scholarly journals ANALISIS POTENSI PENGEMBANGAN EKOWISATA PANTAI MANDEH KABUPATEN PESISIR SELATAN

2017 ◽  
Vol 2 (2) ◽  
Author(s):  
Iswandi . U
Keyword(s):  
Swot Analysis ◽  
Economic Benefits ◽  
Local Communities ◽  
Tourism Industry ◽  
External Factors ◽  
Internal Factors ◽  
Great Opportunity ◽  
Local Revenue ◽  
Natural Beauty ◽  
Potential Development

The tourism industry is the fault of the local revenue contributor, even foreign exchange earner of the country. Along with the tourist awareness of the environment and issues about sustainable development has contributed to the view of the importance of the principles of sustainable tourism. The principle of tourism is expected to maintain the quality of the environment, maintain the culture, empowering local communities and provide economic benefits to local communities, regions, and government. Mandeh beach is a tourist attraction that has a natural beauty, good food and friendly people. This study aimed to describe, analyze, and identify from ecotourism development based on internal factors and external factors. Internal factors include the development of ecotourism ecotourism development strengths and weaknesses. While external factors include the development of eco-tourism opportunities and threats. This study incorporates SWOT analysis method with AHP analysis. The analysis showed that the beach Mandeh have a positive potential for the development of ecotourism. Mandeh beach has a great opportunity and strength to be used as ecotourism.Key words: Potential, development of ecotourism

STRATEGI MENINGKATKAN LOYALITAS KONSUMEN MAKANAN KHAS KOTA CURUP KABUPATEN REJANG LEBONG

2019 ◽  
Author(s):  
Onsardi Onsardi
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
External Factors ◽  
Consumer Loyalty ◽  
Internal Factors ◽  
The Public ◽  
Typical Food ◽  
Internal And External Factors

The title of this study is the Strategy of Increasing Consumer Food Loyalty in CurupCity, Rejang Lebong Regency (Case Study in "Henvian" Typical Food Industry). Thisresearch is based on the importance of strategies in increasing business and consumerloyalty to products sold.Strategies to increase business and consumer loyalty can bedone with a SWOT analysis. Place of this research is the "Henvian" shop that sellstypical Rejang lebong food. The method used in this study is descriptive qualitative.Informants in this study were people who were considered to know for certain about theHENVIAN Specialty Food Store in Curup City, Rejang Lebong Regency. The dataanalysis technique used in this study is a SWOT analysis to determine the strengths,weaknesses, opportunities and threats in a typical Rejang Lebong food business.By using SWOT analysis techniques that consist of strengths (weakness), weaknesses(weakness), opportunities (opportnity) and threats (threath). The results of this studycan be concluded that the internal factors that are the strength of the marketing strategyare the quality of the product that is good at a price affordable to the public andtourists, service that is friendly and responsive to consumer needs, as well astechnological advancements that facilitate the promotion of business. Internal factorsthat are a weakness are often lack of stock, there are some products that do not meet thestandard packaging, the product shelf life is short, employees do not use uniforms.External factors that become opportunities are a fairly high economic community,abundant raw materials while external factors that are a threat are the manycompetitors, an unstable economy, the price of basic needs increases. Based on theresults of the SWOT analysis of internal and external factors, the strategy used is toimprove product quality by improving the appearance of packaging and quality ofcontent and quality of service by providing uniforms to employees and providingstandards of service to consumers. .Keywords: Strategy, Consumer Loyalty, SWOT

Mangrove Tourism Development Strategy for the Prosperous Village on Baai Island, Bengkulu City

2021 ◽  
Vol 2 (3) ◽  
Author(s):  
Anggie Aditya Heriyanto ◽  
Sri Handayani ◽  
Mimi Kurnia Nengsih
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
External Factor ◽  
External Factors ◽  
Mangrove Forests ◽  
Analysis Method ◽  
Internal Factor ◽  
Internal Factors ◽  
Swot Matrix ◽  
Questionnaire Method

