Innovation in an expanding market: Australian pork is not a commodity

2017 ◽  
Vol 57 (12) ◽  
pp. 2339 ◽  
Author(s):  
E. P. Bittner ◽  
H. Ashman ◽  
M. Hastie ◽  
R. J. van Barneveld ◽  
A. H. Hearn ◽  
...  
Keyword(s):  
Consumer Attitudes ◽  
Global Market ◽  
Marketing Strategies ◽  
Purchasing Decisions ◽  
Export Markets ◽  
Pork Industry ◽  
Market Opportunities ◽  
Novel Approaches ◽  
New Challenges ◽  
The Right

The growing Asian middle class, the proliferation of export markets and a more discerning domestic consumer base are creating new opportunities and challenges for the Australian pork industry. To fully capitalise on these opportunities and face these new challenges, the right questions need to be asked by the Australian pork industry. We need to know not only what our consumers want, but who our consumers are. The present paper aims to demonstrate that novel approaches to investigate consumer attitudes will be required, and it cannot be assumed that current productions systems, products and marketing strategies are optimal for the changing environment and the creation of new premium market opportunities. With new markets and new products come new consumers; identifying who those consumers are, the networks they operate within as food consumers, and what influences their purchasing decisions are the key to their adopting Australian pork as premium produce in a new global market.

scholarly journals THE EFFECT ANALYSIS OF MARKETING MIX ON PURCHASE DECISIONS AND CUSTOMER LOYALTY USING STRUCTURAL EQUATION MODELING METHOD

Tibuana ◽  
2020 ◽  
Vol 3 (02) ◽  
pp. 23-28
Author(s):  
Suparto Suparto
Keyword(s):  
Customer Loyalty ◽  
Structural Equation ◽  
Business Owners ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Equation Modeling ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Effect Analysis ◽  
The Right

Distros have been known by the general publicespecially millennial who are fond of the brandor brand image of a product. The number ofvery tight competition makes Lollypop ShopSurabaya as one of the distributions that are inneed of designing the right marketing strategy.The purpose of this study was to determine theeffect of 4P marketing mix variables consistingof products, price, place and promotion ofpurchasing decisions and customer loyalty asa consideration of business owners indetermining marketing strategies. Dataanalysis was performed using the StructuralEquation Modeling (SEM) method whichinvolved 120 respondents obtained from thepurposive sampling method. The results of theanalysis show that product and promotionvariables have a positive and significant effecton purchasing decisions. Price and placevariables have a positive but not significanteffect on product purchasing decisions.Product variable is the variable that mostinfluences the purchasing decision of LollypopShop Surabaya products with product variantsas the indicators most desired by consumers.

scholarly journals THE HOUR TO UNDERSTAND AND FAMILIARIZE WITH CULTURAL SETTINGS FOR MARKETING IN THE THIRD MILLENNIUM

2018 ◽  
Vol 1 (2) ◽  
Author(s):  
Wachinga Gikonyo Simon
Keyword(s):  
Market Competition ◽  
Global Market ◽  
Marketing Strategies ◽  
The Other ◽  
The Third ◽  
Third Millennium ◽  
Market Opportunities ◽  
Interactive Relationship ◽  
The Impact ◽  
Quality Production

Much of the literature about culture is related to the crafting of strategic organizational culture. This is viewed as a lee-way to attainment of competitive advantage in the field of quality production at the expense of the impact that culture could have in not only influencing the consumerbehavior but more importantly in designing and planning marketing strategies in the era of globalization.This paper, therefore, undertakes to examine various cultural settings and along which their implications will be dealt with in detail in order to display the interactive relationship that prevails between culture and its attributes, and consumer behavior on one hand, and the implication of their interaction to strategize for global market opportunities by avoiding culture-marketing clash on the other hand. This paper will not provide a set of proposed strategies that should be adopted by a global marketer in order to avoid the cultural dilemmas. At best it will attempt to pin-point those areas of cultural settings that calls for intensive if not extensive understanding and familiarizing at the same note in this critical era of market competition as we head for the yet to be defined the third millennium.

scholarly journals The Influence of Marketing, Promotion and Reputation Strategies on Purchasing Decisions in Savings and Loans Cooperatives in South Tangerang

2020 ◽  
Vol 7 (1) ◽  
pp. 129
Author(s):  
Fauziah Septiani ◽  
Suharni Rahayu ◽  
Risza Putri Elburdah
Keyword(s):  
Hypothesis Testing ◽  
Marketing Strategy ◽  
Market Competition ◽  
Marketing Strategies ◽  
Productive Capacity ◽  
Purchasing Decisions ◽  
Savings And Loans ◽  
Analysis Technique ◽  
Savings And Loan ◽  
The Right

Each cooperative must have the right marketing strategy, such as further increasing the productive capacity of its members, so that they can face market competition which merely emphasizes the norm of efficiency. This study aims to determine the marketing strategy, promotion, and reputation of purchasing decisions at the Savings and Loan Cooperative in South Tangerang. The method used was explanatory research with a sample of 90 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study's marketing strategies significantly influence purchasing decisions by 33.2%, hypothesis testing obtained significance 0,000 <0.05. The promotion has a significant effect on purchasing decisions of 36.6%, hypothesis testing is obtained significance of 0,000 <0.05. Reputation has a significant effect on purchasing decisions by 26.9%, hypothesis testing obtained significance 0,000 <0.05. Marketing strategy, promotion, and reputation simultaneously have a significant effect on purchasing decisions by 51.4%, hypothesis testing obtained significance 0,000 <0.05.

