scholarly journals Influence of Regret and Regret Reversing Effort on Dissatisfaction and Repurchase Intention after Purchasing Fashion Products

2020 ◽  
Author(s):  
Yakup Durmaz ◽  
Bülent Demirağ ◽  
Sinan Çavuşoğlu
Keyword(s):  
The Body ◽  
Repurchase Intention ◽  
Sample Number ◽  
Repurchase Intentions ◽  
Fashion Products ◽  
Local Literature ◽  
Purchasing Intention ◽  
Convenience Sampling ◽  
Post Purchase ◽  
Practical Implications

Purpose: The purpose of this study is to determine the effects of post-purchase regret felt by consumers buying fashion products and their efforts to reverse their regrets, on dissatisfaction and their repurchase intention. Design/Methodology/Approach: The population of this research consists of the consumers in Gaziantep who buy fashion products and regret their purchase for any reason. Out Of non-probability sample methods, convenience sampling was used. Thinking that this can represent the population of the study, the sample number was determined as 441. In order to test the hypotheses, Smart PLS 3 (Partial Least Squares) statistics programme was used. Bootstrapping technique was used to test the hypotheses intended to be measured in the study. Findings: The tests show that regret positively affect dissatisfaction (ß=,544, p<0,001) and the effort to reverse the feeling of regret. In addition, regret negatively affect repurchase intentions. Another variable, dissatisfaction negatively affect re-purchasing intention and regret reversing efforts positively affect re-purchasing intentions. Research limitations: Because the study is restricted by time, cost, accessibility, control difficulties; the whole of the population was not reached. The study is conducted with the data obtained from 441 consumers in Gaziantep and evaluations made by consumers who prefer ready-made wear. Practical implications: The results show that regret experienced in the past negatively affect re-purchasing process. It has been determined that the consumers can diminish their regret when they try to reverse it and this situation strengthens their re-purchasing intentions. Hence, it is thought to be beneficial to ensure that consumers are aware of their regrets and to focus on strategies that help enterprises to reverse this regret. Originality/value: Even though there are studies that associate regret with dissatisfaction and repurchase intentions, there are very few studies that focus on regret reversing efforts. There is no such study in local literature. Therefore, this study is original in these aspects and it is thought that it will contribute to the body of literature.

Investigation of the effect of hedonic shopping value on discounted product purchasing

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sinan Çavuşoğlu ◽  
Bülent Demirağ ◽  
Yakup Durmaz
Keyword(s):  
Shopping Malls ◽  
Sample Number ◽  
Content Type ◽  
Purchasing Intention ◽  
Hedonic Shopping Value ◽  
Convenience Sampling ◽  
Entertainment Value ◽  
Hedonic Shopping ◽  
And Control ◽  
Practical Implications

Purpose This paper aims to determine the effects of hedonic shopping value on discounted product purchasing intention. Design Methodology Approach The population of the research consists of consumers who have wanted to benefit from “Magnificent Friday” campaigns or similar campaigns of big shopping malls in Gaziantep between the November 15, 2019 and the December 31, 2019. Out of non-probability sampling methods, convenience sampling method was used in this research. Sample number was determined as 425. To test the hypotheses, Smart partial least squares 3 statistics program was used, and the evaluation of the hypotheses was conducted by using the bootstrapping technique. Findings Analyses show that innovation (β = 0.150, p < 0.001), entertainment (β = 0.192, p < 0.001), praise from others (β = 0.234, p < 0.001), escaping reality (β = 0.274, p < 0.001) and social interaction (β = 0.183, p < 0.001) dimensions of hedonic shopping value positively affect discounted product purchasing intention. Accordingly, H1, H2, H3, H4 and H5 were accepted. Research Limitations Implications Because the research has time, cost, accessibility and control limitations, the whole population was not reached. The research was only carried out on the data collected from 425 consumers in Gaziantep who benefited from or want to benefit from Magnificent Friday campaign or similar campaigns. Practical Implications During discount season when shopping activities are more intense, consumers tend to focus more on the entertainment value and suitability. Because consumers see these seasons as seasons to buy gifts, their interests in and purchasing intention toward products and shops increase. During discount seasons such as Magnificent Friday or New Year’s, businesses may take advantage of consumers who have a tendency for hedonic shopping. Originality Value This research studied the effect of hedonic shopping value on purchasing intention and contributed to the literature in this aspect. There have been no studies in national literature hat studied hedonic shopping with such an extent, and there have also been no studies focusing on Magnificent Friday campaigns. For this reason, this research is original in these aspects and thought to contribute to the literature.

