scholarly journals INISIASI PEMASARAN DARING DI KELOMPOK USAHA MELUR DI DESA SAMBIREJO, KECAMATAN PERCUT SEI TUAN

2017 ◽  
Vol 23 (1) ◽  
pp. 233
Author(s):  
Khairunnisa Harahap ◽  
Izwar Lubis ◽  
Tri Effiyanti

                                                         AbstrakKelompok Usaha Melur yang merupakan Mitra kegiatan pengabdian ini memiliki beberapa permasalahan tata kelola manajerial, yaitu: 1) Belum terorganisasinya pembukuan dengan baik. 2) pemasaran produk masih sangat sederhana dan belum memanfaatkan teknologi informasi. 3) Kurangnya alat mesin jahit untuk menambah produksi. Tujuan kegiatan pengabdian masyarakat ini adalah untuk meningkatkan kapasitas manajerial dan pemasaran pada Kelompok Usaha Melur di Desa Sambirejo, Percut Sei Tuan. Tujuan tersebut dicapai melalui pendampingan kepada Kelompok Usaha Melur di bidang pembukuan/pengelolaan keuangan dan strategi marketing berbasis internet. Kelompok Usaha rumah tangga ini bergerak dalam bidang pembuatan keset kaki. Bahan baku produk tersebut menggunakan limbah kain/produksi penjahit lain. Pembuatan keset kaki ini juga memberdayakan ibu-ibu rumah tangga di daerah sekitar yang ingin menambah pengetahuan jahit menjahit dan pada gilirannya menambah penghasilan ibu-ibu anggota kelompok usaha tersebut. Pelatihan pembukuan dilakukan dengan memberikan pemahaman dan pendampingan terkait pencatatan kas masuk dan keluar, penghitungan harga pokok produksi dan pembuatan laporan keuangan. Selanjutnya, pendampingan pemasaran berbasis internet dilakukan dengan memberikan wawasan untuk memaksimalkan teknologi yang ada untuk memasarkan produk mereka. Metode yang dipakai dalam pengabdian ini adalah dengan menggunakan penyuluhan dan pendampingan hingga kelompok usaha melur memiliki pembukuan yang rapih dan memiliki toko online di media sosial. Kata kunci: Pendampingan, Pengelolaan Keuangan, Pemasaran Online, UKM Melur.                                                          Abstract “Melur Entrepreneur Community” have several gavernance problem, such as: 1) the absence of bookkeeping systems. 2) traditional marketing strategy, and 3) ineffectiveness of production. This community service activity conducted in Melur Entrepreneur Community aims to overcome the problems as mentioned. That purpose was achieved through training and guiding the member of Melur Entrepreneur Community in bookeeping dan marketing strategy based on Information Technology. Melur Entrepreneur Community are focus in making doormats from the waste of tailor production. They also empowering woman of households who want to gain a knowledge of sewing and in turn would increase their income. Bookkeeping training is done by providing insight and assistance related to the recording of incoming and outgoing cash, cost analysis of production and financial reporting. Furthermore, knowledge of internet based marketing is delivered by providing insight to maximize existing technology to marketing their products. The method which used in this activity is counseling and training to achieve the outcome, that is the availability of bookkeeping and online store on social media.Keywords: training/guiding, financial administration, online marketing, SMEs.

2019 ◽  
Vol 4 (2) ◽  
pp. 542-550
Author(s):  
Badaruddin ◽  
Erika Revida ◽  
Lina Sudarwati

The "Melati" Joint Business Group is a group of women's skills including the "Meronce" craftsmanship whose members consist of women in Dolok Merawan Village, Dolok Merawan District, Serdang Bedagai Regency, North Sumatra Province. The results of the 2018 community service program for this business group have shown quite encouraging results, in which this joint business group has been able to increase its organizational capacity and be able to improve its "meronce" handicraft skills by producing products of economic value. However, the "Melati" Joint Business Group is experiencing difficulties in marketing its handicraft products, because so far the method of selling products is still conventional, and they have not been able to market their products online. This community service activity aims to train the "Melati" Joint Business Group in relation to the online marketing strategy of the "Meronce" handicraft products. To achieve these objectives, the service methods used are lecture and discussion techniques, training on the promotion of handicraft products online by providing promotional tools, namely smartphones and equipment, and strengthening group organizations with on-line marketing strategy training. The results of the service activities show that KUBE Melati members already have the ability to market their craft products online such as Facebook and WhatsApp, and there are even consumers who order online. This is enough to motivate them so that they do not feel left behind by the progress of Information Technology in marketing their handicrafts. But they still hope that the service team can provide assistance for them in accordance with the progress of the Information Technology


