scholarly journals PENGARUH TRENDFASHION, GAYA HIDUP, DAN BRAND IMAGE TERHADAP PREFERENSI FASHION HIJAB

2021 ◽  
Vol 1 (2) ◽  
Author(s):  
Alliza Nur Shadrina ◽  
Muhammad Anwar Fathoni ◽  
Tati Handayani
Keyword(s):  
Quantitative Research ◽  
Brand Image ◽  
Human Beings ◽  
Way Of Life ◽  
Analysis Techniques ◽  
Independent Variables ◽  
Processing Program ◽  
Data Collection Technique ◽  
Questionnaire Method ◽  
Dominant Influence

Fashion is one of the most important daily needs of human beings. Dressing in addition to being a necessity can also reflect the way of life of a particular community as well as being an expression on one's personality as an identity identity then a variety of choices of clothing models each person can be influenced by different preferences. Everyone's preference for decision making on an item including dress style is influenced by many factors. This research aims to explain how fashion trends, lifestyle and brand image influence hijab fashion preferences. This research uses quantitative research method. The population used in this study is all Jabodetabek students who wear hijab. The data collection technique in this study used questionnaire method on 155 reponden. The variables used in this study consist of 2 independent variables and dependent variable. This study uses multiple linear regression data analysis techniques using SPSS 20 data processing program. The results given from this study show that the three variables independents of trend fashion, lifestyle, and brand image have a significant influence on hijab fashion preferences. Lifestyle variables have the most dominant influence on hijab fashion preferences.So that the three variables of trend fashion, lifestyle, and brand image influence the increase of hijab fashion preference in an effort to develop the potential of the fashion hijab industry.Fashion atau gaya berbusana termasuk salah satu kebutuhan sehari-hari manusia yang paling utama.Berpakaian selain menjadi kebutuhan juga dapat mencerminkan cara hidup kelompok masyarakat tertentu serta menjadi suatu ekspresi pada kepribadian seseorang sebagai identitas jati dirimaka beragam pilihan model pakaian setiap orang dapat dipengaruhi preferensi masing-masing yang berbeda. Preferensi setiap orang dalam pengambilan keputusan terhadap suatu barang termasuk gaya berpakaian dipengaruhi olehbanyak faktor. Penelitian ini bertujuan untuk menjelaskan bagaimana pengaruh trend fashion, gaya hidup dan brand image terhadap preferensi fashion hijab. Penelitian ini menggunakan metode penelitian kuantitatif. Populasi yang digunakan pada penelitian ini ialah seluruh mahasiswi Jabodetabek yang mengenakanhijab. Teknik pengumpulan data pada penelitian ini menggunakan metode kuesioner pada 155 reponden. Variabel yang digunakan di penelitian ini terdiri dari 2 yaitu variabel independen dan variabel dependen. Penelitian ini menggunakan teknik analisis data regresi liniear berganda dengan menggunakan program pengolah data SPSS 20. Hasil yang diberikan dari penelitian ini menunjukkan bahwa ketiga variabel bebas trend fashion, gaya hidup, dan brand image  memiliki pengaruh yang signifikan terhadap preferensi fashion hijab. Variabel  gaya hidup memiliki pengaruh paling dominan terhadap preferensi fashion hijab. Sehingga ketiga variabel trend fashion, gaya hidup, dan brand image mempengaruhi peningkatan preferensi fashion hijab dalam upaya mengembangkan potensi industri busana hijab.

