The Current State of the Satsuma Marketing Effort in Alabama

This article reviews the results of 5 years of marketing research on Alabama satsumas and makes recommendations for future progress. Although there are only 28 ha of satsuma orchards in production in Alabama at this time, there are a number of encouraging developments that suggest considerable potential for expanding the industry such as microsprinkler freeze protection, new early-maturing and cold-tolerant varieties, contract sales through the Farm-to-School Program, and rising demand for premium mandarins. Prospects for the industry marketing effort are considered from the perspectives of analyzing marketing opportunities, identifying market segments, selecting attractive target markets, designing marketing strategies, planning marketing programs, and managing the continuing marketing effort. A number of distinct consumer segments have been identified, including one that prefers fruit that is still slightly green and another that prefers a longer shelf life. A peeled-and-sectioned product also appears to have considerable market potential. Name recognition is still a problem as is insipid flavor from fruit that is marketed beyond its optimal ripeness. Needs for the future are detailed and include the needs of the commodity (freeze protection and expanded acreage), the needs of the market (consistency and quality), the needs of the product (quality standards and consumer awareness), the need for and the needs of a brand (recognition and equity potential), the needs of an organization (cooperation and leadership), and the needs of the industry (processes for building equity, forestalling competition, reducing supply shocks, and attracting investment).

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Buying-Shopping Disorder among Women: The Role of Vulnerability to Marketing, Buying Motives, Impulsivity, and Self-Esteem

European Addiction Research ◽

10.1159/000511769 ◽

2020 ◽

Vol 27 (4) ◽

pp. 294-303

Author(s):

Emeline Chauchard ◽

Julie Mariez ◽

Marie Grall-Bronnec ◽

Gaëlle Challet-Bouju

Keyword(s):

Online Survey ◽

Marketing Research ◽

Self Esteem ◽

Marketing Strategies ◽

Fashion Industry ◽

Intention To Purchase ◽

And Coping ◽

Alcohol Users ◽

The Relationship

Introduction: The influence of marketing on addictive behaviours has been studied among tobacco and alcohol users. Although the fashion industry is highly influenced by marketing, research has poorly studied vulnerability to fashion marketing as a factor related to buying-shopping disorder (BSD) while considering psychological characteristics (buying motives, impulsivity, and self-esteem). Objective: The objective of the present work is to investigate the relationship between vulnerability to marketing and BSD. Methods: Women (n = 242) were exclusively recruited through social networking. They completed an online survey exploring the severity of BSD using the Compulsive Buying Scale (CBS) and the psychological factors associated with BSD (impulsivity, self-esteem, and buying motives) and an experimental task designed to investigate the intention to purchase in several situations, where marketing modalities such as price, brand, and packaging fluctuate. Results: Among the 242 participants in the study, 34 were identified as compulsive buyers (14%). Income level was considered, and compulsive buyers displayed a higher level of vulnerability to marketing, except for the packaging modality. High levels of positive urgency, lack of premeditation, and coping motivation were found to be significant predictors of the CBS score, but vulnerability to marketing was not. Discussion and Conclusions: Compulsive buyers seem to be more sensitive to marketing strategies, although vulnerability to marketing was not identified as a predictor of the severity of BSD. Given the enormous literature on the role of marketing in other addictive behaviours, further studies are needed to better understand the role of marketing in BSD to develop appropriate public health policies.

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Novel Technologies for Processing Mushrooms and its Marketing Strategies

International Journal of Engineering and Management Research ◽

10.31033/ijemr.11.1.14 ◽

2021 ◽

Vol 11 (1) ◽

pp. 93-96

Author(s):

Shwetha Acharya ◽

Vijay Tajane ◽

Prof. Shubhangi

Keyword(s):

Agaricus Bisporus ◽

Swot Analysis ◽

Mathematical Reasoning ◽

Marketing Strategies ◽

Market Potential ◽

Primary Data ◽

Novel Technologies ◽

Freeze Dried ◽

Anti Cancer ◽

Attractive Activity

Mushroom (Agaricus bisporus) a noticeable umbrella-shaped fruiting body of certain fungi which grow vigorously. Mushrooms are highly enriched in protein, vitamins and marco-nutrients. Mushrooms are proven to have anti-allergic, anti-cholesterol, anti-tumor and anti-cancer qualities. The most desirable property of freeze-dried mushrooms such as the nutritional content and quality are maintained. The products shelf life is increased by using freeze drier from 12 days to 90 days. The mushroom cultivation is a viable and attractive activity and it does not require access to land and low investment too. The present study focused on analyzing the mushroom preservation techniques and producer's market potential by captivating consumer’s awareness. Self administered required to collect the primary data from consumers. SWOT analysis is used at the end to generate information and hypothesis testing is used for mathematical reasoning.

