The article analyzes two approaches to explaining the American Revolution. The first belongs to Irina Zhezhko-Brown, who in her works examines the features and formation of social technologies created by the left in the United States, their application in the struggle for power, the transformation of the consciousness and behavior of social subjects, the emasculation of the original democratic principles and other social processes. Vadim Rozin, being not only a methodologist, but also a culturologist, outlines another explanation - culturological. At the same time, he puts forward a hypothesis according to which modernity is a complex double process of a parallel crisis of the culture of modernity and the emergence of “postculture”, which for the time being is manifested for researchers in the trends of sociality. The author of the article considers it necessary to consider the American Revolution by combining both approaches (from the point of view of social sciences and cultural studies), that is, to implement a sociocultural approach and discourse. For this, he first characterizes the social and cultural approaches separately. If the selection and characterization of culture presupposes procedures for comparing different cultures, analysis of the integrity of culture and an invariant vision of the world, then sociality is set by the processes of directed social change, management and power. Then, relying on the material of the reconstruction of the modern American revolution, which was proposed by I. Zhezhko-Brown, the author outlines a sociocultural explanation. In particular, he claims that the successes of the quiet and invisible for many “step-by-step American revolution” can be explained not only by effective social technology and the connivance of the ruling class, but also by the fact that guided social changes are taking place against the background of parallel processes of the completion of modernity and the formation of post-culture.