scholarly journals THE REGION IMAGE: Specifics, Basic Elements and Technologies of Formation

2018 ◽  
pp. 414-429 ◽  
Author(s):  
Irina G. Napalkova ◽  
Ksenia V. Kurochkina

Introduction. The efficiency of functioning of market processes is defined both by partnership and by the interregional competition in modern Russia. Strengthening of responsibility of regions for results of regional economic growth stimulates the aspiration to be allocated among similar, to strengthen and expand positions in the market, to create high-cost idea of the positioned territory induces regional authorities to pay special attention to formation and advance of the region image as a real administrative resource. Owing to the fact that the image is the result of purposeful information and communicative activity success of the named problem solution depends on research and development in the sphere of imagology and also understanding degree of formation mechanisms of the region image by power structures, the attracted technologies of its positive formation and correction, creating of steady presence in the information space what actualize the stated perspective. In this regard a main objective of this work is the theoretical and methodological analysis of the region image studying, in the context of determination of the main research categories in relation to the territory; definitions of the image analysis elements and description of the technologies designing the region image. Materials and Methods. The structural analysis, functional, system, axiological approaches and a hermeneutical paradigm acted as the theoretical and methodological strategy of the research. Results. Research approaches to understanding of the terms «image», «brand», «reputation» are analyzed. So, the image of the territory is understood as the complex image, which is purposefully formed by special communicative technologies in this work, proceeding from the available territorial resources and advanced among representatives of target groups. As the major image-forming factors are considered: natural and geographical characteristics, tendencies and orientation of the political sphere development, level of regional economy development and its investment potential; interregional and international relations; condition of the social and demographic sphere; identity of historical and cultural traditions; ethno national and ethno confessional originality of the region; level of the realized information policy, etc. Discussion and conclusions. Distinguish advertising, PR and branding are the most often used image technologies. Their level of development gives the chance of diversification now being guided by the customer and conditions of realization. In the conditions of virtualization of policy for the federal center the secondary image of the territory arising in the course of the interregional competition becomes a peculiar estimated means of efficiency of activity of regional leaders and state governing bodies. At the same time, despite understanding of the importance, ultimate goals and strategy by the regional authorities, a complex – from development until monitoring – the territorial image policy is not implemented. Most often development of appeal of the territory is connected with separate actions or PR-programs of formation of a favorable investment image, climate. The received results of this research become prerequisites for further studying of a phenomenon of image of territories in the context of studying deepening of experience of certain Russian regions, its applied analysis Keywords: territory, region, territorial image, PR-program, territorial branding, image making, visualization.

2012 ◽  
Vol 17 (3) ◽  
pp. 281-300 ◽  
Author(s):  
Abby Peterson ◽  
Mattias Wahlström ◽  
Magnus Wennerhag ◽  
Camilo Christancho ◽  
José-Manuel Sabucedo

In this article, we argue that there is an element of rituality in all political demonstrations. This rituality can be either primarily oriented toward the past and designed to consolidate the configuration of political power—hence official—or oriented towards the future and focused on challenging existing power structures—hence oppositional. We apply this conceptual framework in a comparison of May Day demonstrations in Belgium, Switzerland, Spain, Sweden, and the United Kingdom in 2010. The demonstrations display significant differences in terms of officiality and oppositionality. Our study provides strong evidence that these differences cannot be explained solely—if at all—by stable elements of the national political opportunity structures. Instead, differences in degrees of oppositionality and officiality among May Day demonstrations should be primarily understood in terms of cultural traditions in combination with volatile factors such as the political orientation of the incumbent government and the level of grievances.


