scholarly journals IMPACT OF PACKAGING ON CONSUMER BUYING INTENTION: A CASE ON PAPER BOAT

2021 ◽  
Vol 9 (06) ◽  
pp. 370-380
Author(s):  
Ashamayee Mishra ◽  
◽  
Sujata Rath ◽  
Sibasis Jena ◽  
◽  
...  
Keyword(s):  
Target Population ◽  
Consumer Perception ◽  
Main Theme ◽  
Product Positioning ◽  
Product Packaging ◽  
Primary Level ◽  
First Impression ◽  
Secondary Objective ◽  
Different Parts ◽  
Packaging Technique

The main theme of the study is to investigate and testify how product packaging in businesses helps in influencing the consumer perception and buying intention as a whole. It is also to keep a track of all the possibilities which go in favour of businesses which in the end determines their success of product packaging.Packaging means keeping in mind the important factors to help in determining how well the product would be experienced by people in the primary level and in the secondary objective to ensure the safety and shelf life of the goods (increasing longevity of the product). Though often ignored for not being a major P in marketing, ignoring it leads to bad image of product people associate it with the product. Under the motto of first impression lasts long Packaging has its own subset of Ps.The product showcased here is Paperboat whose ideal packaging technique and unique product positioning brought about immense success in the market and still intrigues the consumer till date.The target population is people residing in different parts of Odisha, India who have used Paperboat at least once in a lifetime.

Complexity and Clarity

2010 ◽  
pp. 286-299 ◽  
Author(s):  
Peter Sharp ◽  
Alan Eardley ◽  
Hanifa Shah
Keyword(s):  
Knowledge Management ◽  
Main Theme ◽  
Visual Aids ◽  
Great Problem ◽  
Face To Face ◽  
Km Strategy ◽  
Knowledge Strategy ◽  
Different Parts

Organisations face a great problem. How can they create a knowledge management (KM) strategy that takes account of the complexity of knowledge issues in their organisation and be able to clearly communicate it? This issue, called here the Knowledge Strategy Dilemma, is the main theme of this chapter and is vital for KM success in practice. The authors argue that literature reveals that the Dilemma is one that can be tackled. They also argue that whilst the literature reveals approaches that help address different parts of the Dilemma, the best approach to address it in a coherent way is a KM method called MaKE. MaKE is presented and two of its principles—Traceability and Transparency— are explained. Also visual tools that help implement these principles in practice are critically discussed along with feedback from industry. The principles, when applied, are helpful in tackling the Dilemma with some success. Also, the authors argue that different forms of communication (including face-to-face meetings with visual aids) should be used to address the Dilemma. The question that remains is: are organisations willing to devote the time to do these things in practice?

Consumer Perception

2015 ◽  
pp. 1-22
Keyword(s):  
Marketing Strategies ◽  
Consumer Perception ◽  
Environmental Cues ◽  
Sensory Cues ◽  
Consumer Behaviors ◽  
Product Packaging ◽  
Sensory Marketing ◽  
Conscious Processing ◽  
Five Senses ◽  
And Performance

Sensation and perception refers to different stages in the processing of stimuli that influence consumer behaviors. The five senses involved in sensation and perception—touch, smell, taste, hearing, and vision—have important implications for marketers. Consumers often make inferences about the quality and performance of products on the basis of sensory cues. Product packaging can also be an important cue from which consumers can derive information and make evaluations about the performance of the product. This chapter also discusses non-conscious processing of environmental cues and how unconsciously perceived stimuli affect a variety of consumer behaviors. The research presented in this chapter on sensory cues and unconscious processes can help managers to develop effective sensory marketing strategies.

scholarly journals Effect of Advertisement on Children’s Purchase Intention: The Mediating Role of Advertisement Recall

2021 ◽  
pp. 81-87
Author(s):  
Shanta Banik ◽  
Sakhi Rani Dhar
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Target Population ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Product Packaging ◽  
Mediating Role

