scholarly journals Marketing strategy of apparel and textile cluster in southwest region of Bulgaria

2016 ◽  
Vol 2 (320) ◽  
Author(s):  
Galina Mladenova
Keyword(s):  
Marketing Strategy ◽  
Research Process ◽  
Research Report ◽  
Internet Site ◽  
Marketing Organization ◽  
Top Managers ◽  
Marketing Activities ◽  
Southwest Region ◽  
The City ◽  
Depth Interviews

This paper provides an analysis of marketing activities and marketing organization of the Southwest apparel and textile cluster in Bulgaria. The first section of the paper gives an overview of the organization and functioning of the cluster. The second section focuses on the cluster marketing, analyzing its success to date and identifying the challenges it faces going forward. The purpose of the research report is to present and to analyze the marketing strategy of “Inter Moda Trading Cluster” in the Southwest region of Bulgaria. The sources of data which have been used in the research process are: official trade publications, cluster’s publications (internet site, bulletins, brochures, newsletters etc.), internal documents, depth interviews that were carried out with cluster’s top managers and the Chair of the Commercial Chamber in the city of Kyustendil.

scholarly journals KONSTRUKSI IDENTITAS KELOMPOK SUPORTER FLOWERS CITY CASUALS (Studi Fenomenologi Terhadap Kelompok Suporter Flower City Casuals Dalam Mendukung Persib Bandung)

2018 ◽  
Vol 1 (2) ◽  
Author(s):  
Oki Achmad Ismail
Keyword(s):  
Social Services ◽  
Research Report ◽  
Phenomenological Method ◽  
Literature Study ◽  
Second Stage ◽  
Construction Of Identity ◽  
The Family ◽  
The Subject ◽  
The City ◽  
Depth Interviews

Abstract: The purpose of the study was to find out how the construction of the supporters of Flowers City Casuals. To answer the problem above, the researcher raised the sub-focus personal layer, enactment layer, relational layer and communal to measure the research focus.This study uses a constructivist paradigm with a qualitative approach and phenomenological method, the subject of the research is the members of Flowers City Casuals and Bobotoh by using snowball techniques obtained by 3 (three) informants. Data collection techniques used are: literature study, in-depth interviews, observation, and documentation.The results of the study were that in the personal layer informant stage formed the identity of a Flowers City Casuals that they originated from the love of Persib Bandung, music and English football, the second stage of the informant layer enactment maintained Stand your ground stand principle, chants in English, gave criticism, used casual clothes, in the Relational Layer stage the informants expressed Flowers City Casuals as part of the family, and a place to sharing.The research report is all the information contained in the identity theory that is communal. Where someone pays attention to what is carried out by the group. In this case what the informants did was in the context of activities outside of persib support such as music events, social services, hanging out, talking together, it would also affect the informants as parties who adapted themselves to groups to take part in activities thatResearch advice is Given Flowers City Casuals is the basis of Persib football club fan groups with the style of the first casuals in the city of Bandung, expected to be more compact, and more creative in providing support for Persib Bandung, as well as in the mission to make Persib Bandung better. Keyword : Construction of Identity, Identity, Persib Bandung, Bobotoh, Supporter. Abstrak: Tujuan dari penelitian ini adalah untuk mengetahui bagaimana konstruksi para pendukung Flowers City Casuals. Untuk menjawab masalah di atas, peneliti mengangkat lapisan pribadi sub-fokus, lapisan pengesahan, lapisan relasional, dan komunal untuk mengukur fokus penelitian.Penelitian ini menggunakan paradigma konstruktivis dengan pendekatan kualitatif dan metode fenomenologis, subjek penelitian adalah anggota Flowers City Casuals dan Bobotoh dengan menggunakan teknik snowball yang diperoleh oleh 3 (tiga) informan. Teknik pengumpulan data yang digunakan adalah: studi pustaka, wawancara mendalam, observasi, dan dokumentasi.Hasil dari penelitian ini adalah bahwa pada tahap informan layer personal terbentuk identitas sebuah Casual City Casuals yang berasal dari kecintaan Persib Bandung, musik dan sepakbola Inggris, tahap kedua dari pemberlakuan lapisan informan dipertahankan. Stand your ground stand principle , nyanyian dalam bahasa Inggris, memberi kritik, menggunakan pakaian santai, di lapisan Relational Layer para informan menyatakan Bunga Kota Kasual sebagai bagian dari keluarga, dan tempat untuk berbagi.Laporan penelitian adalah semua informasi yang terkandung dalam teori identitas yang bersifat komunal. Di mana seseorang memperhatikan apa yang dilakukan oleh kelompok. Dalam hal ini apa yang dilakukan oleh para informan adalah dalam konteks kegiatan di luar dukungan persib seperti acara musik, layanan sosial, nongkrong, berbicara bersama, itu juga akan mempengaruhi informan sebagai pihak yang menyesuaikan diri dengan kelompok untuk mengambil bagian dalam kegiatan ini. Saran penelitian yang diberikan Flowers City Casuals adalah dasar dari kelompok penggemar sepak bola klub Persib dengan gaya Casual pertama di kota Bandung, diharapkan lebih kompak, dan lebih kreatif dalam memberikan dukungan untuk Persib Bandung, serta menjadikan Persib Bandung lebih baik.Kata Kunci: Konstruksi Identitas, Identitas, Persib Bandung, Bobotoh, Pendukung

