scholarly journals The Category of Media Text Converse as a Reflection of the Author’s Idiostyle

Author(s):  
Nina Bolotnova

Dynamically altering reality stimulates the use of new means and ways of communication in the process of textual activity. Peculiarities of present-day media communication (polycode, polydiscursiveness, intertextuality, interactivity, openness, etc.) and anthropocentrism of the modern linguistic paradigm determine the dialogue between the author and the addressee based on the text, which requires special study. The identification of the means and ways of expressing the category of media text dialogicity in the aspect of idiostyle is carried out on the basis of the analysis of the texts regulativity in the context of the communicative-activity approach to it. A broad range of linguistic and extralinguistic means of dialogization, which are typical of the author's journalistic texts, was revealed in the mainstream of the theory of regulation as one of the directions of communicative stylistics, based on the articles of 2020 in the "Rossiyskaya Gazeta" by the famous journalist and political scientist L. Radzikhovsky. The sphere of communication, the author's idiostyle, the peculiarities of the representation of regulation as a systemic quality of the media text are considered as factors that influence the dialogue with the addressee. The approach to the analysis of the media text based on the allocation of various regulatory means, structures, methods of regulation, and regulatory strategy that controls the cognitive activity of the addressee allows us to judge upon the specificity of the dialogic character of the modern publicistic text in accordance with the genre of the article in the aspect of the author's idiostyle. The proposed approach also is of interest for media linguistics and mediastylistics, the communicative theory of text, theory of speech impact.

Author(s):  
Нина Сергеевна Болотнова

Введение. Изучение речемыслительной деятельности автора и адресата в процессе сотворчества на основе текста как формы коммуникации относится к числу наиболее актуальных проблем в русистике. Современная когнитивно-дискурсивная парадигма научного знания и развитие коммуникативной теории текста открывают новые перспективы в исследовании текста как объекта восприятия, интерпретации и понимания. Цель – опираясь на теорию регулятивности как одно из направлений коммуникативной стилистики текста, выявить некоторые лингвокогнитивные механизмы формирования гиперконцепта как результата интерпретационной деятельности воспринимающего текст субъекта. Материал и методы. Исследование основано на анализе, сравнении и обобщении научной литературы по теории и истории вопроса, на использовании методологии и понятийно-терминологического аппарата теории регулятивности, разработанной в коммуникативной стилистике текста, применении концептуального, лингвосмыслового, семантико-стилистического анализа. Материалом исследования послужили стихи известных русских поэтов Ф. И. Тютчева, И. А. Бунина, З. Н. Гиппиус, Н. А. Заболоцкого. Результаты и обсуждение. За исходное взято положение о том, что в основе интерпретации текста адресатом лежат лингвокогнитивные механизмы – речемыслительные процессы, формирующие обобщенный смысл текста (гиперконцепт), стимулированные общей системой текста, включающие когнитивные операции анализа, сравнения, синтеза с опорой на ассоциативную деятельность и имеющийся у индивида опыт. В выявлении гиперконцепта важны регулятивная стратегия текста, способы регулятивности, регулятивные средства и структуры, использованные автором в тексте с ориентацией на сотворчество с адресатом, «управление» его познавательной деятельностью. Особенно значима лексическая система текста, стимулирующая его ассоциативно-смысловое развертывание в сознании читателя. Интерпретационная деятельность предполагает взаимосвязь актуализированных в тексте концептов в рамках его общей концептуальной структуры на основе отношений дополнения, усиления, контраста, включения, сопоставления, обобщения. С учетом этого, опираясь на теорию регулятивности, были выявлены лингвокогнитивные механизмы формирования гиперконцепта: 1) сквозной усилительно-конвергентный, связанный с последовательным усилением ключевого концепта различными регулятивными средствами и структурами в рамках индуктивно-дедуктивной лексической макроструктуры текста, с повтором как способом регулятивности и регулятивной стратегией поэтапного усиления семантических признаков ключевого концепта; 2) замкнутый последовательно-дополнительный, проявляющийся в по этапной художественно-образной конкретизации разных признаков гиперконцепта на основе использования сильной регулятивной стратегии однородного эксплицитного типа и повтора как основного способа регулятивности; 3) сопоставительно-парадоксальный, стимулированный