scholarly journals Vita

2019 ◽  
Vol 4 ◽  
Author(s):  
Kirstin Mullins ◽  
Class of 2019
Keyword(s):  
Market Competition ◽  
Brand Identity ◽  
Website Design ◽  
Target Market ◽  
Package Design ◽  
Medical Testing ◽  
Design Concepts ◽  
Ui Design ◽  
Testing Company ◽  
The Right

This project involved an overview of the considerations one would need to make in order to market and brand a food reactivity testing company that provides an easy way to get food reactivities tested and gives consumers the right tools to maintain their new diet after they get their results. This was accomplished through extensive research into food reactivities, at-home medical testing kits, diet programs, a target market, competition, branding, UX and UI design within food reactivity testing companies, and general design concepts. The final results included a logo and brand identity, package design, publication design, advertising, and application and website design.

scholarly journals Factors Influencing Brand Equity of Bali as a Tourism Destination

1970 ◽  
Author(s):  
I Ketut Surya Diarta ◽  
I Gde Pitana ◽  
Nyoman Darma Putra ◽  
Agung Suryawan Wiranatha
Keyword(s):  
Brand Equity ◽  
Market Competition ◽  
Sampling Technique ◽  
World Market ◽  
Target Market ◽  
Tourism Destination ◽  
Factors Influencing ◽  
Functional Attributes ◽  
Long Run ◽  
The Right

Globally, competition among tourism destinations is more stringent in getting foreign tourists, including Bali. One effort to win the competition is increasing destination brand equity through maintaining its influencing factors and gaining tourist positive behavior toward destination. This effort, in long run, will increase and stabilize destination revenue and sustainability. This research aims to analyze factors influencing brand equity of Bali as a tourism destination. This research was conducted in Bali’s five major tourism objects. The 240 foreign tourists were chosen as respondents through convenience sampling technique. Data were analyzed using factor analysis. The results showed that factors that significantly influenced Bali brand equity were: symbolic and experiential benefit factor, direct and indirect destinations attributes, destination reliability and tangibility, assurance and empathy, brand destinations recognition and recall, destinations common psychological attributes, destination common functional attributes, unique functional attributes, behavioral loyalty, destination awareness, and attitudinal loyalty. Given the fluctuative nature of brand equity, Bali needs a consistent effort to maintain or to enhance brand equity of Bali as a tourism destination. Maintaining the dominant factors that influence the strength of brand equity can be used as a basis to develop destination branding strategy to expand market segment,  choose the right target market, and anchoring destination position in world market competition.

scholarly journals Does Color Matter on Web User Interface Design

2017 ◽  
Vol 11 (1) ◽  
pp. 17
Author(s):  
Wirania Swasty ◽  
Andreas Rio Adriyanto
Keyword(s):  
User Interface ◽  
Interface Design ◽  
Brand Identity ◽  
The Internet ◽  
Website Design ◽  
Ui Design ◽  
Emotional Bonding ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
The Web

Emotional advertising on the Internet such as websites and social media can be highly beneficial for Small Medium Enterprises (SMEs). However, not all ofSMEs have a website that meets all of the principles of website design which are persuasive. Moreover, the color is rarely considered in making websites to raise the emotional bonding between the products and audiences of SMEs. Literature review, observation to four websites as case studies, and questionnaires distributed to respondents randomly were performed. This research aimedto evaluate the extent to which SMEs from Bandung exploited the use of color as an element in the web User Interface (UI) design and to analyze whether thecolor could provide emotional bonding, so the visitors were interested in purchase or trial of the product. This research finds that participants responses to color are various in different demographic factors. Zananachips.com is considered to successfully utilize the color in the web UI design to build its brand identity, raise interest in the trial of the product, and engage the consumer with the website. This research is expected to be a reference forSMEs in creating emotion, motivation, and persuasion through website design.

