MEDIA COMPETENCES AS A DETERMINANT OF A CONSTRUCTIVE SENIOR IN THE MEDIA SPACE

2019 ◽  
Vol 20 ◽  
pp. 71-79
Author(s):  
Marta Wrońska
Keyword(s):  
Older Adults ◽  
Media Space ◽  
The World ◽  
The Media ◽  
Reliable Knowledge

The lack of reliable knowledge about the media and the possibilities of using them often makes it impossible to take actions that determine the quality and standard of life of each of us. Adults are aware that the media can be a tool for exploring the world, but the tools only serve well for those who know about the circumstances, methods, and ways of using them. Significant media skills will be needed for constructive use of media by older adults and for their awareness about the media space. A description of the media space is presented in the article, the author also defines the concept of media competence and presents the results of research on the activity of seniors and their intentional functioning in the media space.

scholarly journals Application of innovative technology "Media Synergy" in the process of training specialists at the technical university in the conditions of digitalization of education

2020 ◽  
Vol 210 ◽  
pp. 18012
Author(s):  
Tatiana Vlasova ◽  
Evgenia Krasnova
Keyword(s):  
Professional Education ◽  
Modern Society ◽  
Educational Technologies ◽  
Innovative Technology ◽  
Media Space ◽  
The World ◽  
The Media ◽  
Technical University ◽  
Ethical Component ◽  
Manipulative Techniques

The article is devoted to the innovative technology of upbringing students "Media synergy", which was used for four years of training teachers at the technical University in a prolonged experiment. Special attention is paid to the analysis of educational technologies that are used in higher foreign and domestic professional education, including information, health-saving, subject, media, upbringing, in the conditions of digitalization of all spheres of life in modern society. The article substantiates a set of conceptual ideas that allowed us to determine the criteria of the spiritual and ethical component of the existential period of students. Models of the "Media synergy" technology were developed; the results of the application of innovative technology were summarized, which allowed to realize the main goal in the professional education of teachers – to overcome the pseudo-virtual picture of the world in the minds of students through synergetic relationships between equal partners and through interaction based on anti-manipulative techniques in the media space.

scholarly journals COVID 19 MEDIA COVERAGE: AN ANALYSIS OF HEORHII POCHEPTSOV’S VIEW

2021 ◽  
Author(s):  
Oksana Levantovych
Keyword(s):  
Media Coverage ◽  
Political Crisis ◽  
Unexpected Event ◽  
Online Mode ◽  
Media Space ◽  
The World ◽  
Chinese Province ◽  
The Media ◽  
Artificial Nature ◽  
Great Game

The article analyses the peculiarities of the coverage of the covid pandemic in the Ukrainian media, the emphasis placed by the media in news, and how the online mode of modern life and social distancing affects the growth of media influence. Special attention is paid to the view of the famous publicist Heorhii Pocheptsov, who does not exclude the possibility that the coronavirus was invented intentionally to control millions of people around the world. Permanently, the world faces numerous challenges of different scales: economic, military, socio-political, environmental, epidemiological ones. In 2020, the largest and the most unexpected event, undoubtedly, was the deadly coronavirus pandemic, which spread from the small Chinese province of Wuhan to the whole world and already took more than one million people’s lives in less than a year. Thus, the media, that in the post-information society actually have an unprecedented impact on people, form a person’s perception of such challenges. As a result, our understanding of the pandemic is directly related to the information we consume from the media. In fact, from the very start of quarantine, the media space began to be captured by analytical materials in which experts from various fields tried to predict what the world would be like after the end of coronavirus. These experts were of two types: some claimed that irreversible changes would deepen the permanent economic and socio-political crisis, and by claiming that they intensified panic, while others argued that any crisis is a chance to restart and grow. The experts put different emphases covering the covid pandemic in the media, but it is important to pay attention to the analysis of the famous publicist, propaganda researcher – Heorhii Pocheptsov, who sees the coronavirus as a tool to influence millions of people. The pandemic will end sooner or later, but no matter whether the virus was artificially invented or not, the processes that have already been launched around the world cannot stop as if nothing had happened. But Heorhii Pocheptsov’s opinion about the possible artificial nature of the virus should make us more vigilant while consuming information from TVs or from the online media, as it is possible that this information might be a part of a great game that we were not warned about.