регулятивной стратегией парадоксально-контрастивного типа, контрастом как основным способом регулятивности и текстовыми парадигмами антонимического типа как регулятивной доминантой; 4) сопоставительно-синтезирующий, отражающий синтез (обобщение) на основе сопоставительного ассоциативно-смыслового развертывания разных граней (признаков) ключевого концепта, стимулированных ступенчатой лексической макроструктурой индуктивно-дедуктивного типа. Заключение. Использование теории регулятивности и ее понятийно-терминологического аппарата позволяет судить о некоторых заданных в поэтическом тексте автором закономерностях организации интерпретационной деятельности адресата и лингвокогнитивных механизмах формирования общего смысла текста. Полученные наблюдения представляют интерес для дальнейшей разработки проблемы смысловой интерпретации и методики смыслового анализа текста. Introduction. The study of verbal and cognitive activity of an author and an addressee in the process of co-creation based on the text as a form of communication remains an urgent problem. The modern cognitive-discursive paradigm of scientific knowledge and development of communicative theory of text offer the challenge in the study of text as an object of perception, interpretation and understanding. The aim of the article is the detection of some linguo-cognitive mechanisms of hyperconcept forming as a result of interpretative activity by a subject perceiving the text relying on the regulative theory as one of the directions of the communicative stylistics of the text. Material and methods. The research is examined on the analysis, comparison and generalization of scientific literature on the theory and history of the issue, on the use of the methodology and conceptual and terminological apparatus of the regulative theory, on the application of conceptual, linguistic, semantic and stylistic analysis. The material for the study was the poems of famous Russian poets F. I. Tyutchev, I. A. Bunin, Z. N. Gippius, N. A. Zabolotsky. Results and discussion. The starting point is the following: the interpretation of the text by the addressee depends on linguo-cognitive mechanisms – verbal and cognitive processes that form the generalized meaning of the text (hyperconcept), stimulated by the general system of the text, including the cognitive operations of analysis, comparison, synthesis based on associative activity and an experience of a person. In identifying the hyperconcept, the regulatory strategy of the text, the methods of regulation, the regulatory means and structures which the author used in the text with an orientation towards co-creation with the addressee, “control” of his cognitive activity are important. The lexical system of the text stimulating its associative and semantic deployment in the mind of the reader is especially significant. Interpretive activity presupposes the interconnection of the concepts actualized in the text within the limits of its general conceptual structure based on the relations of complement, enhancement, contrast, inclusion, comparison, generalization. Taking this into account, relying on the regulative theory, the following linguocognitive mechanisms of hyperconcept formation were identified: 1) through amplifying-convergent mechanism, associated with the sequential strengthening of the key concept by various regulatory means and structures in the context of the inductive-deductive lexical macrostructure of the text; with repetition as a way of regulation and a regulatory strategy for the stepwise enhancement of the semantic features of the key concept; 2) closed sequentialadditional, manifested in a phased artistic-figurative concretization of various signs of a hyperconcept based on the use of a strong regulatory strategy of a homogeneous explicit type and repetition as the main way of regulation; 3) comparative-paradoxical, stimulated by the regulatory strategy of the paradoxical-contrastive type; contrast as the main method of regulation and textual paradigms of the antonymic type as a regulatory dominant; 4) comparativesynthesizing, reflecting synthesis (generalization) on the basis of parallel comparative associative-semantic deployment of different facets (features) of the key concept, stimulated by a stepped lexical macrostructure of the inductive-deductive type. Conclusion. The use of the regulative theory and its conceptual and terminological apparatus makes it possible to determine some of the patterns organized by the interpretive activity of the addressee and the linguo-cognitive mechanisms of the formation of the general meaning of the text given in the poetic text. Obtained observations are of interest for further development of the problem of notional interpretation and methods of semantic analysis of the text.


