scholarly journals A behavior model for blood donors and marketing strategies to retain and attract them

2014 ◽  
Vol 22 (3) ◽  
pp. 467-475 ◽  
Author(s):  
Covadonga Aldamiz-echevarria ◽  
Maria Soledad Aguirre-Garcia
Keyword(s):  
Blood Donors ◽  
Blood Donation ◽  
Marketing Strategies ◽  
External Factors ◽  
Governmental Organizations ◽  
Non Governmental Organizations ◽  
Donation Process ◽  
Blood Banks ◽  
Internal And External Factors ◽  
Different Levels

OBJECTIVE: analyze and propose a theoretical model that describes blood donor decisions to help staff working in blood banks (nurses and others) in their efforts to capture and retain donors.METHODS: analysis of several studies on the motivations to give blood in Spain over the last six years, as well as past literature on the topic, the authors' experiences in the last 25 years in over 15 Non Governmental Organizations with different levels of responsibilities, their experiences as blood donors and the informal interviews developed during those 25 years.RESULTS: a model is proposed with different internal and external factors that influence blood donation, as well as the different stages of the decision-making process.CONCLUSION: the knowledge of the donation process permits the development of marketing strategies that help to increase donors and donations.

Software Development for Telehealth at Blood Donation Centers

2015 ◽  
Vol 736 ◽  
pp. 196-200
Author(s):  
Drielle Caroline de Oliveira ◽  
Paulo Henrique Aparecido Rodrigues ◽  
Rafael Palma Soares ◽  
Flavio Cezar Amate
Keyword(s):  
Blood Donors ◽  
Service Oriented Architecture ◽  
Blood Donation ◽  
International Standards ◽  
C Programming Language ◽  
Donation Process ◽  
C Programming ◽  
Blood Banks ◽  
Data Persistence ◽  
Service Oriented

Firstly, taking into account the increasing number of people with internet access in Brazil, that according to IBOPE, it reached 105 million in the second quarter of 2013. On the other hand, considering the importance of increasing awareness and people's participation in blood donation process, this work aims at developing software to assist in raising blood donors and facilitate the organization of donations and donors in blood banks. A web system was developed whose function is to provide a single regional database of blood donors, providing information about blood donation, improving the start of the donation process, with grounding in national and international standards. Another important aspect is the clarification of the safety and protection of the recipient and the donor, so that the system addresses the principles of information security. The development was done with the .Net platform using C # programming language and the Service Oriented Architecture (SOA), coupled with the use of ORM Entity Framework for data persistence. According to the obtained results, it can be concluded that the system assisted in the management of data relating to blood donors in addition to promoting distance learning through the provision of information concerning the standards of knowledge and aspects of telehealth and citizenship.

scholarly journals Strategi Pemasaran Produk Olahan Hasil Perikanan pada UMKM Cindy Group

2018 ◽  
Vol 13 (1) ◽  
pp. 19
Author(s):  
Eviet Sri Setiyorini ◽  
Bambang Pramudya Noorachmat ◽  
Muhammad Syamsun
Keyword(s):  
Marketing Strategy ◽  
External Factor ◽  
Marketing Strategies ◽  
External Factors ◽  
Raw Material ◽  
Internal Factor ◽  
Factor Evaluation ◽  
Processed Products ◽  
Internal And External Factors ◽  
A Company

Cindy Group is a company grouped as SMEs which produces boiled fish, both traditional and hygienic. Companies to keep their survival in order to survive in a competitive market, must have a strategy to attract consumers to buy their products. One of the best strategy is to evaluate and develop appropriate marketing strategies. The objectives of this research are: (1) to identify and analyze internal and external factors influencing Cindy Group marketing strategy, (2) to formulate Cindy Group marketing strategy, and (3) to prioritize Cindy Group marketing strategy. Based on internal and external factors, Cindy Group formulated strengths, weaknesses, opportunities and threats toward marketing strategy using Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE). The total score in the IFE and EFE matrices illustrated that the firm's stable position in responding to external situations. The total IFE score of 3.3436 indicated that the strengths of Cindy Group could overcome the weaknessess very well. Total EFE score of 2.5545 indicated that Cindy Group was good enough to respond the opportunities and minimize threats. Based on QSPM analysis, the priority strategy to be applied in the marketing of fishery processed products at UMKM Cindy Group which was expanding marketing network, maintaining quality, increasing sales service and increasing cooperation with related institutions and cooperatives/other SMEs in order to get raw material access.