scholarly journals An Exploratory Research of Manufacturer-Retailer Collaboration in Shopper Marketing Strategy for Consumer Packaged Goods in Vietnam

2018 ◽  
Vol 5 (11) ◽  
pp. 5082-5089
Author(s):  
Tram Thi Le Dinh ◽  
Bao Quoc Truong-Dinh
Keyword(s):  
Marketing Strategy ◽  
Limited Resources ◽  
Exploratory Research ◽  
Shopper Marketing ◽  
Packaged Goods ◽  
Significant Difference ◽  
Consumer Packaged Goods ◽  
Marketing Activities ◽  
Depth Interviews ◽  
Modern Retailers

The purpose of this paper is to explore the collaboration between manufacturer and retailer in shopper marketing strategy for consumer packaged goods (CPG) in Vietnam. The research integrates relevant theories of collaboration in shopper marketing and conducts empirical research through in-depth interviews with managers of CPG manufacturers and retailers of the traditional and modern channel systems. The results show the significant difference about shopper marketing activities and the collaboration between two channels (traditional and modern). The traditional retail system has limited resources and differences in objectives and viewpoints, so it is not willing to cooperate in the implementation of marketing programs in stores. In contrast, modern retailers such as supermarkets and convenience stores show a high commitment to closely working with manufacturers to launch marketing activities in stores.

scholarly journals Qualitative Migration Research: Some New Reflections Six Years Later

2015 ◽  
Author(s):  
Theodoros Iosifides
Keyword(s):  
Participant Observation ◽  
Research Process ◽  
Foreign Workers ◽  
Housing Conditions ◽  
Structured Interviews ◽  
Multiple Methods ◽  
Doctoral Studies ◽  
Migration Research ◽  
The City ◽  
Depth Interviews

The main purpose of this article is a brief presentation of the most crucial stages of a research process concerning migration of foreign workers in Greece. The research (within my doctoral studies at Sussex University, Brighton, UK) was undertaken for a period of almost nine months (1995-1996) in Athens, Greece. In this article I present some important dimensions of the multiple methods used (semi-structured interviews with informational questionnaires, in-depth interviews and participant observation) to obtain information and data, mainly on the employment and housing conditions and situations of immigrants in the city, and take the opportunity to critically reflect on that researches methodology and findings today.