2020 ◽  
Vol 23 (4) ◽  
pp. 51-58
Author(s):  
Sergei V. Karpiy ◽  

The phenomenon under study as a branch of linguistics and a unique product of speech and cognitive activity is also subject to characterization, linguo-stylistic analysis, because any communication of society is part of speech genres, and for practicing direct inclusion of journalists it is necessary to have the skills to use an oral television text, which is a linguistic organization that attracts attention audience with its anthropocentric nature. It also has a specific style, which completely depends on the composition and construction of media communication, since the quality of an oral message in the context of direct inclusion depends on its logic, connectedness, accuracy and accessibility. Therefore, direct television inclusion, in addition to the creative component, is a complex syntactic and lexical system, which has communicative and functional significance for the scientific and applied environment. Over the more than twenty years of its development, live broadcasting has not only become a strategic component of air, broadcasting and reporting, but has also generated new dynamic genre forms in television journalism, for example, performance, and this, in turn, has led to the emergence of an important trend in television organizations. Its essence is in relying on the reporter, which led to the emergence of such a concept as «universalism», which modern journalists aspire to in order to cope with all the tasks of television production, and therefore to compete confidently in the labor market.


CCIT Journal ◽  
2014 ◽  
Vol 7 (3) ◽  
pp. 420-436
Author(s):  
Dewi Immaniar ◽  
Sudaryono Sudaryono ◽  
Ayu Ningrum

Talk about retail business can not be separated from the importance of service to consumers and good quality goods . But at the present time due to intense competition in the business world , the service and quality of goods is not enough to be able to increase revenue and attract customers loyal . This makes companies think hard to survive and stable in the business . One of them is by using a media campaign in this regard more toward print or visual media is indirectly felt the value of their effectiveness in communicating product marketing programs . PT . Times Prima Indonesia is a company engaged in the retail book with the name of the Times bookstores . Based on the analysis of the company’s problems requires additional media types supporting more varied and creatif promotion of existing ones, which will be used as a complement and a media campaign as well as to enrich the data renewal campaign design to capture the interest of consumers in which one form of the media campaign is shaped merchandise . Therefore , do Enriching ( enrich ) media campaign merchandise before it is less varied and has not formed a company image . The methodology used is the analysis, observation and design . Besides the new design has been tested with the implemented test duration for 6 months, and greatly increases the perceived contribution , this is evidenced by the chart sales increasing each month.


2020 ◽  
Vol 8 (01) ◽  
pp. 55-66
Author(s):  
Feri Tiona Pasaribu ◽  
Yelli Ramalisa

The focus of this research is to design geometry learning mediain junior high schools based on RME and integrated with Science, Technology, Engineering and Mathematics (STEM) using 3D Pageflip Proffesional,and to explain quality of the learning media. In the process of design and development of this media used is the ADDIE development model which begins with the stages analysis, design, development, and  carried out an evaluation in each stages. Implementation stages will be continued in the following years research. This research resulted in a product in the form of geometry learning media in junior high schools especially eight grade according to purpose. Based on the validity test and practicality test the results obtained from the validation by material experts and media design experts were 4.09 namely 81.8% and 4.21 or 84.2%.Based on the criteria for the validity of the instrument, the criteria for "very valid" were obtained. And the practicality results, namely the results of teacher response questionnaire obtained an average of 4.26 or 85.19%, and the results of student questionnaire responses were 4.07 or 81.4%. Then based on the percentage criteria of practicality of the instrument, it is found that the criteria are very practical and the media can be implemented with minor revisions.


2018 ◽  
Vol 22 (2) ◽  
pp. 357-360
Author(s):  
S. A. Kolodii ◽  
Yu. V. Kordon ◽  
O. A. Nazarchuk ◽  
N.I. Osadchuk

The integration of Ukrainian system of Higher education into the European one accompanies by a transformation processes. The main goal of Higher school in our country is to prepare competitive specialists. The pedagogues of medical universities implement modern educational technologies with the use of analytically-searching work and scientific information. The implementation of new technologies of teaching is the important task of modernization of pedagogical system of mastering highly skilled specialists. The aim — to ground the implementation of test control for the estimation of quality of knowledge of future doctors. Gaining knowledge in microbiology is very necessary for future doctors to understand the principals of diagnostics and struggling infectious diseases. Knowledge in microbiology is basis for better understanding of clinical disciplines, as it assists logical perception of clinical data, influences on the forming clinical thought without which it is impossible to become a highly skilled specialist. The implementation of modern methods of studies, control, providing the increase of creative activity of students, forming and developing in them professional thought is one of the effective way of the improvement of quality of pedagogical training of highly skilled doctors. The experience of applying of the test control of knowledge in students in the medical university at classes of Microbiology, Virology and Immunology has been presented in the manuscript. The use of different types of test control has been proved to be one of the effective methods for determining the level of knowledge among students. Test control promotes the activation of cognitive activity, forms students’ skills of independent work, develops their logical thinking. Test control of obtained knowledge should be used in conjunction with other methods of studying the subject. The analysis of the results of the writing of the KROK-1 qualification exam by the students of the stomatological department has been conducted. The use of different methods of estimation of control of knowledge is necessary for its improvement. The study of microbiology is the important base of forming fundamental knowledge in students. Therefore, test control in a complex with other pedagogical methods can be used as one of the important and optimal methods to improve estimation of the basic level of students’ knowledge.


Author(s):  
Audrey L. Michal ◽  
Yiwen Zhong ◽  
Priti Shah

AbstractToday’s citizens are expected to use evidence, frequently presented in the media, to inform decisions about health, behavior, and public policy. However, science misinformation is ubiquitous in the media, making it difficult to apply research appropriately. Across two experiments, we addressed how anecdotes and prior beliefs impact readers’ ability to both identify flawed science and make appropriate decisions based on flawed science in media articles. Each article described the results of flawed research on one of four educational interventions to improve learning (Experiment 1 included articles about having a tidy classroom and exercising while learning; Experiment 2 included articles about using virtual/augmented reality and napping at school). Experiment 1 tested the impact of a single anecdote and found no significant effect on either participants’ evidence evaluations or decisions to implement the learning interventions. However, participants were more likely to adopt the more plausible intervention (tidy classroom) despite identifying that it was unsupported by the evidence, suggesting effects of prior beliefs. In Experiment 2, we tested whether this intervention effect was driven by differences in beliefs about intervention plausibility and included two additional interventions (virtual reality = high plausible, napping = low plausible). We again found that participants were more likely to implement high plausible than low plausible interventions, and that evidence quality was underweighed as a factor in these decisions. Together, these studies suggest that evidence-based decisions are more strongly determined by prior beliefs than beliefs about the quality of evidence itself.


