽  
Employment Opportunities ◽  
Motorcycle Taxi ◽  
The Impact

This study aims to determine the influence of online transportation on employment opportunities and welfare in Medan City. The method used is a quantitative approach based on the path analysis with a simple linear regression analysis model. The results of the study showed that around 64,9% variables of online transportation explained by changes in variables of employment opportunities and welfare in in Medan City, while the test 35,1% is explained by other factors. About 33,4% of the variables of online transportation affected by employment opportunities and around 31.5% of the online transportation variables aff ected the welfare variable. The significance of the indirect test results indicates that there was an indirect effect of the variable online transportation on welfare through employment opportunities signifi cantly. The impact of this study is there is a significant influence on employment opportunities and community welfare in in Medan City with an Online Motorcycle taxi that can absorb labor and increase the income of UMKM through various services available in the online motorcycle taxi application.

scholarly journals Impact of Cristiano Ronaldo’s Attractiveness as Brand Ambassador Towards Brand Awareness Shopee

2021 ◽  
Vol 5 (2) ◽  
pp. 135-147
Author(s):  
Calvin Gunawan ◽  
Daniel Susilo
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Simple Linear Regression ◽  
Collection Method ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Brand Ambassadors ◽  
Positive Effect

Shopee is one of the consumer-to-consumer (C2C) e-commerce sites in Indonesia. Shopee often collaborates with domestic and international celebrities to become brand ambassadors, one of which is Cristiano Ronaldo. This study aims to determine whether there is an influence and how much influence the attractiveness of Cristiano Ronaldo on Shopee brand awareness. The sample in this study were 400 respondents. The sampling technique in this study was using purposive sampling technique. The data collection method used a questionnaire. The analysis technique used is simple linear regression through SPSS staticstic 24 software. The findings of this study are that there is an influence between the attractiveness of Cristiano Ronaldo to Shopee's brand awareness of 3.3%. The results of this study indicate that the attractiveness of Cristiano Ronaldo has a significant and positive effect on Shopee brand awareness.Keywords: Attraction, Brand Awareness, Shopee.

scholarly journals PENGARUH INFLASI TERHADAP PERTUMBUHAN EKONOMI DI INDONESIA

2020 ◽  
Vol 13 (3) ◽  
pp. 327-340
Author(s):  
Erika Feronika Br Simanungkalit
Keyword(s):  
Economic Growth ◽  
Linear Regression ◽  
Descriptive Analysis ◽  
Econometric Analysis ◽  
T Test ◽  
Test Results ◽  
Simple Linear Regression ◽  
Independent Variable

This study aims to determine the effect of inflation on economic growth in Indonesia since 1983-2014.The analysis used in this research is descriptive analysis and econometric analysis. Econometricanalysis in this study uses simple linear regression with the Ordinary Least Squre (OLS) method.The results showed that the independent variable influencing the dependent variable was proven fromthe probability value (F-statistic) smaller than α = 5%. T Test results show that the Inflation variableinfluences Economic Growth with a probability value smaller than α = 5%. The results of thecoefficient of determination test indicate that the dependent variable can be explained by theindependent variable by 74.7588% and the remaining 25.2412% is explained by other variablesoutside the model. Keywords : Economic Growth, Inflation & Ordinary Least Squre (OLS)

scholarly journals Pengaruh Perusahan Mebel Terhadap Perekonomian di Kabupaten Gorontalo

2019 ◽  
Vol 2 (2) ◽  
pp. 97
Author(s):  
Usman Musa Sjahrain
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Raw Materials ◽  
Linear Regression Analysis ◽  
Linear Regression Method ◽  
Test Results ◽  
Simple Linear Regression ◽  
Average Income ◽  
Independent Test

This article aims to determine the effect on the economy of the furniture company in Gorontalo regency. To analyze this article, using a multiple linear regression method. Through multiple linear regression that capital factor (X1), technology (X2) and raw materials (X3) used furniture (X) together (simultaneously) very significant influence on the Economy particularly Income (Y). Statistics prove the suitability of this model F dual independent test: F2hit = 7.99> Fdaf = 2.89, the hypothesis H1 is accepted on the real level = 0.05 or 5% gave a very significant effect on test results. Double determination coefficient: R2 = 0.6820 or 68.20%. This means that 68.20 percent of the variation of income (Y) can be explained by the capital factor (X1), technology and raw materials (X3) together (simultaneously) used a furniture company (X). Separately simple linear regression analysis that capital factor (X1) used furniture (X) has a very significant influence on the Economy particularly Income (Y). This model is proven by independent testing F1 statistics: Fdaf = 0.30 > F1hit = 0.24 H1 hypothesis is accepted on a real level = 0.05 or 5% gave a very significant effect on test results. The field data show a furniture company in Luwoo village made to do a variety of production, using a workforce of 203 people or 8.90 percent. The average income ranges from 60.000 IDR  to 100,000 IDR  per day.

scholarly journals PENGARUH PROMOSI BUKU PENERBIT MEDIAKITA DI INSTAGRAM TERHADAP PROSES KEPUTUSAN PEMBELIAN GENERASI Z

2004 ◽  
Vol 18 (1) ◽  
pp. 19-34
Author(s):  
Widuri Dwi Astuti ◽  
◽  
Retor Aquinaldo Wirabuanaputera Kaligis
Keyword(s):  
Linear Regression ◽  
Digital Technology ◽  
Decision Process ◽  
Virtual World ◽  
Descriptive Statistics ◽  
Age Group ◽  
Simple Linear Regression ◽  
Generation Z

: This research examines the use of digital technology, Instagram, as a means to promote books. Through Instagram, Penerbit Mediakita targets Generation Z, a figital age group that assumes the virtual world as a part of their reality. The questionnaire is distributed via the Instastory of @mediakita and responded by 1.547 followers. Data are analyzed using descriptive statistics and simple linear regression. This study concludes that Instagram has a significant effect on the buying decision process. However, a better strategy and more attractive and interactive promotional content are required.

scholarly journals PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE (Studi pada Mahasiswa Lp3i Kepri)

2018 ◽  
Author(s):  
STIM Sukma
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Field Research ◽  
Purchase Decisions ◽  
Test Results ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Analysis Technique

This study was aimed to find out the effect of price on purchase decisions smartphones. The number of samples is determined by a formula slovin is many as 111 students. Data obtained through field research, the researcher prepares a list of questions related to the problems that exist in the research. The data analysis technique used is a simple linear regression analysis and hypothesis of a test of determination and partial test (t test) which is operated through the program SPSS version 20. The test results showed that the price of partial positive and significant influence on purchasing decisions.

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