Impact of service quality and trust on repurchase intentions – the case of Pakistan airline industry

2017 ◽  
Vol 29 (5) ◽  
pp. 1136-1159 ◽  
Author(s):  
Muhammad Abid Saleem ◽  
Sadaf Zahra ◽  
Asif Yaseen
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Airline Industry ◽  
Structural Equation ◽  
The Body ◽  
Equation Modeling ◽  
Repurchase Intention ◽  
Data Set ◽  
Content Type ◽  
Repurchase Intentions

Purpose The purpose of this paper is to examine the antecedents of repurchase intentions in the Pakistani airline industry. Though research on repurchase intentions has traditionally focused on service quality and satisfaction, recently scholars have proposed that word of mouth (WOM) and thin Pakistan’s airline industr trust also play a vital role in driving repurchase intentions for all services businesses. Design/methodology/approach The study employs structural equation modeling to examine the hypothesized relationships among antecedents of repurchase intention drawing on a data set of 383 customers listed as “frequent flyer members” within Pakistan’s airline industry. Findings The results revealed that service quality and trust are directly associated with repurchase intentions as well as through the mediator of customer satisfaction. The findings hold important implications for marketers and academics. Originality/value This study makes original contribution to the body of knowledge in the services marketing sector by investigating the effects of service quality and trust through the mediation of customer satisfaction and brand image, and the moderation of WOM factors on predictors of repurchase intention.

scholarly journals PENGARUH KUALITAS PRODUK, KEMUDAHAN, DAN HARGA TERHADAP NIAT BELI ULANG DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING (Studi Pada Pelanggan Produk Fashion Melalui Toko online di Surabaya)

2016 ◽  
Vol 16 (1) ◽  
pp. 84
Author(s):  
Marisa Arnindita Palma ◽  
Anik Lestari Andjarwati
Keyword(s):  
Product Quality ◽  
Online Shopping ◽  
Repurchase Intention ◽  
Security Risks ◽  
Repurchase Intentions ◽  
Fashion Products ◽  
Internet Users ◽  
Online Stores ◽  
Data Collection Technique

ABSTRACT The increasing internet users in the world led to the changes of online shopping model. High security risks of online shopping actually increase the growth of online stores world wide. One of the best selling products sold in online stores are fashion products whereas such products are experience goods. The purpose of this study was to analyze and discuss the influence of the products quality , eases, and prices  on the repurchase intention and satisfaction as an intervening variable. Satisfaction was measured by several drivers of satisfaction to determine the extent of repurchase intention made by fashion product customer. Respondents in this study were women and men aged 20- 40 years who have made purchases of fashion products in online store at least twice with the last purchase is within the last six month. The sampling method used was non probability sampling and sampling techniques used was judgmental sampling. The sample used in this research was 210. Data collection technique used in this study was questionnaire. Data were analyzed using path analysis with AMOS program. The results of this study indicate that the product quality, ease, and price have a significant effect on satisfications. Ease significantly influence the repurchase intentions While the quality of the product does not affect the repurchase intentions and the price negatively affect of the repurchase intention. The results of this study also show that the product quality, ease, and price has indirect influence on repurchase intentions and  through satisfaction as mediating variables. But, the first mediation test (product quality) was proven to be  fully mediating while the ease and price was proven to be partially mediating. 

