scholarly journals Analysis of Methodological Approaches Towards Assessing Conditions of International Commodity Markets Convergence

2021 ◽  
Vol 10 (3) ◽  
pp. 214
Author(s):  
Alona Tanasiichuk ◽  
Olha Hromova ◽  
Oksana Yaremenko ◽  
Svitlana Kovalchuk ◽  
Svitlana Sirenko

To analyze different methodological approaches to determining the marketing attractiveness of international markets and their convergence assessing.  Develop an indicators system for assessing the convergence of international markets to determine their marketing attractiveness for domestic agricultural enterprises. The international markets have been rated on the basis of summing the ranks of indicators of attractiveness method of their business environment for Ukrainian farmers by the product group «1008 Buckwheat, millet and other cereals» in order to identify more favorable conditions for doing business. The application of this approach allowed to develop a target portfolio for further targeting the implementation of the internationalization strategy by domestic producers of the product group «1008 Buckwheat, millet and other cereals». The methodological basis of the study are general and special research methods: epistemological and systems analysis - in the study of «economic convergence» definition; systems theory and systems analysis - to analyze of process determining the marketing attractiveness of international markets and assessing their convergence; statistical analysis, synthesis and comparison ‒ to identify trends in the entry of agricultural enterprises of Ukraine to international markets; comprehensive assessment of the convergence of agricultural enterprises of Ukraine under the conditions of international diversification. It has been proved that in the expert assessment of convergence indicators the markets of foreign countries, the indicators of which are as close as possible to the economy of Ukraine, should be singled out. It has been determined that the markets of Austria and Nigeria are promising for domestic agricultural enterprises, producers of the commodity group «1008 Buckwheat, millet and other cereals», with the possibility of overcoming a significant gap in certain indicators, namely: the market of Austria, Nigeria where there is low quality regulation and also unfavorable investment conditions. The scientific and methodological approach to the complex assessment of the convergence of new international markets for domestic agricultural enterprises under the conditions of international diversification has been substantiated and developed. The result of the evaluation allowed to come up to the conclusions about the marketing opportunities of domestic agricultural enterprises under the conditions of entering the markets of these countries. As a result of the proposed approach, it is possible to identify foreign markets that demonstrate favorable conditions for doing business in them, which indicates the presence of convergent conditions, which is a prerequisite for the entry of goods of domestic agricultural enterprises in the markets of these countries. As a result of the proposed approaches, there were identified new international markets, that demonstrated favorable conditions for doing business in them by domestic agricultural enterprises producing the product group «1008 Buckwheat, millet and other cereals». It has beed developed in the study a target portfolio for further targeting the strategy implementation of internationalization domestic producers of the product group «1008 Buckwheat, millet and other cereals».

2020 ◽  
Vol 9 (2) ◽  
pp. 467-487
Author(s):  
Alona Tanasiichuk ◽  
Svetlana Kovalchuk ◽  
Olha Hromova ◽  
Hryhorenko Inna ◽  
Fedortsova Olena

It is proposed the classification of indicators of convergence assessment of international markets for determining their marketing attractiveness for the enterprise, which includes absolute and relative indicators of measurement of general statistical data, evaluation of factors of production, information on products and services, dynamic indicators and convergence indicators used by enterprises for the search of new international markets. In the expert assessment of convergence indicators, the markets of foreign countries, the indicators of which are as close as possible to the Ukrainian economy, are distinguished, the result of the assessment allowed to draw conclusions about the marketing opportunities of domestic enterprises in the conditions of the export of goods to the markets of these countries. As the analysis of practical aspects of the functioning of agricultural enterprises and their associations results, a scientific and methodical approach to a comprehensive convergence of agricultural enterprises activities of Ukraine assessment under the conditions of international diversification has been developed. The proposed approach is based on the method of summing up the ranks to rank foreign markets according to the system of dynamic indicators application, which allowed to determine the marketing attractiveness of new international markets for the domestic enterprises activity in these markets and to assess their convergence. As the application of the proposed approach result, foreign markets have been identified which demonstrate favorable conditions for doing business on them, indicating the convergent conditions existence, which is a prerequisite for domestic agricultural enterprises to the markets of these countries release, and also determines the factors and criteria for making managerial decisions regarding realization of domestic agrarian enterprises activity under international diversification conditions. It is proved that the markets of Belgium, Italy, Ireland, Switzerland, and Japan have demonstrated favorable conditions for doing business with them, indicating a significant convergence of markets in these countries. It is determined that the markets of Greece and China are promising for domestic enterprises in the presence of opportunities to overcome a significant margin of discretion. Keywords: convergence, international diversification, international markets marketing attractiveness, convergence evaluation of international markets


