scholarly journals About one method of evaluating the effectiveness of advertising text

Author(s):  
E. V. Іvоhіn ◽  
Y. O. Naumenko ◽  
A. M. Marchuk

The article considers the method of evaluating the effectiveness of the textual content of the advertising message. The basis of the proposed method is the linguistic principles, in which the effectiveness of the text is analyzed from the view of the decoding of information by the target recipient of the message. Materials used for the study were the texts used in SEO promotion of information resources, the method is based on the approach of breaking the text into keywords and phrases. The method of evaluating the effectiveness of the text is based on an analogue of the method of mechanical verification of the relevance of the text by the search engine, which was expanded by the parameters of expert evaluation of the quality of text construction.

Author(s):  
L. Shustik ◽  
◽  
N. Nilova ◽  
T. Gaidai ◽  
S. Stepchenko ◽  
...  

The purpose of the research is to investigate the quality of spring-finger harrow surface tillage to provoke the germination of carrion depending on the angle of the fingers. Research methods: theoretical – analysis of information resources and research results of spring harrows; laboratory-field – economic tests of the machine with planning of experiment, fixing of agrotechnical indicators; instrumental measurements; mathematical and statistical – processing of the obtained indicators and expert evaluation. Results. Experimental field studies of the quality of surface tillage with a spring-finger harrow were carried out in order to provoke the emergence of winter rapeseed. It was found that the harrow loosens and mulches the top layer of soil well, creating optimal conditions for the germination of weeds and weed seeds. The importance of the agrotechnical measure of field litter management and prospects for the use of spring-finger harrows in the system of soil-protective agriculture is analytically substantiated. Conclusions. The physical parameters obtained as a result of researches of a spring-finger harrow testify that at speed about 20 km / h with increase of an angle of inclination of spring fingers depth of their course increases in 1,6 times from 7,2 cm to 11,3 cm that corresponds to agricultural requirements to spring harrows (4-12 cm). The quality of soil crushing in terms of agronomically valuable aggregates up to 0-25 mm in size increases with satisfactory to excellent values with increasing angle of inclination of the fingers. The results of experimental studies show that the heavy spring-finger harrow Degelman Strawmaster SM 7000-50, in the presence of freshly cut rapeseed stubble of large size and clumps of chaff, provides satisfactory tillage, promoting the germination of rapeseed seeds and improving phytosanitary conditions for future field operations.


Author(s):  
E. V. Shevchuk ◽  
A. V. Shpak

The article describes experience of creating and implementing information-managing educational environment at university. The model of creating information-managing educational environment of university with elements of artificial intelligence and indicative management is described. This environment contributes to improve quality of training and management of educational processes and resources. The stages of creating and implementing information-managing educational environment are considered systemically, as continuous process focused on a consumer. The inhibitory and facilitating conditions for introduction of the model at university are described. To provide subject-oriented approach to the use of information resources of environment, recommended clusters of information subsystems for each category of users are described.Practically implemented scientific and methodological recommendations for subjects of educational process to overcome resistance to innovations introduced in educational organizations are proposed.Features of adaptation of the developed information-managing educational environment for schools are presented.


2018 ◽  
Vol 8 (4) ◽  
Author(s):  
Gérsica Sampaio Silva ◽  
Fernanda Alves Ferreira Gonçalves ◽  
Bárbara Ribeiro Miquelin Bueno ◽  
Georlucya Kátia Da Silva Ferreira ◽  
Ludmila Pinheiro Da Silva ◽  
...  

Objetivo: Avaliar o conhecimento acerca dos cuidados bucais realizados por enfermeiros a pacientes ventilados mecanicamente. Método: Estudo transversal, realizado em um hospital escola de Goiânia/Goiás. A coleta de dados deu-se por meio de questionário estruturado. Resultados: Os enfermeiros conhecem as medidas recomendadas sobre higiene bucal. Os fatores dificultadores encontrados foram a falta de pessoal (21,7%), falta de tempo (16,7%) e trabalhos burocráticos (15%). Contudo ainda existem lacunas no que se refere a produtos e materiais utilizados na higiene bucal. Conclusão: As Lacunas e os fatores dificultadores sinalizados nesse estudo merecem reflexão, como forma de avaliar a qualidade do cuidado oferecido.Descritores: Biofilme; Higiene Bucal; Cuidados de enfermagem.ORAL CARE IN MECHANICALLY VENTILATED PATIENTS: KNOWLEDGE OF NURSES FROM A SCHOOL HOSPITALObjective: To evaluate the knowledge about oral care performed by nurses in mechanically ventilated patients. Methods: a cross-sectional study, conducted in a teaching hospital of Goiania/Goias. The data collection was performed by means of a structured questionnaire. Results: The nurses know the measures recommended on oral hygiene. The complicating factors found were the lack of personnel (21.7%), lack of time (16.7%) and work on tape (15%). However there are still gaps in relation to products and materials used in oral hygiene. Conclusion: The gaps and the factors complicating factors indicated in this study deserve consideration, as a means of evaluating the quality of care offered.Keywords: Biofilm; Oral hygiene; Nursing care.CUIDADO ORAL EN PACIENTES CON VENTILACIÓN MECÁNICA: EL CONOCIMIENTO DE LAS ENFERMERAS DEL HOSPITAL ESCUELAObjetivo: Evaluar el conocimiento sobre el cuidado bucal realizadas por enfermeras en pacientes ventilados mecánicamente. Métodos: Estudio transversal, realizado en un hospital de Goiania y Goias. La recolección de datos se realizó por medio de un cuestionario estructurado. Resultados: Las enfermeras saben las medidas recomendadas en la higiene bucal. Los factores encontrados fueron la falta de personal (21,7%), la falta de tiempo (16,7%) y trabajar en la cinta (15%). Sin embargo todavía hay lagunas en relación con los productos y los materiales utilizados en la higiene bucal. Conclusión: Las brechas y los factores factores indicados en este estudio merecen consideración, como medio de evaluar la calidad de la atención ofrecida.Palabras clave: Biofilme; Higiene Bucal; Atención de Enfermería.


