scholarly journals SMALL BUSINESS ENTREPRENEURSHIP IN VIETNAM: THE CASE OF THE PUBLIC RELATIONS INDUSTRY [USAHA KECIL DI VIETNAM: KASUS PUBLIC RELATIONS INDUSTRI]

2021 ◽  
Vol 16 (2) ◽  
pp. 145
Author(s):  
Tuong-Minh Ly-Le
Keyword(s):  
Grounded Theory ◽  
Public Relations ◽  
Global Economy ◽  
Growth Stage ◽  
Public Relation ◽  
Theory Approach ◽  
Management Skills ◽  
Managerial Skills ◽  
The Public ◽  
Managerial Experience

<p>A better understanding of entrepreneurship in different sectors and its motivations, roles, and challenges offer new opportunities for entrepreneurs to start their business and participate in the national and global economy. This research studied the different entrepreneurial factors that influence the growth stage of public relations companies in Vietnam. In particular, the research examined how the founder's role shifted during the growth stage, and the motivations behind the founder's decision to retain or release their control in this stage. Using the inductive, grounded theory approach to explore the decision of a founder in Vietnam’s public relations industry during a company’s growth stage, this study found that public relations founders in Vietnam are generally driven by the accomplishments and challenges picked up from their entrepreneurial journey. Their journey mainly revolves around managerial experience, as the managerial tasks would be more complicated and require better managerial skills to address the challenges. They are also open to delegating their role to a professional manager, who already possesses the required management skills, to support the business.</p><p><em><strong>Abstrak dalam Bahasa Indonesia.</strong> Pemahaman yang lebih baik tentang kewirausahaan di berbagai sektor dan motivasi, peran, dan tantangannya menawarkan peluang baru bagi pengusaha untuk memulai bisnis mereka dan berpartisipasi dalam pembangunan ekonomi nasional dan global. Penelitian ini mempelajari faktor-faktor kewirausahaan yang mempengaruhi tahap pertumbuhan perusahaan Public Relation di Vietnam. Secara khusus, penelitian ini meneliti bagaimana bergesernya peran pendiri dalam beberapa tahap pertumbuhan, dan motivasi di balik keputusan pendiri untuk mempertahankan atau melepaskan pengaruh mereka pada tahap tertentu. Penelitian ini menggunakan pendekatan induktif, </em>grounded theory<em> untuk mengeksplorasi keputusan seorang pendiri pada industri </em>Public Relation<em> di Vietnam selama tahap pertumbuhan perusahaan, penelitian ini menemukan bahwa pendiri umumnya didorong oleh pencapaian dan tantangan yang diambil dari perjalanan kewirausahaan mereka. Perjalanan mereka terutama berkisar pada pengalaman manajerial,Tugas manajerial akan lebih rumit dan membutuhkan keterampilan manajerial yang lebih baik untuk mengatasi tantangan. Mereka juga terbuka untuk mendelegasikan peran mereka kepada manajer profesional, yang telah memiliki keterampilan manajemen yang dibutuhkan, untuk mendukung bisnis.</em></p>

scholarly journals PENGARUH MARKETING PUBLIC RELATIONS TERHADAP BRAND IMAGE DAN LOYALITAS PELANGGANDI STUDIO ALAM TV9 MATARAM

2017 ◽  
Vol 6 (1) ◽  
Author(s):  
Ari Wahyuddin
Keyword(s):  
Public Relations ◽  
Path Analysis ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Brand Image ◽  
Quantitative Approach ◽  
Public Relation ◽  
The Public ◽  
Relation Marketing ◽  
Relations Marketing

