Social Sustainability on Competitiveness in the Tourism Industry: Toward New Approach?

Author(s):  
José Manuel Guaita Martínez ◽  
José María Martín Martín ◽  
Domingo Enrique Ribeiro Soriano ◽  
José Antonio Salinas Fernández
Author(s):  
Valentina Della Corte

The cultural sector is made of a variety of firms (both public and private) whose primary economic value derives from their cultural value (Flin, Mearns, O'Connor, & Bryden, 2000). The focus in this chapter is on the organizations that manage cultural sites, with a specific attention to the interactions between cultural sector and tourism industry. Nowadays, the competitive environment is more and more complex, owing to the globalization as well as to the interactions of this sector with others, so the cultural actors have to enrich their cultural offer in order to meet customers' needs effectively and efficiently. For this reason, innovation is acquiring a crucial role in a marketing approach for cultural firms in order to promote and distribute value through their offers. Managers of cultural firms are generally oriented to the preservation rather then to the promotion and valorization of cultural resources. Innovation, in its different perspectives, can be the key component for the creation of a new approach in the offer of cultural products, aiming at catching external opportunities through a continuous, interactive and innovative relationship with all the actors of the destination in order to gain sustainable competitive advantage.


2021 ◽  
Vol 23 (06) ◽  
pp. 1417-1435
Author(s):  
Dr. Ayesha Siddiqui ◽  
◽  
Gaurav Gomase ◽  

BACKGROUND: Hospitality& Tourism industry is a major industry contributing to 10% of the GDP of the country. wherein they have a significant economic, social, and ecological impact on nature. Today owing to the Pandemic, this sector is badly hit due to the closure of tourism operations and restricted movement of people across the country and globally. Tourism and hospitality definitely add to the generation of waste, but if managed systematically the environment can be protected from damage. Today mankind is hit by a virus and the reason is we have not respected the environment. Therefore, in recent years, the Indian Government has taken strict measures and made mandatory guidelines for hotels in tourist spots to comply with all environment-friendly practices like proper disposal of wet & dry garbage, recycling of water, sewage treatment plants installation in premises, horticulture, and minimal use of plastic, etc. Five Star hotels were generally assumed as a place to enjoy the vacation, using a swimming pool, and enjoying world cuisine but nowadays people have started asking for recycling paper, recycled linen, recycled amenities in the room, etc. With this changing trend, hotels need to adapt to a new approach and start using green initiatives which give rise to green and eco-friendly hotels. This in turn would benefit mankind, environment and a better future will be passed on as a legacy to coming generations. This paper, therefore, analyses the environment-friendly practices of selected hotels of Delhi and the awareness among the staff.


2018 ◽  
Vol 48 ◽  
pp. 01037
Author(s):  
Jaroslav Kacetl

English has become the lingua franca in a lot of areas, including tourism industry. The aim of this contribution was to explain the way English is taught to students of Management of Travel and Tourism at the Faculty of Informatics and Management, University of Hradec Kralove, Czech Republic. The basic teaching approaches were described, and justified. Methods of collecting as well as creating teaching materials were exemplified. The resulting syllabi should be implemented in the coming years. Prior to this implementation, the whole curriculum of Management of Travel and Tourism has to be revised as the new accreditation is due in 2019. The new approach takes into account the fact that people working in tourism need to master especially speaking and listening as they are expected to communicate with foreigners.


2012 ◽  
Vol 16 (2) ◽  
pp. 89-100 ◽  
Author(s):  
Anne Buchmann

Film tourism research has produced numerous case studies but little theoretical development. As an example, many film tourism studies report social impacts and further sustainability issues in a trend mirroring the wider tourism literature. This article presents a theoretical approach analyzing the potential and realization of sustainable film tourism. It introduces the notions of social sustainability and discusses its adaptation, concentrating on the case studies of Whale Rider and Lord of the Rings tourism. For this, the study also refers to literature and previous case studies into organizations demonstrating sustainable vision and/or behavior in the contemporary New Zealand film tourism industry. The article argues the need to adapt currently existing frameworks to film tourism theory and practice.


2016 ◽  
Vol 2 (1) ◽  
pp. 71-78 ◽  
Author(s):  
Anna De Visser-Amundson ◽  
Annemieke De Korte ◽  
Simone Williams

Purpose In a society of abundance, complexity, uncertainty and secularisation, consumers seek extreme market offerings. They thereby avoid the grey middle ground and rather seek white or black, or rather utopia or dystopia, in their experiences. This consumer behaviour is coined the Polarity Paradox. The purpose of this paper is to investigate the effect of the Polarity Paradox on travel and tourism and specifically highlight how darker and dystopian type of tourism experiences can add value to the overall tourist experience. Design/methodology/approach The paper is based on literature and trend report reviews to support the direction of the Polarity Paradox trend and the opportunities it presents to the hospitality and tourism industry. Findings Travellers do not seek only beauty and happiness when travelling. Examples of the thrilling or dystopian side of the Polarity Paradox clearly illustrate travellers’ emerging needs to look for the extreme. In fact, new travel and hospitality experiences are all about originality and understanding that whether the experience triggers positive or negative emotions matter less in a market where consumers want to be “shaken up”, surprised, taught something or seek a deeper meaning. The difference with the past is that these same thrill seeking tourists, also seek “white” and chilling experiences and that demands a new approach to market segmentation. Originality/value Until now, the Polarity Paradox has been described as a general consumer trend. In this paper, the authors are the first to analyse its possible impact on hospitality and tourism and in detail describe that black, dystopian and thrilling experiences can be positive when they trigger emotions and reactions meaningful to the traveller. The authors further show that “playing it safe” will not be the future to build successful hospitality and tourism experiences. The examples explore how the hospitality and tourism industry can add elements of “dystopia” and by doing that actually add value to the overall travel experience.


