The Challenge of Traditional Market Traders in Denpasar City with the Problem of Business Management and Sales Strategy

2018 ◽  
Vol 9 (07) ◽  
pp. 20880-20885
Author(s):  
Luh Kadek Budi Martini ◽  
Putu Sri Astuti ◽  
Luh Komang Candra Dewi
Keyword(s):  
Marketing Strategy ◽  
Financial Analysis ◽  
Business Management ◽  
Organic Fertilizers ◽  
Sales Strategy ◽  
Communication Techniques ◽  
Traditional Market ◽  
Financial Transactions ◽  
And Training

Challenges by traditional fruit market traders in Denpasar are weaknes in business management, bookkeeping administration sales strategy, buyers service, communication techniques, and rotten fruits that do not sell yet untapped. The purposes of this empowerment are to (1 ) improvement of business management, (2) increased of knowledge for traders: bookkeeping administration is the procedure of recording financial transactions and can easily perform financial analysis, sales strategy, especially arrangement of merchandise (display), service to buyers, communication techniques and transactions honest but still profitable, (3) utilization of rotten fruit that is not sold to be processed into MOL (local microorganisms) for the manufacture of organic fertilizers in the household scale. The method used is counseling and training. The results of the activities are as follows: 1) fruit trader group can already well manage its trading business.2) fruit trader group can make good administration and business bookkeeping 3) fruit trader group can make marketing strategy by arranging (display) with well, and already use Show Case for display merchandise, customer visits increased 25%. 4) Fruit merchant group can already utilize rotten fruit as MOL for liquid crop fertilizer

scholarly journals Financial Analysis of a Selected Company

2016 ◽  
Vol 24 (37) ◽  
pp. 73-92 ◽  
Author(s):  
Dušan Baran ◽  
Andrej Pastýr ◽  
Daniela Baranová
Keyword(s):  
Competitive Advantage ◽  
Financial Analysis ◽  
Business Management ◽  
Management Approach ◽  
Business Enterprise ◽  
Business Enterprises

Abstract The success of every business enterprise is directly related to the competencies of business management. The business enterprise can, as a result, create variations of how to approach the new complex and changing situations of success in the market. Therefore managers are trying during negative times to change their management approach, to ensure long-term and stable running of the business enterprise. They are forced to continuously maintain and obtain customers and suppliers. By implementing these measures they have the opportunity to achieve a competitive advantage over other business enterprises.

scholarly journals IbDM PEMANFAATAN TEKNOLOGI DALAM PENGEMBANGAN PRODUK “ATUN” SEBAGAI OLAHAN KHAS NAGARI LUBUK BESAR, KABUPATEN DHARMASRAYA

2019 ◽  
Vol 3 (2) ◽  
pp. 199
Author(s):  
Cesar Welya Refdi ◽  
Novelina Novelina ◽  
Ismed Ismed ◽  
Daimon Syukri ◽  
Felga Zulfia Rasdiana ◽  
...  
Keyword(s):  
Shelf Life ◽  
Business Management ◽  
Vacuum Packaging ◽  
Traditional Food ◽  
Stored Products ◽  
Packaging System ◽  
Entrepreneurial Spirit ◽  
Traditional Market ◽  
Product Technology ◽  
And Storage