This research is aimed at determining and explaining the effect of public relations marketing on the brand image and customers loyalty at Studio Alam TV9. This research is an explanatory research with quantitative approach. This research employed three variables of Public Relations Marketing, Brand Image, and Customers loyalty. The visitors of Studio Alam TV9 that have visited twice or more are the populations of this study. 110 visitors are the respondents of this research selected through purposive random sampling to which the questioners were distributed. The data were analyzed using path analysis. Based on that path analyzed the research showed that public relation marketing has direct and significant effect on Brand Image. And the brand Image has direct and significant effect on the customers loyalty.  Beside that it is found that public relation marketing has indirect but significant effect of the customers loyalty through brand image. It is suggested that TV9 maintain and improve the public relation marketing ti improve the brand image and make the customers loyalty.Keywords: Marketing Public Relation, Brand Image, Customer Loyalty

scholarly journals BRANDING PERGURUAN TINGGI SWASTA (STUDI KASUS STRATEGI MARKETING PUBLIC RELATION UNIVERSITAS KRISTEN INDONESIA MALUKU).

BADATI ◽  
2019 ◽  
Vol 1 (1) ◽  
pp. 105-116
Author(s):  
RIDO DOMINGGUS LATUHERU
Keyword(s):  
Public Relations ◽  
Marketing Strategy ◽  
Distribution System ◽  
Public Relation ◽  
Communication Studies ◽  
Gross Margin ◽  
Public Response ◽  
The Public ◽  
Product Idea ◽  
Relations Marketing

Marketing and branding are two things that are interconnected with each other. Marketing talks about a product idea, about the distribution system and sales chain, the size of the gross margin, the promotional budget and some of the profits that producers can achieve. Formulation of the problem Based on the description on the background and identification of the problem, then the problem of this research can be formulated is to find out How is UKIM's public relations marketing strategy in branding? Based on the problem above, the research objectives achieved are: (1). Knowing UKIM's Public Relations Marketing Strategy in Branding? (2). What is the Public Response to the Public Relations Marketing Strategy in Branding? The benefits of this study are expected to be useful as (1). Contribution of ideas and input and helped UKIM in formulating the Public Relations Marketing Strategy in Branding. (2). Scientific input for the development of the UKIM Research Institute, particularly in the field of Communication Studies

scholarly journals APPLICATION OF THE PUBLIC PROCUREMENT SYSTEM IN BOSNIA AND HERZEGOVINA WITH REGARD TO THE IMPROVEMENT AND DEVELOPMENT OF EDUCATION AND TRAINING / PRIMJENA SISTEMA JAVNIH NABAVKI U BOSNI I HERCEGOVINI S OSVRTOM NA UNAPREĐENJE I RAZVOJ OBRAZOVANJA I USAVRŠAVANJA

2017 ◽  
Vol 13 (1) ◽  
Author(s):  
Ostoja Travar ◽  
Dragana Ribić
Keyword(s):  
Bosnia And Herzegovina ◽  
Global Economy ◽  
Public Procurement ◽  
Education And Training ◽  
The European Union ◽  
Public And Private ◽  
Managerial Skills ◽  
The Public ◽  
Procurement System ◽  
And Training

The public procurement system isnowadays a special discipline, and this paper explores the possibility of researching it. The main reason for researching the mentioned system is the need to apply the public procurement system by the public and private sectors. The public procurement system integrates economic and financial disciplines defined in microeconomic, macroeconomic and managerial skills and disciplines. It is very important to gain knowledge about the public procurement system for the purpose of efficient management of public finances, as well as for the sustainability and development of corporations, and for the country to attract foreign investments. Public procurement in the European Union, Bosnia and Herzegovina and neighbouring countries represents a significant market. Surely, it can be ascertained that studying public procurement will contribute to the development of legal, economic, institutional and operational foundation for the purpose of more efficient functioning of the public procurement system in Bosnia and Herzegovina, in line with the EU standards. A segment of the overall research refers to the education and training, which will ensure a sustainable programme of training of personnel working in the public procurement system, in line with the new legislative framework. Thereby, they will, indirectly, contribute to the strengthening of the public procurement system for the purpose of Bosnia and Herzegovina’s approximation to European integration and integration into global economy.

scholarly journals The Public Relations Role Towards the Success of Waste Collecting Point Program in Banda Aceh