2019 ◽  
Vol 4 (2) ◽  
pp. 217-226
Author(s):  
Badaruddin ◽  
Erika Revida ◽  
Lina Sudarwati

The "Melati" Joint Business Group is a group of women's skills including the "Meronce" craftsmanship whose members consist of women in Dolok Merawan Village, Dolok Merawan District, Serdang Bedagai Regency, North Sumatra Province. The results of the 2018 community service program for this business group have shown quite encouraging results, in which this joint business group has been able to increase its organizational capacity and be able to improve its "meronce" handicraft skills by producing products of economic value. However, the "Melati" Joint Business Group is experiencing difficulties in marketing its handicraft products, because so far the method of selling products is still conventional, and they have not been able to market their products online. This community service activity aims to train the "Melati" Joint Business Group in relation to the online marketing strategy of the "Meronce" handicraft products. To achieve these objectives, the service methods used are lecture and discussion techniques, training on the promotion of handicraft products online by providing promotional tools, namely smartphones and equipment, and strengthening group organizations with on-line marketing strategy training. The results of the service activities show that KUBE Melati members already have the ability to market their craft products online such as Facebook and WhatsApp, and there are even consumers who order online. This is enough to motivate them so that they do not feel left behind by the progress of Information Technology in marketing their handicrafts. But they still hope that the service team can provide assistance for them in accordance with the progress of the Information Technology.


2021 ◽  
Vol 4 (2) ◽  
pp. 1-9
Author(s):  
Gina Harventy ◽  
Achmad Syaiful Hidayat Anwar

This community service activity aims to provide training and assistance in the preparation of financial reports at the Putri Asisiyah Orphanage in Malang City. Putri Aisyiyah Orphanage is one of the Amal Usaha Muhammadiyah (AUM) in Malang. The training and assistance in the preparation of financial reports are related to the problems faced by the orphanage manager, namely the activity of recording and reporting on orphanages that have not been carried out in an orderly manner and in accordance with reporting standards. Putri Aisiyah Orphanage has a business unit that has experienced significant development until now, so it is necessary to record and prepare good financial reports for the orphanage. So that administrators can evaluate the performance of operational activities of the orphanage and catering business units. The method of implementing the service program consists of socializing the importance of preparing financial reporting, training and assistance in the preparation of financial reports. The results of this service activity, the management and financial administration section of the Putri Aisiyah Orphanage have the skills (expertise) in making / compiling excel-based computerized financial reports and this service program has achieved the output of computational computational financial reporting work excel at the Putri Aisiyah Orphanage.


Al-Khidmat ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 8-15
Author(s):  
Zidni Husnia Fachrunnisa ◽  
Euys Ayu Nazarilah ◽  
Windi Nasianti ◽  
Afri Ovita

Abstrak Kegiatan pengabdian ini bertujuan untuk untuk mengatasi dampak Covid -19 terhadap UMKM Getuk Goreng Hj. Tohirin. Permasalahan utama yang dialami oleh UMKM Getuk Goreng Hj. Tohirin di masa pandemi Covid-19 yakni penurunan pendapatan akibat menurunnya jumlah wisatawan yang datang ke Sokaraja. Berdasarkan survei yang dilakukan, terdapat sub permasalahan yang terjadi pada UMKM Getuk Goreng Hj. Tohirin yakni Sumber Daya Manusia yang dimiliki UMKM yang kurang memahami teknologi. Solusi yang dilakukan untuk mengatasi permasalahan tersebut yakni pendampingan pemasaran dan penjualan daring dan pendampingan pemanfaatkan teknologi informasi untuk pencatatan transaksi keuangan. Hasil dari kegiatan pengabdian ini yakni munculnya akun media sosial, akun digital marketplace, dan laporan keuangan terkomputerisasi yang dapat dimanfaatkan UMKM Getuk Goreng Hj. Thohirin dalam melakukan aktivitas bisnisnya. Kegiatan ini juga berhasil meningkatkan keterampilan karyawan untuk mengelola akun media sosial dan akun digital marketplace milik UMKM Getuk Goreng Hj. Thohirin serta keterampilan membuat pembukuan dengan computer.  AbstractThis community service activity aims to overcome the impact of Covid -19 on SMEs Getuk Goreng Hj. Tohirin. The main problem that occurs at SMEs Getuk Goreng Hj. Tohirin during the Covid-19 pandemic, namely a decrease in income due to the decline in the number of tourists who came to Sokaraja. Based on the survey conducted, there are sub-problems that occur in Getuk Goreng SMEs Hj. Tohirin, namely Human Resources owned by SMEs who do not understand technology. Solutions taken to overcome these problems are assistance in online marketing and sales and assistance in the use of information technology for recording financial transactions. The results of this service activity are the emergence of social media accounts, digital marketplace accounts, and computerized financial reports that can be utilized by SMEs Getuk Goreng Hj. Thohirin in carrying out his business activities. This activity also succeeded in improving employees' skills to manage social media accounts and digital marketplace accounts belonging to SMEs Getuk Goreng Hj. Thohirin and his computer bookkeeping skills.


