scholarly journals Konsep Cantik pada Iklan Cetak Majalah Kartini Tahun 2014 dan Koran Kompas Tahun 1979: Suatu Analisis Semiotik

2015 ◽  
Vol 9 (2) ◽  
pp. 88
Author(s):  
Dian Natashia

Advertisements, which can be found in daily life, do not just function as the source of the product’s information, but can also create a new connotation about social reality. This research is intended to reveal the form of the connotation about present beauty of Indonesian women that are trying to be conveyed by the advertisers through present advertisements in Kartini magazines.  This research is also revealing elements that are used by the advertisers to attract readers’ attention. To see what are the new connotation that are formed in the present advertisements, they will be compared with advertisements in the older generation. This research is using qualitative descriptive method and the data is coming from the wordings that are printed in those advertisements. The data will be described and analyzed with Discourse of Advertising Theory by Guy Cook and Anchoring Connotation Theory by Roland Barthes, and then the result will be conclude. Through Guy’s theory, this research will reveal all the elements that are used by the producers to build the beauty concept. Through Barthes’ theory, this research will show how the advertisers create new connotation. The result of analysis shows that present beauty concept about ideal body is a beautiful body that are radiated from the outer side of the women’s body and good looking. Beautiful face is a face that looks as young as twenty years old girls. Moreover, the result also shows that producers use current social representative where consumers these days like new, instant products that give maximum result. The result also shows consumers’ doubt over unknown products and women’s fear on fat body and aging.

2018 ◽  
Vol 1 (3) ◽  
pp. 496
Author(s):  
ARIESA PANDANWANGI

Based on the geographical distribution of Nias, it is divided into 4 regions: North Nias, South Nias, East Nias, and West Nias. The focus areas of this research are traditional houses in South Nias, one of which is Omo Sebua (a noble house) in Bawomataluo village. The object of this study was chosen because the traditional house Omo Sebua is rich in traditional Nias decorative symbols on the parts of his house.The purpose of this research is to know the meaning of the symbol on the inside wall of Omo Sebua. This research using qualitative descriptive method with the approach of Visual language to read the symbol. The result of this research reveals that the special Visual language of Omo Sebua tells about the social status and daily life of the Nias people, namely the noble symbol. The symbol is inspired from important events at that time. The symbol also implies that anyone who visits should bow to homeowners. Keywords: Nias; Omo Sebua; symbols; visual Language


2014 ◽  
Vol 2 (2) ◽  
pp. 103
Author(s):  
Ahmad Toni

Television personality award for the motor marketing television programs itself, the need to raise the rating and share. The awards were recently held by MetroTV devoted to female finalists Indonesia called modern Kartini. This study aimed to describe the representation of women in the awards Indihome Women Award at Metro TV. The method used consciousness-raising method, a method to generate knowledge and awareness in terms of women's issues and women movement within the frame of the mass media (television). This study used a qualitative descriptive method with emphasis on the reality of the media that have a relationship or context with social reality in Indonesia. The results showed the awards event Indihome Women Award in Metro women disepresentasikan as duality and ambiguity in the system of nation building; (1) Women look no further indicate the identity and values alignment on national development map but are represented at the level of the worse off, (2) Women made a movement which is represented as a capitalist agent, (3) Women and the movement into the implementation of a number of representations of themselves and movements performed in the frame of self falsehood.


2017 ◽  
Vol 2 (1) ◽  
pp. 71
Author(s):  
Risna Budiarti ◽  
Nani Ronsani Thamrin