Analysing repeat blood donation behavior via big data

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xu Chen ◽  
Lei Liu ◽  
Xinyu Guo
Keyword(s):  
Junior High School ◽  
Blood Donors ◽  
Blood Donation ◽  
Average Frequency ◽  
Average Volume ◽  
Content Type ◽  
Blood Banks ◽  
Supply Chain Management System ◽  
Donation Behavior ◽  
The Impact

PurposeAlthough blood banks have recently started to recruit blood donors through social media platforms, including WeChat, to increase recruitment effectiveness, few researchers have studied their effects on blood donation behavior. The aim of this study is to examine the influence of using official WeChat accounts on repeat blood donation behavior.Design/methodology/approachThis paper used the backstage operation data of official WeChat accounts and blood supply chain management system data from the blood bank for the study to analyze the changes in repeat blood donation behavior. First, to analyze the changes in the average frequency of blood donation per year, average volume of single blood donation and blood eligible rate of repeat blood donors before and after following the official WeChat accounts by difference-in-differences model combined with propensity score matching (PSM-DID). Second, we examined the impact of official WeChat accounts on the proportion of repeat blood donors through survival analysis.FindingsThe results show that following WeChat accounts increases the average frequency of blood donation and blood eligible rate of repeat blood donors by 14.36% and 1.19%, respectively, and have no significant effect on the average volume of single blood donation. Further, WeChat accounts have a more significant impact on the average frequency of blood donations per year for workers, farmers, medical staff and groups with education levels of junior high school. In addition, official WeChat accounts can effectively increase the proportion of repeat donors.Originality/valueThe results provide a quantitative basis for the influence of official WeChat accounts on repeat blood donation behaviors. On the one hand, it is of great significance to guide the publicity and recruitment of unpaid blood banks. On the other hand, it provides an evidence for the promotion of official WeChat accounts.

scholarly journals Negative peri-donation events among whole blood donors in a blood bank in Ibadan, Nigeria

2017 ◽  
Author(s):  
Foluke A. Fasola
Keyword(s):  
Blood Donor ◽  
Blood Donors ◽  
Blood Donation ◽  
Blood Bank ◽  
Tertiary Institution ◽  
Negative Experience ◽  
Screening Criteria ◽  
Donation Process ◽  
Donor Population ◽  
Ibadan Nigeria

The existence and sustenance of the blood bank depends on blood donors. It is imperative that the donation experience is satisfactory for the donors. Therefore this study was carried out to determine the frequency of undesirable events experienced by the blood donor as part of donor haemovigilance. This was a retrospective descriptive study of the events that occurred amongst the blood donors of the blood bank of a tertiary institution. The blood donor incident book was reviewed for the period of six months. Negative undesirable events occurred in 2% of the donor populations, of which 45.8% could not complete the blood donation process while only 16.7% completed the blood donation process. Mild vasovagal attack occurred in 0.2% of the donor population. Undisclosed deferrable risk factors/ behaviours were identified by the phlebotomist in the bleeding room which made donors unfit for donation even though they had passed the donor screening criteria. This accounted for 20.8% of those with negative experience. Guidelines are required to identify donors that are not likely to complete donation to avoid wastage of time, blood, resources and reduce undesirable experiences.

scholarly journals Difficulties and strategies related to blood donation in a hemotherapy service

Rev Rene ◽  
2021 ◽  
Vol 22 ◽  
pp. e70830
Author(s):  
Nanci Felix Mesquita ◽  
Ana Claudia Souza Vazquez ◽  
Maria de Lourdes Custódio Duarte ◽  
Daniela Giotti da Silva ◽  
Larissa Gomes de Mattos
Keyword(s):  
Content Analysis ◽  
Qualitative Study ◽  
Blood Donors ◽  
Blood Donation ◽  
Relevant Information ◽  
Structured Interviews ◽  
Blood Center ◽  
Donation Process ◽  
The Hours ◽  
The City

Objective: to analyze the aspects that hinder blood donation and strategies to attract donors. Methods: qualitative study conducted with 12 donors. The data was collected through semi-structured interviews and analyzed using Content Analysis. Results: regarding the complicating aspects, the lack of time and little flexibility in service hours, the displacement in accessing the service and the fear of the donation process were scored. As strategies for attraction, the interviewees talked about the dissemination and internal campaigns in companies, education in schools and universities, loyalty of donors, flexibility in the hours of the blood center and mobile units for blood donation at strategic points in the city. Conclusion: donors pointed out difficulties and suggestions for strategies, constituting relevant information for innovative proposals that help in the process of attracting new blood donors.