2021 ◽  
Vol 3 (1) ◽  
pp. 1-6
Author(s):  
Zakirah Asman ◽  
Deni Yanuar ◽  
Munawir Syarief
Keyword(s):  
Public Relations ◽  
Role Theory ◽  
Public Relation ◽  
Persuasive Communication ◽  
Socialization Process ◽  
The Public ◽  
City Agency ◽  
The City ◽  
Banda Aceh

This study attempted to determine the role of Public Relation (PR) of Banda Aceh’s Environmental, Cleanliness, and the Beauty of the City Agency on the “Waste Collecting Point (WCP) program. The theory used was role theory developed by Redfield, Linton, and Herskovits. The method which was being used wasdescriptive qualitative, which the subject of the study was PR division and societies. The finding showed that PR division played a very important role in the success of Waste Collecting Point (WCP) program from the beginning until the outcome being shown on the cleanliness of the districts. Starting from the socialization process, the program showed significant success. Persuasive communication was being used to conduct the program. PR division made initial socialization by informing the societies about the danger of the waste if not managed properly then followed by monthly evaluation on the cleaning leader. Keywords: Public Relation, role theory, waste collecting point, Banda Aceh

scholarly journals Aktivitas Public Relations Pengelola Situs Pariwisata Tanjung Lesung Untuk Meningkatkan Jumlah Wisatawan

2018 ◽  
Vol 7 (1) ◽  
pp. 42-52
Author(s):  
Ayu Wahyuni Solihah ◽  
I Nyoman Musiasa ◽  
Mohammad Shihab
Keyword(s):  
Strategic Planning ◽  
Public Relations ◽  
Tourism Development ◽  
Special Economic Zone ◽  
Public Relation ◽  
Key Informants ◽  
The Public ◽  
Tourism Sector ◽  
Strategic Public Relations ◽  
Depth Interviews

The tourism sector is one of the sectors to increase the economy of the state. Banten is one of the province in Indonesia that has the potential to develop the tourism sector since Banten has Tanjung Lesung as Special Economic  Zone. PT Banten West Java Tourism Development (BWJTD) as a developer of Tanjung Lesung has to manage various strategies to increase the number of tourists. This study explained the public relation strategies of PT BWJTD to increase the number of tourists to Tanjung Lesung. It used a model of strategic planning for public relations from Ronald D. Smith for analysis, known as The Nine Steps of Strategic Public Relations.  The model includes research formative, strategy, tactics, and evaluation. The data were collected using in-depth interviews with three key informants, observation on tactics, and documentation related to Tanjung Lesung. Based on the findings, it can be concluded that the public relation strategies used by PT BWJTD are the proactive strategies. Keywords: Tourism, Tanjung Lesung, Strategic Planning, Public Relations

scholarly journals Karakteristik Public Relation pada Departemen Marketing Public Relations CNN Indonesia TV

2019 ◽  
Vol 7 (2) ◽  
pp. 37
Author(s):  
Ayu Puspa Yurita ◽  
Anwar Sani
Keyword(s):  
Public Relations ◽  
Research Method ◽  
Public Relation ◽  
The Public ◽  
Relations Marketing ◽  
Descriptive Qualitative ◽  
Business Relations