The aim of being able to see what development strategies are suitable for mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City. The research objective was to see the strategy for developing mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City with a SWOT analysis. The data collection used was a questionnaire method with a list of questions to the respondents. The analysis method used is a SWOT analysis to see internal factors and external factors, which will then be entered into the SWOT matrix. The research results obtained from the analysis of internal factors and external factors. The result of the internal factor is a strength (strength) of 2.75 while the weakness (weakness) is 1.46, so the value of the internal factor is 2.75-1.46 = 1.29 while from the external factor the opportunity (opportunity) is 2 , 52 and for the threat (threat) is 1.58, the value of the external factor is 2.52-1.58 = 0.94. Based on the analysis diagram, the SWOT strategy is in the Cell (quadrant) I position. This shows that the SO strategy in the SWOT matrix is an aggressive strategy. This strategy explains that Kampung Sejahtera mangrove tourism can take advantage of the surrounding environment. The environment around mangrove tourism is still natural so that it is very likely for the community to add stages such as trading, opening food stalls, and lodging businesses around the mangrove tourism of Kampung Sejahtera on Baai Island, Bengkulu City, and Utilizing mangrove forests so as not to abrasion around mangrove tourism Kampung Sejahtera on Baai Island, Bengkulu City, which makes the tourist area safe and tourists who visit are comfortable and not worried about abrasion

scholarly journals STRATEGI PENGEMBANGAN USAHA INDUSTRI KERAJINAN BAMBU BATIK UD. BETRIS DI KELURAHAN MERAS KECAMATAN BUNAKEN KOTA MANADO

2018 ◽  
Vol 14 (3) ◽  
pp. 79
Author(s):  
Julia ., Lendombela ◽  
Melsje Y. Memah ◽  
Agnes E. Loho
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
Secondary Data ◽  
Production Equipment ◽  
External Factors ◽  
Government Support ◽  
Primary Data ◽  
Internal Factors ◽  
Market Opportunities ◽  
The Government

This study aims to identify internal factors and external factors of UD Betris, as well as to determine the strategy for developing the business of bamboo batik handicraft industry UD Betris. Betris in Meras Village. This research was conducted from April to June 2018. The data used were primary data and secondary data. Primary data is obtained through observation and interviews which are divided into two parties, namely internal parties (business owners and labor) and external parties (local government and consumers) with 8 (eight) respondents. Meanwhile, secondary data was obtained from literature studies. Analysis of the data used is by using a SWOT analysis. The results showed that internal factors include: raw materials, quality of raw materials, price of raw materials, product uniqueness, business spirit and craftsman skills, product prices, product durability and quality, not having financial records, traditional production equipment, product arrangement that has not been arranged neat, promotion is not efficient, does not have a special place of business, and there is no parking space. external factors include: high market opportunities, government support, opportunities for training, opportunities to participate in exhibitions, plastic substitute goods, interest in business successors, and the existence of competitors using modern production tools. Based on the SWOT diagram, the chosen strategy is a combination of SO, namely: 1) Maintaining product quality and continuing to develop products by innovating to create bamboo handicraft products with new designs. 2) Continue to work with the government and related agencies to develop and expand marketing areas so that products are better known to local and foreign communities through training and exhibition events. *jnkd*.

scholarly journals TRADISI BUDIDAYA KOPI ORGANIK GUNUNG PUNTANG SEBAGAI BENTUK PENGEMBANGAN PARIWISATA BUDAYA BERBASIS KEARIFAN LOKAL DI DESA CAMPAKAMULYA KECAMATAN CIMAUNG KABUPATEN BANDUNG

2021 ◽  
Vol 4 (2) ◽  
Author(s):  
M. Iqbal Fauzi ◽  
Cahya Cahya ◽  
Sukmawati Saleh
Keyword(s):  
Local Community ◽  
Tourism Industry ◽  
Agricultural System ◽  
Internal Factors ◽  
Great Opportunity ◽  
The People ◽  
Coffee Farmers ◽  
Coffee Cultivation ◽  
Coffee Farming ◽  
Organic Coffee