scholarly journals Seroprevalence of markers of transfusiontransmissible diseases in positive blood donors detected in routine screening in the Blood Bank of Hospital Carlos Luis Valverde Vega, Costa Rica. Period 2015 – 2019

2021 ◽  
Vol 9 (4) ◽  
pp. 70-73
Author(s):  
Jean Pablo Castro-Ruiz
Keyword(s):  
Infectious Diseases ◽  
Blood Donors ◽  
Blood Donation ◽  
Individual Characteristics ◽  
Blood Bank ◽  
Health Centers ◽  
Blood Components ◽  
Blood Banks ◽  
Scientific Ethics ◽  
The Individual

Blood is one of the fundamental tissues of our body. Blood donation allows blood banks to meet hospital needs for blood components. Blood transfusion is an activity that carries a risk, originated by a series of causal actions derived from the individual characteristics of donors and patients. Blood components are biological products and as such, they can never be exempt from the risk of transmitting infectious diseases, such as hepatitis B, HIV, syphilis, among others. Thanks to the investigation of the donor database of the Blood Bank of Hospital Dr. Carlos Luis Valverde Vega and the annual statistics of the blood bank, the statistics referring to donations were obtained, according to the type, grade of acceptance and as well as the prevalence of mandatory screening infectious diseases in the blood bank, between the years 2015 and 2019, with the respective authorization of the corresponding scientific ethics committee. This study reported a prevalence for Anti HB Core of 0.99%, 0.14% for HBsAg, 0.11% for syphilis, 0.05% for hepatitis C, 0.02% for HIV and 0% for the disease de Chagas and HTLV I / II. By using the bases of this work, future analyzes with a similar premise may be developed in different blood banks of the different health centers in our country.

scholarly journals Trends of T. cruzi infection based on data from blood bank screening

1990 ◽  
Vol 32 (2) ◽  
pp. 132-137 ◽  
Author(s):  
Fabio Zicker ◽  
Celina Maria Turchi Martelli ◽  
Ana Lucia Sampaio Sgambatti de Andrade ◽  
Simonne Almeida e Silva
Keyword(s):  
Rural Areas ◽  
Blood Donors ◽  
Blood Donation ◽  
Adult Population ◽  
Seroprevalence Rate ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Blood Banks ◽  
First Time ◽  
Cruzi Infection

Between October 1988 and April 1989 a cross-sectional survey was carried out in six out of eight blood banks of Goiânia, Central Brazil. Subjects attending for first-time blood donation in the mornings of the study period (n = 1358) were interviewed and screened for T. cruzi infection as a part of a major study among blood donors. Tests to anti-T. cruzi antibodies were performed, simultaneously, by indirect hem agglutination test (IHA) and complement fixation test (CFT). A subject was considered seropositive when any one of the two tests showed a positive result. Information on age, sex, place of birth, migration and socio-economic level was recorded. Results from this survey were compared with seroprevalence rates obtained in previous studies in an attempt to analyse trend of T. cruzi infection in an endemic urban area. The overall seroprevalence of T. cruzi infection among first-time donors was found to be 3.5% (95% confidence interval 2.5%-4.5% ). The seroprevalence rate increased with age up to 45 years and then decreased. Migrants from rural areas had higher seroprevalence rates than subjects from urban counties (1.8%-16.2% vs. 0%-3.6%). A four fold decrease in prevalence rates was observed when these rates were compared with those of fifteen years ago. Two possible hypotheses to explain this difference were suggested: 1. a cohort effect related with the decrease of transmission in rural areas and/or 2. a differential proportion of people of rural origin among blood donors between the two periods. The potential usefulness of blood banks as a source of epidemiological information to monitor trends of T. cruzi infection in an urban adult population was stressed.