scholarly journals The Role of Familiarity in Increasing Repurchase Intentions in Online Shopping

2020 ◽  
Vol 23 (1) ◽  
Author(s):  
Sudirman Zaid
Keyword(s):  
Regression Analysis ◽  
Relationship Marketing ◽  
Online Shopping ◽  
Sampling Technique ◽  
Repurchase Intention ◽  
Repurchase Intentions ◽  
Second Stage ◽  
Convenience Sampling ◽  
The Relationship

This study aims to determine the relationship between trust, satisfaction, and repurchase intention at online shopping providers, such as Tokopedia, Bukalapak, Lazada, Zalora, and Blibli, in Kendari City. In detail, this study also aims to determine the role of familiarity in strengthening the relationship between trust, satisfaction, and repurchase intentions. There are 250 respondents involved in this study obtained through convenience sampling technique. The analysis is carried out in 2 stages. The first stage is to simultaneously test the role of trust and satisfaction in increasing repurchase intention. The second stage is to determine the role of familiarity as a moderating variable. Moderating Regression Analysis (MRA) is used to test the causal relationship. The results of this study indicate that familiarity increases the effect of trust on satisfaction, the effect of trust on repurchase intention, and the effect of satisfaction on repurchase intention. The results of this study contribute to the development of the concept of relationship marketing, especially to increase repurchase intention through the development of the concept of familiarity. This study's limitation is that there is no comparison between familiarity attitudes for each online shopping service provider.

Konsekuensi Green Trust Terhadap Green Perceived Value, Green Perceived Risk dan Green Repurchase Intention

2020 ◽  
Vol 19 (2) ◽  
pp. 62-74
Author(s):  
Destya Lisnaningrum ◽  
Sabihaini Sabihaini ◽  
Abdul Ghofar
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Perceived Value ◽  
The Body ◽  
Equation Modeling ◽  
Repurchase Intention ◽  
Sample Collection ◽  
Body Shop ◽  
The Body Shop ◽  
Green Trust

This study determine the effect of green perceived value and green perceived risk on green repurchase intention mediated by green trust in customers of The Body Shop products in the Special Region of Yogykarta. The independent variables are green perceived value and green perceived risk. The dependent variable is a green repurchase intention. Green trust is a mediating variable. The population in this study are customers of The Body Shop products. Sample collection is done by area sampling techniques by grouping DIY into 5 groups, namely Bantul, Gunungkidul, Kota Yogyakarta, Kulon Progo, Sleman and the purposive sampling with the criteria of having made at least 2 purchases of The Body Shop products number of 150 respondents. The data analysis method used in this study is structural equation modeling (SEM). The results of this study are If consumers feel the benefits of a product towards the environment is high, it will increase trust and repurchase in the product. If consumers have a negative perception of a product that is high it will reduce trust and reduce interest in repurchasing the product. Consumer trust in products can mediate consumer ratings of the benefits received, negative perceptions and repurchase in the product.

Hijabista willingness to accept premium pricing: an analytical study of the effect of social and self-identity on hijab fashion brands satisfaction

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alshaimaa Bahgat Alanadoly ◽  
Suha Fouad Salem
Keyword(s):  
Willingness To Pay ◽  
Product Design ◽  
Consumer Satisfaction ◽  
Willingness To Accept ◽  
Fashion Industry ◽  
Content Type ◽  
Self Identity ◽  
Fashion Products ◽  
Practical Implications ◽  
Brand Satisfaction