scholarly journals Verbal and linguocultural content of a text

2021 ◽  
pp. 18-32
Author(s):  
Myroslava Mamych ◽  
Keyword(s):  
Mass Media ◽  
Structural Level ◽  
Literary Language ◽  
Human Needs ◽  
A Value ◽  
Media Space ◽  
The World ◽  
Verbal Content ◽  
The Media ◽  
The Mass Media

This article gives a detailed account of one of the topical issues of modern integrative linguistic stylistics, i.e., substantiation of the content of the latest concepts that are formed within the interrelated disciplines. Attention is specifically paid to the terms media stylistics, verbal and linguocultural content of the media. The author elaborates on the concept of linguocultural content of the media text interpreting it as linguistic and aesthetic signs of culture, components of linguistic and informational pictures of the world, i.e., a value-content meaning of the mass media which unfolds and concretizes the general and nationally marked concepts, and as a regular manifestation of the language norm. The data of the magazine A Woman shows that the verbal content is a significant, specific segment of the functioning of the modern Ukrainian literary language in the media space. It reflects the universal stratification of the language of national professional, social, every day, and artistic culture, the synergy of its mediatopes and media genres, broadcasts a hierarchy of social (socio-political, gender), psychological and economic stereotypes, and human needs. They are all united by the Ukrainian-centric linguocultural platform which consists of both value-semantic signs of culture and structural-level units of the literary-linguistic continuum. In terms of media stylistics, the language of Ukrainian-language media is analyzed in two complementary perspectives: 1) via metaphorical-associative field structures with specific core nominations; 2) via the principles of realization of the media structural-level norm in the mass media. Keywords: media stylistics, verbal content, linguocultural indicator of value, metaphorical-associative field, language norm, sign of culture.

scholarly journals Visualization of Social Strata in Media

2020 ◽  
Vol 11 (2 (32)) ◽  
pp. 3-13
Author(s):  
Yuliana Melkumyan
Keyword(s):  
Social Stratification ◽  
Visual Communication ◽  
Power Relations ◽  
Visual Image ◽  
Visual Images ◽  
Class Identity ◽  
Culturally Specific ◽  
Media Space ◽  
The World ◽  
The Media

Visualization of social strata in the media space. - Visual communication is gaining in importance today. The perception of the world around us is mediated by visual images. The visual image cannot be fully expressed by verbal means; it is perceived as a whole, not sequentially. To depict social strata, their detailed definition is necessary, which would make it possible, through indices, icons and symbols, to express culturally specific codes that will create specific cognitive images for the participants in communication. Due to their ideological function, visual images justify unequal power relations in society. It turns out that visualization is an integral part of the endless semiosis of stratification processes and the formation of class identity. However, any visual image is a construct and can be deconstructed. Therefore, through visualization, it is possible to deconstruct or reconstruct the system of social stratification.

scholarly journals "BORED MAN": SELF-PRESENTATION IN THE WORLD OF VIRTUAL REALITY

2020 ◽  
pp. 30-32
Author(s):  
I.V. Nadolinskaya ◽  
S.M. Petkova
Keyword(s):  
Middle Ages ◽  
Modern World ◽  
Self Presentation ◽  
Media Space ◽  
The World ◽  
Constant State ◽  
The Media ◽  
Basic Characteristics ◽  
First Time

The authors analyse in the article the phenomenon of “bored person”, show that for the first time a person finds himself in a state when his being in the modern world changes dramatically, and this entails changes in a person’s self-identification. A brief historical and philosophical excursion is given to the change in the place and role of the man from the ancient picture of the world, where man is all outward, to the commoner in the Middle Ages, a crowd man in the 20th century to the appearance of a “bored man” in the 21th century. “Bored person” is defined through the identification of such basic characteristics as the loss of inner meanings and values, the inability to go beyond the crowd, to be different. The constant state of immersion in the media space changes not only the nature of a person’s communication with other people, but also with himself.

scholarly journals Taras Shevchenko in foreign media: lingvoimage discourse

2021 ◽  
pp. 104-120
Author(s):  
Olga Pliasun
Keyword(s):  
Soft Power ◽  
Cultural Diplomacy ◽  
Effective Means ◽  
Image Modeling ◽  
Positive Image ◽  
Media Space ◽  
The World ◽  
The Media ◽  
Foreign Media ◽  
World Information