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GRADUATES AS AN INDICATOR OF EDUCATIONAL SERVICES QUALITY IN RUSSIAN UNIVERSITIES: MARKETING RESEARCH OF THE LABOR MARKET CURRENT STATE AND MAIN CHALLENGES

Bulletin of Udmurt University. Series Economics and Law ◽

10.35634/2412-9593-2019-29-5-596-608 ◽

2019 ◽

Vol 29 (5) ◽

pp. 596-608

Author(s):

I.Yu. Okolnishnikova ◽

Yu.G. Kuzmenko ◽

A.I. Ukhova

Keyword(s):

Statistical Data ◽

Services Quality ◽

Marketing Research ◽

Educational Services ◽

Current State ◽

Education Levels ◽

Federal Districts ◽

High Level ◽

Scientific Degree ◽

Russian Universities

The article presents the results of a study of the current state of Russian universities educational services from the perspective of their graduates analysis. Based on the leading world rankings, leading Russian universities were identified and an analysis of the number of graduates in the context of education levels was carried out. On the basis of statistical data, the existing distribution of graduates in the areas of training is revealed and the leading universities in training specialists with a scientific degree are indicated. The article analyzes the employment and wages of graduates from leading universities and discusses the features of their employment in federal districts and major cities. As a result, the authors concluded that in general, masters' knowledge is rated by employers higher than bachelors and specialists. Based on the study, the article identifies the most popular areas of training and successful universities. A separate part of the article is devoted to the results of the study of migration trends among graduates. The authors analyzed the dynamics of emigration of persons with higher education and presented a characteristic of factors contributing to the strengthening of emigration attitudes. According to the results of the analysis, conclusions were drawn about the high level of emigration of Russians abroad, accompanied by a “brain drain”.

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More Competitiveness of the Port of Koper Through Supply Chain Integration

PROMET - Traffic&Transportation ◽

10.7307/ptt.v22i4.190 ◽

2012 ◽

Vol 22 (4) ◽

pp. 251-257

Author(s):

Igor Trupac ◽

Elen Twrdy

Keyword(s):

Supply Chains ◽

Eastern Europe ◽

Western Europe ◽

Central And Eastern Europe ◽

Market Potential ◽

Supply Chain Integration ◽

The European Union ◽

Current State ◽

Eastern And Western Europe ◽

Strategic Goal

With the European Union growing eastwards and with the establishment of important production facilities in the countries of Central and Eastern Europe, the hinterland potential is bound to grow even more. The strategic goal of the Port of Koper is to become one of the best ports in the Southern Europe, to develop from a handling port into a commodity distributional centre. Penetrating and exploiting these markets demands cooperation (integration) with the existing inland terminals (logistic centres) and establishing of new ones positioned between Eastern and Western Europe. This paper aims to present and analyse: (I) supply chains of the flow of goods through the Port of Koper to/from the countries of Central and Eastern Europe, (II) the current state and strategies to optimize the flow of goods, (III) market potential, investments in new terminals and capacities. KEY WORDS: Port of Koper, strategies, goals, supply chains, integration, new terminals, market potential, investments

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Co-marketing alliances: definitions and approaches. Insights from a literature review

Management Research Review ◽

10.1108/mrr-11-2016-0270 ◽

2017 ◽

Vol 40 (9) ◽

pp. 971-989 ◽

Cited By ~ 4

Author(s):

Cecilia Grieco ◽

Gennaro Iasevoli

Keyword(s):

