scholarly journals Game theory application in marketing of innovation activity at industrial enterprises

2020 ◽  
Vol 311 ◽  
pp. 02013
Author(s):  
Alexander Samoldin
Keyword(s):  
Game Theory ◽  
Marketing Strategy ◽  
Service Sector ◽  
Simple Game ◽  
Optimal Choice ◽  
Innovation Activity ◽  
Industrial Enterprises ◽  
Innovative Products ◽  
Theory Application ◽  
External Conditions

The theoretical game approach to analyzing marketing objectives in innovation activity is a reasonable supplement to the traditional methods and models of managing enterprises>’ marketing. The optimal choice of innovative products is significantly more important for industrial enterprises as unlike the commerce and service sector there are more expenses on the development and production of innovative products. Relatively simple game models allow checking the choice of a marketing strategy for various external conditions.

scholarly journals Forming of Model of Modernization of Domestic Agricultural Enterprises on the basis of Innovation Providing

2018 ◽  
Keyword(s):  
Innovation Process ◽  
Business Environment ◽  
The State ◽  
Innovation Activity ◽  
Innovative Technology ◽  
Industrial Complex ◽  
Innovative Development ◽  
Agricultural Enterprises ◽  
Industrial Enterprises ◽  
Innovative Products

The article is devoted to the model of modernization of agricultural enterprises on the basis of innovation providing. The level of innovative development of domestic agro-industrial enterprises is analyzed and the main problems that put backthe introduction of innovations in the agro-industrial sector of Ukraine under the current conditions are determined; the introduction of such a model of innovation development, which provided a balance between the modernization of production and the introduction of the results of scientific research, new products and production technologies is proposed; the vector of innovative development in the agricultural sector of Ukraine is investigated and the main trends in the development and implementation of innovations in the activities of enterprises engaged in agricultural production is identified; the model of modernization of domestic agroindustrial enterprises on the basis of innovation provision is developed, which is a set of intellectual (agrarian science), industrial (business environment of agroindustrial complex) and consumer (innovative products, innovative technology, innovation process) areas of innovation activity. The transition between these areas of the model of innovation provisioning is carried out with the help of progressive innovation (it helps ensure the interaction of the business environment of the agro-industrial complex with the scientific environment), innovation consulting (guarantees information and advice on innovative products and facilitates communication with business structures) and innovation-venture business (the main task is to promote the development of developed innovative products), a set of measures that must precede the implementation of the proposed model under the current conditions is defined. The role of the state in the process of innovation in agro-industrial enterprises at all three stages of the implementation of the innovation process, from the origin of the idea to the commercialization of innovation is defined. In particular, the functions assigned to the state are allocated for ensuring efficient financing of innovative activity of the agro-industrial complex.

scholarly journals MARKET OF THE INNOVATIVE PRODUCTS

2020 ◽  
Vol 22 (1(74)) ◽  
pp. 104-110
Author(s):  
S.V. KRUPINA ◽  
N.V. YABLONSKAYA ◽  
T.G. KOPAIHORODSKA
Keyword(s):  
Innovation Process ◽  
The State ◽  
Entrepreneurial Activity ◽  
Innovation Activity ◽  
Real Economy ◽  
Intellectual Activity ◽  
Industrial Enterprises ◽  
Innovative Products ◽  
Design Activities ◽  
Fierce Competition

Topicality. The modern economy of the developed world powers is oriented on creation of conditions of favorable innovative type of development, attraction and use of innovations in economic activity, one of the main components of regulation of innovative activity of any country is the market of innovations. Aim and tasks. The purpose of the article is to study the current state and components of the market for innovative goods in Ukraine and their impact on the economy of the state. Research results. The main stages of the innovation process and their connection with the market system are considered in the article; the concept and components of the market for innovative goods are defined; the main indicators of innovation activity of Ukrainian enterprises are analyzed. The structure of the basic elements of the market of innovative goods is proposed and the main problems of formation and development of the market of innovations in the country are revealed. Conclusion. The formation of an innovation market is a complex, contradictory process, as an underdeveloped innovation market has a devastating effect on the competitiveness of innovation structures, the reduction of innovation activity and the efficiency of entrepreneurial activity. The development of the innovation market, on the one hand, seeks the entrepreneur to innovate, and on the other - creates fierce competition, technological unemployment, not always the ability to control the level of prices for innovative products, new problems of ecology, ergonomics, security, etc. The functioning and development of the market for innovative goods in Ukraine requires the formation of infrastructure of the market of innovations, increase the demand of industrial enterprises and business for the results of intellectual labor and research and development, and build a system of interconnection between educational institutions, science, scientific, technical, experimental and design activities and representatives of the real economy sector, in the future will increase the innovation activity of Ukrainian enterprises. Little attention is paid to the development and financing of science in the country; functioning of highly competitive development of the market of intellectual and innovative products requires interrelation between business and the state; it is necessary to create a favorable economic, legal and information environment for the development of an innovative market; it is necessary to support the development of innovative entrepreneurship by the state; it is necessary to improve the system of commercialization of the results of intellectual activity at all stages of the innovation process.