Kabupaten Dharmasraya yang terdapat hampir disepanjang jalan lintas Sumatera belum dikenal makanan khasnya. Makanan yang biasa dijadikan oleh-oleh hanya keripik tempe. Di Nagari Lubuk Besar terdapat produk olahan khas yang biasa disajikan pada acara-acara adat dan pernikahan, yaitu Atun. Sebagian ibu-ibu dari masyarakat Nagari Lubuk Besar hanya mampu menjual produk ini sesekali pada ‘hari pasa’ (jadwal pasar tradisional), karena permasalahan umur simpan produk yang singkat yaitu 1-2 hari. Hal ini juga yang menjadi kendala Atun dijadikan sebagai oleh-oleh khas Kabupaten Dharmasraya. Teknologi pengemasan vakum adalah sistem pengemasan hampa udara sehingga memperpanjang umur simpan, sehingga produk akan lebih bertahan 2-3 kali lebih lama daripada produk yang yang disimpan dengan nonvakum.Selain itu, pembuatan produk Atun Instan dapat bertahan lebih lama dan menjadi inovasi agar Atun dapat dikonsumsi oleh konsumen yang lebih jauh. Tujuan dari kegiatan IbDM ini secara umum adalah meningkatkan pengetahuan, keterampilan, kemandirian dan semangat berwirausaha bagi anggota kelompok Wanita “Lubuk Besar Bersinar” yang tergabung dalam Kelompok PKK Nagari Lubuk Besar dengan aplikasi teknologi. Dalam pengembangan produk atun ini dilakukan transfer teknologi dalam bentuk pelatihan teknologi pengemasan hampa dan penyimpanan, pembuatan atun instan, serta penyuluhan pemasaran dan manajemen bisnis Atun dalam mengembangkan produk Atun sebagai oleh-oleh khas Nagari Lubuk Kabupaten Dharmasraya. Kata Kunci: Atun, Atun Instan, Pengemasan Vakum, Makanan Tradisional ABSTRACT Dharmasraya District, located almost along the trans-Sumatra road, is not yet known for its traditional food. Food that is used as gifts is only tempeh chips. At Lubuk Besar Village, a village of Dharmasraya, there are typically snack usually served at traditional events and weddings, namely Atun. Some woman from the community of Nagari Lubuk Besar are only able to occasionally sell this product on 'Pasa Day' (traditional market schedule) because of the short shelf life of the product, which is 1-2 days. It also became Atun's obstacle as a souvenir of the Dharmasraya District. Vacuum packaging technology is a packaging system without oxygen that extends shelf life so that products will last 2-3 times longer than non-vacuum stored products. Additionally, Instant Atun products' production can last longer and become an innovation so that more distant consumers can consume Atun. This IbDM program aims to increase knowledge, skills, independence, and an entrepreneurial spirit for members of the "Lubuk Besar Bersinar" Women group and the Lubuk Besar PKK Group with the application of technology. In developing Atun product, technology transfer is carried out in the form of training on vacuum packaging and storage technology, making instant Atun, and counseling on Atun's marketing and business management in developing Atun products as souvenirs from Dharmasraya District.ogy, making instant Atun, and counseling on Atun's marketing and business management in developing Atun products as souv Keywords: Atun, Instan Atun, Vacuum Packaging, Traditional Food

scholarly journals STRATEGI PEMASARAN PAKET WISATA PADA PT. PANDAWA LIMA TOUR AND TRAVEL INDONESIA DI DENPASAR

Jurnal IPTA ◽  
2014 ◽  
Vol 2 (2) ◽  
pp. 6
Author(s):  
I Gede Adhi Suputra Arimbawa PG. ◽  
I GPB. Sasrawan Mananda ◽  
I Putu Sudana
Keyword(s):  
Service Quality ◽  
Human Resources ◽  
Marketing Strategy ◽  
Education And Training ◽  
Marketing Strategies ◽  
Sales Promotion ◽  
Travel Agents ◽  
Library Research ◽  
Analysis Technique ◽  
And Training

This research is about the marketing strategies implemented by PT. Pandawa Lima Tour and Travel tour packages. Company offers tour packages in Bali and beyond Bali tour packages with variety of facilities. As a common general company, PT. Pandawa Lima Tour and Travel has the objective to make profit and trying to satisfy consumers. This research aims to determine the marketing strategy package in PT. Pandawa Lima Tour and Travel tour package in Denpasar. The data collection method in research carried out by the method of observation, in-depth interviews, library research, and technique documentation. The data analysis technique used is descriptive qualitative combined with the SWOT approach. Discussion of the results of the marketing strategy adopted by the PT. Pandawa Lima Tour and Travel is SO strategy by increasing sales promotion to target markets, enhance cooperation with hotels and travel agents and maintain the diversity and innovation of product and service quality. ST strategies to further enhance cooperation with other travel agencies, and improve service quality. WO strategies to enhance the promotion through the mass media, and printing brochures, expanding market segments and improve the quality of human resources in education and training. While WT strategy by increasing promotional activities and improve human resources. Based on the results of the discussion, can give advice - advice on marketing strategies in PT. Pandawa Lima Tour and Travel tour packages that maintain good relations with the company's existing transport and suggest PT. Pandawa Lima Tour and Travel to their own transport, improving education and training for employees and appropriate compensation, as well as updating the architecture buildings and office equipment.