This research focuses on Rob Hall�s characterizations and moral values found in �Everest: Never Let Go� Film. The aims of this research are to find out Rob Hall�s characterizations portrayed in the Film Everest: Never Let Go and the moral values of the Film. The researcher used the theory about psychological analysis (based on Sigmund Freud in Schultz, 2005) to find out Rob characters through his words or sentences in script of Everest; Never Let Go Film and semiotics theory (based on Roland Barthes, 1968, 1990, 1991) to find out the characteristics of Rob Hall through pictures or signs which show his character in Film �Everest: Never Let Go� with print screen of each pictures or signs, and theory of moral value based on George and Uyanga (2014). Qualitative descriptive method was used by the researcher to find out the characteristic of Rob Hall in Everest: Never Let Go Film and the moral values of Rob Hall characterized in the Film. As result, the researcher found 6 characterizations of Rob Hall in Everest: Never Let Go Film, those are Honest, Sociable, Responsible, Assertive, Attentive, and Pessimistic. While, the moral values from this Film was that a leader should be able to support, keep, help, open, responsible, honest, assertive, wise attitude, sacrifice, and direct their team towards better.Keywords: Characterization Analysis, Rob Hall, Everest: Never Let Go Film, Pyschological Analysis, Semiotics, Moral Value


2018 ◽  
Vol 12 (2) ◽  
Author(s):  
Fatmawati Fatmawati

Abstract: Bajirao Mastani is a colossal film with an Indian background that explains the issue. This film is important and interesting to investigate because this film legalize the marriage of different religions, this certainly makes the researchers worried later Muslims will be affected after watching the movie because the message is contrary to the teachings of Islam. Based on the above context, the purpose of this study is to answer the question of how the meaning of religious denominational marriage in a denotative, connotative and mythic way in Bajirao Mastani film by Sanjay Leela Bhansali. The theory used is the semiotics of Roland Barthes which is known by the theory of Two-Stage Signification (Two Order of Signification). This research uses qualitative descriptive method, with Barthes semiotic approach. The meaning of different religious marriages in the film Bajirao Mastani among them is a different religious marriage between Islam and Hinduism is prohibited (haram) by the scholars this is contained in the Fatwa Majelis Ulama Indonesia (MUI). Thus, the essence of marriage that aims to create happiness in married life will turn into a complicated marriage and many contradictions.


2021 ◽  
Vol 4 (1) ◽  
pp. 143-151
Author(s):  
Ahmad Jafar ◽  
La Aso ◽  
Neil Amstrong

Ariana Grande was determined to be a light on her song lyrics and no one has needed that light more than Ariana Grande herself. Her song Lyrics were loaded with deep meanings. Ariana Grande sung about relationships, love, and dating, and through it all, there were moments of meaning spread throughout. The lyric writer wanted to suggest a certain mood or emotion. This study focused on God is a woman song Lyrics. The writer took song lyrics as primary data and used qualitative descriptive method that explained descriptively how the meaning used in Ariana Grande’s God is a woman song lyrics. The theory used in the study is semiotics, in particular, is the theory used by Roland Barthes. Roland Barthes developed his theory into two levels, namely Denotation as the first level in the sign, connotation as the second level in the sign which is accompanied by a myth (marking a society). The result of this study based on Roland Barthes Semiotic’s theory in a way of denotative it is about sex and how she claims the chemistry will be so incredible that the guy is going to think she is God and in a way of connotative Ariana Grande campaigned for a struggle for gender equality and she showed off women's energy and independence. While the myth is God is a woman which this sentence represents about gender differences in life. The answer to dismantling patriarchy is not raising a matriarchy in its place. But building our understanding of, as Ariana Grande puts it, "God as a woman," will help counterbalance almost every human's internalized beliefs that our creator is a man, a father, a guy in the sky. God is our mother, our father, our parents. Come to think of it, if God can be referred to with the masculine pronoun “he”, why is not okay for us to also used the female pronoun “she” when referring to God.


CALL ◽  
2021 ◽  
Vol 3 (1) ◽  
Author(s):  
Erfina Nuryusticia ◽  
Dian Nurrachman