Purpose This paper aims to study the predictors influencing hijabista satisfaction towards Hijab fashion brands and their willingness to pay premium pricing as fashion consumers. The effects of product design, product quality, social and self-identity have been studied in relation to product, and brand satisfaction is believed to have led to acceptance of premium pricing. Various factors have been studied and analysed to provide a better understanding of Hijab fashion consumer behaviour. Design/methodology/approach Data were collected by using online structured surveys distributed within the area of Shah Alam City in Malaysia. Convenience sampling was used in defining the 223 target respondents, and the collected data was analysed using Smart-PLS Software. Findings The results highlighted that product design has the largest influence on the willingness of hijabistas in paying premium prices, followed by products that reflect their social-identity while communicating their religious obligations and commitments. Communicating one’s self-identity was also found not to have a significant impact which relates to the importance of the religious and social commitments on hijabista purchasing choices rather than their own self-conceptual image. Practical implications This paper provides insights on the factors that affect hijabista satisfaction towards Hijab fashion products and brands. Conclusions provided are very relevant to the practices of the fashion industry, and in particular, for designers to understand the needs of this large and significant segment of the fashion market. Originality/value Hijab fashion is a growing segment in the fashion industry, and it has been gaining recent global attention. Designers need to be more aware of the requirements of this segment of the fashion market. This research focusses on Hijab consumer satisfaction and how this reflects their willingness to pay premium prices for chosen products and brands. Factors such as product design and quality, along with social and self-identity, were studied in connection with hijabista willingness to accept premium pricing. Such connections and terms have not been covered in previous literature.

Contrasting profiles of product returners and keepers

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dong Hwan Lee
Keyword(s):  
New York ◽  
Household Income ◽  
Field Survey ◽  
Survey Study ◽  
Content Type ◽  
Demographic Profiles ◽  
Post Purchase ◽  
Practical Implications ◽  
Insight Into ◽  
Study Offer

Purpose This paper aims to investigate whether the consumers who return a product and those who end up keeping a product after experiencing post-purchase dissonance (PPD) possess distinct underlying characteristics. Design/methodology/approach Field survey study consisting of two separate surveys conducted with consumers of New York City and neighboring areas of New York and New Jersey. Findings Product returners and keepers exhibited disparate demographic profiles regarding gender and household income, along with ethnicity to some extent. The two groups also exhibited different predispositions with regard to confidence in the purchase decision and expectations about their purchase. Finally, returners and keepers were engaged in divergent thoughts, feelings and activities to cope with PPD. Practical implications The findings of this study offer marketing practitioners new knowledge and insight into understanding product returners and keepers and will assist them in developing strategies to reduce and manage increasing product returns by consumers more effectively. Originality/value This study is the first to present empirical evidence that product returners and keepers have distinct profiles of demographic characteristics and predispositions toward purchase. The study also has found divergent PPD coping strategies used by the two types of consumers, which exposes an obsolete understanding of PPD in the marketing literature.

Frequencies of different phenotypes and body parameters of mature indigenous chicken in deciduous rainforest zone of Nigeria

2021 ◽  
Vol 38 (1) ◽  
pp. 4-13
Author(s):  
S. O. K. Fajemilehin
Keyword(s):  
Phenotypic Expression ◽  
Recessive Gene ◽  
Sampling Technique ◽  
The Body ◽  
Capital City ◽  
Indigenous Chicken ◽  
Gene Frequencies ◽  
Convenience Sampling ◽  
Body Parameters ◽  
Dominant Genes

The study was conducted using 800 adult local chickens comprising 355 males and 445 females, which were obtained from 2 major markets in Ado Ekiti, the capital city of Ekiti state, Nigeria. Convenience sampling technique was employed in selecting animals for observation. The birds were individually observed for phenotypic expression of shank colour, feather morphology, feather structure, polydactyly, ptylopody and comb types. The number in each group was expressed as a percentage of the total number of birds. The body size parameters measured include body weight, body girth, body length, shank length, wing length, toe length, keel length and shank diameter. The result revealed that the phenotypic frequencies of birds with dominant genes for feather morphology (FF, Ff), feather structure (NaNa + Nana), poly dactyl (PoPo + Popo) and ptylopods (FshFsh + Fshfsh) were 0.033, 0.037, 0.042 and 0.046 respectively, while that of the recessive gene carriers were 0.967, 0.963, 0.958 and 0.954 respectively. The calculated gene frequencies for frizzled (F), Naked neck (Na), Polydactyly (Po) and ptylopods (Fsh) were 0.035, 0.024, 0.034 and 0.035 respectively. The local chicken showed different plumage coloration with black, brown and pink predominating. The male birds were superior to their female counterparts with significant differences (P<0.05) in all the parameters measured except weight.