Author(s):  
Д.К. АСРАТЯН

Письма патриарха Константинопольского Николая Мистика архиепископу Аланскому Петру – основной документальный источник по истории христианства на Северном Кавказе в X в. Изучение «Аланского досье» патриарха Николая сохраняет актуальность в связи с ростом интереса к духовной истории народов Кавказа, находившихся на стыке цивилизаций, религий и культур и сформировавших под их влиянием собственные самобытные национально-культурные традиции. Основным методом исследования стало сопоставление лексических и семантических средств, используемых апостолом Павлом и патриархом Николаем в двух различных, но соотносимых исторических и религиозных контекстах. Цель исследования – выявление жанровых и литературных связей писем патриарха с книгами Нового Завета. Научная новизна заключается в обосновании лингвистических, семантических и богословских параллелей между письмами Николая и посланиями апостола Павла, особенно пастырскими (1-2 Тим и Тит). Хотя сравниваемые тексты хронологически разделены почти тысячелетием, отмечается типологическое сходство исторических контекстов, в которых они были написаны (духовный наставник – ученик в епископском сане – молодая христианская община из «варваров», нуждающихся в просвещении). В интерпретации Николая миссия – это именно тяжкий труд, но совершаемый по прямому повелению Бога и ради награды свыше, и в этом смысле патриарх вполне укоренен в новозаветной традиции. Как показали результаты исследования, риторическая и богословская насыщенность писем Николая Мистика не снижает их историческую ценность, однако для корректной интерпретации необходимо учитывать их литературный характер. Letters of Nicholas Mysticus, Patriarch of Constantinople, to Peter, Archbishop of Alania, remain the chief documentary source for the history of Christianity in the North Caucasus in the 10th century. The study of the "Alan Dossier" of Patriarch Nicholas remains relevant due to the growing interest in the spiritual history of the peoples of the Caucasus, who lived at the crossroads of civilizations, religions and cultures and formed their own distinctive national and cultural traditions under such diverse influence. The main research method was the comparison of lexical and semantic means used by the Apostle Paul and Patriarch Nicholas in two different, but correlated historical and religious contexts. The purpose of the study is to identify genre and literary connections between the letters of the Patriarch and the books of the New Testament. Scientific novelty lies in the substantiation of the linguistic, semantic and theological parallels between the letters of Nicholas and the letters of the Apostle Paul, especially the pastoral ones (1-2 Tim and Titus). Although the compared texts are chronologically separated by almost a millennium, there is a typological similarity in the historical contexts in which they were written (a spiritual mentor - a bishop student - a newly formed Christian community of “barbarians” in need of education). In the interpretation of Nicholas, mission is a hard work, but it is done at the direct command of the God and is rewarded from above, and in this sense, the Patriarch is completely rooted in the New Testament tradition. As the results of the study have shown, the rhetorical and theological richness of the letters of Nikolas the Mysticus does not diminish their historical value, yet for correct interpretation it is necessary to take into account their literary character.


Author(s):  
Белоногов Юрий ◽  

The article considers historiographic assessments of the administrative-territorial transformations of the Stalinist period of Soviet history through the prism of relations "Center - Regions." For the supreme government in the period under study, the obvious dilemma was the choice between the economic efficiency of the spatial development of enlarged and self-sufficient regions, on the one hand, and the increase in the political manageability of the Center for regional development, on the other hand. The policy of disengaging the regions and giving the former dis-trict centers the status of regional capitals was connected with the need of the Cen-ter to monitor the processes of industrialization and collectivization, bring man-agement closer to production, as well as weaken the influence of regional leaders to strengthen the regime of personal power of I.V. Stalin. Subsequently, the political struggle for power in the 1950s. contributed to a gradual and irreversible review of the relationship between the central and regional authorities: for political reasons, the Center abandoned the administrative-territorial transformations of the regions.


2020 ◽  
Vol 92 (4) ◽  
pp. 591-607
Author(s):  
Rafał Gajewski ◽  
Iwona Sagan

The article attempts to present dilemmas related to shaping metropolitan policy in Canada, and then relate them to problems occurring in Poland. It is a part of the debate on seeking the right governance configurations and discourses in response to the communities’ needs. Particular attention is paid to the characteristics of the scales of governance and socio-spatial relations in the Toronto metropolitan area. The article has been divided into four main parts. Part one outlines the theoretical framework and the context of the conducted analyses. Part two describes the structures and processes of regional and metropolitan governance in Southern Ontario, with the earlier reference to the institutional conditions and directions of reforms characteristic of the whole of Canada. Part three of the study concerns the governance arrangements that may constitute important reference points for the scientific and political discourse taking place in Poland. Part four is an attempt to capture the similarities and universal premises that have a decisive influence on the processes of forming metropolitan structures and policies, both in Canada and in Poland. The assumption was made that, despite different historical and socio-cultural conditions, comparing Canadian and Polish experiences is justified, necessary and possible. Firstly, due to the reason that socio-spatial relations in various territorial systems are subject to the same development processes and the accompanying processes of transformation and adaptation. Secondly, residents (members of local, metropolitan, regional, national and supranational communities) have similar needs and expect a high quality of life. Decision-makers and actors of political scenes in different geographical spaces have (or may have) the same technologies, ways of information processing, access to knowledge and knowledge of socio-economic processes. They also face challenges related to the inclusion of citizens in decision-making processes. The analysis of metropolitan processes in both countries emphasizes the differences resulting from various historical and economic contexts of development and also makes it possible to identify universal mechanisms and regularities independent of these contexts. The practice of metropolitan policy proves that the process of re-territorialization of power structures and governance is shaped as a resultant of the impact of forces and interests at all levels of territorial authorities: central, regional and local. Based on the analysis of the processes of the formation of metropolitan structures in Canada and Poland, it can be stated that the rank and position of regional authorities play a key role in it. In Canada, strong regional authorities initiate actions for the shaping of metropolitan structures and formulate the scope of their competence and organization. The importance of central authorities for the dynamics of metropolitan processes is secondary in this case. The weakness of regional authorities in Poland leads to the inability to give metropolitan processes the dynamics of development and the legislative rank adequate for the role played by urban regions in the socio-economic development of the country. As evidenced by the example of Toronto, the evolution of the governance system in practice initiates the process of self-learning the system which goes from one to another phase of development, improving the quality of its operation. In Poland, however, the process of creation of governance structures adequate for realistically existing functional metropolitan areas has been stopped, notably, due to the unfavourable political decisions at the central level.