ABSTRAK Realitas yang terjadi di masyarakat Gunung Puntang telah menjadi tradisi budidaya kopi organik, sebagai lumbung perekonomian rakyat yang berkembang menjadi daya tarik pariwisata berbasis kearifan lokal. Terkait dengan adanya tradisi sistem pertanian rakyat dalam bentuk budidaya tanaman kopi organik tersebut, pada perkembangannya berdampak kepada sektor lain, yaitu bidang pariwisata. Sektor pariwisata yang kini sedang menjadi trand dalam percaturan industri kepariwisataan berbasis kearifan lokal. Isu kearifan lokal yang menjadi daya tarik dan bernilai ekonomis tinggi, menjadi peluang besar untuk dikembangkan oleh masyarakat lokal setempat. Perubahan pada tradisi bertani kopi yang dikembangkan oleh masyarakat desa hutan di Gunung Puntang, bukan semata-mata masyarakatnya untuk mencari keuntungan, namun ada faktor internal yang harus dijaga, bahwa masyarakat petani kopi Gunung Puntang merasa termotivasi dengan situasi alam dan lingkungan yang subur sebagai lahan pertanian. Adapun faktor eksternal yang mempengaruhi terjadinya komodifikasi antara lain dipengaruhi oleh adanya peluang dan tatangan kondisi perekonomian di era teknologi dan informatika sekarang. Itulah yang membuat tradisi bertani kopi organik ini sangat kuat untuk dipertahankan dan sudah melekat di mata masyarakat karena telah memberikan manfaat banyak bagi masyarakat daerah. Tulisan ini merupakan deskripsi ilmiah dari sebuah penelitian lapangan yang menggambarkan peran petani dalam menjaga hutan konservasi atau hutan sosial di Gunung Puntang dinilai penting agar pengetahuan kearifan masyarakat dalam memanfaatkan tumbuhan tersebut tidak hilang oleh adanya arus moderenisasi.Kata Kunci: Tradisi Budidaya Kopi Organik, Komodifikasi, Pengembangan Pariwisata Budaya, Gunung Puntang.ABSTRACT The reality that occurs in the community of Gunung Puntang has become a tradition of organic coffee cultivation, as a barn of the people's economy that develops into the appeal of local wisdom-based tourism. Related to the tradition of the people's agricultural system in the form of organic coffee crop cultivation, in the development impact to other sectors, namely the tourism industry. The tourism industry is now being new in the world of local wisdom-based tourist industry. The issue of local wisdom that becomes an attraction and high economical value, becomes a great opportunity to be developed by local communities. The traditions changes of farming coffee are developed by the community of Forest villages in Gunung Puntang, not merely the people to seek profit, but there are internal factors to be guarded, that the community of coffee farmers Gunung Puntang feel motivated by the situation of natural and fertile environment as farmland. As for the external factors that affect the occurrence of commodification, among others, is influenced by the opportunity and the level of economic conditions in the era of technology and informatics now. That is what makes this tradition of organic coffee farming is very strong to be maintained and already inherent in the eyes of society because it has provided many benefits to the local community. This paper is a scientific description of a field study describing the role of farmers in preserving the forest of conservations or social forests at Gunung Puntang is important to make knowledge of people's wisdom in utilizing the plant is not lost by the presence of modernization.Keywords: The Tradition Of Organic Coffee Cultivation, Commodification, Tourism Development, Gunung Puntang.

scholarly journals Analisis Strategis dan Kunci Keberhasilan Badan Pengembangan Sumber Daya Manusia (BPSDM) Provinsi Jambi

2019 ◽  
Vol 4 (1) ◽  
pp. 118
Author(s):  
Lailatul Isnaini ◽  
Musfarita Affiani
Keyword(s):  
Factor Analysis ◽  
Swot Analysis ◽  
External Factor ◽  
Relevant Literature ◽  
External Environment ◽  
External Factors ◽  
Internal Environment ◽  
Internal Factor ◽  
Internal Factors ◽  
Main Method