Although advertisement is considered as an attention-grabbing tool, however, existing literature largely ignored whether such advertisement has any effect on children to recall the advertised products. This study thus aims to examine the effects of television advertisement on children’ purchase intention through the mediating role of advertisement recall in the Asian context. Since the target population is unknown, a non-probability sampling based convenient sampling approach was used to collect data. Data were collected from 245 parents of their 448 children in the context of confectionary products in Bangladesh. Partial least square based structural equation modeling was used to analyze the collected data. The results show that information, entertainment and product packaging displayed in advertisement significantly affect children’ advertisement recall. Advertisement recall is also found to have influence on children’ purchase intentions. Further, advertisement recall fully mediates in the relationships between information and purchase intentions; entertainment and purchase intentions; and packaging and purchase intentions. This study also offers significant theoretical and managerial implications.

scholarly journals Membandingkan Persepsi Konsumen Berdasarkan Lingkungan Pekerjaan

2017 ◽  
Author(s):  
Roni Andespa
Keyword(s):  
Drinking Water ◽  
Sampling Method ◽  
Sampling Technique ◽  
Consumer Perception ◽  
Limited Time ◽  
Product Packaging ◽  
Convenience Sampling ◽  
The Right ◽  
The City ◽  
Variable Quality

The research objective was to determine differences in the perception of consumers based on the type of work on quality, price and product packaging drinking water refill. The population is all refill drinking water consumers in the city of Pekanbaru, Riau. Where the sample in the study is that there are as many as 300 customers. The sampling technique used was non probability sampling method with Convenience sampling, considering where the population is large enough, then any consumer who is easy to find, and it was able to be sampled, then it has the right to be a respondent. This is done to diagnose the situation quickly and is simple and easy, because of the limited time in the fieldwork. Environmental dis¬tinguished work on 1. Groups of civil servants and private sector employees. 2. Groups of self-employed, housewives and others. The results showed that there were significant differences between the consumer perception based on the type of work on the variable quality, price and product packaging drinking water refill.

scholarly journals PRODUK ORIGINAL EQUIPMENT MANUFACTURER (OEM) BERDASARKAN SUDUT PANDANG KONSUMEN

2019 ◽  
Vol 19 (2) ◽  
Author(s):  
Hermanto Hermanto ◽  
Yunita Budi Rahayu Silintowe
Keyword(s):  
Descriptive Analysis ◽  
Critical Role ◽  
Spare Part ◽  
Spare Parts ◽  
Consumer Perception ◽  
Primary Data ◽  
Research Subjects ◽  
Original Equipment Manufacturer ◽  
Product Packaging ◽  
Equipment Manufacturer

One of the company’s efforts to reduce operating costs, the speed of product delivery time, and improve product quality is by producing OEM products. OEM products are expected to play a critical role in the market and control the range of competitive values of product sales. The purpose of this research is to explain consumer perception of price, quality, and packaging of Original Equipment Manufacturer (OEM) product printer spare parts in Karunia Toner store. Consumer perception data using primary data obtained by using in-depth interview technique. As research subjects are consumers, who have purchased an OEM product at the Karunia Toner store. As the factors of perception include price, quality, and product packaging. Data analysis using qualitative descriptive analysis technique with data collection stage, data reduction, conclusion drawing and display data. The results show that consumer perception when viewed from the quality, OEM products have less good quality; from the price aspect, OEM products have low prices, resulting in a negative perception for consumers; while from packaging, OEM product packaging is also considered less attractive, the size is too small and the packaging image is simple, and the quality of packaging is also less good. Consumer perceptions of OEM printer spare part products are not good enough in the eyes of consumers.

scholarly journals THE EFFECTS OF WESTERN CHRISTIANITY AND AFRICAN TRADITIONAL RELIGION ON CULTURAL AND MORAL DEVELOPMENT IN TRANS NZOIA COUNTY, KENYA

2020 ◽  
Vol 8 (11) ◽  
pp. 1169-1176
Author(s):  
Japheth Barasa Simiyu ◽  
◽  
Ruth Imbuye ◽  
Susan Wandukusi ◽  
Patrick Barasa ◽  
...  
Keyword(s):  
Moral Development ◽  
Simple Random Sampling ◽  
Target Population ◽  
Core Values ◽  
Cultural Development ◽  
Traditional Religion ◽  
The People ◽  
In Trans ◽  
African Traditional Religion ◽  
Different Parts

