scholarly journals STRATEGI KOMUNIKASI VISIONET DALAM MEMBANGUN CITRA UNTUK GENERASI MILENIAL

2019 ◽  
Vol 4 (2) ◽  
pp. 167
Author(s):  
Dewi Sartika Karo-karo ◽  
Lina Sinatra Wijaya
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Positive Impact ◽  
Communication Strategies ◽  
Internal Communication ◽  
Communication Strategy ◽  
Printed Media ◽  
Depth Interview ◽  
Internal Relations ◽  
Employer Brand

This study aims to describe the communication strategies carried out by VisioNet. The communication strategy applied, has a positive impact on both company members and prospective employees especially the millennial generations. This is a descriptive qualitative research. For gathering the data, the in depth-interview to the millennials generations is used. The results of this study indicate that VisioNet carried out the communication strategy through various media, such as social media (Instagram, facebook, youtube) and printed media (brochures, bulletins, x-banners, banners). In addition, Internal communication through seminars and general classes is also used to build the internal relations with the employees. VisioNet also carries out an employer brand through website, social media, job fair, newsletter/release, publication, seminar general classes and also some events to build the image of the company among the target audience.

STRATEGI KOMUNIKASI PEMASARAN FRESHOES DALAM MENINGKATKAN JUMLAH KONSUMEN

REPRESENTAMEN ◽  
2018 ◽  
Vol 3 (02) ◽  
Author(s):  
Nikon Andalas Putra Nuryadin ◽  
Sri Andayani ◽  
Ute Chairus Nasution
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Communication Strategies ◽  
Marketing Mix ◽  
Communication Strategy ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Business World ◽  
Place Promotion ◽  
Depth Interviews

This research is of interest the authors of the independent small business world, which aims tofind marketing communications strategy Freshoes done in improving the consumer. The author usesdescriptive qualitative research that describes the marketing communications strategy do freshoes.The data collected to determine the marketing communication strategy using in-depth interviews andobservations of the owner Freshoes, employees as key informants and consumers as well as to test theinformant keabsahaan data. Results of the study also proves that the marketing communicationsstrategy to increase the number of consumers who do freshoes there are two things: first, the theory ofmarketing communication explains that marketers inform you as clearly as he explained the productsthat will be on offer to the target is the customer, the marketing mix (Place, Price, Place, promotion)of these four factors of marketing communication strategies to improve consumers is a factor ofPersonal Selling and promotion (promotion). Researchers recommend that marketing should bepropagated through other media such as social media Facebook and so forth and create your ownwebsite in order to facilitate the wider community.Keywords: Marketing Communications Strategy, Strategy in increasing customer

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

scholarly journals DETERMINATION OF ADOLESCENT WORLDVIEW: COMBATING NEGATIVE INFLUENCE OF SOCIAL MEDIA

2017 ◽  
Vol 2 (1) ◽  
pp. 6
Author(s):  
Rose Emmaria Tarigan
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Case Study Research ◽  
Negative Influence ◽  
Number Of Factors ◽  
Depth Interview ◽  
Negative Impacts ◽  
Use Of Social Media

Use of social media creates positive or negative impacts on adolescents. There are a number of factors enabling adolescents to make use of social media positively. One of the factors studied in this research is the adolescent worldview. The adolescent worldview greatly determines the way she behaves and her attitude towards social media. The result of this research shows that adolescent worldview may release and enables her to reject negative impacts of social media, particularly from modern cultural -isms as relativism, individualism, emotionalism, presentism (present-time ism), materialism, autonomy, victimism, and turn it into a positive impact on herself. Worldviews may be differentiated based on three categories namely religion, spirituality and secularity. This research is conducted by explorative-qualitative approach, using case study research method. Data collection was conducted by in-depth interview with late adolescents.

scholarly journals Strategi Komunikasi Pelayanan Publik Terpadu Satu Pintu Kota Bengkulu

2019 ◽  
Vol 1 (1) ◽  
pp. 41-47
Author(s):  
Eceh Trisna Ayuh ◽  
Susi Nurfitriani
Keyword(s):  
Organizational Communication ◽  
Public Services ◽  
Communication Strategies ◽  
Sampling Technique ◽  
Internal Communication ◽  
Communication Strategy ◽  
City Government ◽  
Frequent Mutations ◽  
Karl Weick ◽  
The One