This paper aims to determine 1) the internal environment BPSDM Prov. Jambi, 2) external environment BPSDM Prov. Jambi, and 3) what strategic alternatives that could be taken after the change in nomenclature BPSDM Prov. Jambi. The main method of this article is a review of the relevant literature and documentation were analyzed using analysis of internal factors (Internal Factor Analysis Summary), the analysis of external factors (External Factor Analysis Summary) and SWOT analysis.

scholarly journals IPTEKS ANALISIS SWOT TENTANG PERKEMBANGAN PASAR PINASUNGKULAN SAGERAT

2018 ◽  
Vol 2 (02) ◽  
Author(s):  
Christian Morgan Moray ◽  
Sintje Rondonuwu
Keyword(s):  
Problem Solving ◽  
Data Collection ◽  
Swot Analysis ◽  
External Factors ◽  
Internal Factors ◽  
Field Surveys ◽  
Analysis Process ◽  
Swot Matrix ◽  
Problem Solving Process ◽  
Internal And External Factors

Swot analysis is a problem solving process in determining the best strategy for the progress of the organization by looking at aspects of strengths, weaknesses, opportunities and threats. Swot analysis is accompanied by looking at the efas ifas and swot matrix for measuring the strategy assessment that will be taken. SWOT analysis process by identifying internal factors and external factors by means of data collection and field surveys aimed at obtaining aspects in internal factors and external factors. aspects of strengths and weaknesses are internal because they start from within the organization itself, while aspects of opportunities and threats are included in the external because they originate outside the organization, then the process is continued by connecting internal and external factors in the SWOT matrix to get four strategies, namely how to exploit opportunities, how weaknesses take advantage of opportunities, how strengths minimize threats and how weaknesses and threats seek solutions. from these results can be reflected which strategy is the best to run.Keywords : Strategic planning ,evaluate strenghs, evaluate weaknesses, evaluate opportunities, evaluate threats

scholarly journals Analisis Swot Pengembangan Kawasan Wisata Telaga Ngebel Di Kabupaten Ponorogo

2020 ◽  
Vol 9 (1) ◽  
pp. 8-17
Author(s):  
Muhammad Imron
Keyword(s):  
Economic Growth ◽  
Swot Analysis ◽  
External Factors ◽  
Market Development ◽  
Market Penetration ◽  
Internal Factors ◽  
Street Lighting ◽  
Road Infrastructure ◽  
Growth Increase ◽  
Waste Handling

The development of tourist areas is directed as a mainstay sector to boost economic growth, increase local revenues, empower the economy of the community, expand employment and increase the introduction and marketing of typical tourism areas. Ngebel Lake is a natural lake located in District Ngebel, Ponorogo Regency which has a stunning natural scenery with the condition is still natural, save a million potential to be developed. Development of Ngebel Lake tourism area should be planned thoroughly and use appropriate strategies in order to obtain optimal benefits for the community. The objectives of this research are: 1) to analyze the condition of external factors including opportunities and threats, 2) to analyze the condition of internal factors including strengths and weaknesses, appropriate for the development of tourism area Ngebel Lake using SWOT Analysis. Based on SWOT analysis, Telaga Ngebel tourism area has an external opportunity as well as an enormous internal strength to be developed. Result of internal and external matrix (IE), hence alternative of appropriate strategy to develop tourist area of Telaga Ngebel is SO Strategy (Strenght-Opportunity) that is a strategy chosen by using strength to utilize or seize opportunity. Implementation of the strategy is done through the development of tourism products, market development and market penetration. Important policies need to be taken, such as improving road infrastructure, developing tourism products, promoting promotion, providing souvenir shop area, handicraft and food, providing street lighting, improving hygiene and waste handling and cooperating with various parties including investors. Keywords—: strengths; weaknesses; opportunities; threats; development.

