scholarly journals Analisis Pengaruh Bauran Pemasaran terhadap Penjualan

2021 ◽  
Vol 2 (1) ◽  
pp. 26-30
Author(s):  
Nana Sopiana
Keyword(s):  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Distribution Channel ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
F Test ◽  
Test Hypothesis ◽  
Descriptive Research ◽  
Analytical Tools ◽  
Dominant Influence

The purpose of this study is to prove the significance of the influence of the marketing mix both simultaneously and partially on the sale of coffee products and prove the marketing mix that has a dominant influence on the sale of coffee products in coffee companies and convection "Aneka Busana" Kediri West Lombok. The type of research used to examine the above problems is descriptive research with case study method. The analytical tools used in this study are multiple linear regression analysis, hypothesis test (f test), hypothesis test (t test), and classic assumption test processed through SPSS program. The results showed that: (1) For the F test hypothesis test, that together product variables, prices, promotions, distributions influenced sales so that Ho was rejected and Ha accepted; (2) For the test hypothesis test t , which does not have a significant influence on sales is a variable promotion and distribution channel; (3) Of the four variables that have a dominant influence on sales is the price variable

scholarly journals Promotion Mix to Increase Revenue in The Capital Hotel and Resort Restaurant in Badung Bali District

2020 ◽  
Vol 1 (5) ◽  
pp. 329-340
Author(s):  
Ida Ayu Komang Juniansih ◽  
Komang Feby Kristiawan ◽  
Tettie Setiyarti ◽  
Ida Bagus Radendra Suastama
Keyword(s):  
Regression Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Test Results ◽  
F Test ◽  
Independent Variables ◽  
Analysis Technique ◽  
Positive Effect ◽  
Dominant Influence

This study aims to determine the effect of the promotion mix and the variables that have a dominant influence on the income of The Capital Hotel and Resort restaurant for the period 2019. The sample of this study uses income from restaurants in The Capital Hotel and Resort and promotional costs for the period 2019. The data analysis technique used is  multiple linear regression analysis, coefficient determination, F test and t test. The results showed that the results of the coefficient determination were 0.990, it could be said that the five independent variables contributed 99% to the income value, the F test results showed F count> F table (113.135> 3.97), which means that the five independent variables simultaneously had a positive effect and significant to the dependent variable. The t test results show t count (17,779)> t table (2,447) and its effect on the dependent variable (0,000 <0.005), stating that advertising (X1) is the variable that has the most dominant influence on income.

scholarly journals PENGARUH MODAL KERJA DAN BIAYA OPERASIONAL TERHADAP PROFITABILITAS

2020 ◽  
Vol 7 (2) ◽  
pp. 116-126
Author(s):  
Ani Widosari Trisnaningsih ◽  
Haryono Umar
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Research Method ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Working Capital ◽  
F Test ◽  
Operational Costs

In making a profitability decision, of course the company must have sufficient capital to finance operations in the company. This is to see how the influence of working capital and operational costs on profitability. The research method used by researchers is the method of multiple linear regression analysis, the coefficient of determination test, also performed a classic assumption test that is the Normality, Multicollinearity, Heteroscedasticity and Autocorrelation Tests and also the Hypothesis Test which consists of the F Test and the t Test.Based on the t test (partially) it can be seen that working capital has a significant effect on profitability. Whereas Operational Costs do not affect the profitability. And based on the F Test the value of Fcalculates that working capital and operational costs affect profitability. 

scholarly journals PENGARUH KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT CENTRAL CAPITAL FUTURES CABANG MALANG

2018 ◽  
Vol 12 (1) ◽  
pp. 17-22
Author(s):  
Any Isvandiari ◽  
Bagus Al Idris
Keyword(s):  
Regression Analysis ◽  
Research Method ◽  
Employee Performance ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Test Results ◽  
F Test ◽  
Analysis Technique