2020 ◽  
Vol 4 (141) ◽  
pp. 157-163
Author(s):  
IL’YA ROMANOV ◽  
◽  
ROMAN ZADOROZHNIY

When applying coatings using various methods on the surfaces of moving parts that work in joints, it is important to make sure that the coatings are strong and wear-resistant in order to return them to their original resource. All existing hardening technologies and materials used to perform coatings have their own characteristics, therefore, the quality of the resulting coatings can be judged only after specific tests. (Research purpose) The research purpose is in evaluating the properties of the coating obtained by the method of electric spark hardening, and its ability to resist friction and mechanical wear. (Materials and methods) Authors conducted tests on the basis of the "Nano-Center" center for collective use. A coating was applied on the BIG-4M unit with a VK-8 hard alloy electrode, tribological properties were evaluated on a CSM Instruments TRB-S-DE-0000 tribometer, the width of the friction track was measured after the test using an inverted OLYMPUS gx51 optical microscope, and samples were weighed before and after the test on a VLR-200 analytical balance. Conducted research in accordance with GOST 23.224-86 and RD 50-662-88 guidelines. (Results and discussion) The article presents performed tests on the run-in and wear resistance of the coating. The samples were worked on with a step-by-step increase in the load. During the tests, the friction force was drawed on the diagram. Authors compared the results with the reference sample, an uncoated surface. (Conclusions) The resulting coating has better run-in and wear resistance compared to the standard, and the increase in wear resistance in dry friction conditions is very significant.


2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Hannah C Cai ◽  
Leanne E King ◽  
Johanna T Dwyer

ABSTRACT We assessed the quality of online health and nutrition information using a Google™ search on “supplements for cancer”. Search results were scored using the Health Information Quality Index (HIQI), a quality-rating tool consisting of 12 objective criteria related to website domain, lack of commercial aspects, and authoritative nature of the health and nutrition information provided. Possible scores ranged from 0 (lowest) to 12 (“perfect” or highest quality). After eliminating irrelevant results, the remaining 160 search results had median and mean scores of 8. One-quarter of the results were of high quality (score of 10–12). There was no correlation between high-quality scores and early appearance in the sequence of search results, where results are presumably more visible. Also, 496 advertisements, over twice the number of search results, appeared. We conclude that the Google™ search engine may have shortcomings when used to obtain information on dietary supplements and cancer.


2021 ◽  
Vol 11 (10) ◽  
pp. 4392
Author(s):  
Apolka Ujj ◽  
Kinga Percsi ◽  
Andras Beres ◽  
Laszlo Aleksza ◽  
Fernanda Ramos Diaz ◽  
...  

The use and quality analysis of household compost have become very important issues in recent years due to the increasing interest in local food production and safe, self-produced food. The phenomenon was further exacerbated by the COVID-19 pandemic quarantine period, which gave new impetus to the growth of small home gardens. However, the knowledge associated with making high-quality compost is often lacking in home gardeners. Therefore, the objective of this research was to find answers to the following questions: can the quality of backyard compost be considered safe in terms of toxicity and nutrient content? Can weed seed dispersion affect the usability of backyard compost? In general, can the circulation of organic matter be increased with the spread of home composting? In this study, 16 different house composts were analysed for stability, weed seed contamination, toxic elements, and nutrient content using analysis of variance. The results of the research showed that the quality properties of the composts (including their weed seed dispersion effect) were greatly influenced by the different techniques and raw materials used. The toxicity levels, as well as the content of macro and microelements, were within the parameters of safe-quality compost. The specific macronutrient (Ca, Mg) and micronutrient (Fe, Mn) contents of the tested composts have a similar and, in some cases, more favorable nutrient supply capacity in crop production than the frequently-used cow manure-based composts. With a plan of basic education on composting, there is potential to encourage farmyard composting.