2020 ◽  
Vol 9 (1) ◽  
pp. 339
Author(s):  
Alona Tanasiichuk ◽  
Olha Hromova ◽  
Anastasiia Abdullaieva ◽  
Yulia Holovchuk ◽  
Kateryna Sokoliuk

Scientific and methodical approaches to the definition of international markets for implementation of the strategy of internationalization by Ukrainian meat producers' have been developed, choosing strategy of internationalization by Ukrainian meat producers procedure has been determined, a system of indicators has been developed to assess the marketing appeal of new international markets for Ukrainian meat producers. According to the analysis of practical aspects results of the agrarian enterprise and its associations functioning, a scientific and methodical approach to the integrated assessment of the business environment of international markets attractiveness’ for Ukrainian meat producers by the product group "0207 Poultry Meat" was developed. The proposed approach is based on applying summing up the ranks to rank foreign markets according to the system of dynamic indicators method, which allowed determining the marketing attractiveness of the new international markets for the activity of Ukrainian meat producers in these markets. As a result of the proposed approach application, foreign markets have been identified that demonstrate favorable conditions for doing business with Ukrainian meat producers. It has been proved that the markets of Denmark and Finland have demonstrated favorable conditions for doing business with them, which testifies that internationalization of Ukrainian meat producers’ strategy should be aimed at the formation of future outlines of new markets in the direction which is beneficial to them. Keywords: international business activities, internationalization strategies, attractiveness of international markets marketing, a system of indicators for assessing the marketing attractiveness of new international markets.


2017 ◽  
Vol 44 (4) ◽  
pp. 13
Author(s):  
Ioannis Angeli ◽  
Despina Odysseos

Cyprus joined the European Union (EU) ten years ago opening the gates to common market. Cyprus citizens and businesses are now living in a highly competitive business environment. There are many benefits of Cyprus joining the EU and removing any barriers from the free movements of goods like larger variety of products and services, more choices, opening into international markets and the increase of antagonism which lead to the reduction, in some cases of prices, and better products. So the main targets of the Cypriot companies were to adapt their way of doing business and to be able to face the challenges of the new antagonistic environment. However, the big question is up to what point they managed to meet the new internationally accepted targets? So the main purpose of this joined research work is to investigate the importance, within time, the behaviour of the Cyprus enterprises, in Mechanical products and goods in the island of Cyprus. Through a national survey, using an accepted sampling plan, the opinions of the customers/consumers as well importers and manufacturers were investigated. A questionnaire consisting of 22 questions, was used to investigate the importance of the five main targets or business performance parameters, quality, speed, reliability, flexibility and cost of products. The two groups of respondents (consumers and suppliers) were asked to evaluate the 5 business performance targets ten years ago (before joining EU) and today in the view of the new data of globalization and Cyprus becoming a member of the EU. In detail there was an attempt to find the degree of changes - improvements or the opposite, in achieving the 5 importance targets in the last decade. Many conclusions were revealed, such as, in which areas there was improvement and by how much, the agreements or disagreements between the two groups of respondents, which is the most important parameter now according to customers and many others. The methodology adopted is very useful to companies that they decide to follow the road of continuous improvement and identify customer views and expectations.