scholarly journals Analyzing the Innovative Activity of the Industrial Enterprises of Ukraine in Kharkiv Region

2020 ◽  
Vol 10 (513) ◽  
pp. 67-73
Author(s):  
K. O. Koliedina ◽  
Keyword(s):  
Innovative Activity ◽  
Innovation Activity ◽  
Production Sector ◽  
Industrial Enterprises ◽  
Innovative Products ◽  
Key Factor ◽  
The Status ◽  
Implementation Of Innovations ◽  
Near Future

It is defined that the important role in the development of Ukrainian economy belongs to the industrial production sector, wherein the scientific-technological progress and innovation are generated, presenting this very sector as a «driver» of economic growth. It is determined that the largest number of innovatively active industrial enterprises of Ukraine is located in Kharkiv region. Hence, the article is aimed at researching the status of innovative activity of industrial enterprises of Kharkiv region. The analysis of the main indicators of innovation activity of industrial enterprises of the region was carried out. It was identified that the share of enterprises that introduced innovations is insignificant, and the share of innovative products sold by them is generally little tangible in the total volume of the products sold. It is reasoned that this situation may indicate a negative tendency of deterioration of the quality of innovative products and its uncompetitiveness in the market. The distribution of the total costs of industrial enterprises of Kharkiv region by the directions of their innovation activity is researched. It is defined that the bulk of innovation costs are directed by enterprises to purchase machinery and equipment, and the share of costs for the internal and external R&D is extremely small, which indicates the imperfection and irrationality of the existing structure of costs. It is determined that the key factor in stimulating innovation activity at industrial enterprises of Kharkiv region is the attraction of the governmental and foreign investments for the development, creation and implementation of innovations, since the main source of innovation financing at present is the own funds of enterprises. It is proved that without changing the present day situation with regulation in the field of innovations, an increase in the competitiveness of industrial enterprises of Kharkiv region in the near future and an acceleration of the pace of their innovative development is problematic.

scholarly journals Problems of commercialization of innovative products of industrial enterprises

2019 ◽  
pp. 35-40
Author(s):  
Nataliia MYROSHCHENKO ◽  
Oksana ZARYTSKA ◽  
Anastasiia SYMAK
Keyword(s):  
Human Life ◽  
Innovative Activity ◽  
Added Value ◽  
Innovation Activity ◽  
High Tech ◽  
Successful Implementation ◽  
Industrial Enterprises ◽  
Literary Sources ◽  
Innovative Products ◽  
Sustainable Competitive Advantages

Introduction. The actuality of scientific research is confirmed by the fact that innovative activity is one of the key factors for straightening national competitiveness under the conditions of globalization. It is thanks to innovations that the business entity has the ability to develop its market positions, improve its economic efficiency and in turn create a bigger added value. At the same time, it is important to commercialize the results of the innovation activity are as much as possible, which aims at offering new high-tech products and services for the market. The effectiveness of its successful implementation enables innovation’s introduction on the market, as well as the achievement of its sustainable competitive advantages. That is why the problem of commercialization of innovative products should be seen by society, government, private business, scientists, because the solution of this problem lays in the competitiveness of goods and effects human life standards. The purpose of the work is to highlight the problems that arise during the innovative products’ commercialization and to offer solutions to them. Results. Based on the review and synthesis of literary sources, as well as the study of empirical data from domestic enterprises the key problems of high-tech products commercialization were identified, they include the following: the danger of premature diffusion of high-tech products, which is uncontrollable by the commercialization subjects; inaccuracy during the assessment of demand for high-tech products and forecasting their sales volume; the adequate choice strategy complexity and development of tactics for the promotion of high-tech products in the market; the lack of reasonable pricing approaches for high-tech products. Conclusion. The article presents the key problems of innovative products’ commercialization and their solutions. The main directions for solving these problems were developed. In order to ensure both process of innovative products’ commercialization and innovative activity in general we propose number of recommendations in order to form an extensive information base for employees of the management subsystem and business analysts.