The Impact of Temporal Trajectories of Emotional Experience on Blood Donor Return

2020 ◽  
Author(s):  
Anne van Dongen ◽  
Lisa A Williams ◽  
Barbara M Masser ◽  
Nancy Briggs ◽  
Amanda Thijsen ◽  
...  
Keyword(s):  
Blood Donors ◽  
Blood Donation ◽  
Emotional Experience ◽  
Lower Probability ◽  
Control Group ◽  
Return Behavior ◽  
Donation Process ◽  
Group A ◽  
The Impact ◽  
Over Time

Abstract Background Despite recognition that blood donation is an affectively poignant process, many aspects of donors’ emotional experiences and their consequences remain unexamined. Purpose This study tracked the donor’s experience of several positive and negative emotions live as they arose during the donation process and tracked the impact of that experience on donor return. Methods New whole blood donors (N = 414) reported their experience of 10 positive and 10 negative discrete emotions before, during, and after donation. Return behavior of these donors and a business-as-usual control group was tracked over the next 6 months. Results In total, 46.4% of participants and 43.2% of the control group returned to donate within 6 months. On the basis of established relevance to blood donation and statistical considerations, group-based latent trajectories of three emotions (joy, calm, and stress) were modeled over time, revealing five classes of emotion trajectories. A trajectory of low/increasing joy and calm and high/decreasing stress was associated with significantly lower probability of return (preturn = .28, 95% confidence interval [CI] = 0.20, 0.38) relative to all but one other trajectory group and the control group. A trajectory of medium-high/increasing joy, high calm, and low/decreasing stress was associated with a significantly greater probability of return (preturn = .59, 95% CI = 0.49, 0.69) relative to two other trajectory classes and the control group. Conclusions By identifying blood donors’ emotion trajectories over time and the impact of those trajectories on return behavior, this research paves the way for the development of effective emotion-focused interventions to boost retention.

scholarly journals Hemochromatosis Patients as Voluntary Blood Donors

2004 ◽  
Vol 18 (6) ◽  
pp. 393-396 ◽  
Author(s):  
Tara E Power ◽  
Paul C Adams
Keyword(s):  
Quality Of Life ◽  
Physical Functioning ◽  
Blood Donors ◽  
Blood Donation ◽  
Bodily Pain ◽  
Medical Factors ◽  
Blood Banks ◽  
Potential Resource ◽  
Donated Blood

The present study was designed to investigate hemochromatosis patients' suitability as blood donors as well as their perceptions and experience with the current public donation system. Participants were gathered from a list of current hemochromatosis patients (n=120) and members of the Canadian Hemochromatosis Society (n=1000). Of the 1120 surveys mailed out to these groups, 801 surveys were returned completed. The sample respondents had a mean age of 57.44 years (SD=12.73; range 19 to 87 years), and 57% were men. It was found that 20% (160) of the respondents have donated blood since their diagnosis; however, only 12% of the respondents indicated that they use voluntary blood donation as a means of maintaining their iron levels. Forty per cent of the respondents indicated that they had been refused from voluntary donation. Despite the fact that in May 2001 the Canadian Blood Services, in collaboration with the Canadian Hemochromatosis Society, began a promotion campaign to encourage hemochromatosis patients to become voluntary blood donors, the present study found that 15% of the respondents reported having been refused from the voluntary blood donation service due to the diagnosis of hemochromatosis. With respect to quality of life, it was found that individuals who donate blood were generally healthier with respect to physical functioning and bodily pain, however, these findings may indicate that hemochromatosis patients who are healthier are better able to donate at public blood banks, rather than that voluntary blood donation has an effect on the donors' physical functioning over phlebotomy clinic users. These study findings suggest that although there may be other medical factors limiting individuals from donating, hemochromatosis patients are interested in being voluntary blood donors and this potential resource is currently under-used.

Citizen Negotiation: Toward a More Inclusive Process

2015 ◽  
Vol 20 (1) ◽  
pp. 89-108 ◽  
Author(s):  
Bertram I. Spector
Keyword(s):  
National Level ◽  
Organization Structure ◽  
Future Research ◽  
International Level ◽  
Inclusive Process ◽  
Governmental Organizations ◽  
Non Governmental Organizations ◽  
Issue Networks ◽  
Different Types ◽  
Different Levels

Negotiation is becoming a more inclusive activity. More and different types of actors are taking part at national and international levels to resolve conflicts and seek agreement. At a national level, non-governmental organizations and individual citizens are partaking in mass demonstrations that often evolve into negotiation. At the international level, ngos working through issue networks have been participating more and more in formal negotiations with state parties. By reviewing several cases at these different levels, this article identifies useful questions for future research focusing on the sources of legitimacy and power of these new actors and how they are changing the organization, structure, process and outcomes of negotiation.

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