2022 ◽  
Vol 8 (1) ◽  
pp. 24
Author(s):  
Hysni Terziu

The Internet as a communication medium, with its possibilities and its rapid development, revolutionized the way of doing business, so much so that it pushed a large number of economists to declare that, in the coming years of doing business through information technology, will be one of the most preferred opportunities for businesses and consumers across the globe. The main purpose of this paper is to identify the opportunities that businesses have to influence the economic development in the Republic of Kosovo, through their ability to generate new jobs, increase exports, and contribute to improving the living standards of the citizens of the Republic of Kosovo. Kosovo, using the Internet, as a contemporary and competitive form of business development. In order to realize such an environment, of course we have to consider two main issues, one to recognize and identify the problems that business has and another issue, how much human and material capacity Kosovo has, to provide a favorable environment. doing business online. The study realizes the first issue, which means that, in a scanned way, we tell the decision-making institutions that here are the administrative barriers that concern the business, here are the obstacles that unfairly tire the business, etc. The second issue should be asked by the relevant institutions and it should be noted that, if we want a success and sustainable economic development, then Kosovo should also provide an attractive business environment by applying the Internet.We conclude that favorable conditions must be created for the development of business and the Internet, in order for it to be efficient and sustainable, which is a necessary precondition for achieving the main goals of a sustainable economy, which contributes to the generation of countries. new jobs, improving the welfare and living standards of citizens in the Republic of Kosovo.


2021 ◽  
Vol 6 (1(82)) ◽  
pp. 27-32
Author(s):  
T. Kuzmina ◽  
N. Savina

The formation of a favorable business environment for the development of small and medium-sized businesses is an urgent problem for all member states of the Eurasian Union. In order to assess the efforts of the governments of the EAEU member states in creating favorable conditions for doing business, based on an in-depth analysis of changes in the position of the EAEU member states in the global Doing Business index, a factor analysis of business conditions was performed; common indicators for countries that slow down the creation of a favorable business environment in the Eurasian Union were identified, including: low level of financial support for SMEs, high interest rates on loans, excessive tax and administrative burden on business entities, as well as the lack of cooperative ties between SMEs and large businesses.


2020 ◽  
Vol 9 (3) ◽  
pp. 349 ◽  
Author(s):  
Alona Tanasiichuk ◽  
Olha Hromova ◽  
Svetlana Kovalchuk ◽  
Iryna Perevozova ◽  
Oleg Khmelevskyi

Marketing management of business activities in the context of international diversification involves the construction of an appropriate system of information gathering, study of foreign markets, planning, implementation and control of the marketing program, risk and profit assessment, effectiveness of marketing decisions, development of marketing strategy of the enterprise, which allows obtaining the maximum positive result with minimal marketing costs. In this study, further development of scientific and methodological approaches to determining the state of marketing management of the activities of agricultural enterprises of Ukraine under the conditions of international diversification, consisting in the identification of problematic issues arising in the course of international business diversification; quantitative and qualitative assessment and determination of the degree of diversification of the enterprise in different markets, as well as conducting market research of the most important business segments of consumers in foreign markets  and selecting the optimal exit strategy of a diversified international markets. Keywords: marketing management, concept of marketing management, international diversification, effectiveness of marketing management, planning, organization and control of enterprise marketing management, evaluation of the degree of diversification of activities, diversified company


2020 ◽  
pp. 126-132
Author(s):  
Dmytro Liudvenko

Introduction. The article describes the market and globalization exacerbate the problem of competitiveness of products, enterprises, states. The role of accounting-formation support is increasing for the management, socioeconomic and environmental basis of the competitiveness of enterprises in the livestock sector. Accounting in the agrarian sector has unquestionable success. It is demonstrated clearly by the identification of transaction and transaction costs in the livestock industry today. The importance of accounting are achievements in the agricultural sector. The accountants' attention and therefore at all levels of management are not isolated in accounting standards for these costs in the economic activity of an agricultural enterprise. Purpose. The task is to substantiate: The need to isolate the composition of transaction costs in accounting accounts. We must to ensure competitiveness in the new economic environment. It is requires accounting and information management of agricultural enterprises engaged in the livestock industry. Results. Scientists are suggest: transaction costs depend on the institutional environment in which the agrarian business operates. It makes impossible to directly influence such costs. The problem of competitiveness transaction costs are of great importance.We must require greater control at all levels of management. It is requires appropriate response of accounting specialization in accountingThe information management of agricultural enterprises engaged in the livestock industry. It should be emphasized: Transaction costs have become particularly important in the socio-economic environment over the last century. This component operates outside the scope of transformational costs. This component has a significant impact on the convenience of doing business in agriculture. The presence of these costs derive from the availability and clarity of accounting. The information management of agricultural enterprises engaged in the livestock sector . This is determine the competitiveness of economies.


