Proses Keputusan Inovasi Amplang UMKM di Kabupaten Kayong Utara

2021 ◽  
Vol 5 (3) ◽  
pp. 862-868
Author(s):  
Sulinda Sulinda ◽  
◽  
Nurliza Nurliza ◽  
Shenny Oktoriana
Keyword(s):  
Social Media ◽  
Product Quality ◽  
Decision Process ◽  
Descriptive Analysis ◽  
Local Area ◽  
Analysis Method ◽  
Or Groups ◽  
Adoption Of Innovation ◽  
Government Involvement ◽  
Processed Products

The adoption of innovation is very important for business actors to increase production and product quality. The existence of innovation can increase creativity in developing and running a business. The process of adopting innovation goes through several stages starting from the knowledge stage to the confirmation stage. This research is focused on the innovation decision process of UMKM amplang in North Kayong Regency. The research objective was to design the innovation decision process for UMKM amplang in North Kayong Regency. The method used is descriptive analysis method by presenting the questionnaire scores to group them into a range of categories in each innovation decision process. Collecting data using a questionnaire instrument to 12 UMKM amplang business actors. The results show that there has been no introduction and application of new innovations in producing UMKM amplang. Government involvement only provides business licensing. Informants often take advantage of social media for product promotion tools. In order to improve product quality and expand promotions, the informants really expect the emergence of new innovations from related parties. In the final stage of confirmation, the informants are neutral towards new innovations, but if these innovations have a good impact on their business, they will be implemented and sustainable. Efforts that can be made for UMKM amplang business actors must take the initiative to make breakthroughs and try something new to develop amplang products, such as seeking information not only through social media but through individuals or groups of people, visiting exhibitions of other processed products for expanding knowledge, being actively involved in the structure of MSMEs in the local area, learning from various literature sources related to examples of books and the internet.

scholarly journals Disclosure of Communication in the Facebook and Impact Social Media on Worship Activities in Dakwah Faculty Students and Science of Communication Media of North Sumatera State University (UINSU)

2020 ◽  
Vol 3 (3) ◽  
pp. 2142-2148
Author(s):  
Moh. Hatta ◽  
Swardi Lubis Lubis ◽  
Marlina Marlina
Keyword(s):  
Social Media ◽  
Research Method ◽  
Descriptive Analysis ◽  
Communication Media ◽  
State University ◽  
Analysis Method ◽  
The Impact

This study aims to reveal the extent of openness of communication carried out among students of the Da'wah Faculty and UINSU communication and its impact on worship activities carried out by these students. Observations and interviews are techniques used to collect data in this study. Triangulation analysis method is also used to analyze the data obtained from respondents, descriptive analysis research method applied in this study. From 30 respondents taken with a percentage of 20 female respondents and 10 male respondents it was found that social media activities through Facebook had a special attraction and increased their confidence in communication. The impact felt by the respondents was more to the shift in the discipline of worship that they did when cool communicating with their virtual friends, recitations of the Koran that are usually done before prayer time arrives multiplied by the fun they are chatting, status updates or just looking at their Facebook wall.

scholarly journals PENGARUH PERSEPSI GENERASI LANGGAS TENTANG KUALITAS DAN INOVASI BATIK TERHADAP KEPUTUSAN PEMBELIAN DI ERA DIGITAL

2018 ◽  
Vol 11 (1) ◽  
Author(s):  
Tisia Priskila
Keyword(s):  
Social Media ◽  
Product Quality ◽  
Product Innovation ◽  
Partial Least Square ◽  
Least Square ◽  
Social Media Marketing ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Moderator Variable ◽  
Domestic Products

<p>Indonesia is experiencing serious problems in the era of globalization. Since the era of free<br />trade, many imported products have flooded the national marketplace. Lack of domestic products‟<br />competition on its own country make business actors in Indonesia must understand about purchasing<br />decision of millennial generations that will become the next generations of the nation. Their purchasing<br />decision depends on the product quality perception and they want products that suit with their style.<br />Millennial generations outreach through social media marketing is believed to be necessary to influence<br />their purchasing decisions. The research objectives are to know the effect of the perception of modern<br />Batik product quality and product innovation on purchasing decisions with social media marketing as a<br />moderator variable. The analysis method used is Partial Least Square (PLS) with sample of 100<br />respondents. The research results show that the millennial generations‟ purchasing decisions are affected<br />by their perception of product quality and innovation. The perception of product quality and purchasing<br />decisions are weakened by social media marketing. The perception of product innovation and purchasing<br />decisions are not affected by social media marketing as moderator variable.<br />Keywords: perception, quality, innovation, marketing, purchasing decision</p>

scholarly journals THE IMPACT OF SOCIAL MEDIA ON INDIVIDUAL PERFORMANCE IN AGRICULTURE AND FOOD OFFICE MAGELANG

Jurnal Pari ◽  
2021 ◽  
Vol 6 (1) ◽  
pp. 75
Author(s):  
Kurnia Hardjanto
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Descriptive Analysis ◽  
Individual Performance ◽  
Analysis Method ◽  
Negative Impacts ◽  
Use Of Social Media ◽  
Agriculture And Food ◽  
The Impact ◽  
Share Information

