scholarly journals Pengaruh e-Wom dan Online Advertising dalam Membangun Brand Image Pada Produk HP Vivo

2021 ◽  
Vol 2 (2) ◽  
pp. 36-40
Author(s):  
Wulan Sari ◽  
Lalu M. Furkan ◽  
Handry Sudiartha Athar
Keyword(s):  
Data Collection ◽  
Significant Influence ◽  
Brand Image ◽  
Online Advertising ◽  
Sampling Technique ◽  
Sample Survey ◽  
Research Approach ◽  
The City ◽  
Linear Regressions

The purpose of this study was to find out the influence of Brand Image on HP Vivo Products at the Faculty of Economics and Business of Mataram University and to find out the influence of Online Advertaising on Brand Image on HP Vivo Products at the Faculty of Economics and Business of Mataram University. This research is an associative research with a research approach using quantitative approaches. This research was conducted in the Faculty of Economics and Business of Mataram University. The data collection method used in this study is a sample survey. The population in this study was consumers who shopped for Vivo mobile products. A study sample of 98 respondents was determined by a non probability sampling technique, a purposive sampling method. Collecting the necessary data and information, the study used interview and questionnaire techniques. The data collection tool used in the study was a questionnaire. Data analysis techniques are performed using multiple linear regressions. The results showed that (1) variable e-wom had a significant influence on brand image and buying interest in vivo products in the city of Mataram; (2) Online Advertising variables have a positive and significant influence on the decision to purchase vivo products in the city of Mataram

scholarly journals KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN KONSUMEN MEMBELI AIR MINERAL AQUA

2018 ◽  
Vol 4 (1) ◽  
pp. 45-52
Author(s):  
Iga Maghfirah Deviana ◽  
Elimawaty Rombe ◽  
Rahmat Mubaraq
Keyword(s):  
Data Collection ◽  
Product Quality ◽  
Mineral Water ◽  
Brand Image ◽  
Sampling Technique ◽  
Multiple Linear Regressions ◽  
Water Sampling ◽  
Consumer Decision ◽  
Linear Regressions ◽  
Simultaneous Influence

This research aims to know and analyze: (1) the influence of product quality and brand image to consumer's decision to buy AQUA brand mineral water at Faculty of Economics in Tadulako This research aims to: 1) determine and analyze simultaneous influence of product quality and brand image on consumers’ decision to buy AQUA brand mineral water in The Faculty of Economics of Tadulako University; (2) determine and analyze the influence of product quality on consumers’ decision to buy AQUA brand mineral water in The Faculty of Economics of Tadulako University; (3)determine and analyze the influence of brand image on consumers’ decision to buy AQUA brand mineral water in The Faculty of Economics of Tadulako University. The type of research is quantitative. The Population consists of students in The Faculty of Economics who bought AQUA brand mineral water. Sampling technique is purposive to select 100 respondents. Data collection is questionnaires. Method of analysis is multiple linear regressions. The result indicates that: (1) product quality and brand image simultaneously influence consumer's decision to buy AQUA brand mineral water in The Faculty of Economics of Tadulako University; (2) product quality has partial influence on consumer decision to buy AQUA brand mineral water in The Faculty of Economics of Tadulako University; (3) brand image has partial influence on consumer decision to buy mineral water of AQUA brand in Faculty of Economics of Tadulako University.    Penelitian ini bertujuan untuk mengetahui dan menganalisa: (1) pengaruh kualitas produk dan citra merek terhadap keputusan konsumen membeli air mineral merek AQUA di Fakultas Ekonomi Universitas Tadulako, (2) pengaruh kualitas produk terhadap keputusan konsumen membeli air mineral merek AQUA di Fakultas Ekonomi Universitas Tadulako, (3) pengaruh citra merek terhadap keputusan konsumen membeli air mineral merek AQUA di Fakultas Ekonomi Universitas Tadulako. Jenis penelitian yang digunakan adalah kuantitatif (menunjukkan hubungan antar variabel). Populasi dalam penelitian ini adalah mahasiswa Fakultas Ekonomi yang membeli air mineral merek AQUA di Fakultas Ekonomi Universitas Tadulako. Teknik penarikan sampel dalam penelitian ini menggunakan purposive sampling, dengan jumlah sampel sebanyak 100 responden. Pengambilan data menggunakan kuesioner. Metode analisis menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa (1) Terdapat pengaruh kualitas produk dan citra merek terhadap keputusan konsumen membeli air mineral merek AQUA di Fakultas Ekonomi Universitas Tadulako, (2) Terdapat pengaruh kualitas produk terhadap keputusan konsumen membeli air mineral merek AQUA di Fakultas Ekonomi Universitas Tadulako, (3) Terdapat pengaruh citra merek terhadap keputusan konsumen membeli air mineral merek AQUA di Fakultas Ekonomi Universitas Tadulako.