2021 ◽  
Vol 2 (1) ◽  
pp. 77-84
Author(s):  
Yusnaini Yusnaini ◽  
Burhanudin Burhanudin ◽  
Nur Khamisah

This Community Service Activity aims to train the Management (Ta'mir) and youth of mosques at the mosque in Kerinjing Village to (a) understand the importance of financial statements as a form of responsibility for the mandate they carry out, and (b) understand the importance of Standard financial statements in order to provide more macro benefits, and (c) practice compiling mosque financial statements in accordance with generally accepted regulations by utilizing information technology. The method applied is training through workshops within a certain time. The workshop will provide 3 main materials, namely: (1) understanding the importance of financial reporting in accountability, transparency and good governance; (2) training in manual preparation of mosque financial statements; and (3) training on the preparation of mosque financial statements using information technology, namely by using Microsoft Excel. After attending the workshop, it is expected that there will be a better understanding of the Management (Ta'mir) and youth of mosque on the importance of preparing mosque financial statements and at the same time having adequate competence to compile periodic financial statements, namely monthly, quarterly, semester and annually.


2021 ◽  
Vol 1 (2) ◽  
pp. 121-127
Author(s):  
Nuraida Latif ◽  
Muhajirin Muhajirin ◽  
Mashud Mashud ◽  
Ramlah P ◽  
Markani Markani ◽  
...  

Posyandu is the center of community activities in the effort to provide health services and family planning. These trained Posyandu cadres are not only seen from the way they handle maternal and child health but also have to be supported by their ability to use computers in administrative management and data processing. The method used in this community service activity is a combination of tutorials, practice, and discussion or question and answer, as well as evaluation to determine the level of absorption of the training material. The office application materials provided are Microsoft word, Microsoft excel, and Microsoft powerpoint. Office application program training activities for cadres of Posyandu Anyelir 8 Block 8 Perumnas Antang were carried out well and improved the skills of Posyandu Anyelir 8 Block 8 Perumnas cadres in the use of information technology.


2022 ◽  
Vol 4 (2) ◽  
Author(s):  
Anita Primastiwi ◽  
Desy Tri Inayah ◽  
Diki Sandi Andrian ◽  
Sri Indah Ergina ◽  
Indra Pratama ◽  
...  

Sleman Regency is one of the regencies located in the Special Region of Yogyakarta Province, the beauty and natural wealth that is served even attracts the attention of many tourists, both local and international. In addition to the beautiful natural panorama, Sleman Regency also has many MSME actors so that it really supports the completeness of tourism in Sleman Regency, but due to the Covid-19 pandemic that has hit almost all countries, the tourism and MSME sectors have paralyzed so that a new life transition is needed, one of which is change the marketing of MSME products from offline to online. The presence of the community service team at Bachelorwiyata Tamansiswa University aims to foster the spirit of MSME actors by providing online marketing counseling and assistance to MSME actors. This activity consisted of socialization, counseling and training on online marketing which took place on Tuesday, September 15, 2020. In general, most of the employees at Dakota Convection were enthusiastic to further promote online product marketing through the media website, Instagram, Facebook, and various marketplaces. .


2019 ◽  
Vol 1 ◽  
pp. 8-13
Author(s):  
Eliza Eliza ◽  
Riswan Effendi ◽  
Shorea Khaswarina ◽  
Ermitety Ermitety ◽  
Novia Dewi

The waste of cassava peel is thrown away by the community, cassava peel can be used as a variety of snacks including sticks. Sticks are an attractive, varied and easier to carry, can be an innovation in increasing people's income. The service activity aims to provide knowledge, skills and guidance to PKK mothers, UMKM people in processing products made from cassava peel into sticks in Kampung Panjang Village. This activity is expected to motivate the entrepreneurial spirit towards innovative and economical efforts to increase income. The method of this activity is counseling in the form of serving the benefits of cassava peel and training and guidance on how to process cassava skin into steak. The results of the community service are obtained: a) Participants knew the benefits and importance of training cassava peel processing as an alternative to household side activities, b) Activness the participants during the service shows a positive response seen from the enthusiasm, discussion, question and answer and good cooperation. c) The achievement level of the target program has been the participants who have applied the processing of cassava peel to sticks with various flavors.