Penggunaan media sosial sosial telah merambah ke semua lini layanan kehidupan masyarakat, termasuk di instansi pemerintah. Media sosial digunakan untuk mendukung implementasi program dan kegiatan di instansi pemerintah, yang kemudian berdampak pada kinerja individu di dalamnya. Penelitian ini bertujuan untuk mengidentifikasi secara empiris dampak penggunaan media sosial terhadap kinerja individu di Dinas Pertanian dan Pangan Kota Magelang.Penelitian ini menggunakan metode analisis deskriptif. Pengambilan data dilakukan dengan penyebaran kuesioner dan wawancara kepada 40 (empat puluh) karyawan di Dinas Pertanian dan Pangan Kota Magelang. Hasil penelitian menunjukkan bahwa aplikasi media sosial memiliki dampak positif pada peningkatan kinerja individu di Dinas Pertanian dan Pangan, yaitu sebagaimedia komunikasi (koordinasi) dan tempat untuk berbagi informasi secara aktual. Sementara beberapa dampak negatif penggunaan media sosial yang perlu diantisipasi berupa konsentrasi karyawan yang berkurang sehingga dapat menyebabkan keterlambatan pada penyelesaian pekerjaanThe use of social social media has penetrated into all lines of life services, including at government offices. Social media are used to support the implementation of programs and activities in government offices, which then have an impact on the performance of individuals in it. This studyaims to identify empirically the impact of the use of social media on the performance of individuals in Agriculture and Food Office, Magelang. This research uses descriptive analysis method. Data is collected by filling in questionnaires and interviewing with 40 (forty) officer in the Agriculture andFood Office. Research shows that the application of social media has a positive impact on improving the performance of individuals in Agriculture and Food Office, namely as a medium of communication (coordination) and a place to share information actually. While some negative impacts that need to be anticipated include reducing the concentration that can cause delay incompletion of work.

scholarly journals PERLUKAH PENDAMPINGAN TERHADAP PELAKU UMKM DALAM MEMANFAATKAN MEDIA SOSIAL SEBAGAI SALURAN PEMASARAN STRATEGIS?

2019 ◽  
Vol 3 (2) ◽  
pp. 93-102
Author(s):  
Alfian Budi Primanto ◽  
Fahrurrozi Rahman
Keyword(s):  
Social Media ◽  
Self Efficacy ◽  
Business Strategy ◽  
Descriptive Analysis ◽  
Rapid Change ◽  
Data Gathering ◽  
Perceived Usefulness ◽  
Analysis Method ◽  
Use Of Technology ◽  
Perceived Usability

Abstract : The rapid change and easy to use technology should be able to trigger the use of technology in MSME. However, the reality tells the different. There is only few MSMEs that already implement and use technology (social media) as their part of business strategy. Therefore, this research aim to know what is the factor that affects MSMEs attitude toward technology (social media) adoption through perceived usefulness and perceived ease to use. Researcher use individual and external factor which consist of social influence, compatibility, organizational barrier, self-efficacy, and individual proficiency. This research uses descriptive analysis and path analysis as analysis method with questionnaire as data gathering method. This research concluded that social value, compatibility and self-efficacy has significant effect toward perceived easy to use and perceived of usefulness. The low of individual proficiency regarding social media indicates that there is an opportunity for academicians or anyone to be a mentor for UMKM in exploring social media channel.Keywords: Perceived Usability, Perceived Usefullness, SME’s, Intention To Use, Social Media, Marketing Abstrak : Pemanfaatan teknologi merupakan faktor krusial dalam keberlangsungan UMKM. Sayangnya, tidak banyak UMKM yang memanfaatkan teknologi (media sosial) ini sebagai strategi pemasaran dan penjualan mereka. Berdasarkan fenomena tersebut, peneliti berkeinginan untuk mengetahui faktor apakah yang menyebabkan rendahnya tingkat adopsi media sosial sebagai saluran pemasaran baru bagi pelaku UMKM. Peneliti menggunakan kombinasi faktor individual dan eksternal seperti pengaruh sosial, kompatibilitas, hambatan organisasi, keyakinan-sendiri, dan kemahiran terhadap media sosial sebagai pembentuk presepsi kegunaan dan kemudahan media sosial serta niat penggunaan secara tidak langsung. Penelitian ini menggunakan analisa deskriptif dan jalur sebagai metode analisis dengan kuesioner sebagai instrumen penelitian. Penelitian ini berhasil membuktikan bahwa pengaruh sosial, kompatibilitas, dan keyakinan diri berpengaruh terhadap persepsi kemudahan penggunaan dan persepsi kegunaan. Kurangnya pemahaman tentang pengaplikasian media sosial yang ditunjukkan pada rendahnya kemahiran penggunaan media sosial dapat menjadi peluang bagi akademisi untuk menghubungkan UMKM dengan media sosial baik sebagai tutor ataupun administrator.Kata kunci: Persepsi Kegunaan, Persepsi Kemudahan Penggunaan, UMKM, Niat Penggunaan, Media Sosial, Pemasaran