scholarly journals PENGARUH IKLAN ONLINE DAN KUALITAS LAYANAN TOKOPEDIA.COM TERHADAP CITRA MEREK PADA MASYARAKAT KOTA PADANG

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. 39
Author(s):  
Donny Rizbi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Brand Image ◽  
Online Advertising ◽  
Sampling Technique ◽  
The People ◽  
Data Collection Technique

This study aims to measure online advertising and tokopedia.com service quality on brand image. The population of this study is the people of Padang city who have done shopping at the online store tokopedia.com. Sampling of this study using accidental sampling technique. The number of respondents in this study were 100 respondents. The data collection technique of this study was to use a questionnaire with data analysis, namely using multiple regression analysis. The results of this study indicate tocopedia.com online advertising, a positive and significant effect on brand image and tokopedia.com service quality has a positive and significant impact on brand image.Keywords: online advertising, service quality, brand image

FASILITAS, TARIF, PROMOSI DAN CITRA MEREK TERHADAP KEPUASAN PENGGUNA TRANSPORTASI ONLINE l(GO-JEK) DI KOTA SURAKARTA

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Eva Tusti Anggraini ◽  
Djumali Djumali ◽  
Sri Hartono
Keyword(s):  
Data Collection ◽  
Infinite Number ◽  
User Satisfaction ◽  
Brand Image ◽  
Sampling Technique ◽  
Likert Scale ◽  
City Brand ◽  
The Relationship ◽  
The City

The purpose of this study is to analyze whether or not the influence of Facilities, Rates, Promotions and Brand Image on Online Transportation (Go-Jek) User Satisfaction in Surakarta City. The population in this study are all online motorcycle transportation users in Surakarta, whose numbers are infinite or unknown. The sampling technique is an infinite number using the Lemeshow formula, with a total of 100 respondents. Data collection uses a Likert scale questionnaire to measure respondents' answers identifying the relationship between Facilities, Rates, Promotions and Brand Image to Online Transportation (Go-Jek) User Satisfaction in Surakarta City. The results show that Facilities, Rates, Promotions and Brand Image influence simultaneously and significantly on Online Transportation User Satisfaction (Go-Jek) in Surakarta City. Facilities a positive and significant leffect on Online Transportation User Satisfaction (Go-Jek) in the City of Surakarta. Rates have a positive and significant effect on Online Transportation User Satisfaction (Go-Jek) in Surakarta City. Promotion has a positive and significant effect on Online Transportation User Satisfaction (Go-Jek) in Surakarta City. Brand Image has positive and significant effect on Online Transportation User Satisfaction (Go-Jek) in Surakarta City. Keywords: Facilities, Rates, Promotion, Brand Image, User Satisfaction

scholarly journals Pengaruh Kualitas Produk dan Citra Merek Terhadap Penetrasi Pasar Industri Kecil Menengah Klaster Batik Di Kota Semarang

2018 ◽  
Vol 7 (1) ◽  
pp. 53
Author(s):  
Findri Mustika Sari ◽  
Saryadi Saryadi
Keyword(s):  
Data Analysis ◽  
Product Quality ◽  
Market Share ◽  
Significant Influence ◽  
Brand Image ◽  
Sampling Technique ◽  
Market Penetration ◽  
Penetration Ability ◽  
The City ◽  
Small And Medium Industry