Development of Bionic Design Concepts for Structure Optimisation of Forming Tools According to Production and Stress Constraints

2011 ◽  
Vol 473 ◽  
pp. 209-216
Author(s):  
Eugen Oswald ◽  
Mathias Liewald ◽  
Oliver Stephan
Keyword(s):  
Automotive Industry ◽  
Stress Constraints ◽  
Bionic Design ◽  
Design Concepts ◽  
Special Cases ◽  
Current Design ◽  
The Right ◽  
Forming Tools ◽  
Current Standards ◽  
Made In

In the automotive industry, current design and dimensioning of forming tools and bearing tool components occurs according to guidelines. Possible interactions between arising loads as well as dimensioning are empirically estimated. Simulative computations, which are based on CAE-methods, are only realized in special cases. Therefore, most often current standards lead to oversized tools. In consequence, new studies based on CAE-analyses are supposed to investigate new possibilities to design forming tools and components optimized in their structure corresponding to the right distribution of forces and stress. This is made in order to increase reliability during the manufacturing process, as well as the tools’ stiffness and contribute to decrease of investment costs.

scholarly journals Penyusunan Target Penjualan dengan Menggunakan Metode Autoregresive Integrated Moving Average (ARIMA) Box Jenkins

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Sumarsono
Keyword(s):  
Growth Factor ◽  
Business Strategy ◽  
Moving Average ◽  
Market Competition ◽  
Annual Growth ◽  
Market Condition ◽  
Marketing Department ◽  
Target Value ◽  
Brand Competition ◽  
The Right

AbstrakKondisi pasar menjadi semakin kompetitif agar dapat eksis di tengah persaingan pasar tanpa kecuali harus meningkatkan strategi bisnis yang tepat dengan menyusun rencana strategi perencanaan dan pengembangan khususnya yang yang terkait dengan pasar. Departemen Marketing khususnya bagian penjualan memiliki peran yang penting sebagai ujung tombak perusahaan dalam bersaing di pasar. Salah satu perencanaan penjualan yang utama adalah membuat target penjualan. Diharapkan target penjualan merupakan angka yang realistis dengan kondisi pasar sekarang dan tentunya tetap mempertimbangkan aspek pertumbuhan di tahun target berdasarkan tahun sebelumnya.Metode yang digunakan dalam penyusunan target penjualan menggunakan metode Autorgresive Integrated Moving Average (ARIMA) Box Jenkins. Hasil dari analisa didapatkan prediksi penjualan selama 52 minggu kedepan. Dan mempertimbangkan faktor pertumbuhan tahunan 20% didapatkan nilai target penjualan 52 minggu ke depan. Dengan nilai target penjualan yang terukur maka nilai target penjualan menjadi realistis dan pencapaian target penjualan akan bisa terealisasi lebih baik. Selanjutnya pihak marketing dapat menyusun strategi pencapaian target dengan lebih jelas dan terarah dengan mempertimbangkan kondisi daya beli masyarakat, tingkat persaingan merek pada tahun prediksi dan kesiapan tim serta beban biaya.Kata Kunci: Pasar, Target Penjualan, Marketing, ARIMA Box JenkinsAbstractMarket conditions are becoming increasingly competitive in order to exist in the midst of market competition without exception must improve the right business strategy by developing a strategy plan of planning and development, especially those related to the market. Marketing Department, especially the sales department has an important role as the spearhead of the company in competing in the market. One of the major sales plans is to make sales targets. It is expected that the sales target is a realistic figure with the current market condition and certainly still consider the growth aspect in the target year based on the previous year.The method used in the preparation of sales targets using the method Autorgresive Integrated Moving Average (ARIMA) Box Jenkins. The results of the analysis obtained sales predictions for 52 weeks ahead. And considering the annual growth factor of 20% obtained value of sales target 52 weeks ahead. With the measured sales target value, the sales target value becomes realistic and the achievement of the sales target will be better realized. Furthermore, the marketing can develop a strategy of achieving the target with more clearly and directed by considering the condition of people's purchasing power, the level of brand competition in the year of prediction and team readiness and cost expenses.Keywords: Market, Sales Target, Marketing, ARIMA Box Jenkins