Author(s):  
Andrea Langbecker ◽  
Daniel Catalan-Matamoros

Sources of information are a key part of the news process as it guides certain topics, influencing the media agenda. The goal of this study is to examine the most frequent voices on vaccines in the Portuguese press. A total of 300 news items were analysed via content analysis using as sources two newspapers from 2012 to 2017. Of all the articles, 97.7% included a source (n = 670). The most frequent were “governmental organisations”, “professional associations” and the “media”. Less frequent sources were “university scientists”, “governmental scientific bodies”, “consumer groups”, “doctors”, “scientific companies”, “NGOs” and “scientific journals”. Most articles used only non-scientific sources (n = 156). A total of 94 articles used both categories and 43 used exclusively scientific sources. Our findings support the assertion that media can be an instrument to disseminate information on vaccines. Nevertheless, despite being present in most articles, the number of sources per article was low, therefore not presenting a diversity of opinions and there was a lack of scientific voices, thus suggesting lower quality of the information being offered to the audience.


Author(s):  
Gabriela de Oliveira Fernandes ◽  
Marcella Pecora Milazzotto ◽  
Andrei Antonioni Guedes Fidelis ◽  
Taynan Stonoga Kawamoto ◽  
Ligiane de Oliveira Leme ◽  
...  

Abstract The present study aimed to identify biomarkers to assess the quality of in vitro produced (IVP) bovine embryos in the culture media. IVP embryos on Day (D) 5 of development were transferred to individual drops, where they were maintained for the last 48 h of culture. Thereafter, the medium was collected and the embryos were transferred to the recipients. After pregnancy diagnosis, the media were grouped into the pregnant and nonpregnant groups. The metabolic profiles of the media were analyzed via electrospray ionization mass spectrometry, and the concentrations of pyruvate, lactate, and glutamate were assessed using fluorimetry. The spectrometric profile revealed that the media from embryos from the pregnant group presented a higher signal intensity compared to that of the nonpregnant group; the ions 156.13 Da [M + H]+, 444.33 Da [M + H]+, and 305.97 Da [M + H]+ were identified as biomarkers. Spent culture medium from expanded blastocysts (Bx) that established pregnancy had a greater concentration of pyruvate (p = 0.0174) and lesser concentration of lactate (p = 0.042) than spent culture medium from Bx that did not establish pregnancy. Moreover, pyruvate in the culture media of Bx can predict pregnancy with 90.9% sensitivity and 75% specificity. In conclusion, we identified markers in the culture media that helped in assessing the most viable IVP embryos with a greater potential to establish pregnancy.


Author(s):  
Elena A. Kranzeeva ◽  
◽  
Evgeny V. Golovatsky ◽  
Anna V. Orlova ◽  
◽  
...  

The relevance of the study is associated with the speed of modern sociopolitical processes in the territories, the emergence of new participants and tools for achieving their own and collective interests. The aim of the article is to describe the real urban processes of sociopolitical interaction in the conditions of reactive relations, taking into account the interests and positions of the participants, the content and dynamics of interaction. The methodological basis of the study is the concept of social action and power relations by M. Weber, the concept of resources by A. Giddens, research works by L.L. Shpak, who considers interaction in the aggregate of regional everyday sociopolitical practices. The article proposes a framework for the study of rapid reactive actions and relationships that can significantly accelerate the flow of social and political interactions. The analysis of reactive relations, the dynamics of the nature of social and political interaction on the scale of the urban space, as well as confirmation of signs of reactivity of relations, is based on the analysis of two cases of Kemerovo related to the improvement of the urban space, demonstrating at the same time the practice of social and political communications. For the Statue of Saint Barbara case, the method of content analysis is used to study the Internet audience; the method allows analyzing the density and coherence of information communications taking into account the inclusion and/or belonging of users in relation to the analyzed data. The use of the method of analyzing event data in the media (event analysis) for the Lazurny case illustrates the dynamics of social and political interaction. As a result, it has been revealed that, in the context of new reactive relations, the communicative potential of ordinary users (citizens) grows in the social and political interaction of a city or a certain territory. The practices of social interaction considered in the article are replenished from the implementation of innovative projects within the framework of urban communities. An important role is played by the constantly changing conditions for the transmission and accumulation of information significant in the urban space, as well as by the activity resource – active drivers of modern communication. The prospect of further research is the search for new tools and indicators of a new quality of social and political interaction in the context of reactive relations


Sign in / Sign up

Export Citation Format

Share Document