The final interview with Obama, as one of influential persons in the world, attracted many media to broadcast. His interview showed real-life interaction of a representative figure so that the way he used language is also representative. Specifically, this study aims at finding out the kinds of social deixis and to describe the function of social deixis in The Final Interview with the Obamas. The data are analyzed in a qualitative descriptive method to point out the phenomena of social deixis in the news as a part of daily life and since the collection of the data are mostly analyzed by using description and explanation form which focus on the characteristics, types, and the reason why the usage of social deixis is the main issues to be investigated. Based on the analysis of The Final Interview with The Obamas from the PeopleTV YouTube channel, it can be concluded that all types of social deixis according to Levinson’s theory are found in the object of research. There are relational which manifested by the speaker and referent, the speaker and addressee, the speaker and bystander, and the speaker and setting. There is also absolute social deixis which is manifested by the authorized speaker, and the authorized recipient absolute social deixis. In addition, the three functions of social deixis are also found in the utterances in The Final Interview with The Obamas. Those are the social status differentiation function, politeness function, and social identity function. Keywords: Social Deixis; Interview; Pragmatics


Author(s):  
Avyana Destyasti Lintang ◽  
Sarjiwo Sarjiwo ◽  
Nur Iswantara

AbstractCharacter education in Indonesia is being re-implemented to shape students to have intellect and character and can be taught through art education, one of which is Javanese opera. Langen carita is one of the arts that is intended to shape children's character as a continuation of children's art education. Langen carita is a form of the sariswara method in which there are literature, songs/music/karawitan, stories and solah bawa in short operas or children's plays (ages 10-14 years). Langen carita has also developed as a performing art with many historical stories, chronicles, or daily life, including Patine Arya Penangsang. This study aims to describe the values of character education in the language of the play Patine Arya Penangsang. This research uses a qualitative descriptive method by studying, analyzing, expressing, and describing character education values in performing art. Data collection techniques used literature study, interviews, observation, and documentation, which were then validated using triangulation. The results showed that Langen Carita entitled Patine Arya Penangsang has values of religious character education, tolerance, discipline, creativity, love for the country, responsibility, leadership, self-confidence, never giving up, cooperation, obedience, perseverance, patience, courtesy, and sincere. In the elements of drama, dance, and music. AbstrakPendidikan karakter di Indonesia sedang diterapkan kembali untuk membentuk siswa memiliki akal pikiran dan budi pekerti dan dapat diajarkan melalui pendidikan seni, salah satunya dalam bentuk opera jawa. Langen carita merupakan salah satu kesenian yang ditujukan untuk membentuk karakter anak sebagai lanjutan pendidikan seni dolanan anak. Langen carita adalah bentuk dari metode sariswara yang di dalamnya terdapat sastra, tembang/lagu/musik/karawitan, cerita dan solah bawa dalam bentuk opera kecil atau sandiwara anak (usia 10-14 tahun). Langen carita juga berkembang sebagai seni pertunjukan dengan banyak cerita sejarah, babad atau kehidupan sehari-hari, salah satunya patine Arya Penangsang. Tujuan penelitian ini adalah mendeskripsikan nilai-nilai pendidikan karakter dalam langen carita lakon Patine Arya Penangsang. Penelitian ini menggunakan metode deskriptif kualitatif dengan mengkaji, menganalisis, mengungkapkan, dan menggambarkan nilai-nilai pendidikan karakter di dalam suatu kesenian. Teknik pengumpulan data menggunakan studi pustaka, wawancara, observasi, dan dokumentasi, yang kemudian divalidasi menggunakan triangulasi. Hasil penelitian menunjukkan bahwa langen carita berjudul Patine Arya Penangsang memiliki nilai-nilai pendidikan karakter religius, toleransi, disiplin, kreatif, cinta tanah air, tanggungjawab, kepemimpinan, percaya diri, pantang menyerah, kerja sama, patuh, tekun, sabar, sopan santun, dan ikhlas dalam unsur drama, tari, dan musik.


Asy-Syari ah ◽  
2020 ◽  
Vol 22 (1) ◽  
pp. 127-146
Author(s):  
Neni Nuraeni ◽  
Dewi Sulastri ◽  
Z Zulbaidah