scholarly journals INNOVATIVE ACTIVITY OF GARMENT ENTERPRISES AS A FACTOR OF THEIR COMPETITIVENESS

2021 ◽  
Author(s):  
Alla Ternova
Keyword(s):  
New Technologies ◽  
Innovation Activity ◽  
High Tech ◽  
Highly Qualified ◽  
Economic Activities ◽  
Light Industry ◽  
Industrial Enterprises ◽  
Lack Of Information ◽  
Innovative Products ◽  
Industry Creation

The article analyzes the main indicators of innovation activity of industrial enterprises of Ukraine for 2014–2019. It is established that the share of expenditures on own research and development is consistently low, without showing a clear downward trend. It is shown that foreign trade in light industry goods in Ukraine is not balanced, as imports predominate over exports, which leads to an outflow of funds that can be spent on innovative development of the industry, creation of new high-tech jobs and training of highly qualified personnel. The annual deterioration of innovation indicators of light industry enterprises was revealed, which was caused by a low share of innovation-active enterprises in their total number, as well as a small share of innovative products in the total volume of light industry products. The number of innovatively active industrial enterprises by areas of innovation in 2014–2019 in terms of economic activities is analyzed. It is established that the highest indicator of expenditures on internal scientific developments in general in the industry of Ukraine, in processing and light industry was observed in 2016, the lowest – in 2019. Expenditures on external research in the industry as a whole ranged from 30.3 to 56.6% in relation to the expenditures on internal developments during the study period. The indicator for the processing industry is slightly lower (from 29.1 to 45.3%) and very low for the light industry (from 14.3 to 36.4%). It should be noted that in 2015, 2017 and 2019, external R&D was not carried out). The analysis of expenditures on innovations of industrial enterprises by areas of innovation in 2014–2019 showed that for all articles in light industry they are insignificant, and in some years either there is no data on them at all, or the data are not published. Factors that negatively affect the ability of light industry enterprises and garment enterprises in particular to carry out innovative activities (low innovative potential of industrial enterprises; lack of information on new technologies, lack of information on markets and lack of opportunities for cooperation with other enterprises and organizations). Some ways of development of innovative business for Ukrainian garment enterprises are indicated.

scholarly journals Innovation activity of industrial enterprises: the current situation and areas of improvement

2020 ◽  
Vol 11 (2) ◽  
pp. 49-57
Author(s):  
I. Levytska ◽  
Keyword(s):  
Production Process ◽  
The State ◽  
Innovative Activity ◽  
Innovation Activity ◽  
Innovative Development ◽  
Management Support ◽  
Activity Increase ◽  
Industrial Enterprises ◽  
Current State ◽  
Innovative Products

The article is devoted to topical issues of research of innovative activity at domestic industrial enterprises, its importance for the domestic economy is substantiated. The purpose of the study is to analyze the current state of innovation activity of industrial enterprises and to formulated irections for its improvement. The methodological basis of the study is the current abstraction, analogies and theoretical generalizations - generalization of existing approaches to ensuring the innovative activities of industrial enterprises, justification of the need and highlighting the main problems of introducing innovation processes in domestic enterprises; methods of system, comparative and economic-statistical analysis - to study the state of innovative activity of industrial enterprises of Ukraine; graphic - for visual representation and schematic and graphic construction of theoretical and practical provisions of the study; abstract-logical - for the logical generalization of theoretical principles and formulation of research conclusions. The object of research is innovation. The subject of the research is the current state and directions of increasing the innovative activity of industrial enterprises. Dynamics of innovation activity and process of introduction of innovations in the domestic industryare analyzed. Data on implementation of innovations at domestic enterprises are presented. The structure of sources of financing of innovative activity of industrial enterprises of Ukraine is formed. The factors that impede the activation of innovative activity in modern industrial enterprises are considered. The ways and directions of the problem of activation of innovative development of the enterprises are offered. The directions for innovative activity increase of the industrial enterprises of Ukraine are offered. Thus, based on the conducted research, the most promising areas for increasing the innovative activity of industrial enterprises should be: effective cost management and reducing the cost of production; application of international product certification and standardization of production processes as components of quality management; support of innovation ideas and proposals; improving the level of production organization through the use of upgraded equipment and advanced software; introduction of the latest production technologies and reduction of the duration of the production process; use of modern methodical methods of financial support of innovation activity; introduction of innovative products into the production process and increase their share in the total volume of products; establishing close cooperation with business partners. Conclusions and prospects for further research. Thus, the results of the research indicate the presence of a number of problems in intensifying the innovative activity of industrial enterprises. With the help of the analysis of innovative activity of domestic industrial enterprises the main problems which constrain innovative development of the enterprises are revealed. Mostly financing was carried out at the expense of own funds of enterprises, and the volume of expenditures on innovation activities at the expense of foreign investors, the state budget and lending is observed at a fairly low level. The declining dynamics in the areas of innovation in domestic enterprises and their low share in the volume of industrial production is a manifestation of forced compulsion to increase imports of new equipment and technologies, manufactured products and reduce export operations for domestic innovative products. According to the obtained results the directions directed on activization of innovative activity of the industrial enterprises are formed. The implementation of the proposed measures will significantly increase the level of innovation activity of industrial enterprises in Ukraine, stabilize the accelerated process of renewal of production, effectively use domestic and foreign investment for innovation. Further research on the issue may concern the formation of modern methods of assessing the innovation potential of industrial enterprises and the formation of a mechanism foren hancing the irinnovation activity, which will provide a significant increase in the level of innovation activity of industrial enterprises, stabilization of production renewal processes, expedientuse of internal and attracted external investment ininnovation.