The article considers the linguistic specifics of modeling the image of Taras Shevchenko in foreign media. The author's attention is focused on the great image-forming potential of this iconic, precedent for Ukrainian culture personality and the importance of its correct presentation in the modern media space. It is determined that Ukrainians themselves are the main creators of image texts about Kobzar in the world media. Thus, three main channels of image information about Shevchenko abroad are analyzed: (1) cultural diplomacy as a part of the "soft power" policy; (2) the Ukrainian diaspora, which addresses the figure of Kobzar in the media; (3) information resources of world encyclopedic publications dedicated to the poet. Thus, the study of the linguistic and image specifics of the representation of Shevchenko in the foreign media proves that a great deal of image-making work in this aspect is carried out by cultural diplomacy, which represents Ukraine and its national cultural products in the world information space. Thanks to the efforts of cultural diplomacy, Shevchenko is known and appreciated abroad, as evidenced by the activities of Ukrainian embassies. In the context of linguistic imageology, the information presented by Ukrainian embassies is unambiguously of image nature, which confirms the use of effective linguistic means of image modeling: metaphors, personifications, emotionally-evaluative lexemes, epithet forms of the word, which verbalize positive author's assessment of the covered information. An equally important linguistic tool for modeling the poet's image is the use of creolized media texts that have great suggestive properties and significant image potential. In addition, Shevchenko's positive image abroad is successfully constructed by the media resources of the Ukrainian diaspora. The author's attention in this research context is attracted by the leading Canadian and Australian media. From the standpoint of linguistic imageology, effective means of forming the image of Kobzar in the considered foreign media are emotional and evaluative lexemes with elements of hyperbole, paraphrase with a positive semantics, the use of oxymoron etc. The article emphasizes that Shevchenko's positive image abroad is created not only at the textual level, but also at the extralinguistic level, which is realized in the annual holding of numerous mass events related to the celebration of Shevchenko's days. In turn, a high assessment of the poet's work and his role in Ukrainian cultural life is found in world encyclopedic publications: Encyclopædia Britannica, Oxford World Encyclopedia, bibliographic fund of The Library of Congress etc. Thus, the study convinces that Taras Shevchenko is a bright image figure of modern foreign media space, which forms not only internal but also external image of Ukraine. That is why its correct presentation in world media should be one of the priorities of the national image strategy.

scholarly journals Influence of the media sphere on modern education

2021 ◽  
Author(s):  
И.Ю. Стрельникова
Keyword(s):  
Human Activity ◽  
Media Literacy ◽  
Mass Communication ◽  
Media Education ◽  
Modern World ◽  
The Internet ◽  
Modern Education ◽  
Media Space ◽  
The World ◽  
The Media

Статья посвящена анализу феномена медиаобразования в современном мире. Исходя из работ отечественных и зарубежных исследователей, автор полагает, что современная ситуация в мире делает медиаобразование необходимым атрибутом каждого человека, который использует интернет. Постулируется всепроникающий характер средств массовой коммуникации (СМК) в жизни современного человека и общества. Любая сфера человеческой деятельности (от труда до развлечения) в той или иной мере связана с медиапространством, будь то интернет или телевидение. Обучение потенциальных реципиентов грамотному взаимодействию с медиасредой — насущная педагогическая задача. В настоящее время особенно остро стоит проблема дифференциации реципиентом предлагаемого СМК контента на заслуживающий доверия или внимания и так называемый «информационный шум». В этом вопросе может помочь только целенаправленно воспитываемая медиаграмотность. The paper is devoted to the analysis of the phenomenon of media education in the modern world. Based on the work of domestic and foreign researchers, the author believes that the modern situation in the world makes media education a necessary attribute of every person who uses the Internet. The work proves the pervasive nature of the mass communication media (SMK) in the life of modern man and society. Any sphere of human activity (from labor to entertainment) is in one way or another connected with the media space, whether it is the Internet or television. Therefore, training potential recipients in competent interaction with the media medium is an urgent pedagogical task. Currently, the problem of the recipient differentiating the content offered by the QMS into trustworthy or noteworthy and the so-called «information noise» is especially acute. Only purposefully nurtured media literacy can help in this matter.