Influence of social media marketing towards purchase of residential property

2019 ◽  
Vol 118 (6) ◽  
pp. 145-149
Author(s):  
A. Ekanthalingam ◽  
Dr. A. Gopinath
Keyword(s):  
Social Media ◽  
High Speed ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Residential Property ◽  
Customer Delight ◽  
The Right ◽  
Potential Customers

‘Marketing’ is not just an activity. It is a process, a philosophy and a phenomenon. The evolution of marketing has produced tremendous benefits to business and end consumers. The innovation in this field has been steady and yet at high speed. From ‘word of mouth advertising’ which was the only option earlier we are now at the mercy of what consumers are sharing about their experience on the internet. Social Media has become more powerful than what we think and this article shows how we can leverage this to benefit the top-line and customer delight. We dive deep to understand the influence Social Media can create towards purchase of residential property. As much complex it is to make the purchase decision of a property, it is equally difficult for marketers to send the right message to their target audience. Through this article, we are trying to see how marketers have transformed their traditional marketing strategies to address the needs of the millennial population, who are the most potential customers for property purchase.

scholarly journals Enabling Technologies for Improved Data Management: Hardware

2001 ◽  
Vol 9 (1) ◽  
pp. 11-25
Author(s):  
Kerstin van Dam-Kleese ◽  
Michael Hopewell
Keyword(s):  
Data Management ◽  
Scientific Community ◽  
Wide Spectrum ◽  
Work Force ◽  
Working Environment ◽  
Computational Techniques ◽  
Enabling Technologies ◽  
New Challenges ◽  
The Uk ◽  
The Right

The most valuable assets in every scientific community are the expert work force and the research results/data produced. The last decade has seen new experimental and computational techniques developing at an ever-faster pace, encouraging the production of ever-larger quantities of data in ever-shorter time spans. Concurrently the traditional scientific working environment has changed beyond recognition. Today scientists can use a wide spectrum of experimental, computational and analytical facilities, often widely distributed over the UK and Europe. In this environment new challenges are posed for the Management of Data every day, but are we ready to tackle them? Do we know exactly what the challenges are? Is the right technology available and is it applied where necessary? This part of enabling technologies investigates current hardware techniques and their functionalities and provides a comparison between various products.

scholarly journals The effect of emotional marketing and marketing strategy on purchase decisions through consumer satisfaction as a mediation variables in PT. Nureka Bintang Abadi

2020 ◽  
Vol 5 (3) ◽  
pp. 123-128
Author(s):  
Riko Cahyo Pribadi ◽  
Abdul Rivai ◽  
Suharto
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Causal Relationship ◽  
Consumer Satisfaction ◽  
Marketing Strategies ◽  
Analysis Approach ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Independent Variable ◽  
Relationship Of

This study aims to determine the effect of emotional marketing and marketing strategies on purchasing decisions through customer satisfaction. This study uses an explanatory analysis approach, meaning that each variable presented in the hypothesis will be observed by testing the causal relationship of the independent variable to the dependent variable. The population in this study were customers of PT. Nureka Bintang Abadi. While the sample used includes 60 company customers who make purchases. The results showed that emotional marketing had a significant effect on purchasing decisions. Marketing strategy has a significant impact on purchasing decisions. Consumer satisfaction has a significant effect on purchasing decisions. Emotional marketing has a significant effect on customer satisfaction. Marketing strategy has a significant effect on customer satisfaction. The effect of emotional marketing and marketing strategies on direct purchasing decisions is smaller than through customer satisfaction. In this case, it can be said that customer satisfaction is an intervening variable.

scholarly journals Socio-economic studies of Moringa oleifera L. leaf powder added to String Hopper Flour

2018 ◽  
Vol 1 (03) ◽  
pp. 48-54
Author(s):  
P.V.S. Harshana ◽  
Asanka Tennakoon ◽  
Salinda Sandamal ◽  
Chamika Sonali
Keyword(s):  
Sensory Evaluation ◽  
Healthy Eating ◽  
Moringa Oleifera ◽  
Consumer Attitudes ◽  
Potential Health ◽  
Satisfactory Level ◽  
Market Opportunities ◽  
Leaf Powder ◽  
Product Study ◽  
Economic Studies