Banyaknya penggunaan nama pada divisi atau departemen public relations memberikan kesan bahwa tugas dan fungsi divisi atau departemen public relation di sebuah perusahaan kemudian berbeda dengan perusahaan lain. Perbedaan pada fungsi, tugas, peran, dan kegiatan yang dilakukan oleh divisi atau departemen public relations itu dapat menentukan karakteristik public relations pada perusahaan. Tujuan penelitian ini untuk mengetahui tujuan, fungsi, peran, juga aktivitas departemen marketing public relations di CNN Indonesia TV. Metode penelitian yang digunakan adalah deskriptif kualitatif. Hasil penelitian menjelaskan bahwa perbedaan tujuan, fungsi, dan peran tergantung dari kebijakan perusahaan masing- masing. CNN Indonesia TV melakukan efisiensi pada tujuan dan fungsi perusahaan, sedangkan peran departemen marketing public relations-nya sejalan dengan misi PR perusahaan yaitu ikut berkontribusi langsung dalam revenue perusahaan. Sedangkan aktivitas yang diinisiasi oleh CNN Indonesia ada 3, yaitu Dialog, Monolog, dan Meet Up. Dari 3 poin pada pembahasaan tersebut akhirnya dapat diketahui seperti apa karakteristik public relations pada departemen marketing public relations CNN Indonesia TV.�Kata Kunci: Media Massa; Karakteristik; Public Relations; Marketing Public Relations; Fungsi��ABSTRACTThe many uses of names in the division or department of public relations that give the impression that the tasks and functions of the division or department are not the same as at first. Differences in functions, tasks, roles, and activities carried out by the division or public relations department can determine public relations in company. This� the background of the writer will describe characteristics of public relations in the public relations marketing departement CNN Indonesia TV. The purpose of this study was to determine the objectives, functions, roles, and also the marketing business relations department at CNN Indonesia TV. The research method is descriptive qualitative. The results of the study explain that the number of goals, functions, and roles depends on each company. CNN Indonesia TV transfers the functions and functions of the company, while the marketing office relations of public relations are within the mission of the company's public relations incorporated in the company's revenue. While the activities initiated by CNN Indonesia are 3, namely Dialogue, Monologue, and Meet Up. Of the 3 points in the discussion, it can finally be seen as what public relations in the CNN Indonesia TV marketing public relations department.

scholarly journals PENGELOLAAN OPINI PUBLIK DALAM MEMBANGUN REPUTASI (Studi kasus pada Humas Pemerintah Kabupaten Bengkalis)

2016 ◽  
Vol 4 (1) ◽  
pp. 12
Author(s):  
Try Aditia ◽  
Hamidi Said ◽  
Supriati Supriati
Keyword(s):  
Public Opinion ◽  
Public Relations ◽  
Public Relation ◽  
The Public ◽  
Know How ◽  
News Analysis ◽  
Information Pack ◽  
Media Monitoring

Abstract : The purpose of the research are to know how the public relations officer of Bengkalis regency government managing public opinion, the cons- traints face, and to determine solutions to faced constraints. This type research is descriptive. The results of the research is the public relations officer Bengkalis regency government in managing public opinion that is media monitoring acti- vities, news analysis, discussion results of analysis, and set of information pack- aging strategy. Constraints faced  is society of Bengkalis less familiar media mo- dern, public relations officer does not meet qualifications, and facilities ina- dequate.  The solution is to the public relations activities of conducted intensive- ly, revitalizing public relation officer, and the addition infrastructure required. So that the function and purpose of public relations goes well then the human re- sources that are used by Public Relations of Bengkalis Regency Government fac- tor should prioritize quality over quantity, at least a Public Relations must have the appropriate background to the field. Keywords : Public Relations, Public Opinion 

scholarly journals MARJINALISASI (PUBLIK) AKTIVIS DALAM LITERATUR PUBLIC RELATIONS

INFORMASI ◽  
2015 ◽  
Vol 45 (1) ◽  
pp. 57
Author(s):  
Nurhidayati Kusumaningtyas
Keyword(s):  
Public Relations ◽  
Public Relation ◽  
Pressure Group ◽  
Public Relations Practitioners ◽  
The Public ◽  
Group Pressure ◽  
Activist Group