Abstract The problem faced by IKM batik in Semarang City is the weakness of the penetration ability of Batik Semarangan style in Semarang City. This can be seen from the low market share in Semarang City, even showing a declining trend from 2012 to 2016. The perceived factor is able to influence the penetration of IKM Batik Semarang market, among others, our product quality and brand image. This study was conducted to determine the effect of product quality and brand image on market penetration of Small and Medium Industry (IKM) Batik in Semarang City. In this study using sampling technique sampling census so that can be taken 74 craftsmen Klaster Batik members in the city of Semarang. The data analysis used is a regression. The results showed that product quality (X1) has a positive and significant influence on market penetration (Y), brand image (X2) has a positive and significant influence on market penetration (Y). The results also show that there is a positive and significant influence between product quality and brand image together to market penetration.

scholarly journals PERAN KEPUASAN KONSUMEN MEMEDIASI PENGARUH HARGA TERHADAP LOYALITAS KONSUMEN DALAM BERBELANJA CLOTHING ONLINE MELALUI INSTAGRAM

2019 ◽  
Vol 8 (9) ◽  
pp. 5672
Author(s):  
Ni Luh Putu Anindya Putri Maharani ◽  
Ni Wayan Ekawati
Keyword(s):  
Data Collection ◽  
Customer Satisfaction ◽  
Path Analysis ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Consumer Satisfaction ◽  
Sampling Technique ◽  
Consumer Loyalty ◽  
Analysis Method ◽  
The City

The purpose of this study is to explain customer satisfaction and prices as predictors of consumer loyalty in shopping for clothing online in the city of Denpasar. This data collection uses a questionnaire with purposive sampling technique on 88 respondents in Denpasar City, there are 11 indicators and use the Path analysis method. The results show that prices have a positive and significant effect on consumer satisfaction and consumer loyalty to clothing online, customer satisfaction is able to mediate. Respondent data that can be directly seen is that prices have a positive and significant influence on customer loyalty, prices have a positive and significant influence on customer satisfaction, customer satisfaction has a positive and significant influence on customer loyalty, customer satisfaction acts as an intervening variable between price and customer loyalty . Keywords: consumer satisfaction, price and consumer loyalty

scholarly journals PENGARUH PERSEPSI HARGA DAN CITRA MEREK TERHADAP MINAT BELI PRODUK MOTOR MEREK YAMAHA NMAX DI KOTA PALU

2020 ◽  
Vol 2 (3) ◽  
pp. 229-240
Author(s):  
Eka Desyani ◽  
Wahyuningsih Wahyuningsih ◽  
Ponirin Ponirin
Keyword(s):  
Regression Analysis ◽  
Data Collection ◽  
Significant Influence ◽  
Regression Coefficient ◽  
Brand Image ◽  
Sampling Technique ◽  
Analysis Tool ◽  
Significance Level ◽  
Purposive Sampling ◽  
Price Perceptions

This study aims to determine the influence of price perceptions and brand image on the interest in purchasing Yamaha NMAX in Palu City. Type of stduy is explanatory. Population consist of people in Palu City who have known and interested, but do not yet have Yamaha NMAX products. Sampling technique is purposive sampling, with total samples of 90 people. Data collection using questionnaire which then processed by using regression analysis tool with SPSS for Windows Release 16.0. Method of analysis is multiple regression analysis. The result shows that price perceptions have positive and significant influence on the interest of poeople purchasing Yamaha NMAX in Palu City, with significance level t-sig. of (0,05 ≥ 0.041) with regression coefficient equals to 0.154. Brand image has positive and significant influence on the interest of buying Yamaha NMAX in Palu City, with significance level t sig. of (0,05 ≥ 0.000) with regression coefficient value equals to 0.464. Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga dan citra merek terhadap minat beli produk motor merek Yamaha NMAX Di kota Palu. Jenis penelitian yang digunakan adalah eksplanatory research (penelitian penjelasan). Populasi dalam penelitian ini dikhususkan pada masyarakat kota Palu yang mengetahui dan berminat, tetapi belum memiliki produk Yamaha NMAX. Teknik penarikan sampel dalam penelitian ini adalah purposive sampling, dengan jumlah sampel sebanyak 90 responden. Pengambilan data menggunakan kuesioner yang kemudian diolah dengan menggunakan alat analisis regresi dengan program SPSS For Windows Release 16.0. Metode analisis yang digunakan dalam penelitian ini ialah analisis regresi berganda. Hasil pengujian menunjukkan bahwa variabel persepsi harga berpengaruh positif dan signifikan terhadap minat beli produk motor merek Yamaha NMAX di kota Palu, dengan tingkat signifikansi t sig. (0,05 ≥ 0,041) dengan nilai koefisien regresi sebesar 0,154. Variabel citra merek berpengaruh positif dan signifikan terhadap  minat beli produk motor merek Yamaha NMAX di kota Palu, dengan tingkat signifikansi t sig. (0,05 ≥ 0,000) dengan nilai koefisien regresi sebesar 0,464.