VISUALIZATION OF THE IMAGE OF THE KETS AS A MODERN CULTURAL PRACTICE

2021 ◽  
Vol 5 (2) ◽  
pp. 16-31
Author(s):  
Y.N. Avdeeva ◽  
◽  
K.A. Degtyarenko ◽  
Keyword(s):  
Indigenous Peoples ◽  
Cultural Memory ◽  
Cultural Practice ◽  
Research Topics ◽  
Current State ◽  
Media Space ◽  
The World ◽  
The Media ◽  
Information Image ◽  
Ethnocultural Group

Modern ethnocultural processes taking place among the indigenous peoples of the northern and Arctic territories, the current state and issues of broadcasting and preserving their ethnic identity are one of the topical research topics of the world scientific community. The attention to the Ket ethnocultural group is justified by its uniqueness as the last representatives of the Yenisei group of peoples. Research immersion into the foundations of the formation of the modern ethnocultural image of the Kets, including in the information and media space, reveals the need to refer to the cultural memory of the Kets, the basic foundations of their ethnocultural identification. Thus, the study of the representation of Kets in the media space makes it possible to fix the modern information image and visualization features of the Ket ethnocultural group.

MEDIA SOCIALIZATION OF PERSONALITY IN THE CONTEXT OF INMUTATION IN THE MASS MEDIA

2021 ◽  
pp. 104-109
Author(s):  
Chernysh O.O.
Keyword(s):  
Mass Media ◽  
Negative Impact ◽  
Effective Interaction ◽  
Individual Characteristics ◽  
Media Culture ◽  
Active Growth ◽  
Media Space ◽  
The Media ◽  
The Individual

The urgency of the researched problem is connected with the growing role of mass media in modern conditions leads to change of values and transformation of identity of the person. The active growth of the role of the media, their influence on the formation and development of personality leads to the concept of “media socialization” and immutation in the media. The aim of the study is to outline the possibilities of the process of media socialization in the context of immutation in the media. The methods of our research are: analysis of pedagogical, psychological, literature, synthesis, comparison, generalization. The article analyzes the views of domestic and foreign scientists on the problem of immutation in the media and the transformation of the information space. In the context of the mass nature of the immutation of society, the concept of “media socialization” becomes relevant, which is the basis for reducing the negative impact of the media on the individual.The author identifies the lack of a thorough study of the concept of “media socialization” in modern scientific thought. Thus, media socialization is associated with the transformation of traditional means of socialization, and is to assimilate and reproduce the social experience of mankind with the help of new media.The article analyzes the essence of the concepts “media space”, “mass media” and “immutation”. The influence of mass media on the formation and development of the modern personality is described in detail.The study concluded that it is necessary to form a media culture of the individual, to establish safe and effective interaction of young people with the modern media system, the formation of media awareness, media literacy and media competence in accordance with age and individual characteristics for successful media socialization. The role of state bodies in solving the problem of media socialization of the individual was also determined. It is determined that the process of formation of media culture in youth should take place at the level of traditional institutions of socialization of the individual.The author sees the prospect of further research in a detailed analysis and study of the potential of educational institutions as an institution and a means of counteracting the mass nature of the immutation of society.Key words: immutation, media socialization, mass media, media space, information.

Impact of Social Media on English Language: A Review

2015 ◽  
Vol 3 (3) ◽  
pp. 5
Author(s):  
Dr. Neha Sharma
Keyword(s):  
Social Media ◽  
Cultural Values ◽  
English Language ◽  
Major Influence ◽  
International Level ◽  
Class Society ◽  
The World ◽  
The Status ◽  
The Media ◽  
Subsequent Rise

Language being a potent vehicle of transmitting cultural values, norms and beliefs remains a central factor in determining the status of any nation. India is a multilingual country which tends to encourage people to use English at national and international level. Basically English in India owes its presence to the British but its subsequent rise is not fully attributable to the British. It has now become the language of wider communication which is now spoken by large number of people all over the world. It is influenced by many factors such as class, society, developments in science and technology etc. However the major influence on English language is and has been the media.

Sign in / Sign up

Export Citation Format

Share Document