The purpose of this study was to establish effects of Western Christianity and African Traditional Religion on moral and cultural development of the people of Trans Nzoia County. Morals and core values play a very important role in the upbringing of the youth in any given community in any given Geographical part on this planet. The study will be guided by the following objectives: Establish effects of Christianity on moral development, Determine effects of African Traditional Religion on moral development, Compare and contrast effects of moral development of Western Christianity and African Traditional Religion and to determine the role played by morals and core values in both Christianity and African Traditional Religion. Mixed Research method combined both qualitative and quantitative was employed in the study to unearth the hidden truth underlying in the study. The target population was 500 people which gave a sample size of 50Bishops and Pastors of 50 Churches. The researcher employed purposive and simple random sampling techniques. The researcher used two guiding theories in the study: the theory of Atonement on the Christian part and the theory of dual allegiance on the part of African Traditional Religion. Data was collected by use of Questionnaires and Interview schedules. The raw data was analyzed and descriptively availed for facilitation of research objectives and research questions. Computer program SPSS was employed to give the final accurate and precise results of Research findings. The findings indicate that the intrusion of foreign cultures in Trans Nzoia County has helped water down the quality of African morals on one part and the other part there is improvement on cultural and core values of the people of Trans Nzoia County. The conclusion on the same is that since communication and mobility has been so much developed in these resent times, it is easy for people from different parts of the world to meet and interact at any time at any given Geographical zone on the planet. The study recommends that the citizens of Trans Nzoia should be careful enough in considering the kind of morals to be applied in this county since the county is an Agricultural hub where people from different parts of the Earth converge either for commercial purposes or for learning Agri-business techniques.

scholarly journals How GPs adapted their practices and organisations at the beginning of COVID-19 outbreak: a French national observational survey

BMJ Open ◽  
2020 ◽  
Vol 10 (12) ◽  
pp. e042119
Author(s):  
Olivier Saint-Lary ◽  
Sylvain Gautier ◽  
Julien Le Breton ◽  
Serge Gilberg ◽  
Paul Frappé ◽  
...  
Keyword(s):  
Access To Care ◽  
Univariate Analysis ◽  
Target Population ◽  
Professional Group ◽  
Individual Characteristics ◽  
Secondary Outcome ◽  
Main Question ◽  
Online Questionnaire ◽  
Group Practices ◽  
Secondary Objective

ObjectivesTo describe how general practitioners (GPs) adapted their practices to secure and maintain access to care in the epidemic phase. A secondary objective was to explore if GPs’ individual characteristics and type of practice determined their adaptation.DesignObservational study using an online questionnaire. Organisational changes were measured by a main question and detailed in two specific outcomes. To identify which GPs’ characteristics impacted organisational changes, successive multivariate logistic modelling was performed. First, we identified the GPs’ characteristics related to organisational changes with a univariate analysis. Then, we tested the adjusted associations between this variable and the following GPs’ characteristics: age, gender and type of practice.SettingThe questionnaire was administered online between 14 March and 21 March 2020. Practitioners were recruited by email using the contact lists of different French scientific GP societies.ParticipantsThe target population was GPs currently practising in France (n=46 056). We obtained a total of 7481 responses.Primary and secondary outcome measuresPrimary outcome: Proportion of GPs who adapted their practice. Secondary outcome: GPs’ characteristics related to organisational changes.ResultsAmong the 7481 responses, 5425 were complete and were analysed. 3849 GPs (70.9%) changed their activity, 3605 GPs (66.5%) increased remote consultations and 2315 GPs (42.7%) created a specific pathway for probable patients with COVID-19. Among the 3849 GPs (70.9%) who changed their practice, 3306 (91.7%) gave more answers by phone, 996 (27.6%) by email and 1105 (30.7%) increased the use of video consultations. GPs working in multi-professional group practices were more likely to have changed their activity since the beginning of the epidemic wave than GPs working in mono-professional group or single medical practices (adjusted OR: 1.32, 95% CI 1.12 to 1.56, p=0.001).ConclusionsFrench GPs adapted their practices regarding access to care for patients in the context of the COVID-19 epidemic. This adaptation was higher in multi-professional group practices.

scholarly journals Factors that Influence the Perceived Healthiness of Food—Review