Epistemic Messages in Textbooks for Vocational Education and Training

2018 ◽  
Vol 10 (2) ◽  
pp. 39-63
Author(s):  
Florian Berding ◽  
Ilka Lau
Keyword(s):  
Latent Class Analysis ◽  
Vocational Education ◽  
Latent Class ◽  
Business Management ◽  
Education And Training ◽  
Epistemic Beliefs ◽  
Vocational Education And Training ◽  
Class Analysis ◽  
Learning Materials ◽  
And Training

Epistemic beliefs are individuals’ beliefs about knowledge and knowing. Research assumes that epistemic messages embedded in learning materials shape learners’ beliefs. In order to provide information about these epistemic messages, this article analyzes 4,169 accounting exercises and 1,265 marketing exercises found in training textbooks for retailers, wholesalers, bank assistants, and industrial business management assistants. A latent class analysis identifies four types of exercises. The findings indicate that most epistemic messages emphasize knowledge that consists of stable, interconnected elements that are not useful for professional situations. Knowledge is transmitted by an authority and does not need to be justified. This article provides ideas on the basis of which exercises in textbooks may be revised.

scholarly journals KAJIAN PENGEMBANGAN USAHA SIRUP MANGROVE DI DESA MARGASARI KECAMATAN LABUHAN MARINGGAI KABUPATEN LAMPUNG TIMUR

2017 ◽  
Vol 4 (1) ◽  
pp. 35
Author(s):  
Susni Herwanti
Keyword(s):  
Vitamin A ◽  
Marketing Strategy ◽  
Financial Analysis ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Pricing Strategy ◽  
Selling Price ◽  
Strategy Analysis ◽  
Promotion Strategy ◽  
The Village

Mangrove syrup is one of the featured product in the Margasari Village. This syrup is made from the flesh pidada famous sour, sweet and fresh. The content of vitamins A, B1, B2 and C is high enough so it is good for health. Although it tastes good and useful enough, but the mangrove syrup has not been widely known, especially in the province of Lampung. Therefore, this study aims to assess the feasibility of mangrove syrup business, analyze marketing strategy and then review the prospect of developing mangrove syrup business. The study was conducted in early 2016 in the village of Margasari. The selecting of the respondent was done purposively to “Cinta Bahari” group. This group is the only group that carries on mangrove syrup business. Financial analysis performed by calculating HPP, NPV, BCR, BEP and the PP while the marketing strategy analysis and prospect of mangrove syrup development is a descriptive qualitative. The results showed that mangrove syrup business financially was feasible. This was indicated by the value of HPP was Rp 4,950 per bottle, while the selling price was Rp8,000 per bottle, NPV> 0, BCR> 1, BEP was Rp 4,950, which means profitable  and PP faster than the life of the project. Furthermore, the group marketing strategies to 4 elements of the marketing mix showed that the place, product and promotion strategy needed improvement, while the pricing strategy had been carried out correctly. Based on this research, mangrove syrup business has good prospects to be developed.Sirup mangrove merupakan salah satu produk unggulan di Desa Margasari. Sirup ini terbuat dari daging buah pidada yang terkenal dengan rasa asam, manis dan segar. Kandungan vitamin A, B1, B2 dan C cukup tinggi sehingga sangat baik buat kesehatan. Meskipun rasanya enak dan manfaatnya cukup banyak, akan tetapi sirup mangrove belum banyak dikenal masyarakat luas, khususnya di Provinsi Lampung. Karena itu, penelitian ini bertujuan untuk mengkaji kelayakan usaha sirup mangrove, menganalisis strategi pemasaran sirup mangrove dan mengkaji prospek pengembangan usaha sirup mangrove. Penelitian dilakukan pada awal tahun 2016 di  Desa Margasari. Penentuan responden dilakukan secara purposive sampling terhadap kelompok cinta bahari. Kelompok ini merupakan satu-satunya kelompok yang menjalankan usaha sirup mangrove. Analisis finansial dilakukan dengan menghitung HPP, NPV, BCR, BEP dan PP sedangkan analisis strategi pemasaran dan prospek pengembangan sirup mangrove dilakukan secara deskriptif kualitatif. Hasil penelitian menunjukkan bahwa secara finansial usaha sirup mangrove layak untuk dijalankan. Hal ini ditunjukkan dengan nilai HPP sebesar Rp 4.950 per botol sedangkan harga jual sebesar Rp8.000 per botol , NPV > 0, BCR > 1, BEP sebesar  Rp 4.950 yang berarti menghasilkan keuntungan dan PP lebih cepat dari umur proyek. Selanjutnya strategi pemasaran yang dilakukan kelompok terhadap 4 unsur bauran pemasaran menunjukkan bahwa strategi tempat, produk dan promosi memerlukan perbaikan sedangkan strategi harga sudah dilakukan secara tepat. Berdasarkan hasil penelitian, usaha sirup mangrove memiliki prospek yang cukup baik untuk dikembangkan.

scholarly journals Program Peningkatan Kemandirian Ekonomi Panti Asuhan Syifa’ul Qolbi