scholarly journals Pengaruh Pemberian Bubur Labu Kuning dan Daging Ayam Terhadap Peningkatan BB pada Bayi Gizi Kurang

2018 ◽  
Vol 1 (1) ◽  
pp. 046
Author(s):  
Yusni Podungge ◽  
Puspita Sukmawaty Rasyid
Keyword(s):  
Normal Weight ◽  
Chicken Meat ◽  
The Body ◽  
Control Group ◽  
Chi Square ◽  
Sample Number ◽  
Work Area ◽  
Equivalent Control ◽  
Chi Square Test ◽  
And Control

Undernutrition in infants is a condition where the baby does not growand develop optimally because of the unfulfilled intake of nutritionsubstances in the body. Under-nutrition in infants can be overcome bythe provision of balanced nutritious foods, one sign of improvednutrition can be seen from normal weight gain for age. One of the foodsthat can boost the improvement of nutrients is a food that containsproteins and vitamins, such as yellow pumpkin and chicken, whereyellow pumpkin contains vitamin A and chicken meat as a source ofanimal protein that contains good nutrients. The purpose of this studywas to analyze the effect of yellow pumpkin and chicken meat onweight growing infant 12 months in work area of Talaga JayaCommunity Health Center. The research method used experimentalresearch model with design non equivalent control group for eachgroup of intervention and control. Sampling using purposive samplingaccording to inclusion and exclusion criteria. With a sample number of30 malnourished infants less than 12 months of age. Analyticaltechniques was used in the chi square test. The result of this researchwas showed that value of chi square count 22,634 highger than chisquare table Df 1 = 3,841. There was influence giving yellow pumpkinpumper and chicken to enhancement nutritional weight infant weight12 month in work area Puskesmas Talaga Jaya. The conclusion wasthe provision of pumpkin porridge can raise the weight of infants lessthan 12 months of age as a benchmark nutritional improvements ininfants less nutrition.

scholarly journals GAMBARAN TINGKAT KECEMASAN KORBAN GEMPA LOMBOK

2021 ◽  
Vol 4 (3) ◽  
Author(s):  
DEWI NURSUKMA PURQOTI ◽  
Zurriyatun Thoyyibah ◽  
ELISA OKTAVIANA
Keyword(s):  
Mental Health ◽  
Rating Scale ◽  
Mental Health Problems ◽  
The Body ◽  
Stress Disorders ◽  
Narrative Form ◽  
Specific Situation ◽  
Post Traumatic Stress ◽  
Cross Sectional ◽  
Sample Number

Earthquakes are consistently proven to relate of mental health issues such as anxiety, depression and post-traumatic stress disorders immediately after disaster. This condition will deteriorate if not detected early and well handled, so it requires mental health services (trauma healing). Excessive anxiety can have a detrimental impact on the mind as well as the body can even cause physical illness. Objectives: The study aims to determine the level of anxiety victims of Lombok earthquake. Methods: This research is a descriptive study with a cross sectional approach. Sampling techniques used by Purposive Sampling with a sample number of 40 people. Data analysis used is univariate with data presented in narrative form, frequency distribution table and percentage. Results: The results showed that 15 respondents experienced mild anxiety (37.5%) and 25 respondents experienced moderate anxiety (62.5%).  Discussion: In addition to physical impact, earthquake incidence also raises mental health problems, one of which is anxiety. Anxiety is a response to a specific situation that threatens and is a normal thing to happen. The instruments used in this study are the Hamilton Anxiety Rating Scale (HARS) questionnaire. Anxiety in the medium category still experienced by respondents can be influenced by gender, age, level of education and experience in the event of an earthquake. Conclusion: most of the respondents in this study is still experiencing moderate anxiety.

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