Nutrients ◽  
2020 ◽  
Vol 12 (6) ◽  
pp. 1881 ◽  
Author(s):  
Brigitta Plasek ◽  
Zoltán Lakner ◽  
Ágoston Temesi
Keyword(s):  
Product Category ◽  
Consumer Perception ◽  
Health Claims ◽  
Related Factors ◽  
Product Packaging ◽  
Food Items ◽  
Sensory Features ◽  
Mutual Interest ◽  
Health Related ◽  
Online Library

The interest of consumers is the consumption of healthy food, whereas the interest of food manufacturers is that consumers recognize the produced “healthier” food items on the shelves, so they can satisfy their demands. This way, identifying the factors that influence the perceived healthiness of food products is a mutual interest. What causes consumers to consider one product more beneficial to health than another? In recent years, numerous studies have been published on the topic of the influence of several health-related factors on consumer perception. This analysis collected and categorized the research results related to this question. This review collects 59 articles with the help of the search engines Science Direct, Wiley Online Library, MDPI and Emerald Insight between 1 January 2014 and 31 March 2019. Our paper yielded six separate categories that influence consumers in their perception of the healthiness of food items: the communicated information—like FoP labels and health claims, the product category, the shape and colour of the product packaging, the ingredients of the product, the organic origin of the product, and the taste and other sensory features of the product.

scholarly journals Hand-Feel Touch Cues and Their Influences on Consumer Perception and Behavior with Respect to Food Products: A Review

Foods ◽  
2019 ◽  
Vol 8 (7) ◽  
pp. 259 ◽  
Author(s):  
Pramudya ◽  
Seo
Keyword(s):  
Sensory Modality ◽  
Sensory Information ◽  
Food Product ◽  
Food Products ◽  
Consumer Perception ◽  
Purchase Behavior ◽  
Product Packaging ◽  
Product Usage ◽  
Extrinsic Cues ◽  
Food And Beverage

There has been a great deal of research investigating intrinsic/extrinsic cues and their influences on consumer perception and purchasing decisions at points of sale, product usage, and consumption. Consumers create expectations toward a food product through sensory information extracted from its surface (intrinsic cues) or packaging (extrinsic cues) at retail stores. Packaging is one of the important extrinsic cues that can modulate consumer perception, liking, and decision making of a product. For example, handling a product packaging during consumption, even just touching the packaging while opening or holding it during consumption, may result in a consumer expectation of the package content. Although hand-feel touch cues are an integral part of the food consumption experience, as can be observed in such an instance, little has been known about their influences on consumer perception, acceptability, and purchase behavior of food products. This review therefore provided a better understanding about hand-feel touch cues and their influences in the context of food and beverage experience with a focus on (1) an overview of touch as a sensory modality, (2) factors influencing hand-feel perception, (3) influences of hand-feel touch cues on the perception of other sensory modalities, and (4) the effects of hand-feel touch cues on emotional responses and purchase behavior.

scholarly journals Conceptual Study of Swasthahitakara Bhava

2018 ◽  
Vol 6 (07) ◽  
Author(s):  
Sangita Limaye
Keyword(s):  
Code Of Conduct ◽  
Primary Objective ◽  
Limited Attention ◽  
Positive Health ◽  
Different Seasons ◽  
Secondary Objective ◽  
Conceptual Study ◽  
Lifestyle Diseases ◽  
Different Parts ◽  
Objective Cure

While making efforts to find out remedies for various diseases, limited attention is paid to the concept of positive health in modern medical research. Ayurveda plays a great deal of emphasis upon the preservation and promotion of positive health which is its primary objective, cure of the diseases is the secondary objective of Ayurveda. The incidence of lifestyle diseases like hypertension, diabetes mellitus, dyslipidemia and overweight associated with cardiovascular diseases is high on rise. For preservation and promotion of positive health, several rules are prescribed in Ayurveda which includes Aachar Rasayan (code of conduct), Rutucharya (regimens for different seasons), Dinacharya (regimens for different parts of day) and Ratricharya (regimens for different parts of night). If these rules are violated, then the person suffers from various diseases. Swasthahitakara Bhava can be the solution for the prevention of lifestyle disorders. The present research has been done to elaborate the concept of these Swasthahitakara Bhava described in various texts of Ayurveda.

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