AbstractActivism can involve an individual or a collection of a few people. The practice of activism is often perceived as negative and destructive actions. In the literature of public relations, we will discover how the activist group pressure group categorized into the “source of trouble” and must be addressed by public relations practitioners. This perspective led to a bias that leads to marginalization of “activist public” in public relations literature. Marginalization process lasts through two methods: (1) the provision of which tend negative stigma, (2) the dominance of the paradigm of “corporate centric” in the literature of public relations. This article presents an alternative paradigm of the postmodern paradigm in view of the role and functions of the public activists.AbstrakAktivisme bisa melibatkan seorang individu ataupun kumpulan beberapa orang. Praktek aktivisme seringkali dipersepsikan sebagai tindakan yang negatif dan destruktif. Dalam literatur public relation, kita akan menemukan bagaimana kelompok aktivis dikategorikan kedalam kelompok penekan yang menjadi “sumber masalah” dan harus diatasi oleh praktisi public relations. Perspektif ini memunculkan bias yang mengarah pada marjinaliasi “publik aktivis” dalam literature public relation. Proses marjinalisasi berlangsung melalui dua cara: (1) pemberian stigma yang bertendensi negative, (2) adanya dominasi paradigma “corporate centric” dalam literatur public relation. Artikel ini menyajikan alternatif paradigma yakni paradigma postmodern dalam melihat peran dan fungsi publik aktivis.Keywords: Public Activist, Corporate Centric, Marginalization.

scholarly journals The role of public relation of the Ministry of Trade in handing the crisis of dwelling time in 2015

2020 ◽  
Vol 9 (1) ◽  
pp. e25911567
Author(s):  
Cahya Amalia ◽  
Dwi Yunika Utary ◽  
Friscillia Friscillia
Keyword(s):  
Public Relations ◽  
Qualitative Methodology ◽  
Effective Communication ◽  
Public Relation ◽  
Dwelling Time ◽  
The Public ◽  
Good Management ◽  
A Company

Company goals can be achieved if a company has a good management, reputation, and effective communication within. Good company management does not merely happen within its internal scope, but it should be walked together with the external scope. Basically, company management wanted the company to run smoothly without any management crises. Public relation has very important role when the management crisis is experienced by a company. Hence, this research has objective to know the role of public relations in handling the crisis of dwelling time case in 2015. The methodology used in this research is qualitative methodology by using interview as the analyzing tool. The result showed that public relation of the Ministry of Trade is good enough in running its role in handling the dwelling time case by connecting and clarifying the problem. Also, the public relation of the Ministry of Trade has been done an internal refinement by isolating the problems.

scholarly journals Development of a financial management competency framework for nurse managers at selected public hospitals in KwaZulu-Natal, South Africa

2018 ◽  
Author(s):  
◽  
Nellie Naranjee
Keyword(s):  
Health Care ◽  
Public Sector ◽  
Financial Management ◽  
Management Training ◽  
Public Hospitals ◽  
Theory Approach ◽  
Management Skills ◽  
Health Care Organisation ◽  
The Public ◽  
Kwazulu Natal

Background In the South African context, the Nurse Manager (NM) is responsible for and manages the nursing side of the health care organisation. Public hospitals face the challenges of poor management, underfunding, deteriorating infrastructure and poor standards. The consequences are that NMs have to do more with less. This necessitates that the NMs should have the competencies and skills to enable them to use the existing resources more efficiently and equitably and be able to manage and contain costs within their departments. However, NMs do not necessarily have financial management skills and competencies to manage the current health care financial situation. This then highlights the need for financial preparation of all NMs. Aim The aim of the study was to explore the financial management roles of NMs in their current work environments, identify financial management development needs necessary for NM practice, and ultimately to develop a financial management framework to improve the skills of NMs. Methodology A qualitative, grounded theory approach was used to explore the financial management skills and competencies and developmental needs of NMs. Nursing Managers, Financial Managers, Operational Managers and Chief Executive Officers of public hospitals in KwaZulu-Natal participated in the study. The data was collected by means of interviews. The sample size for the interviews was guided by data saturation and comprised 18 participants. Findings The study findings revealed that NMs are involved in financial management activities within the hospitals. However, they do not necessarily have the requisite financial management skills and competencies to function in their financial roles. From the findings the researcher was able to propose and develop a framework to improve the financial management competencies of NMs in the public sector. It was concluded that NMs do indeed practice financial management and therefore require the relevant knowledge, skills and competencies. Recommendations include the development of a financial management training programme to be implemented based on the identified needs of NMs in the public sector. Another recommendation is that undergraduate and post graduate nursing programmes include financial management programmes that would be relevant and applicable to the specific financial management activities that nurses practice daily.

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