2016 ◽  
Vol 2 (Winter) ◽  
pp. 200-211
Author(s):  
Shahd Abusalama

After a video accidently caught a sexual harassment incident I was subjected to at the Rafah border, my body became the ground upon which the most hegemonic ideological powers operating in Gaza fought for dominance. The video pushed me and my personhood to the margins under the rubric of my “protection” as a woman, an issue that is perceived by the general community as “common sense.” The media discourse that surrounded the incident demonstrates women’s multiple struggles in the Palestinian community and the central role that media and power structures play in defining and reinforcing certain hegemonic discourses, such as patriarchy. However, women have performed uncountable examples of implicit and explicit resistance to reclaim their agency in the face of oppression and patriarchy. In my case, social media tools allowed me to reclaim the original context of the event and expose the patriarchal cultural traditions that reduces women to their bodies and restricts and marginalises them. It also succeeded in paving the ground for more open discussion around the violations the women are subjected to on a daily basis in public and private spheres, and challenged the cultural taboo around sexual violence against women.


2017 ◽  
Vol 11 (4) ◽  
Author(s):  
Erkka Railo ◽  
Eliisa Vainikka

This article examines the use of Twitter by Finnish candidates in the European parliamentary election of 2014. It concentrates on two groups of candidates: the 20 most active Twitter users measured by the number of tweets sent and those 20 candidates who aroused the most interest, measured by the number of Twitter replies received. The study takes into consideration contextual variables, such as gender, age, party, position and place of residence of the candidates. The main research question asks for what kind of candidates does Twitter offer a platform to challenge existing political power structures (equalizing hypothesis), and for what kind of candidates does Twitter not offer this platform (normalization hypothesis) The main finding was that Twitter was mostly used by established, middle-aged, urban, professional politicians of the right-wing National Coalition Party. This party has mostly young, well-educated and urban supporters in Southern Finland. For these people, Twitter was an effective tool to normalize the current power structures. However, for some other candidates Twitter seemed to have a more equalizing nature: the Green candidates, women and representatives of the parties’ youth organisations. The article demonstrates the need for a more nuanced approach to the normalization/equalization hypothesis in future research.


2021 ◽  
Vol 45 (4) ◽  
pp. 62-74
Author(s):  
E.A. Yugov ◽  

This paper explores consumer cooperation in rural areas of the Lipetsk region. The aim of the study is to determine the influence and relationship of consumer cooperation and the employment of rural labor resources. As the main research method, the author uses the survey method of its varieties: questionnaire – to collect information suitable for statistical and mathematical processing; interviews – to clarify the perceptions, positions, opinions of survey participants on the issues under study, to receive additional comments from rural residents about their attitude to consumer cooperation. An abstract-logical method was used to analyze all the collected information. The result of the work was the determination of the real state in the development of consumer cooperation in the Lipetsk region; dependence of the level of cooperation development on its support by the regional authorities; demand among the rural population for services provided by consumer cooperatives. A significant influence of cooperation on the employment of rural residents was revealed through the organization of permanent and paid new jobs in cooperatives, as well as through full or partial self-employment in a personal subsidiary or peasant farms. The further development of cooperation and the promotion of employment of rural labor resources through it will depend on the degree and conditions of support of consumer cooperatives by the state. The field of application of the results is regional and local government bodies, which may use the materials obtained in the course of the study, as well as the analysis carried out on their basis and the conclusions drawn, to apply when developing a strategy for the socio-economic development of the region, when developing programs to promote employment in rural areas, when determining measures and directions to support rural consumer cooperation.