Pengaruh Etika Bisnis Islam Terhadap Kesejahteraan Pedagang (Studi Kasus Pedagang Pusat Pasar Medan)

2019 ◽  
Vol 4 (1) ◽  
pp. 185
Author(s):  
Ya’ti Ikhwani Nasution
Keyword(s):  
Free Will ◽  
Quantitative Research ◽  
Statistical Tools ◽  
Independent Variables ◽  
Islamic Business Ethics ◽  
Negative Effect ◽  
Data Collection Technique ◽  
Questionnaire Method ◽  
Market Center ◽  
Positive Effect

The purpose of this study is to find out whether there is an influence of Islamic business ethics with the variables of unity, equilibrium, free will, responsibility, benevolence and the welfare of traders in the Pusat Pasar Medan. This research is a quantitative research and the analysis used is multiple regression analysis. The data collection technique used is the questionnaire method obtained directly from the respondent, namely the Pusat Pasar Medan Trader. Analyzed using statistical tools, namely SPSS Version 22. Based on the results of data processing has shown that there is a significant influence as partially and simultaneously among the unity, equilibrium, free will, responsibility and benovelence towards the welfare of traders in the Medan Market Center. For unity, free will, responsibility and benovelence have a positive effect on the welfare of traders in Medan Market Center. While the equilibrium variable has a negative effect on the welfare of Medan Market Center traders. The adjusted R square value is 0.345. This means that 34.5% increase in welfare can be explained by independent variables, namely the variables of unity, equilibrium, free will, responsibility and kindness. While 65.5% is explained by other factors.

Pengaruh Etika Bisnis Islam Terhadap Kesejahteraan Pedagang (Studi Kasus Pedagang Pusat Pasar Medan)

2021 ◽  
Vol 4 (1) ◽  
pp. 185
Author(s):  
Ya’ti Ikhwani Nasution
Keyword(s):  
Free Will ◽  
Quantitative Research ◽  
Statistical Tools ◽  
Independent Variables ◽  
Islamic Business Ethics ◽  
Negative Effect ◽  
Data Collection Technique ◽  
Questionnaire Method ◽  
Market Center ◽  
Positive Effect

The purpose of this study is to find out whether there is an influence of Islamic business ethics with the variables of unity, equilibrium, free will, responsibility, benevolence and the welfare of traders in the Pusat Pasar Medan. This research is a quantitative research and the analysis used is multiple regression analysis. The data collection technique used is the questionnaire method obtained directly from the respondent, namely the Pusat Pasar Medan Trader. Analyzed using statistical tools, namely SPSS Version 22. Based on the results of data processing has shown that there is a significant influence as partially and simultaneously among the unity, equilibrium, free will, responsibility and benovelence towards the welfare of traders in the Medan Market Center. For unity, free will, responsibility and benovelence have a positive effect on the welfare of traders in Medan Market Center. While the equilibrium variable has a negative effect on the welfare of Medan Market Center traders. The adjusted R square value is 0.345. This means that 34.5% increase in welfare can be explained by independent variables, namely the variables of unity, equilibrium, free will, responsibility and kindness. While 65.5% is explained by other factors.

scholarly journals PENGARUH CITRA MEREK DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK HANDPHONE VIVO SMARTPHONE PADA PT SALIM SURYA PHONE DI SAMARINDA

2020 ◽  
Vol 8 (1) ◽  
pp. 55
Author(s):  
Rijal Setiawan
Keyword(s):  
Research Method ◽  
Quantitative Research ◽  
Brand Image ◽  
Field Research ◽  
Sampling Technique ◽  
Linear Analysis ◽  
Purchasing Decision ◽  
Analysis Technique ◽  
Data Collection Technique ◽  
Dominant Influence

The background of this research is the sales of Vivo Smartphone that is not stable at PT Salim Surya Phone Samarinda. The sales decline was caused by the brand image and attribute products. There are some purposes of this study are to know and analyse the variable influences of brand image and attribute products to the purchasing decision of Vivo Smartphone at PT Salim Surya Phone  Samarinda. And to know which variables have the dominant influences on the purchasing decision of these products. The research method that the researcher used is a quantitative research method. The sample of this study was 100 respondents with amount population. The technique that used is Incidental sampling Technique. The data collection technique is study of literature and field research that is questionnaire, observation, and interview. While the data analysis technique used multiple linear analysis. The conclusion of this study are the variable of brand image (X1) and attribute products (X2) simultaneously and partial significant effects on purchasing decision (X2) is to have a dominant influence on products purchasing decision of Vivo Smartphone at PT Salim Surya Phone Samarinda. 