The purpose of this study was to determine the organizational communication strategy used by the Office of Investment and Integrated Licensing Services at the One Door of Bengkulu City in an effort to improve public services, as well as to identify the obstacles that arise when implementing organizational communication strategies. The theory used in this study is the theory put forward by Karl Weick in 1969 in which organizations were not formed from structures and positions but from communication activities. This research uses a descriptive qualitative approach. Informants from the study consisted of 10 employees of the Office of Investment and Integrated Licensing Services of One Door Bengkulu City Government who were selected based on purposive sampling technique. Data collection techniques used in this study were interviews and observation. The results showed that the strategy used was building internal communication among members of the organization, building emotional closeness and increasing awareness of members of the organization, evaluating the performance that has been done, always being tolerant of the fellow members of the organization. Barriers that arise during communication are differences in the character of each person, frequent mutations and employee movements, lack of competent ability of some employees. Conclusion, if communication between organizations is effective, then all systems can run well, including in terms of public services. Keywords : Communication Strategies, Public Services, DPMPTSP

scholarly journals An Ambidextrous Communication Strategy: Policy Makers vs Citizens

2020 ◽  
Vol 11 (3) ◽  
pp. 93
Author(s):  
Giulia Netti
Keyword(s):  
Qualitative Research ◽  
Sustainable Development ◽  
Sustainable Development Goals ◽  
Communication Strategies ◽  
Communication Channels ◽  
Structured Interview ◽  
Communication Strategy ◽  
Policy Makers ◽  
Positive Correlation ◽  
Development Goals

This paper is a qualitative research, deals with studying which communication strategy is used by politicians, whether explorational, exploitative, or ambidextrous communication and how citizens, instead, view such strategy choices carried out by politicians. Moreover, the study analyzes whether ambidextrous communication strategies allow citizens to achieve greater knowledge and awareness regarding sustainability issues (SDGs), compared to what occurs if the politician uses a different communication strategy.The Study 1 was conducted through a semi-structured interview to Italian parliamentarians (senators and deputies) of the XVII and XVIII legislatures. The number of parliamentarians who agreed to the interview was 24 parliamentarians.In the study 2 a survey was conducted on a sample of Italian citizens through various communication channels, mainly through Whastapp and Facebook. The final aim of survey to identify whether the joint use of both communication channels may reinforce citizens’ awareness about sustainable development goals. The citizens what responded to the survey were 289.The results of the two studies show that the use of ambidextrous communication strategy, ie the joint use of the exploitative and explorational communications, is preferred by politicians to the use of only one of the strategies and that there is a positive correlation between the ambidextrous communication strategy of politicians and greater awareness of citizens about sustainability issues (SDGs). These results demonstrate that the hypotheses identified are supported.Although this study has significant implications for how politicians should communicate, it also has different limits.

scholarly journals Communication Strategies in Providing Good Government Education Through Social Media: A Case Study at the Parliament of the Republic of Indonesia

2021 ◽  
Vol 58 (1) ◽  
pp. 722-734
Author(s):  
Anindya Larasati, Achmad Jamil, Rizki Briandana
Keyword(s):  
Social Media ◽  
Good Governance ◽  
Communication Strategies ◽  
Communication Strategy ◽  
The Public ◽  
Government Education ◽  
Good Government ◽  
The Republic ◽  
Depth Interviews

Objective: To analyze the communication strategy of the parliament of the Republic of Indonesia in providing good government education through social media.Methods: Case studies are used as a method in this research, and data collection techniques using in-depth interviews. The basis for selecting informants used a purposive technique by looking at the criteria for informants.Results:The results showed that the communication strategy implemented by the DPR-RI has shown success in educating the public regarding good govenment. The strategy of the parliament's news bureau to absorb the information needed by the public regarding the performance of the parliament is an important key to success.Conclusion: The good governance through Instagram social media was very effective in publishing the performance of leaders and members of the parliament.

scholarly journals COMMUNICATION STRATEGY OF THE NATIONAL COUNTER TERRORISM AGENCY IN THE DERADICALIZATION PROGRAM IN INDONESIA

2020 ◽  
Vol 10 (2) ◽  
pp. 195
Author(s):  
Sugiarto Sugiarto
Keyword(s):  
Qualitative Research ◽  
Success Rate ◽  
Research Methods ◽  
Communication Strategies ◽  
Qualitative Research Methods ◽  
Communication Strategy ◽  
Counter Terrorism

<p>The National Counter Terrorism Agency (BNPT) said that until the end of 2018 the success rate of the deradicalization program reached one hundred percent. The deradicalization program has already been attended by 800 people; 325 former terrorism inmates and the rest of the families of terrorist prisoners. None of the 325 ex-terrorist inmates who participated in the deradicalization program resumed acts of terror. One aspect that supports the success of the deradicalization program in Indonesia is the communication aspect. The purpose of this study is to elaborate aspects of communication, especially BNPT communication strategies in the deradicalization program. The author uses qualitative research methods in this study. The conclusion of the research shows that BNPT utilizes the communication strategy as one of the successes of the success of the deradicalization program even though the communication strategy used by the BNPT is not written and detailed.</p><p><strong>Keywords:</strong> communication, a former terrorist convict, strategy, deradicalization, terrorism.</p>

scholarly journals Etika komunikasi Islam mahasiswa organisasi PMII (Pergerakan Mahasiswa Islam Indonesia) dalam menangkal berita hoaks di Facebook