2021 ◽  
Vol 39 (5) ◽  
Author(s):  
Nataliia Krasnostanova ◽  
Inna Yatskevych ◽  
Serhii Maidaniuk ◽  
Volodymyr Palamarchuk ◽  
Nataliia Pryvalova

The relevance of the problem under study is due to the fact that at present the dependence of countries and regions on the world economy is increasing, there is a transition to an information society and a knowledge economy, there are changes in the way of life of people, which requires the use of new approaches to managing the development of regions and ensuring their competitiveness. The main priority task of the regional policy aimed at increasing the competitiveness of regions should be the development of their scientific, technological and innovative potential. To do this, it is necessary to find and effectively use tools for the strategic management of innovative development of regions. The purpose of the article is to develop recommendations for managing the innovative development of the region. The leading approach to problem research. The main research methods used within the framework of the article: analysis and synthesis of theoretical and legal materials, statistical analysis of data (indicators of dynamics, structure, incl.). Statistical indicators reflecting the innovative development of the region and other regions directly located in the south of Ukraine in the Black Sea region are considered. The article discusses the concepts of “strategic management”, “innovative development of the region”. Also, the tools of strategic management of innovative development at the regional level were considered, statistical indicators characterising the innovative development of the Odesa region were evaluated. Based on the results of the analysis, the problems of innovative development have been identified and ways to solve them have been developed. The transition of the Ukrainian economy to an innovative path of development requires from the regions special attention to the search and use of internal development reserves, based on the available scientific and intellectual potential. The existing approaches to the effectiveness of the instruments of state strategic management of the innovative development of the country's regions require revision. The priority ways of improving the management tools for regional innovative development are: the development of public consciousness, innovation and entrepreneurial culture; motivation of the population and entrepreneurship to actively innovate; improving the content of specialised training of management personnel for innovative development; algorithmicising the activities of regional leaders in managing regional innovative development. The implementation of the listed areas will contribute to innovative development, an increase in the efficiency of the regional economy, and an increase in the standard of living of the population. Practical significance: The materials of the article are of practical value for improving the strategic management of the innovative development of the region.


2021 ◽  
Vol 13 (10) ◽  
pp. 12
Author(s):  
Ferdinando Giglio

This document aims to investigate some of the problems faced by women entrepreneurs when they request access to credit. Through the systematic review of the literature, documents relating to the research topic have been detected. A detailed analysis revealed four main research areas: supply and demand barriers, obstacles related to the characteristics of the entrepreneur and the enterprise, lack of financial resources and problems related to the country’s social and cultural traditions. The different studies have been conducted in non-European countries. Studies could be carried in Italy given the shortage. Other variables may be added to the model. It is a document that seeks to understand the situation in which women entrepreneurs find themselves, especially in the workplace.


Author(s):  
J. Podgórska-Rykała ◽  
◽  
M. Kępa ◽  

Introduction: the article deals with policy in the field of mental well-being of children and adolescents in Poland. Special attention is paid to the country’s educational law and the tasks that face the entities constituting the Polish educational system in terms of taking effective measures to protect mental health of children and adolescents, including health promotion, prevention of mental disorders and the provision of care for people with mental aberration. Purpose: the article aims to identify and discuss some aspects of policy on mental well-being of children and adolescents in Poland. Methods: the complex and interdisciplinary nature of the issue in question determined the methodological framework of the study. The authors employ methods traditionally used in research on public policies, such as political analyses of processes, methods used by researchers in the field of law, administration and economics. The main research tool in this study is the analysis of political public contexts which occur in the administration and enforcement of law. A functional system analysis is employed as an auxiliary tool. Results: despite the fact that the discussion on maintaining the mental well-being of children and adolescents has been taking place for many years, and that the educational law system and health policy, including its elements related to mental health, cover many aspects being of fundamental significance to the issue in question, practice shows that that there are still systemic and institutional deficiencies in this field. Conclusions: mental health promotion and mental disorder prevention in children and adolescents cannot be treated as separate activities, but they require a holistic, systemic, and hence horizontal approach. These activities must be integrated into a unified prevention policy at all decision-making and operational (executive) levels.


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