scholarly journals Analisis Pengaruh Kualitas Produk, Citra Perusahaan dan Kepercayaan Konsumen Terhadap Kepuasan Konsumen Produk Online

POINT ◽  
2021 ◽  
Vol 3 (2) ◽  
pp. 57-70
Author(s):  
Marina Malian
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Consumer Trust ◽  
Independent Variables ◽  
On Line

This study aims to analyze partially and simultaneously the influence of product quality, brand image and consumer trust on customer satisfaction. Including quantitative research using the results of questionnaire surveys filled by respondents. The sample used is 100 consumers of on line products in Palembang. The method of data analysis uses multiple linear regression analysis. To test the hypothesis the partial effect of independent variables on the dependent variable used the t test. The F test is used to test the effect of the independent variables on the dependent variable together. The results of processing data show there is an influence of product quality on customer satisfaction. Consumer trust affects consumer satisfaction and brand image does not affect consumer satisfaction. Taken together there is the effect of independent variables on the dependent variable. Consumer trust has the most dominant influence on customer satisfaction on line products in Palembang.

scholarly journals Pengaruh Gaya Kepemimpinan Dan Budaya Organisasi Terhadap Disiplin Kerja Pada PT. Telkom Indonesia Cabang Tenggarong

2021 ◽  
Vol 21 (1) ◽  
pp. 48-66
Author(s):  
Erwinsyah Erwinsyah ◽  
Syahrudin Syahrudin ◽  
M. Dicky Efrizal
Keyword(s):  
Organizational Culture ◽  
Leadership Style ◽  
Analytical Tool ◽  
Computer Application ◽  
Test Analysis ◽  
Analysis Techniques ◽  
Independent Variables ◽  
Simultaneous Influence ◽  
Dominant Influence ◽  
Two Independent Variables

Abstract:                  This study aims to determine how much influence the leadership style and organizational culture have on work discipline among employees of PT. Telkom Indonesia Tenggarong Branch. The population as well as the sample is 49 people. The analytical tool used is multiple linear regression with two independent variables, namely leadership style and organizational culture. Meanwhile, one dependent variable is work discipline. Data analysis techniques used the help of a computer application program SPSS 24. The results showed the value of the F test of 41.583, thus it can be seen that the variable leadership style and organizational culture have a simultaneous influence on work discipline at PT. Telkom Indonesia Tenggarong Branch. From the results of the t test analysis, it is known that the variable of leadership style has a partial effect on work discipline, the results of t count are 7.975> 2.012 (t table), while the variables of organizational culture have no partial effect on work discipline with t count 0.383 <2.012 ( t table). The results of the study of the variable leadership style affect work discipline. This can be compared from the variable value of leadership style (X1) 0.802 and organizational culture (X2) 0.389. Based on the results of the calculation, it can be concluded that the simultaneous influence hypothesis and leadership style variables have the most dominant influence on work discipline at PT. The Tenggarong Branch of Telkom Indonesia has been proven to be true.   Keywords: Leadership Style, Organizational Culture, Work Discipline  

scholarly journals Pengaruh Kepuasan Komunikasi Organisasi Terhadap Kinerja Pegawai Di Sekretariat DPRD Kota Singkawang

INFORMASI ◽  
2016 ◽  
Vol 46 (2) ◽  
pp. 223
Author(s):  
Agus Triyono ◽  
Kurnia Riyantini
Keyword(s):  
Linear Regression ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Positive Influence ◽  
Survey Method ◽  
Simple Linear Regression ◽  
Organizational Goals ◽  
Analysis Techniques ◽  
Common Goals ◽  
Data Collection Technique