2020 ◽  
Vol 5 (2) ◽  
pp. 155
Author(s):  
Ila Khafia Wafda
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Research Methods ◽  
Islamic Law ◽  
Sampling Technique ◽  
Student Organizations ◽  
Qualitative Research Methods ◽  
Communication Ethics ◽  
Purposive Sampling ◽  
Depth Interview

<p>This study aims to see how Islamic communication ethics is in an effort to ward off hoax news on Facebook that hit students of the PMII. The reason is, the existence of hoax reporting on Facebook contradicts the vision of the PMII organization which is committed to being a forum for strengthening aqidah, morals, and creating a society like the Ummah. The research used qualitative research methods through in-depth interview approaches and observations of active students in the PMII organization uses a sampling technique based on purposive sampling technique. The results showed that students instilled communication ethics according to Islamic law in using Facebook social media, so steps need to be taken to communicate in accordance with Islamic teachings to avoid the rampant hoax news on Facebook to promote morals according to Islamic law refer to the example of the Prophet, p.b.u.h. That it is important for PMII student organizations to promote morals in accordance with Islamic law, and also apply communication ethics in accordance with Islamic law by promoting the principles of Islamic communication, namely: qawlan sadidan, qawlan balighan, qawlan maysura, qawlan layyina, qawlan karima, qawlan ma'rufa. So it is necessary to understand and apply Islamic communication ethics by students of the PMII organization so that it becomes the basis for accessing Facebook.</p>

scholarly journals COMMUNICATION STRATEGIES IN CONVERSATION USED BY INTROVERT STUDENTS AT POLITEKNIK LP3I MEDAN

2021 ◽  
Vol 17 (2) ◽  
pp. 185
Author(s):  
Sarah Monalisa Harahap ◽  
Anni Holila Pulungan ◽  
Siti Aisyah Ginting
Keyword(s):  
Qualitative Research ◽  
Research Design ◽  
Single Case ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Single Case Study ◽  
Qualitative Research Design ◽  
Language Communication ◽  
The Way

This study deals with the language  communication strategies in conversation used by extrovert and introvert students at Politeknik LP3i Medan. It uses qualitative research design with a single case study to gain an understanding on this study. It is conducted descriptively. This study aims to find out the types of communication strategies in conversation used by introvert students of Politeknik LP3i Medan. The subjects were 10 persons of introvert and of Politeknik LP3I Medan. The use of instruments in this study were observation ,interview and documentation. The observation were the types of communication strategies in conversation used by extrovert and  introvert students of Politeknik LP3i Medan. The interview was used to in depth the data. The theories of Celce-Murcia was used in this study. The data were analyzed by Spradley (1979) analysis. The result of the study there were three reason of communication strategy were used by students of Politeknik LP3I Medan. They are providing opportunities for practice strategy, proving list of needed vocabulary and remind forgotten words strategy.Keywords: Communication Strategies, the Reason Why the Introvert Students Used Communication Strategies in the Way They Do

scholarly journals Influencers as a Means of Marketing Communications Strategy Digital Marketing Little PEP Jaya

2021 ◽  
Vol 1 (4) ◽  
pp. 357-368
Author(s):  
Hasim Hasim ◽  
Dinna Nurdiani Hapsari
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Communication Strategies ◽  
Sales Promotion ◽  
Communication Strategy ◽  
Digital Marketing ◽  
Marketing Communication ◽  
Structured Interviews ◽  
Literature Study

creative economic field production of clothing in the city is currently experiencing a significant increase, various Various methods and sales promotion strategies are carried out by them to introduce their products to the wider community through digital media including social media, Instagram, company web. Business competition is also very tight, this company tries to attract consumers to buy its products by carrying out promotional strategies through the role of an influencer, such as artists, fashion bloggers, fashion stylish, and others, in this way is expected to increase sales. This study aims to see an overview of digital marketing communication strategies through the role of an influencer applied by Little PEP Jaya. Based on the research theme, a suitable research method for digging up the data or information needed uses qualitative research methods with a descriptive approach. Data collection techniques in research are through semi-structured interviews conducted with informants who are closely related to the theme of this research, including influencers and management staff at Little PEP Jaya. research findings the researcher also conducted a literature study, either through communication books or through online sources relevant to this research. The results of this study are Little PEP Jaya's digital marketing communication strategy planning through influencers using Instagram social media as a medium for disseminating information. In planning the marketing communication strategy, Little PEP Jaya has communicators, namely influencers according to the character of the product, they have an age segmentation that is in accordance with the Little PEP Jaya brand image, namely children's and young parents' clothing, In the implementation of marketing communication strategies through influencers, Little PEP publicity Jaya asked for a message to be conveyed by communicators, namely influencers, those who designed it by adjusting the personality of the Influencers, but did not have a deadline.

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