scholarly journals PENGARUH BAURAN PROMOSI, KUALITAS PELAYANAN, DAN CITRA PERUSAHAAN TERHADAP KEPUASAN JAMAAH UMROH AL-SHAHBA MALANG MELALUI KEPERCAYAAN JAMAAH SEBAGAI VARIABEL INTERVENING

2020 ◽  
Vol 14 (2) ◽  
pp. 161-172
Author(s):  
Maulidia Wulan Anggraini ◽  
Tin Agustina Karnawati ◽  
Widi Dewi Ruspitasari
Keyword(s):  
Data Collection ◽  
Service Quality ◽  
Path Analysis ◽  
Significant Influence ◽  
Sampling Technique ◽  
Corporate Image ◽  
Coefficient Of Determination ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Variable Population

The purpose of the research is to determine the effect of the promotion mix, service quality, and company image toward satisfaction of Al-Shahba Malang pilgrims through the pilgrims’ trust as an intervening variable. Population of this research is based on consumer who choosing and using Al-Shahba Malang’s umrah package in 2016-2018 as many 276 people. Sample used in this research covers 163 consumer using purposive sampling technique. In this research, the data collection techniques is by questionnaires, interviews, observations, and documentations. The data gained from questionnaires was analyzed by using instrument test, path analysis, hypoteshis testing and the coefficient of determination with SPSS 21.0 version. The research proves that the three independent variables : promotion mix, service quality, and corporate image, has a positive and significant influence on the pilgrims’ trust. The promotion mix, service quality, and corporate image has a positive and significant influence on the pilgrims’ satisfaction. The pilgrims’ trust has a positive and significant influence on the pilgrims’ satisfaction. And the promotion mix, service quality, corporate image has a positive and significant indirect influence on the pilgrims’ satisfaction through pilgrims’ trust as an intervening variable.

scholarly journals Pengaruh Keterlibatan Kerja Terhadap Produktivitas Karyawan Di Favehotel Olo Padang

2019 ◽  
Vol 11 (02) ◽  
pp. 27
Author(s):  
Amanda Ratna Dilla ◽  
Yuliana Yuliana
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Computer Program ◽  
Significant Influence ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Regression Testing ◽  
Employee Productivity ◽  
Work Involvement ◽  
Program Version

This reseach aims to determine the effect of work involvement on employee productivity at Favehotel Olo Padang. This type of research is classified as associative quantitative research. The puopulationin this the reseach were all employees at Favehotel Olo Padang. The reseach sample ammounted to 38 employees with the sampling technique is saturated sampling. Data collection techniques were carried out using a questionnaire with a Likert scale that had been tested for validity ang reliability. Data were analyzed by sample linear regression testing through the help of the SPSS computer Program version 16.00. the results of the study show: 1) The involvement of employees at Favehotel Olo Padang is in poor category (39,48% ). 2) Employees productivity in the good category (42,10%). 3) R square 0.115 and a significance value of 0.037 which means that there is a significant influence between work involment on productivity is 11,5% while 88.5% is influenced by other factors.