Recently, Moringa leaves substituted string hopper flour has been introduced to the market with regards to renewed consumer trend of healthy eating. However, the way consumer behaves towards this newly introduced product is questionable and hence it needs to be researched. Therefore, this study is mainly focused on evaluation of the consumer attitudes and acceptance of Moringa added string hopper flour. Study was consisted of a survey to evaluate the consumer attitudes. Moreover, a sensory evaluation was carried out to assess the sensory performance of the particular product. Collected data were mainly analyzed by using     SPSS version 16. Interestingly, results showed that potential health benefits of Moringa remained prominent in the acceptance of the product. Further, sensory results showed appreciable sensory performance allowing consumers to purchase the product with sensorial intention. All the respondents (100%) were in satisfactory level regarding the product. Study demonstrates requirement of popularizing and elevating the availability of the product to achieve better market opportunities in order to widening the market Current study confirmed that the product exhibits potential of appreciable commercial acceptance and substantial purchasing capacity.  

scholarly journals Plant Protection and Quarantine: Helping U.S. Agriculture Thrive--Across the Country and Around the World, 2016 Annual Report

2017 ◽  
Author(s):  
Keyword(s):  
United States ◽  
Invasive Plant ◽  
Plant Protection ◽  
The United States ◽  
Agricultural Trade ◽  
Global Market ◽  
Plant Health ◽  
Market Place ◽  
Export Markets ◽  
The World

For Plant Protection and Quarantine (PPQ) and our partners, 2016 was a year of remarkable successes. Not only did we eradicate 10 fruit fly outbreaks, but we also achieved 4 years with zero detections of pink bollworm, moving us one step closer to eradicating this pest from all commercial cotton-growing areas of the continental United States. And when the U.S. corn industry faced the first-ever detection of bacterial leaf streak (Xanthomonas vasicular pv vasculorum), we devised a practical and scientific approach to manage the disease and protect valuable export markets. Our most significant domestic accomplishment this year, however, was achieving one of our agency’s top 10 goals: eliminating the European grapevine moth (EGVM) from the United States. On the world stage, PPQ helped U.S. agriculture thrive in the global market-place. We worked closely with our international trading partners to develop and promote science-based standards, helping to create a safe, fair, and predictable agricultural trade system that minimizes the spread of invasive plant pests and diseases. We reached critical plant health agreements and resolved plant health barriers to trade, which sustained and expanded U.S. export markets valued at more than $4 billion. And, we helped U.S. producers meet foreign market access requirements and certified the health of more than 650,000 exports, securing economic opportunities for U.S. products abroad. These successes underscore how PPQ is working every day to keep U.S. agriculture healthy and profitable.

scholarly journals Effect of Freight Transport Service Performance on Global Market Competitiveness

2021 ◽  
Vol 2 (2) ◽  
Author(s):  
Eyakem Fikru
Keyword(s):  
International Trade ◽  
Performance Index ◽  
Freight Transport ◽  
Global Market ◽  
Service Performance ◽  
Research Approach ◽  
Transport Service ◽  
Market Competitiveness ◽  
Trade Competitiveness ◽  
The Right

The producers, intermediaries, shippers, and consignees, located often thousands of miles distant from each other, require efficient transport and logistics services to get the right product with the right quality and quantity to the right place within the right time and above all at a right price. The main objective of this study was to assess the effect of freight transport service performance on international trade competitiveness. A descriptive research design was used. Secondary data were collected from international organizations' policy, standards documents, and annual report of the year 2018 by using the Logistic Performance Index rank. Moreover, a quantitative research approach was applied. The data were entered, manipulated, organized, and analyzed using Excel and Statistical Package for Social Science. Both descriptive and inferential analyses were used to identify and examine the extent of international trade competitiveness and its implication in the global market. As the result reviled the entire logistic performance factors such as Growth Domestic Product, Distance, Infrastructure, Landlocked, and Timelines were found to be significantly important to determine the global market competitiveness. But, the geographical distance between bilateral countries affected a country’s trade negatively. The top 10 higher Logistic Performance Index scores more competitive and better implementer of the effects of freight transport factors; whereas, the bottom scorers had an ineffective market link with their partners.

scholarly journals Label Produk, Iklan Emosional, dan Diskon serta Pengaruhnya terhadap Keputusan Pembelian

2020 ◽  
Vol 8 (4) ◽  
pp. 1222
Author(s):  
Muhammad Akbar Marzuq ◽  
Anik Lestari Andjarwati
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Muslim Majority ◽  
Positive Effect ◽  
Final Consumer

A brand will carry out several marketing strategies to attract consumers. especially for countries with a Muslim majority community, the product must have halal legality. There are several factors considered by consumers to choose the product purchased, among others, the existence of halal labels on packaging, emotional advertising, and diskons. The purpose of this paper is to study the effect of product labels, emotional advertising, and discount on purchasing decisions. This research is focused on consumers who have bought Chatime as a bubble drink, Muslim, aged 15-60 years old, and a final consumer. uses a nonprobability sampling technique. Questionnaires were distributed to 200 participants with Google form. Data analysis techniques using Multiple Linear Regression. The results showed that product labels, iklan emosional, and diskons had a positive effect on consumer purchasing decisions.

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