On the Way to Researching Universities

2021 ◽  
pp. 149-173
Author(s):  
Nazlı Ayşe Ayyıldız Ünnü
Keyword(s):  
Quantitative Data ◽  
Quantitative Research ◽  
Research Process ◽  
Stratified Sample ◽  
Academic Employment ◽  
Funded Project ◽  
Managerial Experience ◽  
The City ◽  
Depth Interviews ◽  
Shed Light

This chapter aims to shed light on the significant experiences and challenges that have occurred during a university-funded project, exploring the dynamics of academic employment in the light of gender roles. The data for this mixed methods study comes from a research on Turkish universities, including 505 questionnaires and 46 in-depth interviews with academics from 39 different universities, located in 20 different cities of Turkey. The stratified sample of quantitative research represents the distribution of gender, department, managerial experience, position, and development level of the city, where the universities are located. In-depth interviews are used along with the survey to better understand the nature of academic employment and the implications of quantitative data. This chapter addresses the challenges, such as accessing the universities, ethical and emotional considerations, the effect of Turkish culture, censorship, and the ways that they affect the research process itself and the researchers.

Marketing Organization Structure Topology Classification

2012 ◽  
Vol 482-484 ◽  
pp. 385-389 ◽  
Author(s):  
Ai Tian Zhang
Keyword(s):  
Marketing Strategy ◽  
Topological Analysis ◽  
Organization Structure ◽  
Analysis Framework ◽  
Marketing Organization ◽  
Structure Topology ◽  
Marketing Model ◽  
Strategy Model ◽  
Marketing Activities

The study is a practice of interdisciplinary method with the aim of introducing the basic idea of topology into the classification of marketing organization structure. Since the topological structure to a certain degree decides the marketing model of enterprises, the establishing of marketing strategy should be based on the topological analysis of marketing organization structure. The reason of introducing the topology classification is presented in the article and a number of typical topological graphs are expressed. The expected outcomes can be used extensively in various organizations in which marketing activities occur (not only profit organization but also nonprofit organization) and provide analysis framework for marketing organization structure and marketing strategy model establishing.

Strategi Pemasaran Industri Rumah Tangga Arang Tempurung Kelapa (Studi Kasus Pada Industri Rumah Tangga Bapak Abdul Razak Di Cimanggis, Ciputat, Tangerang Selatan)

2018 ◽  
Vol 1 (1) ◽  
pp. 67-73
Author(s):  
Zelivieska Bintang Maharani ◽  
Ratna Pratiwi ◽  
Qory Anissa ◽  
Dwi Ratnasari ◽  
Sugeng Waluyo ◽  
...  
Keyword(s):  
Marketing Strategy ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Technology Utilization ◽  
Marketing Activities ◽  
Home Industries ◽  
Industrial Strength

In South Tangerang city, there are many home industries producing charcoal shell. One of the industry is practiced by Mr. Abdul Razak in Ciputat District. According to some studies, in general the home industry is facing many problems, one of which is a weak in marketing strategy. Based the information, this article reports the marketing strategies implemented by the industry. With SWOT approach, we informed that the position of industrial strength lies in good relationships with suppliers. And the weakness is that the marketing activities carried out only through word of mouth. We recommend that the industry need to consider the using of banners or internet-based technology utilization for the marketing strategies.

The Science and Art of Interviewing

2020 ◽  
Author(s):  
Kathleen Gerson ◽  
Sarah Damaske
Keyword(s):  
Social Research ◽  
Research Question ◽  
Research Process ◽  
Social Contexts ◽  
Science And Art ◽  
The Social ◽  
Interview Guide ◽  
Hidden Patterns ◽  
User Friendly ◽  
Depth Interviews

Qualitative interviewing is one of the most widely used methods in social research, but it is arguably the least well understood. To address that gap, this book offers a theoretically rigorous, empirically rich, and user-friendly set of strategies for conceiving and conducting interview-based research. Much more than a how-to manual, the book shows why depth interviewing is an indispensable method for discovering and explaining the social world—shedding light on the hidden patterns and dynamics that take place within institutions, social contexts, relationships, and individual experiences. It offers a step-by-step guide through every stage in the research process, from initially formulating a question to developing arguments and presenting the results. To do this, the book shows how to develop a research question, decide on and find an appropriate sample, construct an interview guide, conduct probing and theoretically focused interviews, and systematically analyze the complex material that depth interviews provide—all in the service of finding and presenting important new empirical discoveries and theoretical insights. The book also lays out the ever-present but rarely discussed challenges that interviewers routinely encounter and then presents grounded, thoughtful ways to respond to them. By addressing the most heated debates about the scientific status of qualitative methods, the book demonstrates how depth interviewing makes unique and essential contributions to the research enterprise. With an emphasis on the integral relationship between carefully crafted research and theory building, the book offers a compelling vision for what the “interviewing imagination” can and should be.