2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Sanny Ekawati ◽  
Nur Hidayah ◽  
Purwanto Purwanto

The purpose of the activity is to implement a competitive advantage strategy in the retail business and assistance in making product packaging in increasing retail business sales in the Old Tangerang market. PKM activity is an inspiration from the many retail stores that are not able to increase sales, which is due to competitive advantage strategies that have not been carried out optimally. Given the retail strategy in building a competitive advantage is very necessary for a retailer. The location of the traditional market was chosen because it still needs help from various parties. Including from educational institutions. For this activity partners were chosen because of limited competitive advantage and limited knowledge of the strategy of excellence. In addition, the limitations of partners to build excellence, in assessing internal and external factors in the business environment through SWOT, are indispensable to assist retailers in assessing business excellence. Furthermore, to improve product sales value, better product packaging is needed, this has not been done by partners. The method offered in this activity is the provision of knowledge of retail business excellence strategies, SWOT strategies and packaging design in the form of FGDs, socialization and training. While the assistance is done by making product packaging that is more environmentally friendly. Through this activity will help overcome the problems of partners in doing business better than competitors. Thus the hope can help partners in increasing sales.ABSTRAK:Tujuan kegiatan adalah mengimplementasikan strategi keunggulan bersaing usaha ritel dan pendampingan membuat pengemasan produk dalam meninggkatkan penjualan Usaha Ritel di pasar Lama Tangerang. Kegiatan PKM merupakan inspirasi dari banyaknya toko ritel yang tidak mampu meningkatkan penjulan, yang dikarenakan strategi keunggulan bersaing yang belum dilakukan secara optimal. Mengingat strategi eceran dalam membangun keunggulan bersaing sangatlah diperlukan bagi seorang pengecer. Dipilih lokasi pasar tradisional karena masih sangat membutuhkan bantuan dari berbagai pihak. Termasuk dari lembaga pendidikan. Untuk kegiatn ini mitra yang dipilih karena masih lemahnya keunggulan bersaing, lemahnya pengetahuan akan strategi keunggulan. Selain itu keterbatasan mitra membangun keunggulan, dalam menilai faktor internal dan eksternal di lingkungan usaha melalui SWOT, yang sangat diperlukan untuk membantu peritel dalam menilai keunggulan usaha. Selanjutnya untuk meningkatkan nilai jual produk diperlukan kemasan produk yang lebih baik, hal ini belum dilakukan mitra. Metode yang ditawarkan dalam kegiatan ini adalah pemberian pengetahuan akan strategi keunggulan usaha ritel, strategi SWOT dan desain kemasan dalam bentuk FGD, sosialisasi dan pelatihan. Sedangkan pendampingan dilakukan dengan membuat kemasan produk yang lebih ramah lingkungan. Melalui kegiatan ini akan membantu mengatasi persoalan mitra dalam melakukan usaha secara lebih baik dibandingkan pesaing. Dengan demikian harapannya dapat membantu mitra dalam meningkatkan penjualan


2020 ◽  
pp. 652-664
Author(s):  
Kesra Nermend ◽  
Mateusz Piwowarski ◽  
Mariusz Borawski

In this study different methodological approaches are used and described by many features (indicators) of complex socio-economic process. Outcome of analysis has the most reliable and acceptable representation of the studied process specific to chosen case. In order to solve problems in this area (depending on the situation, case under consideration), methods from two groups are most often used: multidimensional comparative analysis and multi-criteria decision analysis. The first of these cases concern problems at the macro level (socio-economic development, demographic situation, population's living standards, etc.), in which the decisionmaker's participation is relatively small (eg the selection of diagnostic variables or expert assessment). The second of these groups include issues in which the decisionmaker's participation is significant which are subjective to the decisions taken and reflects his or her preferences. Among the decision support methods, one can also distinguish those that have both the characteristics of methods from the area of multidimensional comparative analysis and multi-criteria decision analysis. The article presents the combination of both trends exposing maximum possibilities of using selected methods used in the decision making by Polish schools. The general methodological assumptions, advantages of having approaches discussed (in relation to other known methods) as well as the applied aspects (exemplary applications) also presented.


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