Design and Verification of a New Computer Controlled Seating Buck

2006 ◽  
Author(s):  
Nanxin Wang ◽  
Vijitha Kiridena ◽  
Gianna Gomez-Levi ◽  
Jian Wan ◽  
Steven Sieczka ◽  
...  
Keyword(s):  
Design Process ◽  
Cycle Time ◽  
Dimensional Accuracy ◽  
Vehicle Design ◽  
Functional Requirements ◽  
Package Design ◽  
Design Concepts ◽  
Design Cycle ◽  
Computer Controlled ◽  
High Level

Appraising vehicle package design concepts using seating bucks — physical prototypes representing vehicle package, is an integral part of the vehicle package design process. Building such bucks is costly and may impose substantial burden on the vehicle design cycle time. Further, static seating bucks lack the flexibility to accommodate design iterations during the gradual progression of a vehicle program. A “Computer controlled seating buck”, as described in this paper, is a quick and inexpensive alternative to the traditional seating bucks with the desired degree of fidelity. It is particularly useful to perform package and ergonomic studies in the early stages of a vehicle program, long before the data is available to build a traditional seating buck. Such a seating buck has been developed to accommodate Ford vehicle package design needs. This paper presents the functional requirements, the high level conceptual design of how these requirements are realized, and the methods to verify, improve and sustain the dimensional accuracy and capability of the new computer controlled seating buck.

scholarly journals RESEARCH NOTES Examining the Impact of Customer-To-Customer Interaction on Service Experiences: A Pilot Study

2020 ◽  
Author(s):  
Jasmine Zea Raziah Radha Rashid-Radha ◽  
Andrew Lockwood ◽  
Eimear-Marie Nolan-Davis
Keyword(s):  
Social Interaction ◽  
Pilot Study ◽  
Critical Incident ◽  
Target Market ◽  
Structured Interviews ◽  
Service Experience ◽  
Current Design ◽  
Specific Incident ◽  
The Right ◽  
The Impact

This research focuses on how the design of backpacker hostels influences social interaction among guests and how this could enhance or spoil their service experience. There are opposing views on how different aspects of hostel design and services contribute towards guests’ evaluation of their hostel stay. On one hand, it is suggested that a hostel environment which encourages social interaction adds value to the service experience while on the other hand, an environment that offers extra privacy, such as en-suite bedrooms, is more valued. The present research therefore argues that some aspects of the hostel’s current design and core services may now be redundant for certain market segments of the hostel guest. Empirical evidence is needed to illustrate the extent to which hostels are providing the right design and services to meet the current requirements of their target market. At this stage of the research, a pilot study has been carried out using semi-structured interviews with individuals who have stayed in backpacker hostels. Using the Critical Incident Technique (CIT), respondents were asked to recall a specific incident where they had interacted with other hostel guests. Details about the environment in which the interaction took place, as well as how the respondents felt about the interaction, were asked during the interview. It is expected that the findings of this research will shed light on which aspects of a hostel’s design and guests’ interaction would contribute towards enhancing the service experience.  

scholarly journals THE USE OF FLAT ILLUSTRATIONS IN WEBSITES AND SMART PHONES APPLICATIONS’ USER INTERFACE (UI) DESIGN

2020 ◽  
Vol 1 (2) ◽  
Author(s):  
Hanan Fouad
Keyword(s):  
User Interface ◽  
User Interfaces ◽  
Mobile Applications ◽  
Smart Phones ◽  
Brand Identity ◽  
Modern Times ◽  
Ui Design ◽  
Flat Design ◽  
Design Style

Smartphones and computers are the most usable communicative tools in modern times. This urged the need to develop softwares, webpages and mobile applications that work as a mediator between users and devices. This is in addition to user interfaces (UI) that need to be designed to help users while using these websites and mobile applications. In this paper, the researcher reviews the Flat design style and its use in UI design. Then, she studies Flat illustrations that are added to user interfaces to help users imagine things better, enhance the brand identity of the UI and make texts and interactions easier to understand. The researcher then reviewed samples of Flat illustrations done for universal user interfaces. Finally, she made a practical study where she examined the importance of using Flat illustrations in mobile app’s UI. Through which she could reach to her final results and conclusions via analysis of outputs..

scholarly journals SUSTAINABLE LANDSCAPE DESIGN CONCEPTS FOR GREEN OPEN SPACE MANAGEMENT