2019 ◽  
pp. 19-29 ◽  
Author(s):  
Volodymyr Koveshnikov ◽  
Kateryna Dramaretska

The main purpose of the article is to show the importance of improving sport tourism at the present stage of development of the tourism industry in Ukraine. Prove the relevance of new conditions for the implementation and promotion of this direction. Methods. The following research methods were used in thearticle: comparative, expert assessments, analysis, historical, statistical and others. Results. The new approach to the actualization of sport tourism in tourism activities are developed and brought. Identified short comings and mistakes in the organization of sport tourism. Scientific novelty. The possibilities are revealed and the ways of creating optimal conditions for the realization of the effective development of sport tourism are shown. Practical significance. The recommendations for improving the quality of service in sport tourism are given.


Author(s):  
Vladimir Minaev ◽  
Evgeniy Tsyshchuk ◽  
Galina Tsyshchuk

The article discusses the theoretical and applied aspects of a new approach to the management of tourist and recreational systems based on a network-centric model. The model is based on the application of a network structure of information exchanges between tourist enterprises, consumers of tourist services and marketing organizations. In this network structure, clusters or aggregations of objects consisting of homogeneous small and medium-sized tourist enterprises are distinguished. The principle of self-synchronization in the network-centric construction of management in tourist and recreational systems is considered. The concept of "tourist and recreational attractor” is introduced. The strategy of "borrowing" in the application of mechanisms for the diffusion of innovations and advanced tourist and recreational technologies in the tourism industry of Russian regions is justified. A multi-network scheme of innovative development of the tourist and recreational sphere, including the educational segment, is proposed. The tourist and recreational system is considered at the municipal level. A multi-network scheme of innovative development of the tourist and recreational sphere, including the educational segment, is proposed. Approbation of the research results was carried out within the framework of tourist and recreational design of the Moscow and Tver regions municipalities. It is concluded that the network-centric concept, being innovative, has a high applied value and allows solving existing problems in their interrelation, providing competitive indicators (the volume of tourism, employment of supporting personnel, the size of investments). The results obtained in the study can be successfully replicated at the regional level of tourism and recreation management.


2020 ◽  
Vol 1 (1) ◽  
pp. 104-112
Author(s):  
Niranjan Ojha

Ecotourism is a new approach in modern tourism. Sustainable tourism, green tourism, rural tourism, community-based tourism are the relative terms for ecotourism which have been emerged before 30 years. The potential of ecotourism as a strategy for sustainable development which was recognized during the Earth Summit in 1992 when sustainable tourism was considered as an environment friendly economic activity. Ecotourism is a burning issue and one of the fastest growing sectors in the world tourism industry. In Nepalese perspective tourism is in flux and gradually heading towards mass tourism. So it is the right time to implement the principles of ecotourism for its sustainability. Nepal Tourism Policy 2009 and Vision 2020 identify ecotourism as the key vehicle for sustainable tourism. Nepal government has been focusing it since long. Proper implementation of ecotourism principles can be very beneficial in Nepalese industry to achieve the desired goal.


2020 ◽  
Vol 4 (1) ◽  
pp. 66-73
Author(s):  
Ilham Firman Ashari

One of the biggest attractions in the tourism industry in Bandung is nature tourism. There is still such a constraint related to get information about nature tourism in Bandung because new attractions in Bandung always appear every year. This is felt particularly for foreign tourists outside of Bandung. Tourists are still confused to find new and popular tourist attractions, which are places that are worth visiting or not. By implementing Cyber-Physical-Social System (CPSS) with a new approach that is emphasized on social aspect in smart tourism based on Service Oriented Architecture (SOA) as methodology can influence other travelers to visit tourist attractions in Bandung. The main results are tourists will get information such as location, route, images, rating, captions of tourist attractions, and the most important thing is to be able to exchange information with others. Smart tourism is more flexible because it is web based and does not depend on the operating system used, does not require database storage, does not take up storage space, and is free. Tourists can access smart tourism anytime and anywhere.


Servis plus ◽  
2016 ◽  
Vol 10 (4) ◽  
pp. 15-24 ◽  
Author(s):  
Вадим Якунин ◽  
Vadim Yakunin ◽  
Валерий Овсянников ◽  
Valeriy Ovsyannikov

The hypothesis suggests the tourism as the sector which is able greatly to expand its activities in the humanitarian and patriotic education of youth that coincides with the general line on “import substitution” and the need of refocusing on the domestic market in the tourism business. Proceeding from it the goals and tasks of overcoming the “motivational crisis” at today’s youth and the development of new social technologies for the tourism industry contributing to the intellectual and creative potential of consumers are formulated. In the terms of a radical transformation of the socio-economic structure of modern society the emphasis in the education of youth should be on a common culture that requires an adjustment of the directions of tourism industry development. However most tourism projects are not oriented to the requirements of today’s youth, which strongly put forward a request for the unified national projects rallying people around Russian values, based on the historical and cultural heritage of the country. The tourism industry should be included in the processes of change in the value priorities of young people. In the framework of the national process patriotic component of tourism activity can be presented as a kind of strategy that is implemented on the basis of industry-specific principles. The consistency in the formation of worldviews, the continuity of patriotic education, humanization, dynamism, individualization and inter- industry linkages should be among them. One of such approaches may be the greater involvement of youth in volunteerism through volunteer tourism, creation of multimedia applications on local history and patriotic trend. It requires a fundamentally new approach to the creation of the tourist product where knowledge is produced in relevant activities. In this perspective, the educational function of the tourism sector can cooperate with the education and promote the socio-personal competences. The main goal in this project will be solved by the scientific community of the cities where it is supposed to implement the applications. One of the most promising for such project is Samara region (brief overview of tourist objects is represented).


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