This study aims to determine: (1). The influence of leadership on employee performance of PT Central Capital Futures Malang Branch; (2). The influence of work discipline on employee performance of PT Central Capital Futures Malang Branch; (3). The influence of leadership and work discipline simultaneously on employee performance of PT Central Capital Futures Malang Branch. The research method is quantitative causality or causal with multiple linear regression analysis technique. The population is all 37 employees with 37 samples using full sampling (census). Hypothesis test using t test (partial) and F test (simultaneous). The result of t test (partial) shows that leadership has positive and significant effect to employee's performance, work discipline has positive and significant impact to employee's performance; and F test results (simultaneous) indicate that leadership And Work Discipline Together Effect On Employee performance.

scholarly journals Pengaruh Strategi Bauran Pemasaran Terhadap Peningkatan Penjualan Pada Produk Dr. Kebab Bara Satriya Sidoarjo

2019 ◽  
Vol 16 (1) ◽  
Author(s):  
Nur Achmad Rofi’i ◽  
Didin Fatihudin ◽  
Mochamad Mochklas
Keyword(s):  
Hypothesis Testing ◽  
Fast Food ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Marketing Mix ◽  
T Test ◽  
Price Promotion ◽  
Product Price ◽  
F Test ◽  
Dominant Influence

ABSTRACT  DR. KEBAB Bara Satriya is one of the fast food businesses in Sidoarjo regency. The purpose of this research is to find out which of the variables (product, price, promotion, place) has a dominant influence on the increase in sales of DR. KEBAB Bara Satriya, and to find out whether marketing strategies (marketing mix) have a simultaneous influence on increasing sales of DR. KEBAB Bara Satriya.The method of approach to this research is a quantitative approach, the technique of collecting data with questionnaires and the sampling technique used is accidental sampling with a total of 60 respondents. The analytical method used is the method of multiple linear regression analysis using the normality test, hypothesis testing, F test, and t test. The data processed using the SPSS program produces the following regression equation: Y = 6.685+ 0.290X1 + (-0.266X2) + 0.462X3 + 0.364X4 + e. Based on hypothesis testing the results of the F test show that the marketing mix independent variables which include products, prices, promotions and places of influence simultaneously on increasing sales. While the t test shows that promotion is a variable that has a dominant influence on increasing sales.Keywords                   : Marketing Mix, Increased SalesCorrespondence to       : [email protected] ABSTRAK DR. KEBAB Bara Satriya merupakan salah satu bisnis makanan cepat saji yang terdapat di kabupaten Sidoarjo. Tujuan dari peneltian ini untuk mengetahui manakah dari variabel (product, price, promotion, place) yang berpengaruh dominan terhadap peningkatan penjualan produk DR. KEBAB Bara Satriya, dan untuk mengetahui apakah strategi pemasaran (marketing mix) berpengaruh secara simultan terhadap peningkatan penjualan produk DR. KEBAB Bara Satriya.Metode pendekatan penelitian ini adalah pendekatan kuantitatif, teknik pengumpulan datanya dengan kuesioner dan teknik sampling yang digunakan adalah accidental sampling dengan jumlah 60 responden. Metode analisis yang digunakan adalah metode analisis regresi linier berganda dengan menggunakan uji normalitas, uji hipotesis, uji F, dan uji t. Data-data diolah dengan menggunakan program SPSS menghasilkan persamaan regresi sebagai berikut : Y = 6,685+ 0,290X1 + (-0,266X2) + 0,462X3 + 0,364X4 + . Berdasarkan pengujian hipotesis hasil uji F menunjukkan bahwa variabel bebas bauran pemasaran yang meliputi produk, harga, promosi dan tempat berpengaruh secara simultan terhadap peningkatan penjualan. Sedangkan uji t menunjukkan bahwa promosi adalah variabel yang berpengaruh secara dominan terhadap peningkatan penjualan.Kata kunci                  : Bauran Pemasaran, Peningkatan PenjualanKorespondensi             :  [email protected]

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI REALISASI PEMBIAYAAN KPR SYARIAH (Studi Pada BTN Syariah Bekasi)

Paradigma ◽  
2020 ◽  
Vol 17 (1) ◽  
pp. 59-71
Author(s):  
Nurul Aulia Robiatul Adawiyah ◽  
Arief Widyananto
Keyword(s):  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Coefficient Of Determination ◽  
Sampling Techniques ◽  
Data Collection Tool ◽  
F Test ◽  
Variable Period ◽  
Analysis Technique