Literature Review ◽

Multidimensional Scaling ◽

Design Methodology ◽

Marketing Research ◽

Marketing Strategies ◽

Future Research ◽

Competitive Position ◽

Content Type ◽

Points Of View ◽

Marketing Alliances

Purpose Co-marketing strategies play an important role in enabling firms to improve their competitive position. However, despite its increasing implementation, it remains a topic that is largely not researched. The purpose of this paper is to analyze existing contributions to the field of co-marketing research and the different perspectives scholars have adopted in analyzing the topic. Design/methodology/approach A literature review has been developed, as its lack seems to be a major hindrance to the development of related studies. A specific focus has been made on the adopted approaches. Five approaches have been identified, and multidimensional scaling (MDS) has been used to analyze the differences among them. Findings First, the analysis of the typologies of studies on co-marketing alliances is made. Also, the identified approaches are strategic-based, consumer-based, relational-based, specificity-based and evaluation-based. What emerges from the MDS is that there are two perspectives of analysis of the alliance that characterize them: the inside–outside and the wide–narrow points of view. Research limitations/implications Limitations are mostly referred to the methodologies and the level of subjectivity they imply. For example, they are not only the choices made concerning keywords to be used and, consequently, the articles included in the analysis, but also the MDS that offers broad autonomy to the researchers in interpreting the data. Originality/value The originality of this research is that it fills an emerged gap concerning a literature review on co-marketing alliances, supporting future research in this field of study. The identification of the approaches underlines what may be lacking, providing interesting insights on possible avenues for future research.

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Evidence-Based Marketing for Academic Librarians

Evidence Based Library and Information Practice ◽

10.18438/b8rp40 ◽

2006 ◽

Vol 1 (1) ◽

pp. 69 ◽

Cited By ~ 2

Author(s):

Yoo-Seong Song

Keyword(s):

Business Students ◽

East Asian ◽

Marketing Research ◽

Marketing Strategies ◽

Library Services ◽

Research Approach ◽

Strategic Decisions ◽

College Of Business ◽

The University ◽

Graduate Business Students

Objective - In developing marketing strategies for the Business & Economics Library (BEL) at the University of Illinois at Urbana–Champaign (UIUC), a survey was designed to answer the following questions: • Should BEL develop marketing strategies differently for East Asian business students? • What services do graduate business students want to receive from BEL? • With whom should BEL partner to increase visibility at the College of Business? Marketing research techniques were used to gather evidence upon which BEL could construct appropriate marketing strategies. Methods - A questionnaire was used with graduate business students enrolled at UIUC. The survey consisted of four categories of questions: 1) demographics, 2) assessment of current library services, 3) desired library services, and 4) research behavior. The data were analyzed using descriptive statistics and hypothesis testing to answer the three research questions. Results - East Asian business students showed similar assessment of current services as non-East Asian international business students. Survey results also showed that graduate business students had low awareness of current library services. The Business Career Services Office was identified as a co-branding partner for BEL to increase its visibility. Conclusion - A marketing research approach was used to help BEL make important strategic decisions before launching marketing campaigns to increase visibility to graduate business students at UIUC. As a result of the survey, a deeper understanding of graduate business students’ expectations and assessment of library services was gained. Students’ perceptions became a foundation that helped shape marketing strategies for BEL to increase its visibility at the College of Business. Creating marketing strategies without concrete data and analysis is a risky endeavor that librarians, not just corporate marketers, should avoid.

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A Comparative Study of Indian Smartphone Manufacturing Ecosystem with Global Best Practices for Strategic Insights

Global Journal of Enterprise Information System ◽

10.18311/gjeis/2016/15648 ◽

2017 ◽

Vol 8 (4) ◽

pp. 1

Author(s):

Jadumani Jena ◽

Rojalin Pradhan ◽

Ravi Shankar

Keyword(s):

Best Practices ◽

South Korea ◽

Comparative Study ◽

Market Potential ◽

Statistical Parameters ◽

Current State ◽

Institutional Frameworks ◽

Indian Context ◽

Swot Matrix ◽

Working Out

In this study we provide an overview of ecosystem indices of successfully smartphone manufacturing countries like China, USA, Taiwan, and South Korea by comparing some key parameters with that of peer average. The main purpose of this research is to compare various key manufacturing statistical parameters of other countries with that of India. It also brings out the current state of manufacturing in India, the market potential and the institutional frameworks developed to create an ecosystem conducive for manufacturing to grow. A SWOT (strengths, weaknesses, opportunities and threats) analysis is performed across all countries and analyzed for working out the SWOT matrix in Indian context to help formulating the strategy.