SINERGI ◽  
2021 ◽  
Vol 25 (2) ◽  
pp. 207
Author(s):  
Silia Yuslim ◽  
Hendrik Sulistio
Keyword(s):  
Open Space ◽  
Green Space ◽  
Soft Systems Methodology ◽  
Landscape Design ◽  
Systems Methodology ◽  
Soft Systems ◽  
Space Management ◽  
Design Concepts ◽  
The Right ◽  
Sustainable Landscape

To achieve the target of 30% of the total area's green space area, causing Jakarta and other big cities to make efforts to accelerate the provision of green space. Efforts to provide and manage it did not go as expected. The problem lies in the planning, implementation, utilization, and control relating to institutions, financing, and community participation. That causes the management of Green Open Space (GOS) is not running effectively and efficiently. The main problem is the unavailability of clear guidelines on implementing green space management and ineffective phasing related to the determination of terms of reference with budget constraints. Based on previous research, the concept of sustainable landscape design in harmony with sustainable development is the right way to solve this problem. This study aims to discuss how the concept of sustainable landscape design can be bundled by governance involved in managing green space using action research based on soft systems methodology. It will provide a conceptual model of packaging efforts so that it becomes a reference in various actions to provide and manage green space to achieve effective and efficient GOS management.

scholarly journals Analisis Investasi Proyek IT dalam Bina Nusantara

2013 ◽  
Vol 4 (2) ◽  
pp. 557
Author(s):  
Angellia Debora Suryawan
Keyword(s):  
Market Competition ◽  
Rapid Development ◽  
Global Market ◽  
It Investment ◽  
It Investments ◽  
Return Of Investment ◽  
The Right ◽  
Corporate Profits ◽  
Budgeting Process ◽  
Methods Of Measurement

Companies should be able to adapt to the rapid development of IT. Therefore, IT is a must requirement for companies that want competent in today's business competition. The company must prepare budget that does not cheap for IT investment in order to meet global market competition. Companies need to really check and make sure that their IT investments will indeed be useful and profitable, or can obtain return of investment (ROI) at least. Companies also need to choose the right investments and in accordance with the company's business needs, so that IT can assist in improving corporate profits. This study aims to analyze utility of IT investment, IT investments in the budgeting process, and how the processes and methods of measurement and calculation of a good budgeting. Therefore, companies may prevent any losses on the IT investment. It is expected that through this study companies can decide whether the IT investment is feasible or not feasible to be implemented. Besides, companies can measure whether the investment will it be beneficial or detrimental.

scholarly journals Political Space Competition between Online and Conventional Transportation in Jakarta, Indonesia

2019 ◽  
Vol 10 (1(S)) ◽  
pp. 1-10
Author(s):  
Yusa Djuyandi ◽  
Arief Hidayat ◽  
Jumroh .
Keyword(s):  
Public Transportation ◽  
Central Government ◽  
Market Competition ◽  
Secondary Data ◽  
Provincial Government ◽  
Primary Data ◽  
Political Space ◽  
Digital Revolution ◽  
The Government ◽  
The Right

The Presence of online transportation brings a new problem in Indonesia transportation market competition, many conventional transportation drivers, such as taxis, buses, motorcycle taxis, city transportation (Angkot) that reject the presence of online-based transportation. For conventional transportation drivers, the existence of online transportation has reduced their income because people prefer to use online transportation rather than conventional transportation. As the power holder, the government certainly has the right and authority to regulate and create policy harmonization for public transportation. This study uses qualitative method where primary data is obtained from 8 months observations, from November 2017 to June 2018. Secondary data are obtained from transportation ministerial regulations, regional regulations issued by the DKI Jakarta Provincial Government, and various discourses that developed in the media mass. Various data obtained are then sorted or filtered and crosschecked against other data. Based on our findings, the government has not been arranged adequate political space, especially for conventional transportation and online transportation in Jakarta. The slow pace of the central government to revise regulations regarding online transportation has triggered serious conflicts in the community. Digital revolution in the dimensions of online transportation in the public interest is what should be an integral part of previous government policies, and that never happened.

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