Abstract: In Law Number 1 of 1974 Article 3 paragraphs 1 and 2, providing an explanation of the marriage principle is monogamous but is open, or in KHI using the term polygamy is limited to four wives, but with a record of the ability to provide and do justice towards his wives and children. Households that are built based on polygamy are part of a community that is a matter of controversy, but legal normativeity has been ratified and that a social reality occurs. The method is used in this study by collecting data in the form of literary literature (literature research), as for the steps in this study by reading literature in the form of books, articles, legislation and fatwas. The data is analyzed by qualitative descriptive method in order to obtain research results based on theories related to research The results showed that there were no women who were willing to be polygamous. In the case of polygamy, women are the object of violence wrapped neatly in household life. Abstrak: Salah satu bentuk inovasi yang dikeluarkan bank syariah untuk menunjang kebutuhan masyarakat adalah produk gadai emas syariah. Namun, kekhawatiran muncul terhadap produk rahn (gadai syariah) karena produk ini bukan merupakan aset produktif dalam menghasilkan keuntungan. Dengan adanya layanan ini, Bank Syariah hanya men­dapatkan keuntungan dari jasa pemeliharaan barang yang dijanjikan sebagai jaminan. Permasalahan muncul ketika keuntungan diambil dari persentase besaran pinjaman yang diberikan oleh Bank Syariah kepada nasabah sebagaimana praktik di perbankan kon­ven­­sional.  Oleh karena itu, ini adalah topik yang menarik untuk dibahas di antara akademisi yang terkait dengan besaran dan perhitungan jasa pemeliharaan yang harus dibayar nasabah kepada Bank. Jika jasa pemeliharaan ditentukan berdasar­kan persen­tase dari jumlah pembiayaan atau pinjaman, maka terdapat nilai bunga kredit atas pembiayaan yang harus dikembalikan oleh nasabah sebagai jasa pemeliharaan yang dihitung dari besaran pinjaman tersebut. Dengan demikian, penelitian ini dimaksudkan untuk menganalisa konsep akad dan penerapan­nya dalam pembiayaan gadai emas di bank syariah. Adapun obyek studi ini adalah mengenai bank komersial Islam, termasuk Bank Syariah Mandiri dan Bank Jabar Banten Syariah.


2016 ◽  
Vol 7 (1) ◽  
pp. 21-28
Author(s):  
Netriwati Netriwati

The phenomenon that occurs in students is the difficulty of them in detailing and sorting out the division of inheritance. In Islam everything is set up but its application in daily life has not been done with that should be. After the authors delve deeper into this material is indeed difficult to understand, especially in the details of each received by the heirs very closely related to the learning of mathematics in sub-material fractions. Lack of time allocation used in this material, resulting in them not getting examples of varied questions. The method used is qualitative descriptive method. This method tries to describe and interpret what is in accordance with the growing conditions in the ongoing process. Based on the phenomenon that occurred in the field can be concluded that the difficulties experienced by students is to determine the parts that must be accepted by the heirs that have been set in the Qur'an difficult to apply in everyday life, Islam has set clearly in the Qur'an But this has not been done properly. Another difficulty is also experienced in the learning of mathematics is on the equalization pemyebut of fractions obtained by heirs who are too many are entitled to receive inheritance.Keywords: 


Jurnal CMES ◽  
2019 ◽  
Vol 12 (1) ◽  
pp. 76
Author(s):  
Siti Umi Kasanah, Reza Sukma Nugraha

This study aims to describe the Islamic perspective on moral values in the short story Daulah Al-‘Ashāfīr by Taufīq Al-Chakīm. The method used in this study is a qualitative descriptive method. The object of this research is the Daulah Al-Ashāfīr short story by Taufīq Al-Chakīm using Roland Barthes's Semiotic theory. The data used is the text in the form of quotations that show moral values in the Daulah Al-Ashāfīr. Analysis is done by reading, then recording things that show moral values in the Daulah Al-Ashāfīr. Furthermore, collecting secondary data that supports the research. Then analyze the moral values of Daulah Al-Ashāfīr by using Roland Barthes's semiotic theory and proceed with an Islamic perspective on that value. Finally, make a conclusion. The results of the study show that moral values in the short story Daulah Al-Ashāfīr by Taufīq Al-Chakīm are divided into three, namely (1) religious moral values, (2) social moral values, (3) and individual moral values. All three moral values are in accordance with Islamic teachings, there is human relations with God, human relations with others, and human relations with yourself.


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