scholarly journals Evolution of Game Theory Application in Irrigation Systems

2015 ◽  
Vol 4 ◽  
pp. 271-281 ◽  
Author(s):  
Marianthi V. Podimata ◽  
Panayotis C. Yannopoulos
Keyword(s):  
Game Theory ◽  
Irrigation Systems ◽  
Theory Application

scholarly journals Comparative Models of Capitalism in the Areas of Financial System and Corporate Governance – the Diversity of Capitalism Approach Perspective

2016 ◽  
Vol 52 (1) ◽  
pp. 59-76
Author(s):  
Paweł Pisany
Keyword(s):  
Game Theory ◽  
Corporate Governance ◽  
Financial Systems ◽  
Financial Reforms ◽  
Institutional Complementarity ◽  
Capital Markets Union ◽  
Theory Application ◽  
The Eu ◽  
Regulatory Challenges

Abstract This article presents and assesses the methodology and results of a comparative analysis conducted by Bruno Amable in financial systems and corporate governance in the context of current policy and regulatory challenges. The article, which is based on a literature review and game theory examples, first describes and evaluates the methodology and final classification given by Amable. The role of Amable’s core concept; namely, institutional complementarity, is underlined. A game theory application in comparative institutional studies is then presented, including the author’s own “institutional game.” Finally, we assess Amable’s achievements in financial systems and corporate governance, concluding that they are valuable, innovative and useful despite some (perhaps justified) criticisms of the framework Amable used. In particular, the value of introducing institutional complementarity into comparative studies should not be underestimated. The analysis presented here suggests that Amable’s methodology may also be applicable when designing current financial reforms in the EU, especially European Capital Markets Union (CMU), because it can broaden policy maker’s horizons and promote consistent solutions.

scholarly journals Analisis Game Theory pada Strategi Bersaing Alfamart dan Indomaret di Kebumen

2021 ◽  
Vol 3 (2) ◽  
pp. 251-259
Author(s):  
An Nisa Nur Laila ◽  
Kabul Trifiyanto
Keyword(s):  
Game Theory ◽  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Validity And Reliability ◽  
Product Price ◽  
Physical Evidence ◽  
Promotion Strategies ◽  
Product Strategies

Alfamart and Indomaret are the market rulers in Indonesia. According to research firm Nielsen, Alfamart and Indomaret take 87% market share (Gumiwang, 2019). Both retailers compete in opening their outlets which can influence marketing strategies and increase sales volume. This study aims to determine the optimal marketing strategy through game theory that is oriented towards the advantages of company facilities that are prioritized by customers and to find out what strategies are appropriate to be improved and maintained so that customers are more satisfied. Using the SPSS 24 Version tool to calculate the level of validity and reliability of each attribute given and also to determine a Cartesian chart to determine Importance Performance Analysis and use the POM-QM 4 software to determine what strategy is superior to Alfamart and Indomaret. The elements of the marketing mix used are Product , price, Promotion, Place, People, physical evidence and process. The purpose of this research is to get an optimal marketing strategy through game theory that is oriented to the advantages of company facilities that are prioritized by customers and to find out what strategies are appropriate to improve so that customers are more satisfied. The results showed that Alfamart was superior in implementing promotion strategies and Indomaret was superior in implementing product strategies.

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