scholarly journals Feasibility of Kangaroo Mother Care (KMC) Implementation in Depok City, Indonesia

2021 ◽  
Vol 8 ◽  
pp. 2333794X2110123
Author(s):  
Tiara Amelia ◽  
Hadi Pratomo ◽  
Asri C. Adisasmita ◽  
Evi Martha ◽  
Yeni Rustina ◽  
...  
Keyword(s):  
Rapid Assessment ◽  
Kangaroo Mother Care ◽  
Assessment Procedure ◽  
Premature Births ◽  
Group Discussions ◽  
City District ◽  
Supporting Material ◽  
Family Readiness ◽  
The City ◽  
Depth Interviews

Background: The infant and neonatal mortality rate in Depok City is still high, with low birth weight (LBW) and premature births being one of the main causes. In 2018, 14 out of 41 cases of early neonatal death were due to LBW. Studies show that Kangaroo Mother Care (KMC) can prevent or reduce LBW deaths caused by hypothermia, but the implementation is still not evenly distributed. Objective: Describe KMC feasibility as a supporting material for a KMC policy umbrella at Depok City. Method: Qualitative research was conducted with a Rapid Assessment Procedure (RAP) design. A total of 56 informants were divided into 8 discussion groups, 7 in-depth interviews and 2 Focus Group Discussions (FGD). The types of informants were families and inter-sectoral officers. Thematic analysis was used to analyze the data. Results: KMC implementation feasibility in Depok City in terms of facilities and infrastructure was still limited and the quality was insufficient. The number of human resources was still limited, and the competency was still not evenly distributed. LBW family readiness can be maintained if provided with complete and accurate knowledge; therefore, a strong commitment may develop to continue KMC at home. The potential sources of KMC financing are found at health facilities and inter-sectoral; however, to use it, a legal umbrella at the city district level is necessary. Conclusions: The factors of potential financing sources need to be followed up into a priority. This is to overcome the constraints of KMC feasibility implementation.

scholarly journals A City Too Busy to Remember? Aging, Structural Violence, and the Politics of Forgetting in Atlanta’s Gentrification

2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 393-393
Author(s):  
John Pothen ◽  
Keland Yip ◽  
Ellen Idler
Keyword(s):  
Older Adults ◽  
Structural Violence ◽  
Aging In Place ◽  
Healthcare Services ◽  
The Past ◽  
Critical Theories ◽  
Property Owners ◽  
Ongoing Development ◽  
The City ◽  
Depth Interviews

Abstract Can forgotten stories from the past inform a city’s future? As older adults continue to live longer and comprise more of the population than ever before, the suitability of gentrifying spaces for older adults aging in place is increasingly important. Critical theories of gentrification argue that remembering the experiences of older adults in this context - experiences of suffering, resilience, and structural violence - is essential to promote changes in support aging in place. In this study, we tell a story of individual experiences, structural violence, and aging in the ongoing gentrification of one neighborhood in southwest Atlanta. We construct this narrative through a qualitative analysis of 1,500 local newspaper articles from 1950 to the present day and 10 in-depth interviews with ex-residents of the neighborhood aged 65-87. Drawing on the theory of planetary rent gaps, we frame gentrification as a class struggle between property-owners and working class residents. We highlight the city government’s role as a facilitator for property-owners through projects including the Model City initiative, preparation for the 1996 Olympics, and ongoing development surrounding the Atlanta BeltLine. We show how these projects have affected the prospects for aging in place in general and, specifically, by affecting access to healthcare services. We share this story in an effort to combat the politics of forgetting and to inform a richer, more inclusive, and more equitable future for gentrifying spaces.

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