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Influence of dimensions of viral marketing on customer’s satisfaction in fast food restaurants in Jordan

Journal of Business and Social Review in Emerging Economies ◽

10.26710/jbsee.v6i2.1091 ◽

2020 ◽

Vol 6 (2) ◽

Author(s):

Akaileh Mustafa

Keyword(s):

Fast Food ◽

Marketing Research ◽

Marketing Strategies ◽

Viral Marketing ◽

The Internet ◽

Brand Association ◽

The Social ◽

Long Time ◽

Fast Food Restaurants ◽

The Relationship

Viral marketing is becoming a key instrument in marketing strategies now days, used by a lot of firms to achieve these goals, due to the wide spread of the internet among all people now days, and the tendency of people from deferent ages to spend more time on the internet to use the social media, customer’s satisfaction have received a great attention in marketing research since a long time ago, whereas academic literature in the viral marketing is still sparse, particularly the dimention that influencing customer’s satisfaction in fast food restaurants in Jordan. Therefore, this paper attempts to fill this gap by examining the relationship between promotion, Brand awareness, Trust, and Brand association on customer’s satisfaction to address the inconsistent findings in the previous studies.

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Container Boom in the Port of Koper

PROMET - Traffic&Transportation ◽

10.7307/ptt.v24i2.289 ◽

1970 ◽

Vol 24 (2) ◽

pp. 169-175 ◽

Cited By ~ 3

Author(s):

Elen Twrdy ◽

Igor Trupac ◽

Jurij Kolenc

Keyword(s):

Central And Eastern Europe ◽

Container Terminal ◽

Market Potential ◽

Eastern European ◽

Absolute Priority ◽

Container Transport ◽

The North ◽

Current State ◽

East West ◽

The Eu

For the Port of Koper the Central and Eastern European market is very important. The Port of Koper is especially interesting for goods flows relating to the exchange of goods on the East – West route (and vice versa) and bound for the EU, in particular to the catchment area of the North Adriatic ports.The year 2009 was a difficult year for business, especially due to the uncertain international economic situation. In the first nine months of 2010, 16% more goods were handled in the Port of Koper than in the same period in 2009. The container transport especially exploded in tons (45% increase) as well as in container units (40% increase). Within this period they handled 355,000 TEUs (new record) in the container terminal (214,000 TEUs in the same period on the seventh pier in Trieste).The growth of container transport in the Port of Koper as well as the beginning of construction on the new container terminal have made the reconstruction and extension of the current container terminal an absolute priority. The extension is in line with the estimated growth of traffic as well as with the exploitation of present and future terminal capacities.This paper aims to present and analyse: (I) supply chains of the flow of containerised goods through the Port of Koper to/from the countries of Central and Eastern Europe; (II) the changes which enable this boom, current state and strategies to handle even more containers in the future; (iii) market potential, current and future investments in new capacities.

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STATE AND PROSPECTS FOR THE DEVELOPMENT OF GROWING AND PROCESSING OF WALNUTS IN UKRAINE

ED/2019/1 - The economic discourse ◽

10.36742/2410-0919-2021-1-2 ◽

2021 ◽

pp. 18-28

Author(s):

Katerina Mazur ◽

Yaroslav Gontaruk

Keyword(s):

Land Reform ◽

Raw Materials ◽

Marketing Strategies ◽

Government Support ◽

High Tech ◽

Deep Processing ◽

Agricultural Producers ◽

Current State ◽

Yield Production ◽

Analysis And Synthesis

Introduction. The current state of development of walnut production in Ukraine is unsatisfactory. This product is very promising for growing in all regions of Ukraine. In the context of land reform, the urgent issue is to find ways to use land resources more efficiently, and growing walnuts is one way to maximize the profits of farmers. Methods. The following methods were used in the article during the work as: analysis and synthesis - in determining the system-forming factors of the development of walnut production; comparison - to determine the benefits of the proposed method of growing and selling walnuts; formalization - in the development of a systematic approach to the production and sale of nuts by farms. Results. The volumes of production, yield and sales of walnuts in Ukraine are studied. Possible directions of use of products from nut kernel and production waste are determined. The need for the development of farms for the production and processing of walnuts is argued. A business plan for the restructuring of farms with a focus on deep processing of walnuts is proposed. Discussion. Walnut production in Ukraine is currently concentrated in private farms, the relevant products cannot be standardized. Most of these products are sold as kernels and are exported. This type of activity is one of the most promising, especially in farms, with proper government support. The development of production with a focus on deep processing will make it possible to maximize the profits of agricultural producers and provide raw materials to the pharmaceutical industry for the production of activated carbon and carbon-containing high-tech products (processing of nut shells). Implementation of the developed startup "Nut Craft" on the restructuring of farms in Ukraine will promote the development of farms. In the future, marketing strategies for promoting walnut processing products on the Ukrainian market will be studied. Keywords: walnut, yield, production, restructuring, processing, farms, efficiency.

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