The future of sustainable tourism development for the Greek enterprises that provide sport tourism

2016 ◽  
Vol 23 (5) ◽  
pp. 1155-1162 ◽  
Author(s):  
Georgia Yfantidou ◽  
Eleni Spyridopoulou ◽  
Charilaos Kouthouris ◽  
Panagiota Balaska ◽  
Michela Matarazzo ◽  
...  
Keyword(s):  
Sustainable Tourism ◽  
Tourism Development ◽  
Economic Benefits ◽  
Local Communities ◽  
Tourism Industry ◽  
Coastal Pollution ◽  
Sport Tourism ◽  
Cultural Elements ◽  
Sustainable Tourism Development ◽  
Green Tourism

‘Green tourism’ is defined as tourism that enhances local cultural elements, which are operating under the control of local communities, providing employment and maintaining economic benefits within the local communities. In fact, many times the above definition is poorly utilized, since there are times when the economic benefits dim from local communities. Tourism industry uses the term as a message to tourists on energy saving, avoiding coastal pollution and so on. Sometimes, the same tourist businesses are accused of using the term or labelling ‘green’ primarily for marketing purposes. Although it is a fact that tourism industry is starting to respond to the changing values of tourists regarding environmental issues, however, the purpose of this research is to infer if there is a future for sustainable tourism development concerning the enterprises that provide sport tourism in Greece.

scholarly journals Analisis Strategi Pemasaran untuk Meningkatkan Pendapatan UMKM

2021 ◽  
Vol 13 (1) ◽  
pp. 60-72
Author(s):  
Ery Suryanti ◽  
Hendra Lesmana ◽  
Husni Mubarok
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
External Factors ◽  
Internal Factors ◽  
Analysis Techniques ◽  
The Many ◽  
To Receive

Marketing is an activity in which a business actor offers his product to consumers in order to receive the product with all ideas and ideas so that the product can be sought after by consumers. Marketing is an important element that must be considered so that it is in line with expectations, which is to get the expected consumers. Various types of MSMEs that stand and various types of products offered from all that exist are almost the same because MSME products are easy to make with materials that are not so expensive. Of the many types of products that exist MSMEs need more creative innovation so consumers can be interested because there are types of products that are almost every day the same so here it is necessary to have the courage to create products that cannot be competed. Using a SWOT analysis can find out how the marketing strategy is right on target. Includes internal factors, namely strengths and weaknesses and external factors, namely opportunities and threats that are owned by MSMEs. As well as knowing the objectives of the marketing strategy used so that it can increase revenue with many consumers interested in the product being sold. Data collection techniques through documentation, interviews and observations. Data analysis techniques used research documentation and descriptive analysis.

scholarly journals OPTIMIZATION OF KOTO JAYA DAILY MARKET PRODUCTION IN MUKOMUKO

2020 ◽  
Vol 1 (1) ◽  
pp. 10-21
Author(s):  
Yoki Kurniawan ◽  
Rahmat Al Hidayat
Keyword(s):  
Swot Analysis ◽  
Technological Development ◽  
Community Response ◽  
External Factors ◽  
Government Support ◽  
Primary Data ◽  
Optimization Strategy ◽  
Internal Factors ◽  
Market Production ◽  
Internal And External Factors

This study aims to identify internal and external factors faced by the Koto Jaya Daily Market in Mukomuko, determine the optimization strategy of the market utilization. The data used in this study are primary data obtained from traders at the Koto Jaya Daily Market in Mukomuko in 2018 using a SWOT analysis tool.The results of the SWOT analysis can be concluded that internal factors in optimizing the utilization of the Koto Jaya Daily Market in Mukomuko are; 1) Strength Factors (land availability, location, supporting facilities, trader organizations, merchant composition, infrastructure, price information); 2) Weakness factors (rental prices, utilities, location access, market conditions, budget constraints, trader awareness), for external factors in optimizing the utilization of the Koto Jaya Daily Market in Mukomuko are; 1) Opportunity factors (population, community response, government support, technological development); 2) Threat factors (other market competitors, natural disasters, thuggery, government policies, economic crisis). The strategy that must be applied in this condition is the WT (Weaknesses-Threats) strategy, namely; 1) Implement a kiosk and booth rental price strategy; 2) Improve the quality and service quality of the Koto Jaya Mukomuko Market; 3) Optimizing existing facilities and infrastructure; 4) Maintain market security and comfort

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