2017 ◽  
Vol 42 (2) ◽  
pp. 99 ◽  
Author(s):  
B. Bakrie ◽  
Y. Sastro ◽  
N. R. Sudolar

This research aimed at investigating the effect using molasses and cornmeal as additives with Lactobacillus sp. and Streptomyces sp. as inoculums during fermentation on the quality of silage flour made from dead chickens. The study was conducted using a completely randomized factorial design, consisting of 2 factors with 5 replications. The materials used were the newly dead chickens which were chopped and mixed thoroughly with all ingredients; then transferred into a 5 liters plastic box for fermentation. Observations were made after 3 weeks fermentation, including: a) physical characteristics, b) microbial contents, and c) nutritional contents. The data were calculated using variance analysis utilizing computer program of SPSS version 21.0. It was found that based on the protein contents the Lactobacillus sp. (19.0%) was better than the Streptomyces sp. (17.8%) if combined with molasses and corn meal as the accelerators. However, the fat contents produced were relatively similar for both of the inoculums (mean of 37.8%). It can be concluded that in order to obtain a best fermented product in terms of the protein and fat content, the dead chicken should be fermented using molasses and cornmeal as the accelerator and Lactobacillus sp. as the inoculum.


Coatings ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 149
Author(s):  
Rokayya Sami ◽  
Abeer Elhakem ◽  
Mona Alharbi ◽  
Nada Benajiba ◽  
Manal Almatrafi ◽  
...  

Agaricus Bisporus is an edible button mushroom that is highly perishable with an extremely short shelf-life at ambient temperature. This work aims to evaluate some antioxidant activities, oxidation enzymes, and determine postharvest qualities of nano-coated mushrooms with the combination of chitosan (CHN) component during storage at 4 °C for (0, 3, 6, 9, and 12 days). Silica/CHN Film strongly delayed the mushroom respiratory spike onset and blocked carbon dioxide passage from inside to the outside, while Titanium/CHN Film (0.035 mmol s−1 kg−1) established the lowest O2 production rate and thiobarbituric acid reactive substances production (6.21 nmol g−1). Silica/CHN Film was mainly effectual for the polyphenol contents (0.39 g kg−1) and antioxidant activities (78.14% and 71.09%) for DPPH and ABTS+ radical scavenging activities, respectively. The results reported that Silica/CHN Film induced the highest (catalase and ascorbate peroxidase) activities, while Titanium/CHN Film recorded the highest (peroxidase and superoxide dismutase) activities of antioxidant enzymes. Besides, Titanium/CHN Film preserved relatively lower contents of hydrogen peroxide (22.40 µmol g−1) and hydroxyl radical (0.16 µmol g−1). In a word, nano-materials used in coating films such as titanium or even silica with the combination of CHN can directly reduce the cell degradation, oxidation processes and enhance the harvested horticultural crops.


2018 ◽  
Vol 8 (3) ◽  
pp. 71-74
Author(s):  
B. Vasantha ◽  
B. M. Meera ◽  
M. Dhanamjaya

Tremendous advancement in Information and Communication Technology has its impact on all walks of life. The advent of Internet and the World Wide Web has particularly impacted Library and Information domain. Library and Information Centers today play an important role in enhancing the quality of academic environment and influence basic and core activity of the research centers. They help the users to identify and access the variety knowledge resources in different formats such as electronic information resources in academic institutions. The purpose of this paper to it understands the usage pattern of electronic information resources in an academic institute by the research scholars. A survey method is adopted to know the frequency of use, level of satisfaction with different resources, and the problems encountered while using electronic information resources at REVA University, Bengaluru.


2021 ◽  
Vol 4 (1) ◽  
pp. 12-31
Author(s):  
Alifia Intan Sekar Sari ◽  
Ihda A'yunil Khotimah

ABSTRACTLibraries have an important role in the field of education, for research purposes, preservation of information resources and recreation areas. Libraries also have a role in increasing the intelligence and empowerment of the nation, as a human person who always wants to advance and the development of institutions that are increasingly experiencing intense competition. This study seeks to see the role of the library in improving the quality of elementary schools at SDIT Salsabila 2 Klaseman, both with regard to student achievement and the progress of the institution. The type of research used is descriptive qualitative, data collection is done by looking directly at the object of research (direct observation) interviews and documentation. The results of this study indicate that libraries have an important role in improving the quality of elementary schools such as the development of library facilities; there is a special room, a growing collection of books, modern service systems, air-conditioned room facilities, computers and LCD projectors are available and also supports children's achievements in winning several championships including in the PAI quiz competition and the MIPA OlympiadKeywords: Quality Improvement of Elementary Schools: The Role of Libraries


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