2021 ◽  
Vol 4 (2) ◽  
pp. 113-122
Author(s):  
Ahmad Muchlisin Natas Pasaribu

Abstract   The purpose of this Community Service activity is to provide physical condition training to novice athletes, training programs for physical trainers at Padepokan Judo Ksatria Bhayangkara (PJKB). This training needs to be done because the training process is still minimal. Trainers have the obligation to provide training and make athletes excel, but there are still limitations in doing so. Training for novice athletes is still very much needed because of the lack of planning and maturity in carrying out training activities both in terms of training material and from the intensity given. Higher education as an institution that produces trainers and educators, as well as an organization that organizes community service activities, has a moral obligation to carry out coaching and training. For this reason, community service programs providing athlete training are the way to be taken to overcome this problem. Activities include physical condition training. The material discussed is the judo training program. The training is planned to be held on October to December 2020.   Keywords: Judo, Physical Condition, Training   Abstrak   Tujuan kegiatan Pengabdian Kepada Masyarakat ini adalah memberikan pelatihan kondisi fisik kepada para atlet pemula, program latihan kepada para pelatih fisik di Padepokan Judo Ksatria Bhayangkara (PJKB). Pelatihan ini perlu dilakukan karena adanya proses latihan yang masih minim. Pelatih memiliki kewajiban untuk memberikan latihan dan menjadikan atlit berprestasi, namun masih ada keterbatasan dalam melaksanakannya. Pelatihan bagi atlet pemula masih sangat diperlukan karena kurangnya perencanaan dan kematangan dalam melakukan kegiatan latihan baik dari segi materi latihan maupun dari intensitas yang diberikan. Perguruan Tinggi sebagai lembaga penghasil pelatih maupun pendidik, sekaligus lembaga yang secara terorganisisir melaksanakan kegiatan pengabdian kepada masyarakat memiliki kewajiban moril untuk melakukan pembinaan dan pelatihan. Untuk itu program pengabdian kepada masyarakat menghadirkan untuk memberikan pelatihan atlet adalah cara yang ditempuh untuk mengatasi masalah tersebut. Kegiatan meliputi pelatihan kondisi fisik. Materi yang dibahas adalah program latihan judo. Pelatihan direncanakan akan dilaksanakan pada tanggal Oketober hingga Desember 2020.   Kata kunci: Judo, Kondisi fisik, Pelatihan


2021 ◽  
Vol 1 (4) ◽  
Author(s):  
Soemaryono Soemaryono ◽  
Rudi Pratono ◽  
Ismangil Ismangil

Tujuan dari kegiatan pengabdian masyarakat ini adalah untuk meningkatkan keterampilan sumber daya manusia, dengan memberikan pembinaan pengetahuan dan keterampilan dalam laporan keuangan dengan standar akuntansi. Sasaran pengabdian masyarakat adalah siswa SMK Kartini Surabaya yang berdomisili di wilayah Surabaya. Diharapkan mahasiswa setelah mengikuti kegiatan pengabdian masyarakat dapat memahami konsep dasar akuntansi, prinsip akuntansi, persamaan akuntansi dan mampu Menyusun laporan keuangan dengan pernyataan standar akuntansi keuangan (PSAK). Metode pengabdian masyarakat dengan memberikan materi pengetahuan teoritis dan praktik. Hasil kegiatan pengabdian masyarakat adalah siswa dapat memahami konsep dasar akuntansi, prinsip akuntansi, persamaan akuntansi dan mampu Menyusun laporan keuangan dengan pernyataan standar akuntansi keuangan. Laporan keuangan perusahaan jasa, perusahaan dagang, dan perusahaan manufaktur.Kata Kunci: Konsep, Laporan Keuangan Persamaan Akuntansi, Prinsip AkuntansiThe purpose of this community service is to improve human resource skills, by providing knowledge and skills development in financial reporting with accounting standards. The target are students of SMK Kartini Surabaya who are domiciled in Surabaya area. It’s expected the students after participating in this community service activity can be understand the basic concept of accounting, accounting principles, accounting equations and able to prepare financial statements with the statement of financial accounting standards (PSAK). The methods of community service by providing knowledge material theoretical and practical. The results by students service activities are they can understand the basic concept of accounting, accounting principles, accounting equations and able to prepare financial statements with the statement of financial accounting standards. The Financial statements of service companies, trading companies, and manufacture companies.Keywords: Accounting Equations, Accounting Principle, Concept, Financial Statements


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