In an effort to achieve a success, then the satisfaction of organizational communication is a very important factor, it ‘caused communication satisfaction is the result of a number of processes that are internal and external.Employees is one of the most important assets who participate in helping in the achievement effortof organizational goals that is realization of the vision and mission of the organization. Therefore, good cooperation between the organization and all employees are indispensable so that common goals can be realized. This research aims to find the influence of communication organizational satisfaction to employees performance in Secretariat Legislature Singkawang city. This research uses quantitative research, the method used in this research is survey method. In this research, researcher used a questionnaire as the data collection technique. Sample in this study is all civil servants in Secretariat Legislature Singkawang city numbered as many as 35 people. Data analysis techniques used in this study is simple linear regression analysis techniques. Based on the results of simple linear regression test, obtained constant values from the regression variable employees performance that is equal 26,603. While the regression coefficient of the variable communication organization satisfaction is positive that is equal 0,462. This means that the variable communication organization satisfaction have a positive influence on variable employees performance that is equal 0,462. Based on t-test result, obtained t value of 3,874, greater than the table value of 2,034. Therefore, it can be concluded that H0rejected. This mean that the amount of significant influence among the variables communication organization satisfaction to employees performance of 31,3% while the rest 68,7% influenced by other variable.

scholarly journals ADVERTISEMENT, LIFESTYLE AND PRODUCT QUALITY IN INFLUENCING PURCHASE DECISION OF XIAOMI SMARTPHONE IN SUKOHARJO

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Bela Elmatiara ◽  
Bambang Mursito ◽  
Sudarwati Sudarwati
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Purchase Decision ◽  
Sample Population ◽  
The Public ◽  
Independent Variables ◽  
Questionnaire Method ◽  
Regression Tests ◽  
Communication Equipment

Changes occur in all fields including in the field of communication equipment, companies are always required to produce the latest products and the best innovations so that they are different from previous product and consumers want to buy them. The attractiveness of advertising that reminds and makes consumers interested in advertised products makes purchase demand increase, in addition to offering products through advertising the product must also meet the lifestyle of someone who wears it. In addition to the attractiveness of advertising and lifestyle, the quality ofathe product also greatly affects the product that will be launched to the public because the quality ofathe product will determine the price of the product. Researchers conducted this study toadetermine and explain the influenceaofaadvertisingaattractiveness,.lifestyle.andaproduct.qualityainainfluencingapurchasing.decisions for xiaomi smartphones.in Sukoharjo. This recearch uses descriptive quantitative research with the independent variables of ad attractiveness, lifestyle and product quality. The sample population used is the entire Sukoharjo community, especially xiaomi smartphone users with a population of 3,780 people and a sample or 100 respondents, in taking the sample using purposive sapling technique and for data colletion using a questionnaire or questionnaire method. Based on the results of multiple linier regression tests, this study proves that.the attractiveness.of advertising, lifestyle and product quality.have a significant.effect on.purchasing.decisions together. Keywords: Addractiveness of Ads, Lilestyle, Product Quality

scholarly journals PENGARUH BRAND IMAGE , GAYA HIDUP, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN CAFÉ TIGA TJERET DI SURAKARTA

2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Rendika Putri Kartika ◽  
Ida Aryati ◽  
Rochmi Widayanti
Keyword(s):  
Regression Analysis ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Dominant Influence

The purpose of this research aims to find out and explain the simultaneous and partial influence of brand image, lifestyle, and location on the purchasing decisions of the three tjeret café in Surakarta. This research uses descriptive quantitative research design. The population of all visitors to café Tiga Tjeret and having samples using the Sugiyono formula is 100 respondents. The sampling technique uses incidental sampling, a questionnaire used for data collection of multiple linear regression analysis. The results of this study indicate that the test f brand image, lifestyle and location simultaneously and significantly influence the purchasing decision of the café three tjeret in Surakarta. The results of the t test show that the brand image, lifestyle and location have a positive and significant effect on the purchasing decisions of the three tjeret café in Surakarta. The results of the coefficient of determination (R2) show that brand image, lifestyle and location have an effect of 60.9% on the purchasing decisions of the three teretas café in Surakarta. The dominant influence in café three tjeret purchasing decisions is that lifestyle variables have a t count of 10, 423. Keywords: Brand image, Lifestyle, Location, Purchase decision.