Bakti Cendana ◽  
2019 ◽  
Vol 2 (2) ◽  
pp. 58-65
Author(s):  
Risgiyanti Risgiyanti ◽  
Ana Shohibul
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Business Management ◽  
Management Training ◽  
The Other ◽  
Digital Marketing ◽  
Marketing Concept ◽  
Fashion Brand ◽  
Management Knowledge ◽  
Quality Product

Syifa’ul Qolbi Orphanage holds supporting facility in the form of confection. In addition to a business, this confection functions as a place to train the orphans’ sewing skill. Yet the development of this business faces a number of obstacles such as traditional business management, sub-optimal marketing strategy, inefficient production tools and the training participants’ lack of motivation and entrepreneurship. This community service attempted to realize the orphanage management’s goal of developing their fashion business and developing entrepreneurship among the orphans so that they can optimize their potential in the future. Some of the programs have been held through community service. The programs were entrepreneurship workshop, pattern and design training, business management training, e-marketing training, branding and marketing concept, and business accompaniment. This community service results in the improvement of participant's motivation and entrepreneurship character, bussiness management knowledge,and skill in making pattern and design. The other results are  fashion brand creation,  digital marketing facility, and quality product improvement.This program also give several production equipments to help the improvement of eficiency and e

Digital Marketing in Online Education Services

2017 ◽  
pp. 757-766
Author(s):  
Surabhi Singh
Keyword(s):  
Online Education ◽  
Marketing Strategy ◽  
Digital Media ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Educational Services ◽  
Digital Platforms ◽  
Education Services ◽  
Innovative Strategies ◽  
Sales Strategy

Digital activities are compulsorily required to include when online education services are concerned. The digital marketing strategy need to be defined if customer satisfaction has to be maintained. Digital activities are an increasingly important part of any marketing and sales strategy. The strong inclination of digital platforms for delivering courses online cannot be denied. The organization has to be focused on simple act of providing digital course and innovative strategies through which they interact with students and create learning environment. The marketing via digital media is significant for delivery of educational services online. We need to be updated in the area of online education services and for the same digital marketing strategies are critical.

Introduction to Sales Management

2020 ◽  
pp. 1-24
Keyword(s):  
Marketing Strategy ◽  
Sales Management ◽  
Standard Format ◽  
Sales Strategy ◽  
Center Stage ◽  
Sales Team ◽  
Promotion Strategies ◽  
Principal Responsibilities ◽  
As If

Sales has evolved over centuries and now takes center stage among all the functions in the organization. It is as if all other functions in the organization revolve around and operate according to the needs of the sales function. This is primarily because sales is virtually the only function which gets the revenue and makes the profits for the organization. The fundamentals of marketing strategy of an organization are the 4Ps. The product, place, price, and promotion strategies of the organization are heavily influenced by the sales strategy. In this chapter, there will also be discussions on various theories of sales – what exactly is the role of sales in fulfilling the needs of the customers. In today's world, sales happen in a structured, methodical, and scientific manner where the process of selling follows a standard format. Sales is still partly an art, and the sales team has to perform varied tasks in order to sell a product or service. One of the principal responsibilities of a sales team is coordination across the organization as well as with entities outside the organization.

Financial Psychometrics as an Improved Paradigm in Clinical Neurology and Psychiatry

2021 ◽  
Author(s):  
Michael Taillard
Keyword(s):  
Behavioral Economics ◽  
Financial Analysis ◽  
Neurological Diseases ◽  
Medical Community ◽  
Clinical Neurology ◽  
Vast Number ◽  
Combined Use ◽  
Financial Transactions ◽  
Analytical Tools ◽  
Human Rationality

There are many types of financial transactions which are ubiquitous daily behaviors. These can be objectively quantified in a vast number of ways, making them uniquely efficacious for identifying patterns within the decisions made by individuals. Although financial dysfunction is a common trait of neurological diseases, and the field of behavioral economics already utilizes psychiatric methods to solve problems found within the previously-held assumption of human rationality, financial analysis has been overlooked as a tool of psychiatry and applied clinical neurology. The fields of medicine and economics are generally not seen as having much in common among practitioners of either discipline, and for those who have considered this possibility there are valid concerns regarding the ethics of patient confidentiality with the combined use of both medical and financial data. This is a reasonably simple hurdle to overcome, however, and as the medical community accepts clinically-trained economists among their ranks brand new sets of analytical tools used for diagnoses, treatments, and research becomes available by applying well-established methods in economics to existing frameworks in psychiatry and neurology. By reversing the paradigm of behavioral economics, therein is found the field of financial psychometrics.

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