This study aims to determine what factors can affect the realization of Sharia KPR financing at BTN Syariah Bekasi. The variables used in this study consist of financing period, fixed margin and financing frequency. This research is quantitative in nature using a questionnaire as a data collection tool. The population in this study were all customers who carried out KPR Syariah financing at BTN Syariah Bekasi with a sample size of 100 customers. Sampling using probability sampling techniques. The data analysis technique used is the classic assumption test, multiple linear regression analysis, the coefficient of determination, the t test and the F test. While the data processing in this study used the SPSS 25 program. From the hypothesis test using the t test, it is found that the variable period of financing has a positive but insignificant effect, while the variable margin and frequency of financing have a positive and significant effect on the realization of Islamic mortgage financing Based on the F test (simultaneous), the results show that the variable period of financing, fixed margins and frequency of financing jointly affect the realization of Sharia KPR financing.

scholarly journals PENGARUH MARKETING MIX TERHADAP KEPUASAN KONSUMEN (PADA HOME INDUSTRY MOSHIMOSHI CAKE SAMARINDA)

2020 ◽  
Vol 8 (3) ◽  
pp. 242
Author(s):  
Firdayanti Abbas
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Price Promotion ◽  
Product Price ◽  
Dominant Influence

The purpose of this study was to know marketing mix influence on consumer satisfaction in home industry MoshiMoshi Cake Samarinda. To know the variables of the marketing mix (product, price, promotion and place) the more dominant influence on customer satisfaction in the industry home MoshiMoshi Cake Samarinda. While the methods used are descriptive analysis, multiple linear regression analysis, and test hepotesis. Based on the analysis about effect between the marketing mix (product, price, promotion and place) to consumer satisfaction in home industry MoshiMoshi Cake Samarinda. The most dominant variable affecting customer satisfication is place, because the place of sale from MoshiMoshi cake is strategically located, easily accessible, and always visited by potential costumers.

scholarly journals Analisis Pengaruh Variabel Bauran Pemasaran terhadap Keputusan Pembelian Minuman Milktea oleh Mahasiswa Universitas Padjadjaran di Jatinangor

2021 ◽  
Vol 5 (4) ◽  
pp. 1095-1106
Author(s):  
Raissa Putri ◽  
◽  
Totok Pujianto ◽  
Selly Putri
Keyword(s):  
Decision Process ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Purchase Decision ◽  
Process Data ◽  
Product Price ◽  
Descriptive Research ◽  
Independent Variable ◽  
Quantitative Descriptive

This research aimed to analyze the effect of marketing mix variabels on purchase decision for milktea in students of Padjadjaran University Jatinangor. Milktea is ready-to-drink that mix tea and milk, and this makes milktea quite popular. This research is classified as quantitative descriptive research. The independent variable in this research is the marketing mix variable that consisting four variabels, which is, product , price, location, and promotion, that affect the dependent variabel that is, purchase decision process. Data was gathered with distributing questionnaires. Analysis of the data used is multiple linear regression analysis with the help of software Statistical Package for Social Science (SPSS) 23.0 for windows. The result of this research indicate that marketing mix variabel simultaneously and partially have a significant effect on purchase decision, as evidenced by the value of F test and T test. The effect given from marketing mix variabel on the decision purchase of milktea drinks for students at Padjadjaran University Jatinangor is included to moderate category,which is equal to 42,3%

scholarly journals The influence of marketing mix strategy on sales volume at PT.Jaya Anugrah Sukses Abadi Medan

2021 ◽  
Vol 10 (1) ◽  
pp. 110
Author(s):  
Jonner Lumban Gaol
Keyword(s):  
Regression Coefficient ◽  
Linear Regression Analysis ◽  
Distribution Channel ◽  
Distribution Channels ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Sales Volume ◽  
Test Results ◽  
Marketing Mix Strategy ◽  
Coefficient Of Regression