scholarly journals ANALISIS PENGARUH KECERDASAN EMOSIONAL PEMIMPIN, KEPUASAN, DAN LINGKUNGAN ORGANISASI TERHADAP LOYALITAS PENGURUS ORGANISASI MAHASISWA FAKULTAS EKONOMI UNIVERSITAS AHMAD DAHLAN

2020 ◽  
Vol 6 (2) ◽  
pp. 211
Author(s):  
Fatoni Imam Wibowo ◽  
Utik Bidayati
Keyword(s):  
Emotional Intelligence ◽  
Data Analysis ◽  
Quantitative Research ◽  
Sampling Method ◽  
Organizational Management ◽  
Research Data ◽  
Organizational Environment ◽  
Validity And Reliability ◽  
Independent Variables ◽  
Questionnaire Method

This study aims to determine the effect of emotional intelligence leaders, satisfaction, and organizational environment both partially and together towards the loyalty of the management of the Faculty Student Organization Economics of Ahmad Dahlan University Yogyakarta 2014/2015 period. This research is a quantitative research. Data collection with using a questionnaire method (questionnaire) that has been tested for validity and reliability, while data analysis is done using analysis multiple linear regression. The subjects of this research are all organizational management there are 153 students of the Faculty of Economics with engineering sampling using purposive sampling method, so the amount the sample used was 106 administrators. The results showed that: 1) Emotional intelligence of leaders no significant effect on the loyalty of the board. 2) Satisfaction no significant effect on the loyalty of the board. 3) Organizational environment positive and significant effect on the loyalty of the board shown from the results of the t test of 2.163 with a significance of 0.033. 4) Intelligence emotional leaders, satisfaction, and organizational environment together significant effect on the loyalty of the board, this is indicated from the results F test count of 12.273 with a significance of 0,000 and can be written with regression equation Y = -1,431 + 0,126𝑋1 + 0,181𝑋2 + 0,276𝑋 3. With big influence of 26.5%, while the remaining 73.5% is influenced by other independent variables are not observed.

The Effect of Design, Brand Image and Personal Selling on Costumer’s Loyalty through Customer’s Satisfaction: A Study on Darbost T-Shirt’s Customers in Jakarta

2021 ◽  
Vol 4 (1) ◽  
pp. 99-115
Author(s):  
I Made Adnyana ◽  
Heru Iswanto
Keyword(s):  
Customer Satisfaction ◽  
Product Design ◽  
Customer Loyalty ◽  
Quantitative Research ◽  
Brand Image ◽  
Personal Selling ◽  
Independent Variables

A B S T R A C TThe purpose of this research is to study the effect of product design, brand image,and personal selling on customer loyalty through customer satisfaction studieson consumers of darbost t-shirts in Jakarta and to provide suggestions on howPT. Darbost Garment Industri can increase customer satisfaction by increasingthe aspects that influence it. For the independent variables: product design (X1),brand image (X2), personal selling (X3), the dependent variable is customer loyalty(Y) and the intervening variable is customer satisfaction (Z). This researchapproach is quantitative research according to the questionnaire. The sampleused was 150 respondents. The results of this study indicate that each of thedimensions of product design, brand image and personal selling directly has apositive and significant effect on customer satisfaction. Customer satisfactiondirectly has a positive and significant effect on customer loyalty. And from eachdimension of product design, brand image and personal selling indirectly affectcustomer loyalty through customer satisfaction.

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