scholarly journals PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN PRODUK PT. SAYAP MAS UTAMA

2021 ◽  
Vol 9 (2) ◽  
Author(s):  
Clara Putri Claudy ◽  
Donny Dharmawan
Keyword(s):  
Quality Of Service ◽  
Data Analysis ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Product Quality ◽  
Descriptive Analysis ◽  
Analysis Method ◽  
Positive Effect ◽  
Collection Methods

<em>To describe product quality, promotion and customer purchasing decision  products of PT. Sayap Mas Utama, and to analysis the effect of quality products on customer ourchasing decisions PT. Sayap Mas Utama. This study uses data collection methods. Using a questionnaire, the data analysis method used is descriptive analysis, simple liner regression. The result of the study show that promotion positive and significant effect on customer satisfaction  the quality of service has a positive effect and significant to customer satisfaction PT. Sayap Mas Utama.</em>

scholarly journals Dampak Perkembangan Pariwisata Pantai Tambakrejo Terhadap Ekonomi Masyarakat Desa Tambakrejo Kabupaten Blitar

2018 ◽  
Vol 6 (1) ◽  
pp. 40
Author(s):  
Gendis Wedar Nugraheni ◽  
Ida Bagus Suryawan
Keyword(s):  
Social Media ◽  
Descriptive Analysis ◽  
Tourism Development ◽  
Local Culture ◽  
Analysis Method ◽  
Literature Study ◽  
Employment Opportunities ◽  
Community Activities ◽  
Community Economy ◽  
The Impact

Tambakrejo Beach is located in Tambakrejo Village, Wonotirto district, South of Blitar City. Communities around the Tambakrejo Beach initially work as fishermen, traders, farmers, and to meet the daily needs in getting from fishing. However today many people are turning their professions into traders. The tourism development of Tambakrejo beach resulted in changes of community activities. The method used to collect the data in this study are observation, interview, questionnaires, and literature study and the methods used to analyze the data is comparative descriptive analysis method. The results of this study related to the tourism development that tourists visits increases every year. The interaction of tourists with the community is also high, the number of tourist facilities increased, the attractions are two activities such as boating and riding ATV and watching Islamic local culture Larung Sesaji in the beach, and promotion is done with social media and cooperation between magazine and television to review Tambakrejo in their program . The results of the tourism development toward communities economy is community income increased and employment opportunities associated with the movement of livelihoods as a trader.   Keywords : The Impact, Tourism Development, Community Economy, Tambakrejo  

ANALISIS KEPUTUSAN PEMBELIAN PAKET WISATA ALAM OLEH USER MEDIA SOSIAL INSTAGRAM

2018 ◽  
Vol 4 (2) ◽  
pp. 56-65
Author(s):  
Indra Setiawan Purba ◽  
Prasetio Ariwibowo
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Regression Analysis ◽  
Hypothesis Testing ◽  
Descriptive Analysis ◽  
Equation Model ◽  
Capital City ◽  
Coefficient Of Determination ◽  
Analysis Method ◽  
Simple Regression