The purpose of this research is to analyze the influence of marketing mix strategies covering products, prices, promotions, and distribution channels on increasing sales volume at PT. Jaya Anugrah Success Abadi and to analyze the variables of the most dominant marketing mix strategy affects the increase in sales volume. The results of data analysis with multiple linear regression analysis methods show that products (X1), price (X2), promotion (X3) and Distribution Channel (X4) are jointly influential and significant to sales volume in PT.Jaya Anugrah Sukses Abadi Medan with regression coefficient X1 (b1) = 0.270, regression coefficient X2 (b2) = -0.220, regression coefficient X3 (b3) = 0.491 and coefficient of regression X4 (b4) = 0.273. F counting tests were obtained at 35,348 greater than Ftabel's 2,584. T test results showed for product = 2,564, price = -2,807, promotion = 4,683 and distribution channels = 2,430, the most dominant variables affected were the perception of promotional variables and the determination test results showed that 70.57% of variations of the marketing mix were influenced by all four independent variables, while 29.41% were other factors not studied in this study.

Pengaruh Dana Pihak Ketiga Dan Loan To Deposit Ratio Terhadap Jumlah Penyaluran Kredit

2021 ◽  
Vol 9 (1) ◽  
pp. 153-162
Author(s):  
Putri Krisdayanti ◽  
Harry Roestiono ◽  
Suharmiati Suharmiati
Keyword(s):  
Regression Analysis ◽  
Significant Influence ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Third Party ◽  
Coefficient Of Determination ◽  
F Test

The purpose of this research is to know the influence of Third-Party Funds and Loan to Deposit Ratio to The Amount of Loans that happened to PT Bank Negara Indonesia (Persero) Tbk, PT Bank Central Asia Tbk, PT Bank Mandiri (Persero) Tbk on 2010-2019.           Data that used for this research are quantitative data which sourch from secondary data on every banks financial report. The method used in this research are multiple linear regression analysis method, T test, F test, coefficient test and coefficient of determination test. Regression analysis used to know the influence of independence variable to dependence variable with a significance value of 5 percent while the analysis of coefficient determination and determination used to know the correlation of independent variabel and dependent variabel.           Based on partial hypothesis test (T test) that has been done by the author, the result show that Third-Party Fund has a significant influence to The Amount of Loans, and the Loan to Deposit Ratio (LDR) has a significant influence to The Amount of Loans. On hypotheses simultaneously test (F test), the result shows that Third-Party Funds and Interest Rate of Corporate Loans have a simultaneous effect.   Key words :  Third-Party Fund, Loan to Deposit Ratio (LDR) of the Amount of Loans

scholarly journals Influence of product quality, price, and quality of service to customer satisfaction (study on Resto Solaria Mall Lippo Cikarang)

2021 ◽  
Vol 6 (1) ◽  
pp. 95
Author(s):  
Dadang Heri Kusumah ◽  
Sumardjono Sumardjono ◽  
Dimas Ari Darmantyo
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Validity And Reliability ◽  
F Test ◽  
Simultaneous Test

This study aims to partially examine the effect of product quality on consumer satisfaction, partially examine the effect of price on consumer satisfaction, and partially examine the effect of service quality on customer satisfaction, at the same time conducted at SOLARIA Resto Mall Lippo Cikarang.  The sampling method used is non-probability sampling, namely quota sampling. The sample of this study was 100 respondents who had visited the SOLARIA Mall Lippo Cikarang restaurant, and these respondents distributed online questionnaires via google form. This research is based on multiple linear regression analysis, with the help of SPSS statistical procedures, to test the validity and reliability of research tools in the form of partial test (t test) and simultaneous test (F test), classical assumption test and hypothesis test. hypothesis test (F test), the results obtained are product quality has a positive and significant effect on consumer satisfaction. There is a positive and significant effect of price on consumer satisfaction. There is a positive and significant effect of service quality on customer satisfaction. There is a simultaneous influence of product quality, price, and service quality on consumer satisfaction at Resto SOLARIA Mall Lippo Cikarang. This shows that all hypotheses in this study are accepted.

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