scholarly journals KESEJAHTERAAN PETANI PENGGARAP SAWAH PADA PENERAPAN AKAD MUZARA'AH DENGAN PENDEKATAN MAQASHID SYARI'AH DI TULUNGAGUNG

2020 ◽  
Vol 6 (7) ◽  
pp. 1450
Author(s):  
Dias Rizqi Wardani ◽  
Siti Inayatul Faizah
Keyword(s):  
Data Collection ◽  
Direct Observation ◽  
Sampling Technique ◽  
Farm Workers ◽  
Research Approach ◽  
Purposive Sampling ◽  
Qualitative Descriptive ◽  
The Village

Muzara’ah is the contract between farm workers and farm owners in which, cost of cultivations, seeds, and fertilizers are provided by the farm owners, meanwhile the farm workers have responsibility in giving their best efforts on cultivating the farmland. Later then, the harvest will be shared according to the contract that has been agreed. The purpose of this research is to describe farmer’s welfare in the village of Sodo after implementing Muzara’ah Contract with the Maqashid Sharia approach. This research approach is qualitative descriptive and uses case study as its strategy. Informants in this research are administrator from Krido Tani Farmers Association, The farm workers, and the farm owners. These informants determined by using purposive sampling technique. The data collection techniques are carried out through interview and direct observation. According to the research, it was shown that agricultural cooperation with Muzara’ah Contract has a role in improving farm workers’ welfare, viewed from the indicators of Maqasid Sharia.Keywords : Muzara’ah, Welfare, Farmer, Agricultural Cooperation

scholarly journals Analisis Pengaruh Pelayanan Perusahaan terhadap Loyalitas Pelanggan (Studi Pada Bengkel Resmi Yamaha Adhi Motor di Rembiga Mataram)

2020 ◽  
Vol 1 (1) ◽  
pp. 16-22
Author(s):  
Miftah Ruli Hartanto ◽  
Sri Darwini ◽  
Lalu M. Furkan
Keyword(s):  
Data Collection ◽  
Customer Satisfaction ◽  
Sampling Technique ◽  
Sample Survey ◽  
Average Score ◽  
Consumer Loyalty ◽  
Chi Square ◽  
Contingency Coefficient ◽  
Data Collection Technique ◽  
Chi Square Analysis

This study aims to determine how the level of customer satisfaction, as well as to determine whether the level of customer satisfaction has a significant effect on customer loyalty at the Yamaha Adhi Motor Official Workshop in Rembiga Mataram. This type of research is descriptive research and data collection techniques used are questionnaires, interviews, observation, and documentation. This research was conducted at the Yamaha Adhi Motor Workshop in Rembiga Mataram, the data collection technique used a sample survey technique and the determination of respondents using purposive sampling technique where as many as 50 people were made respondents. The data collection tool used in this study was a questionnaire, in which the variables were analyzed qualitatively using a Likert scale and quantitatively using chi square analysis. Based on the research that has been done, it shows that consumers at the Yamaha Adhi Motor Workshop in Rembiga Mataram are 35 people (70%) who are very satisfied with the elements of service provided, 10 respondents (20%) are satisfied, and the remaining 5 people (10 %) expressed dissatisfaction. The results of the calculation with the average score of the level of consumer loyalty, as many as 21 people (42%) have a level of loyalty at the Yamaha Adhi Motor Official Workshop are very loyal, 11 people (22%) say they are loyal, while the remaining 18 people (36%) stated loyal enough. Quantitatively, to test the proposed hypothesis and analyze the effect of the independent variable on the dependent variable, the calculation results obtained by the X2 value is 18.25 and this value is greater than the X2 table value of 9.49 at α = 0.05 and df = 4, which proves that customer satisfaction has significant influence on the level of consumer loyalty, because X2h> X2t. Furthermore, it is also known that the level of closeness of the relationship between variables is strong, as evidenced by the contingency coefficient (C) of 0.52, which is close to the Cmaximal value of 0.71, which in fact fulfills the requirement that the C value is greater than half the C max value.

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