The method used in this research is descriptive analysis method, regression analysis, and hypothesis testing with simple linier regression analysis and coefficient of determination analysis. In this study, the population is a student of Jakarta Capital City who has social media instagram and has never bought natural tourism package. The validity test used in this research is using Convirmatory factor analysis (CFA) technique. The low validity of a questionnaire instrument can be measured by loading factor with SPSS 20.00 for Windows. Based on the results of simple regression calculation obtained a = 98.145 and b = 0.27 form regression Y = 98.145 + 0.27X. Interpretation of the regression equation model is any change of X variable scores for one unit, then the variable Y increases by 0.27 in the same direction with the constant 98.14 Provided Coefficient of Determination (KD) of 0.0225, this shows that the contribution of attitude on social media instagram (X ) to the decision of purchasing natural tourism package (Y) is equal to 2,25% and contribution by other factor equal to 97.75%. Based on t arithmetic <t table (1.485 <1.984), it means there is very low influence between attitude on social media instagram to decision of purchasing nature tour package.

scholarly journals Analysis on Promotion and the Influence of Social Media in Restaurant Industry, Ubud, Bali, Indonesia

2017 ◽  
Vol 3 (1) ◽  
pp. 80
Author(s):  
Ratih Tunjung Sari ◽  
Putu Eka Wirawan
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Descriptive Analysis ◽  
Restaurant Industry ◽  
Internet Technology ◽  
Primary Data ◽  
Decision Making Process ◽  
Analysis Method ◽  
Research Questions ◽  
Use Of Social Media

The activities of promotion can be varied nowadays as the Internet technology has been developed to get information in real time. Digital promotion, such as from website and social media, is common to use to promote product and services, such as food and beverages in the restaurant including the services. The restaurant industry in Ubud has been growing since the start of the tourism in Ubud, Bali. Moreover, the promotion activities also need to be enhanced due to development of the technology. This research discussed further the analysis of promotion and the influence of social media to influence the decision-making process of the customers to eat food in Ubud. The aim of this research was to investigate the marketing trend in promoting restaurant in Ubud. Besides, the author aimed to find the relation between the use of social media for the restaurant to influence the decision-making process of the customers to find food in Ubud. Since Ubud is a touristic area in Bali, Indonesia, the competition of the restaurant industry should have the attention of the restaurants’ owners and managers. This research used descriptive analysis method to answer the research questions and collecting both secondary and primary data through literature review, observation, interview, and questionnaires. Based on our research, we found that digital promotion, such as social media marketing through social networks (Instagram, Facebook, Tripadvisor, and Website) could enhance the number of the customers in restaurants in Ubud. 

scholarly journals Analisis Kualitas Produk dan Layanan Purnajual Terhadap Proses Keputusan Pembelian Konsumen Honda All New Vario 125 Melalui Citra Merek Sebagai Mediator

MBIA ◽  
2019 ◽  
Vol 18 (1) ◽  
pp. 37-48
Author(s):  
Edi Fitriana Afriza
Keyword(s):  
Product Quality ◽  
Decision Process ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Addition Product ◽  
Simple Random Sampling ◽  
Purchase Decision ◽  
Quantitative Descriptive Analysis

Research shown to identify and analyses the associated simultaneous or partially influence of product quality and after-sales service towards the brand image, as well as its implications on product purchase decision process is All New Honda Vario 125. Survey with quantitative descriptive analysis accompanied approach is used as a method of research supported through fieldwork, research instruments questionnaires, depth-interviews, and study of the literature to obtain primary and secondary data. Simple random sampling is a sampling technique that used the techniques of the obtained sample size as much as 119 respondents continued through path analysis, t-test, F-test, and sobel test to determine the results of the research. The results of the analysis it is known that the quality of products and services Post-sale partially and simultaneous effect significant towards product brand image Honda All New Vario 125. In addition, product quality and after-sales service are partial and simultaneous have influence on product purchase decision process is All New Honda Vario 125. It is Continued by testing the sobel test of brand image which had a significant influence of decision product purchase All New Honda Vario 125. It is conducted by indirect testing from both the product quality and after-sales service to purchase decision process through the brand image.

scholarly journals REPRESENTATION OF MEN AS A LEADERS: DISCOURSE ANALYSIS IN USTADZ KHALID BASALAMAH'S VIDEO

Lire Journal ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 81-91
Author(s):  
Risda Aulia Wulandari
Keyword(s):  
Social Media ◽  
Discourse Analysis ◽  
Descriptive Analysis ◽  
Analysis Method

Media is currently changing sharply. This has encouraged various groups to utilize social media in transferring various information include transferring religion through Instagram. This opportunity makes preachers like Ustadz Khalid Basalamah use social media as a means of da'wah. The purpose of the study is to see the representation of men as leaders in the household. This research uses descriptive analysis method and uses Fairclough discourse analysis. The result of this research is the existence of the masculinity discourse which Ustadz Khalid Basalamah wishes to convey through the video he uploaded on his Instagram account

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